Visual Designer II

📍 Job Overview

Job Title: Visual Designer II

Company: BOLD

Location: Puerto Rico

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-09-14

Experience Level: Mid-Level (5-10 years)

Remote Status: Fully Remote (Puerto Rico based)

🚀 Role Summary

• Drive creative excellence and performance-driven visual design for BOLD's top-of-funnel marketing initiatives, focusing on conversion optimization and user experience.

• Develop and iterate on high-impact digital assets, including SEO/SEM landing pages, email campaigns, and social media content, directly contributing to marketing goals and business growth.

• Collaborate closely with cross-functional teams, including marketing strategists, developers, and fellow designers, to translate strategy into compelling visual solutions.

• Leverage data-informed design principles and user testing insights to refine creative output and ensure alignment with customer experience objectives.

• Maintain and evolve brand consistency across all marketing deliverables, contributing to the growth and maintenance of the company's design system and visual identity.

📝 Enhancement Note: This role is positioned within the Marketing team but has significant operational responsibilities related to asset creation, campaign execution, and design system management, making it a strong fit for candidates with a Marketing Operations or Creative Operations background, particularly those focused on GTM enablement. The emphasis on data-informed design, A/B testing, and collaboration with development teams highlights the operational backbone of this creative role.

📈 Primary Responsibilities

• Design and meticulously iterate on full-page templates for SEO pages, alongside a variety of other marketing assets such as email campaigns and social media graphics.

• Partner with marketing strategists, product managers, and developers to define project goals, conceptualize innovative design solutions, and implement data-informed design strategies to enhance campaign performance and customer engagement.

• Present design concepts, rationale, and outcomes during site audits, marketing reviews, and cross-functional meetings, effectively articulating the strategic "why" behind design decisions.

• Work in close coordination with web developers to ensure precise implementation of designs, guaranteeing responsive quality and optimal user experience across diverse devices, browsers, and platforms.

• Actively contribute to the maintenance and evolution of BOLD's brand guidelines and design system, ensuring visual consistency and adherence to established standards across all marketing collateral.

• Manage and organize design workflows and assets using shared tools like Figma and Jira, ensuring clear documentation, version control, and up-to-date project status for efficient team collaboration.

• Support and participate in user testing initiatives, actively gathering and analyzing feedback to refine designs, validate assumptions, and improve the overall customer journey on BOLD's digital properties.

• Proactively research and stay abreast of current industry trends, emerging design tools, and best practices in visual design, user experience, and digital marketing to continuously enhance design quality and optimize team workflows.

📝 Enhancement Note: The responsibilities emphasize a blend of creative execution and operational rigor. The focus on "iterating on full-page templates," "data-informed design strategies," "working with developers to ensure design accuracy," and "managing design work in shared tools" points to a need for operational efficiency and process adherence. Candidates should be prepared to demonstrate how they streamline creative processes and measure the impact of their designs.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in visual arts, graphic design, human-computer interaction, or a related field is highly beneficial.

Experience: 5+ years of progressive experience in visual or web design, with a demonstrated track record of creating successful responsive web pages and engaging digital marketing campaigns for B2C and/or B2B audiences.

Required Skills:

• Exceptional conceptual thinking and design execution skills, with an unwavering attention to detail and commitment to visual consistency across all deliverables.

• Proven ability to effectively prioritize tasks, manage multiple concurrent projects, and consistently meet established deadlines in a fast-paced environment.

• Expert proficiency in industry-standard design software, including Figma for collaborative design and prototyping, and the Adobe Creative Suite (Photoshop, Illustrator, After Effects).

• Solid understanding of fundamental design principles, including layout, typography, color theory, and web accessibility standards (WCAG).

• Experience in presenting design concepts and work effectively to diverse stakeholders, including cross-functional teams and leadership.

• Fluent English communication skills, both written and spoken, essential for clear collaboration and presentation. Preferred Skills:

• Experience working within cross-functional pods or agile development teams, demonstrating adaptability and a collaborative approach to project execution.

• Familiarity with A/B testing methodologies and the ability to design for iterative testing and optimization based on performance data.

• Understanding of design constraints and best practices related to Search Engine Optimization (SEO) and Search Engine Marketing (SEM) to create effective, discoverable content.

• Basic animation skills, particularly for creating micro-interactions, transitions, or engaging visual elements within digital campaigns using tools like After Effects.

• Foundational knowledge of User Experience (UX) principles to inform visual design decisions and enhance user flows.

📝 Enhancement Note: The "Required Skills" are core to operationalizing creative output. Proficiency in Figma and Adobe Creative Suite is critical for asset production and workflow management. The emphasis on "prioritize tasks, manage multiple projects, and meet deadlines" directly relates to the operational demands of a marketing function. Preferred skills like A/B testing and SEO/SEM understanding further underscore the performance-driven and data-centric nature of this role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing at least 5 years of relevant design work, with a strong emphasis on responsive web pages and diverse digital marketing campaigns (B2C and/or B2B).

• Clear examples of full-page template designs for SEO pages, demonstrating an understanding of layout, content hierarchy, and conversion optimization principles.

• Case studies or project examples that highlight your process for collaborating with marketing strategists and developers to achieve specific campaign goals.

• Demonstrations of how you have maintained or evolved brand standards and contributed to design system elements.

• Visual evidence of your ability to create assets for email campaigns and social media, showcasing adaptability across different platforms and formats. Process Documentation:

• Examples of how you have documented design processes, workflows, or contributions to a design system, illustrating your organizational skills and commitment to clarity.

• Prototypes or interactive designs created in Figma that showcase your ability to test ideas and communicate design intent effectively.

• Visual assets that demonstrate your understanding of accessibility standards and how you incorporate them into your design work.

• Evidence of how you have used data or user feedback to inform design iterations and improve outcomes.

📝 Enhancement Note: For a Visual Designer role with operational responsibilities, the portfolio is paramount. It needs to go beyond aesthetics to demonstrate process, collaboration, and impact. Specific emphasis on "full-page template designs for SEO pages," "collaboration with marketing strategists and developers," and "using data or user feedback to inform design iterations" will be critical for showcasing operational effectiveness.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Visual Designers with 5-10 years of experience in Puerto Rico, a competitive salary range is estimated between $60,000 - $85,000 USD annually. This estimate considers the cost of living in Puerto Rico, the required experience level, and the specialized skills in demand for this role.

Benefits:

• Outstanding Compensation:

  • Competitive salary
  • Bi-annual bonus opportunities
  • 401(k) plan with employer match
  • Company equity
  • Flexible Spending Accounts (FSAs) for health and dependent care
  • Internet and home office reimbursement to support remote work setup
  • In-office catered breakfast and lunches (for days in the office, if applicable)

• 100% Full Health Benefits:

  • Comprehensive medical, dental, and vision insurance plans (with optional family coverage)
  • Optional life and long-term disability insurance
  • Dedicated mental health support and resources
  • Wellness reimbursement for gym memberships, health apps, and other wellness activities
  • Optional pet insurance

• Flexible Time Away:

  • Flexible Paid Time Off (PTO) policy

  • Dedicated sick time policy

  • Observance of company holidays Working Hours: The role is expected to require approximately 40 hours per week, with a focus on productivity and task completion. The remote nature of the position offers flexibility in structuring the workday, provided that collaboration with teams across different time zones is maintained and deadlines are met.

📝 Enhancement Note: The salary range is an estimation based on research for similar roles in Puerto Rico, considering the company's apparent scale and the benefits package offered. The benefits are extensive and reflect a commitment to employee well-being and work-life balance, which is attractive to professionals in operational and creative fields.

🎯 Team & Company Context

🏢 Company Culture

Industry: BOLD operates within the Digital Services and Software industry, specifically focusing on career development tools and services that empower individuals to build stronger resumes, cover letters, and CVs, ultimately aiding them in their job search.

Company Size: BOLD is described as an established global organization, indicating a mid-to-large size company with a significant international presence, likely employing hundreds or thousands of individuals. This size suggests structured processes but also opportunities for cross-functional impact.

Founded: BOLD was founded with a mission to transform work lives, implying a history of growth and a focus on professional fulfillment through innovative digital products. This longevity suggests a stable yet evolving company culture.

Team Structure:

• The Marketing Design team is a specialized unit within the broader Marketing department, focused on customer-facing landing experiences and growth initiatives.

• The team likely operates in a collaborative pod structure, working closely with marketing strategists and developers.

• Designers are expected to partner with various stakeholders across the organization, including product, engineering, and potentially data analytics teams. Methodology:

• Data-Driven Design: The team emphasizes using data-informed design principles and user testing insights to guide creative decisions and optimize outcomes.

• Agile Collaboration: Experience with cross-functional pods and agile teams is preferred, suggesting a dynamic and iterative approach to project management and execution.

• Brand & System Focus: A core methodology involves maintaining and evolving brand standards and contributing to a shared design system to ensure consistency and efficiency.

Company Website: https://www.bold.com/

📝 Enhancement Note: The company's focus on career empowerment tools ("We Transform Work Lives") suggests a mission-driven culture. The size and global reach imply a need for robust operational processes and clear communication channels. The marketing team's emphasis on "growth" and "performance-driven thinking" indicates an environment where operational efficiency directly impacts business success.

📈 Career & Growth Analysis

Operations Career Level: This Visual Designer II role is positioned at a mid-career level, requiring significant experience (5+ years) and the ability to work independently while also collaborating effectively. It represents a step beyond junior roles, with expectations for ownership of projects and contributions to strategic discussions.

Reporting Structure: The role reports into the Marketing Design team, which is part of the broader Marketing department. The designer will collaborate closely with marketing strategists and developers, indicating a matrixed reporting or project-based collaboration structure rather than a strict hierarchical one.

Operations Impact: The Visual Designer's work directly impacts BOLD's top-of-funnel marketing performance. By creating high-converting landing pages, effective email campaigns, and engaging social media assets, the designer plays a crucial role in lead generation, customer acquisition, and overall revenue growth. Their contributions are integral to the operational success of marketing campaigns.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas like conversion rate optimization (CRO) design, advanced motion graphics, or UX/UI for marketing platforms.

• Leadership Potential: With proven performance and strategic contribution, there's potential to move into a Senior Visual Designer role, lead design projects, or even transition into a Design Lead or Manager position within the marketing team.

• Cross-Functional Expertise: Experience gained working closely with marketing strategists and developers can pave the way for roles with broader operational scope, such as a Marketing Operations Specialist or a specialized GTM Design role.

• Design System Contribution: Opportunities to take on more responsibility in developing, documenting, and championing the company's design system, a key operational asset.

📝 Enhancement Note: While titled "Visual Designer," the role's description and responsibilities strongly align with the operational execution of marketing strategies. The growth opportunities highlight potential career paths that blend creative skills with operational management and strategic GTM contributions.

🌐 Work Environment

Office Type: The role is advertised as #LI-Remote, with a specific requirement for the candidate to work in Puerto Rico. While remote, the mention of "In-office catered breakfast and lunches" suggests that BOLD may have physical office spaces in Puerto Rico where employees can choose to work or gather for specific events.

Office Location(s): The primary requirement is for the candidate to be based in Puerto Rico. Specific office locations within Puerto Rico are not detailed, but the benefits suggest potential hubs for collaboration.

Workspace Context:

• Remote Flexibility: The role offers significant flexibility in structuring the workday from a home office, supported by internet and home office reimbursements.

• Collaborative Tools: Work will heavily rely on digital collaboration tools like Figma and Jira, facilitating seamless interaction with distributed teams.

• Cross-Functional Interaction: The environment fosters close collaboration with marketing strategists and developers, likely through digital communication platforms and scheduled virtual meetings.

Work Schedule: The standard expectation is a 40-hour work week. While remote, maintaining consistent communication and availability during core business hours relevant to the teams being collaborated with (potentially spanning different time zones) is crucial for operational effectiveness.

📝 Enhancement Note: The "remote OK" status combined with the Puerto Rico requirement is a key differentiator. The mention of catered meals implies a hybrid-friendly culture where remote workers might be invited to office hubs. This offers a unique blend of remote autonomy and potential for in-person collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess foundational skills, experience, and alignment with the role's requirements.

• Portfolio Presentation & Discussion: Candidates will likely present their portfolio, focusing on specific projects that demonstrate their ability to design for marketing goals, collaborate with stakeholders, and iterate based on data. Be prepared to articulate the "why" behind your design choices and their impact.

• Skills-Based Assessment: This may involve a design challenge or a technical assessment to evaluate proficiency in Figma, Adobe Creative Suite, and understanding of web design principles.

• Cross-Functional Interview: An interview with marketing strategists and/or developers to assess collaboration style, communication skills, and understanding of marketing operations.

• Final Interview: A discussion with hiring managers or senior leadership to assess cultural fit, strategic thinking, and long-term potential within BOLD.

Portfolio Review Tips:

• Curate for Impact: Select projects that best showcase your ability to drive marketing performance through design. Highlight landing pages, email campaigns, and social media assets.

• Showcase Process: For each project, clearly outline the problem, your role, the design process, your rationale, and the measurable outcomes or impact. Use case studies to demonstrate data-informed decision-making and A/B testing experience.

• Highlight Collaboration: Include examples that show how you worked with marketing strategists and developers, detailing your communication and collaboration methods.

• Demonstrate Technical Proficiency: Ensure your portfolio includes examples of responsive design and adherence to accessibility standards. Mention your proficiency with Figma and Adobe Creative Suite.

• Tailor to BOLD: Research BOLD's brand, target audience, and current marketing efforts. Tailor your presentation to show how your skills can specifically address their needs and contribute to their growth objectives.

Challenge Preparation:

• Design Challenge: Be prepared for a design exercise that might involve creating a landing page concept for a specific BOLD product or campaign, or refining an existing marketing asset. Focus on strategic thinking, conversion optimization, and brand alignment.

• Process Explanation: Practice articulating your design process clearly and concisely, focusing on efficiency, collaboration, and data integration.

• Stakeholder Communication: Prepare to discuss how you would gather requirements, present designs, and incorporate feedback from marketing and development teams.

📝 Enhancement Note: The emphasis on portfolio presentation, data-informed design, and collaboration with marketing and development teams underscores the operational aspects of this creative role. Candidates should prepare to demonstrate not just design skill but also strategic thinking and project execution capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and potentially design system management. Proficiency in creating interactive prototypes and component-based designs is expected.

• Adobe Creative Suite:

  • Photoshop: For image editing, manipulation, and asset creation.
  • Illustrator: For vector graphics, logos, and icons.
  • After Effects: For basic animation, motion graphics, and creating dynamic visual elements for campaigns.

• Google Slides: For presentations and sharing design concepts with stakeholders.

Analytics & Reporting:

• While not explicitly listed as a designer's tool, familiarity with analytics platforms (e.g., Google Analytics) and A/B testing tools (e.g., Optimizely, VWO) is a significant advantage, as the designer will work with data-informed insights. CRM & Automation:

• No direct CRM or automation tool requirements are listed for the designer, but understanding how marketing assets integrate with CRM and marketing automation platforms (e.g., for email campaigns) is beneficial.

📝 Enhancement Note: The technology stack is heavily focused on design and creative tools. The explicit mention of Figma and Adobe Creative Suite, along with After Effects for animation, highlights the required technical proficiencies. The understanding of analytics and A/B testing tools, while preferred, points to the data-driven operational context of the role.

👥 Team Culture & Values

Operations Values:

• Creativity & Performance: A balance between innovative design solutions and a results-oriented approach focused on marketing performance and conversion optimization.

• Collaboration & Communication: Strong emphasis on working effectively with cross-functional teams, sharing ideas openly, and providing clear feedback.

• Data-Driven Decision-Making: Utilizing data insights and user feedback to inform design choices and continuously improve campaign effectiveness.

• Efficiency & Process: Valuing streamlined workflows, clear documentation, and contributions to efficient team operations, including design system maintenance.

• Adaptability & Growth: Embracing new trends, tools, and methodologies to enhance both individual skills and team processes.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to be integral members of cross-functional pods, working closely with marketing strategists and developers.

• Iterative Feedback Loops: A culture of continuous feedback, design reviews, and iterative refinement based on performance data and stakeholder input.

• Knowledge Sharing: Encouraging the sharing of design best practices, new techniques, and insights across the team and with other departments.

📝 Enhancement Note: The culture values a blend of creative flair and operational discipline. The emphasis on "performance-driven thinking," "data-informed design," and "collaboration" suggests a team that is highly integrated with business objectives and operates with a focus on measurable results.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance Metrics: The primary challenge will be to produce visually compelling designs that also meet strict performance targets (e.g., conversion rates, click-through rates) and adhere to SEO/SEM constraints.

• Cross-Time Zone Collaboration: Effectively collaborating with teams potentially across different time zones while working remotely requires strong communication and time management skills.

• Maintaining Brand Consistency at Scale: Ensuring consistent brand application across a high volume of diverse marketing assets requires meticulous attention to detail and robust design systems.

• Rapid Iteration Cycles: Adapting quickly to new campaign briefs, A/B test results, and evolving market trends to deliver timely design updates.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to deepen skills in areas like motion graphics, micro-interactions, advanced Figma features, and UX for marketing.

• Performance Marketing Design: Gaining expertise in CRO, A/B testing principles, and designing specifically for lead generation and customer acquisition funnels.

• Design System Development: Contributing to or leading efforts in building and maintaining BOLD's design system, a key operational asset.

• Industry Trends & Tools: Staying current with emerging design technologies and best practices through online courses, webinars, and industry publications.

📝 Enhancement Note: The challenges highlight the operational demands of the role, requiring a proactive and strategic approach to design. The growth opportunities are geared towards developing specialized skills that enhance both creative output and operational efficiency within marketing.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a landing page that significantly improved conversion rates. What was your process, and what data did you use to inform your design?" (Focus on process, data, and impact)

• "How do you approach balancing creative vision with strict brand guidelines and marketing performance goals?" (Focus on strategic alignment and operational constraints)

• "Walk us through how you would collaborate with a marketing strategist and a developer to launch a new email campaign. What are the key touchpoints and communication strategies?" (Focus on cross-functional operations and collaboration) Company & Culture Questions:

• "What interests you about BOLD's mission to transform work lives, and how do you see your design skills contributing to that mission?" (Focus on cultural fit and mission alignment)

• "How do you stay updated on design trends and incorporate them into your work, especially within a performance-driven marketing context?" (Focus on continuous learning and adaptability)

• "Describe your experience working remotely and collaborating with distributed teams. What strategies do you use to ensure effective communication and productivity?" (Focus on remote work operations and collaboration) Portfolio Presentation Strategy:

• Tell a Story: For each project, clearly articulate the problem, your role, the creative process, the rationale behind your design decisions (especially data-driven ones), and the measurable results.

• Quantify Impact: Whenever possible, use specific metrics (e.g., % increase in conversion, % decrease in bounce rate) to demonstrate the impact of your design work.

• Highlight Collaboration: Showcase examples where you worked effectively with marketing strategists and developers, explaining your communication methods and how you navigated feedback.

• Demonstrate Tool Proficiency: Be ready to discuss your workflow in Figma and Adobe Creative Suite, and how you leverage these tools for efficiency and collaboration.

• Address BOLD's Needs: Connect your portfolio examples directly to the requirements of the Visual Designer II role at BOLD, emphasizing how your skills can drive growth for their marketing initiatives.

📝 Enhancement Note: The interview preparation focuses on demonstrating not just creative talent but also operational capabilities – problem-solving, data utilization, cross-functional collaboration, and strategic thinking. Candidates should prepare to showcase their ability to execute and impact business objectives through design.

📌 Application Steps

To apply for this Visual Designer II position:

• Submit your application through the provided application link on the BOLD careers page.

• Portfolio Customization: Curate your portfolio to prominently feature examples of responsive web pages, SEO/SEM landing pages, email campaigns, and social media assets. Clearly articulate the design process, challenges, and measurable outcomes for each project, emphasizing data-informed decisions and collaboration.

• Resume Optimization: Tailor your resume to highlight your 5+ years of experience, proficiency in Figma and Adobe Creative Suite, and any experience with A/B testing, SEO/SEM design, or agile methodologies. Quantify achievements wherever possible.

• Interview Preparation: Practice articulating your design process, rationale, and the impact of your work, using specific examples from your portfolio. Prepare to discuss your experience with remote collaboration and working within cross-functional teams.

• Company Research: Thoroughly research BOLD's products, mission ("We Transform Work Lives"), target audience, and current marketing campaigns. Understand how the Visual Designer role contributes to their overall business objectives and growth strategies.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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