Visual / UI Designer (Digital Content Production)

📍 Job Overview

Job Title: Visual / UI Designer (Digital Content Production)

Company: Dura Digital

Location: Remote, Latin America (Uruguay, Argentina, Brazil, or other locations with strong UK time-zone overlap)

Job Type: Contractor / FTE

Category: Visual Design / Digital Content Production

Date Posted: 2026-11-04T00:00:00

Experience Level: 5-10 Years

Remote Status: Remote Solely

🚀 Role Summary

• This role focuses on transforming brand assets and key art into high-impact digital content for a leading global video game publisher, operating within a fast-paced live game marketing environment.

• The Visual/UI Designer will be responsible for producing a high volume of polished, on-brand digital assets across web, email, and in-game placements, ensuring a cohesive player experience.

• A key aspect of this position involves working within and contributing to an established Figma design system, extending components and templates while adhering to franchise brand guidelines.

• The role requires strong collaboration with UX designers, creative directors, and marketing teams, with a significant emphasis on delivering work that aligns with UK business hours and client needs.

📝 Enhancement Note: The job description indicates two levels of hiring: Visual Designer (production and execution focused) and Senior Visual Designer (concept development through execution). The salary and specific responsibilities will likely vary between these levels, with the Senior role requiring more strategic input and creative leadership.

📈 Primary Responsibilities

• Translate franchise key art, layouts, and brand guidelines into engaging web hero assets, including interactive elements and motion graphics that enhance user engagement.

• Adapt creative assets across various owned channels, including email campaigns, in-game placements, and web pages, to ensure a consistent and compelling player journey from discovery to conversion.

• Select and integrate in-game characters, environments, and pivotal moments to create compelling hero banners and storytelling modules that resonate with the target audience.

• Produce a high volume of polished, on-brand digital assets under tight deadlines, maintaining exceptional quality standards while adapting to shifting priorities and project requirements.

• Work within and contribute to the client’s Figma design system, extending existing components and templates while strictly adhering to the unique brand identity of each franchise.

• Apply fundamental UI design principles, including typography, layout, color theory, visual hierarchy, and accessibility standards (WCAG), to all created assets.

• Collaborate closely with UX designers to ensure visual designs are not only aesthetically pleasing but also highly usable and consistent across all designated channels and devices.

• Maintain a well-organized and thoroughly documented library of all web assets within Figma, ensuring ease of access and reusability for the entire team.

• (Senior Level) Lead the creative conceptualization process from initial brief to final execution for marketing campaigns, product launches, and live-service updates.

• (Senior Level) Present creative concepts and strategic rationale to creative directors and marketing stakeholders, demonstrating agility in iterating based on feedback.

• (Senior Level) Elevate brand guidelines into innovative and engaging digital executions that go beyond simple reproduction, setting new creative benchmarks.

• Utilize AI tools, such as Claude, to enhance creative exploration, streamline versioning, and accelerate production workflows where applicable.

📝 Enhancement Note: The responsibilities highlight a dual focus on high-volume production and adherence to design systems, requiring both efficiency and meticulous attention to brand consistency. For the Senior level, the emphasis shifts towards strategic creative leadership and conceptual innovation.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong academic foundation in Graphic Design, Visual Arts, Digital Media, or a related field is typically expected for roles requiring this level of design expertise.

Experience:

• Visual Designer: Minimum of 3 years of professional experience in visual, UI, or digital design.

• Senior Visual Designer: Minimum of 5 years of professional experience in visual, UI, or digital design.

• Experience within the gaming, entertainment, sports, or consumer brands sectors is highly desirable. Required Skills:

• A robust portfolio showcasing high-quality digital design work, including examples of web hero assets, landing pages, email designs, banner ads, or in-product placements.

• Advanced proficiency in Figma, with a proven ability to work within and contribute to complex design systems.

• Strong command of the Adobe Creative Cloud suite, with a particular emphasis on Photoshop.

• Solid understanding of usability principles and accessibility standards, including WCAG guidelines.

• Demonstrated ability to thrive in a fast-paced, dynamic environment with frequently shifting priorities and tight turnaround times.

• Advanced written and spoken English proficiency (C1 level or higher), with the confidence and skill to present work effectively to senior stakeholders.

• Genuine interest in, or existing experience with, leveraging AI tools like Claude within creative workflows to enhance productivity and exploration. Preferred Skills:

• Experience with After Effects or other motion design software, demonstrating an ability to create engaging animated assets.

• A demonstrable passion for video games, indicating an understanding of the gaming culture and player expectations.

• Familiarity with translating complex brand guidelines into fresh, innovative digital executions.

📝 Enhancement Note: The requirement for a strong portfolio is paramount. Candidates should curate examples that specifically demonstrate their ability to execute within brand guidelines, work with design systems, and produce high-impact digital assets for web and email channels, particularly for entertainment or gaming clients.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of digital design projects that clearly demonstrate proficiency in web hero assets, landing pages, email campaigns, and banner advertisements.

• Examples showcasing the ability to translate franchise key art and brand guidelines into compelling digital experiences.

• Demonstrations of working within and contributing to Figma design systems, including component creation and template extension.

• Evidence of applying UI fundamentals (typography, layout, color, hierarchy) and accessibility standards (WCAG) in practical application.

• Projects that highlight experience with high-volume asset production under tight deadlines, showcasing efficiency and quality.

• (For Senior candidates) Concepts and executions that illustrate creative leadership and the ability to elevate brand guidelines beyond simple reproduction. Process Documentation:

• Candidates are expected to articulate their design process clearly, from brief interpretation and concept development to final asset delivery and handoff.

• The ability to explain how they manage workflows, prioritize tasks, and collaborate within a remote, cross-functional team structure is crucial.

• Demonstrations of how they have utilized design systems to ensure consistency and efficiency in their work.

• Understanding and application of feedback loops and iteration processes within a client-facing environment.

📝 Enhancement Note: The portfolio should not only showcase visual output but also the candidate's process, problem-solving approach, and ability to adhere to established systems and brand constraints. For senior candidates, strategic thinking and concept development processes should be evident.

💵 Compensation & Benefits

Salary Range:

• Given the remote nature, the specific location within Latin America, and the experience levels (3+ years for Visual Designer, 5+ years for Senior Visual Designer), a competitive salary range would typically fall between USD $35,000 - $65,000 annually.

• This range is an estimate based on industry benchmarks for specialized digital design roles in Latin America, considering the client's global nature and the embedded, high-impact work. The Senior Visual Designer role would command the higher end of this spectrum. Benefits:

• Competitive compensation package reflective of experience and role level.

• Opportunity to work on globally recognized and high-profile game franchises.

• Embedded within a world-class creative team, gaining direct experience with leading game publishers.

• Support and professional development from Dura Digital’s Human-Centered Design Studio.

• Growth opportunities in specialized areas such as design systems, motion graphics, and AI-enabled creative production.

• Involvement in a remote-first, collaborative international culture.

• Supportive leadership and significant opportunities for career advancement and impact. Working Hours:

• Early-start working hours with substantial overlap with the UK business day are required.

• Partial overlap with Eastern and Pacific time zones is also necessary for collaboration.

• This role is designed for individuals who can manage their time effectively to meet these overlapping schedule demands.

📝 Enhancement Note: The salary range is an estimation based on market research for similar roles in the specified regions and the nature of contract/embedded positions. Actual compensation will be determined by Dura Digital based on the candidate's experience, specific qualifications, and the final role level assigned.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology Services / Digital Transformation, with a strong focus on AI, Engineering, Human-Centered Design, Data, and Product Delivery. The specific engagement is within the gaming and entertainment sector.

Company Size: Dura Digital is a global technology services company, likely medium to large in scale, with global delivery studios and services across multiple regions. The embedded nature of this role means the designer will also integrate into the culture of a leading global video game publisher.

Founded: Dura Digital was founded to ignite AI-enabled transformation, suggesting a modern, forward-thinking company culture focused on innovation and cutting-edge technology.

Team Structure:

• The role is within Dura Digital's Human-Centered Design Studio, specifically embedded with the content and production team of a major video game publisher.

• This means the designer will report through Dura Digital's management structure but work day-to-day as part of the client's creative and marketing teams.

• Collaboration will be cross-functional, involving game studio creative directors, marketing leads, UX designers, and project coordinators, across different time zones. Methodology:

• Emphasis on AI-enabled transformation and human-centered design principles.

• Agile and fast-paced workflows, adapting to live game marketing demands and tight turnarounds.

• Data-driven insights and creative execution to achieve meaningful business outcomes for clients.

• Structured processes for content production, design system management, and cross-timezone collaboration.

Company Website: https://duradigital.com

📝 Enhancement Note: Dura Digital positions itself as a leader in AI-enabled transformation and human-centered design. This suggests a culture that values innovation, collaboration, and client success. The embedded role requires adaptability to the client's specific culture, which is likely fast-paced and focused on delivering high-quality creative assets for globally recognized entertainment products.

📈 Career & Growth Analysis

Operations Career Level: This role spans two levels: Visual Designer (production and execution) and Senior Visual Designer (concept development through execution).

• Visual Designer: This level focuses on translating existing creative direction into polished digital assets, working within established frameworks and brand guidelines. It's an execution-focused role ideal for designers looking to hone their production skills in a high-volume, fast-paced environment.

• Senior Visual Designer: This level involves leading creative concepts, presenting strategic ideas, and elevating brand guidelines. It offers opportunities for mentorship, creative leadership, and significant impact on campaign creative direction.

Reporting Structure:

• The designer will likely report to a Creative Lead or Design Manager within Dura Digital's Human-Centered Design Studio.

• Operationally, they will work closely with a Project Coordinator for briefs and asset tracking, and report to the client's creative directors and marketing leads for project guidance and feedback. Operations Impact:

• The work directly impacts the player experience, brand perception, and marketing effectiveness for major video game titles.

• High-quality visual content drives engagement, conversion, and ultimately, revenue for the game publisher.

• The designer's ability to maintain brand consistency and deliver compelling visuals contributes significantly to the success of global marketing campaigns and live-service updates. Growth Opportunities:

• Skill Specialization: Deepen expertise in design systems, motion graphics (After Effects), AI-assisted creative production, and advanced Figma usage.

• Creative Leadership: For Senior Visual Designers, opportunities to lead creative concepts, mentor junior designers, and influence campaign strategy.

• Industry Exposure: Gain invaluable experience working with globally recognized video game franchises and understanding the nuances of live game marketing.

• Career Progression: Potential to move into more senior design roles, creative direction, or specialized areas within Dura Digital's broader service offerings.

• Client Relationship Building: Develop strong professional relationships with major players in the gaming industry.

📝 Enhancement Note: The embedded nature of this role within a client's team offers a unique growth path. Candidates can gain exposure to client-side operations and strategic decision-making, which can be a significant differentiator for future career advancement in either agency/service or in-house creative roles.

🌐 Work Environment

Office Type: Primarily a remote role, requiring self-discipline and effective home office setup. The "embedded" nature means the designer will function as an extension of the client's creative team, albeit remotely.

Office Location(s): The role is remote within Latin America (specifically mentioning Uruguay, Argentina, Brazil, or other locations with strong UK time-zone overlap). This distributed team structure is supported by Dura Digital.

Workspace Context:

• Collaborative Environment: Despite being remote, the role emphasizes close collaboration with a global team, requiring strong communication and digital collaboration tools.

• Tools & Technology: Access to industry-standard design software (Figma, Adobe Creative Cloud) and AI tools is provided or expected. Dura Digital likely supports the necessary technology stack for remote work.

• Operations Team Interaction: Regular interaction with project coordinators, creative leads, and marketing stakeholders from both Dura Digital and the client company. This fosters a dynamic and responsive working atmosphere.

Work Schedule:

• Requires early-start working hours with substantial overlap with the UK business day.

• Partial overlap with Eastern and Pacific time zones is also necessary.

• This schedule demands flexibility and strong time management to ensure seamless handoffs and communication across different global workdays.

📝 Enhancement Note: The remote-first nature, combined with specific overlapping work hours, requires candidates to be highly autonomous and adept at asynchronous communication, while also being available for real-time collaboration during critical periods.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of the application, resume, and portfolio to assess experience, skills, and alignment with role requirements.

• Technical Interview/Portfolio Review: A detailed discussion about the candidate's portfolio, focusing on specific projects, design process, problem-solving approaches, and technical proficiency (Figma, Adobe CC, design systems). This may involve a live screen-sharing session.

• Creative Challenge (Potentially): A design exercise, possibly a small task simulating a real-world scenario (e.g., adapting a key art element for a web banner), to assess practical skills and speed.

• Stakeholder Interview: Meeting with creative directors or marketing leads from the client company to assess cultural fit, communication skills, and strategic thinking.

• Final Interview: Discussion with Dura Digital leadership to finalize terms and confirm fit within the company's structure.

Portfolio Review Tips:

• Curate Strategically: Showcase 3-5 of your strongest, most relevant projects. Prioritize work that demonstrates your ability to handle brand guidelines, design systems, and high-impact digital assets (web heroes, emails, banners).

• Tell a Story: For each project, clearly articulate the problem, your process, your role, the solutions you implemented, and the results or impact. Use visuals effectively to guide the viewer.

• Highlight Key Skills: Ensure your portfolio explicitly demonstrates advanced Figma skills, experience with Adobe Creative Cloud (especially Photoshop), understanding of UI principles, and accessibility (WCAG). If you have motion design experience, include relevant examples.

• Showcase Brand Adaptability: Include examples where you successfully adapted existing key art or brand guidelines into new digital formats, demonstrating creative interpretation rather than mere replication.

• Document Your Process: Explain your workflow, how you collaborated, how you used design systems, and any AI tools you employed to enhance efficiency. For senior roles, detail your concept development process.

• Professional Presentation: Ensure your portfolio is well-organized, easy to navigate, and visually polished. Use clear headings and concise descriptions.

Challenge Preparation:

• Understand the Context: Be prepared for a challenge that simulates the fast-paced, high-volume digital content production for gaming marketing.

• Focus on Speed & Quality: The challenge will likely assess your ability to deliver polished work quickly while adhering to brand and design system constraints.

• Communicate Your Thinking: Even if not explicitly asked, be ready to articulate your design decisions, time management strategy, and how you would handle feedback.

• Figma Proficiency: Expect to work within Figma and potentially use pre-existing components or design systems.

📝 Enhancement Note: Given the emphasis on fast turnarounds and embedded work, interviewers will be looking for candidates who are not only skilled designers but also highly adaptable, communicative, and process-oriented. The portfolio is the primary tool to demonstrate these capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, and working within design systems. Advanced skills are required, including component creation, variant management, and auto-layout.

• Adobe Creative Cloud:

  • Photoshop: Critical for image manipulation, asset creation, and preparing final deliverables.
  • After Effects (Highly Desirable): For creating motion graphics, animated assets, and immersive web experiences.

• AI Tools (e.g., Claude): Expected to be used for accelerating exploration, versioning, and production workflows. Familiarity or a strong willingness to learn and integrate these tools is key.

Analytics & Reporting:

• While not a primary responsibility for this role, an understanding of how design impacts user behavior and conversion metrics is beneficial. Familiarity with analytics platforms (e.g., Google Analytics, Adobe Analytics) and how to interpret data for design improvements is a plus. CRM & Automation:

• Not directly applicable to the designer's core role, but understanding how digital assets integrate into marketing automation platforms or CRM-driven customer journeys can be an advantage. Other Potential Tools:

• Project management tools (e.g., Asana, Jira) for task tracking and workflow management.

• Communication platforms (e.g., Slack, Microsoft Teams) for team collaboration.

• Cloud storage and file-sharing services for asset management.

📝 Enhancement Note: Proficiency in Figma and Adobe Photoshop is non-negotiable. Motion design skills (After Effects) are highly valued and can differentiate candidates. The expectation to use AI tools indicates a forward-looking approach to creative production.

👥 Team Culture & Values

Operations Values:

• Curious: A drive to explore new design approaches, tools (like AI), and creative solutions.

• Vocal: Encouragement to share ideas, feedback, and constructive criticism to improve work and processes.

• Trusted: Reliability in delivering high-quality work on time, maintaining brand integrity, and being a dependable team member.

• Creative: A passion for generating innovative and engaging visual designs that resonate with target audiences.

• Available: Responsiveness and commitment to overlapping work hours, ensuring smooth communication and collaboration across time zones.

• Respectful: Maintaining professional and positive interactions with colleagues, clients, and stakeholders.

Collaboration Style:

• Embedded & Integrated: Working as a seamless extension of the client's team, fostering strong direct relationships.

• Cross-Functional: Close collaboration with UX designers, creative directors, marketing leads, and project coordinators.

• Remote-First: Emphasis on clear, asynchronous communication and effective use of digital collaboration tools.

• Feedback-Driven: Openness to receiving and providing constructive feedback to iterate and improve designs.

• Process-Oriented: Adherence to design system guidelines and efficient workflows for high-volume production.

📝 Enhancement Note: The company values emphasize a proactive, collaborative, and reliable approach to work. Candidates who can demonstrate these traits through their communication style and work examples will be a strong fit. The "available" value is particularly important given the specific work hour requirements.

⚡ Challenges & Growth Opportunities

Challenges:

• Fast-Paced Production: Managing high volumes of asset creation with tight deadlines requires exceptional time management and efficiency.

• Brand Consistency Across Franchises: Adapting to and maintaining distinct brand identities for multiple, high-profile video game franchises simultaneously.

• Cross-Time Zone Collaboration: Navigating communication and workflow across different global time zones, particularly with the UK and North American teams.

• Evolving Creative Demands: Staying current with the latest design trends and client expectations in the dynamic gaming and entertainment industry.

• AI Integration: Effectively leveraging AI tools to enhance creativity and production without compromising quality or brand integrity.

Learning & Development Opportunities:

• Advanced Design System Mastery: Deepen expertise in contributing to and leveraging complex design systems for large-scale projects.

• Motion Design & Animation: Develop or enhance skills in After Effects for creating dynamic and immersive digital content.

• AI in Creative Workflows: Gain practical experience and insights into integrating AI tools for creative exploration and production efficiency.

• Client-Side Exposure: Understanding the strategic and operational nuances of working directly with major entertainment brands.

• Portfolio Enhancement: Building a portfolio with high-impact work for globally recognized franchises, significantly boosting career marketability.

📝 Enhancement Note: The challenges presented are directly tied to the nature of live game marketing and remote, global team collaboration. These challenges also represent significant growth opportunities for designers looking to expand their skill set and experience in a high-impact industry.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for translating a static key art piece into a dynamic web hero asset, considering brand guidelines and interactive elements." (Focus on process, tool usage, and creative problem-solving.)

• "How do you approach working within an established design system, and how would you contribute to its evolution while maintaining franchise-specific branding?" (Assess understanding of design systems, brand adaptation, and contribution.)

• "Walk us through a project where you had to produce a high volume of assets under tight deadlines. How did you manage your time and ensure quality?" (Evaluate time management, efficiency, and quality control.)

• "How do you ensure consistency and brand integrity across different digital channels (web, email, in-game) for a single campaign?" (Test understanding of cross-channel strategy and execution.)

• "Describe your experience or interest in using AI tools like Claude in your design workflow. What are the potential benefits and challenges?" (Gauge adaptability and forward-thinking approach.) Company & Culture Questions:

• "What excites you about working with video game franchises, and what do you know about [mention a specific game franchise if applicable]?" (Assess passion and research.)

• "How do you ensure effective communication and collaboration when working remotely with teams in different time zones?" (Evaluate remote work and communication skills.)

• "Our values include 'Curious,' 'Vocal,' 'Trusted,' 'Creative,' 'Available,' and 'Respectful.' Can you provide an example of how you've embodied one or more of these values in a past role?" (Assess cultural fit.)

• "How do you handle constructive feedback on your designs, especially from stakeholders in a client-facing role?" (Test adaptability and professional maturity.) Portfolio Presentation Strategy:

• Selective Storytelling: Choose 3-5 projects that best represent your skills for this specific role. For each, clearly outline the challenge, your solution, your process, and the outcome.

• Demonstrate Figma & Design System Usage: Be prepared to show how you worked within Figma, utilized design systems, and potentially extended components. If possible, show interactive prototypes.

• Highlight Brand Adaptation: Emphasize projects where you successfully translated existing brand assets into new digital formats, showcasing creative interpretation.

• Quantify Impact: If possible, include metrics or qualitative feedback that demonstrates the success of your designs (e.g., increased engagement, positive stakeholder feedback).

• Explain Your Role: Be clear about your specific contributions, especially if working on team projects.

• Prepare for Motion Design Discussion: If you listed After Effects as a skill, be ready to discuss relevant projects or how you would approach creating motion assets.

• AI Integration: If you used AI tools, be ready to explain how they assisted your workflow and what the results were.

📝 Enhancement Note: Preparation should focus on demonstrating practical application of skills relevant to high-volume digital content production, design system adherence, and effective remote collaboration. The portfolio review is a critical component, so candidates should be ready to articulate their design decisions and processes in detail.

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📌 Application Steps

To apply for this Visual / UI Designer position:

• Submit your application through the provided link on the Dura Digital careers page.

• Portfolio Customization: Ensure your portfolio prominently features examples of web hero assets, email designs, banner ads, and in-game placements. Prioritize work that demonstrates your ability to adapt key art and brand guidelines into engaging digital content.

• Resume Optimization: Tailor your resume to highlight experience with Figma, Adobe Creative Cloud (especially Photoshop), design systems, and any experience in gaming, entertainment, or consumer brands. Quantify achievements where possible, focusing on speed, volume, and quality of digital asset production.

• Interview Preparation: Practice articulating your design process, your experience with design systems, and how you manage high-volume production under pressure. Prepare specific examples that showcase your understanding of UI fundamentals and accessibility standards.

• Company Research: Familiarize yourself with Dura Digital's mission and values, as well as the general landscape of AI-enabled creative production. Research the client's recent game releases or marketing campaigns to demonstrate genuine interest and understanding of their brand.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.