Web Designer

📍 Job Overview

Job Title: Web Designer

Company: Popmenu

Location: Brazil

Job Type: CONTRACTOR

Category: Web Design / Production Operations

Date Posted: 2026-04-28

Experience Level: 0-2 Years

Remote Status: Fully Remote

🚀 Role Summary

• Production-focused web design role leveraging a proprietary web builder to deliver client websites.

• Blends visual design with light front-end styling (CSS) for responsiveness, accessibility, and polish.

• Emphasizes design judgment, efficiency, and independent work within platform constraints.

• Ideal for designers who enjoy direct platform building, template adaptation, and CSS for styling solutions.

📝 Enhancement Note: This role is positioned within a "Design Operations" context, indicating a focus on process, efficiency, and production within the design function. It's crucial for candidates to understand that this is not a pure UX/UI design role focused on ideation and wireframing, but rather a hands-on production role. The emphasis on "designing in production" and using CSS to "augment rather than drive the design" highlights a builder-centric approach.

📈 Primary Responsibilities

• Build and configure client websites directly within Popmenu's proprietary web builder, focusing on production implementation rather than creating separate mockups.

• Apply HTML and CSS to refine layouts, resolve styling edge cases, and ensure compliance with ADA (Americans with Disabilities Act) requirements, using CSS strategically to augment the builder's capabilities.

• Execute efficient, template-based site builds while maintaining high visual quality, adherence to brand guidelines, and cross-section consistency.

• Contribute to redesign projects by updating layouts, styles, and clearly scoped components as assigned by the design team.

• Support the broader design team by assisting with design support requests, bug fixes, and enhancements across active client websites.

• Perform internal reviews using established design checklists before sites are published, proactively identifying and rectifying layout, styling, accessibility, and content issues.

• Leverage limited or incomplete brand assets to deliver polished designs by strategically selecting fonts, extending color palettes, and sourcing or modifying imagery as needed.

• Edit and format content to enhance clarity, hierarchy, and overall readability for end-users.

• Apply SEO best practices for page structure, metadata, and image descriptions, utilizing AI tools for drafting SEO copy, alt text, and content summaries.

• Write clear, structured design notes for both internal teams and clients, accurately communicating changes, design decisions, and contextual information.

• Track and manage assigned work through Salesforce, including updating milestone stages and logging detailed notes on progress and challenges.

• Attend internal team meetings and collaborate with Onboarding and Success teams on client calls for complex requests or escalations.

• Incorporate internal and client feedback accurately and efficiently to ensure client satisfaction and project success.

📝 Enhancement Note: The responsibilities clearly indicate a need for strong production skills and a hands-on approach to web development within a specific platform. The mention of "designing in production" and "CSS augments rather than drives the design" suggests that candidates should be comfortable working within predefined system constraints and using CSS primarily for fine-tuning and addressing limitations of the builder. The inclusion of Salesforce and AI tools points towards an operations-focused workflow.

🎓 Skills & Qualifications

Education: While formal education is not explicitly stated, a strong portfolio demonstrating practical skills in web design and production is paramount. Candidates with degrees in Graphic Design, Web Design, Digital Media, or related fields may have a foundational advantage, but practical experience will be heavily weighted.

Experience: 1+ year of experience in web design or a similar production-focused role, with a proven track record of delivering client-facing websites. Experience working within a template-based builder environment is highly desirable.

Required Skills:

• Intermediate proficiency in HTML and CSS (1+ year), specifically focusing on layout, responsiveness, and accessibility, rather than application development.

• Strong foundation in branding and core web design principles, including visual hierarchy, effective spacing, typography selection, mobile-first design methodologies, and maintaining visual consistency across website sections.

• Working knowledge of responsive layout techniques such as Flexbox and Grid, and proficient use of browser Developer Tools for troubleshooting and debugging styling issues.

• Basic understanding of SEO best practices, including site structure, metadata optimization, and image alt text implementation.

• Comfort and adaptability in working within a template-based environment, skillfully adapting designs within defined systems and constraints.

• Moderate experience with graphic editing tools such as Photoshop, GIMP, Affinity, or similar, for resizing, retouching, and adjusting visual assets.

• Ability to make thoughtful and effective design decisions, particularly when brand assets are incomplete or minimal.

• Proficiency in using AI productivity tools to support tasks such as copywriting, image enhancement, and general workflow efficiency.

• Familiarity with CRM or project management platforms; specific experience with Salesforce is a significant plus.

• Strong attention to detail, excellent time management skills, and robust written communication abilities, including the capacity to write structured notes that clearly convey design decisions.

Preferred Skills:

• Experience with Popmenu's proprietary web builder or similar website building platforms.

• Deeper understanding of ADA compliance guidelines beyond basic requirements.

• Experience with content management systems (CMS) beyond basic website builders.

• Familiarity with A/B testing principles and their application in web design.

• Experience in customer-facing roles or directly managing client feedback loops.

📝 Enhancement Note: The emphasis on "intermediate proficiency in HTML and CSS (1+ year)" suggests that while deep development experience isn't required, a solid grasp of fundamental styling and layout is essential. The distinction between this role and "application development" is critical. The preference for Salesforce experience highlights the operational aspect of the role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Production Work Samples: Showcase at least 2-3 completed client websites built directly within a web builder or CMS, demonstrating your ability to work within templates and deliver polished, production-ready sites.

• CSS/HTML Examples: Include specific examples or case studies detailing how you used HTML and CSS to solve layout, responsiveness, or accessibility challenges within a builder environment. Highlight instances where you augmented platform capabilities.

• Brand Adaptation: Provide examples where you had to work with limited or incomplete brand assets, illustrating your process for selecting fonts, extending color palettes, and sourcing/modifying imagery to create cohesive designs.

• Process Documentation: Demonstrate your ability to write clear, structured design notes, similar to the requirement in the job description. This could be a sample design rationale or a client communication snippet.

• Problem-Solving Scenarios: Include a case study detailing a specific design or styling challenge encountered on a project and how you effectively resolved it, emphasizing efficiency and adherence to platform constraints.

Process Documentation:

• Workflow Design & Optimization: Evidence of how you've streamlined design tasks, managed client feedback, or improved efficiency when working with web builders.

• Implementation & Automation: Examples of how you've applied HTML/CSS or other tools (like AI) to automate repetitive tasks or enhance the implementation process.

• Measurement & Analysis: While not a pure analytics role, briefly describe how you ensure quality and consistency, perhaps through self-created checklists or review processes, before site publication.

📝 Enhancement Note: The portfolio should strongly emphasize practical, hands-on production work rather than conceptual design mockups. Candidates need to demonstrate their ability to execute within a structured environment, highlighting efficiency and problem-solving within platform limitations.

💵 Compensation & Benefits

Salary Range: As this is a contractor role with remote work in Brazil, and no salary is specified, a competitive range would be estimated based on similar remote web production roles in Brazil. For an individual with 1-2 years of experience, a range of R$4,000 to R$7,000 per month (approximately $800 to $1,400 USD per month, subject to exchange rates) is a reasonable estimate. This range can vary significantly based on the specific scope of work, the contractor's exact skill level, and the duration of the contract.

Benefits: As a contractor, benefits are typically not provided by the hiring company. However, contractors in Brazil are responsible for their own social security contributions and taxes. Potential benefits might include:

• Flexible Work Schedule: Ability to set working hours within agreed-upon availability and deadlines.

• Remote Work Flexibility: Full autonomy to work from any location within Brazil.

• Opportunity for Long-Term Engagement: Potential for continued contract work based on performance and business needs.

• Professional Development: Gaining experience with a proprietary web builder and potentially new AI tools.

Working Hours: The role implies a full-time commitment, likely around 40 hours per week. While some flexibility may be afforded due to the remote nature and contractor status, consistent availability during core Brazilian business hours for collaboration and timely delivery of tasks is expected.

📝 Enhancement Note: Salary estimation for international contract roles requires careful consideration of local market rates, cost of living, and currency exchange fluctuations. The provided range is an educated estimate for a contractor role in Brazil with the specified experience level and responsibilities. It is crucial for candidates to seek clarity on payment terms, invoicing, and any potential tax implications.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / SaaS (Software as a Service), specifically focused on the restaurant industry. Popmenu provides a platform for restaurants to manage their online presence, websites, and digital ordering. This context means the company values innovation, efficiency, and customer success within a fast-paced, service-oriented market.

Company Size: Popmenu is a growing company. Based on typical SaaS company trajectories and available public information, it likely falls within the 100-500 employee range. This size offers a balance between the structure of a larger organization and the agility and collaborative spirit of a smaller one, allowing for more direct impact.

Founded: Popmenu was founded around 2017. This relatively recent founding means it's likely in a growth and scaling phase, emphasizing innovation, adaptability, and a forward-thinking approach to technology and customer service.

Team Structure:

• Design Operations Focus: The role is part of a "Design Operations" team, indicating a structured approach to managing and optimizing the design workflow. This team likely comprises individuals focused on production, efficiency, and process improvement within the design function.

• Cross-functional Collaboration: Designers will collaborate closely with Onboarding and Success teams, implying a need for clear communication and understanding of client needs and project lifecycles. This also suggests a team environment where feedback from various departments is integrated.

• Reporting Structure: While not explicitly detailed, a production-focused role within a Design Operations team would typically report to a Design Lead, Production Manager, or Head of Design Operations.

Methodology:

• Builder-First Approach: The primary methodology involves working directly within Popmenu's proprietary web builder, emphasizing efficiency and template utilization.

• Data-Informed Decisions: While not a data analyst role, the emphasis on SEO best practices, ADA compliance, and internal review checklists suggests a data-informed approach to quality assurance and optimization.

• Agile Production: The need to work quickly, manage short deadlines, and incorporate feedback points to an agile production methodology, prioritizing iterative delivery and responsiveness.

Company Website: https://popmenu.com/

📝 Enhancement Note: Understanding Popmenu's focus on the restaurant industry is key. This implies a need for designers to grasp client needs within that specific sector, which can range from local diners to larger restaurant groups. The "Design Operations" title strongly signals a focus on process and efficiency.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Junior to Mid-Level Production Web Designer. It's an entry point or early-stage role for individuals with foundational web design and HTML/CSS skills who are looking to specialize in hands-on website production within a structured platform. The emphasis is on execution and efficiency rather than strategic design thinking or pure creative ideation.

Reporting Structure: The Web Designer will likely report to a Design Lead or Production Manager within the Design Operations team. They will collaborate with cross-functional teams such as Onboarding and Customer Success, requiring strong communication and teamwork skills to ensure client projects are delivered smoothly.

Operations Impact: The Web Designer's impact is directly tied to the efficiency and quality of client website production. By delivering polished, production-ready websites quickly and accurately, they contribute to:

• Client Satisfaction: Ensuring new restaurant clients have a strong, functional online presence from the start.

• Scalability: Enabling Popmenu to onboard a high volume of clients efficiently.

• Brand Consistency: Maintaining Popmenu's standards for design quality and brand representation across all client sites.

• Operational Efficiency: Reducing revision cycles and support requests through high-quality initial builds.

Growth Opportunities:

• Senior Production Designer: With demonstrated success in efficiency, quality, and platform mastery, growth into a Senior Web Designer role focusing on more complex builds or mentoring junior designers is possible.

• Specialization within Design Ops: Opportunities to deepen expertise in specific areas like accessibility, SEO implementation, or advanced CSS techniques within the builder.

• Transition to Other Ops Roles: Experience with Salesforce and production workflows could open doors to roles in Project Management, Design Operations Management, or Client Onboarding specialist roles within Popmenu.

• Learning New Tools: Exposure to and proficiency with AI tools for content and design support can enhance marketability.

📝 Enhancement Note: The growth path here is primarily within production and operational efficiency. Candidates should be aware that advancement may lean towards mastering the production process and platform rather than moving into pure UX/UI strategy or creative direction, unless they actively seek to transition to other departments.

🌐 Work Environment

Office Type: This is a fully remote position, allowing the Web Designer to work from any location within Brazil. This offers maximum flexibility and autonomy.

Office Location(s): The role is specified as being in Brazil, with the expectation of remote work. No physical office location is mandated.

Workspace Context:

• Autonomy and Independence: The remote nature requires self-discipline and the ability to manage one's own workspace and schedule effectively.

• Digital Collaboration Tools: Expect to heavily utilize digital communication and project management tools (like Slack, Zoom, Salesforce, and internal Popmenu platforms) for team interaction and task management.

• Focus on Production: The workspace should be conducive to focused, heads-down work, essential for efficient website building and styling within the constraints of the Popmenu platform.

Work Schedule: While the role is likely full-time (approximately 40 hours/week), the remote contractor status may offer some flexibility in daily scheduling, provided that core collaboration hours are met and deadlines are consistently achieved. Clear communication regarding availability and progress is key.

📝 Enhancement Note: The remote nature of this role requires candidates to have a reliable internet connection and a dedicated workspace. Success will depend on strong self-management and proactive communication with the team.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a brief call to assess basic qualifications, role understanding, and English fluency.

• Technical Assessment/Portfolio Review: A critical stage where candidates will present their portfolio, focusing on production-level work, HTML/CSS problem-solving within builders, and brand adaptation examples. Expect questions about their process for handling specific design challenges and using CSS.

• Skills-Based Challenge: A practical exercise may be given, requiring candidates to build or style a section of a website within a simulated builder environment, or to troubleshoot a given design issue. This will assess their hands-on ability and efficiency.

• Cultural Fit/Team Interview: A discussion with a hiring manager or team member to assess communication style, ability to work independently, and alignment with Popmenu's operational and production-focused culture.

Portfolio Review Tips:

• Highlight Production Work: Prioritize examples of live websites built directly in a platform or CMS. Clearly state the tools used and your specific role.

• Showcase CSS/HTML Solutions: For each project, or in a dedicated section, detail specific instances where you used HTML and CSS to overcome builder limitations, ensure responsiveness, or meet accessibility standards. Use annotated screenshots or brief code snippets if appropriate.

• Demonstrate Brand Adaptation: Include a case study or examples showing how you effectively designed with incomplete brand guidelines, explaining your decision-making process.

• Structure Your Notes: Prepare a sample of well-structured design notes or a client communication piece that demonstrates clarity and conciseness.

• Focus on Efficiency: Be prepared to talk about how you managed your time, met deadlines, and worked efficiently within platform constraints. Quantify achievements where possible (e.g., "Reduced revision time by X% through clear initial builds").

Challenge Preparation:

• Familiarize Yourself with Builder Concepts: Understand the typical limitations and strengths of website builders. Practice working with layout tools like Flexbox and Grid in a responsive context.

• Review Core Web Design Principles: Refresh your knowledge on typography, spacing, hierarchy, and mobile-first design.

• Practice Using DevTools: Be ready to quickly inspect and debug CSS issues.

• Prepare for AI Tool Integration: Think about how you've used or could use AI to assist with content creation, SEO text, or image descriptions.

📝 Enhancement Note: The interview process will heavily favor practical skills and the ability to execute efficiently. Candidates should prepare to demonstrate their hands-on capabilities and problem-solving skills within the context of a production environment.

🛠 Tools & Technology Stack

Primary Tools:

• Popmenu Proprietary Web Builder: This is the core tool. Proficiency in using and styling within this specific platform will be paramount.

• HTML & CSS: Essential for augmenting the builder's capabilities, ensuring responsiveness, and meeting accessibility standards.

• Browser Developer Tools: Critical for inspecting elements, debugging CSS, and testing responsiveness across different devices.

• AI Productivity Tools: Used for drafting SEO copy, alt text, content summaries, and potentially other content-related tasks.

Analytics & Reporting:

• Salesforce: Used for tracking and managing assigned work, updating milestones, and logging notes. Familiarity with CRM workflows is expected.

CRM & Automation:

• Graphic Editing Software: Photoshop, GIMP, Affinity, or similar tools for resizing, retouching, and adjusting image assets.

• Internal Communication Platforms: Likely Slack, Microsoft Teams, or similar for team collaboration.

📝 Enhancement Note: The technology stack is heavily focused on a proprietary builder and essential front-end styling tools. The inclusion of Salesforce highlights the operational aspect of the role, requiring candidates to be comfortable with project tracking and CRM functionalities.

👥 Team Culture & Values

Operations Values:

• Efficiency & Productivity: A core value, reflected in the emphasis on rapid, production-ready website delivery and template utilization.

• Quality & Polish: Despite speed, there's a strong emphasis on delivering visually appealing, functional, and consistent websites that meet brand and accessibility standards.

• Detail-Oriented: Meticulous attention to detail is crucial for identifying and rectifying styling, layout, and content issues before publication.

• Adaptability & Problem-Solving: The ability to work within platform constraints, adapt to evolving client needs, and creatively solve styling challenges is highly valued.

• Collaboration: While independent work is key, effective collaboration with internal teams (Onboarding, Success) is vital for client project success.

Collaboration Style:

• Production-Centric: Collaboration is focused on efficient workflow management and clear communication to ensure timely project delivery.

• Feedback Integration: Openness to receiving and accurately incorporating feedback from internal teams and clients is essential.

• Process-Driven: Team members are expected to follow established processes, checklists, and documentation standards to maintain consistency and quality.

• Proactive Communication: Given the remote nature, proactive updates, clear status reporting, and timely responses are crucial for seamless teamwork.

📝 Enhancement Note: The culture likely favors individuals who are self-starters, highly organized, and possess a strong work ethic. They value individuals who can execute efficiently within a defined framework and contribute to the overall operational success of the design team.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: The primary challenge will be delivering high-quality, polished websites quickly within the constraints of a proprietary builder and tight deadlines.

• Working with Limited Assets: Effectively designing and styling websites when brand assets are incomplete or minimal requires creativity and strong design judgment.

• Navigating Platform Constraints: Understanding and creatively working within the limitations of the Popmenu builder, using CSS strategically to achieve desired outcomes.

• Remote Collaboration: Maintaining effective communication and collaboration with a remote team and cross-functional departments.

• Continuous Learning: Keeping up with best practices in web design, accessibility, SEO, and potentially new features within the Popmenu platform and AI tools.

Learning & Development Opportunities:

• Mastery of Proprietary Platform: Deep expertise in the Popmenu web builder can become a valuable niche skill.

• Advanced CSS Techniques: Opportunities to hone CSS skills for layout, responsiveness, and problem-solving within a production context.

• Accessibility & SEO Best Practices: Practical application and refinement of knowledge in these critical areas.

• AI Tool Proficiency: Gaining hands-on experience with AI tools for content generation and design support, a growing area in the creative industry.

• Cross-Functional Exposure: Understanding client onboarding and success workflows, which can broaden business acumen.

📝 Enhancement Note: Candidates should view the challenges as opportunities for skill development. The role offers a chance to become highly proficient in a specific production environment and gain practical experience with modern web design and AI tools.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to build a website using a template or builder with significant constraints. How did you ensure a high-quality, unique result?" (Focus on problem-solving, creativity within limits, and efficiency).

• "How do you approach ensuring a website is responsive and accessible, especially when working with limited design assets or within a builder?" (Highlight your process, knowledge of Flexbox/Grid, DevTools use, and ADA considerations).

Company & Culture Questions:

• "What interests you about working for Popmenu, and in particular, this production-focused web design role?" (Research Popmenu's mission, target market, and express enthusiasm for hands-on building).

• "How do you stay organized and manage your time when working remotely and juggling multiple projects?" (Emphasize self-discipline, use of tools like Salesforce, and proactive communication).

Portfolio Presentation Strategy:

• Tell a Story: For each project, explain the client's goal, the challenges you faced (e.g., incomplete assets, builder limitations), your process, and the successful outcome.

• Highlight Production Skills: Clearly articulate how you used HTML and CSS to enhance the builder's output. Show specific examples of responsive layouts and styling refinements.

• Demonstrate Problem-Solving: Be ready to discuss a specific instance where you had to creatively solve a design or styling problem within the platform.

• Quantify Impact (if possible): Mention any instances where your efficiency led to faster project completion or reduced revisions.

• Showcase Communication: If you have examples of design notes or client communication, present them to demonstrate your written skills.

📝 Enhancement Note: Preparation should focus on demonstrating practical, hands-on skills, efficiency, and the ability to thrive in a production-oriented, remote environment. Be ready to articulate your process and problem-solving approach clearly and concisely.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided Workable link.

• Tailor Your Resume: Emphasize experience with HTML, CSS, web builders, responsive design, and any direct production work. Highlight your ability to work efficiently and meet deadlines. Use keywords from the job description.

• Curate Your Portfolio: Select your strongest production-focused website examples. Prepare to specifically showcase how you used HTML/CSS to enhance template-based designs and ensure responsiveness/accessibility. Include any examples of working with limited brand assets.

• Prepare for a Technical Challenge: Be ready to demonstrate your hands-on web design and styling skills, likely within a simulated builder environment or through a practical problem-solving exercise.

• Research Popmenu: Understand their business, target market (restaurants), and company values. Be prepared to articulate why you are a good fit for a production-focused role in a growing SaaS company.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.