Visual Designer, Brand Innovation Lab

📍 Job Overview

Job Title: Visual Designer, Brand Innovation Lab

Company: Amazon

Location: London, England, United Kingdom

Job Type: Full-time

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-09-21

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Design innovative and visually compelling advertising experiences for leading global brands within Amazon's Brand Innovation Lab.

• Execute campaign creative tasks, focusing on display and web experiences, with potential expansion into video and interactive formats.

• Contribute to campaign ideation by translating strategic objectives into high-fidelity concepts, wireframes, and visual designs.

• Develop responsive web experiences using Webflow, progressing from component builds to full page designs under guidance.

• Apply and refine understanding of UX/UI principles to create intuitive, accessible, and engaging advertising solutions.

📝 Enhancement Note: This role is positioned within Amazon Advertising's Brand Innovation Lab, focusing on creating unique campaign activations for global advertisers. The emphasis on "driving business performance" and "customer-centred experiences" indicates a strong performance marketing orientation within the creative output. The progression from guided work to greater independence suggests a role for a designer eager to learn and grow within a structured, high-impact environment.

📈 Primary Responsibilities

• Design campaign creative assets and advertising experiences for top-tier global brands, aligning with defined creative strategies and marketing objectives.

• Partner with senior creatives to bring campaign ideas to life, developing high-fidelity concepts, wireframes, and visual designs that integrate target audiences, creative assets, and Amazon design patterns.

• Build and iterate on responsive web experiences using Webflow, gaining proficiency from simple components to complex page layouts under senior guidance.

• Implement and refine UX/UI principles to ensure advertising experiences are intuitive, accessible, and optimized for customer engagement and conversion.

• Develop user-centered, on-brand design solutions that meet measurable business goals and project requirements within defined creative parameters.

• Collaborate effectively with peers, strategists, technologists, and producers to ensure timely delivery of high-quality creative output.

• Support the creation of pitch decks by developing visually compelling concepts that effectively communicate creative ideas to advertisers and agency partners.

• Contribute to shared design component libraries in Figma and Webflow, and assist with cross-platform rich media specifications as skills develop.

• Actively participate in design reviews, critiques, and brainstorm sessions, providing and receiving constructive feedback to enhance creative quality.

• Continuously research and apply knowledge of design trends, UX best practices, web technologies, and Amazon's advertising ecosystem to elevate creative output.

• Support production design tasks, including asset resizing, adaptation, and quality assurance across various deliverables.

• Proactively manage personal work queues, identify potential roadblocks, and escalate risks to ensure timely delivery under tight deadlines.

📝 Enhancement Note: The responsibilities clearly indicate a blend of pure visual design, UX/UI application, and front-end web development (Webflow). The emphasis on "measurable business goals" and "driving business performance" means that design decisions must be justifiable with data and impact-oriented. The expectation to learn and grow, especially in areas like Webflow and Gen AI, points to a forward-thinking team that values continuous learning and adaptation.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Industrial Design, Digital Communications Design, Visual Arts, Mass Communications, Art, or an equivalent field. Experience:

• 2-5 years of professional experience in visual design, with a strong focus on advertising or digital marketing campaigns.

• Demonstrated experience in applying design process from ideation to final execution, with a portfolio showcasing this journey. Required Skills:

• Online Portfolio: A compelling online portfolio is mandatory, showcasing strong visual design skills, experience across various media and platforms, and a clear demonstration of design process.

• Design Tools Proficiency: Advanced proficiency in industry-standard design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma.

• Webflow Working Knowledge: Practical experience or a strong working knowledge of Webflow for building responsive web experiences.

• UX/UI Principles: Solid understanding of fundamental UX/UI principles and their application in creating user-centered digital experiences.

• Advertising Design: Proven ability to design effective advertising experiences that tell stories and drive business performance.

• Collaboration & Communication: Excellent English communication skills, both written and verbal, with a proven ability to collaborate effectively in a cross-functional team environment.

• Creative Strategy Acumen: Ability to interpret and execute within a defined creative strategy, translating marketing objectives into visual designs.

Preferred Skills:

• Gen AI Experience: Hands-on experience with Generative AI tools for prototyping, building, and iterating on designs efficiently.

• Motion Design/Animation Interest: Curiosity and interest in motion design or animation tools (e.g., After Effects, Lottie, or equivalents), though formal proficiency is not required.

• Accessibility Awareness: Understanding of accessibility in digital design and the importance of inclusive design principles (formal WCAG knowledge not essential, but awareness is valued).

• Cross-functional Partnership: Proven ability to partner effectively with strategists, designers, technologists, and producers from concept through to delivery.

• Web Technologies: Familiarity with basic web technologies and how they interact with design.

📝 Enhancement Note: The requirement for a strong online portfolio is paramount, and candidates should prepare to articulate their design process, decision-making, and the impact of their work. The "working knowledge of Webflow" suggests that while not expecting expert-level production, candidates should be comfortable with its interface and basic functionality. The inclusion of Gen AI and motion design as preferred skills indicates a team that is at the forefront of creative technology and open to exploring new tools and techniques.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Visual Design Craft: Showcase high-fidelity mockups, UI elements, and final ad creatives demonstrating exceptional aesthetic judgment and attention to detail.

• Design Process Documentation: Include case studies that clearly outline your approach to problem-solving, from initial brief interpretation and research through ideation, wireframing, prototyping, and final design.

• Webflow Project Examples: If possible, include examples of responsive web pages or components built in Webflow, demonstrating an understanding of its capabilities and limitations.

• Impact & ROI Demonstration: Where applicable, highlight projects where your design work directly contributed to measurable business outcomes (e.g., increased engagement, conversion rates, click-through rates). Quantify results whenever possible.

Process Documentation:

• Workflow Mapping: Be prepared to discuss how you map out creative workflows, from brief to final delivery, including how you manage feedback loops and revisions.

• System Integration Understanding: Demonstrate an understanding of how design assets integrate into various digital platforms and advertising technologies.

• Performance Measurement: Articulate how you consider performance metrics and user engagement when making design decisions, even at the conceptual stage.

📝 Enhancement Note: The portfolio is critical for this role, serving as the primary tool for demonstrating design capability and process. Candidates should curate their portfolio to highlight projects most relevant to advertising, digital experiences, and any Webflow work. For each project, emphasis should be placed on the "why" behind design decisions and the measurable impact, aligning with Amazon's data-driven culture.

💵 Compensation & Benefits

Salary Range:

Given the location (London, England), experience level (Mid-Level, 2-5 years), and the company (Amazon, a major tech employer), a competitive salary range can be estimated. Based on industry benchmarks for Visual Designers in London within large tech companies, the annual salary is likely to fall between £45,000 and £65,000. This range accounts for the specific skills required, including Webflow and UX/UI, and the innovative nature of the Brand Innovation Lab role.

📝 Enhancement Note: This salary estimate is based on publicly available data for Visual Designer roles in London with similar experience levels at comparable tech companies. Actual compensation may vary based on the candidate's specific qualifications, interview performance, and Amazon's internal compensation bands. It's advisable for candidates to research current market rates for similar roles in London.

Benefits:

• Comprehensive Health Insurance: Coverage for medical, dental, and vision care.

• Retirement Savings Plan: Generous company matching contributions to a pension scheme.

• Paid Time Off: Generous vacation days, public holidays, and sick leave.

• Employee Discount: Significant discounts on Amazon products and services.

• Professional Development: Opportunities for training, workshops, conferences, and access to online learning platforms.

• Life Insurance: Company-provided life insurance coverage.

• Parental Leave: Supportive parental leave policies.

• Wellness Programs: Access to resources and programs focused on employee well-being.

Working Hours:

• Standard full-time working hours are typically 40 hours per week.

• While the role is on-site, Amazon often offers a degree of flexibility in start and end times, subject to team and business needs.

• Occasional overtime may be required to meet project deadlines, particularly during critical campaign launches.

📝 Enhancement Note: Amazon is known for offering a robust benefits package, reflecting its position as a leading global employer. The emphasis on professional development aligns with the role's requirement for continuous learning in design trends and technologies.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce, Cloud Computing, Digital Advertising, Artificial Intelligence, Streaming Media. Amazon operates across a vast spectrum of industries, with the Brand Innovation Lab specifically situated within Amazon Advertising.

Company Size: Amazon is a massive multinational corporation, employing over 1.5 million people globally. This scale means access to extensive resources, diverse career paths, and a highly structured environment.

Founded: Amazon was founded by Jeff Bezos in 1994. Its history is marked by continuous innovation, customer obsession, and expansion into new markets and product categories.

Team Structure:

• Brand Innovation Lab: This is a specialized team within Amazon Advertising focused on creating unique, high-impact campaigns for global advertisers, particularly those associated with Prime Video IP and brands.

• Reporting Structure: The Visual Designer will report to Senior Creatives and work closely with a cross-functional team that likely includes strategists, UX/UI designers, copywriters, producers, and account managers.

• Cross-functional Collaboration: The role necessitates close collaboration with various departments, including marketing, product, technology, and client-facing teams, to ensure cohesive and effective campaign execution across Amazon's diverse platforms.

Methodology:

• Customer Obsession: The core Amazon principle of starting with the customer and working backward drives all creative and business decisions.

• Data-Driven Decisions: Design choices are expected to be informed by data, user feedback, and performance metrics to optimize for business outcomes.

• Bias for Action & Innovation: The company encourages rapid prototyping, experimentation, and a willingness to take calculated risks to drive innovation.

• Ownership: Employees are encouraged to take ownership of their work and drive initiatives from inception to completion.

Company Website: https://www.amazon.com

📝 Enhancement Note: Working within Amazon means embracing a culture of intense innovation, customer focus, and data-driven decision-making. The Brand Innovation Lab, specifically, offers a unique opportunity to work on cutting-edge campaigns for high-profile brands, leveraging the full Amazon ecosystem. The "Lab" aspect implies a dynamic environment where new ideas are encouraged and tested.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Visual Designer, typically requiring 2-5 years of experience. It's a position focused on executing creative tasks under guidance, with a clear path towards increased autonomy and complexity. The "Lab" environment suggests opportunities to work on diverse and challenging projects.

Reporting Structure: The Visual Designer will report to Senior Creatives, providing a direct line for mentorship, feedback, and skill development. This structure is designed to support the designer's growth by providing experienced guidance.

Operations Impact: While not a traditional "operations" role in the sense of sales or revenue operations, the visual design work directly impacts the performance of advertising campaigns. Effective visual design and user experience are critical drivers of engagement, conversion rates, and ultimately, business performance for Amazon's advertisers. The role contributes to the operational success of advertising campaigns by making them more effective and visually compelling.

Growth Opportunities:

• Skill Specialization: Deepen expertise in visual design for advertising, UX/UI principles, and Webflow development. Potential to explore motion design, interactive formats, and emerging technologies like Gen AI.

• Project Complexity: Progress from executing assigned tasks to leading design elements for larger, more complex campaigns, potentially involving multiple Amazon platforms (Prime Video IP, Alexa, Fire TV, etc.).

• Leadership Potential: With demonstrated success and growth, opportunities may arise to mentor junior designers, lead specific creative initiatives, or move into Senior Visual Designer or Art Director roles within the Lab or other Amazon Advertising teams.

• Cross-Functional Expertise: Gain valuable experience working with diverse teams, enhancing understanding of the broader advertising ecosystem and business strategy.

📝 Enhancement Note: The "operations" aspect of this role lies in its contribution to the efficiency and effectiveness of advertising campaigns. The growth path is clearly defined, emphasizing skill acquisition and increased responsibility within the creative domain. For operations professionals looking to transition or complement their skills, understanding how creative output impacts GTM strategy and performance is key.

🌐 Work Environment

Office Type: This role is based on-site in London, England. Amazon typically provides modern, collaborative office spaces designed to foster teamwork and innovation.

Office Location(s): The specific office location in London will be provided by Amazon. London offers a vibrant ecosystem for design and technology professionals, with excellent public transport links.

Workspace Context:

• Collaborative Hub: The office environment is designed to encourage interaction, brainstorming, and knowledge sharing among team members. Expect open-plan areas, meeting rooms, and informal collaboration spaces.

• Tools & Technology: Access to high-performance workstations, the latest design software, and robust IT infrastructure to support demanding creative workflows.

• Team Interaction: Regular team meetings, design critiques, and cross-functional project sessions will be part of the daily rhythm. The "Lab" environment suggests a culture of experimentation and shared learning.

Work Schedule:

• The standard work schedule is 40 hours per week, Monday to Friday.

• While on-site, there's often some flexibility in daily start and end times, managed in coordination with team needs.

• Occasional adjustments to the schedule may be necessary to accommodate project deadlines or critical campaign launches, requiring dedication and responsiveness.

📝 Enhancement Note: The on-site requirement in London signifies an environment prioritizing in-person collaboration, which is often crucial for creative brainstorming and rapid iteration in design. Candidates should be prepared for a dynamic office culture that blends structured work with spontaneous creative exchange.

📄 Application & Portfolio Review Process

Interview Process:

The Amazon interview process is typically rigorous and multi-stage, often involving:

• Initial Screening: A brief call with a recruiter to assess basic qualifications, experience, and cultural fit.

• Hiring Manager Interview: A more in-depth conversation with the hiring manager to discuss your background, portfolio, and suitability for the role.

• Portfolio Review & Design Challenge: This is a critical stage where you'll present your portfolio, discuss your design process, and potentially complete a design exercise or case study relevant to the Brand Innovation Lab's work.

• Bar Raiser Interview: Amazon's unique "Bar Raiser" interview focuses on assessing leadership principles and ensuring new hires maintain and elevate Amazon's hiring bar. Expect behavioral questions.

• Team Interviews: You may meet with other team members or cross-functional partners to assess collaboration skills and team fit.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent your visual design skills, advertising experience, and understanding of UX/UI. Include projects that show your process and impact.

• Tell a Story: For each project, clearly articulate the problem, your role, your design process, key decisions, challenges overcome, and the measurable results or impact. Use visuals effectively to support your narrative.

• Highlight Webflow: If you have Webflow examples, be ready to discuss your approach to responsive design and any specific features or challenges you encountered.

• Quantify Impact: Wherever possible, use data and metrics to demonstrate the success of your designs (e.g., increased CTR, conversion rates, engagement).

• Prepare for the "Why": Be ready to explain the rationale behind every design decision you made.

Challenge Preparation:

• Understand the Lab's Work: Research Amazon Advertising, the Brand Innovation Lab, and recent campaigns for Prime Video IP. Understand their target audience and business goals.

• Design Thinking: Be prepared to apply design thinking principles to a hypothetical problem. Focus on user needs, business objectives, and creative solutions.

• Webflow & Responsiveness: If the challenge involves web design, demonstrate an understanding of responsive principles and how to build for different devices.

• Concise Communication: Practice articulating your ideas clearly and concisely, especially under time constraints.

📝 Enhancement Note: Amazon's hiring process, particularly the "Bar Raiser" concept, emphasizes leadership principles and long-term potential. Candidates should thoroughly review Amazon's Leadership Principles and prepare examples from their experience that demonstrate these principles in action, especially "Customer Obsession," "Invent and Simplify," and "Bias for Action." The portfolio review is where your design craft and strategic thinking will be most scrutinized.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design, image editing, and layout (Photoshop, Illustrator, InDesign).

• Figma: A collaborative interface design tool critical for UI/UX design, prototyping, and design system management.

• Webflow: A primary tool for building responsive websites and web experiences without extensive coding. Proficiency or working knowledge is required.

Analytics & Reporting:

• Amazon Advertising Console: Familiarity with the tools and platforms used to manage and report on advertising campaigns.

• Google Analytics / Adobe Analytics: Understanding of web analytics tools to interpret user behavior and campaign performance.

• Data Visualization Tools: Experience with tools like Tableau, Power BI, or internal Amazon dashboards for understanding performance metrics.

CRM & Automation:

• While not directly managing CRM, understanding how design assets integrate into marketing automation platforms and CRM systems can be beneficial.

• Familiarity with project management tools like Jira, Asana, or Trello for managing tasks and workflows.

📝 Enhancement Note: The technology stack emphasizes a blend of traditional design tools and modern web development platforms. Proficiency in Figma and Webflow, alongside Adobe Creative Suite, is key. A basic understanding of how designs are implemented and measured within advertising platforms (like Amazon's own) is also highly advantageous, bridging the gap between creative output and business results.

👥 Team Culture & Values

Operations Values:

• Customer Obsession: Every design decision should stem from a deep understanding of the target audience and their needs, aiming to create experiences that delight and serve them.

• Invent and Simplify: Continuously look for innovative ways to solve design challenges and simplify complex ideas into clear, effective visual communications. Embrace new tools and methodologies.

• Bias for Action: Be proactive in bringing ideas to life, iterating quickly, and delivering tangible results. Don't let perfection be the enemy of good enough when driving progress.

• Ownership: Take responsibility for your work, from conception to delivery. Be accountable for project outcomes and actively contribute to the team's success.

• High Standards: Strive for excellence in every aspect of your work, from pixel-perfect execution to strategic conceptualization.

Collaboration Style:

• Cross-Functional Integration: Work seamlessly with strategists, copywriters, developers, and project managers, fostering an environment of mutual respect and shared goals.

• Constructive Feedback: Actively participate in design critiques, providing and receiving honest, constructive feedback to elevate the quality of work for all team members.

• Knowledge Sharing: Be open to sharing your skills, insights, and learnings with colleagues, contributing to a collective growth environment within the Lab.

• Adaptability: Embrace change and be willing to adapt designs and approaches based on new information, feedback, or evolving project requirements.

📝 Enhancement Note: Amazon's culture is heavily influenced by its Leadership Principles. For this role, "Customer Obsession," "Invent and Simplify," and "Bias for Action" are particularly relevant. Understanding how these principles translate into daily design work and team interactions will be crucial for success and integration.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Innovation with Performance Metrics: The core challenge is to create truly innovative and visually stunning work that also demonstrably drives business performance and meets strict advertising KPIs.

• Navigating Large Corporate Structures: Working within a company as large as Amazon requires understanding internal processes, stakeholder management, and adapting to established workflows and brand guidelines.

• Rapidly Evolving Digital Landscape: Staying ahead of design trends, new technologies (like Gen AI), and platform changes in the fast-paced digital advertising world.

• Delivering Under Pressure: Meeting tight deadlines for high-stakes campaigns for global brands requires efficient workflow management and resilience.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to hone skills in visual design, UX/UI, and explore specialized areas like motion graphics, interactive design, and emerging AI tools.

• Webflow Expertise: Develop advanced Webflow skills, potentially becoming a go-to resource for web development within the team.

• Industry Exposure: Gain deep insight into Amazon's advertising ecosystem, understanding how creative impacts various platforms (Prime Video, Twitch, etc.) and business objectives.

• Mentorship: Learn from experienced Senior Creatives and potentially contribute to mentoring junior designers as you grow.

• Access to Amazon's Learning Resources: Leverage Amazon's extensive internal training programs, online courses, and potential for attending industry conferences.

📝 Enhancement Note: The challenges presented are typical for a creative role within a large, performance-oriented tech company. The growth opportunities are significant, offering a clear path for skill development and career advancement within Amazon's creative and advertising divisions.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance a strong creative vision with strict brand guidelines or performance objectives. How did you approach it?"

• "Walk us through your process for ideating and designing a new advertising campaign concept from scratch. What are the key stages?"

• "How do you ensure your designs are user-centered and effectively communicate the intended message to a specific target audience?" Company & Culture Questions:

• "How do Amazon's Leadership Principles, such as Customer Obsession and Bias for Action, resonate with your own work philosophy?"

• "Describe your ideal collaborative environment. How do you contribute to a positive and productive team dynamic?"

• "What excites you most about working for Amazon Advertising and the Brand Innovation Lab specifically?" Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, use a clear story arc: Problem -> Your Role -> Process -> Solution -> Impact.

• Show, Don't Just Tell: Use visuals effectively to showcase your designs. For Webflow projects, consider sharing live links or short video walkthroughs.

• Quantify Everything Possible: Be ready to discuss metrics, engagement rates, or any measurable business impact your designs achieved.

• Articulate Your "Why": Be prepared to defend your design choices, explaining the rationale behind your decisions based on user needs, business goals, and design principles.

• Demonstrate Adaptability: Show how you incorporated feedback and iterated on designs.

📝 Enhancement Note: Amazon interviews are heavily focused on behavioral questions tied to their Leadership Principles. Candidates should prepare specific STAR (Situation, Task, Action, Result) method examples for each principle. For the portfolio presentation, focus on demonstrating not just visual skill, but strategic thinking and problem-solving capabilities.

📌 Application Steps

To apply for this Visual Designer position:

• Submit your application through the Amazon Jobs portal, ensuring your resume and portfolio link are up-to-date.

• Portfolio Customization: Tailor your portfolio to highlight projects most relevant to advertising, digital experiences, and any Webflow work. Ensure it clearly demonstrates your design process and impact.

• Resume Optimization: Update your resume to include keywords from the job description, such as "Visual Design," "UX/UI," "Webflow," "Advertising," "Campaign Ideation," and "Responsive Web Design." Quantify achievements where possible.

• Interview Preparation: Thoroughly research Amazon's Leadership Principles and prepare STAR method examples. Practice presenting your portfolio and articulating your design process and rationale.

• Company Research: Familiarize yourself with Amazon Advertising's work, the Brand Innovation Lab's focus, and recent campaigns, particularly those related to Prime Video IP. Understand their customer-centric approach and data-driven ethos.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.