Visual Designer (Part-time) - E-commerce/Advertising

📍 Job Overview

Job Title: Visual Designer (Part-time) - E-commerce/Advertising

Company: Truelogic

Location: Mexico (Remote)

Job Type: Full-time (Part-time, On-Demand Contract Project)

Category: Creative & Media / Art & Design

Date Posted: October 02, 2026

Experience Level: Mid-Level (2-5 years implied)

Remote Status: Fully Remote

🚀 Role Summary

• This role is a specialized Visual Designer position focused on adapting existing designs for e-commerce and digital advertising platforms, rather than a UI/UX or product design role.

• The core function involves creating high-fidelity digital mockups and visual assets for sales presentations, requiring a strong emphasis on execution and brand consistency.

• Candidates will leverage Figma extensively to modify templates, apply branding elements, and ensure visual alignment with various online publications and media platforms.

• This is a part-time, on-demand contract project requiring approximately 20 hours per week, offering flexibility within a remote work environment based in Latin America.

📝 Enhancement Note: The "Job Type" is listed as Full-time but also described as "part-time, on-demand contract project" and "about 20h/week". This suggests the core employment might be full-time with Truelogic, but the specific project allocation is part-time. The role is explicitly not UI/UX or Product Design, focusing purely on visual execution and adaptation.

📈 Primary Responsibilities

• Adapt existing Figma templates to precisely match the visual identity, typography, color palettes, and layout structures of diverse online newspapers, magazines, and digital media platforms.

• Conduct thorough reviews of prospect websites to meticulously identify and extract key visual elements, including typography, color schemes, imagery styles, spacing guidelines, and overall compositional aesthetics.

• Develop high-fidelity digital mockups that effectively illustrate how branded content or specific advertising experiences would be seamlessly integrated within a given publication's environment.

• Execute updates to typography, color palettes, layouts, and visual framing across various pitch materials and presentation assets to ensure brand consistency and impact.

• Create and refine visual assets, including static images and video frames, that are integral to customized sales presentations and digital advertising campaigns.

• Perform occasional, ad-hoc updates to presentation decks, digital collateral, and other visual materials as requested by sales and production teams.

• Collaborate closely with sales and production teams to ensure the timely delivery of polished, high-quality visual materials, often under tight turnaround times.

📝 Enhancement Note: The responsibilities highlight a strong production and execution focus, emphasizing the adaptation of existing assets rather than original concept creation. The need to "review prospect websites" suggests a research and analysis component to inform the design adaptation process.

🎓 Skills & Qualifications

Education: No specific educational requirements are listed, implying that practical experience and portfolio strength are prioritized over formal degrees.

Experience: Mid-level experience (implied 2-5 years) in visual design, with a focus on digital execution and adaptation. Experience working with production workflows and meeting tight deadlines is crucial.

Required Skills:

• Hands-on proficiency with Figma, demonstrating a strong understanding of its layout, design tools, and functionalities.

• Robust visual design capabilities, with a particular emphasis on layout design, typography, composition, and color theory.

• Exceptional attention to detail, enabling accurate adaptation of visual assets to diverse brand identities and specifications.

• Proven experience in creating visual assets for digital marketing, presentations, or branded content initiatives.

• Demonstrated ability to work independently, manage multiple short-term, project-based assignments, and maintain productivity.

• Strong capacity to interpret and translate existing visual directions into polished, consistent, and high-quality design assets.

• Advanced English proficiency for clear and professional communication in a business environment.

• Must be based in Latin America (LATAM). Preferred Skills:

• Prior experience working with online publications, digital advertising, editorial design, marketing, or media brands.

• Basic knowledge of motion design or animation, particularly for creating video frames, GIFs, or simple digital previews.

• Familiarity with the nuances of digital publishing environments, standard advertising formats, or common editorial website layouts.

• Experience utilizing advanced Figma features such as Auto Layout, components, variants, and shared libraries for efficient design systems.

• Experience managing high-volume visual adaptation tasks or contributing to production-level design workflows.

📝 Enhancement Note: The emphasis on Figma, layout, typography, and composition, combined with the "not a UI/UX role" clarification, strongly positions this as a production-focused graphic design role within a digital context. The advanced English requirement and LATAM residency are critical filters for applicants.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 distinct projects demonstrating your ability to adapt visual styles and branding across different platforms or clients.

• Include examples of digital mockups, specifically highlighting how you've presented design concepts within a publication or digital environment context.

• Provide visual case studies that illustrate your process for interpreting brand guidelines and applying them to new templates or layouts.

• Highlight projects where you've managed typography, color, and spacing to maintain visual hierarchy and brand consistency.

• Include examples of presentation design or digital collateral creation, showcasing your ability to deliver polished marketing assets. Process Documentation:

• For each portfolio piece, briefly outline the project objective, your specific role, the tools used (e.g., Figma), and the key design challenges you addressed.

• Demonstrate your approach to understanding client requirements and translating them into visual design solutions, especially when adapting existing templates.

• Illustrate your workflow for reviewing existing digital environments (e.g., websites) and extracting relevant visual information.

• Explain your process for ensuring consistency and accuracy when applying branding elements across multiple deliverables or formats.

📝 Enhancement Note: Given the role's focus on visual execution and adaptation within Figma, the portfolio should heavily feature Figma-based work. The emphasis on adapting to "different online publications and media platforms" means showcasing versatility in applying brand guidelines to varied contexts is key.

💵 Compensation & Benefits

Salary Range:

Based on the role being part-time (approx. 20 hours/week), remote in LATAM, and requiring mid-level experience with advanced English, a competitive hourly rate in USD is expected. A reasonable estimate for this type of specialized remote design work in Latin America, considering Truelogic's stated "Highly Competitive USD Pay," would range from $15 to $25 USD per hour.

• Methodology: This estimate is derived from research into freelance and contract visual designer rates in major LATAM markets (e.g., Mexico, Colombia, Argentina) for roles requiring advanced English and proficiency in Figma, as well as industry benchmarks for staff augmentation services offering USD compensation. The "2-5 years" implied experience level supports this range.

Benefits:

• 100% Remote Work: Flexibility to work from any location within Mexico, with the requirement of a laptop and reliable internet connection.

• Highly Competitive USD Pay: Earn market-leading compensation paid in US Dollars, designed to exceed typical local market offerings.

• Paid Time Off: Access to paid time off, supporting work-life balance and employee well-being.

• Work with Autonomy: Freedom to manage your schedule and focus on delivering results, emphasizing efficiency and task completion over strict adherence to clock-in/clock-out times.

• Work with Top American Companies: Opportunity to collaborate on impactful projects with leading U.S. companies, gaining exposure to diverse business environments.

Working Hours: Approximately 20 hours per week, with flexibility in scheduling as long as project deliverables are met on time.

📝 Enhancement Note: The compensation estimate is based on the part-time nature, remote LATAM location, and the premium paid for advanced English and specialized design skills like Figma. The benefits emphasize flexibility, competitive pay, and professional exposure.

🎯 Team & Company Context

🏢 Company Culture

Industry: Truelogic operates in the Staff Augmentation and IT Services sector, focusing on providing technology professionals to U.S. companies. Its client in this role is in the Data-Driven Digital Commerce and Advertising Technology sector.

Company Size: Truelogic is a mid-to-large sized company, employing over 600 highly skilled tech professionals. This indicates a structured organization with established processes and a significant global presence.

Founded: Truelogic has been operating for over two decades, signifying stability, extensive experience in the nearshore market, and a proven track record of delivering technology solutions.

Team Structure:

• The Visual Designer will likely be part of a broader creative or production team within Truelogic, supporting various clients.

• They will report to a manager or lead within Truelogic who oversees client project assignments and performance.

• Close collaboration with client-side sales and production teams is expected, requiring effective communication and integration across organizational boundaries. Methodology:

• Truelogic's methodology revolves around matching skilled professionals with U.S. companies to drive digital transformation and project success.

• The client's methodology is data-driven, leveraging AI and consumer insights to optimize digital commerce and advertising experiences, focusing on personalized campaigns and high-quality conversions.

Company Website: https://www.truelogic.io/

📝 Enhancement Note: The company culture is characterized by professional growth, a global network, and working with established U.S. clients. The client's focus on data and AI suggests a fast-paced, results-oriented environment for the visual designer's output.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a specialized, project-based contributor within the creative and design field, specifically focused on visual execution and adaptation. It is not a traditional "operations" role in the sense of revenue or sales operations but requires operational discipline in managing tasks and deadlines.

Reporting Structure: The Visual Designer will report to a manager or lead at Truelogic who handles client project allocation and performance. They will also work closely with client-side sales and production teams, requiring cross-functional communication and alignment.

Operations Impact: While not directly managing revenue or sales processes, this role impacts the client's sales effectiveness by creating compelling visual materials that enhance presentations and demonstrate potential advertising placements. The quality of the visual execution directly influences the perception of the client's brand and offerings to potential partners and advertisers.

Growth Opportunities:

• Skill Specialization: Deepen expertise in Figma, particularly in advanced features like Auto Layout, components, and variants, becoming a go-to resource for template adaptation and production workflows.

• Industry Exposure: Gain significant experience in the e-commerce and digital advertising technology sectors, understanding their visual communication needs and trends.

• Client Project Variety: Work on diverse projects for various online publications and media platforms, expanding a portfolio with a wide range of visual styles and branding challenges.

• Potential for Increased Hours: As on-demand projects arise, there may be opportunities for increased weekly hours based on performance and availability.

📝 Enhancement Note: Growth in this role is primarily skill-based and project-portfolio focused, rather than hierarchical advancement within a traditional operations structure. The "operations" aspect relates to the disciplined execution of design tasks.

🌐 Work Environment

Office Type: This is a 100% remote position, meaning there is no physical office requirement. The work environment is entirely digital and home-based.

Office Location(s): While the role is remote, candidates must be based in Mexico (and more broadly, Latin America). This is a requirement for legal and operational reasons.

Workspace Context:

• The workspace is your own home office, requiring a reliable internet connection and a functional laptop capable of running Figma efficiently.

• Collaboration will primarily occur through digital communication tools (e.g., Slack, email, video conferencing) for team meetings and project discussions.

• The environment is geared towards independent work and self-management, with clear deliverables and deadlines driving progress.

Work Schedule: The role requires approximately 20 hours per week. While there's flexibility in managing these hours, a commitment to meeting deadlines and availability for urgent requests or team syncs during core business hours (likely U.S. Eastern Time for client interaction) is expected.

📝 Enhancement Note: The emphasis on remote work and autonomy suggests a culture that trusts professionals to manage their time effectively, provided output quality and deadlines are met. The requirement to be based in Mexico is a key logistical detail.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a brief call with a Truelogic recruiter to assess basic qualifications, English proficiency, location, and interest in the role.

• Skills Assessment/Portfolio Review: A more in-depth interview where candidates present their portfolio. This will likely involve discussing specific projects, demonstrating Figma proficiency, and explaining their design process for adaptation and mockup creation. Expect questions about how you handle tight deadlines and adapt to different brand guidelines.

• Client Interview (Potentially): Depending on the client's process, there might be a final interview with the client-side sales or production team to assess fit and understanding of their needs.

• Offer: If successful, an offer for the part-time contract role will be extended.

Portfolio Review Tips:

• Figma Showcase: Ensure your portfolio prominently features work created in Figma. Be prepared to discuss your workflow, use of components, Auto Layout, and other advanced features.

• Adaptation Examples: Include projects that clearly demonstrate your ability to adapt existing templates or brand guidelines to new contexts. Highlight how you maintained brand integrity while meeting specific project requirements.

• Digital Mockups: Showcase examples of high-fidelity digital mockups, particularly those that simulate how content or ads would appear within a website or publication layout.

• Visual Storytelling: For each project, clearly articulate the challenge, your solution, and the outcome. Focus on how your visual execution supported the client's goals (e.g., improved presentation clarity, demonstrated ad placement effectiveness).

• Conciseness: Given the on-demand nature, be prepared to present your most relevant work efficiently.

Challenge Preparation:

• Be ready for a practical design exercise that might involve adapting a provided template to a new brand or creating a digital mockup based on a brief.

• Practice articulating your design decisions clearly and concisely, especially regarding layout, typography, and color choices.

• Prepare to discuss your understanding of digital publishing environments and advertising formats.

• Be ready to demonstrate your problem-solving approach when faced with tight deadlines or complex visual requirements.

📝 Enhancement Note: The interview process will heavily emphasize practical design skills, portfolio presentation, and the ability to execute visually within specific constraints, particularly using Figma.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: This is the core tool for this role. Proficiency in its layout features, components, variants, auto layout, and collaborative capabilities is essential.

• Adobe Creative Suite (Implied): While Figma is primary, familiarity with Photoshop for image manipulation or Illustrator for vector assets might be beneficial, though not explicitly required.

Analytics & Reporting:

• Not directly applicable to this visual design execution role. The focus is on output, not performance analytics of the design itself. CRM & Automation:

• Not directly applicable. The role is focused on creative asset production, not managing sales or marketing automation systems.

📝 Enhancement Note: The technology stack is heavily weighted towards Figma. Any additional design tools are secondary but could be a plus. The absence of CRM and automation tools reinforces the role's specialized, execution-focused nature.

👥 Team Culture & Values

Operations Values:

• Efficiency & Productivity: The "on-demand" and "part-time" nature, coupled with tight deadlines, implies a strong emphasis on efficient workflow and maximizing output within allocated time.

• Quality Execution: Delivering polished, high-fidelity visuals that accurately reflect brand identities is paramount.

• Adaptability & Versatility: The role requires adapting to diverse visual styles and client requirements, demanding flexibility and a strong grasp of design principles.

• Professionalism & Communication: As a remote contractor working with U.S. clients, clear, concise, and professional communication in English is crucial.

• Autonomy & Responsibility: Valuing individuals who can manage their time effectively and deliver results independently.

Collaboration Style:

• Remote & Asynchronous: Much of the collaboration will likely be digital and potentially asynchronous, relying on clear documentation and communication.

• Cross-Functional: The designer will collaborate with sales and production teams, requiring an understanding of their needs and objectives.

• Feedback-Oriented: Expect to receive feedback on designs and iterate accordingly, demonstrating an ability to incorporate constructive criticism.

📝 Enhancement Note: The culture values efficient, high-quality execution and adaptability. The remote nature necessitates strong self-management and clear communication skills.

⚡ Challenges & Growth Opportunities

Challenges:

• Tight Turnaround Times: The need to deliver polished materials within "tight turnaround times" can be demanding and requires excellent time management and efficient workflow.

• Brand Adaptation Complexity: Accurately translating diverse brand identities and visual styles onto various publication layouts can be challenging, requiring keen observation and design intuition.

• Balancing Autonomy with Collaboration: Effectively managing independent work while staying aligned with sales and production teams' evolving needs.

• Visual Consistency Across Platforms: Ensuring that adapted designs maintain a cohesive look and feel across different digital environments.

Learning & Development Opportunities:

• Advanced Figma Mastery: Opportunity to become highly proficient in advanced Figma features and workflows, particularly those related to design systems and production efficiency.

• E-commerce & Advertising Visual Trends: Gaining hands-on experience with the visual strategies employed in digital commerce and advertising, understanding what resonates with target audiences.

• Client Collaboration Experience: Developing skills in client-facing communication and project execution within a U.S. business context.

• Portfolio Expansion: Building a robust portfolio with diverse examples of visual adaptation and digital mockup creation, enhancing future career prospects.

📝 Enhancement Note: The primary challenges are execution-based, focusing on speed, accuracy, and adaptability. Growth is centered on honing specialized design skills and gaining industry-specific experience.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to adapt an existing design or brand guideline to a new context. What was your process, and what were the key considerations?" (Focus on your systematic approach to interpretation and execution.)

• "How do you ensure visual consistency and brand accuracy when working with multiple templates or client brand identities simultaneously?" (Highlight your organizational and attention-to-detail skills.)

• "Walk me through a project where you created digital mockups for a presentation. What was the goal, and how did your visuals contribute to it?" (Prepare a specific case study from your portfolio.)

• "Imagine you need to design a digital ad placement for a fashion brand on a tech news website. What are the key visual elements you would consider?" (Demonstrate understanding of context and audience.) Company & Culture Questions:

• "What interests you about this part-time, on-demand role with Truelogic?" (Emphasize flexibility, competitive pay, and working with U.S. clients.)

• "How do you manage your time and prioritize tasks when working remotely on project-based assignments with varying deadlines?" (Showcase your self-management and organizational skills.)

• "What are your expectations regarding communication and collaboration with remote teams?" (Highlight your proactive communication style.) Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type or client. For each piece, include a brief overview, your role, the tools used, and key visual decisions.

• Figma Focus: Be prepared to screen-share and walk through a Figma file, showcasing your process, components, and any advanced features you utilized.

• Highlight Adaptation: Clearly point out examples where you successfully adapted designs or brand guidelines. Explain the challenge and your solution.

• Quantify Impact (If Possible): While difficult for this role, if any of your past work led to tangible results (e.g., improved engagement metrics for a digital ad), mention it.

• Conciseness: Practice your presentation to be clear, engaging, and within a reasonable timeframe (e.g., 15-20 minutes for the portfolio walkthrough).

📝 Enhancement Note: Interview preparation should focus heavily on practical design application, Figma proficiency, and the ability to articulate one's process and decisions clearly, especially in the context of adaptation and execution.

📌 Application Steps

To apply for this Visual Designer position:

• Submit your application through the provided link on jobs.ashbyhq.com.

• Prepare a strong portfolio that prominently features your work in Figma, showcasing adaptation examples, digital mockups, and strong layout/typography skills. Tailor your portfolio to highlight relevant projects for e-commerce and digital advertising.

• Optimize your resume to highlight experience with Figma, visual design, layout, typography, brand adaptation, and working under deadlines. Ensure keywords from the job description are integrated naturally.

• Practice your portfolio presentation, focusing on clearly explaining your design process, problem-solving approach, and the visual decisions made for each project. Be ready to screen-share your Figma work.

• Research Truelogic and its client's industry (digital commerce and advertising technology) to understand their business context and tailor your responses during interviews, demonstrating genuine interest and industry awareness.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.