Visual Designer, Brand Innovation Lab

📍 Job Overview

Job Title: Visual Designer, Brand Innovation Lab

Company: Amazon

Location: London, England, United Kingdom

Job Type: Full-time

Category: Creative & Design / Marketing Operations

Date Posted: 2026-09-21

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Design innovative and visually compelling advertising experiences for leading global brands within Amazon's advertising platforms.

• Execute campaign creative tasks, focusing on display and web experiences, with potential expansion into video and interactive formats.

• Develop foundational skills in building responsive web experiences using Webflow, progressing from components to full page builds.

• Apply and grow understanding of UX/UI principles to create intuitive, accessible, and customer-optimized advertising solutions.

• Collaborate with cross-functional teams to deliver high-quality, user-centred designs that align with creative strategies and achieve measurable business goals.

📝 Enhancement Note: This role sits within Amazon's Brand Innovation Lab, focusing on creating unique advertising campaigns for top brands, particularly leveraging Amazon's advertising platforms and potentially Prime Video IP. The emphasis on Webflow and UX/UI alongside visual design suggests a blend of creative execution and foundational front-end development understanding, common in modern digital advertising operations.

📈 Primary Responsibilities

• Design and execute campaign creative for leading global brands across Amazon's advertising platforms, focusing on display and web experiences.

• Develop and build responsive web experiences in Webflow, starting with basic components and progressing to more complex page designs.

• Integrate and apply UX/UI principles to ensure advertising experiences are intuitive, accessible, and optimized for customer engagement and conversion.

• Create user-centred, on-brand design solutions that align with defined creative strategies and meet specific project requirements and measurable business objectives.

• Collaborate effectively with peers, strategists, technologists, and producers to ensure timely delivery of high-quality creative assets.

• Develop high-fidelity visual concepts for pitch decks to effectively communicate creative ideas to advertisers and agency partners.

• Contribute to shared design component libraries within Figma and Webflow to ensure consistency and efficiency across campaigns.

• Actively participate in design reviews, critiques, and brainstorm sessions, providing and receiving constructive feedback to foster continuous improvement.

• Continuously learn and apply knowledge of design trends, UX best practices, web technologies, and Amazon's advertising ecosystem to enhance creative output.

📝 Enhancement Note: The responsibilities highlight a progressive learning curve, starting with foundational design tasks and growing into more complex web development and strategic contribution. The mention of "measurable business goals" and "customer engagement" points to a results-oriented approach within operations, where creative output is directly tied to campaign performance.

✅ Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Industrial Design, Digital Communications Design, Visual Arts, Mass Communications, Art, or an equivalent field. Experience:

• 2-5 years of experience in visual design, with a strong emphasis on advertising and digital experiences.

• Demonstrated experience in applying design process from concept to execution. Required Skills:

• Online Portfolio: A strong online portfolio showcasing exceptional visual design skills, advertising experience across various media, and a clear demonstration of your design process.

• Design Tools: Proficiency in essential design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma.

• Webflow: Working knowledge of Webflow for building responsive web experiences.

• UX/UI Principles: Solid understanding of User Experience (UX) and User Interface (UI) principles to create intuitive and effective designs.

• Communication Skills: Excellent English communication skills, both written and verbal, for effective collaboration and presentation.

• Collaboration: Proven ability to work effectively in a collaborative, cross-functional team environment.

Preferred Skills:

• Gen AI: Hands-on experience with Generative AI tools for prototyping, building, and iterating designs efficiently.

• Motion Design: Interest and foundational knowledge in motion design or animation tools (e.g., After Effects, Lottie) is valued.

• Accessibility: Awareness of accessibility in digital design, with an understanding of inclusive design principles (formal WCAG knowledge not required).

• Cross-functional Collaboration: Experience partnering effectively with strategists, designers, technologists, and producers from concept to delivery.

• Rich Media: Familiarity with rich media specifications and cross-platform design.

📝 Enhancement Note: The requirement for an online portfolio is critical for this role, as it serves as the primary demonstration of design craft and process. The blend of traditional design tools with Webflow and UX/UI principles indicates a role that bridges creative design with functional web implementation, a growing area in digital marketing operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Visual Design Craft: Showcase a range of visually stunning advertising concepts, demonstrating strong typography, layout, color theory, and brand application.

• Process Documentation: Clearly articulate your design process for at least 2-3 key projects, including ideation, wireframing, prototyping, user testing (if applicable), and final execution.

• Webflow Examples: Include examples of responsive web pages or components built in Webflow, highlighting your ability to translate designs into functional web experiences.

• UX/UI Integration: Demonstrate how UX/UI principles were applied to enhance user journeys, improve usability, and drive customer engagement in your designs.

• Business Impact: Where possible, showcase how your designs contributed to measurable business goals or campaign performance metrics.

Process Documentation:

• Workflow Design: Illustrate your approach to understanding project briefs, developing creative strategies, and mapping out user flows for advertising campaigns.

• Systemic Implementation: Detail your experience with implementing designs within specific platforms or tools, such as Webflow, and contributing to design system components.

• Performance Analysis: Showcase how you would measure the success of your designs, potentially through A/B testing, user feedback, or campaign analytics, and how you would iterate based on these insights.

📝 Enhancement Note: The portfolio is paramount for this role, serving as the primary evidence of a candidate's design capabilities and process. Emphasis should be placed on demonstrating not just aesthetic skill but also a user-centred approach and an understanding of how design contributes to business objectives within a digital advertising context.

💵 Compensation & Benefits

Salary Range:

Based on industry benchmarks for a Visual Designer with 2-5 years of experience in London, UK, the estimated salary range for this role is £45,000 - £65,000 per annum. This estimate accounts for the specific skill set (including Webflow and UX/UI) and the competitive London job market.

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• Generous paid time off (PTO), including vacation, sick leave, and public holidays.

• Employee discount on Amazon products and services.

• Retirement savings plan with company matching contributions.

• Opportunities for professional development, training, and conference attendance.

• Access to Amazon's global network of resources and employee support programs.

• Potential for stock options or restricted stock units (RSUs) as part of compensation. Working Hours:

• Standard full-time working hours are typically 40 hours per week.

• While the role is on-site, Amazon often offers some flexibility in work schedules, subject to team and business needs.

📝 Enhancement Note: The salary range is an estimation based on typical compensation for a Visual Designer with mid-level experience in London, UK, considering the specialized skills (Webflow, UX/UI) and the prestige of working for a major tech company like Amazon. Benefits are standard for large corporations and are tailored to attract and retain talent in the creative and tech sectors.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce, Cloud Computing, Digital Advertising, Media & Entertainment.

Company Size: Amazon is a multinational technology company with over 1.5 million employees globally. This vast scale offers extensive resources, diverse career paths, and a dynamic, fast-paced work environment.

Founded: 1994. Amazon's long history is marked by innovation, customer obsession, and a drive to expand into new markets and technologies.

Team Structure:

• Brand Innovation Lab: This specialized team operates within Amazon Advertising, focusing on creating bespoke, high-impact advertising campaigns for global brands.

• Reporting Structure: The Visual Designer will report to Senior Creatives within the Brand Innovation Lab, working under their guidance and receiving regular feedback.

• Cross-functional Collaboration: The role requires close collaboration with strategists, copywriters, UX/UI specialists, developers, producers, and account managers to bring campaigns to life.

Methodology:

• Data-Driven Creativity: While creativity is paramount, designs are expected to be informed by data, customer insights, and measurable business objectives.

• Customer Obsession: A core Amazon principle, ensuring all design decisions prioritize the customer experience and deliver value.

• Innovation & Experimentation: The Brand Innovation Lab is designed to push creative boundaries, encouraging experimentation with new formats, technologies, and platforms.

Company Website: https://www.amazon.com

📝 Enhancement Note: Amazon's culture is characterized by its "Customer Obsession," "Bias for Action," and "Invent and Simplify" principles. For a designer, this means a focus on user-centric design, a proactive approach to problem-solving, and a drive to innovate within established frameworks. The Brand Innovation Lab specifically embodies the inventive and experimental side of Amazon.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Visual Designer, suitable for individuals with 2-5 years of experience. It offers a clear path for growth from executing defined creative tasks under guidance to taking on more independent creative direction and project ownership.

Reporting Structure: The Visual Designer reports to Senior Creatives within the Brand Innovation Lab. This mentorship structure is key for skill development and career progression within Amazon's creative and advertising operations.

Operations Impact: The Visual Designer's work directly impacts the performance of advertising campaigns for leading global brands on Amazon's platforms. Successful designs contribute to increased brand awareness, customer engagement, and ultimately, business performance for advertisers, reinforcing Amazon's value proposition as an advertising partner.

Growth Opportunities:

• Skill Specialization: Deepen expertise in visual design, UX/UI, and Webflow, potentially becoming a go-to specialist in these areas.

• Creative Leadership: Progress to a Senior Visual Designer role, leading creative initiatives, mentoring junior designers, and contributing more significantly to campaign strategy.

• Cross-functional Movement: Develop a broad understanding of the advertising ecosystem, opening doors to roles in UX design, product design, creative strategy, or even project management within advertising operations.

• Emerging Technologies: Gain experience with Gen AI, motion design, and other cutting-edge technologies, positioning for future roles in innovative digital marketing.

📝 Enhancement Note: The role offers a structured growth path within Amazon's extensive creative and advertising divisions. The emphasis on learning new technologies like Webflow and potentially Gen AI provides a forward-looking career trajectory, crucial for staying relevant in the fast-evolving digital marketing landscape.

🌐 Work Environment

Office Type: The role is based on-site in London, England, indicating a traditional office environment within Amazon's corporate facilities.

Office Location(s): London, England, United Kingdom. This location offers access to a vibrant creative and tech hub, with excellent public transport links.

Workspace Context:

• Collaborative Spaces: Amazon offices typically feature open-plan areas, meeting rooms, and collaborative zones designed to foster teamwork and idea exchange among designers and cross-functional partners.

• Technology & Tools: Access to the latest design software, hardware, and internal Amazon systems necessary for creative production and collaboration.

• Team Interaction: Regular opportunities for face-to-face interaction with team members, creative directors, and stakeholders, facilitating efficient communication and feedback loops.

Work Schedule:

• The standard work schedule is 40 hours per week. While on-site, there may be opportunities for flexible scheduling depending on team needs and project demands, allowing for effective management of design workflows and personal commitments.

📝 Enhancement Note: The on-site requirement in a major city like London suggests a dynamic and collaborative work environment. This setup is ideal for creative roles that benefit from spontaneous brainstorming, direct feedback, and strong team cohesion, which are often facilitated by in-person interaction.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter will review your application, with particular attention to your online portfolio and alignment with the basic qualifications.

• Portfolio Review & Technical Interview: You will likely present your portfolio to a panel of designers and creative leads. Be prepared to walk through your design process, explain your rationale, and discuss how your work meets project objectives. Expect questions on UX/UI, Webflow, and your approach to collaboration.

• Skills Assessment/Design Challenge: You may be given a short design challenge or asked to elaborate on how you would approach a specific creative problem relevant to Amazon Advertising.

• Cross-functional Interviews: Interviews with potential collaborators (e.g., strategists, producers) to assess your teamwork and communication skills.

• Final Interview: A discussion with a hiring manager or senior leader to assess cultural fit, long-term potential, and alignment with Amazon's Leadership Principles.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase your visual design skills, UX/UI understanding, and Webflow experience. Ensure diversity in project types if possible.

• Tell a Story: For each project, clearly outline the brief, your role, the problem you solved, your process (ideation, wireframing, design, testing), the solution, and the outcome or impact.

• Highlight Process: Emphasize your thought process, decision-making, and how you iterated based on feedback or data. This is crucial for demonstrating your strategic thinking.

• Showcase Webflow: Dedicate a section or specific project to demonstrate your Webflow capabilities, including responsive design and interactive elements.

• Quantify Impact: Wherever possible, use data and metrics to illustrate the success of your designs (e.g., increased click-through rates, improved engagement).

Challenge Preparation:

• Understand the Brief: Carefully analyze any design challenge prompt, identifying key objectives, target audience, and constraints.

• Think Aloud: Practice articulating your thought process clearly and concisely as you work through a challenge.

• Focus on Rationale: Be prepared to justify every design decision you make, linking it back to the brief and user needs.

• Time Management: Practice completing design tasks within a given timeframe, prioritizing key elements.

📝 Enhancement Note: The portfolio review is the most critical stage. Candidates should meticulously prepare to articulate their design journey, demonstrating not only aesthetic talent but also a strategic, user-centred, and results-oriented approach relevant to advertising operations.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for core graphic design, image editing, and layout tasks (Photoshop, Illustrator, InDesign).

• Figma: A collaborative interface design tool crucial for creating wireframes, prototypes, and design systems, often used for team-wide design collaboration.

• Webflow: A primary tool for building responsive websites and interactive web experiences without extensive coding, essential for executing campaign creative directly.

Analytics & Reporting:

• Amazon Advertising Console: Familiarity with the tools and metrics within Amazon's advertising platform will be beneficial for understanding campaign performance.

• Web Analytics Tools (e.g., Google Analytics): Understanding how to interpret data from web analytics to inform design decisions and measure campaign effectiveness.

CRM & Automation:

• Internal Amazon Systems: Likely involves proprietary tools for project management, asset delivery, and collaboration within Amazon's ecosystem.

• Figma/Webflow Libraries: Contribution to and utilization of shared design component libraries for consistent and efficient campaign asset creation.

📝 Enhancement Note: Proficiency in Adobe Creative Suite, Figma, and especially Webflow is non-negotiable. The ability to leverage these tools for both design creation and front-end implementation is a key differentiator for this role within a digital advertising context.

👥 Team Culture & Values

Operations Values:

• Customer Obsession: All design work must prioritize the customer experience and deliver value to both the end-user and the advertiser.

• Invent and Simplify: Encourage innovative solutions that are also efficient and easy to implement, driving effectiveness in campaign creation.

• Bias for Action: A proactive approach to design and problem-solving, moving quickly from ideation to execution and iteration.

• Ownership: Taking responsibility for design projects from concept through delivery, ensuring high quality and successful outcomes.

Collaboration Style:

• Cross-functional Synergy: Emphasize working harmoniously with strategists, copywriters, developers, and producers to create cohesive and impactful campaigns.

• Constructive Feedback Culture: Actively participate in design critiques, providing and receiving honest, actionable feedback to elevate the quality of work.

• Knowledge Sharing: A willingness to share best practices, learnings, and new techniques with team members to foster collective growth and efficiency.

📝 Enhancement Note: The core Amazon Leadership Principles heavily influence the team's culture. Designers are expected to be user-focused, innovative, and collaborative, contributing to a high-performance environment where creative excellence meets business objectives.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand & Performance: Creatively balancing the unique brand identity of global advertisers with the need to drive measurable performance metrics on Amazon's platforms.

• Platform Nuances: Adapting designs to the specific requirements and best practices of various Amazon advertising surfaces (display, web, potentially video, Alexa, Fire TV).

• Rapid Iteration: Working in a fast-paced environment that requires quick turnarounds and the ability to iterate on designs based on feedback and performance data.

• Keeping Pace with Technology: Continuously learning and adapting to new design tools, web technologies, and emerging trends like Gen AI.

Learning & Development Opportunities:

• Advanced Webflow & UX/UI: Formal training or workshops to deepen expertise in advanced Webflow features and UX/UI best practices.

• Motion Design & Animation: Opportunities to explore and develop skills in motion graphics and animation for more dynamic advertising formats.

• Generative AI in Design: Hands-on experience and training in leveraging Gen AI tools for creative exploration and rapid prototyping.

• Amazon Advertising Ecosystem: Deep dive into the complexities and opportunities within Amazon's diverse advertising platforms and customer touchpoints.

📝 Enhancement Note: The role presents an opportunity to tackle complex creative challenges at scale, working with some of the world's most recognized brands. The growth potential lies in mastering specialized tools and technologies that are shaping the future of digital advertising operations.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a responsive web campaign for a new product launch on Amazon." (Focus on ideation, user flow, Webflow implementation, and performance metrics.)

• "How do you balance creative innovation with the need to meet specific business objectives and brand guidelines for an advertiser?" (Highlight your strategic thinking and results-orientation.)

• "Walk us through a project where you had to adapt your design based on user feedback or performance data. What did you learn?" (Demonstrate your iterative process and analytical skills.) Company & Culture Questions:

• "Why are you interested in working for Amazon's Brand Innovation Lab specifically?" (Connect your passion for innovation and advertising with Amazon's mission.)

• "How do you embody Amazon's Leadership Principles, such as Customer Obsession or Bias for Action, in your design work?" (Provide specific examples.)

• "Describe a time you collaborated with a cross-functional team on a challenging project. What was your role, and how did you ensure success?" (Showcase your teamwork and communication.) Portfolio Presentation Strategy:

• Project Structure: For each portfolio piece, clearly define the "Brief," "My Role," "Problem," "Solution," and "Impact."

• Visual Storytelling: Use compelling visuals and concise explanations to guide the interviewer through your design journey.

• Tool Proficiency: Explicitly mention the tools used (Figma, Webflow, Adobe Suite) and how they facilitated your process.

• UX/UI Focus: Explain the user-centric decisions made and how they contributed to usability and engagement.

• Webflow Demonstration: Be ready to discuss specific Webflow features you utilized and your approach to responsive design.

📝 Enhancement Note: Candidates should prepare to articulate not just what they designed, but why and how, demonstrating a deep understanding of user needs, business goals, and effective design implementation within the Amazon advertising ecosystem.

📌 Application Steps

To apply for this Visual Designer position:

• Submit your application through the Amazon Jobs portal, ensuring your resume and a link to your online portfolio are prominently featured.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating visual design craft, UX/UI principles, and Webflow experience, with clear explanations of your design process and impact.

• Resume Optimization: Ensure your resume clearly lists proficiency in Adobe Creative Suite, Figma, and Webflow, along with any experience in advertising design and cross-functional collaboration. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, responding to behavioral questions based on Amazon's Leadership Principles, and preparing specific examples for case studies related to campaign design and performance.

• Company Research: Familiarize yourself with Amazon Advertising's offerings, the Brand Innovation Lab's work (if public examples exist), and Amazon's core values to demonstrate genuine interest and cultural alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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