Visual Designer (Part-time) - E-commerce/Advertising

📍 Job Overview

Job Title: Visual Designer (Part-time) - E-commerce/Advertising

Company: Truelogic

Location: São Paulo, Brazil

Job Type: Part-time (approx. 20h/week)

Category: Creative & Media / Art & Design

Date Posted: 2026-10-02

Experience Level: Mid-level (2-5 years implied)

Remote Status: Fully Remote

🚀 Role Summary

• This part-time, on-demand contract role focuses on visual execution and brand adaptation within digital publishing and advertising environments.

• You will leverage Figma to modify existing templates, ensuring alignment with the branding and layout requirements of diverse online publications and media platforms.

• The position emphasizes creating high-fidelity digital mockups and visual assets for sales presentations, requiring strong attention to detail and independent work.

• This is a hands-on design production role, distinct from UI/UX or product design, concentrating on visual execution and brand consistency.

📝 Enhancement Note: The core function of this role is visual asset adaptation and production for sales and marketing collateral within the e-commerce and advertising tech space. The "part-time, on-demand" nature suggests a need for flexibility and rapid turnaround on project-based tasks, requiring a self-starter with strong time management skills.

📈 Primary Responsibilities

• Adapt existing Figma templates to precisely match the visual identity, including typography, color palettes, imagery, spacing, and overall composition, of various online newspapers, magazines, and media platforms.

• Conduct thorough reviews of prospect websites to identify and extract key visual elements for accurate brand replication.

• Develop high-fidelity digital mockups that effectively demonstrate how branded content or advertising campaigns would integrate within specific publication layouts.

• Execute updates to typography, color schemes, layouts, and visual framing across diverse pitch materials and presentation assets to ensure brand consistency.

• Prepare and refine visual assets, including video frames, for integration into customized sales presentations and digital collateral.

• Perform occasional updates to presentation decks, digital collateral, and other visual materials as requested by sales and production teams.

• Collaborate closely with sales and production teams to ensure the timely delivery of polished, high-quality visual materials under tight deadlines.

📝 Enhancement Note: The responsibilities highlight a production-focused workflow where adaptability and speed are critical. The emphasis on "review prospect websites" and "adapt existing templates" points to a need for strong observational skills and the ability to translate brand guidelines across different contexts efficiently.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Arts, Digital Media, or a related field is typically expected for roles requiring this level of visual design expertise.

Experience: A minimum of 2-5 years of hands-on experience in visual design, with a focus on digital marketing, advertising, or editorial design is implied by the "mid-level" nature of the tasks and required tool proficiency.

Required Skills:

• Proficient and hands-on experience with Figma, including mastery of its layout and design tools for efficient workflow.

• Strong visual design capabilities with a deep understanding of layout principles, typography, composition, and color theory.

• Exceptional attention to detail, with the proven ability to accurately adapt and apply visual assets to diverse brand identities.

• Demonstrated experience in creating digital marketing materials, visual assets, presentation decks, or branded content for online platforms.

• Proven ability to work independently, manage multiple short-term projects simultaneously, and deliver results with minimal supervision.

• Skill in interpreting existing visual direction and translating it into polished, consistent, and high-quality design assets.

• Advanced English proficiency (written and verbal) for clear and professional communication with U.S.-based teams.

• Must be based in Latin America (LATAM) to align with Truelogic's nearshore model. Preferred Skills:

• Prior experience working with online publications, digital advertising, editorial design, marketing, or media brands to understand industry-specific nuances.

• Basic knowledge of motion design or animation, particularly for creating dynamic video frames, GIFs, or simple digital previews.

• Familiarity with the technical aspects and user experience of digital publishing environments, advertising formats, or editorial website layouts.

• Experience leveraging advanced Figma features such as Auto Layout, components, variants, and shared libraries for scalable design production.

• Experience managing high-volume visual adaptation or production workflows, demonstrating efficiency and scalability.

📝 Enhancement Note: The "Nice to have" skills strongly suggest a preference for candidates who can contribute beyond basic template adaptation, particularly in areas that enhance dynamic content delivery (motion design) and streamline production (advanced Figma features, high-volume workflows).

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a strong foundation in visual design principles, with a particular emphasis on layout, typography, and color application.

• Demonstrations of digital mockups and branded content creation for online platforms or marketing campaigns.

• Case studies or examples of adapting existing designs or brand guidelines to new contexts or publications.

• Evidence of presentation design capabilities, including visually engaging slides and collateral.

• Examples of visual asset production for digital advertising or media environments. Process Documentation:

• While not a formal requirement, candidates should be prepared to discuss their personal design process for workflow planning and optimization when adapting visuals.

• Be ready to articulate how you ensure consistency and accuracy during high-volume visual asset production.

• Demonstrate an understanding of how your visual execution contributes to broader marketing or sales objectives, even if not directly involved in strategy.

📝 Enhancement Note: Given the role's focus on visual execution and adaptation, the portfolio should prioritize concrete examples of applied design skills rather than strategic concepts. Highlighting speed, accuracy, and brand adherence in diverse contexts will be key.

💵 Compensation & Benefits

Salary Range: Based on the part-time nature (approx. 20h/week), competitive USD pay for a Visual Designer with 2-5 years of experience in Brazil, and the "highly competitive USD pay" offered by Truelogic, a range of $12 - $20 USD per hour is a reasonable estimate. This translates to approximately R$ 60 - R$ 100 BRL per hour (at a hypothetical exchange rate of R$ 5.00 to $1 USD), or $960 - $1600 USD per month for 20 hours/week.

Benefits:

• 100% Remote Work: Flexibility to work from any location with a stable internet connection.

• Highly Competitive USD Pay: Earn market-leading compensation in USD, exceeding typical local offerings.

• Paid Time Off: Access to paid time off for personal well-being and recharge.

• Work with Autonomy: Freedom to manage your schedule and focus on delivering results.

• Work with Top American Companies: Gain experience on impactful projects with industry-leading U.S. companies.

• Global Network: Opportunity to connect with a diverse, international team of professionals.

• Dynamic Teams: Engagement activities and a supportive team environment.

Working Hours: Approximately 20 hours per week, with flexibility to manage your schedule as long as project deadlines are met. The role operates on an "on-demand contract project" basis, implying variable workloads based on client needs.

📝 Enhancement Note: The salary estimate is based on industry benchmarks for remote visual designers in Brazil, factoring in the premium offered for USD compensation and the part-time nature of the role. The benefits package emphasizes flexibility, competitive pay, and professional development through exposure to U.S. companies.

🎯 Team & Company Context

🏢 Company Culture

Industry: Staff Augmentation / Technology Services / Digital Transformation. Truelogic provides nearshore tech talent to U.S. companies, acting as a bridge between Latin American professionals and the U.S. market. The client operates in Data-Driven Digital Commerce and Advertising Technology.

Company Size: 600+ highly skilled tech professionals. This indicates a well-established organization with diverse capabilities and a significant global reach.

Founded: Over two decades ago. This signifies stability, extensive experience, and a proven track record in the staff augmentation industry.

Team Structure:

• The Visual Designer will be part of Truelogic's talent pool, likely reporting to a Truelogic manager or account coordinator for administrative and HR matters.

• They will collaborate directly with the client's sales and production teams, integrating into project-specific workflows.

• Cross-functional collaboration will primarily occur with these client-side teams, requiring clear communication and alignment on design deliverables. Methodology:

• Data-Driven Insights: The client company leverages AI and consumer insights to match audiences with products, indicating a focus on performance and data-informed strategies.

• Workflow Optimization: Truelogic's business model is built on efficient talent placement and project execution, implying a culture that values streamlined processes.

• Automation & Efficiency: While not directly a design task, the client's technology likely utilizes automation for advertising and conversion tracking, suggesting an appreciation for efficiency.

Company Website: https://www.truelogic.io/

📝 Enhancement Note: Truelogic acts as an employer of record and talent provider, meaning the designer is employed by Truelogic but works on projects for their clients. The culture is likely a blend of Truelogic's focus on professional development and work-life balance, combined with the client's fast-paced, results-oriented environment in digital advertising.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a specialized, mid-level designer focused on production and adaptation. It's a project-based, part-time engagement rather than a traditional full-time operational role within a company's core GTM or RevOps structure.

Reporting Structure: You will report to a Truelogic point of contact for employment matters and will take direction from the client's sales and production teams for project-specific tasks.

Operations Impact: While not directly in operations, the designer's work directly supports the client's sales efforts by creating compelling visual collateral that influences client acquisition and revenue generation through effective advertising and sales presentations.

Growth Opportunities:

• Skill Specialization: Deepen expertise in Figma, particularly its advanced features like Auto Layout, components, and shared libraries, for more efficient production workflows.

• Industry Exposure: Gain valuable experience in the e-commerce, digital advertising, and media technology sectors by working with U.S. companies on their critical projects.

• Portfolio Expansion: Build a strong portfolio with diverse examples of visual adaptation, digital mockups, and branded content for high-profile clients.

• Potential for Increased Hours: Successful performance on initial projects could lead to more consistent or increased part-time hours, depending on client demand.

📝 Enhancement Note: Growth here is primarily skill-based and portfolio-driven, rather than a traditional hierarchical promotion. The "on-demand" nature means growth is tied to securing and excelling in multiple project engagements.

🌐 Work Environment

Office Type: This is a 100% remote position. There is no physical office requirement.

Office Location(s): Remote work is permitted from Latin America (LATAM), with a specific mention of São Paulo, Brazil.

Workspace Context:

• The work environment is fully remote, requiring a personal setup with a reliable laptop and internet connection.

• Collaboration will occur digitally, likely through communication platforms (e.g., Slack, Teams) and project management tools.

• The design work is focused on visual execution, leveraging digital tools like Figma, and requires a dedicated space for concentration.

• Interaction with the sales and production teams will be digital, emphasizing clear communication for project briefs and feedback.

Work Schedule: Approximately 20 hours per week, with significant flexibility. The "on-demand" nature means the workload can fluctuate. You'll need to manage your time effectively to meet project deadlines, but the specific hours of the day are largely up to you.

📝 Enhancement Note: The remote and flexible nature is a key selling point, emphasizing autonomy and work-life balance. Candidates need to be self-disciplined and comfortable managing their own time and communication in a distributed team setting.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of your resume and portfolio to assess basic qualifications and visual design capabilities.

• Skills Assessment/Test: A practical design test using Figma, possibly involving adapting a template or creating a mockup based on a brief, to evaluate your technical skills and speed.

• Interview with Truelogic: Discussion about your experience, work style, availability, and English proficiency. This stage will focus on your fit with Truelogic's model and client expectations.

• Client Interview (Possible): Depending on the client's process, a brief interview with the client's sales or production team might occur to assess cultural fit and understanding of their needs.

Portfolio Review Tips:

• Showcase Figma Proficiency: Ensure your portfolio clearly demonstrates your expertise in Figma, highlighting complex layouts, component usage, and adaptable designs.

• Emphasize Adaptation: Include examples where you've successfully adapted existing branding or templates to new contexts, showcasing your attention to detail and understanding of visual identity.

• Highlight Digital Mockups: Feature high-fidelity mockups that effectively visualize how content or ads would appear within specific online publication layouts.

• Quantify Results (if possible): While challenging for this role, if any past work led to measurable improvements (e.g., increased engagement on a presented concept), mention it.

• Tailor to E-commerce/Advertising: Prioritize projects relevant to digital commerce, advertising technology, or online media to align with the client's industry.

Challenge Preparation:

• Figma Practice: Re-familiarize yourself with Figma's features, especially Auto Layout, components, and prototyping if applicable. Practice creating layouts quickly and efficiently.

• Brand Analysis: Be prepared to quickly analyze a website's visual identity (colors, fonts, spacing, imagery) and articulate how you would replicate or adapt it.

• Communication: Practice articulating your design decisions clearly and concisely in English, especially when explaining how you've met specific project requirements.

📝 Enhancement Note: The interview process will likely heavily weigh practical design skills and the ability to perform under project constraints. A strong, visually representative portfolio and a practical design test are critical.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: This is the core tool for this role. Proficiency in its design, layout, component, and variant features is essential.

• Communication Platforms: Likely Slack, Microsoft Teams, or similar for daily communication with Truelogic and the client's teams.

Analytics & Reporting:

• While not a direct responsibility, understanding how visual assets contribute to performance metrics (e.g., click-through rates, engagement) in digital advertising would be beneficial.

• Familiarity with analytics dashboards used by digital publishers or advertisers could be a plus. CRM & Automation:

• Not directly applicable to the designer's role, but an understanding of how sales presentations and digital collateral fit into broader CRM and sales automation workflows of the client's business would be advantageous.

📝 Enhancement Note: Figma proficiency is paramount. The role is focused on design execution, so expertise in analytical or CRM tools is secondary but can provide context for how the visual work supports business objectives.

👥 Team Culture & Values

Operations Values:

• Efficiency & Productivity: Given the "on-demand" and "part-time" nature, a focus on delivering results quickly and efficiently is key.

• Attention to Detail: Crucial for accurately adapting branding and ensuring polished final assets.

• Adaptability & Flexibility: The ability to pivot between different brand guidelines and project requirements is essential.

• Collaboration: Working effectively with sales and production teams to meet client needs.

• Professionalism: Maintaining advanced English communication and delivering high-quality work.

Collaboration Style:

• Digital & Asynchronous: Expect to collaborate primarily through digital channels, with potential for some real-time meetings.

• Feedback-Oriented: Be prepared to receive and incorporate feedback from sales and production teams to refine visual assets.

• Cross-Functional Integration: You'll be integrated into client project teams, requiring you to understand their objectives and contribute visually to their sales and marketing efforts.

📝 Enhancement Note: The culture emphasizes a blend of remote work flexibility with a results-driven approach. Candidates should demonstrate a proactive attitude, strong communication skills, and a commitment to quality, even in a part-time, project-based capacity.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: The need for quick turnarounds on "on-demand" projects can be challenging while maintaining high visual standards.

• Navigating Diverse Brand Guidelines: Accurately interpreting and applying a wide range of brand identities and publication layouts requires sharp observational skills and attention to detail.

• Managing Variable Workload: The "on-demand" nature means work availability can fluctuate, requiring adaptability in personal scheduling.

• Remote Collaboration: Effectively communicating and collaborating with teams across different time zones and locations in a fully remote setting.

Learning & Development Opportunities:

• Mastery of Figma: Deepen expertise in advanced Figma features, potentially leading to more complex and higher-value design tasks.

• Industry Insight: Gain direct exposure to the e-commerce, advertising technology, and digital media industries, understanding their visual communication needs.

• Portfolio Building: Accumulate a diverse range of high-quality visual assets and case studies that showcase your adaptability and skill.

• Cross-Cultural Collaboration: Enhance communication and collaboration skills by working with professionals from different cultural backgrounds.

📝 Enhancement Note: The challenges are inherent to project-based, remote work. The growth opportunities are substantial for a designer looking to hone their skills in a specific industry niche and build a strong portfolio with international clients.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for adapting existing design templates to a new brand's visual identity." (Focus on your methodology for analyzing brand elements and applying them accurately.)

• "How do you ensure consistency across multiple visual assets for different publications or platforms?" (Highlight your attention to detail, use of style guides, and quality control measures.)

• "Walk me through a project where you created digital mockups or presentation assets for a client. What was the objective, and what was your approach?" (Prepare a concise case study showcasing your design process and outcomes.)

• "How do you manage your time and prioritize tasks when working on multiple short-term, on-demand projects?" (Emphasize your organizational skills, time management techniques, and communication strategies.) Company & Culture Questions:

• "What interests you about working for Truelogic and our client in the e-commerce/advertising tech space?" (Research Truelogic's mission and the client's business model.)

• "How do you handle constructive feedback on your designs, especially when working with sales or production teams?" (Showcase your openness to feedback and collaborative spirit.)

• "Describe your experience working remotely. What are your strategies for staying productive and connected?" (Highlight your self-discipline, communication skills, and comfort with remote tools.) Portfolio Presentation Strategy:

• Curate Selectively: Choose 3-5 of your strongest projects that best represent the skills required for this role (Figma, adaptation, mockups, presentations).

• Tell a Story: For each project, clearly articulate the challenge, your process, the tools used (especially Figma), and the outcome.

• Highlight Adaptation: Ensure your examples clearly demonstrate your ability to take existing elements and adapt them effectively to new branding and layouts.

• Focus on Visual Execution: Showcase the quality of your digital mockups and presentation assets, emphasizing clarity, aesthetics, and brand adherence.

• Be Ready for Figma Demo: Prepare to potentially walk through a Figma file live or discuss your file structure and organization.

📝 Enhancement Note: The interview will likely involve a practical design test and questions assessing your ability to execute, adapt, and communicate effectively in a remote, project-based environment. Your portfolio is your primary selling tool.

📌 Application Steps

To apply for this Visual Designer position:

• Submit your application through the provided link on Ashby.

• Curate Your Portfolio: Select 3-5 of your most relevant projects, focusing on Figma proficiency, visual adaptation, digital mockups, and presentation design. Ensure your portfolio is easily accessible (e.g., a personal website, Behance, or a shared Figma link).

• Tailor Your Resume: Highlight your experience with Figma, visual design for digital marketing/advertising, brand adaptation, and any experience with e-commerce or media clients. Use keywords from the job description.

• Prepare Your Figma Skills: Rehearse your Figma workflow, focusing on efficiency, component usage, and Auto Layout. Be ready for a practical design test.

• Practice Your English Communication: Prepare to discuss your experience, process, and portfolio in clear, professional English.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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