Web Designer & SEO Specialist

📍 Job Overview

Job Title: Web Designer & SEO Specialist

Company: Focus on the Family

Location: Colorado Springs, CO, United States

Job Type: Full-Time

Category: Marketing Operations / Digital Experience

Date Posted: September 15, 2026

Experience Level: Mid-Level (5-7 years)

Remote Status: On-site

🚀 Role Summary

• Design, build, and maintain responsive web pages and digital content experiences within a WordPress environment, ensuring high performance and user engagement.

• Implement and manage A/B and multivariate testing on campaign pages, CTAs, and conversion paths to optimize user journeys and satisfaction.

• Enhance search visibility and discoverability of digital content by applying technical SEO and AI-discoverability best practices.

• Collaborate with marketing managers, content creators, and technical teams to ensure brand consistency, usability, and effective data capture across digital properties.

• Manage multiple content brand areas, balancing competing web requests and priorities to support publishing schedules and campaign cadences.

📝 Enhancement Note: This role sits at the intersection of web development, digital marketing, and user experience, with a strong emphasis on data-driven optimization and content delivery within a specific CMS (WordPress). While not a traditional Revenue Operations or Sales Operations role, the focus on conversion optimization, landing page performance, and data capture for campaign effectiveness aligns with GTM operations principles.

📈 Primary Responsibilities

• Design, build, and maintain responsive landing pages and web content for assigned brand areas using WordPress and related tools, adhering to best practices for usability, accessibility, and performance.

• Utilize the organization's shared design system and component library to ensure visual and functional consistency across broader site architecture.

• Implement pages and features that meet established performance budgets and Core Web Vitals standards, ensuring optimal loading times and user experience.

• Ensure new pages and features are correctly instrumented for tracking per organizational data-layer standards, in partnership with web developers and the data/reporting team.

• Implement and manage experimentation on department-owned pages (A/B, multivariate testing) using the organization's designated testing/personalization platform to identify and address friction points and improve engagement and conversion.

• Set up and manage multi-armed bandit testing where appropriate to automatically optimize traffic allocation to better-performing treatments.

• Ensure every campaign, product page, and conversion path is launched with a testing/optimization plan by default.

• Partner with the Marketing Cloud Personalization lead to implement personalized experiences and ensure their performance is properly tested.

• Monitor and report on test results and treatment performance, feeding learnings into future web development and optimization efforts.

• Participate in the organization's link/page monitoring process and resolve flagged issues within assigned pages promptly.

• Support content and marketing teams with hands-on execution of landing pages, campaign pages, and product pages, including the presentation of video-first content.

• Bring department-specific priorities and technical needs into the Web Developer's cross-team coordination process, including sprint planning and RFCs.

• Participate in code/technical reviews with cross-team web developers to maintain architectural consistency.

• Troubleshoot and resolve day-to-day technical issues on department-owned pages.

• Build functional pages and templates from wireframes, mockups, or campaign requirements, ensuring alignment with brand standards and user experience expectations.

• Implement and maintain front-end web functionality, interactive features, and page components using HTML, CSS, JavaScript, and related web technologies.

• Support content personalization, gated content access, and user authentication experiences where applicable.

• Conduct quality assurance through cross-browser, cross-device, and mobile testing, correcting issues directly or coordinating with appropriate technical stakeholders.

• Optimize landing pages, articles, and other digital content for search visibility and discoverability by applying current SEO and GEO best practices.

• Research keywords, search intent, metadata, headings, schema, and other on-page optimization elements to improve organic performance.

• Monitor search rankings, traffic trends, and content performance for assigned brand areas and recommend technical and content improvements.

• Improve website speed, functionality, and reliability through image optimization, performance enhancements, plugin management, and related web maintenance practices.

• Publish and format articles, reviews, and other digital content in WordPress, ensuring clean rendering and alignment with brand and editorial standards.

• Build, configure, and maintain web forms and related integrations to support accurate data capture and campaign effectiveness.

• Research, test, configure, and maintain plugins, tools, and web features that improve site functionality, reliability, and conversion performance.

• Maintain version control and development workflow practices appropriate to assigned web projects and updates.

• Provide subject matter expertise and administrative support for WordPress and related digital tools used by assigned brands.

• Create and maintain documentation, training resources, and support materials for webpage development, content publishing, and troubleshooting procedures.

• Stay current with WordPress updates, SEO and GEO trends, security practices, accessibility standards, and relevant digital technologies, and provide recommendations to stakeholders.

• Process webpage redirects, create QR codes, and complete other technical web support tasks needed for campaign and content execution.

• For assignments supporting multiple brands, balance and prioritize competing web requests to support publishing schedules, campaign timing, and organizational priorities.

• Independently build, configure, test, deploy, and maintain WordPress pages, templates, components, and features supporting department campaigns, products, content, and initiatives.

• Develop and customize WordPress themes, templates, blocks, patterns, custom post types, taxonomies, and approved plugins using established organizational standards.

• Use the organization's shared design system and approved WordPress components whenever appropriate, avoiding unnecessary duplication or department-specific solutions.

• Translate approved designs, wireframes, and requirements into responsive, accessible, and maintainable WordPress experiences using HTML, CSS, JavaScript, PHP, and established development patterns.

• Configure page layouts, forms, media, metadata, redirects, and reusable content elements while preserving content quality, technical SEO, accessibility, and website performance.

• Follow established source-control, code-review, testing, staging, release, documentation, and post-deployment validation processes.

• Test WordPress changes for functionality, responsive behavior, browser compatibility, accessibility, analytics, technical SEO, and regression issues before release.

• Troubleshoot and resolve routine WordPress issues involving templates, content display, forms, plugins, browser behavior, performance, and department-owned pages.

• Evaluate requested plugins and third-party scripts against established security, privacy, accessibility, performance, and maintainability standards, escalating approval decisions when required.

• Follow established practices for WordPress core, theme, plugin, and dependency maintenance; coordinate significant updates or production