Visual Designer (for Paid Advertising Campaigns) - LATAM

📍 Job Overview

Job Title: Visual Designer (for Paid Advertising Campaigns) - LATAM

Company: Right Hook Digital

Location: Colombia

Job Type: FULL_TIME

Category: Marketing / Creative & Media / Art & Design

Date Posted: 2026-09-07

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• Design and produce high-impact visual assets for paid advertising campaigns across Meta, Instagram, and TikTok platforms, directly influencing client conversion rates and ROI.

• Collaborate cross-functionally with the strategy team to conceptualize and iterate on creative ad concepts, ensuring alignment with performance marketing objectives.

• Leverage performance data and client feedback to continuously optimize ad creative, driving engagement and measurable results for diverse e-commerce brands.

• Maintain a proactive and self-motivated approach to staying abreast of evolving social media trends and platform best practices, translating insights into compelling visual narratives.

📝 Enhancement Note: This role is positioned within a performance marketing agency context, emphasizing the direct link between visual design and measurable business outcomes (conversions, ROI). The focus on Meta, Instagram, and TikTok indicates a need for specialized creative skills for short-form, attention-grabbing digital advertising.

📈 Primary Responsibilities

• Develop visually compelling and conversion-focused digital ad creatives specifically tailored for Meta, Instagram, and TikTok platforms, ensuring adherence to brand guidelines and campaign objectives.

• Actively participate in collaborative brainstorming sessions to generate innovative creative concepts that align with client strategies and target audience engagement.

• Analyze campaign performance data and client feedback to identify trends, inform design iterations, and optimize existing ad creatives for improved key performance indicators (KPIs).

• Present creative concepts, design rationale, and performance insights clearly and confidently to internal strategy teams and external e-commerce clients.

• Proactively research and integrate emerging social media trends, platform updates, and visual design best practices into ad creative development to maintain a competitive edge.

• Manage multiple creative projects simultaneously, ensuring timely delivery of assets while maintaining high standards of quality and attention to detail.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution, strategic collaboration, data-driven optimization, and client-facing communication, all within the specialized domain of paid social media advertising for e-commerce.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a strong foundation in Graphic Design, Digital Media, Marketing, or a related field is implied by the nature of the role and the required technical proficiencies.

Experience: 2-5 years of demonstrable experience in visual design, with a specific focus on creating assets for paid social media advertising campaigns. Prior experience working with e-commerce brands or in a performance marketing environment is highly valued.

Required Skills:

• Portfolio of Social Media Ad Creation: A robust portfolio showcasing successful visual assets for Meta, Instagram, and TikTok advertising campaigns, demonstrating an understanding of platform-specific creative best practices and performance optimization.

• Adobe Creative Cloud Proficiency: Expert-level command of core Adobe Creative Cloud applications, including Photoshop (for image editing and manipulation), Illustrator (for vector graphics and branding elements), Premiere Pro (for video editing), and After Effects (for motion graphics and animation).

• English Communication: Excellent written and verbal English communication skills are essential for collaborating with a global team, presenting creative concepts, and interpreting feedback.

• Reliable Internet Connection: A stable and high-speed internet connection is critical for seamless remote collaboration, file sharing, and participation in virtual meetings.

• Self-Motivation & Detail-Orientation: The ability to work independently, manage time effectively, and maintain meticulous attention to detail in all creative outputs.

• E-commerce/Performance Marketing Experience: Prior experience working with e-commerce clients or within a performance marketing agency, understanding the unique demands and objectives of direct-response advertising.

Preferred Skills:

• Facebook Business Manager & Shopify Familiarity: Working knowledge of Facebook Business Manager for ad campaign setup and management, and Shopify for understanding e-commerce platform integration and product representation.

• Conversion-Focused Creative Strategy: A deep understanding of how visual elements and messaging can be strategically employed to drive conversions and achieve specific marketing goals.

• Remote Team Collaboration: Proven experience thriving and contributing effectively within a remote work environment, utilizing collaboration tools and maintaining strong communication.

• Project Management Tool Proficiency: Familiarity with project management platforms such as ClickUp, Asana, or similar tools for task tracking, workflow management, and team coordination.

📝 Enhancement Note: The "Must-Haves" indicate a core competency requirement in visual design for performance marketing, while "Nice-to-Haves" suggest areas where candidates can differentiate themselves, particularly concerning platform-specific tools and strategic understanding of e-commerce conversion funnels.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated Social Media Ad Success: Your portfolio must clearly showcase a range of social media ad creatives (static images, videos, GIFs, carousels) for Meta, Instagram, and TikTok. Each piece should ideally be accompanied by context on the campaign objective and, if possible, performance highlights (e.g., engagement rates, conversion uplift).

• Creative Iteration Examples: Include case studies or examples that illustrate your process of iterating on creative based on performance data or client feedback. This demonstrates your ability to learn and adapt designs for better results.

• Proficiency Showcase: Explicitly highlight your skills in Adobe Creative Cloud applications through the variety and complexity of the work presented. Motion graphics, video editing, and advanced photo manipulation examples are highly valued.

• E-commerce Focus: Prioritize projects that have been executed for e-commerce brands, showcasing an understanding of product presentation, lifestyle imagery, and direct-response copywriting within visuals.

Process Documentation:

• Workflow Design: Be prepared to discuss your typical workflow for taking a creative brief from concept to final asset delivery. This includes stages like ideation, sketching/storyboarding, asset creation, review cycles, and finalization.

• Optimization Methodology: Articulate how you incorporate performance data into your design process. This could involve A/B testing different visual elements, understanding what types of creatives perform best for specific audiences, and how you translate analytics into actionable design changes.

• System Integration Awareness: While not a direct system implementer, demonstrate an understanding of how your visual assets integrate with ad platforms (Meta Ads Manager, TikTok Ads Manager) and e-commerce platforms (Shopify).

📝 Enhancement Note: For a visual designer role in a performance marketing agency, the portfolio is paramount. It needs to go beyond aesthetics to prove a direct impact on business results. The focus on process documentation emphasizes the need for organized, data-informed creative workflows.

💵 Compensation & Benefits

Salary Range: Up to $20,000 USD per year.

Benefits:

• Paid Public Holidays: Compensation for recognized public holidays in Colombia.

• Generous Leave Entitlements: Paid time off beyond public holidays, offering flexibility and work-life balance.

• Flexible Scheduling: The ability to structure your work hours around core collaboration times, allowing for personal needs and optimized productivity.

• Professional Development Workshops: Access to company-sponsored training sessions designed to enhance skills relevant to digital advertising and creative design.

• Training Sessions: Opportunities for ongoing learning and skill acquisition through structured training programs.

• 1:1 Coaching: Regular personalized coaching sessions with your Team Lead, providing guidance, feedback, and support for career growth.

Working Hours: While not explicitly stated, the mention of "40 hours" and "core collaboration hours" suggests a standard full-time work week, likely around 40 hours, with flexibility in scheduling outside of critical team interaction periods.

📝 Enhancement Note: The salary is provided in USD, which is common for remote roles in LATAM. The benefits package leans heavily into professional development and work-life balance, reflecting a remote-first culture that values continuous learning and employee well-being. The "generous leave entitlements" should be clarified with the employer for specific details.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Advertising / E-commerce Growth Agency. Right Hook Digital operates as a Premium Agency Partner with Meta, indicating a specialization in high-performance paid social media advertising for e-commerce clients.

Company Size: While not explicitly stated, the team structure and the mention of "award-winning" suggest a growing, dynamic agency rather than a small startup or a large corporation. The focus on remote work and structured growth pathways implies a mature operational framework.

Founded: The company was founded in 2020, as indicated by the LinkedIn data. This suggests a relatively young company but one that has achieved significant recognition (award-winning) and strategic partnerships (Meta Premium Agency Partner) quickly.

Team Structure:

• Operations Team: The role is part of a creative team within the agency, likely comprised of visual designers, video editors, copywriters, and strategists.

• Reporting Structure: The role reports to a Team Lead, who provides coaching and guidance, suggesting a hierarchical but supportive management structure.

• Cross-functional Collaboration: Close collaboration with the strategy team is a core aspect, emphasizing an integrated approach where creative work is directly informed by performance marketing strategy and data.

Methodology:

• Data-Driven Creativity: The agency emphasizes using performance data to inform and optimize creative assets, moving beyond purely aesthetic considerations to measurable impact.

• Agile Creative Development: The process involves iterative refinement of ad creatives based on feedback and performance, suggesting an agile approach to campaign management.

• Continuous Learning Culture: Investment in professional development and training highlights a commitment to staying at the forefront of digital advertising trends and techniques.

Company Website: https://www.righthookdigital.com/

📝 Enhancement Note: Right Hook Digital positions itself as a results-oriented, data-driven agency with a strong focus on Meta platforms. The company's relatively recent founding combined with its awards and partnerships suggests a high-growth, innovative environment. The emphasis on continuous learning and collaboration is key for candidates looking for professional development.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Visual Designer with 2-5 years of experience, focusing on execution within paid advertising. It's an individual contributor role with significant responsibility for creative output that directly impacts client success.

Reporting Structure: The Visual Designer reports to a Team Lead, who likely oversees a pod of creative and strategy professionals. This structure allows for direct mentorship and performance feedback.

Operations Impact: The visual designer's work has a direct and quantifiable impact on client revenue through the creation of high-performing ad creatives. This role is crucial for driving key performance indicators such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS).

Growth Opportunities:

• Specialization in Performance Creative: Deepen expertise in creating visuals optimized for direct response and e-commerce conversions on platforms like Meta, Instagram, and TikTok.

• Advanced Creative Techniques: Learn from experienced media buyers and strategists about performance metrics, audience segmentation, and how to translate data insights into more effective creative strategies.

• Career Pathway Advancement: A clear career pathway is mentioned, suggesting potential progression to Senior Visual Designer, Creative Lead, or even roles with broader strategic oversight in creative development for clients.

• Skill Development: Access to professional development workshops and training sessions provides opportunities to acquire new skills, stay current with industry tools, and enhance strategic thinking.

📝 Enhancement Note: The growth opportunities are framed around deepening expertise in a high-demand niche (performance creative for social media) and advancing within a structured agency environment. The emphasis on learning from experienced professionals is a significant draw for ambitious designers.

🌐 Work Environment

Office Type: Remote-first culture with a strong emphasis on team connection. This means the primary mode of work is from home, with digital tools facilitating collaboration and communication.

Office Location(s): The role is based in Colombia, but the "Remote-first" nature indicates that physical office presence is not required. Collaboration will occur virtually.

Workspace Context:

• Collaborative Digital Environment: Expect to use various digital tools (communication platforms, project management software, cloud storage) for seamless interaction with colleagues and clients.

• Access to Operations Tools: While not explicitly listed, the role will likely involve access to industry-standard creative software (Adobe Creative Cloud) and potentially project management tools like ClickUp or Asana.

• Team Interaction: Despite being remote, the culture fosters strong team connection through regular feedback, 1:1 coaching, and collaborative sessions, ensuring designers feel part of a cohesive unit.

Work Schedule: Flexible scheduling is offered within core collaboration hours. This allows for a degree of autonomy in structuring the workday, provided that key team meetings and client interactions can be attended. A standard 40-hour work week is implied.

📝 Enhancement Note: This is a fully remote role designed for individuals who thrive in an independent work setting but also value strong team communication and support. The flexibility is a key benefit, balanced by the need for structured collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: All applications must be submitted via the provided link.

• Portfolio Review: Initial screening will heavily rely on reviewing your portfolio for demonstrated success in social media ad creation for Meta, Instagram, and TikTok.

• Skills Assessment: Expect interviews that may include discussions about your creative process, proficiency with Adobe Creative Cloud, and understanding of performance marketing principles.

• Collaboration & Culture Fit: Interviews will likely assess your ability to collaborate with strategists, communicate effectively, and align with the company's values (Continuous Learning, Collaborative Spirit, Results-Driven, Work-Life Balance).

• Potential Creative Challenge: Be prepared for a potential take-home creative challenge or a live design exercise to assess your practical skills and problem-solving approach under time constraints.

Portfolio Review Tips:

• Curate for Impact: Select your strongest, most relevant work that clearly demonstrates your ability to create visually compelling ads that drive conversions for e-commerce clients.

• Contextualize Your Work: For each piece, provide brief context: the client, the platform, the objective, and any measurable results achieved. This shows strategic thinking behind your design choices.

• Showcase Technical Proficiency: Highlight your mastery of Adobe Creative Cloud tools through diverse examples, including motion graphics, video editing, and sophisticated image manipulation.

• Demonstrate Process: If possible, include examples that show your iterative process – how you refined a design based on feedback or data.

• Tailor to the Role: Emphasize work done for Meta, Instagram, and TikTok, and for e-commerce brands.

Challenge Preparation:

• Understand the Brief: If given a creative challenge, thoroughly understand the target audience, platform, objective, and any constraints provided.

• Think Strategically: Focus on how your creative solution will achieve the stated marketing goals, not just on aesthetics.

• Show Your Process: Even in a challenge, be prepared to explain your thought process, tool choices, and any assumptions made.

• Time Management: Practice executing creative tasks efficiently to meet deadlines.

📝 Enhancement Note: The interview process is heavily weighted towards portfolio assessment and practical creative skills. Candidates should be prepared to articulate their design choices in the context of performance marketing objectives and demonstrate their ability to collaborate effectively in a remote, data-driven environment.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud Suite: Essential for all visual design tasks. Proficiency is required in:

  • Photoshop: Image editing, manipulation, and graphic creation.
  • Illustrator: Vector graphics, logo design, and branding elements.
  • Premiere Pro: Video editing for ad creatives.
  • After Effects: Motion graphics, animation, and dynamic visual effects for ads.

• Collaboration Platforms: Likely tools like Slack, Microsoft Teams, or similar for real-time communication and team interaction.

• Cloud Storage & File Sharing: Services like Google Drive, Dropbox, or WeTransfer for efficient sharing of large creative files.

Analytics & Reporting:

• Meta Ads Manager: Understanding how to view and interpret ad performance data within Meta's platform is crucial for optimizing creatives.

• TikTok Ads Manager: Similar to Meta Ads Manager, but for TikTok campaigns.

• Basic Data Interpretation: Ability to read and understand key metrics (CTR, CPC, Conversion Rate, ROAS) to inform design decisions.

CRM & Automation:

• Facebook Business Manager: For managing ad accounts, campaigns, and assets across Meta platforms.

• Shopify (Familiarity): Understanding the e-commerce platform is beneficial for context on product presentation and conversion funnels.

Project Management & Workflow:

• ClickUp / Asana (Preferred): Familiarity with project management tools will aid in workflow organization, task tracking, and team coordination.

📝 Enhancement Note: Proficiency in the Adobe Creative Cloud suite is non-negotiable. Familiarity with ad platform analytics and e-commerce environments is critical for success. Experience with project management tools is a significant plus, indicating an ability to manage workflow in a remote agency setting.

👥 Team Culture & Values

Operations Values:

• Continuous Learning: The company actively invests in employee growth through workshops and training. For a visual designer, this means staying updated on design trends, new software features, and performance marketing best practices.

• Collaborative Spirit: Expect to work closely with strategists and other creatives. Your input will be valued, and you'll be expected to contribute ideas and feedback constructively.

• Results-Driven: The primary focus is on creating visuals that deliver measurable impact. Success is defined by client results (conversions, ROI), not just aesthetic appeal.

• Work-Life Balance: The remote-first culture and flexible scheduling reflect a commitment to sustainable success, acknowledging the importance of personal well-being alongside professional achievement.

Collaboration Style:

• Integrated Creative Process: Designers work hand-in-hand with performance strategists, ensuring creative concepts are grounded in data and campaign objectives.

• Feedback-Oriented: Regular feedback loops are encouraged, both for improving individual work and for fostering a collective learning environment.

• Knowledge Sharing: The culture likely promotes sharing of insights, trends, and best practices across the team to elevate everyone's capabilities.

📝 Enhancement Note: The company culture emphasizes a results-oriented, collaborative, and learning-focused environment. Candidates who are adaptable, proactive learners, and can translate creative vision into measurable business outcomes will thrive here.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving Ad Landscape: Social media platforms and advertising best practices change constantly. Staying ahead requires continuous learning and adaptation.

• Balancing Creativity with Performance: Meeting the demands of both aesthetic appeal and hard-hitting conversion metrics can be challenging.

• Remote Collaboration Dynamics: Effectively communicating creative vision and receiving feedback in a fully remote setting requires strong interpersonal and digital communication skills.

• Diverse Client Needs: Adapting creative style and approach to suit a wide range of e-commerce brands and target audiences.

Learning & Development Opportunities:

• Specialized Performance Creative Training: Gain deep expertise in what makes visuals perform on specific platforms like Meta, Instagram, and TikTok.

• Data Interpretation Skills: Learn to interpret campaign performance data and translate it into actionable design improvements.

• Mentorship from Media Buyers: Direct exposure to experienced media buyers offers invaluable insights into campaign strategy and optimization.

• Career Progression: Clear pathways exist for advancement within the agency, potentially into senior design roles or creative leadership positions.

📝 Enhancement Note: The role offers significant opportunities to specialize in a high-demand area of digital marketing. The challenges are inherent to the fast-paced digital advertising industry and are framed as opportunities for growth and skill development.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a high-performing ad creative for a new e-commerce product on Instagram." (Focus on your workflow, tool usage, and how you'd incorporate performance considerations.)

• "How do you stay updated on the latest visual trends and algorithm changes for platforms like Meta and TikTok?" (Highlight your proactive learning habits and sources.)

• "Walk me through a time you iterated on ad creative based on performance data. What were the results?" (Prepare a specific case study demonstrating data-driven optimization.) Company & Culture Questions:

• "What attracts you to Right Hook Digital and our focus on performance marketing for e-commerce?" (Show you've researched the company and understand its niche.)

• "How do you contribute to a collaborative and results-driven team environment, especially in a remote setting?" (Focus on your communication, teamwork, and goal-oriented mindset.)

• "How do you ensure your creative work aligns with a client's brand identity while also driving conversions?" (Demonstrate your understanding of brand consistency and performance objectives.) Portfolio Presentation Strategy:

• Structure Your Presentation: Organize your portfolio logically, perhaps by platform (Meta, TikTok), by client type (e-commerce), or by creative format (video ads, static ads).

• Tell a Story: For each piece or case study, explain the "why" behind your design choices. What was the problem you were solving? What was your approach? What was the outcome?

• Quantify Results: Wherever possible, use data and metrics to showcase the impact of your work. Even if you don't have exact numbers, discuss the intended impact or observed trends.

• Highlight Technical Skills: Be ready to discuss your proficiency with specific Adobe Creative Cloud tools and how you leverage them to achieve specific visual effects or efficiencies.

• Engage and Ask Questions: Make it a conversation. Be prepared to answer questions about your process and be ready to ask insightful questions about the team, the role, and the company's future.

📝 Enhancement Note: Preparation should focus on demonstrating a blend of creative talent, strategic thinking, technical proficiency, and a results-oriented mindset, all tailored to the demands of performance marketing for e-commerce clients in a remote setting.

📌 Application Steps

To apply for this Visual Designer position:

• Submit your application through the provided application link.

• Curate Your Portfolio: Select your most impactful and relevant work samples, specifically highlighting social media ad creation for Meta, Instagram, and TikTok, with a strong emphasis on e-commerce clients.

• Tailor Your Resume: Ensure your resume clearly articulates your experience with the required Adobe Creative Cloud applications, performance marketing, and e-commerce. Use keywords from the job description to optimize for ATS.

• Prepare Your Presentation: Practice walking through your portfolio, focusing on storytelling, quantifying results, and explaining your creative process and strategic rationale behind each piece.

• Research Right Hook Digital: Understand their client base, award-winning status, and core values (Continuous Learning, Collaborative Spirit, Results-Driven, Work-Life Balance) to articulate your fit during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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