Visual Designer, Illustration and Motion - 12-month contract

📍 Job Overview

Job Title: Visual Designer, Illustration and Motion - 12-month contract

Company: OCBC

Location: Singapore

Job Type: Full time, Contract

Category: Creative & Design Operations, GTM Design Enablement

Date Posted: 2026-09-25

Experience Level: 5-10 years

Remote Status: On-site

🚀 Role Summary

• Lead the end-to-end creation of high-impact illustration and motion graphics for OCBC's consumer banking platforms, driving engagement and brand consistency.

• Develop and maintain reusable visual assets, iconography, and motion components to accelerate future campaign work and support a cohesive design system.

• Collaborate closely with cross-functional teams, including UX designers, product managers, brand, and marketing, to translate complex banking journeys into intuitive, human-centered visual solutions.

• Ensure all visual and motion output adheres to strict performance constraints and brand compliance within a regulated financial services environment.

📝 Enhancement Note: This role is positioned within the Group Customer Experience (GCX) Content and Design Enablement (CDE) team, indicating a focus on operationalizing design excellence and ensuring consistent customer experiences across OCBC's digital touchpoints. The emphasis on a 12-month contract suggests a project-driven need, likely for specific campaign initiatives or the development of foundational design assets.

📈 Primary Responsibilities

• Spearhead the conceptualization and execution of illustration for key campaigns (e.g., festive promotions, national day events), managing the process from brief shaping to final asset delivery.

• Design and implement interactive and animated UI elements, including iconography and spot illustrations, for mobile and desktop applications to enhance user engagement and impact.

• Optimize all illustration and motion assets for performance, ensuring lightweight, efficient files that do not compromise app load times or user experience.

• Partner with Standards Designers and the brand team to maintain visual and brand consistency across all illustration and motion output, including defining and applying motion tokens (easing, duration, choreography).

• Create and document reusable illustration, iconography, and motion components and templates to establish a scalable visual system for future design initiatives.

📝 Enhancement Note: The responsibility to "build reusable illustration, iconography, and motion components, templates, and a lightweight visual system" directly supports operational efficiency by reducing redundant design efforts and providing a foundation for scaled execution across markets. This aligns with GTM Design Enablement principles.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience and mastery of relevant design principles is paramount.

Experience: Approximately five years or more of dedicated experience in illustration, motion graphics, and digital brand work is indicative. The strength of skills and the portfolio are prioritized over the exact tenure.

Required Skills:

• Exceptional illustration and visual craft, with practical working ability in motion graphics to create original animated work.

• Proficiency in production tools for illustration and motion: Figma and Lottie are core requirements, complemented by Adobe Creative Suite (Illustrator, Photoshop, After Effects) or equivalent tools.

• Deep understanding of digital asset performance and file-size optimization, integrating performance considerations from the outset of the design process.

• Experience in fast-paced, deadline-driven campaign work, particularly during peak festive and seasonal periods.

• Ability to contribute to design systems by defining and applying motion tokens (easing, duration, choreography) and working with shared visual patterns.

• Comfort and experience with actively using AI tools in ideation and production, with a critical eye for reviewing generated assets for provenance, IP, and brand consistency.

• Adaptability to work within the regulatory framework of a banking environment, adhering to brand and compliance requirements. Preferred Skills:

• Experience in structuring visual or motion assets to facilitate AI-assisted extension and acceleration.

• Demonstrated systems thinking through the creation of icon systems or reusable design patterns.

📝 Enhancement Note: The emphasis on "skills and portfolio strength matter more than any single requirement" suggests a pragmatic hiring approach, valuing demonstrable capability over rigid adherence to a specific number of years. The inclusion of AI tools as a requirement highlights OCBC's forward-thinking approach to design operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a cohesive idea that demonstrates versatility across multiple formats and surfaces (e.g., a hero campaign asset, a cutdown version, and a small in-app loop), maintaining conceptual integrity.

• Present a portfolio or reel highlighting a broad range of skills across illustration, motion graphics, and visual design, ideally including campaign or product-contextual work alongside standalone pieces.

• Include evidence of systems thinking, such as contributions to icon systems or the creation of reusable design patterns, if applicable. Process Documentation:

• Demonstrate the ability to manage the illustration and motion design process from initial brief interpretation and stakeholder consultation through to final production-ready asset export.

• Illustrate a clear understanding of how to balance creative quality with technical constraints, detailing the steps taken to optimize assets for performance and load times.

• Provide examples of how you have collaborated with cross-functional teams (product designers, brand, technology) to ensure seamless integration of visual assets within larger projects.

📝 Enhancement Note: The portfolio requirement emphasizes demonstrating the ability to maintain a core idea's integrity across different mediums and platforms, a critical skill for ensuring consistent brand messaging in a multi-channel environment. This directly relates to the operational execution of brand strategy.

💵 Compensation & Benefits

Salary Range: As this is a 12-month contract role in Singapore, the salary is expected to be competitive and commensurate with experience and the specialized skill set. Based on industry benchmarks for Visual Designers with 5-10 years of experience in Singapore, a typical range would be SGD 5,000 - SGD 8,000 per month, depending on the depth of expertise in illustration and motion, and the specific project demands.

Benefits:

• Competitive base salary for the 12-month contract period.

• A suite of holistic, flexible benefits designed to cater to diverse lifestyle needs.

• Opportunities to participate in community initiatives, reflecting OCBC's commitment to social impact.

• Access to industry-leading learning and professional development opportunities to enhance skills.

• Focus on employee wellbeing, growth, and aspirations.

Working Hours: This is a full-time contract position. While typically aligned with standard business hours, the role's nature, especially during campaign peaks, may require flexibility. Standard working hours are assumed to be 40 hours per week.

📝 Enhancement Note: The salary estimate is based on market data for contract roles of this nature in Singapore, considering the specialized skills in illustration and motion graphics. The benefits listed are directly from the provided text, emphasizing a comprehensive package for contract employees.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services (Banking)

Company Size: OCBC is a large, established financial institution, indicating a structured environment with significant resources and a broad customer base. This size implies opportunities for impact across a wide range of platforms and customer segments.

Founded: 1932. As Singapore's longest-established bank, OCBC has a deep history and a strong legacy, now actively transforming to become a future-ready learning organization and a leader in sustainable finance in Asia.

Team Structure:

• The role sits within the Group Customer Experience (GCX) department, specifically the Content and Design Enablement (CDE) team. This suggests a centralized function focused on optimizing customer journeys through design and content.

• The CDE team is described as multi-disciplinary, working at the intersection of design, strategy, and innovation.

• The role involves close collaboration with business, product, technology, brand, and marketing teams, indicating a matrixed environment where cross-functional alignment is key. Methodology:

• The team employs design thinking and UX methodologies to solve complex problems.

• There is a strong emphasis on co-creating solutions with customers, colleagues, and business leaders.

• The team is recognized for design excellence and aims to transform complex banking journeys into intuitive, human-centered solutions.

• A focus on building reusable visual assets and a lightweight visual system points to an iterative and scalable approach to design operations.

Company Website: https://www.ocbc.com/

📝 Enhancement Note: The company's stated ambition to be "Asia’s leading financial services partner for a sustainable future" and its journey of transformation through technology and creativity are critical context for understanding the operational priorities and innovative spirit within teams like GCX.

📈 Career & Growth Analysis

Operations Career Level: This role is for an experienced Visual Designer specializing in Illustration and Motion, operating at a senior individual contributor level. The focus is on leading specific craft output rather than managing a team, with expectations of originating new work and contributing to broader design systems. The contract nature suggests a project-specific, intensive contribution.

Reporting Structure: While not explicitly detailed, the role reports within the GCX Content and Design Enablement (CDE) team. The designer will collaborate closely with researchers and designers within GCX and engage with stakeholders across business, product, technology, brand, and marketing. Senior stakeholder engagement is limited but expected when explaining and defending one's work.

Operations Impact: The Visual Designer's work directly impacts customer experience by making complex banking journeys intuitive and engaging through compelling visuals and motion. The creation of reusable assets and a visual system contributes to operational efficiency and brand consistency across OCBC's consumer banking platforms, ultimately influencing customer perception, engagement, and potentially conversion rates.

Growth Opportunities:

• Skill Specialization: Deepen expertise in illustration and motion design for financial services, particularly in creating modern, bold, and unexpected visual styles within a regulated context.

• System Design: Gain experience in building and extending design systems, contributing to the creation of reusable components and templates that drive efficiency and consistency.

• Cross-functional Collaboration: Enhance ability to work effectively with diverse teams (product, tech, brand, marketing) and communicate design rationale to stakeholders, including some senior exposure.

• AI Tool Integration: Develop proficiency in leveraging AI tools for design ideation and production, staying at the forefront of design technology.

📝 Enhancement Note: The contract nature of the role implies a focused, high-impact contribution within a defined period. Growth opportunities are likely tied to mastering the specific craft within the OCBC context and contributing to the operationalization of its design system.

🌐 Work Environment

Office Type: The role is on-site in Singapore, suggesting a traditional office environment within OCBC's headquarters or a designated office space. This fosters in-person collaboration and integration with the broader teams.

Office Location(s): SGP-Head Office, Singapore. This implies working from OCBC's main corporate location, likely offering access to comprehensive facilities and a central hub for various departments.

Workspace Context:

• Collaborative Environment: Work within a multi-disciplinary, customer-led environment alongside researchers and designers, encouraging idea exchange and co-creation.

• Tools & Technology: Access to industry-standard design tools such as Figma, Lottie, and Adobe Creative Suite, alongside potential integration of AI tools for design processes.

• Team Interaction: Frequent interaction with cross-functional teams (product, technology, brand, marketing) to ensure design alignment and effective delivery of visual solutions.

Work Schedule: Full-time, on-site role. Standard working hours are likely 40 hours per week, but the nature of campaign work may necessitate flexibility and adaptability to meet deadlines, especially around peak periods.

📝 Enhancement Note: The on-site requirement emphasizes the value OCBC places on in-person collaboration, mentorship, and the seamless integration of design processes within the existing organizational structure.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess alignment with core illustration and motion skills, experience, and tool proficiency.

• Technical/Creative Assessment: Potential for a practical design exercise or a deep dive into portfolio case studies to evaluate illustration origination, motion design capabilities, and understanding of performance constraints.

• Team/Stakeholder Interviews: Discussions with members of the GCX CDE team and potentially other cross-functional collaborators to assess cultural fit, collaboration style, and ability to articulate design decisions.

• Final Review: Evaluation of overall fit, understanding of OCBC's brand and customer experience goals, and ability to deliver within the contract scope.

Portfolio Review Tips:

• Showcase Origination: Highlight projects where you originated illustrations and motion sequences from scratch, demonstrating your creative process and problem-solving skills.

• Demonstrate Versatility: Present a range of work that spans different campaign types, moods, and applications (e.g., festive campaigns, in-app micro-interactions, icon systems).

• Explain Systems Thinking: If possible, include examples of how your work contributes to or could extend a design system, showcasing an understanding of scalability and reusability.

• Detail Performance Considerations: For digital assets, briefly explain how you approached performance optimization (e.g., file size reduction techniques, efficient animation loops).

• Contextualize Campaign Work: For campaign examples, explain the brief, your creative approach, the target audience, and the intended impact.

Challenge Preparation:

• Be prepared to discuss your process for translating a brief into visual concepts, from initial ideation to final asset production.

• Familiarize yourself with OCBC's current branding and digital presence to understand their visual language and how your style might complement or innovate within it.

• Practice articulating the rationale behind your design choices, especially concerning illustration style, motion pacing, and asset optimization.

• Be ready to discuss your experience with AI tools in design and how you ensure the quality and brand alignment of AI-generated assets.

📝 Enhancement Note: The emphasis on "portfolio strength matter more than any single requirement" and the specific portfolio instructions suggest that the review process will heavily rely on evaluating the candidate's practical output and ability to demonstrate core competencies visually.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, and collaborative workflows. Proficiency is expected for creating and iterating on visual designs.

• Lottie: Critical for implementing lightweight, scalable vector animations in digital applications. Expertise in exporting and integrating Lottie animations is key.

• Adobe Creative Suite: Including Illustrator (for vector illustration), Photoshop (for raster graphics), and After Effects (for motion graphics and animation). Proficiency is required for creating and refining assets.

Analytics & Reporting:

• While not explicitly stated for this role, understanding how visual and motion assets perform (e.g., engagement rates, load times) may be beneficial. Familiarity with analytics platforms used for digital products could be an advantage. CRM & Automation:

• Not directly applicable to this design role, but awareness of how design assets integrate into customer-facing platforms managed by CRM or marketing automation systems could be helpful context. AI Tools:

• Actively using AI tools in ideation and production is a requirement, indicating an expectation to leverage generative design capabilities responsibly and effectively.

📝 Enhancement Note: The explicit mention of Figma and Lottie as "core" tools, alongside Adobe Creative Suite, provides a clear technical benchmark for candidates. The requirement to use AI tools signifies OCBC's commitment to modernizing its design operations and workflows.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A primary focus on transforming complex banking journeys into intuitive, human-centered solutions driven by UX methodologies and design thinking.

• Innovation & Transformation: Embracing a future-ready mindset, leveraging technology and creativity to evolve financial services.

• Collaboration: Working in friendly, supportive, and multi-disciplinary teams, co-creating solutions with customers, colleagues, and business leaders.

• Excellence & Impact: Striving for design excellence, creating work that has a direct influence on customer experience and business outcomes.

• Efficiency & Scalability: Building reusable assets and systems to ensure future work doesn't start from scratch, optimizing the design process.

Collaboration Style:

• Cross-functional Integration: Close collaboration with business, product, technology, brand, and marketing teams to deliver cohesive customer-centric solutions.

• Co-creation: Actively involving stakeholders and customers in the design process to shape briefs and co-create solutions.

• Design System Alignment: Partnering with Standards Designers and the brand team to ensure consistency and to contribute to shared visual patterns and components.

• Open Communication: Expectation of some senior stakeholder engagement, requiring clear explanation and defense of design work.

📝 Enhancement Note: The values emphasize a balance between creative innovation and operational discipline, ensuring that design efforts are aligned with customer needs, business goals, and brand integrity within a regulated financial environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Boldness with Regulation: Creating "distinctly modern, bold, and unexpected" work for a bank while adhering to strict brand guidelines, compliance requirements, and performance constraints.

• Technical Limitations: Producing high-quality visual and motion assets that are optimized for performance and do not negatively impact app load times.

• Campaign Demands: Managing fast-moving, deadline-driven campaign work, especially during peak festive seasons, requiring agility and efficient workflow management.

• System Integration: Contributing to and working within a broader design system, ensuring consistency and reusability across various platforms and markets.

Learning & Development Opportunities:

• Advanced Craft Skills: Deepen expertise in illustration and motion design specifically for digital products and campaigns within the financial services sector.

• Design Systems Contribution: Gain practical experience in building and maintaining scalable design systems, understanding component-based design and its operational benefits.

• AI Tool Mastery: Become proficient in leveraging AI tools for design ideation and production, understanding their capabilities and limitations, and ensuring ethical and brand-aligned usage.

• Cross-functional Acumen: Develop stronger skills in stakeholder management and communication by working across diverse teams and presenting design rationale to various levels of seniority.

📝 Enhancement Note: The primary challenge lies in executing innovative and bold design within the operational constraints of a large financial institution. Growth opportunities are geared towards mastering specialized design skills and contributing to the operational efficiency of the design function.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a campaign brief from initial concept to final, production-ready assets, focusing on how you ensure both creative impact and technical feasibility."

• "How do you balance creating 'modern, bold, and unexpected' visuals with the need for brand consistency and compliance in a regulated industry like banking?"

• "Walk us through a project where you had to optimize visual or motion assets for performance. What were the constraints, and what techniques did you employ?"

• "How have you used AI tools in your design process? What are the benefits and potential pitfalls, and how do you ensure the output is on-brand and ethically sound?" Company & Culture Questions:

• "Based on your understanding of OCBC, how would you approach creating visuals for a major festive campaign, considering our brand and customer base?"

• "How do you see your illustration and motion work contributing to the overall customer experience and the bank's transformation journey?"

• "Describe a time you collaborated with product designers or engineers. How did you ensure your visual assets integrated seamlessly with the user interface and technical requirements?" Portfolio Presentation Strategy:

• Narrative Flow: Structure your portfolio presentation around a few key projects that showcase your illustration origination, motion design skills, and systems thinking.

• Show, Don't Just Tell: For each project, clearly articulate the brief, your creative process, the challenges faced, the solutions you implemented, and the impact (if measurable).

• Highlight Reusability: If you have examples of creating reusable components or contributing to design systems, make this a focal point.

• Demonstrate Technical Proficiency: Be ready to discuss your toolchain (Figma, Lottie, Adobe Suite) and your approach to asset optimization for digital platforms.

• Address AI Usage: Be prepared to discuss your experience with AI tools and how you integrate them responsibly into your workflow.

📝 Enhancement Note: The interview preparation focuses on demonstrating a blend of creative origination, technical execution, operational awareness (performance, systems), and collaborative capability, all within the context of a large financial institution.

📌 Application Steps

To apply for this Visual Designer position:

• Submit your application through the OCBC Workday portal.

• Portfolio Customization: Curate your portfolio to prominently feature examples of original illustration, motion graphics, and any contributions to design systems or reusable assets. Tailor your presentation to highlight work that demonstrates adaptability to brand guidelines and performance optimization.

• Resume Optimization: Ensure your resume clearly details your experience with Figma, Lottie, Adobe Creative Suite, and AI design tools. Quantify achievements where possible, especially regarding campaign impact or efficiency gains from reusable assets.

• Prepare for Technical Showcase: Practice articulating your design process, especially for illustration and motion. Be ready to discuss how you balance creative vision with technical constraints and brand requirements.

• Research OCBC: Familiarize yourself with OCBC's brand identity, recent campaigns, and digital platforms to understand their current visual language and the context of the role.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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