Visual Designer (Digital Marketing Manager)

📍 Job Overview

Job Title: Visual Designer (Digital Marketing Manager)

Company: Optimizely

Location: United States (Remote OK)

Job Type: Full-Time

Category: Marketing Operations / Digital Experience Design

Date Posted: 2026-09-17

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• Own and evolve the visual design of Optimizely.com, ensuring a polished, consistent, and engaging user experience across the entire digital platform.

• Maintain, expand, and champion the Optimizely web design system, creating scalable, reusable patterns and components to ensure brand consistency and efficient content creation.

• Design and build reusable website components within Optimizely's Visual Builder, empowering marketing teams to efficiently create high-quality, conversion-optimized landing pages and digital assets.

• Collaborate closely with cross-functional teams including marketing, content, product marketing, UX, and development to translate business objectives into compelling, user-centered digital experiences that drive engagement and support business goals.

📝 Enhancement Note: While the title includes "Digital Marketing Manager," the core responsibilities and required skills clearly indicate a specialized Visual Designer role focused on web experience and digital asset creation within the marketing technology (MarTech) domain, rather than a broad marketing management position. The emphasis on design systems, component building, and collaboration with developers points towards a GTM Operations-adjacent role focused on the digital front-end.

📈 Primary Responsibilities

• Lead the visual design strategy for Optimizely.com, ensuring a cohesive, modern, and high-fidelity user interface that reflects brand identity and enhances user engagement.

• Develop and maintain a robust web design system, including style guides, component libraries, and pattern documentation, to ensure visual consistency and brand adherence across all digital touchpoints.

• Conduct thorough audits of existing website pages to identify and implement improvements in visual appeal, usability, accessibility (WCAG standards), and overall brand alignment.

• Design and construct reusable website components within Optimizely's Visual Builder platform, enabling marketing teams to rapidly deploy visually compelling and effective landing pages and campaign assets.

• Create sophisticated page layouts and landing page designs that strategically balance aesthetic appeal, user experience, website performance, and key conversion metrics.

• Partner effectively with front-end developers to ensure accurate and efficient implementation of visual designs, providing clear specifications and ongoing support.

• Foster strong collaborative relationships with content strategists, campaign managers, and product marketers to translate complex business objectives and marketing strategies into impactful digital experiences.

• Ensure all digital designs adhere to current accessibility best practices and responsive design principles, guaranteeing optimal viewing and interaction across a wide range of devices and user needs.

• Drive continuous website optimization by integrating user feedback, web analytics data, and A/B testing insights into iterative design improvements and future design iterations.

• Contribute to the establishment and documentation of comprehensive web design standards, guidelines, and best practices to elevate the overall quality and efficiency of digital design operations.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on design systems, component-based architecture, and the use of Optimizely's proprietary Visual Builder. This suggests the role requires not only design skills but also an understanding of how to operationalize design for efficiency and scalability within a marketing technology platform.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communication, Interaction Design, or a related field, or equivalent practical experience demonstrating strong design capabilities.

Experience: 3+ years of dedicated experience in web design, visual design, or digital design, with a proven track record in creating engaging digital experiences.

Required Skills:

• Demonstrated expertise in modern web design principles and aesthetic sensibilities.

• Strong portfolio showcasing successful web design projects, landing page designs, and experience with component-based design systems.

• High proficiency in Figma for design creation, prototyping, and collaborative design workflows.

• Proven experience in developing, maintaining, and expanding design systems, including style guides and component libraries.

• Comprehensive understanding of responsive design principles, web accessibility standards (WCAG), and user experience (UX) best practices.

• Experience collaborating effectively with cross-functional teams, including developers, marketers, and UX professionals.

• Exceptional attention to detail, with the ability to skillfully balance creative vision with brand consistency and technical constraints. Preferred Skills:

• Experience in creating a variety of marketing graphics, including campaign assets and illustrative graphics.

• Skill in designing product visuals, technical diagrams, or feature-focused illustrations.

• Experience with motion graphics or animation tools such as After Effects, Lottie, or Rive for dynamic web elements.

• Familiarity with Optimizely CMS and Visual Builder, or analogous enterprise-level CMS platforms.

• Foundational understanding of HTML/CSS and how design specifications translate into front-end development implementation.

• Experience supporting experimentation and conversion rate optimization (CRO) initiatives through design.

📝 Enhancement Note: The "Additional skills and preferences" section indicates a desire for candidates who can contribute beyond core web design, touching on marketing asset creation, animation, and direct experience with Optimizely's platform, which is a significant plus for operational efficiency.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio that clearly demonstrates a strong foundation in modern web design principles and execution.

• Specific examples of component-based design systems, showcasing an understanding of scalability and reusability.

• Case studies of landing page designs that highlight a strategic approach to balancing aesthetics, user experience, and conversion goals.

• Evidence of experience in maintaining or expanding existing design systems, including documentation of process and outcomes.

• Visual examples of how designs adhere to responsive design and accessibility (WCAG) standards. Process Documentation:

• Showcase examples of how you've documented design standards, guidelines, or best practices for web experiences.

• Illustrate your process for auditing existing web pages and identifying opportunities for visual and functional improvement.

• Provide insights into your workflow for designing and building reusable components within a CMS or visual builder environment.

• Demonstrate how you incorporate user feedback, analytics, and A/B testing insights into your design process and subsequent iterations.

📝 Enhancement Note: For this role, the portfolio is critical. Candidates should curate examples that specifically highlight their ability to create scalable design systems, build reusable components, and demonstrate an understanding of conversion-focused design within a web platform context, ideally showcasing work done within or transferable to Optimizely's ecosystem.

💵 Compensation & Benefits

Salary Range: The total target compensation range for this position is $74,000 - $137,000 USD per year.

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• Generous paid time off (PTO) and holidays, reflecting a commitment to work-life balance.

• Opportunities for professional development, including access to learning resources and training programs.

• Flexible working options and a fully remote work environment, promoting autonomy and work-life integration.

• Potential for stock options or equity, depending on role and company performance.

• Access to company-sponsored wellness programs and employee assistance services.

Working Hours: This is a full-time position, typically expected to involve approximately 40 hours per week. The role offers flexible working options, allowing for adaptation to individual schedules while ensuring operational needs and collaboration are met.

📝 Enhancement Note: The salary range provided is a target compensation. Optimizely emphasizes that the final offer will be determined by several factors including the candidate's experience, education, skills, and the specific responsibilities of the role. The flexibility in working hours is a key benefit for remote employees, allowing for better integration of personal and professional life.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software / Marketing Technology (MarTech). Optimizely operates at the forefront of digital experience platforms, providing tools for content management, experimentation, and personalization to over 10,000 brands.

Company Size: 1,600+ employees. This mid-to-large size indicates a company with established processes and infrastructure, yet still agile enough to foster innovation and individual impact. For operations professionals, this means access to resources and structured workflows, alongside opportunities to influence and refine processes.

Founded: Optimizely has a history of innovation in the MarTech space, evolving its platform to meet the dynamic needs of digital marketers. This context suggests a culture that values continuous improvement and adaptation.

Team Structure:

• The Visual Designer reports to the Sr. Manager, Digital Experience, indicating a focus on the front-end user interface and website presence.

• The role involves close collaboration with marketing, content strategy, product marketing, UX design, and development teams, highlighting a highly cross-functional operational environment.

• Expectation of working within a team that values data-driven decision-making, leveraging analytics and A/B testing to inform design choices. Methodology:

• Emphasis on data analysis and insights to drive design optimization and support conversion rate optimization (CRO) initiatives.

• Workflow planning and optimization through the use of design systems and reusable components to enhance efficiency and consistency.

• Automation and efficiency practices are encouraged, particularly through the use of Optimizely's Visual Builder to empower marketers.

Company Website: https://www.optimizely.com/

📝 Enhancement Note: Optimizely positions itself as a leader in MarTech, driven by AI and customer-centricity. The company culture is described as curious, collaborative, and human, eschewing corporate jargon for genuine communication. This suggests an environment where operations professionals can expect transparency and a focus on impactful contributions.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an individual contributor with significant ownership over the visual design of Optimizely.com. It's an intermediate-level position (2-5 years experience) that offers a chance to deepen expertise in web design, design systems, and MarTech platform utilization.

Reporting Structure: The Visual Designer reports to the Sr. Manager, Digital Experience. This structure provides direct mentorship and oversight within the digital experience function, with opportunities to collaborate broadly across marketing and development.

Operations Impact: The Visual Designer plays a crucial role in shaping the perception of Optimizely's brand and product through its primary digital storefront. Their work directly impacts user engagement, conversion rates, and the overall effectiveness of digital marketing campaigns, contributing significantly to revenue generation and brand authority.

Growth Opportunities:

• Specialization: Deepen expertise in web design systems, UX/UI for MarTech, or advanced areas like motion graphics and animation for digital assets.

• Platform Mastery: Become an expert in Optimizely CMS and Visual Builder, potentially leading to roles focused on platform operations or enablement.

• Cross-functional Leadership: Grow into a lead designer role within the digital experience team, mentoring junior designers or taking on more complex project leadership.

• CRO Focus: Develop specialized skills in conversion rate optimization through design, becoming a key contributor to A/B testing strategies and performance improvements.

📝 Enhancement Note: The role offers a strong foundation in MarTech design operations. Growth potential lies in specializing within design, mastering the Optimizely platform, or moving into more strategic digital experience leadership roles, all of which are valuable paths for operations-minded designers.

🌐 Work Environment

Office Type: Fully Remote. This role is designed to be executed from a home office environment, offering maximum flexibility.

Office Location(s): While the position is fully remote, Optimizely has global offices, suggesting a distributed team structure. The job listing specifies "United States" as the primary remote location, indicating that candidates must be based within the US.

Workspace Context:

• A remote work setup requires self-discipline and effective time management to maintain productivity and engagement.

• Access to necessary design tools (Figma) and potentially Optimizely's platform will be provided or expected.

• Collaboration will primarily occur through digital channels, emphasizing the need for strong communication and virtual teamwork skills.

• Opportunities for virtual team meetings, design critiques, and cross-functional syncs will be the norm.

Work Schedule: While the role is full-time (approx. 40 hours/week), the "fully remote with flexible working options" indicates that the exact daily schedule may be adaptable, provided that core collaboration hours and project deadlines are met. This flexibility is beneficial for operations professionals who may need to balance personal commitments with project timelines.

📝 Enhancement Note: The fully remote nature of this role necessitates a proactive approach to communication and collaboration. Candidates should be comfortable working independently and leveraging digital tools to stay connected with their team and contribute effectively to the company's digital presence.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess foundational skills and experience alignment. Be prepared to discuss your design philosophy and career aspirations.

• Design Challenge/Portfolio Review: A deeper dive into your portfolio, potentially including a specific design exercise or a detailed walkthrough of a past project. Focus on explaining your design process, problem-solving approach, and the impact of your work.

• Cross-functional Interviews: Meetings with potential collaborators from marketing, UX, and development to assess your communication, teamwork, and ability to integrate design into broader GTM strategies.

• Hiring Manager Interview: A final discussion with the Sr. Manager, Digital Experience, to evaluate cultural fit, strategic thinking, and overall suitability for the role and team.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent the required skills, especially those involving web design, design systems, and component creation.

• Showcase Process: For each project, clearly outline the problem, your role, your design process, the tools used, challenges faced, and the measurable outcomes or impact.

• Highlight Systems Thinking: If you have experience with design systems, make sure this is prominent. Explain how you contributed to or built them, and their benefits.

• Demonstrate Platform Understanding: If you have experience with Optimizely, other CMS platforms, or building components within them, highlight this.

• Quantify Impact: Where possible, use data (e.g., conversion rate improvements, engagement metrics) to demonstrate the effectiveness of your designs.

Challenge Preparation:

• Understand Optimizely: Research Optimizely's products, target audience, and current website to understand their brand and design context.

• Design System Fundamentals: Be ready to discuss principles of scalable design systems and how to maintain them.

• Accessibility Best Practices: Review WCAG guidelines and be prepared to discuss how you ensure designs are accessible.

• Conversion-Focused Design: Think about how design contributes to marketing goals and conversion rates.

📝 Enhancement Note: The portfolio review is paramount. Candidates should prepare to articulate not just what they designed, but why, and how their design decisions contributed to business objectives. Demonstrating an understanding of operationalizing design through systems and reusable components will be key.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for all visual design, prototyping, and collaborative design workflows. Proficiency is a mandatory requirement.

• Optimizely CMS & Visual Builder: Highly preferred. Experience with Optimizely's platform for content management and visual page building is a significant advantage.

• Adobe Creative Suite (Photoshop, Illustrator): Expected for general graphic design tasks, image editing, and asset creation.

Analytics & Reporting:

• Web Analytics Tools (e.g., Google Analytics, Adobe Analytics): Familiarity is beneficial for understanding user behavior and informing design decisions.

• A/B Testing Platforms (e.g., Optimizely Experimentation): Experience in designing for or supporting A/B testing initiatives is a plus.

CRM & Automation:

• While not primary tools for this role, an understanding of how website design impacts CRM data and marketing automation workflows is valuable.

📝 Enhancement Note: Proficiency in Figma is non-negotiable. Experience with Optimizely's specific tools (CMS, Visual Builder) will be a strong differentiator, indicating a candidate's ability to quickly integrate and contribute to the company's existing MarTech stack and operational processes.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: A strong emphasis on using analytics, user feedback, and A/B testing to inform design choices and measure impact.

• Efficiency & Scalability: Valuing the creation of reusable components and design systems that streamline content creation and maintain brand consistency across the digital landscape.

• Collaboration & Transparency: Open communication and teamwork across departments (marketing, product, development) are essential for successful GTM execution.

• User-Centricity: Designing with the end-user experience at the forefront, ensuring intuitive, accessible, and engaging interactions.

• Continuous Improvement: A culture of iterative design, always seeking ways to optimize digital experiences and performance.

Collaboration Style:

• Expect a highly collaborative environment where designers work hand-in-hand with marketers, content strategists, and developers.

• Regular feedback loops through design critiques, project reviews, and cross-functional meetings are expected.

• A proactive approach to communication and problem-solving is key, especially in a remote setting.

📝 Enhancement Note: Optimizely's stated values of being "curious, collaborative, and refreshingly human" suggest an environment that values open dialogue, learning, and genuine connection, even in a remote setting. Operations professionals in this environment are likely to find a supportive team focused on collective success.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Design & Operations: Effectively translating creative vision into scalable, maintainable components within a CMS and design system framework.

• Remote Collaboration: Maintaining strong communication and creative synergy with a distributed team.

• Data Integration: Leveraging analytics and A/B testing insights to drive design decisions and demonstrate ROI, requiring a blend of creative and analytical skills.

• Keeping Pace with MarTech: Adapting to evolving digital marketing trends, platform updates, and new technologies within the fast-paced MarTech landscape.

Learning & Development Opportunities:

• Advanced Design System Mastery: Opportunities to lead the evolution of Optimizely's web design system.

• MarTech Platform Expertise: Deepening knowledge of Optimizely CMS, Visual Builder, and experimentation tools, positioning for specialist roles.

• Conversion Rate Optimization (CRO) Skills: Developing specialized skills in designing for A/B testing and CRO initiatives, becoming a key contributor to revenue growth.

• Cross-functional Acumen: Gaining broader understanding of marketing, product, and development workflows to enhance strategic impact.

📝 Enhancement Note: This role presents a prime opportunity for a designer looking to move beyond pure aesthetics into a more operationally focused MarTech design role. The challenges are framed as opportunities for skill development and career advancement within a growing technology company.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing and maintaining a web design system. How do you ensure scalability and adoption across teams?" (Focus on process documentation, component libraries, and collaboration.)

• "Walk us through a landing page you designed that was particularly effective for conversion. What were the goals, your design approach, and the measurable results?" (Prepare a case study with data and clear impact metrics.)

• "How do you approach incorporating user feedback and A/B testing data into your design iterations? Can you provide an example?" (Highlight your data-driven approach and iterative design process.) Company & Culture Questions:

• "Why are you interested in Optimizely and this specific role?" (Research Optimizely's mission, products, and recent news. Connect your skills to their MarTech focus.)

• "How do you handle constructive criticism on your designs from cross-functional stakeholders?" (Demonstrate professionalism, openness to feedback, and a collaborative spirit.)

• "How do you ensure your designs are accessible and adhere to WCAG standards?" (Show your commitment to inclusive design practices.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly articulate the problem statement, your specific role and contributions, your design process, challenges overcome, and the final outcome/impact.

• Highlight Systems & Components: Emphasize any work related to design systems, reusable components, or building within a CMS/visual builder.

• Quantify Impact: Use data points (e.g., increased conversion rates, improved engagement, reduced development time) to showcase the business value of your design work.

• Be Ready for Technical Questions: Prepare to discuss your Figma workflow, understanding of HTML/CSS, and any experience with Optimizely or similar platforms.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design talent, but also an understanding of operational efficiency, collaboration, and the business impact of design within a MarTech context. Be ready to speak to your process, methodology, and quantifiable results.

📌 Application Steps

To apply for this operations-aligned design position:

• Submit your application through the Optimizely careers portal via the provided URL.

• Portfolio Customization: Curate your portfolio to prominently feature web design projects, design system contributions, and examples of component-based design. Prioritize projects that demonstrate a strategic approach to user experience and conversion optimization.

• Resume Optimization: Tailor your resume to highlight keywords from the job description, such as "Visual Design," "Web Design," "Design Systems," "Figma," "Responsive Design," "Accessibility," and "Optimizely Visual Builder." Quantify achievements wherever possible.

• Interview Preparation: Practice articulating your design process, problem-solving strategies, and the business impact of your work. Prepare to discuss your experience with collaborative workflows and how you leverage data and user feedback.

• Company Research: Thoroughly research Optimizely's products, target market, and current website. Understand their position in the MarTech industry and how this role contributes to their overall GTM strategy and digital presence.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.