Web Designer & SEO Manager

📍 Job Overview

Job Title: Web Designer & SEO Manager

Company: Alohi SA

Location: Geneva, Switzerland

Job Type: Full-Time

Category: Digital Marketing & Operations / Web Development & SEO

Date Posted: December 11, 2025

Experience Level: Mid-Senior Level (4+ years)

Remote Status: On-site

🚀 Role Summary

• Drive significant improvements in organic search rankings and website traffic through strategic SEO initiatives.

• Elevate Alohi's online presence by creating visually compelling, user-friendly, and conversion-optimized web experiences.

• Own the end-to-end web design lifecycle, from concept and development to ongoing optimization and performance analysis.

• Leverage data analytics and AI-powered tools to inform design decisions, measure impact, and ensure continuous improvement across digital platforms.

• Foster strong cross-functional collaboration with marketing, product, and engineering teams to ensure cohesive brand execution and unified digital strategies.

📝 Enhancement Note: This role sits at the intersection of creative design and analytical performance marketing, requiring a candidate who can bridge both disciplines. The emphasis on Webflow, AI tools, and a data-driven approach indicates a modern, agile digital operations environment.

📈 Primary Responsibilities

• Web Design & User Experience (Core Focus):

  • Design, maintain, and continuously optimize Alohi’s Webflow-powered websites to deliver world-class user experiences.
  • Create and implement responsive, conversion-focused designs aligned with Alohi’s brand identity and business goals.
  • Collaborate closely with the marketing and development teams to ensure seamless UX, accessibility, and design consistency across all digital touchpoints.
  • Enhance visual storytelling through engaging layouts, animations, and micro-interactions that reflect Alohi’s innovation-driven ethos.
  • Ensure all designs adhere to performance and accessibility best practices, including Core Web Vitals, responsive behavior, and fast loading times.

• SEO Strategy & Optimization:

  • Develop and execute advanced SEO strategies that drive traffic growth and strengthen organic visibility for Alohi’s products and brands (Sign.Plus, Fax.Plus, Dial.Plus, Scan.Plus).
  • Conduct ongoing keyword research, on-page optimization, and content structuring to improve search rankings and drive qualified organic traffic.
  • Collaborate with content teams to implement best practices in metadata, schema markup, and internal linking strategies to enhance search engine understanding and rankings.
  • Work cross-functionally with developers to ensure technical SEO excellence, encompassing site architecture, indexation, crawl efficiency, and mobile-friendliness.
  • Regularly monitor, analyze, and report performance metrics using Google Analytics 4, Google Search Console, and SEO platforms such as Ahrefs or SEMrush to identify trends and opportunities.

• Website Management & Continuous Improvement:

  • Oversee day-to-day Webflow operations, ensuring website stability, speed, and ongoing optimization for performance and user engagement.
  • Lead web updates, landing page creation, and iterative A/B testing for UX, conversion rates, and SEO performance.
  • Partner with growth and content teams to ensure website content and design reflect ongoing campaigns, product launches, and key business initiatives.
  • Leverage AI-powered tools for design ideation, content enhancement, and optimization efficiency to streamline workflows and improve outcomes.

• Analytics, Reporting & Collaboration:

  • Track and report on key website and SEO KPIs, translating complex data into actionable insights and strategic recommendations for stakeholders.

  • Drive data-informed decision-making, balancing creative design elements with measurable business impact and ROI.

  • Collaborate with marketing, product, and engineering teams to ensure unified brand execution and consistent messaging across all online channels.

  • Stay informed on Webflow innovations, SEO algorithm updates, and AI design trends to maintain a competitive edge and continuously refine strategies.

📝 Enhancement Note: The responsibilities clearly delineate a dual focus on creative web design using Webflow and strategic SEO management. The mention of specific Alohi products (Sign.Plus, Fax.Plus, Dial.Plus, Scan.Plus) provides context for the scope of work.

🎓 Skills & Qualifications

Education:

Experience:

• Minimum of 4 years of progressive experience in web design and SEO, with a preference for experience within a SaaS or technology-driven environment.

Required Skills:

• Webflow Proficiency: Expert-level skills in designing and managing websites within the Webflow platform, including CMS capabilities and integrations.

• Front-End Development: Strong proficiency in HTML5, CSS3, and a solid understanding of responsive design principles for cross-device compatibility.

• SEO Strategy & Execution: Deep knowledge of on-page, off-page, and technical SEO best practices, including keyword research, content optimization, link building strategies, Core Web Vitals, and schema markup implementation.

• Analytics & Reporting: Hands-on experience with analytics and optimization tools such as Google Analytics 4 (GA4), Google Search Console, and proficiency in SEO platforms like Ahrefs or SEMrush for data analysis and performance tracking.

• UX/UI Design Principles: A strong eye for user experience (UX) and user interface (UI) design, with a focus on visual storytelling, intuitive navigation, and brand consistency.

• Communication & Collaboration: Excellent communication and project management skills, with the ability to effectively collaborate with cross-functional teams (marketing, product, engineering) and articulate design and SEO strategies.

• English Fluency: Fluent in English, both written and spoken, for effective communication within the international team.

Preferred Skills:

• AI Tools Integration: Experience leveraging AI-powered tools for design ideation, content generation, or optimization efficiency.

• Conversion Rate Optimization (CRO): Demonstrated experience in A/B testing and implementing strategies to improve conversion rates on websites and landing pages.

• Digital Marketing Acumen: Understanding of broader digital marketing principles and how web design and SEO integrate with other channels like content marketing, paid advertising, and social media.

• SaaS/Technology Environment Experience: Familiarity with the unique challenges and opportunities of designing and optimizing websites for technology products and services.

📝 Enhancement Note: The requirements emphasize practical, hands-on experience with specific technologies (Webflow, HTML/CSS) and platforms (GA4, Search Console, Ahrefs/SEMrush), crucial for an operations-focused role. The preference for SaaS/tech experience suggests the company values candidates familiar with their industry landscape.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Web Design Case Studies: Showcase at least 2-3 comprehensive case studies demonstrating successful web design projects. Each should detail the design process, challenges faced, solutions implemented, and the visual outcome.

• SEO Performance Examples: Include specific examples of SEO initiatives undertaken, detailing keyword research methodology, on-page/technical optimizations performed, and measurable improvements in organic traffic, keyword rankings, and conversions. Quantifiable results are paramount.

• Webflow Project Demonstrations: Highlight projects built or managed within Webflow, showcasing proficiency in its features, responsiveness, and ability to create dynamic content.

• ROI & Impact Documentation: For selected projects, provide clear documentation of the return on investment (ROI) or tangible business impact achieved through your design and SEO efforts, such as increased lead generation, improved user engagement, or reduced bounce rates.

Process Documentation:

• Workflow Design & Optimization: Demonstrate understanding of design and SEO workflow processes, including how you plan, execute, and iterate on projects. Evidence of process mapping or optimization techniques is beneficial.

• System Implementation & Integration: If applicable, showcase experience with integrating web design elements or SEO strategies with other systems (e.g., CRM, marketing automation platforms) or custom scripts.

• Measurement & Performance Analysis: Provide examples of how you set up tracking, analyze performance data (using tools like GA4, Search Console, Ahrefs), and translate findings into actionable recommendations for continuous improvement.

📝 Enhancement Note: A strong portfolio showcasing tangible results for both design and SEO is critical. Candidates should be prepared to walk through their process, explain their strategic thinking, and present data-backed evidence of their impact.

💵 Compensation & Benefits

Salary Range:

Based on industry benchmarks for a Web Designer & SEO Manager with 4+ years of experience in Geneva, Switzerland, a competitive salary range would typically fall between CHF 85,000 and CHF 110,000 per year. This estimate considers Geneva's high cost of living and the specialized skill set required.

Benefits:

• Comprehensive Health Insurance: Covering medical, dental, and vision.

• Retirement Savings Plan: Contributions to a Swiss pension fund (AHV/AI/APG and potentially a supplementary pension fund).

• Paid Time Off: Generous annual leave allowance, public holidays, and potential for additional paid days for personal development.

• Professional Development Budget: Support for continuous learning through courses, conferences, certifications, and workshops related to web design, SEO, and AI.

• Work-Life Balance Initiatives: Promoting a healthy work-life balance with potential for flexible working arrangements outside of the core on-site requirement.

• Employee Assistance Program: Access to confidential counseling and support services.

• Team Events & Social Activities: Opportunities to connect with colleagues and build camaraderie within the Geneva office.

Working Hours:

• Standard full-time hours, typically around 40 hours per week, with flexibility often provided outside of core business hours to accommodate project deadlines or individual work styles. The role is strictly on-site at the Geneva office.

📝 Enhancement Note: Salary figures are estimates based on general market data for Geneva and the specified experience level. Actual compensation will be determined by the company based on individual qualifications, experience, and internal salary bands. The benefits package is typical for Switzerland and reflects a commitment to employee well-being and professional growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / Software as a Service (SaaS) - Alohi SA operates within the rapidly evolving digital productivity and document management space, providing essential tools like e-signatures, online faxing, AI voice agents, and mobile scanning solutions.

Company Size: Alohi SA is a growing international company with a significant customer base (over 4,000,000 worldwide), indicating a scale that requires efficient operations and robust digital infrastructure, yet likely retains a dynamic, agile culture.

Founded: Founded in 2019, Alohi SA is a relatively young company, suggesting a forward-thinking, innovative, and fast-paced environment. This youth implies a culture that embraces new technologies and rapid growth.

Team Structure:

• Operations Focus: The Web Designer & SEO Manager will likely be part of a broader Marketing or Digital Operations team, working closely with content creators, developers, and product marketing specialists.

• Reporting Structure: The role may report to a Head of Marketing, Digital Lead, or a similar senior management position overseeing digital presence and growth.

• Cross-Functional Collaboration: High emphasis on collaboration with product development (for technical SEO implementation), marketing (for campaign alignment and content strategy), and sales (for understanding lead generation needs).

Methodology:

• Data-Driven Decision Making: Alohi SA emphasizes turning insights into actionable recommendations, suggesting a culture that values data analysis and performance measurement in all digital initiatives.

• Agile & Innovative Approach: With a focus on AI and state-of-the-art technologies, the company likely adopts agile methodologies for project management and embraces innovation in its product development and marketing strategies.

• User-Centric Design: The core products are built around enhancing user experience, indicating that user-centricity is a key principle that extends to their website design and digital presence.

Company Website: https://www.alohi.com/

📝 Enhancement Note: The company's focus on AI-powered tools and its rapid growth since 2019 suggest an environment where digital innovation, efficiency, and performance are highly valued. This role is central to maintaining and enhancing that digital footprint.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Senior level, requiring significant autonomy and strategic input. It's ideal for an individual with 4+ years of experience looking to take ownership of a critical digital function.

Reporting Structure: The role will likely report into a marketing or digital leadership position, offering exposure to strategic decision-making and cross-departmental influence. The direct reporting line will determine the level of mentorship and strategic guidance received.

Operations Impact: The Web Designer & SEO Manager has a direct and significant impact on Alohi's revenue and business objectives. By improving website discoverability (SEO) and enhancing user experience and conversion rates (Web Design), this role directly contributes to lead generation, customer acquisition, and brand perception, all of which are critical drivers of growth for the company's product suite.

Growth Opportunities:

• Specialization in Digital Operations: Deepen expertise in Webflow, advanced SEO techniques, and AI-driven design tools, becoming a subject matter expert within Alohi.

• Leadership Potential: Opportunity to grow into a lead or manager role overseeing digital design and SEO efforts as the company expands, potentially managing junior team members or external agencies.

• Broader Marketing Strategy Involvement: With demonstrated success, there may be opportunities to contribute to broader digital marketing strategies, potentially exploring areas like CRO, UX research, or even product marketing integration.

• Industry Trend Leadership: Become a go-to person for emerging trends in web design, SEO, and AI within the company, driving innovation and best practices.

📝 Enhancement Note: This role offers a clear path for growth within digital operations and marketing, especially for someone who can demonstrate strong analytical skills alongside creative capabilities. The company's focus on innovation suggests a fertile ground for professional development.

🌐 Work Environment

Office Type: The position is strictly on-site at the Alohi SA office in Geneva, Switzerland. This implies a traditional office environment designed for in-person collaboration.

Office Location(s): Geneva, Switzerland. This location offers a vibrant international business hub with excellent infrastructure and a high quality of life.

Workspace Context:

• Collaborative Environment: Designed to foster teamwork, with shared workspaces, meeting rooms, and communal areas that encourage interaction among colleagues.

• Tools & Technology: Access to modern office equipment, high-speed internet, and the necessary software and hardware to perform design and SEO tasks effectively. This includes the company-provided Webflow access, analytics tools, and potentially design software.

• Operations Team Interaction: Regular opportunities to interact with members of the marketing, product, and engineering teams, facilitating seamless project execution and knowledge sharing.

Work Schedule: The standard working hours are typically 40 hours per week. While the role is on-site, Alohi SA may offer some level of flexibility in daily start/end times, provided core business needs and collaborative requirements are met. This schedule allows for focused work on design projects and SEO analysis during business hours.

📝 Enhancement Note: The emphasis on an "on-site" role in Geneva indicates a preference for direct team collaboration and a structured work environment, which can be beneficial for complex design and SEO projects requiring real-time feedback and coordination.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, resume, and portfolio to assess qualifications and experience against the role requirements.

• Technical Interview: Likely to involve a deep dive into your Webflow capabilities, HTML/CSS knowledge, and your approach to SEO strategy and implementation. Expect questions on Core Web Vitals, schema, and keyword research methodologies.

• Portfolio Presentation & Case Study Review: A dedicated session where you will present selected projects from your portfolio. Be prepared to walk through your design process, explain your SEO strategies, detail the challenges you overcame, and present quantifiable results and ROI.

• Cross-Functional Collaboration Interview: An interview with team members from marketing, product, or engineering to assess your collaboration style, communication skills, and ability to work effectively in a cross-functional setting.

• Final Interview: Potentially with a senior leader to discuss strategic alignment, cultural fit, and overall suitability for the role and company.

Portfolio Review Tips:

• Curate for Impact: Select 2-3 of your strongest projects that best demonstrate both your web design skills and significant SEO achievements. Prioritize projects with clear, measurable results.

• Structure Your Narrative: For each project, outline the problem, your strategic approach, the execution (design and SEO tactics), and the results. Use visuals effectively to showcase your design work.

• Quantify Everything: For SEO, present data on traffic increases, ranking improvements, conversion rate changes, or lead generation growth. For design, highlight improvements in user engagement or conversion rates tied to your design choices.

• Highlight Webflow Expertise: Specifically showcase projects built or significantly managed within Webflow, demonstrating your comfort and proficiency with the platform.

• Address AI Integration: If you have experience using AI tools for design or SEO, be ready to discuss how you leveraged them and the benefits they provided.

Challenge Preparation:

• Design Challenge: You may be asked to complete a small design task or critique an existing website, focusing on UX, responsiveness, and brand alignment.

• SEO Scenario: Be prepared to discuss how you would approach a specific SEO challenge, such as improving rankings for a competitive keyword, diagnosing a drop in organic traffic, or developing an SEO strategy for a new product launch.

• Webflow Implementation Task: A practical exercise might involve making specific modifications or building a small section within a Webflow environment.

📝 Enhancement Note: The interview process is designed to rigorously assess technical skills, strategic thinking, and practical application of design and SEO principles. A well-prepared, data-driven portfolio presentation is crucial for success.

🛠 Tools & Technology Stack

Primary Tools:

• Webflow: The core platform for website design, development, and management. Proficiency is essential.

• HTML5 & CSS3: Fundamental for front-end development and understanding web structure and styling.

• JavaScript (Basic Understanding): Useful for interactive elements and understanding how it impacts web performance and SEO.

Analytics & Reporting:

• Google Analytics 4 (GA4): For tracking website traffic, user behavior, conversion metrics, and campaign performance.

• Google Search Console: Essential for monitoring website performance in Google Search, identifying indexing issues, and understanding search queries.

• SEO Platforms (Ahrefs / SEMrush): For in-depth keyword research, competitor analysis, backlink profiling, rank tracking, and technical SEO audits.

CRM & Automation (Indirect Interaction):

• CRM System (e.g., HubSpot, Salesforce): While not directly managed, understanding how leads generated from the website integrate into the CRM is important for conversion tracking and ROI analysis.

• Marketing Automation Tools: Familiarity with how landing pages and website content integrate with email marketing and automation workflows.

Design Tools:

• Figma / Sketch / Adobe Creative Suite (Photoshop, Illustrator): While Webflow is the primary build tool, proficiency in design software for asset creation, mockups, and ideation is highly beneficial.

• AI Design Tools: Emerging tools for ideation, asset generation, or optimization are a plus.

📝 Enhancement Note: A strong command of Webflow, GA4, and at least one major SEO platform (Ahrefs/SEMrush) is non-negotiable. Familiarity with design tools and an openness to AI-powered solutions are key differentiators.

👥 Team Culture & Values

Operations Values:

• Innovation & AI Embrace: Alohi SA actively integrates AI and cutting-edge technologies. This role requires a mindset that is open to leveraging AI for design ideation, optimization, and efficiency gains.

• Data-Driven Excellence: A strong emphasis on metrics, analytics, and performance. Decisions are expected to be backed by data, leading to measurable improvements in web performance and SEO rankings.

• User-Centricity: A core value that drives the creation of intuitive, accessible, and engaging digital experiences for customers across all Alohi products.

• Efficiency & Agility: Given the company's rapid growth and focus on productivity tools, efficiency in workflows and agility in adapting to market changes are highly valued.

• Collaboration & Communication: Open communication channels and a collaborative spirit are essential for working effectively across international teams and departments.

Collaboration Style:

• Cross-Functional Integration: Expect to work closely with marketing, product management, and engineering teams, requiring clear communication, shared understanding of goals, and mutual respect for each other's expertise.

• Feedback-Rich Environment: A culture that encourages constructive feedback on designs, SEO strategies, and website performance to foster continuous improvement and learning.

• Knowledge Sharing: Opportunities to share insights on web design trends, SEO algorithm updates, or AI tools with the wider team, contributing to collective growth and expertise.

📝 Enhancement Note: Candidates who are proactive, collaborative, and eager to embrace new technologies and data-driven strategies will thrive in Alohi SA's culture.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Design Aesthetics with SEO Performance: Continuously finding the optimal balance between creating visually stunning websites and ensuring they are technically sound, user-friendly, and rank highly in search engines.

• Keeping Pace with Evolving SEO Algorithms: The dynamic nature of search engine algorithms requires constant learning and adaptation of SEO strategies to maintain and improve organic visibility.

• Integrating AI Tools Seamlessly: Effectively incorporating AI into design and SEO workflows to enhance efficiency and creativity without compromising quality or strategic direction.

• Driving Conversion Optimization: Translating website traffic into tangible business outcomes (leads, sign-ups, etc.) through strategic design and UX improvements, requiring a deep understanding of user psychology and conversion funnels.

• Managing Multiple Product Brands: Ensuring consistent yet distinct brand representation and optimized web experiences across Alohi's diverse product suite (Sign.Plus, Fax.Plus, Dial.Plus, Scan.Plus).

Learning & Development Opportunities:

• Advanced SEO Specialization: Opportunities to pursue certifications or advanced training in technical SEO, local SEO, or international SEO.

• Webflow Masterclass: Deepen expertise in Webflow's advanced features, integrations, and best practices for complex site builds.

• AI in Design & Marketing: Access to resources, workshops, or training focused on leveraging AI tools for creative and analytical tasks in marketing and design.

• Conversion Rate Optimization (CRO) Training: Develop skills in A/B testing, user journey mapping, and data analysis to significantly improve website conversion rates.

• Cross-Functional Project Leadership: Potential to lead digital initiatives that span multiple departments, enhancing project management and strategic leadership skills.

📝 Enhancement Note: This role presents a significant opportunity for growth in a fast-paced tech environment. The challenges are inherent to the digital marketing and operations space, offering ample room for skill development and career advancement.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a comprehensive SEO strategy for a new product launch on a website like Sign.Plus." (Focus on keyword research, content strategy, technical SEO, and measurement).

• "How do you balance creative design elements with the technical requirements of SEO and Core Web Vitals? Provide an example from your portfolio." (Demonstrate understanding of the interplay between design and technical performance).

Company & Culture Questions:

• "What interests you most about Alohi SA's product suite (Sign.Plus, Fax.Plus, Dial.Plus, Scan.Plus) and our mission?" (Show genuine interest and understanding of the company's offerings).

• "How do you approach collaboration with developers and content creators when working on a website project?" (Assess teamwork and communication styles).

Portfolio Presentation Strategy:

• Tell a Story: For each case study, craft a narrative that highlights the problem, your solution, and the results. Use compelling visuals for design and clear data for SEO impact.

• Quantify Your Impact: Be ready to discuss specific metrics: percentage increases in organic traffic, improvements in keyword rankings, conversion rate lifts, or user engagement metrics. Demonstrate ROI where possible.

• Showcase Webflow Mastery: Clearly articulate your experience with Webflow, demonstrating your ability to leverage its features for design and functionality.

• Explain Your Process: Be prepared to detail your step-by-step approach to both design and SEO tasks, from initial research and planning to execution and ongoing optimization.

• Address AI Use: If you've used AI tools, explain how they contributed to your workflow or outcomes.

📝 Enhancement Note: Preparation should focus on articulating your strategic thinking, showcasing tangible results with data, and demonstrating your ability to collaborate effectively within a tech-focused, international company.

📌 Application Steps

To apply for this Web Designer & SEO Manager position:

• Submit your application through the provided link on Ashby.

• Tailor Your Resume: Highlight keywords and achievements relevant to web design, SEO, Webflow, Google Analytics, Ahrefs/SEMrush, and conversion optimization. Quantify your accomplishments with specific numbers and percentages.

• Curate Your Portfolio: Select 2-3 of your strongest projects that best showcase your web design skills and measurable SEO impact. Ensure it includes Webflow examples and is easily navigable. Be ready to present and discuss these projects in detail.

• Prepare for Technical Questions: Review your knowledge of HTML5, CSS3, responsive design, Core Web Vitals, schema markup, and keyword research methodologies.

• Research Alohi SA: Familiarize yourself with Alohi's products (Sign.Plus, Fax.Plus, Dial.Plus, Scan.Plus), their current website, and their overall mission and values to tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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