Web Design UX/UI Advisor

📍 Job Overview

Job Title: Senior Service Design Expert

Company: NTT DATA Services

Location: Bangalore, Karnataka, India

Job Type: Full-Time

Category: Service Design / UX/UI Strategy

Date Posted: September 11, 2026

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• Lead complex, enterprise-scale Service Design programs that integrate business strategy, customer/employee experience, technology, and AI-enabled transformation.

• Drive the design and transformation of end-to-end services across diverse digital and physical touchpoints, leveraging a deep understanding of user needs and operational dependencies.

• Develop and implement future-state experiences, including service blueprints, operating models, and AI-driven solutions, to achieve measurable business and experience outcomes.

• Collaborate extensively with cross-functional teams, including UX, Product, Technology, Data, AI, and Operations, to align on vision and drive execution.

• Define and track key experience metrics (XLAs, KPIs) to ensure continuous improvement and demonstrate the impact of service design initiatives.

📝 Enhancement Note: The job title "Web Design UX/UI Advisor" seems to be a placeholder or an initial categorization. The detailed description clearly positions this as a "Senior Service Design Expert" role, focusing on broader service transformation beyond just web design. The core responsibilities and required experience strongly align with a senior-level Service Design professional.

📈 Primary Responsibilities

• Lead comprehensive Service Design engagements from initial discovery and concept development through validation and successful implementation.

• Define the overarching service vision, establish core experience principles, and architect target-state customer and employee journeys.

• Strategize and execute user research initiatives, engaging with customers, employees, and key business stakeholders to gather critical insights.

• Develop essential Service Design artifacts, including personas, Jobs-to-be-Done frameworks, detailed customer/employee journey maps, robust service blueprints, and comprehensive ecosystem maps.

• Proactively identify critical pain points, pivotal "moments that matter," operational dependencies, and strategic opportunities for service enhancement and innovation.

• Design future-state services that span across web, mobile, digital workplace, assisted support, conversational interfaces, and advanced AI-enabled channels.

• Identify and conceptualize opportunities for leveraging GenAI, AI Agents, process automation, hyper-personalization, intelligent routing, proactive customer support, and decision assistance tools.

• Orchestrate and facilitate executive-level workshops, collaborative co-creation sessions, intensive design sprints, and crucial stakeholder alignment activities.

• Foster strong collaboration with UX/UI designers, Product Managers, Technology architects, Data Scientists, AI specialists, Operations leaders, and various Business Unit stakeholders.

• Define and implement key experience metrics (XLAs, KPIs) and establish continuous improvement mechanisms to monitor and enhance service performance.

• Develop and present compelling recommendations, detailed transformation roadmaps, and strategic insights to senior leadership and executive stakeholders.

📝 Enhancement Note: The provided "Core Responsibilities" were a high-level summary. This section elaborates on each responsibility with more specific actions and expected outcomes, aligning with industry standards for a Senior Service Design Expert role.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's or Master's degree in Design, Human-Computer Interaction, Business, or a related field is typically expected for this level of role.

Experience: A minimum of 5+ years of progressive experience in Service Design, Experience Design, UX Strategy, Customer Experience (CX), or Design Consulting is required.

Required Skills:

• Service Design Mastery: Demonstrated expertise in leading complex enterprise-level Service Design programs, including advanced skills in journey mapping, service blueprinting, systems thinking, and comprehensive experience strategy development.

• Research & Synthesis: Proven ability to plan and conduct diverse research methods (user interviews, contextual inquiry, stakeholder interviews) and synthesize findings into actionable insights, personas, and Jobs-to-be-Done.

• Workshop Facilitation: Strong proficiency in facilitating executive workshops, design sprints, co-creation sessions, and ideation exercises to drive consensus and innovation.

• Cross-Functional Collaboration: Proven experience working effectively across multiple business functions, diverse technology stacks, various customer and employee channels, and operational teams.

• Executive Communication & Stakeholder Management: Exceptional skills in presenting complex strategies, facilitating alignment with senior stakeholders, and articulating recommendations clearly and persuasively.

• Solution Design & Scalability: Ability to translate research findings and strategic concepts into practical, scalable, and implementable solutions that address business and user needs.

• Collaboration with Technical Teams: Experience partnering closely with Product Management, UX/UI design, Engineering, Architecture, Data Science, and AI teams to ensure cohesive service delivery.

Preferred Skills:

• AI & Agentic Experience Design: Hands-on experience designing experiences for AI-powered solutions, including Generative AI (GenAI), AI Agents, human-AI interaction, and conversational AI interfaces.

• Digital Workplace & Employee Experience: Expertise in designing and improving digital employee experiences, including internal tools, collaboration platforms, and HR services.

• Customer Experience Transformation: Proven track record of leading significant customer experience transformation initiatives within large organizations.

• Service Desk/Contact Center Transformation: Experience in redesigning and optimizing service desk, contact center, or customer support operations.

• Enterprise SaaS & IT Service Management: Familiarity with enterprise SaaS platforms and IT Service Management (ITSM) frameworks like ServiceNow.

• Industry Specialization: Experience within specific industries such as Healthcare or Financial Services, understanding their unique operational and regulatory landscapes.

• Omnichannel Strategy: Deep understanding of designing seamless experiences across multiple channels (web, mobile, in-person, assisted, self-service).

• Experience Measurement & XLA: Expertise in defining and implementing Experience Level Agreements (XLAs) and other advanced experience metrics.

• Accessibility & Inclusive Design: Commitment to and experience in applying principles of accessibility and inclusive design to ensure services are usable by everyone.

📝 Enhancement Note: The original input lacked specific education requirements and detailed experience breakdowns. This section infers standard expectations for a senior-level role in this domain and expands on the "Required Experience" and "Preferred Experience" sections to provide a more granular view of the ideal candidate's profile.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Service Design Case Studies: Showcase 2-3 comprehensive case studies demonstrating end-to-end Service Design projects. Each case study should highlight your role, the problem statement, research methodologies used, key artifacts created (e.g., journey maps, blueprints), the proposed solution, and measurable outcomes achieved.

• Process Optimization Examples: Include specific examples or mini-case studies that detail how you identified and resolved operational pain points or inefficiencies through service design interventions. Quantify the impact where possible (e.g., reduction in effort, improved resolution times).

• System Thinking Demonstration: Present examples that illustrate your ability to understand and map complex systems, including the interactions between people, processes, technology, and data across different touchpoints and departments.

• ROI & Impact Articulation: Clearly demonstrate how your service design work has delivered tangible business value and improved experience metrics. Be prepared to discuss the ROI of your projects.

Process Documentation:

• Workflow Design & Optimization: Provide examples of how you have mapped current-state workflows and designed optimized future-state workflows, incorporating new technologies or service models.

• Implementation & Automation Methods: Showcase experience in translating service designs into actionable implementation plans, including considerations for automation, AI integration, and change management.

• Measurement & Performance Analysis: Demonstrate your approach to defining metrics for service success and how you have analyzed performance data to iterate and improve services over time.

📝 Enhancement Note: Given the senior nature of the role and the emphasis on tangible outcomes, a strong portfolio is critical. This section outlines specific expectations for operations-focused candidates to demonstrate their capabilities in process design, system thinking, and measurable impact.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Senior Service Design Expert in Bangalore, India, with 5-10 years of experience in a large IT services firm like NTT DATA, the estimated annual salary range is ₹15,00,000 to ₹25,00,000 (Indian Rupees). This range can vary based on the candidate's specific experience, skills, and negotiation.

Benefits:

• Comprehensive Health Insurance: Medical, dental, and vision coverage for employees and their dependents.

• Retirement Savings Plan: Contributions to a provident fund or similar retirement savings scheme.

• Paid Time Off: Generous annual leave, sick leave, and public holidays, along with potential for paid parental leave.

• Professional Development: Opportunities for training, certifications, conferences, and access to learning platforms to enhance skills in emerging areas like AI and Service Design.

• Performance Bonuses: Annual performance-based bonuses and potential for other incentive programs.

• Employee Assistance Program (EAP): Confidential counseling and support services for personal and work-related challenges.

• Flexible Work Arrangements: Hybrid work model allowing for a balance between in-office collaboration and remote flexibility.

Working Hours: Standard full-time work hours are typically 40 hours per week, Monday to Friday, with flexibility often available based on project needs and team coordination. The role is based in Bangalore, India, aligning with the Asia/Kolkata time zone.

📝 Enhancement Note: Salary information was not provided. This estimate is based on aggregated data from reputable salary survey sites for similar roles in Bangalore, India, considering the specified experience level and industry. Benefits are standard for large multinational IT corporations.

🎯 Team & Company Context

🏢 Company Culture

Industry: NTT DATA operates within the global IT Services and Consulting industry, a dynamic sector characterized by rapid technological advancement, digital transformation initiatives, and a strong focus on client-centric solutions. The company is a significant player in areas like AI, cloud, cybersecurity, and data analytics.

Company Size: NTT DATA is a large enterprise, with "NTT DATA Services" being a substantial part of the global NTT Group. This size implies a structured environment with established processes, but also offers opportunities for significant impact and exposure to large-scale projects. For operations professionals, this means access to extensive resources, diverse teams, and a broad range of career development paths.

Founded: NTT DATA was founded in 1967, bringing decades of experience and a legacy of innovation to the technology services landscape. This long history suggests stability, deep industry knowledge, and a well-established corporate structure.

Team Structure:

• Service Design & CX Focus: The role is situated within a team likely focused on Service Design, Customer Experience (CX), or Digital Transformation. This team will collaborate closely with UX/UI, Product Management, and AI/Data Science functions.

• Reporting & Hierarchy: As a "Senior Service Design Expert," the role likely reports to a Service Design Lead, CX Director, or a Head of Digital Transformation. There will be opportunities to mentor junior designers and influence strategy.

• Cross-Functional Collaboration: The core of this role involves extensive collaboration with diverse teams across IT, business units, operations, and AI/data science. The ability to bridge gaps and align objectives between these groups is paramount.

Methodology:

• Data-Driven Insights: Operations within NTT DATA are heavily influenced by data analysis to understand client needs, measure performance, and drive strategic decisions.

• Agile & Design Thinking: The company likely employs agile methodologies and design thinking principles for project execution, emphasizing iterative development, user feedback, and rapid prototyping.

• Automation & AI Integration: A key focus is on leveraging automation and AI to enhance efficiency, improve customer and employee experiences, and deliver innovative solutions.

Company Website: https://us.nttdata.com/

📝 Enhancement Note: Information on team structure and methodology is inferred based on the job description's emphasis on cross-functional collaboration, AI, and service transformation within a large IT services firm.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior individual contributor or Lead role within the Service Design and broader operations spectrum. It requires a strategic mindset, deep expertise in service design methodologies, and the ability to influence stakeholders at all levels. The focus is on driving transformation and designing complex, end-to-end service solutions.

Reporting Structure: The Senior Service Design Expert will likely report to a Director or VP level leader within a Service Design, CX, Digital Transformation, or Innovation unit. They will collaborate extensively with peers in UX, Product, Technology, Data, AI, and various Business Operations teams.

Operations Impact: This role has a direct and significant impact on how NTT DATA and its clients deliver services. By designing more efficient, user-centric, and AI-enabled services, the expert contributes to improved customer satisfaction, operational efficiency, digital adoption, and ultimately, client business success and revenue growth.

Growth Opportunities:

• Leadership Development: Progression to a Service Design Lead, Principal Service Designer, or Head of CX/Service Design roles, managing teams and larger strategic initiatives.

• Specialization: Deepen expertise in high-demand areas like AI Experience Design, Agentic AI, or specific industry domains (e.g., Healthcare, Finance).

• Strategic Consulting: Transition into broader strategic consulting roles, advising clients on digital transformation and operating model design.

• Cross-Functional Mobility: Opportunities to move into Product Management, Program Management, or specialized roles within AI or Digital Transformation units.

• Continuous Learning: Access to NTT DATA's global resources for continuous learning, certifications, and participation in industry forums.

📝 Enhancement Note: This analysis provides a detailed perspective on the career trajectory and impact of the role, framed within the context of operations and service design career paths.

🌐 Work Environment

Office Type: The role is based in Bangalore, India, and will operate under a hybrid work arrangement. This typically means a mix of in-office collaboration and remote work, balancing the need for face-to-face interaction with flexibility.

Office Location(s): The primary location is Bangalore, Karnataka, India. NTT DATA likely has multiple offices or a central campus in Bangalore, offering modern facilities designed for collaboration and innovation. Specific office addresses would need to be confirmed.

Workspace Context:

• Collaborative Hubs: Expect office spaces designed with collaboration zones, meeting rooms equipped with advanced AV technology, and hot-desking areas to support the hybrid model.

• Tools & Technology: Access to standard office productivity tools, robust internet connectivity, and potentially dedicated labs or spaces for prototyping and user testing. The role will heavily utilize digital collaboration tools like Miro and Figma.

• Team Interaction: Opportunities for informal and formal interactions with colleagues from various departments, fostering a dynamic and knowledge-sharing environment. Regular team meetings, project stand-ups, and cross-functional workshops will be common.

Work Schedule: The standard work schedule is likely Monday to Friday, approximately 9 AM to 6 PM IST (Indian Standard Time), with a 40-hour work week. While core hours will be expected for collaboration, flexibility in start/end times may be possible depending on project demands and team agreements.

📝 Enhancement Note: The hybrid nature of the role is inferred from the ai_work_arrangement field. Details about office design and team interaction are standard for large tech consulting firms in major hubs like Bangalore.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or HR representative will conduct an initial screening call to assess basic qualifications, interest, and cultural fit.

• Hiring Manager Interview: A conversation with the hiring manager to delve deeper into your experience, specific skills, and alignment with the role's strategic objectives. Expect questions about your approach to service design challenges.

• Technical/Portfolio Review: A crucial stage where you will present your portfolio. This will involve discussing 1-2 key case studies in detail, explaining your process, contributions, and the impact of your work. Be prepared for in-depth questions about your methodology, problem-solving, and experience with AI/automation.

• Team/Stakeholder Interviews: Interviews with potential peers or cross-functional stakeholders (e.g., UX Lead, Product Manager, AI Specialist) to assess collaboration style, technical acumen, and ability to work within a team.

• Final Round: Potentially a final interview with a senior leader to discuss strategic vision, leadership potential, and overall fit within NTT DATA's culture.

Portfolio Review Tips:

• Curate Strategically: Select 2-3 high-impact projects that best showcase your end-to-end service design capabilities, your strategic thinking, and your experience with AI and operational improvements.

• Tell a Story: Structure your case studies with a clear narrative: the challenge, your approach (research, ideation, design), your specific contributions, the solution, and the measurable results. Focus on the "why" behind your decisions.

• Highlight Operations Impact: Explicitly detail how your designs address operational pain points, improve efficiency, or enable new operational models. Use metrics to quantify improvements (e.g., reduced customer effort, faster resolution times, increased automation).

• Showcase AI/Emerging Tech: If applicable, clearly articulate your experience with AI, GenAI, or agentic experiences, explaining how you designed for these new paradigms.

• Prepare for Q&A: Anticipate detailed questions about your design choices, trade-offs made, challenges faced, and how you collaborated with different teams.

Challenge Preparation:

• Design Scenario: You may be given a hypothetical service design challenge to analyze and present your approach, or a specific problem related to AI integration or operational efficiency.

• Process Articulation: Be ready to articulate your service design process clearly and concisely, explaining how you adapt it to different project contexts.

• Strategic Thinking: Prepare to discuss how service design aligns with business strategy and contributes to organizational goals.

📝 Enhancement Note: This section provides detailed guidance on the interview process and portfolio presentation, tailored for a senior Service Design role with an operations and AI focus.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma, FigJam (for collaborative ideation and design), and potentially other industry-standard prototyping tools.

• Collaboration & Whiteboarding: Miro (essential for virtual whiteboarding, journey mapping, service blueprints, and workshop facilitation).

• Presentation Software: PowerPoint (for creating executive-level presentations and roadmaps).

• AI Prototyping Tools: Familiarity with emerging tools for prototyping AI-driven experiences or agentic interactions.

Analytics & Reporting:

• While not a primary focus for this role, familiarity with analytics platforms (e.g., Google Analytics, Adobe Analytics) and BI tools (e.g., Tableau, Power BI) can be beneficial for understanding user behavior and measuring experience metrics.

• Experience with defining and tracking KPIs and XLAs is crucial. CRM & Automation:

• Understanding of how service design impacts CRM systems and automation workflows is important. Familiarity with platforms like Salesforce, ServiceNow, or similar enterprise systems may be advantageous, particularly in understanding operational dependencies.

• Knowledge of workflow automation principles and how to design services that integrate with or leverage automation is key.

📝 Enhancement Note: The job description explicitly mentions Figma, FigJam, Miro, and PowerPoint. This section expands on the likely tools and technology stack relevant to the role, including adjacent areas that benefit from a service design perspective.

👥 Team Culture & Values

Operations Values:

• Human-Centricity: A core value focused on understanding and designing for the needs of both customers and employees, ensuring empathy and usability are at the forefront of every service.

• Data-Driven Decision Making: Emphasizing the use of data and analytics to inform design choices, measure impact, and drive continuous improvement in service delivery and operational efficiency.

• Innovation & Future-Forward Thinking: A commitment to exploring and integrating emerging technologies like AI and GenAI to create next-generation services and proactive solutions.

• Collaboration & Partnership: Fostering a culture of strong teamwork, open communication, and cross-functional collaboration to achieve shared objectives and deliver integrated solutions.

• Efficiency & Optimization: A drive to simplify processes, reduce effort, and optimize workflows to enhance operational effectiveness and user satisfaction.

Collaboration Style:

• Cross-Functional Integration: The role requires seamless integration with diverse teams, acting as a bridge between business needs, user desires, technological capabilities, and operational realities.

• Feedback-Driven Process: An environment that encourages constructive feedback, iterative design, and continuous learning from both successes and failures.

• Knowledge Sharing: A culture that promotes sharing insights, best practices, and learnings across teams and projects to elevate collective expertise in service design and operations.

📝 Enhancement Note: These values and collaboration styles are inferred based on the role's responsibilities, the company's industry, and the emphasis on modern service design practices including AI and operational efficiency.

⚡ Challenges & Growth Opportunities

Challenges:

• Complexity of Enterprise Systems: Navigating and designing across complex, often legacy, enterprise systems and diverse technology landscapes within large organizations.

• Balancing Stakeholder Needs: Effectively managing competing priorities and expectations from various stakeholders across business units, IT, operations, and executive leadership.

• Integrating AI Responsibly: Designing for new AI paradigms (GenAI, Agentic AI) requires careful consideration of ethical implications, data privacy, user trust, and operational readiness.

• Measuring Intangible Value: Quantifying the impact of service design on subjective experiences like satisfaction and effort, and demonstrating clear ROI against operational improvements.

• Driving Change Management: Implementing new service designs often requires significant organizational change, necessitating strong change management and adoption strategies.

Learning & Development Opportunities:

• AI & Emerging Tech Expertise: Opportunities to become a leader in designing for AI, GenAI, and agentic systems, a rapidly growing and high-demand field.

• Industry Specialization: Deep dive into specific industries like Healthcare or Financial Services, gaining domain expertise and understanding unique operational challenges.

• Leadership & Mentorship: Develop leadership skills by mentoring junior designers, leading project teams, and potentially moving into management roles.

• Strategic Consulting Skills: Enhance strategic advisory capabilities, learning to influence C-suite decisions and shape enterprise-wide transformation agendas.

• Certifications & Conferences: Access to funding and time for relevant certifications, industry conferences, and workshops to stay at the forefront of Service Design and Operations best practices.

📝 Enhancement Note: This section outlines potential challenges and growth areas specifically relevant to a senior Service Design role operating within a large enterprise context, focusing on AI and operational transformation.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex enterprise service you redesigned. What was the business challenge, your approach, and the quantifiable impact on operations and user experience?" (Focus on your process, decision-making, and metrics.)

• "How do you approach integrating Generative AI or AI Agents into existing service offerings? What are the key considerations for user experience and operational feasibility?" (Showcase your understanding of AI ethics, capabilities, and limitations.)

• "Walk me through a time you had to align conflicting stakeholder priorities on a service design project. What strategies did you employ?" (Highlight your stakeholder management and negotiation skills.) Company & Culture Questions:

• "What interests you most about NTT DATA and this specific role within our service design and operations transformation efforts?" (Research NTT DATA's recent initiatives in AI, digital transformation, and their client success stories.)

• "How do you foster a collaborative environment when working with diverse teams like Engineering, Data Science, and Business Operations?" (Provide examples of successful cross-functional collaboration.)

• "How do you measure the success of your service design initiatives beyond traditional UX metrics, particularly in relation to operational efficiency and business outcomes?" (Prepare to discuss KPIs, XLAs, and ROI.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly define the "Problem," "Your Role," "Process," "Solution," and "Results." Use visuals effectively but focus on explaining your thought process and impact.

• Quantify Everything Possible: For the "Results" section, present metrics related to customer effort, satisfaction, operational efficiency, cost savings, adoption rates, or AI usage. If exact numbers are confidential, use ranges or percentage improvements.

• Demonstrate Systems Thinking: Be ready to explain how your design fits into the broader ecosystem and impacts various operational touchpoints. Use service blueprints to illustrate this.

• Articulate AI/Automation Integration: If your project involved AI or automation, clearly explain the user-facing benefits and the operational changes required.

• Engage Your Audience: Make it interactive. Ask clarifying questions, encourage discussion, and be prepared to pivot based on interviewer interest.

📝 Enhancement Note: These interview questions and preparation tips are tailored to the seniority, focus on AI/operations, and consulting nature of the role, providing actionable advice for candidates.

📌 Application Steps

To apply for this Senior Service Design Expert position:

• Submit your application through the official NTT DATA careers portal via the provided link.

• Portfolio Customization: Tailor your resume and cover letter to highlight your most relevant experience in enterprise service design, AI experience design, and operational transformation. Select 2-3 portfolio case studies that best demonstrate your expertise in these areas, ensuring they showcase your process, impact, and collaboration skills.

• Resume Optimization: Ensure your resume clearly articulates your 5+ years of experience, using keywords from the job description such as "Service Design," "Journey Mapping," "Service Blueprinting," "Systems Thinking," "AI Experience Design," "Stakeholder Management," and "Operational Efficiency." Quantify achievements wherever possible.

• Interview Preparation: Practice articulating your case studies, focusing on your strategic thinking, problem-solving approach, and the measurable business and operational outcomes of your work. Prepare to discuss your experience with AI and emerging technologies.

• Company Research: Thoroughly research NTT DATA's services, recent projects, and their strategic focus on digital transformation and AI. Understand their client base and industry presence to better articulate your fit and interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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