Visual Designer (Part-time) - E-commerce/Advertising

📍 Job Overview

Job Title: Visual Designer (Part-time) - E-commerce/Advertising

Company: Truelogic

Location: Colombia

Job Type: Full-time (Part-time hours)

Category: Creative & Media / Art & Design / Marketing

Date Posted: October 2, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• This part-time, on-demand Visual Designer role focuses on adapting existing visual assets and templates within Figma to align with the branding and layouts of diverse online publications and media platforms, specifically for an e-commerce and digital advertising client.

• The position requires a strong understanding of visual design principles, including layout, typography, color theory, and composition, to create high-fidelity digital mockups and branded content demonstrations.

• Responsibilities include meticulous review of prospect websites to identify key visual elements and updating presentation decks, digital collateral, and other visual materials to meet tight turnaround times.

• This is a hands-on execution role, emphasizing visual fidelity and brand consistency rather than UI/UX or product design strategy.

• The role demands advanced English proficiency for clear professional communication and the ability to work independently on project-based assignments within the Latin America region.

📝 Enhancement Note: While the job type is listed as "FULL_TIME," the description clarifies it's a "part-time, on-demand contract project" with "about 20h/week." This distinction is crucial for candidates evaluating workload and commitment. The role is explicitly not UI/UX or Product Design, focusing purely on visual execution and adaptation.

📈 Primary Responsibilities

• Adapt pre-existing Figma templates to precisely match the visual identity, typography, color palettes, and layout compositions of various online newspapers, magazines, and digital media platforms.

• Conduct detailed reviews of prospect websites and digital publications to extract and understand their unique visual elements, branding guidelines, and compositional styles.

• Develop high-fidelity digital mockups that effectively showcase how branded content, advertisements, or affiliate marketing experiences would integrate seamlessly within specific publication environments.

• Execute updates to typography, color schemes, spatial arrangements, and visual framing across a range of sales pitch materials and presentation assets to ensure brand consistency and aesthetic appeal.

• Produce and refine visual assets, including static images and video frames, for use in customized sales presentations, ensuring they are polished and impactful.

• Perform occasional but necessary updates to presentation decks, digital collateral, and other visual materials as directed by sales and production teams.

• Collaborate closely with sales and production teams to ensure the timely delivery of high-quality visual materials, often under tight deadlines and for project-based assignments.

• Maintain a high level of visual execution and brand adherence across all assigned tasks, ensuring a consistent and professional output.

📝 Enhancement Note: The responsibilities emphasize a production-oriented workflow, focusing on adaptation and execution rather than original concept generation. This requires a designer who excels at translating existing brand guidelines into various contexts efficiently.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Graphic Design, Digital Media, Advertising, or a related field is highly beneficial.

Experience: 2-5 years of hands-on experience in visual design, with a strong portfolio demonstrating proficiency in layout, typography, and digital asset creation. Experience in adapting designs to meet specific brand guidelines and project requirements is essential.

Required Skills:

• Hands-on proficiency with Figma, including advanced knowledge of its layout tools, design features, and collaborative capabilities.

• Strong foundational skills in visual design, with a deep understanding of layout principles, typography, color theory, and visual composition.

• Exceptional attention to detail and the ability to accurately replicate and adapt visual elements to match diverse brand identities and publication styles.

• Proven experience in creating digital marketing collateral, visual designs, presentation materials, or branded content.

• Demonstrated ability to work independently, manage multiple project-based assignments, and maintain productivity with minimal supervision.

• Strong capacity to interpret and execute existing visual direction, translating it into polished, consistent, and high-quality design assets.

• Advanced English proficiency (written and spoken) for effective professional communication with U.S.-based teams and clients.

• Must be based in Latin America (LATAM). Preferred Skills:

• Experience working with online publications, digital advertising platforms, editorial design, marketing campaigns, or media brands.

• Basic knowledge or interest in motion design or animation, particularly for creating dynamic video frames, GIFs, or simple digital previews.

• Familiarity with the nuances of digital publishing environments, various advertising formats, or the typical layouts of editorial websites.

• Experience leveraging Figma Auto Layout, components, variants, and shared libraries for efficient design workflows and version control.

• Prior experience in high-volume visual adaptation or production workflows, demonstrating efficiency and scalability.

📝 Enhancement Note: The emphasis on "advanced English proficiency" and being "based in Latin America" highlights the nearshore staffing model of Truelogic, connecting LATAM talent with U.S. clients. The "Nice to have" skills point towards a candidate who can grow with the role and potentially contribute to more dynamic visual content.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a strong emphasis on visual design execution, layout adaptation, and typography.

• Specific case studies demonstrating the ability to adapt a single design concept or template across multiple distinct brand identities or publication styles.

• Examples of digital mockups that clearly illustrate how content or advertising would appear within a given context (e.g., a website, a digital magazine spread).

• Projects that highlight proficiency in Figma and showcase how design elements like color palettes, typography, and spacing were adjusted for different applications.

• Evidence of creating visual assets for sales presentations, digital collateral, or marketing materials. Process Documentation:

• While formal process documentation is not explicitly requested, candidates should be prepared to discuss their workflow for adapting visual assets, including how they approach research, execution, and quality assurance within a production environment.

• Be ready to articulate how you ensure brand consistency and visual fidelity when working with existing templates and varied client requirements.

• Demonstrate an understanding of how to manage and organize design files within Figma to facilitate collaboration and version control, especially for project-based work.

📝 Enhancement Note: The core requirement for this role is a portfolio that proves the candidate's ability to execute visual designs accurately and efficiently within defined parameters, particularly using Figma. The focus is on demonstrable skill in adaptation and production.

💵 Compensation & Benefits

Salary Range:

Given the part-time nature (approx. 20 hours/week), the "Highly Competitive USD Pay" mentioned, and the LATAM location, a reasonable estimate for a mid-level Visual Designer would be $15 - $25 USD per hour.

This estimate is based on:

• Industry Benchmarks: Typical hourly rates for remote, contract-based visual designers in LATAM with 2-5 years of experience.

• Role Specifics: The focus on execution and adaptation within Figma, rather than strategic design, places it at a mid-level compensation bracket.

• Company Offering: Truelogic's stated commitment to "Highly Competitive USD Pay" suggests rates above the average market for the region.

• Location: While remote, rates can vary slightly by country within LATAM, but a broad range is provided.

Benefits:

• 100% Remote Work: Flexibility to work from any location with a stable internet connection.

• Highly Competitive USD Pay: Earn market-leading compensation paid in U.S. Dollars.

• Paid Time Off: Access to paid time off for personal well-being and recharge.

• Autonomy and Flexibility: Ability to manage your own schedule as long as project deliverables are met, focusing on results.

• Work with Top American Companies: Opportunity to collaborate with leading U.S. businesses on impactful projects.

Working Hours: Approximately 20 hours per week, with flexibility in scheduling as long as project deadlines are met. This is an on-demand, project-based role.

📝 Enhancement Note: The salary range is an estimation based on provided information and industry standards. Candidates should confirm the exact compensation during the interview process. The benefits highlight the advantages of working for a staff augmentation company with international clients.

🎯 Team & Company Context

🏢 Company Culture

Industry: Staff Augmentation / Technology Services / Digital Transformation. Truelogic operates within the IT and professional services sector, providing skilled professionals to U.S. companies. The client is in the Data-Driven Digital Commerce and Advertising Technology sector.

Company Size: 600+ employees. This indicates a well-established organization with structured processes and a significant global presence, offering stability and diverse opportunities.

Founded: Over two decades ago (Founded circa early 2000s). This long history signifies experience, market understanding, and a proven track record in the industry.

Team Structure:

• The Visual Designer will be part of Truelogic's talent pool, likely reporting to a Truelogic Talent Manager or Operations Lead for administrative aspects.

• For project execution, the designer will collaborate directly with the client's sales and production teams, likely interacting with sales managers, account executives, and production coordinators.

• Cross-functional collaboration will primarily occur within the client's organization, bridging the gap between sales needs and visual execution for advertising and e-commerce initiatives. Methodology:

• Data-Driven Client Approach: The client company emphasizes AI and consumer insights to match audiences with relevant products, indicating a focus on performance metrics and data analysis in their advertising and commerce strategies.

• Agile Project Execution: The "on-demand contract project" nature and "tight turnaround times" suggest an agile approach to visual asset creation and delivery.

• Template-Based Adaptation: The primary methodology involves adapting existing templates, highlighting efficiency and scalability as key operational priorities for the client.

Company Website: https://www.truelogic.io/

📝 Enhancement Note: Truelogic acts as an intermediary, providing talent to U.S. companies. The culture and operational style will be a blend of Truelogic's internal practices and the client's specific project requirements. The client's data-driven nature implies that visual work will likely be tied to performance outcomes.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Visual Designer, focusing on specialized execution within a specific domain (e-commerce/advertising visuals). It's an individual contributor role with a clear scope of responsibilities centered on design adaptation and production.

Reporting Structure: While administratively managed by Truelogic, day-to-day project direction and task assignment will come from the client's sales and production teams. This dual reporting structure is common in staff augmentation roles.

Operations Impact: The Visual Designer's work directly impacts the client's ability to create compelling sales presentations and digital advertising materials. High-quality visual execution can enhance sales pitches, improve brand perception, and potentially drive higher conversion rates for the client's e-commerce and advertising efforts.

Growth Opportunities:

• Skill Specialization: Deepen expertise in Figma's advanced features (components, libraries, Auto Layout) and gain specialized knowledge in e-commerce and digital advertising visual trends.

• Project Variety: Exposure to a wide range of online publications and media platforms, broadening portfolio diversity and adaptability.

• Client Exposure: Potential to work on larger or more complex projects with the client, or transition to other client engagements managed by Truelogic with similar or advanced design needs.

• Potential for Motion Design: Developing basic motion design skills could open doors to more dynamic visual asset creation, a valuable niche in digital advertising.

📝 Enhancement Note: Growth here is primarily focused on deepening specialized skills within a niche rather than climbing a traditional management ladder. The "on-demand" nature means consistent project availability is key, and growth is tied to client demand and successful project delivery.

🌐 Work Environment

Office Type: Fully Remote. The role is 100% remote, requiring only a laptop and reliable internet connection. This offers maximum flexibility in terms of work location.

Office Location(s): The role is open to candidates based in Latin America (LATAM). Truelogic has a global network of professionals, but client interactions and work will be geared towards U.S. business hours and standards.

Workspace Context:

• Collaborative Digital Environment: While remote, expect to collaborate digitally via Figma, email, and potentially project management or communication tools (like Slack or Teams) used by the client.

• Tool-Centric Workflow: The workspace will be centered around Figma, requiring a stable setup for design software and potentially video conferencing tools for team syncs.

• Independence and Self-Management: The environment encourages autonomy, requiring self-discipline to manage time effectively, meet deadlines, and maintain communication with remote teams.

Work Schedule: Approximately 20 hours per week. This is a flexible, part-time arrangement. While specific hours aren't dictated, the need to collaborate with U.S. teams may necessitate some overlap with standard U.S. business hours (e.g., Eastern Time Zone) for meetings and urgent requests.

📝 Enhancement Note: The remote nature is a significant benefit, but candidates must be comfortable with asynchronous communication and managing their workload independently across different time zones.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening (Truelogic): A preliminary review of your application and resume by Truelogic to assess basic qualifications, English proficiency, and fit with their talent pool.

• Portfolio Review & Skills Assessment (Client): A more in-depth review of your portfolio, focusing on the specific skills required for this role (Figma proficiency, layout, typography, adaptation examples). This may include a brief design exercise or a discussion about past projects.

• Skills Demonstration/Exercise: You might be asked to perform a small design task within Figma, such as adapting a template or creating a mockup based on a provided brief, to assess your practical skills and speed.

• Cultural Fit & Logistics Discussion: A final conversation to discuss your availability, work style, salary expectations, and how you align with the client's needs and Truelogic's operational model.

Portfolio Review Tips:

• Highlight Figma Proficiency: Ensure your portfolio prominently features work created in Figma, showcasing your command of its features.

• Showcase Adaptation: Include projects where you've successfully adapted existing designs or branding to new contexts or publications. This is critical for this role.

• Demonstrate Visual Execution: Prioritize clean layouts, strong typography, effective use of color, and compelling composition.

• Contextualize Your Work: Briefly explain the brief, your role, the tools used (especially Figma), and the outcome for each project. For this role, specifically mention how you addressed client branding and publication layouts.

• Keep it Concise: Focus on quality over quantity. Select your strongest, most relevant pieces.

Challenge Preparation:

• Figma Mastery: Be prepared to demonstrate your Figma skills live or discuss advanced techniques like Auto Layout, components, and variants.

• Brand Adaptation Scenarios: Think about how you would approach adapting a generic template to fit the distinct visual styles of different well-known publications (e.g., The New York Times vs. Vogue vs. a tech blog).

• Time Management: Given the "tight turnaround times," be ready to discuss how you prioritize tasks and manage your workload efficiently under pressure.

• Communication Clarity: Practice articulating your design choices and process clearly and concisely in English, as this is a key requirement.

📝 Enhancement Note: The interview process will likely involve a direct assessment of your practical design skills within Figma and your ability to adapt visuals quickly. A strong, relevant portfolio is paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: This is the central tool for this role. Proficiency in its design, layout, component, and collaboration features is non-negotiable. Expect to use it extensively for template adaptation and mockup creation.

• Adobe Creative Suite (Photoshop, Illustrator): While Figma is primary, basic familiarity with Adobe tools might be useful for asset preparation or if some assets are provided in other formats.

Analytics & Reporting:

• While not a direct responsibility, understanding how visual design impacts engagement metrics (click-through rates, conversion rates) for digital advertising and e-commerce is beneficial. You may need to interpret basic performance feedback from the sales/production teams. CRM & Automation:

• No direct CRM or automation tool usage is specified for this role, but understanding how visual assets are integrated into sales presentations or digital publishing workflows is helpful.

📝 Enhancement Note: Figma is the absolute core requirement. Any additional design software proficiency is secondary but can be a plus. The role is focused on the creative execution within the tool, rather than complex system integrations.

👥 Team Culture & Values

Operations Values:

• Precision and Detail: A strong emphasis on accuracy in adapting visual elements to match specific branding and layout requirements.

• Efficiency and Speed: The ability to produce high-quality work quickly and adapt to "tight turnaround times" is crucial.

• Collaboration and Communication: Working effectively with sales and production teams, providing clear updates, and responding to feedback promptly.

• Adaptability and Versatility: Comfort in working with diverse visual styles and brand guidelines across various online publications and media platforms.

• Professionalism: Maintaining a high standard of work and communication, especially given the client is a U.S. company.

Collaboration Style:

• Project-Centric: Collaboration will be focused on specific projects and deliverables, with clear objectives defined by the sales and production teams.

• Remote and Digital: Primarily asynchronous communication through project management tools, email, and collaborative design platforms like Figma.

• Feedback Integration: A willingness to receive and incorporate feedback from team members and stakeholders to refine visual assets.

• Goal-Oriented: Working towards shared goals of creating effective sales materials and digital advertising visuals that meet client objectives.

📝 Enhancement Note: The culture emphasizes a results-driven, efficient, and collaborative approach within a remote, project-based framework. Adaptability and strong communication are key to success.

⚡ Challenges & Growth Opportunities

Challenges:

• High-Volume Adaptation: Consistently adapting designs to diverse and sometimes conflicting brand guidelines under tight deadlines can be demanding.

• Maintaining Visual Consistency: Ensuring brand integrity and aesthetic appeal across numerous different publication layouts requires meticulous attention to detail and a strong understanding of visual hierarchy.

• Remote Collaboration Dynamics: Effectively communicating and collaborating with a remote team and U.S.-based clients, potentially across time zone differences.

• Balancing Speed and Quality: Delivering polished work quickly without compromising on design quality or accuracy.

Learning & Development Opportunities:

• Figma Mastery: Opportunity to become an expert in Figma's advanced features, workflows, and best practices for production environments.

• Digital Publishing & Advertising Insights: Gaining practical experience with the visual demands of different online publications, advertising formats, and e-commerce platforms.

• Cross-Cultural Collaboration: Developing skills in working with international teams and understanding diverse client needs.

• Portfolio Expansion: Building a robust portfolio with diverse examples of successful visual adaptations for high-profile clients.

📝 Enhancement Note: This role offers a chance to hone specialized visual design skills in a fast-paced, project-oriented environment, with growth primarily focused on deepening expertise and expanding practical experience.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for adapting a template to match a new brand's visual identity. What are the key elements you look for?" (Focus on your methodical approach, research, and execution steps.)

• "How do you ensure visual consistency across multiple deliverables for different publications or clients, especially when working with tight deadlines?" (Highlight your organizational skills, attention to detail, and time management strategies.)

• "Can you walk us through a project in your portfolio where you had to translate an existing visual direction into a new context? What challenges did you face, and how did you overcome them?" (Prepare a specific case study that showcases your adaptation skills using Figma.) Company & Culture Questions:

• "What interests you about this part-time, on-demand Visual Designer role with Truelogic and our client?" (Show your understanding of the role's focus on execution and adaptation, and your interest in e-commerce/advertising visuals.)

• "How do you manage your time and prioritize tasks when working remotely on multiple project-based assignments?" (Demonstrate your self-discipline, organizational skills, and proactive communication.)

• "What is your experience with advanced Figma features like components, variants, and Auto Layout, and how have you used them to improve efficiency?" (Be ready to discuss practical application and benefits.) Portfolio Presentation Strategy:

• Figma Focus: Clearly label projects created in Figma and be prepared to discuss your workflow within the tool.

• Adaptation Case Studies: Select 2-3 projects that best illustrate your ability to adapt designs to different brands or publication styles. For each, explain the challenge, your process, and the outcome.

• Visual Execution Emphasis: Highlight projects demonstrating strong layout, typography, and color usage.

• Concise Explanations: Briefly describe each project, focusing on your specific contributions and how you met the requirements. Avoid lengthy narratives; let the visuals speak.

• Be Ready for Live Demo: In some cases, you might be asked to share your screen and demonstrate specific Figma techniques or walk through a project file.

📝 Enhancement Note: Preparation should focus on showcasing practical Figma skills, a methodical approach to visual adaptation, and strong communication abilities in English. Your portfolio is your primary tool; ensure it's tailored to this role's requirements.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Ensure your portfolio prominently features projects showcasing strong Figma skills, visual adaptation, layout, and typography. Tailor your presentation to highlight examples relevant to e-commerce, advertising, and digital publishing.

• Resume Optimization: Update your resume to emphasize relevant experience, particularly with Figma, digital design, brand adaptation, and any experience working with U.S. clients or in remote settings. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, especially for visual adaptation tasks, and be ready to discuss your experience with Figma in detail. Prepare specific examples for behavioral questions related to remote work, time management, and collaboration.

• Company Research: Familiarize yourself with Truelogic's services and their client's business model (data-driven digital commerce and advertising technology). Understand how visual design contributes to their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---