Web & Graphic Designer Saas B2B

📍 Job Overview

Job Title: Web & Graphic Designer (SaaS B2B)

Company: Finsolutia

Location: Lisboa, Portugal

Job Type: Full-time

Category: Marketing & Design Operations

Date Posted: 2026-02-04

Experience Level: Mid-level (2-3 years)

Remote Status: Hybrid

🚀 Role Summary

• This role is a hybrid Web & Graphic Designer position focused on execution within a B2B SaaS environment, supporting product, marketing, sales, and growth initiatives.

• You will be responsible for designing and maintaining visual assets across digital and offline channels, ensuring brand consistency and compliance within a regulated industry.

• The position requires a hands-on, versatile, and resourceful individual comfortable working in a fast-paced, startup-like environment with evolving priorities.

• You will collaborate cross-functionally with Marketing, Product, Sales, and IT to translate briefs into high-quality web pages, UI-ready layouts, and campaign assets that drive clarity, conversion, and storytelling.

📝 Enhancement Note: The original job description lacks a specific "Category" for operations roles. Based on the responsibilities involving marketing collateral, web design for product/marketing, and brand consistency within a SaaS B2B context, "Marketing & Design Operations" is the most appropriate categorization, bridging creative execution with operational delivery.

📈 Primary Responsibilities

• Design and maintain product landing pages and client website templates using website builders or CMS platforms, ensuring scalability, readability, and accessibility across breakpoints.

• Create reusable web sections and layouts with strong visual hierarchy and user-centric design principles.

• Produce web-ready assets, including banners, UI elements, and visuals, optimized for conversion and clarity goals aligned with B2B SaaS best practices.

• Develop polished, on-brand graphic assets across various channels (social media, email, one-pagers, presentations) by maintaining and adapting existing templates for consistent and efficient output.

• Design creative assets for performance and lifecycle marketing campaigns, including paid ads, social media content, email newsletters, product launches, and partner materials.

• Create compelling sales and investor collateral, such as one-pagers, presentations, and case studies, focusing on clear messaging and strong visual structure.

• Design and produce materials for corporate events, including stands, visual supports, flyers, and catalogues, ensuring visual consistency and effective storytelling.

📝 Enhancement Note: The original description lists responsibilities under broad headings. These have been expanded into more specific, action-oriented bullet points that better articulate the scope of work and integrate keywords relevant to a design operations role within a B2B SaaS context.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Web Design, Visual Communications, or a related field is typically expected for mid-level roles. A strong portfolio can often substitute for formal education.

Experience: 2–3 years of professional experience in graphic, web, and/or digital design, with a preference for candidates with experience in a B2B SaaS or technology environment.

Required Skills:

• Solid proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) for creating high-quality visual assets.

• Hands-on experience with website builders/CMS platforms (e.g., Webflow, WordPress) or basic HTML/CSS to implement and refine web designs.

• Strong understanding of brand consistency principles and the ability to maintain and evolve visual identity across diverse channels.

• Excellent attention to detail in all design outputs, ensuring accuracy and polish.

• Proven ability to work effectively in a fast-paced, adaptable environment, managing multiple tasks and evolving priorities calmly and efficiently.

• Strong collaboration skills and the ability to communicate design concepts and feedback clearly.

Preferred Skills:

• Experience with motion design tools such as After Effects for creating simple animations and dynamic visual content.

• Familiarity with no-code tools beyond standard CMS platforms, enabling rapid prototyping and deployment.

• Experience utilizing AI-assisted design tools to enhance workflow efficiency and creative output.

• Strong presentation and storytelling skills, particularly in developing compelling decks for sales, investor, or internal communications.

• A keen interest in SaaS business models, product communication strategies, and digital growth marketing.

📝 Enhancement Note: The original "What we expect from you" section has been restructured into distinct "Required" and "Preferred" skills. This provides clarity for applicants and highlights areas where candidates can differentiate themselves, integrating keywords like "B2B SaaS," "HTML/CSS," "CMS," and "Adobe Creative Suite."

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a range of design work, including web design, graphic design, and campaign assets, with a specific emphasis on B2B SaaS applications.

• Examples demonstrating successful application of brand guidelines and maintaining visual consistency across projects.

• Case studies or project descriptions that highlight your design process, problem-solving approach, and the impact of your work on clarity, conversion, or storytelling.

Process Documentation:

• Ability to document design processes, including workflow for asset creation, design handoffs to development, and feedback integration.

• Experience in adapting and refining existing design templates for efficient content production.

• Understanding of how design contributes to marketing campaign execution and sales enablement.

• Familiarity with project management tools and methodologies for tracking design tasks and deliverables.

📝 Enhancement Note: The original job description requests a CV and portfolio. This section elaborates on what constitutes a strong portfolio for this role, emphasizing process, impact, and B2B SaaS relevance, which are critical for design operations functions.

💵 Compensation & Benefits

Salary Range: Based on available data for similar mid-level Web & Graphic Designer roles in Lisbon, Portugal, with 2-3 years of experience in a hybrid B2B SaaS environment, the estimated annual salary range is €25,000 - €35,000. This estimation considers the cost of living in Lisbon and industry benchmarks for design professionals with specialized SaaS experience.

Benefits:

• Health Insurance: Comprehensive health coverage provided.

• Learning and Development Support: Opportunities and resources for professional growth and skill enhancement.

• Office Perks: Includes breakfast, fruit, coffee, and tea, contributing to a comfortable work environment.

• Hybrid Work Model: Flexibility to balance on-site and remote work.

• Team Events: Opportunities for team building and social interaction.

• Partnerships: Access to potential partner benefits.

• Birthday Off: An additional day of paid leave on your birthday.

Working Hours: Approximately 40 hours per week, with a hybrid work model offering flexibility.

📝 Enhancement Note: The original description lists benefits but not salary. A salary range has been estimated based on regional data and role specifics. The "OTHER" employment type has been clarified to "Full-time" and "Open-ended" based on common industry practices for such roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Technology (FinTech) / Software as a Service (SaaS) - specifically for mortgage brokers and credit intermediaries.

Company Size: The company size is not explicitly stated, but the mention of "expanding our SaaS platform" and a "startup-like environment" suggests a growing, dynamic organization, likely between 50-250 employees.

Founded: The founding date is not provided, but the context implies a company that has established its core SaaS product (Habic) and is now focused on scaling and evolving.

Team Structure:

• The designer will be part of the Habic SaaS platform team, working cross-functionally with Marketing, Product, Sales, and IT departments.

• This implies a collaborative structure where the designer supports various business functions, requiring strong communication and integration skills.

Methodology:

• Data-Driven Design: Emphasis on clarity, conversion, and storytelling suggests a data-informed approach to design decisions, particularly for marketing and product assets.

• Agile Development Support: The "fast-paced, startup-like environment" and "evolving priorities" indicate a need for adaptability and quick iteration, aligning with agile methodologies.

• Brand Governance: Maintaining a consistent visual identity in a "regulated environment" points to a structured approach to brand management and compliance.

Company Website: Finsolutia.com (derived from domain_derived)

📝 Enhancement Note: Company information was sparse. Inferences about company size, culture, and methodology have been made based on keywords like "SaaS platform," "startup-like environment," "regulated environment," and the focus on conversion and storytelling.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level execution-focused designer, often referred to as a "Designer," "Graphic Designer," or "Web Designer." It requires a solid foundation of 2-3 years of experience and the ability to work independently on defined tasks while collaborating effectively with cross-functional teams. The role is instrumental in operationalizing marketing and product strategies through visual execution.

Reporting Structure: The designer will likely report to a manager within Marketing, Product, or a dedicated Design Lead. They will collaborate closely with members of Marketing, Product Management, Sales, and IT teams, integrating into the operational workflows of each.

Operations Impact: The designer's work directly impacts Finsolutia's ability to:

• Acquire and Convert Customers: Through effective landing pages, marketing materials, and campaign assets that resonate with B2B clients.

• Enhance Product Perception: By maintaining a high-quality, consistent visual identity across the product and its related communications.

• Support Sales Enablement: Providing sales teams with professional and impactful collateral for client presentations and proposals.

• Maintain Brand Integrity: Ensuring all visual communications adhere to brand standards and regulatory requirements in the FinTech space.

Growth Opportunities:

• Specialization: Potential to deepen expertise in specific areas like UI/UX design for SaaS products, performance marketing creative, or motion graphics.

• Leadership: As the company grows, opportunities may arise to lead design projects, mentor junior designers, or influence design strategy.

• Cross-Functional Expertise: Developing a strong understanding of marketing operations, product development cycles, and sales enablement processes.

• Skill Expansion: Learning new design tools, technologies (like AI-assisted design), and methodologies to stay current in the rapidly evolving design field.

📝 Enhancement Note: This section translates the designer role into an "Operations" context, highlighting its impact on business functions and outlining potential career trajectories within a growing SaaS company.

🌐 Work Environment

Office Type: The role is described as hybrid, suggesting a mix of working from the company's office in Lisbon and working remotely. The office environment is likely collaborative and designed to support cross-functional interaction.

Office Location(s): The primary office location is Lisboa, Portugal, with a specific postal code (1600-042) indicating a particular area within the city.

Workspace Context:

• Collaborative Hub: The office likely serves as a central point for team meetings, brainstorming sessions, and in-person collaboration with colleagues from Marketing, Product, Sales, and IT.

• Technology Access: Employees will have access to necessary design software, hardware, and potentially shared digital platforms for asset management and project collaboration.

• Team Interaction: The hybrid model allows for regular in-person interaction with team members, fostering a sense of community and facilitating spontaneous problem-solving and idea exchange.

Work Schedule: The standard working hours are approximately 40 hours per week, with the flexibility afforded by the hybrid work model. This structure allows designers to manage their time effectively while ensuring availability for key meetings and project deadlines.

📝 Enhancement Note: The "Hybrid" work arrangement and Lisbon location are elaborated upon to describe the practical implications for a designer's daily work environment and collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess experience, skills, and alignment with the role requirements.

• Portfolio Presentation: Candidates will likely be asked to present their portfolio, discussing selected projects, their design process, and how they addressed specific challenges (e.g., improving clarity, conversion, storytelling).

• Skills Assessment/Challenge: A practical design exercise or challenge may be given to evaluate design skills, problem-solving abilities, and efficiency under timed conditions, potentially involving a brief for a marketing asset or web element.

• Cross-functional Interviews: Meetings with key stakeholders from Marketing, Product, or Sales to assess collaboration style, communication skills, and understanding of B2B SaaS needs.

• Cultural Fit Interview: Discussion to gauge alignment with Finsolutia's fast-paced, resourceful, and collaborative company culture.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent the skills required for this role (B2B SaaS, web design, graphic design, campaign assets).

• Highlight Process & Impact: For each project, clearly explain the brief, your role, your design process, the tools used, and the measurable outcomes or impact (e.g., increased conversion rates, improved user engagement, enhanced brand perception).

• Showcase Versatility: Include examples that demonstrate your ability to work across different mediums and formats (web, social, print, presentations).

• Address B2B SaaS Context: If possible, include projects that specifically relate to technology, SaaS, or a B2B audience, explaining how you tailored your design to that market.

• Prepare for Technical Questions: Be ready to discuss your proficiency with specific tools (Adobe Suite, CMS, HTML/CSS) and your approach to design systems or brand consistency.

Challenge Preparation:

• Understand the Brief: Carefully read and analyze any design challenge brief, identifying key objectives, target audience, and constraints.

• Focus on Core Skills: Apply your proficiency in Adobe Creative Suite and your understanding of design principles to create a relevant and impactful solution.

• Time Management: Allocate your time effectively across concept development, design execution, and refinement.

• Presentation Readiness: Be prepared to articulate your design choices, rationale, and potential next steps for the proposed solution.

📝 Enhancement Note: The original "How to Apply" section is expanded into a detailed interview and portfolio review process, offering tactical advice tailored to a design role within a B2B SaaS context, emphasizing portfolio impact and presentation.

🛠 Tools & Technology Stack

Primary Design Software:

• Adobe Creative Suite: Essential proficiency in Illustrator, Photoshop, and InDesign for creating a wide range of visual assets.

• Figma/Sketch (Implied): While not explicitly mentioned, modern design roles often involve UI/UX design tools for wireframing, prototyping, and UI element creation. This is a likely area for growth or existing familiarity.

Web & Content Management:

• Website Builders/CMS Platforms: Experience with platforms like Webflow, WordPress, or similar tools for designing and implementing web pages and templates.

• Basic HTML/CSS: Familiarity with fundamental web technologies to understand implementation constraints and collaborate effectively with developers.

Productivity & Collaboration:

• Project Management Tools: Familiarity with tools like Asana, Trello, Jira, or Monday.com for managing design tasks, timelines, and deliverables.

• Communication Platforms: Proficiency in tools like Slack, Microsoft Teams, or similar for cross-functional communication and collaboration.

Emerging Technologies (Bonus):

• AI-Assisted Design Tools: Experience with tools that leverage AI to expedite design workflows, such as image generation or layout assistance tools.

• Motion Design Software: Experience with Adobe After Effects for creating animations and dynamic visual content.

📝 Enhancement Note: The original job description lists required software skills. This section categorizes these tools and adds implied or commonly associated tools for a modern design role in a SaaS environment, enhancing clarity for applicants.

👥 Team Culture & Values

Operations Values:

• Resourcefulness & Pragmatism: A core value, encouraging creative problem-solving with practical, efficient solutions. The team values individuals who can "make things happen" with available resources.

• Collaboration & Openness: A strong emphasis on working together across departments, being open to feedback, and communicating effectively to achieve shared goals.

• Ownership & Accountability: Taking responsibility for tasks from brief to delivery, demonstrating a commitment to quality and project success.

• Adaptability & Agility: Thriving in a fast-paced, evolving environment where priorities can shift, requiring flexibility and a proactive approach.

• Quality & Brand Consistency: A commitment to delivering high-quality, on-brand assets that reflect professionalism and attention to detail, even under pressure.

Collaboration Style:

• Cross-Functional Integration: The designer is expected to be a key collaborator with Marketing, Product, Sales, and IT, understanding their needs and translating them into effective visual solutions.

• Feedback-Driven Iteration: An open culture for receiving and giving constructive feedback is crucial for refining designs and ensuring alignment with project objectives.

• Agile Workflow Support: The team likely operates with agile principles, requiring quick turnarounds, iterative design processes, and close communication with development and marketing teams.

📝 Enhancement Note: The company culture section in the original description is brief. This section extrapolates likely cultural values and collaboration styles based on keywords like "resourceful," "fast-paced," "startup-like," and the cross-functional nature of the role.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: In a fast-paced environment, consistently delivering high-quality, on-brand design assets under tight deadlines will be a primary challenge.

• Managing Evolving Priorities: Adapting quickly to changing project requirements and shifting priorities from various departments requires strong organizational skills and flexibility.

• Cross-Functional Communication: Effectively translating diverse needs from Marketing, Product, and Sales into cohesive visual solutions requires excellent communication and stakeholder management.

• Maintaining Brand Consistency in a Regulated Environment: Ensuring all visual output adheres to brand guidelines and industry regulations in FinTech demands meticulous attention to detail and compliance awareness.

Learning & Development Opportunities:

• SaaS Design Specialization: Deepen expertise in UI/UX for SaaS products, conversion-focused web design, and B2B marketing creative.

• Tool Proficiency: Master new design software, AI design tools, and potentially front-end development basics (HTML/CSS).

• Cross-Departmental Understanding: Gain insights into marketing operations, product development lifecycles, and sales enablement strategies.

• Portfolio Enhancement: Develop a portfolio with impactful case studies that demonstrate strategic thinking and measurable results.

• Industry Trends: Stay updated on the latest design trends, MarTech tools, and best practices in the B2B SaaS and FinTech sectors.

📝 Enhancement Note: This section outlines potential challenges and growth pathways, framing them within the context of a design role in a growing SaaS company, providing forward-looking insights for candidates.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance tight deadlines with maintaining design quality. How did you approach it?" (Assesses time management, prioritization, and quality control.)

• "Walk us through a project where you had to adapt an existing brand or template for a new campaign or channel. What was your process?" (Evaluates adaptability, brand adherence, and execution skills.)

• "How do you approach designing for conversion on a landing page or marketing asset?" (Tests understanding of B2B SaaS marketing goals and user-centric design.)

• "Tell us about a time you received challenging feedback on a design. How did you handle it?" (Gauges collaboration, receptiveness to feedback, and problem-solving.)

Company & Culture Questions:

• "What interests you about Finsolutia and our Habic platform specifically?" (Tests research and genuine interest.)

• "Based on your understanding, how would you ensure brand consistency across our web and marketing materials in a regulated industry?" (Evaluates understanding of the company's context and brand governance.)

Portfolio Presentation Strategy:

• Storytelling: Frame each project as a narrative: the challenge, your solution (design process), and the outcome (impact).

• Focus on Impact: Quantify results where possible (e.g., "Increased click-through rate by X%," "Streamlined asset creation time by Y hours"). If quantitative data isn't available, articulate qualitative improvements (e.g., "Improved clarity of messaging," "Enhanced user engagement").

• Highlight B2B SaaS Relevance: Emphasize projects that align with the company's sector and target audience.

• Showcase Versatility: Demonstrate your ability to work across different mediums and formats.

• Technical Depth: Be prepared to discuss your technical skills (Adobe Suite, CMS, HTML/CSS) and your approach to design execution and handoff.

📝 Enhancement Note: This section provides practical interview preparation advice, including example questions and portfolio presentation strategies, tailored to a designer role within Finsolutia's specific B2B SaaS context.

📌 Application Steps

To apply for this Web & Graphic Designer position:

• Submit your CV and portfolio through the Finsolutia careers portal (link provided: finsolutia.bamboohr.com/careers/564).

• Portfolio Customization: Ensure your portfolio prominently features relevant work, such as B2B SaaS projects, landing page designs, and marketing campaign assets. Highlight examples that demonstrate clarity, conversion improvement, or effective storytelling.

• Resume Optimization: Tailor your resume to highlight your 2-3 years of experience in graphic and web design, specifically mentioning experience with Adobe Creative Suite, website builders/CMS, and any B2B SaaS or tech industry exposure. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, rationale, and the impact of your work for potential interview questions. Prepare to present your portfolio and discuss specific projects in detail.

• Company Research: Familiarize yourself with Finsolutia, its Habic SaaS platform, and the mortgage broker/credit intermediary industry. Understand their brand, target audience, and the importance of design in a regulated FinTech environment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with Finsolutia before making application decisions.

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