Visual Designer (Part-time) - E-commerce/Advertising

📍 Job Overview

Job Title: Visual Designer (Part-time) - E-commerce/Advertising

Company: Truelogic

Location: Panama

Job Type: Full-time (Part-time hours)

Category: Creative & Design / Marketing Operations

Date Posted: 2026-10-02

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• This role is a part-time, on-demand contract project focused on visual execution and brand adaptation for a technology company in the e-commerce and digital advertising space.

• The Visual Designer will primarily utilize Figma to adapt existing templates and create high-fidelity digital mockups, demonstrating how branded content would appear across various online publications and media platforms.

• Key responsibilities include updating typography, color palettes, layouts, and visual framing for sales presentations, digital collateral, and advertising materials, with a strong emphasis on visual consistency and brand alignment.

• This is not a UI/UX or Product Design role; the focus is on executing visual designs based on established brand guidelines and publication layouts, requiring a strong eye for detail and an understanding of digital publishing environments.

📝 Enhancement Note: While the job type is listed as "FULL_TIME," the description explicitly states "part-time, on-demand contract project" and "about 20h/week." This suggests a flexible, part-time engagement within a full-time employment structure, common for project-based roles. The category has been broadened to include Marketing Operations due to the nature of creating materials for sales and advertising.

📈 Primary Responsibilities

• Adapt existing Figma templates to precisely match the visual identity, typography, color palettes, imagery, and overall composition of diverse online newspapers, magazines, and media platforms.

• Develop high-fidelity digital mockups that convincingly illustrate the integration of branded content or advertising experiences within specific publication layouts.

• Execute updates to typography, color schemes, layouts, and visual framing across various pitch materials, presentation assets, and digital collateral to ensure brand consistency.

• Prepare and refine visual assets, including individual frames for video content, for use in customized sales presentations and digital advertising campaigns.

• Perform ad-hoc updates to presentation decks, digital collateral, and other visual materials as required, demonstrating agility and responsiveness to client needs.

• Collaborate closely with sales and production teams to ensure the timely delivery of polished, high-quality visual materials, often under tight turnaround times.

• Interpret and translate existing visual directions into polished, consistent, and brand-aligned visual assets for diverse client projects.

• Review prospect websites to thoroughly understand their visual elements and identify opportunities for effective brand integration.

📝 Enhancement Note: The responsibilities have been elaborated to highlight the specific design tasks, the emphasis on brand adaptation and publication context, and the collaborative nature of the role within a project-based framework. The inclusion of "sales presentations" and "digital advertising campaigns" further clarifies the operational context.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Graphic Design, Visual Communications, or a related field is highly recommended. Practical experience and a strong portfolio will be prioritized over formal education.

Experience: A minimum of 2-5 years of hands-on experience in visual design, with a significant focus on adaptation, layout, and brand application within digital media or advertising contexts.

Required Skills:

• Figma Proficiency: Demonstrated hands-on experience with Figma, including a strong command of its layout tools, design features, and collaborative functionalities.

• Visual Design Expertise: Strong skills in layout design, typography, composition, and color theory, with a keen eye for aesthetic appeal and brand consistency.

• Brand Adaptation: Proven ability to accurately interpret and apply diverse brand identities and visual styles to existing templates and new designs.

• Digital Mockup Creation: Experience creating detailed, high-fidelity digital mockups for presentations, advertising, or publishing environments.

• Attention to Detail: Meticulous attention to detail to ensure accuracy in adapting visual elements and maintaining brand integrity across all deliverables.

• Independent Work Ethic: Ability to work autonomously, manage multiple short-term projects, and deliver results efficiently within project-based assignments.

• Visual Interpretation: Strong capacity to understand and translate existing visual directions into polished, consistent, and effective design assets.

• Advanced English Proficiency: Excellent verbal and written English communication skills for professional collaboration with U.S. companies and teams.

Preferred Skills:

• Experience with online publications, digital advertising, editorial design, or marketing/media brands.

• Basic knowledge of motion design or animation for creating GIFs, video frames, or simple digital previews.

• Familiarity with digital publishing environments, various advertising formats, or editorial website layouts.

• Advanced Figma skills, including experience with Auto Layout, components, variants, and shared libraries for efficient design system management.

• Experience with high-volume visual adaptation or production workflows, demonstrating efficiency and scalability.

📝 Enhancement Note: The experience level has been inferred as Mid-Level (2-5 years) based on the requirement for "hands-on experience" and the nature of the tasks. Preferred skills have been expanded to include specific Figma features and workflow experience relevant to high-volume production environments.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a strong track record of visual design adaptation, particularly for digital publications, advertising, or sales presentations.

• Specific examples demonstrating the ability to adapt existing templates and branding to new contexts, highlighting before-and-after scenarios.

• Case studies or project examples that illustrate the creation of high-fidelity digital mockups and their intended application.

• Evidence of applying brand guidelines, typography, and color palettes accurately across diverse projects.

• Demonstrations of work within Figma, ideally showcasing complex layouts or component-based designs if applicable. Process Documentation:

• While formal process documentation isn't a primary output, the candidate should be prepared to articulate their workflow for adapting designs, managing feedback, and meeting tight deadlines.

• Ability to explain the steps taken to analyze publication websites and translate their visual elements into design adaptations.

• Understanding of how to manage asset updates and ensure consistency across multiple presentation decks or digital collateral pieces.

📝 Enhancement Note: The portfolio requirements are tailored to emphasize the specific nature of this role: adaptation, execution, and brand consistency within digital media. The "Process Documentation" section focuses on the candidate's ability to explain their workflow, which is critical for a project-based role.

💵 Compensation & Benefits

Salary Range: Based on regional research for Panama and the specified part-time (20 hours/week) engagement for a mid-level Visual Designer with specialized skills in Figma and digital adaptation, a competitive hourly rate is expected. For Panama, this could range from $15 - $25 USD per hour, translating to approximately $1,200 - $2,000 USD per month for 20 hours/week. This estimate considers the "Highly Competitive USD Pay" offered by Truelogic and the demand for skilled remote design professionals in Latin America.

Benefits:

• 100% Remote Work: Freedom to work from any location with a stable internet connection.

• Highly Competitive USD Pay: Market-leading compensation in USD, often exceeding local standards.

• Paid Time Off: Allocated paid time off for rest and rejuvenation.

• Work with Autonomy: Flexibility to manage one's own schedule, focusing on task completion and results.

• Work with Top American Companies: Opportunity to collaborate with industry-leading U.S. companies on impactful projects.

• Professional Network: Access to a diverse, global network of over 600 professionals.

• Dynamic Team Environment: Opportunities to engage with dynamic teams and skilled senior professionals.

Working Hours: Approximately 20 hours per week, with flexibility in scheduling as long as project deadlines and deliverables are met. The role requires availability for communication and collaboration with U.S. teams, potentially aligning with Eastern Standard Time (EST) hours for key interactions.

📝 Enhancement Note: A salary range has been estimated based on the location (Panama), part-time nature (20 hours/week), experience level (Mid-Level), and the explicit mention of "Highly Competitive USD Pay." The benefits have been expanded based on the provided "What We Offer" and "Why You'll Like Working Here" sections, focusing on aspects relevant to remote operations professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Truelogic operates within the Technology and Staff Augmentation industries, providing nearshore tech talent to U.S. companies. The client operates in the E-commerce, Digital Advertising, and Technology sectors, specifically focusing on data-driven commerce and advertising technology. This dual industry context means a blend of a service-oriented, client-focused culture at Truelogic and a fast-paced, data-centric, and innovative culture at the client company.

Company Size: Truelogic has over 600 employees, indicating a well-established and sizable organization capable of managing complex client relationships and providing robust support to its professionals. The client company is described as helping brands of "all sizes," from "startups" to "industry leaders," suggesting a diverse client base and potentially a dynamic, growth-oriented environment.

Founded: Truelogic has been providing services for "over two decades," signifying stability, extensive experience, and a mature operational framework. The client's specific founding date is not provided, but their focus on AI and digital transformation suggests a modern, forward-thinking approach.

Team Structure:

• Truelogic: Likely organized into client-facing account management, talent acquisition, HR, and operations support teams, with a distributed network of technical and creative professionals.

• Client Team: The Visual Designer will likely be integrated into a project team that may include sales representatives, account managers, and production specialists. Collaboration will be cross-functional, bridging client needs with design execution.

• Reporting: The Visual Designer will report to a project lead or manager within the client's operational or production team, with oversight potentially from Truelogic's account management.

Methodology:

• Truelogic: Employs a methodology centered on efficient staff augmentation, talent matching, and client satisfaction through reliable service delivery.

• Client: Operates with a data-driven methodology, leveraging AI and consumer insights to optimize personalized affiliate and advertising experiences. This implies a focus on analytics, performance metrics, and iterative improvement in their advertising and e-commerce solutions.

Company Website: https://www.truelogic.io/

📝 Enhancement Note: The company culture section synthesizes information about both Truelogic and its client to provide a holistic view. The emphasis on "data-driven" for the client and "staff augmentation" for Truelogic sets the operational context. The team structure highlights the dual reporting/collaboration lines.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a specialized, part-time Visual Designer, focusing on execution rather than strategic design leadership. It's ideal for a mid-level designer looking for flexible, project-based work that leverages their specific skills in visual adaptation and execution within the digital advertising and e-commerce sectors.

Reporting Structure: The role involves reporting to project managers or team leads within the client organization, necessitating clear communication and adherence to project timelines. Collaboration will be key with sales and production teams.

Operations Impact: While not a traditional "operations" role in terms of process optimization, the Visual Designer's work directly impacts the client's ability to secure new business and effectively present their advertising solutions. High-quality, brand-aligned visuals are critical for sales presentations and demonstrating the value proposition to potential partners and publishers, directly influencing conversion rates and client acquisition.

Growth Opportunities:

• Skill Specialization: Deepen expertise in Figma features, brand adaptation for diverse media, and the nuances of digital publishing and advertising layouts.

• Portfolio Expansion: Build a robust portfolio with diverse projects from leading U.S. companies in e-commerce and advertising.

• Industry Exposure: Gain valuable experience working with data-driven advertising technology companies and understanding their operational needs.

• Potential for More Hours: Successful performance on part-time projects could lead to opportunities for increased hours or longer-term engagements based on client demand.

• Network Building: Connect with a global network of professionals, opening doors to future opportunities within Truelogic's network.

📝 Enhancement Note: This section reframes the "Visual Designer" role within an operational context, focusing on its impact on sales enablement and client acquisition through visual execution. Growth opportunities are tied to skill development and potential expansion within the Truelogic/client ecosystem.

🌐 Work Environment

Office Type: This is a 100% remote position, offering complete flexibility in work location.

Office Location(s): The role is based in Panama, with the expectation that candidates are located within Latin America (LATAM). This implies a remote work setup with no physical office requirement for the designer.

Workspace Context:

• Collaborative Environment: While remote, the role requires close collaboration with sales and production teams through digital communication channels.

• Tools & Technology: Primary tools will be Figma, with potential use of other communication and project management software. A reliable laptop and internet connection are essential.

• Team Interaction: Opportunities for interaction will be primarily through digital meetings, Slack, or similar platforms, focusing on project updates, feedback, and asset delivery.

Work Schedule: Approximately 20 hours per week. The schedule is flexible, emphasizing results and task completion over fixed hours, but requires alignment with U.S. business hours for critical communication and deadlines.

📝 Enhancement Note: The work environment is defined by its remote nature and the specific geographic requirement (LATAM). The emphasis is on digital collaboration and the tools necessary for remote work in a design capacity.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess technical skills, relevant experience, and overall design aesthetic.

• Technical Assessment/Portfolio Review: A deeper dive into the candidate's portfolio, potentially involving a discussion about specific projects, design choices, and adaptation strategies. A practical design exercise or template adaptation task in Figma may be administered to evaluate hands-on skills and speed.

• Client Interview: An interview with the client's hiring manager or team lead to assess cultural fit, communication skills (especially English proficiency), understanding of the client's business, and ability to work within their project framework.

• Final Offer: Based on performance across all stages.

Portfolio Review Tips:

• Showcase Adaptation: Include at least one project that clearly demonstrates your ability to adapt existing designs or branding to new contexts or platforms. Highlight the process and the final outcome.

• Figma Focus: Ensure your portfolio includes examples of work created in Figma. If possible, mention specific Figma features used (e.g., components, auto layout) if they were critical to the project.

• Publication/Advertising Examples: Prioritize projects related to digital publishing, advertising, sales collateral, or branded content. If you have direct experience with media platforms or e-commerce, emphasize this.

• Visual Consistency: Demonstrate your understanding of visual consistency by showing how you maintain brand integrity across different formats or publications.

• Concise Case Studies: For each relevant project, provide a brief overview of the challenge, your approach, the tools used (especially Figma), and the results or impact.

Challenge Preparation:

• Figma Practice: Be prepared for a practical design exercise in Figma. This might involve adapting a provided template to a new brand or publication style, or creating a digital mockup based on a brief. Focus on speed, accuracy, and adherence to brand guidelines.

• Communication Skills: Practice articulating your design process, rationale, and how you handle feedback, especially in English. Be ready to discuss your experience working with U.S. clients or teams.

• Understanding the Client: Research the client's business (data-driven digital commerce and advertising technology) to understand their market and how visual design supports their goals.

📝 Enhancement Note: The interview process and portfolio tips are tailored to the specific requirements of a visual designer focused on adaptation and execution within a digital advertising context. The emphasis on Figma and English proficiency is highlighted.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: This is the core tool for this role. Proficiency in its design features, layout capabilities, component system, and collaborative functions is essential. Experience with Auto Layout, components, and shared libraries is a significant advantage.

Analytics & Reporting:

• While not directly responsible for analytics, understanding how visual assets contribute to performance metrics in digital advertising and e-commerce is beneficial. Familiarity with tools that report on ad performance or website engagement may provide context. CRM & Automation:

• Experience with CRM systems is not directly required, but an understanding of how sales presentations and digital collateral are used in the sales cycle is helpful. Familiarity with digital asset management (DAM) systems could also be a plus for managing visual assets.

📝 Enhancement Note: The technology stack is heavily focused on Figma, as explicitly stated in the job description. Other tools are mentioned for contextual understanding of the client's business rather than direct requirement.

👥 Team Culture & Values

Operations Values:

• Accuracy and Precision: A strong emphasis on meticulous attention to detail to ensure visual elements are adapted correctly and brand guidelines are strictly followed.

• Efficiency and Speed: The ability to work quickly and deliver polished materials within tight turnaround times is paramount for this on-demand project role.

• Adaptability and Flexibility: A willingness to adapt designs to various brand identities and publication styles, and flexibility in handling project-based work.

• Collaboration and Communication: Proactive communication with sales and production teams to ensure alignment and successful project outcomes.

• Client Focus: Understanding that the visual output directly serves client needs in sales and advertising, aiming for impactful and effective communication.

Collaboration Style:

• Remote Collaboration: Primarily digital, requiring clear and concise communication through platforms like Slack, email, and video conferencing.

• Project-Oriented: Focus on collaborative efforts within specific projects, with clear roles and deadlines.

• Feedback Integration: Openness to receiving and incorporating feedback from sales and production teams to refine visual assets.

📝 Enhancement Note: The culture and values are inferred from the job responsibilities, emphasizing traits critical for a remote, project-based visual designer in a client-facing environment.

⚡ Challenges & Growth Opportunities

Challenges:

• High Volume of Adaptation: The need to consistently adapt designs to a wide variety of publication styles and brand identities can be demanding.

• Tight Turnaround Times: Working under pressure to deliver polished visuals quickly requires strong time management and efficient workflows.

• Maintaining Brand Consistency: Ensuring brand integrity across numerous different layouts and contexts requires constant vigilance and a deep understanding of brand guidelines.

• Remote Collaboration Nuances: Effectively communicating design intent and receiving precise feedback remotely can sometimes be challenging.

Learning & Development Opportunities:

• Advanced Figma Skills: Opportunity to master advanced Figma features like Auto Layout, component libraries, and design system integration through practical application.

• Digital Advertising & Publishing Insight: Gaining exposure to the operational aspects of digital advertising and publishing workflows.

• Client-Specific Design Adaptation: Learning to tailor visual communication strategies for a diverse range of U.S. e-commerce and media clients.

• Project Management Basics: Developing skills in managing project timelines and deliverables within a remote, client-focused environment.

📝 Enhancement Note: Challenges are identified based on the nature of the role (high volume, tight deadlines, remote work). Growth opportunities focus on skill enhancement and industry exposure relevant to the specific role.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for adapting a brand's visual identity to a completely new medium or platform, such as a specific online publication." (Focus on your analytical and execution steps.)

• "How do you ensure visual consistency when working with multiple, distinct brand guidelines for different clients or projects simultaneously?" (Highlight your organizational and attention-to-detail skills.)

• "Can you walk us through a project where you had to create digital mockups to showcase how advertising or branded content would appear in a specific digital environment?" (Be prepared to share specific examples from your portfolio.)

• "How do you manage your time and prioritize tasks when working on multiple short-term, on-demand design projects with tight deadlines?" (Demonstrate your time management and workflow efficiency.) Company & Culture Questions:

• "What interests you about working with a data-driven digital commerce and advertising technology company?" (Show you've researched the client's industry and value proposition.)

• "How do you approach collaboration with sales and production teams in a remote setting?" (Emphasize communication and proactive engagement.)

• "What does 'highly competitive USD pay' mean to you, and how do you see your skills contributing to a company that offers this?" (Align your value with their compensation strategy.) Portfolio Presentation Strategy:

• Highlight Adaptation: Select 2-3 projects that best showcase your ability to adapt existing templates and branding to new contexts. Clearly articulate the challenge, your approach in Figma, and the final visual outcome.

• Showcase Figma Expertise: Be prepared to discuss your specific use of Figma features (e.g., components, Auto Layout) in your projects. If possible, have a live Figma file ready to share or demonstrate.

• Focus on Visual Execution: Emphasize your skills in layout, typography, color, and composition. For mockups, explain how they effectively demonstrate the intended placement and impact of content or ads.

• Quantify Impact (if possible): While difficult for this role, if any past projects led to measurable success (e.g., improved engagement, higher conversion rates for a campaign), be ready to mention it.

📝 Enhancement Note: Interview questions are crafted to probe the core requirements of the role: Figma proficiency, visual adaptation, brand consistency, and remote collaboration. Portfolio presentation advice is practical and directly applicable to showcasing relevant skills.

📌 Application Steps

To apply for this Visual Designer position:

• Submit your application through the provided link on Ashby.

• Curate Your Portfolio: Ensure your portfolio prominently features examples of visual design adaptation, digital mockups, and work created in Figma. Prioritize projects related to digital publishing, advertising, or sales collateral.

• Tailor Your Resume: Highlight your specific experience with Figma, layout design, typography, brand adaptation, and advanced English proficiency. Quantify achievements where possible, especially regarding efficiency or successful project completion.

• Prepare for a Figma Exercise: Be ready to demonstrate your skills in a practical design task during the interview process, focusing on speed, accuracy, and adherence to design briefs.

• Research the Client: Understand the client's business in digital commerce and advertising technology to articulate how your visual design skills will support their sales and client acquisition efforts.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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