Visual Designer (Remote)

📍 Job Overview

Job Title: Visual Designer

Company: Bask Health

Location: United States

Job Type: Full-Time

Category: Marketing Operations / Brand Design

Date Posted: April 28, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive the visual identity and brand consistency across all digital touchpoints, including web presence, marketing campaigns, and sales collateral.

• Collaborate closely with cross-functional teams, particularly marketing and product, to translate strategic goals into compelling visual narratives.

• Execute high-quality design assets for diverse channels such as website, social media, email campaigns, and sales enablement materials, ensuring brand integrity.

• Contribute creatively to growth initiatives by conceptualizing and designing innovative campaigns, content series, and events that resonate with the target audience.

• Embrace a metrics-driven approach to design, focusing on performance and experimentation while maintaining a strong sense of aesthetic and brand craft.

📝 Enhancement Note: While the role is titled "Visual Designer," its responsibilities heavily lean into marketing operations and growth marketing design, emphasizing the visual execution of GTM strategies. The focus on metrics-driven experimentation and sales collateral indicates a strong connection to revenue generation initiatives.

📈 Primary Responsibilities

• Define, develop, and maintain a cohesive visual identity and brand guidelines across all company platforms, including web, product interfaces, and marketing materials.

• Design and produce a wide range of marketing assets, including website graphics, landing pages, social media content, email templates, ad creatives, and sales decks.

• Collaborate with product and marketing teams to conceptualize and execute creative campaigns, ensuring visual alignment with strategic objectives and target audience engagement.

• Translate complex ideas and data into clear, impactful visual communications that support sales enablement and lead generation efforts.

• Participate in brainstorming sessions to generate novel ideas for marketing initiatives, content series, and unconventional outreach strategies.

• Iterate on designs based on feedback from stakeholders and performance data, optimizing for engagement, conversion, and brand perception.

• Ensure all visual outputs adhere to brand standards, accessibility guidelines, and best practices for digital design.

📝 Enhancement Note: The emphasis on "marketing initiatives big and small," "sales collateral," and "email campaigns" suggests a strong focus on demand generation and sales enablement, aligning this role with core revenue operations functions. The expectation to "come up with creative ways to reach our audience" and "less conventional" approaches indicates a proactive, strategic contribution beyond standard design execution.

🎓 Skills & Qualifications

Education:

Experience:

• 2-5 years of professional experience in visual design, with a strong focus on digital marketing and brand development.

Required Skills:

• Visual Design Expertise: Strong portfolio showcasing a broad range of digital design skills, including web, marketing, and brand identity development.

• Figma Proficiency: Advanced command of Figma for UI/UX design, prototyping, and collaborative design workflows.

• Brand Identity Development: Ability to define, implement, and maintain consistent brand guidelines across various touchpoints.

• Marketing Campaign Design: Experience creating visually compelling assets for social media, email marketing, digital advertising, and web content.

• Sales Collateral Design: Skill in designing effective sales decks, brochures, and other sales enablement materials.

• Web Design Principles: Understanding of web design best practices, including layout, typography, color theory, and user experience.

• Copywriting Sensitivity: An intuitive sense for good copy and its synergy with visual elements to convey ideas effectively.

Preferred Skills:

• HTML/CSS Familiarity: Basic understanding of HTML and CSS for minor web edits and collaboration with developers.

• Video Experimentation: Experience or strong interest in video production, editing, or motion graphics for marketing purposes.

• SaaS/Product-Led Company Experience: Familiarity with the design and marketing aesthetics common in SaaS and product-led companies.

• Version Control (Github): Comfort with using platforms like Github for code-related tasks, such as minor CSS adjustments.

• Metrics-Driven Design: Ability to interpret design performance metrics and apply insights to optimize visual strategies.

📝 Enhancement Note: The requirement for basic HTML/CSS and Github familiarity, coupled with a focus on "metrics-driven experimentation," suggests that this role bridges the gap between pure design and marketing operations, where understanding technical limitations and performance impact is crucial.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating a strong track record in visual design for digital marketing and brand initiatives.

• Case studies showcasing the design process from concept to execution, highlighting problem-solving, creative ideation, and final outcomes.

• Examples of work that illustrate an understanding of how design impacts business objectives, such as increased engagement, lead generation, or conversion rates.

• Visuals of web presence, marketing campaigns (social media, email), and sales collateral that demonstrate a high standard of craft and brand consistency.

Process Documentation:

• Showcase ability to document design decisions and processes, especially when collaborating with cross-functional teams.

• Examples of how feedback was incorporated and iterated upon during the design lifecycle.

• Demonstration of workflow management in a fast-paced environment, potentially using tools like Figma.

📝 Enhancement Note: Given the startup environment and emphasis on "ownership in ambiguity," candidates should be prepared to present portfolios that highlight their ability to define processes and drive outcomes with minimal pre-existing structure, rather than just executing pre-defined tasks.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Competitive salary and equity options commensurate with a seed-stage startup.

• Comprehensive health, dental, and vision insurance plans.

• Flexible remote work environment, allowing for work-life balance and autonomy.

• Opportunities for professional development and continuous learning in a fast-growing company.

Working Hours:

• Standard full-time working hours are expected, typically around 40 hours per week. However, the role requires flexibility and adaptability to a fast-paced startup environment, which may occasionally involve working beyond standard hours to meet project deadlines or address urgent needs.

📝 Enhancement Note: As a seed-stage startup, Bask Health likely offers competitive equity as a significant part of its compensation package, alongside health benefits. The salary range is an estimate based on current market data for similar roles in the US tech startup landscape.

🎯 Team & Company Context

🏢 Company Culture

Industry: Health Technology / HealthTech (SaaS)

Company Size: Small (Seed-stage startup, likely under 50 employees)

Founded: Bask Health is a relatively new company, indicating a dynamic and evolving culture.

Team Structure:

• The design team is likely small and integrated within a product-centric culture, working closely with founders and engineers.

• Collaboration is expected to be highly cross-functional, involving marketing, product, and potentially engineering leadership.

Methodology:

• Data-Driven Design: Emphasis on metrics-driven experimentation and performance analysis to inform design decisions.

• Iterative Development: A culture of early and frequent sharing, seeking input from the team to refine designs and strategies.

• Ambiguity Tolerance: Embraces the "chaos and adrenaline" of a fast-moving product team, where clear roadmaps may not always exist.

• Craftsmanship Focus: High value placed on design quality and product sense, even within a rapidly evolving environment.

Company Website: bask.health

📝 Enhancement Note: The company's focus on "design-focused engineers & founders" and a culture where "craft and product sense play an important role" highlights a strong emphasis on design quality. However, the explicit mention of "messy" and "ambiguity" signals that candidates should be comfortable with a less structured environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Visual Designer with significant growth potential. It offers the opportunity to shape the visual identity and marketing output of a seed-stage company, providing a unique chance to build a portfolio and establish expertise in a high-growth sector.

Reporting Structure: The Visual Designer will likely report to a senior leader within the product or marketing team, such as a Head of Product, Head of Marketing, or a Founder. This direct line of communication allows for significant influence and visibility.

Operations Impact: The Visual Designer's work will directly impact Bask Health's ability to acquire and retain customers by creating compelling marketing materials, a strong web presence, and effective sales collateral. This role is crucial for communicating the company's value proposition and driving GTM strategy through visual storytelling.

Growth Opportunities:

• Brand Leadership: Opportunity to become a key player in defining and evolving Bask Health's brand identity as the company grows.

• Skill Expansion: Potential to expand into areas like motion graphics, video production, and user experience design as the company scales its operations.

• Cross-functional Expertise: Deepen understanding of marketing strategy, product development, and data analysis through close collaboration.

• Leadership Potential: With proven success, opportunities for leading design initiatives or managing junior designers may emerge as the team expands.

📝 Enhancement Note: The role offers substantial growth potential, moving beyond standard design execution to strategic brand building and marketing contribution, which is characteristic of high-impact roles in early-stage startups.

🌐 Work Environment

Office Type: Fully Remote. This implies a distributed team structure requiring strong communication and self-management skills.

Office Location(s): While the role is remote, the company is based in the United States, suggesting that candidates must be legally authorized to work in the US and potentially align with specific US time zones for collaboration purposes.

Workspace Context:

• Collaborative Digital Space: Expect to work primarily through digital collaboration tools (e.g., Figma, Slack, Zoom), fostering a highly connected, albeit virtual, team environment.

• Tools & Technology: Access to industry-standard design software and collaboration platforms. The company values "craft and product sense," implying a supportive environment for design tools.

• Team Interaction: Regular virtual meetings, design critiques, and brainstorming sessions to ensure alignment and foster a sense of team cohesion.

Work Schedule: While core hours may exist for team collaboration, the remote nature offers flexibility. However, the startup environment emphasizes delivering results, which may require dedication beyond a strict 9-to-5 schedule, especially during critical campaign launches or product releases.

📝 Enhancement Note: The remote nature of the role necessitates a proactive approach to communication and collaboration. Candidates should be comfortable working independently while actively engaging with team members asynchronously and synchronously.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess foundational skills and experience.

• Portfolio Presentation & Discussion: A session where you present your portfolio, discuss your design process, and how you approach metrics-driven design and ambiguity. Expect questions on specific projects and your problem-solving methodology.

• Skills Assessment/Design Challenge: Potentially a take-home design challenge or a live design exercise focused on a relevant marketing or brand problem. This will assess your Figma proficiency and creative thinking.

• Cross-functional Interviews: Meetings with marketing, product, and/or founder team members to evaluate cultural fit, collaboration style, and understanding of business objectives.

• Final Interview: Likely with a founder or senior leadership to discuss overall fit, career goals, and company vision.

Portfolio Review Tips:

• Highlight Impact: Focus on projects where your design work demonstrably contributed to business outcomes (e.g., increased conversion, engagement). Quantify results where possible.

• Showcase Process: Clearly articulate your design process, especially how you navigate ambiguity, incorporate feedback, and use data to inform decisions.

• Figma Expertise: Be ready to discuss your Figma workflow, how you use its features for collaboration, and your general approach to creating scalable design systems.

• Brand Alignment: Include examples that show your ability to understand and adapt to different brand voices and aesthetics, especially in the SaaS/Tech space.

• "Less Conventional" Ideas: If you have examples of innovative or unconventional campaign ideas you've executed or conceptualized, be prepared to discuss them.

Challenge Preparation:

• Understand the Brief: Thoroughly analyze any design challenge brief, identifying key objectives and constraints.

• Focus on Strategy: Demonstrate not just visual execution, but strategic thinking behind your design choices. Explain why you made certain decisions.

• Time Management: Practice completing design tasks within realistic timeframes, simulating a fast-paced environment.

• Presentation Skills: Prepare a concise and clear presentation of your challenge work, ready to discuss your rationale and potential next steps.

📝 Enhancement Note: The emphasis on "metrics-driven experimentation" and "ownership in ambiguity" means interviewers will be looking for candidates who can not only create beautiful designs but also demonstrate strategic thinking, adaptability, and a results-oriented mindset. The portfolio should reflect this.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, prototyping, and collaborative workflows. Expect advanced usage and integration into daily tasks.

• Adobe Creative Suite (Photoshop, Illustrator): Likely used for asset creation, image manipulation, and vector graphics.

• Project Management Tools (e.g., Asana, Trello, Jira): For task management, workflow tracking, and collaboration, especially in a remote setting.

Analytics & Reporting:

• Google Analytics: To understand website performance and user behavior, informing design iterations.

• Marketing Analytics Platforms (e.g., HubSpot, Marketo, Mixpanel): To track campaign performance and user engagement metrics.

• Data Visualization Tools (e.g., Tableau, Looker Studio): Potentially used or collaborated with for understanding data insights that influence design.

CRM & Automation:

• CRM Systems (e.g., Salesforce, HubSpot CRM): Understanding how design assets integrate with CRM functionalities for sales and marketing campaigns.

• Email Marketing Platforms (e.g., Mailchimp, Campaign Monitor): For designing and implementing email campaigns.

Version Control:

• Github: Basic familiarity is preferred for minor web code adjustments and collaboration with developers.

📝 Enhancement Note: Proficiency in Figma is paramount. The mention of HTML/CSS and Github indicates a desire for a designer who can bridge the gap between design and development, contributing to front-end execution and understanding technical constraints.

👥 Team Culture & Values

Operations Values:

• Craftsmanship & Quality: A deep appreciation for well-executed design and a commitment to high standards, even in a fast-paced environment.

• Collaboration & Transparency: A preference for working in the open, sharing early and often, and actively seeking input from team members.

• Ownership & Adaptability: Embracing ambiguity, taking initiative, and thriving in a dynamic startup setting where roles can evolve rapidly.

• Impact & Experimentation: A focus on how design contributes to business goals, with a willingness to experiment and iterate based on data and performance.

Collaboration Style:

• Open & Iterative: Expect frequent design reviews, feedback sessions, and collaborative problem-solving.

• Cross-Functional Integration: Working closely with marketing, product, and engineering to ensure cohesive GTM strategies and product experiences.

• Proactive Communication: As a remote role, proactive communication through Slack, email, and video conferencing is essential for maintaining alignment and team cohesion.

📝 Enhancement Note: The company values candidates who are "excited about it" (the level of attention on design) and "happy with a bit of chaos and adrenaline," underscoring a culture that rewards proactivity, resilience, and enthusiasm for design challenges.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Ambiguity: Working in a seed-stage startup means facing evolving priorities and less defined project scopes. Candidates need to be comfortable creating structure and defining their own path.

• Balancing Speed and Quality: The need to ship quickly must be balanced with maintaining a high standard of design craft and brand integrity.

• Metrics-Driven Design: Integrating performance metrics into the design process and demonstrating the ROI of design choices can be challenging but rewarding.

• Remote Collaboration: Effectively collaborating and maintaining strong team relationships in a fully remote setting requires excellent communication and self-discipline.

Learning & Development Opportunities:

• Brand Building: Significant opportunity to shape the visual identity of a growing health tech company from its early stages.

• Cross-Functional Exposure: Gaining deep insights into marketing strategy, product development, and business operations by working closely with diverse teams.

• Skill Diversification: Potential to explore and develop skills in video production, motion graphics, and advanced analytics interpretation.

• Startup Growth Experience: Learning invaluable lessons about scaling a company, product-market fit, and GTM execution in a high-growth environment.

📝 Enhancement Note: The challenges presented are inherent to startup environments but also offer significant opportunities for personal and professional growth, particularly for individuals seeking to make a substantial impact and develop a broad skillset.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to define a visual identity or brand guidelines from scratch. What was your process, and what were the key challenges?" (Focus on process, ownership, and brand strategy).

• "How do you approach balancing rapid design execution with maintaining high craft and brand consistency, especially in a fast-moving environment?" (Highlight efficiency, iteration, and quality control).

Company & Culture Questions:

• "What excites you about Bask Health's mission and the health tech industry?" (Show genuine interest and research).

• "How do you prefer to receive feedback on your designs, and how do you incorporate it, especially when working remotely?" (Demonstrate collaboration, openness, and communication skills).

Portfolio Presentation Strategy:

• Tell a Story: For each project, explain the problem, your role, your process, the solution, and the impact.

• Quantify Impact: Use data and metrics wherever possible to showcase the effectiveness of your designs.

• Highlight Figma Skills: Be prepared to discuss your Figma workflow, plugins, and how you leverage it for efficiency and collaboration.

• Address "Less Conventional": If you have examples of creative or unconventional marketing ideas, be ready to explain them and their potential impact.

• Showcase Versatility: Ensure your portfolio demonstrates your ability to design for various channels (web, social, email, sales collateral) and adapt to different brand styles.

📝 Enhancement Note: Prepare to discuss your comfort level with ambiguity and your ability to contribute creatively to strategy, not just execution. Demonstrating an understanding of how design drives business outcomes will be key.

📌 Application Steps

To apply for this Visual Designer position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Curate your portfolio to prominently feature projects demonstrating your visual design skills for marketing, web presence, and sales collateral, with a focus on impact and brand consistency.

• Resume Optimization: Tailor your resume to highlight experience in fast-paced environments, proficiency in Figma, and any experience with HTML/CSS or metrics-driven design. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, especially how you handle ambiguity and integrate feedback, and prepare to discuss your portfolio with a focus on results and creative strategy.

• Company Research: Thoroughly research Bask Health, its mission, and its current market presence to demonstrate genuine interest and understanding of the company's goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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