Visual Designer - Full Time

📍 Job Overview

Job Title: Visual Designer

Company: TVG-Medulla, LLC

Location: Oak Brook, Illinois, United States

Job Type: Full-time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-09-15

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Drive conversion and engagement through strategic visual design across digital and print channels.

• Execute high-impact creative assets for paid media, organic digital channels, web, email, and print collateral.

• Collaborate with cross-functional teams to translate brand strategy into compelling, cohesive visual systems.

• Manage day-to-day design initiatives, ensuring efficient project execution from concept to launch.

📝 Enhancement Note: This role is positioned as a "conversion-focused" Visual Designer, indicating a strong emphasis on design that directly impacts business outcomes like lead generation, sales, and patient acquisition. The responsibilities span a broad range of creative outputs, requiring a versatile designer adept at both digital and print mediums, with a particular focus on performance marketing creative. The hybrid work arrangement suggests a need for strong self-management and communication skills.

📈 Primary Responsibilities

• Apply advanced design principles (hierarchy, typography, layout, iconography, photography, motion, usability) across digital and print mediums.

• Translate brand strategy and competitive positioning into compelling visual systems for all channels.

• Contribute to concept development and execute creative assets for conversion-driven digital ads (Facebook, Instagram, TikTok, YouTube), including short-form video.

• Organize and execute video shoots for digital content, including storyboarding, doctor/clinic identification, and coordination.

• Design and prepare print collateral such as infographics, brochures, rack cards, posters, banners, and event materials, coordinating with print vendors.

• Craft engaging email templates and designs to drive patient acquisition and referrals.

• Develop conversion-focused, mobile-first web designs, including landing page layouts and visual elements, optimizing based on performance metrics (A/B testing, heat maps).

• Create impactful social media designs and templates to increase organic reach and appeal to target audiences.

• Lead the Brand Ambassador organic social program, serving as the primary creative partner to doctors and clinic teams to increase reach and credibility.

• Act as a key administrator for the creative request system, reviewing, prioritizing, and delegating requests, and tracking deliverables.

• Review creative work for accuracy and alignment with brand standards, communicating project updates to stakeholders.

📝 Enhancement Note: The responsibilities highlight a strong "performance marketing" and "conversion optimization" focus, which is critical for operations professionals to understand. The role involves not just creative execution but also project management within a creative request system, implying a need for organizational skills and an understanding of workflow management. The leadership of the Brand Ambassador program suggests an element of program management and stakeholder influence.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Graphic Design, Visual Communications, or a related field.

Experience: 3+ years of professional design experience within an in-house creative department or an agency setting.

Required Skills:

• Proven ability to create conversion-focused campaigns across multiple channels for diverse audiences.

• Highly proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Experience with basic image and video production/editing tools (e.g., Adobe Rush, Premiere, After Effects, Canva).

• Understanding and application of persuasive, conversion-centered design principles.

• Ability to interpret and translate creative briefs, feedback, and requests into actionable creative solutions.

• Strong grasp of brand voice and competitive positioning.

• Expertise in visual storytelling across digital platforms. Preferred Skills:

• Experience working with WordPress.

• Experience working with Hootsuite.

• Healthcare industry experience.

• Familiarity with Salesforce Marketing Cloud.

📝 Enhancement Note: The emphasis on "conversion-focused" and "conversion-centered design principles" is paramount. Candidates should be prepared to demonstrate how their design work has directly influenced business metrics. Proficiency in Adobe Creative Suite is a given, but experience with video editing and specific platforms like Salesforce Marketing Cloud and WordPress will be significant differentiators.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a strong portfolio demonstrating conversion-focused design across various digital and print channels.

• Include case studies that highlight the impact of your design work on key business metrics (e.g., conversion rates, engagement, lead generation).

• Present examples of cohesive cross-channel campaign execution.

• Demonstrate proficiency in applying design principles for user engagement and retention. Process Documentation:

• Provide examples of how you've translated creative briefs and feedback into final design outputs.

• Illustrate your process for preparing files for print production and collaborating with vendors.

• Showcase your approach to optimizing web and landing page designs based on performance data and user behavior analysis.

• Detail your experience managing creative requests and ensuring timely project delivery within a team environment.

📝 Enhancement Note: The portfolio is critical for this role, specifically requiring evidence of "conversion-driven" results. Candidates should curate their portfolio to highlight projects where design directly contributed to measurable business outcomes. Documentation of their process for handling creative requests and collaborating with vendors will also be beneficial.

💵 Compensation & Benefits

Salary Range: $65,000 - $70,000 USD per year.

Benefits:

• Health, Dental, and Vision Insurance.

• Paid Time Off (PTO) and Holidays.

• Retirement Savings Plan (e.g., 401k) with potential company match.

• Opportunities for professional development and continuing education.

• Hybrid work model offering flexibility.

Working Hours: Approximately 40 hours per week, with potential for occasional overtime depending on project demands.

📝 Enhancement Note: The salary range of $65,000 - $70,000 USD annually aligns with mid-level Visual Designer roles in the Chicago metropolitan area, considering the specified experience level and the hybrid work arrangement. Benefits are standard for full-time positions and are typical for creative roles within organizations that value employee well-being and professional growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare Marketing and Communications. TVG-Medulla, LLC specializes in providing comprehensive marketing solutions for healthcare providers, focusing on patient acquisition and brand growth. This industry context means designs must be compliant, empathetic, and effective in communicating complex health information.

Company Size: Mid-sized (estimated 50-200 employees based on typical agency structures). This size often allows for a blend of structured processes and agile team dynamics, fostering collaboration.

Founded: The company's founding date is not specified, but its established presence in the healthcare marketing sector suggests a mature operational framework.

Team Structure:

• The Visual Designer reports to the Creative Manager.

• Close collaboration with Creative, Content, UX, Social, and Marketing teams.

• Partnership with external contractors.

• Interaction with doctors, clinic teams, and potentially other internal departments for various creative needs. Methodology:

• Data-driven creative execution, emphasizing conversion-focused design and user behavior analysis (A/B testing, heat maps).

• Cross-channel campaign development, ensuring cohesive brand experiences.

• Agile project management within a creative request system to manage priorities and deadlines.

• Emphasis on visual storytelling and persuasive communication tailored to healthcare audiences.

Company Website: medullallc.com

📝 Enhancement Note: The company operates within the specialized field of healthcare marketing, which requires a nuanced understanding of patient communication, regulatory considerations, and brand trust. The "conversion-focused" aspect is paramount in this sector, aiming to drive patient acquisition and engagement. The team structure implies a collaborative environment where designers are integrated into broader marketing initiatives.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Visual Designer. This role is suitable for professionals who have mastered foundational design skills and are ready to take on more strategic projects with a direct impact on business results. It involves contributing to campaign strategy and managing creative operations.

Reporting Structure: Reports directly to the Creative Manager, indicating a clear line of guidance and mentorship.

Operations Impact: The Visual Designer's work directly influences marketing campaign effectiveness, brand perception, patient acquisition rates, and overall revenue growth through conversion-optimized creative.

Growth Opportunities:

• Specialization: Deepen expertise in performance marketing creative, video production for ads, or web/UX design.

• Leadership: Advance to Senior Visual Designer or Creative Lead roles, potentially managing junior designers or specific project streams.

• Skill Development: Opportunities to learn new design software, motion graphics, advanced video editing, and gain experience in healthcare industry specifics.

• Strategic Contribution: Increased involvement in campaign strategy and concept development for larger initiatives.

📝 Enhancement Note: This role offers a clear path for growth from a mid-level contributor to a more strategic and potentially leadership-oriented position within a specialized industry. The emphasis on performance metrics means that demonstrating impact can accelerate career progression.

🌐 Work Environment

Office Type: Hybrid work environment. This typically involves a mix of in-office collaboration and remote work, offering flexibility.

Office Location(s): Oak Brook, Illinois. This location provides access to the Chicago metropolitan area's resources and talent pool.

Workspace Context:

• Collaborative environment with cross-functional teams (Creative, Content, UX, Social, Marketing).

• Access to necessary design software and potentially video production equipment.

• Opportunities for in-person brainstorming, feedback sessions, and team building.

• A structured creative operations system for managing requests and workflows.

Work Schedule: Standard full-time hours (approximately 40 hours/week), with flexibility expected due to the hybrid nature of the role. Occasional travel may be required for video shoots or specific projects.

📝 Enhancement Note: The hybrid model requires individuals to be self-motivated and organized, capable of managing their time effectively both in and out of the office. The collaborative aspect suggests an environment where designers are expected to actively participate in team discussions and project reviews.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications and alignment with conversion-focused design.

• Portfolio Presentation/Case Study: Candidates will likely present a selection of their work, focusing on projects that demonstrate conversion impact and strategic thinking. Be prepared to discuss the "why" behind your design choices and the results achieved.

• Skills Assessment: Potential for a design exercise or challenge simulating a real-world task, focusing on rapid ideation or adapting to a brief.

• Team/Manager Interviews: Discussions to assess cultural fit, collaboration style, and understanding of the healthcare marketing landscape.

Portfolio Review Tips:

• Quantify Impact: For each project, clearly state the objective and any measurable results (e.g., "Increased click-through rate by 15%," "Drove a 10% uplift in lead generation").

• Showcase Process: Include a brief overview of your design process, from brief interpretation to execution and optimization.

• Highlight Conversion Focus: Emphasize projects where your design directly contributed to conversion goals.

• Diverse Examples: Include a range of work across digital ads, web design, email, and print to showcase versatility.

• Tailor to Healthcare: If possible, include healthcare-related projects or demonstrate an understanding of the industry's unique communication needs.

Challenge Preparation:

• Be ready to create design assets quickly based on a given brief, possibly under time constraints.

• Practice articulating your design rationale clearly and concisely.

• Prepare to discuss how you would approach optimizing an existing design for better conversion.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's ability to demonstrate measurable impact through their design work. A strong portfolio that clearly articulates conversion success is non-negotiable. The emphasis on "creative operations" suggests that candidates should also be prepared to discuss their organizational and project management skills.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, InDesign (Required, high proficiency).

• Video Editing Software: Adobe Rush, Premiere, After Effects (Experience required for basic editing).

• Prototyping/Design Tools: Canva (Experience beneficial).

Analytics & Reporting:

• Web Analytics: Familiarity with interpreting data from A/B testing, heat maps, and user behavior analytics to inform design decisions.

• Reporting Tools: Ability to understand and respond to performance metrics provided by marketing teams.

CRM & Automation:

• Salesforce Marketing Cloud: Experience is a plus, indicating potential for email design and campaign integration.

• Content Management Systems: WordPress (Preferred, for web design contributions).

Project Management & Collaboration:

• Creative Request System: Experience administering or utilizing such systems is key for creative operations.

• Social Media Management: Hootsuite (Preferred, for organic social program leadership).

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is fundamental. Experience with video editing tools is increasingly important given the focus on digital ads. Familiarity with marketing automation platforms like Salesforce Marketing Cloud and CMS like WordPress would be advantageous, demonstrating an understanding of how creative integrates into broader marketing technology stacks.

👥 Team Culture & Values

Operations Values:

• Conversion-Driven: A core value is designing for measurable business outcomes, prioritizing impact over mere aesthetics.

• Collaboration: Strong emphasis on working effectively with cross-functional teams and external partners.

• Efficiency: Streamlining creative processes and managing requests effectively to meet deadlines.

• Brand Integrity: Maintaining a consistent and compelling brand voice across all touchpoints.

• Continuous Improvement: Utilizing data and feedback to refine designs and optimize performance.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work closely with marketing strategists, content creators, and UX specialists.

• Feedback-Oriented: Openness to constructive criticism and iterative design processes.

• Proactive Communication: Regularly updating stakeholders on project status and potential challenges.

• Partnership: Acting as a key creative partner to doctors and clinic teams, offering guidance and support.

📝 Enhancement Note: The culture likely values results, collaboration, and efficiency. Designers are expected to be team players who can translate strategic goals into effective visual solutions and manage their workload within a structured operational framework.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Conversion Goals: Constantly ensuring design aesthetics serve the primary objective of driving conversions.

• Managing Diverse Creative Demands: Handling a wide range of projects from short-form video ads to print collateral and web design.

• Navigating Healthcare Regulations: Designing within the specific constraints and ethical considerations of the healthcare industry.

• Streamlining Creative Operations: Effectively managing incoming requests and ensuring timely, high-quality output from the team and contractors.

Learning & Development Opportunities:

• Advanced Digital Design Techniques: Mastering motion graphics, animation, and interactive design for digital ads.

• Video Production Expertise: Developing skills in directing, shooting, and advanced editing for video content.

• Healthcare Marketing Specialization: Deepening understanding of patient journeys, compliance, and effective communication strategies in healthcare.

• Creative Project Management: Enhancing skills in workflow optimization, resource allocation, and stakeholder management.

📝 Enhancement Note: The role presents opportunities to grow within a specialized and impactful industry. Overcoming the challenges will require a blend of creative talent, strategic thinking, and operational discipline.

💡 Interview Preparation

Strategy Questions:

• "Describe a time your design work directly led to a significant increase in conversion rates or other key business metrics. What was your process, and what were the results?" (Focus on quantifiable impact and your role.)

• "How do you approach translating a complex creative brief into a visually compelling and effective campaign across multiple channels?" (Highlight your process and strategic thinking.)

• "Imagine you're tasked with designing a new landing page for a specific healthcare service. What steps would you take, considering conversion optimization and user experience?" (Demonstrate your problem-solving approach.) Company & Culture Questions:

• "What interests you about working in the healthcare marketing industry, specifically with TVG-Medulla, LLC?" (Show research and genuine interest.)

• "How do you handle feedback and revisions on your designs, especially when working with multiple stakeholders?" (Assess collaboration and adaptability.)

• "What are your thoughts on the role of a Visual Designer within a creative operations framework?" (Understand your operational mindset.) Portfolio Presentation Strategy:

• Structure Your Presentation: Start with an overview, then dive into 2-3 key projects that best showcase conversion-focused design and your process.

• Quantify Everything: For each project, clearly state the objective, your role, the design solution, and the measurable results. Use data and charts where possible.

• Tell a Story: Explain the problem, your solution, and the impact. Make it engaging and easy to follow.

• Be Prepared for Deep Dives: Anticipate questions about your specific design choices, the tools you used, and how you collaborated with others.

📝 Enhancement Note: Candidates must be prepared to not only showcase their design skills but also their strategic thinking and ability to drive measurable business results. The interview will likely assess their understanding of performance marketing and their ability to operate within a structured creative operations environment.

📌 Application Steps

To apply for this Visual Designer position:

• Submit your application, including your resume and a link to your online portfolio, through the provided application link.

• Customize Your Portfolio: Ensure your portfolio prominently features conversion-focused design projects with clear metrics and case study explanations. Tailor the showcased work to highlight experience relevant to digital ads, web, and print collateral, ideally with healthcare examples.

• Optimize Your Resume: Highlight keywords from the job description, such as "conversion-focused," "Adobe Creative Suite," "video production," "digital ads," and "creative operations." Quantify your achievements with specific results.

• Prepare Your Presentation: Practice walking through your portfolio, focusing on your process, design rationale, and the measurable impact of your work. Be ready to discuss how you've managed creative requests and collaborated with teams.

• Research the Company: Understand TVG-Medulla, LLC's mission, their work in healthcare marketing, and their approach to creative. Consider how your skills and values align with their culture and operational focus.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.