Web Designer | Based in Europe

📍 Job Overview

Job Title: Web Designer

Company: Hostinger

Location: Madrid, Community of Madrid, Spain

Job Type: FULL_TIME

Category: Web Design / UI/UX Operations

Date Posted: 2026-10-02

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote (within Spain)

🚀 Role Summary

• This role focuses on designing and optimizing the end-to-end user experience for Hostinger's website and purchase flows, directly impacting conversion rates and customer acquisition.

• You will leverage AI-powered tools to accelerate design experimentation, personalization, and A/B testing, contributing to an AI-first company strategy.

• The position requires a generalist UI/UX designer capable of handling research, interaction design, and visual craft, with a strong emphasis on data-driven iteration and user insights.

• You will be a key collaborator within cross-functional teams, translating business objectives into compelling and effective web design solutions with significant commercial impact.

📝 Enhancement Note: While the title is "Web Designer," the detailed responsibilities and required skills clearly indicate a strong UI/UX and conversion optimization focus, aligning it with operations-adjacent roles that influence Go-To-Market (GTM) effectiveness through digital channel optimization. The emphasis on AI tools and data-driven iteration also points towards a modern, operations-minded approach to design.

📈 Primary Responsibilities

• Own the complete design lifecycle for website and landing page experiences, ensuring a clear, trustworthy, and conversion-focused user journey for millions of visitors.

• Collaborate closely with marketing, product management, and engineering teams within a cross-functional agile environment to bring design concepts from ideation to final implementation.

• Integrate and utilize AI tools to enhance design processes, including faster prototyping, increased experimentation velocity, and scaled generation of design variants for personalization.

• Drive continuous improvement by analyzing performance data post-launch, designing and executing A/B tests, and making data-informed design iterations to optimize conversion funnels.

• Conduct and synthesize user research and usability testing to gain deep insights into user behavior, identify friction points, and inform design decisions for improved user experience.

• Act autonomously and demonstrate initiative by pitching innovative design ideas, taking ownership of process improvements, and contributing to the evolution of brand display and user engagement strategies.

• Ensure basic HTML/CSS proficiency to facilitate effective prototyping and seamless collaboration with engineering teams.

📝 Enhancement Note: The responsibilities highlight a high degree of ownership and cross-functional collaboration, typical of roles that bridge creative execution with operational impact. The emphasis on AI tools and data-driven iteration suggests this role is at the forefront of modern web design practices, requiring a strategic, results-oriented approach rather than purely aesthetic execution.

🎓 Skills & Qualifications

Education: Not explicitly specified, but a Bachelor's degree in Design, Human-Computer Interaction, or a related field is typically expected for roles of this nature. Equivalent practical experience will also be considered.

Experience: 3+ years of experience as a UI/UX designer, with a proven track record of designing and optimizing web experiences that drive conversions.

Required Skills:

• UI/UX Design: Comprehensive understanding of user interface and user experience design principles, with the ability to translate complex requirements into intuitive and engaging designs.

• Generalist Design Mindset: Comfort and proficiency across research, interaction design, and visual design disciplines, without requiring deep specialization in any single area.

• Conversion-Focused Design: Ability to design user flows and pages specifically aimed at increasing conversion rates, trust, and user engagement.

• Prototyping Skills: Proficiency in creating interactive prototypes to visualize and test design concepts.

• HTML/CSS Fundamentals: Basic understanding of HTML and CSS to enable effective browser-based prototyping and clear communication with developers.

• AI Tool Integration: Experience or demonstrated willingness to use AI tools for design exploration, variant generation, and research synthesis.

• Analytics & Testing Tools: Familiarity with platforms such as Amplitude, Hotjar, or similar for monitoring user behavior and analyzing experiment results.

• User Research & Usability Testing: Ability to plan, conduct, and synthesize user research to gather actionable insights.

• Cross-functional Collaboration: Proven ability to work effectively with marketers, product managers, engineers, copywriters, and other specialists.

• Strong Communication: Excellent verbal and written communication skills, capable of presenting design decisions, receiving constructive feedback, and advocating for design solutions.

Preferred Skills:

• Experience with design systems and component-based design.

• Familiarity with web performance optimization best practices.

• Knowledge of SEO principles as they relate to web design.

• Experience in the SaaS or e-commerce industry.

• Understanding of personalization strategies in web design.

📝 Enhancement Note: The "Generalist mindset" and requirement for HTML/CSS basics suggest this role values versatility and a hands-on approach. The explicit mention of AI tools positions this as a forward-thinking role that requires adaptability to new technologies within the design workflow. The portfolio requirement is critical for demonstrating practical application of these skills.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Process Documentation: Showcase a clear, step-by-step design process, from initial problem definition and user research to wireframing, prototyping, visual design, and final implementation.

• Outcome-Oriented Case Studies: Present case studies that highlight not just the final designs, but also the strategic thinking, problem-solving approach, and measurable results achieved (e.g., improvements in conversion rates, user engagement, task completion).

• AI Tool Integration Examples: Include examples of how AI tools were used to enhance the design process, such as generating design variations, accelerating research synthesis, or improving prototyping speed.

• System Collaboration Evidence: Demonstrate how you’ve collaborated with engineers, marketers, and product managers, providing examples of how your designs were integrated into development workflows and marketing campaigns.

Process Documentation:

• Discovery & Research: Detail methodologies used for user research, competitive analysis, and defining project requirements.

• Design & Iteration: Illustrate the iterative design process, including wireframing, prototyping, user testing, and incorporating feedback.

• Measurement & Optimization: Explain how you track the performance of your designs post-launch, using analytics and A/B testing to drive further optimization.

📝 Enhancement Note: The emphasis on a portfolio showing "process, thinking, and outcomes" is crucial for design roles, especially those with a conversion optimization focus. Candidates should be prepared to articulate their decision-making process and quantify the impact of their work, demonstrating a business-oriented approach to design.

💵 Compensation & Benefits

Salary Range: Starting from €3,500 per month. The final compensation will be determined based on the candidate's experience, skills, and demonstrated value.

Benefits:

• 360 Growth: Access to extensive learning resources including platforms like Reforge and CoachHub, global conferences, digital libraries, industry-leading subscriptions, and a strong feedback culture.

• Freedom & Responsibility: Fully remote work options with flexibility in managing your schedule, supported by a home office budget to create an optimal workspace.

• Wellness Simplified: Comprehensive health and wellness support including company-provided sick days, 20 paid suspension days, Headspace subscriptions, and dedicated recharge leave.

• Work Hard - Play Hard: Regular company events (Town Hall, team-building, workations) and milestone gifts for significant life events (weddings, new parenthood, graduations).

Working Hours: 40 hours per week, with flexibility in scheduling to accommodate remote work and individual work styles.

📝 Enhancement Note: The stated starting salary of €3,500 per month for a mid-level Web Designer in Madrid, Spain, is competitive for the region. Research indicates that for a mid-level UI/UX Designer in Madrid, salaries can range from €30,000 to €45,000 annually (€2,500 to €3,750 monthly), depending on experience and company. Hostinger's offer at the higher end of this range, coupled with extensive benefits, makes it an attractive package. The "Freedom & Responsibility" benefit strongly supports the remote nature of the role.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / Web Hosting / SaaS. Hostinger operates in the competitive global market of web hosting and domain services, providing essential digital infrastructure for businesses and individuals.

Company Size: Large (500-1000+ employees). This indicates a structured environment with established processes and opportunities for growth, while still maintaining a dynamic and agile operational pace.

Founded: 2004. With nearly two decades of experience, Hostinger has a proven track record and deep understanding of its market, fostering a culture of stability and continuous innovation.

Team Structure:

• Cross-functional Teams: The Web Designer will work within agile, cross-functional teams composed of marketers, product managers, engineers, copywriters, and other specialists. This collaborative structure is designed to expedite product development and GTM initiatives.

• Reporting: While not explicitly stated, the role likely reports to a Design Lead, Product Manager, or Marketing Manager, with a direct line of communication to stakeholders involved in website performance and conversion.

• Collaboration Patterns: Emphasis on autonomous work, initiative-taking, and pitching ideas, balanced with strong collaboration and feedback exchange within teams and across departments.

Methodology:

• AI-First Approach: Hostinger is actively integrating AI across its operations to enhance efficiency, speed up experimentation, and improve personalization, influencing how design and product development are approached.

• Data-Driven Decision Making: A strong reliance on analytics, A/B testing, and user research to inform design iterations and measure the commercial impact of design decisions.

• Agile Development: Workflows are likely structured around agile principles, allowing for rapid iteration, flexibility, and continuous improvement.

Company Website: https://www.hostinger.com/

📝 Enhancement Note: Hostinger's focus on being an "AI-first company" is a significant cultural differentiator. For a Web Designer, this means an expectation to actively engage with and leverage AI tools, which is a key differentiator from traditional design roles. The company's scale and long history suggest a robust operational framework and a commitment to employee development.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Generalist Designer. This role is positioned for an experienced designer who can operate independently and contribute broadly across design disciplines, with a direct impact on revenue-generating activities.

Reporting Structure: The Web Designer will report to a manager or lead within the product, marketing, or design department, working closely with various stakeholders across GTM functions.

Operations Impact: This role has a direct and measurable impact on Hostinger's revenue by optimizing the website and purchase funnels, influencing customer acquisition, conversion rates, and overall user experience. The design decisions made will directly affect key business metrics.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in areas like conversion rate optimization, AI-driven design, user research, or interaction design through provided learning resources and project exposure.

• Leadership Potential: Potential to grow into a Senior Designer, Design Lead, or Product Design role, taking on more strategic responsibilities and mentoring junior team members.

• Cross-functional Mobility: Experience gained in a cross-functional environment can open doors to roles in product management or marketing operations for those interested in broader GTM functions.

• Continuous Learning: Access to platforms like Reforge, CoachHub, and global conferences provides structured pathways for professional development and staying ahead of industry trends.

📝 Enhancement Note: The emphasis on "360 Growth" and provided learning resources suggests a strong commitment to employee development. For a designer, this means opportunities to evolve beyond traditional web design into areas like product design, conversion optimization strategy, or even leveraging AI for advanced personalization, aligning well with GTM operations.

🌐 Work Environment

Office Type: Fully Remote. This role offers complete flexibility in terms of location within Spain, allowing for a home-based or co-working setup.

Office Location(s): While the role is remote, the specified location is Madrid, Spain. This indicates that candidates should be legally based in Spain, and potentially within or near the Madrid region for occasional team meetups or events, though the primary mode of work is remote.

Workspace Context:

• Flexibility & Autonomy: Employees are empowered to design their workspace, whether at home or in a co-working space, with a provided home office budget to ensure comfort and productivity.

• Technology & Tools: Access to modern design and collaboration tools, including AI-powered design software, analytics platforms (Amplitude, Hotjar), and standard communication tools.

• Collaboration: While remote, the environment fosters active collaboration through digital channels, regular team meetings, and cross-functional project work, ensuring designers remain connected and integrated.

Work Schedule: 40 hours per week, with a flexible schedule. This allows individuals to manage their working hours to suit their productivity peaks and personal commitments, provided they meet project deadlines and team collaboration needs.

📝 Enhancement Note: The remote nature of the role, coupled with a home office budget and flexible scheduling, aligns with modern work expectations for tech professionals. The "Freedom & Responsibility" principle at Hostinger suggests a culture that trusts employees to manage their work effectively, which is crucial for autonomous roles like this.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of application materials, focusing on the portfolio and resume for relevant experience and skills.

• Portfolio Presentation: A key stage will involve presenting your portfolio, walking through case studies to explain your design process, problem-solving approach, and the outcomes achieved. Expect to discuss how you've used data and AI in your work.

• Skills-Based Assessment: Potentially a practical design exercise or a case study that requires you to solve a specific design problem relevant to Hostinger's website or conversion funnels.

• Cross-functional Team Interview: An interview with potential team members (e.g., marketers, engineers) to assess collaboration style, communication skills, and cultural fit.

• Hiring Manager/Final Interview: A discussion with the hiring manager to assess overall fit, career aspirations, and alignment with Hostinger's principles.

Portfolio Review Tips:

• Highlight Process, Not Just Polish: Showcase your thinking, research, and iterative steps. Explain why you made certain design decisions.

• Quantify Impact: For each project, provide metrics and data that demonstrate the positive impact of your design work on business goals (e.g., conversion rate increases, engagement improvements).

• Showcase AI Integration: Specifically include examples where you've utilized AI tools to enhance your design process or outcomes.

• Demonstrate Generalist Capabilities: Include projects that span research, interaction design, and visual design to prove your versatility.

• Tailor to Hostinger: Research Hostinger's current website, target audience, and conversion funnel to tailor your presentation and potentially include a brief analysis or redesign idea relevant to their business.

Challenge Preparation:

• Understand Hostinger's Business: Research their product offerings, target audience, and current marketing strategies.

• Analyze Conversion Funnels: Be prepared to discuss common conversion bottlenecks on websites and how you would approach diagnosing and solving them.

• AI Tool Familiarity: Brush up on common AI tools used in design and be ready to discuss how they can be applied to web design and optimization.

• Data Interpretation: Practice explaining how you interpret analytics data (e.g., user flows, drop-off rates) to inform design changes.

📝 Enhancement Note: The emphasis on a portfolio that shows "process, thinking, and outcomes" is paramount. Candidates should prepare to articulate their design philosophy and demonstrate how their work directly contributes to business objectives, especially conversion optimization. The inclusion of AI tools in the portfolio is a specific requirement that should not be overlooked.

🛠 Tools & Technology Stack

Primary Tools:

• UI/UX Design Software: Proficiency in industry-standard tools such as Figma, Sketch, Adobe XD, or similar for wireframing, prototyping, and visual design.

• Prototyping Tools: Tools like InVision, Marvel, or built-in features of design software for creating interactive prototypes.

• AI Design Tools: Experience with AI-powered design assistants, content generators, or research synthesis tools to augment the design workflow.

Analytics & Reporting:

• Web Analytics: Familiarity with platforms like Google Analytics, Amplitude, or similar to track website traffic, user behavior, and conversion metrics.

• User Behavior Tools: Experience with tools like Hotjar, FullStory, or similar for heatmaps, session recordings, and user feedback analysis.

• A/B Testing Platforms: Tools such as Google Optimize, Optimizely, VWO, or built-in platform features for experiment design and analysis.

CRM & Automation:

• While not directly a CRM role, understanding how website design impacts CRM data capture and lead generation is beneficial. Familiarity with how website forms and user interactions feed into CRM systems.

• Basic HTML/CSS: Essential for prototyping and collaborating with developers.

📝 Enhancement Note: The specific mention of Amplitude and Hotjar as familiar tools highlights the data-driven nature of this role. Proficiency in these and similar analytics and user behavior tools is critical for demonstrating the ability to measure and optimize design performance, a key aspect of GTM operations.

👥 Team Culture & Values

Operations Values:

• AI-First Mindset: Embrace and actively utilize AI to drive efficiency, innovation, and personalization in design processes and user experiences.

• Data-Driven Impact: Prioritize data analysis and experimentation to inform design decisions and demonstrate tangible business outcomes, particularly in conversion optimization.

• Ownership & Initiative: Take full responsibility for design projects, proactively identify opportunities for improvement, and drive initiatives forward with minimal supervision.

• Collaboration & Transparency: Work effectively within cross-functional teams, communicate openly, share insights, and provide constructive feedback to foster a cohesive and productive environment.

• Continuous Learning: Demonstrate a commitment to ongoing professional development, staying abreast of design trends, new technologies (especially AI), and best practices in UX and conversion optimization.

Collaboration Style:

• Agile & Iterative: Engage in a fast-paced, iterative design process, working closely with marketers, PMs, and engineers to rapidly prototype, test, and refine solutions.

• Feedback-Oriented: Actively seek, provide, and incorporate feedback from team members and stakeholders to ensure designs meet user needs and business objectives.

• Solution-Focused: Approach challenges with a problem-solving mindset, focusing on delivering effective and efficient design solutions that align with Hostinger's strategic goals.

📝 Enhancement Note: The values of "AI-First" and "Data-Driven Impact" are central to Hostinger's culture for this role. Candidates should demonstrate how they align with these values through their past experiences and their approach to design challenges, showcasing an operational mindset focused on measurable results.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing AI & Human Creativity: Effectively integrating AI tools into the design workflow without sacrificing creative integrity or user-centricity.

• Driving Conversion in a Competitive Market: Continuously optimizing the website experience to stand out and convert users in the highly competitive web hosting industry.

• Cross-functional Alignment: Navigating diverse stakeholder priorities and ensuring design solutions effectively meet the needs of marketing, product, and engineering.

• Rapid Experimentation Cycles: Keeping pace with frequent A/B testing and iteration cycles, requiring efficient design processes and quick decision-making.

Learning & Development Opportunities:

• AI in Design Specialization: Deepen expertise in leveraging AI for advanced personalization, predictive design, and automated content generation.

• Conversion Rate Optimization Mastery: Become a specialist in CRO strategies, analytics, and experimentation, with potential to influence broader GTM strategies.

• Product Design Acumen: Develop a stronger understanding of product strategy and how web design contributes to the overall product lifecycle.

• Leadership Development: Opportunities to mentor junior designers, lead design initiatives, and potentially move into team lead or management roles.

📝 Enhancement Note: The challenges presented are typical for a role focused on driving digital performance and leveraging emerging technologies. The growth opportunities are strongly aligned with evolving trends in UX, conversion optimization, and the strategic application of AI in GTM functions.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used AI tools to significantly improve your design process or the outcome of a project. What was the impact?" (Focus on process, tools, and quantifiable results.)

• "How would you approach designing a new landing page for a specific Hostinger product, considering our AI-first strategy and conversion goals?" (Demonstrate strategic thinking, user empathy, and understanding of conversion principles.)

• "Walk us through a complex design challenge you faced and how you collaborated with engineers and marketers to overcome it. What was the final resolution and its impact?" (Highlight collaboration, problem-solving, and data-driven iteration.) Company & Culture Questions:

• "What interests you most about Hostinger's AI-first approach, and how do you see it influencing web design?" (Show research and alignment with company vision.)

• "How do you stay updated on the latest design trends, AI advancements, and CRO best practices?" (Demonstrate a commitment to continuous learning.)

• "Describe your experience working in a remote, cross-functional team. What are your strategies for effective remote collaboration and communication?" (Assess fit for the work environment and team dynamics.) Portfolio Presentation Strategy:

• Structure: Begin with an overview of Hostinger's current website and identify a key area for potential optimization. Then, present 2-3 strong case studies that showcase your process, problem-solving, and quantifiable results, including examples of AI tool usage.

• Narrative: Tell a story for each case study: the problem, your approach, the solutions you designed, the data that informed your decisions, and the measurable outcomes.

• Metrics Focus: Clearly articulate the KPIs you influenced and the ROI of your design efforts. Be prepared to discuss how you would track and measure success for new projects.

• Interactive Elements: If possible, use interactive prototypes to demonstrate user flows and key design features. Be ready to answer questions about your design choices and how they align with business objectives.

📝 Enhancement Note: Preparing to discuss AI integration and quantifiable results is critical for this role. Candidates should select portfolio pieces that best demonstrate their ability to impact conversion rates and leverage modern tools. Understanding Hostinger's business context will be key to answering strategy questions effectively.

📌 Application Steps

To apply for this Web Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Curate your portfolio to prominently feature case studies demonstrating your UI/UX design process, conversion optimization successes, and any experience using AI tools in design. Tailor the presentation to highlight your generalist skills and impact on business metrics.

• Resume Optimization: Ensure your resume clearly articulates your 3+ years of relevant experience, highlights proficiency in key design and analytics tools (e.g., Figma, Amplitude, Hotjar), and quantifies achievements with specific metrics. Use keywords relevant to web design, UI/UX, CRO, and AI tools.

• Interview Preparation: Practice articulating your design process, rationale, and outcomes. Be ready to discuss how you would approach web design challenges at Hostinger, focusing on data-driven decisions and AI integration. Prepare to present your portfolio effectively.

• Company Research: Thoroughly research Hostinger's mission, products, company principles, and current website. Understand their AI-first strategy and how your role contributes to their GTM objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.