Visual Designer, Brand Innovation Lab

📍 Job Overview

Job Title: Visual Designer, Brand Innovation Lab

Company: Amazon

Location: London, England, United Kingdom

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-09-30

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Drive innovative advertising experiences for leading global brands within Amazon Advertising's Brand Innovation Lab.

• Design visually stunning and effective advertising campaigns that tell compelling stories and achieve measurable business performance for clients across Europe.

• Develop expertise in UX/UI principles and gain practical experience in web build execution using Webflow, under the guidance of Senior Creatives.

• Collaborate with cross-functional teams to deliver user-centred, on-brand design solutions that align with defined creative strategies and client objectives.

📝 Enhancement Note: This role is positioned within Amazon Advertising's Brand Innovation Lab, focusing on creating cutting-edge advertising solutions for top-tier brands. The emphasis is on translating creative strategy into impactful visual designs and functional web experiences, with a clear path for skill development in UX/UI and Webflow. The role requires a blend of strong visual design craft and a foundational understanding of user experience and web development.

📈 Primary Responsibilities

• Design and execute campaign creative tasks for advertising experiences, focusing primarily on display and web formats, with growing exposure to video and interactive formats.

• Learn to build responsive web experiences in Webflow, progressing from simple components to full page builds as skills develop.

• Apply and deepen understanding of UX/UI principles to create intuitive, accessible, and engaging advertising experiences optimized for customer interaction.

• Develop user-centred, on-brand design solutions that meet measurable business goals and project requirements within defined creative parameters.

• Collaborate effectively with peers and cross-functional partners (e.g., strategists, technologists, producers) to ensure timely delivery of high-quality creative assets.

• Contribute to pitch decks by creating high-fidelity visual concepts that clearly communicate creative ideas to advertisers and agency partners.

• Assist in maintaining and expanding shared design component libraries in Figma and Webflow, and contribute to cross-platform rich media specifications.

• Actively participate in design reviews, critiques, and brainstorm sessions, providing and receiving constructive feedback to foster continuous improvement.

• Proactively seek opportunities to expand knowledge of design trends, UX best practices, web technologies, and the Amazon advertising ecosystem, applying insights to creative output.

📝 Enhancement Note: The responsibilities highlight a structured development path, starting with executing within a defined strategy and progressing towards greater independence. The emphasis on Webflow and UX/UI principles suggests a need for adaptability and a willingness to learn new technologies and methodologies. The role involves direct client-facing creative contribution, requiring strong communication and collaboration skills.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Industrial Design, Digital Communications Design, Visual Arts, Mass Communications, Art, or a related equivalent field. Experience:

• Approximately 2-5 years of professional experience in visual design, with a demonstrable focus on advertising and digital experiences.

• Proven ability to translate creative briefs and strategies into compelling visual designs.

• Experience working within collaborative, cross-functional team environments. Required Skills:

• Online Portfolio: A strong online portfolio showcasing exceptional visual design skills, advertising experience across diverse media and platforms, and clear articulation of design processes.

• Webflow Proficiency: Working knowledge of Webflow for building responsive web experiences.

• Design Tools: Proficiency in essential design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma.

• UX/UI Principles: Solid understanding of fundamental UX/UI principles to create user-centred designs.

• Communication Skills: Excellent verbal and written communication skills in English, with the ability to articulate design concepts clearly.

• Collaboration: Proven ability to work effectively within a collaborative, cross-functional team setting.

• Brand Application: Ability to design user-centred, on-brand solutions that align with defined creative strategies.

Preferred Skills:

• Gen AI Experience: Hands-on experience with Generative AI tools for prototyping, building, and iterating on creative assets efficiently.

• Motion Design/Animation: Interest in motion design or animation tools such as After Effects, Lottie, or equivalent; curiosity in video and interaction is valued.

• Accessibility Awareness: Understanding of accessibility in digital design and the importance of inclusive design principles (formal WCAG knowledge not required, but awareness is a plus).

• Cross-Functional Collaboration: Demonstrated ability to partner effectively with strategists, designers, technologists, and producers from concept to delivery.

• Rich Media Experience: Familiarity with creating rich media advertisements and cross-platform specifications.

📝 Enhancement Note: The "Basic Qualifications" clearly outline essential tools and a foundational understanding of UX/UI. The "Preferred Qualifications" signal a desire for candidates who are forward-thinking, embracing emerging technologies like Gen AI and showing an interest in animation and inclusive design practices, which are increasingly important in modern advertising.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Visual Design Craft: Showcase a range of high-quality visual designs for digital advertising, including display ads, web banners, and landing pages, demonstrating strong typography, color theory, and layout skills.

• Process Documentation: Include case studies that illustrate your design process from brief to final execution, highlighting problem-solving approaches, ideation stages, and rationale behind design decisions.

• UX/UI Integration: Present examples where UX/UI principles have been applied to enhance user flow, engagement, and overall experience within advertising creatives.

• Webflow/Web Development Examples: If possible, include examples of web experiences built or contributed to using Webflow or similar tools, demonstrating responsiveness and functional design.

• Client/Business Impact: Where possible, provide context on how your designs contributed to client business goals or campaign performance metrics.

Process Documentation:

• Workflow Design: Examples of how you approach translating creative briefs into actionable design workflows, including stages for concepting, design, review, and iteration.

• System Implementation: Demonstrate experience or understanding of how design assets are implemented within advertising platforms or web development environments (e.g., understanding of rich media specs, Webflow component structure).

• Measurement and Analysis: While not a direct responsibility for this role, showing an awareness of how design impacts key performance indicators (KPIs) and how design feedback is incorporated for optimization is beneficial.

📝 Enhancement Note: For a Visual Designer role, the portfolio is paramount. Emphasis should be placed on demonstrating not just aesthetic skill but also the ability to think strategically about user experience and business objectives within the context of advertising. Documenting the design process is critical for roles involving collaboration and iteration.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a mid-level Visual Designer in London with experience in digital advertising and Webflow, a competitive salary range is estimated to be between £45,000 and £65,000 per annum. This range can vary based on the candidate's specific experience, portfolio strength, and alignment with preferred qualifications. Benefits:

• Comprehensive health insurance (medical, dental, vision)

• Generous paid time off (vacation, sick leave, public holidays)

• Retirement savings plan (e.g., pension scheme) with potential company match

• Employee discount on Amazon products and services

• Professional development opportunities, including training, workshops, and conference attendance

• Access to internal learning platforms and resources

• Opportunities for career advancement within Amazon Advertising and the wider Amazon organization

• Potential for performance-based bonuses or stock grants (subject to company policy and role level) Working Hours:

• Standard full-time working hours are typically 40 hours per week.

• While the role is on-site, Amazon often offers some flexibility in working hours, subject to team needs and manager approval, to accommodate personal commitments and optimize productivity.

📝 Enhancement Note: Salary estimates are based on current market data for similar roles in London, considering the mid-level experience requirement and the specialized skills in Webflow and digital advertising. Amazon is known for offering a robust benefits package, typically including comprehensive health coverage, retirement planning, and employee discounts.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce, Advertising Technology, Cloud Computing, Digital Media. Amazon Advertising operates at the intersection of these dynamic sectors, offering unparalleled opportunities to shape the future of advertising.

Company Size: Amazon is a global conglomerate with hundreds of thousands of employees worldwide, including a significant presence in the UK and Europe. This scale offers vast resources and diverse career paths.

Founded: Amazon was founded in 1994 by Jeff Bezos, initially as an online bookstore, and has since grown into a global leader in e-commerce, cloud computing (AWS), digital streaming, and artificial intelligence. This history of innovation and customer obsession permeates its culture.

Team Structure:

• The Brand Innovation Lab is a specialized creative team within Amazon Advertising, likely comprising Senior Creatives, Visual Designers, UX Designers, Copywriters, and potentially Technologists or Producers.

• The reporting structure typically involves designers reporting to Creative Directors or Senior Managers, with close collaboration across different functional areas (e.g., sales, strategy, product).

• Cross-functional collaboration is a cornerstone of Amazon's culture, meaning this role will frequently interact with strategists, account managers, sales teams, and product specialists to bring campaigns to life. Methodology:

• Data-Driven Creativity: Amazon emphasizes data analysis to inform creative decisions and measure campaign effectiveness, ensuring that innovative designs also drive tangible business results.

• Customer Obsession: All work is guided by a deep understanding of customer needs and behaviors, ensuring that advertising experiences are relevant, valuable, and non-intrusive.

• Bias for Action & Invent and Simplify: Teams are encouraged to act swiftly, iterate rapidly, and find simple solutions to complex problems, fostering an environment of continuous innovation and efficiency.

Company Website: https://www.amazon.com

📝 Enhancement Note: Amazon's culture is characterized by its "Leadership Principles," which guide decision-making and behavior. For a creative role, principles like "Customer Obsession," "Invent and Simplify," "Are Right, A Lot," and "Dive Deep" are particularly relevant. The Brand Innovation Lab likely operates with a blend of structured processes for client delivery and a culture that encourages creative experimentation.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Visual Designer, suitable for individuals with 2-5 years of experience. It involves executing designs under guidance, with opportunities to grow into more independent design roles and potentially specialize in areas like UX/UI, Webflow development, or even motion graphics.

Reporting Structure: The Visual Designer will report to a Senior Creative or Creative Lead within the Brand Innovation Lab. They will work closely with peers in design, as well as collaborate with strategists, account managers, and other stakeholders across Amazon Advertising.

Operations Impact: While this role is primarily creative, its impact is directly tied to driving business performance for advertisers. Successful campaign designs and innovative advertising experiences translate into increased client engagement, brand visibility, and ultimately, revenue for Amazon Advertising. The role contributes to Amazon's ecosystem by enhancing the advertising platforms and client offerings.

Growth Opportunities:

• Skill Specialization: Develop deep expertise in Webflow, advanced UX/UI design, motion graphics, or even emerging areas like AI-driven creative tools.

• Creative Leadership: Progress to Senior Visual Designer, Art Director, or Creative Lead roles, managing projects and mentoring junior designers.

• Cross-Functional Mobility: Transition into related roles within Amazon Advertising, such as UX Design, Creative Strategy, or Production Management.

• Broader Amazon Opportunities: Leverage the vast network and resources of Amazon for potential career moves into other divisions or product areas.

• Continuous Learning: Access to Amazon's extensive internal learning resources, workshops, and potential for external training and certifications.

📝 Enhancement Note: The growth trajectory for a Visual Designer at Amazon is typically strong, given the company's focus on innovation and employee development. The emphasis on emerging technologies and cross-functional collaboration provides diverse pathways for career advancement beyond traditional design roles.

🌐 Work Environment

Office Type: This is an on-site role, indicating a physical office location in London. Amazon offices are typically modern, dynamic, and designed to foster collaboration and innovation.

Office Location(s): London, England, United Kingdom. Amazon has significant office hubs in London, providing access to a vibrant professional and cultural environment. Specific office details would be provided during the application process.

Workspace Context:

• Collaborative Hubs: Expect an environment with open-plan workspaces, meeting rooms equipped with presentation technology, and dedicated areas for team collaboration and brainstorming sessions.

• Tools & Technology: Access to industry-standard design software (Adobe Creative Suite, Figma), Webflow, and potentially other relevant creative and project management tools. High-performance hardware and reliable internet connectivity are standard.

• Team Interaction: Frequent opportunities for informal and formal interactions with design peers, creative leadership, and cross-functional teams, facilitating knowledge sharing and collective problem-solving.

Work Schedule:

• The role is full-time, typically 40 hours per week. While office-based, Amazon often promotes a culture that balances productivity with employee well-being, potentially allowing for some flexibility in start and end times, subject to team coordination and project deadlines.

📝 Enhancement Note: Amazon offices are designed to support a fast-paced, collaborative work environment. For a creative role, the workspace is expected to be inspiring, well-equipped, and conducive to both focused individual work and dynamic team sessions.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter will review your application and portfolio. If your profile aligns, they will conduct a brief phone screen to discuss your experience and interest.

• Portfolio Review & Creative Challenge: You will likely be asked to present your portfolio to a panel of designers and creative leads. This may include a specific creative challenge or case study presentation related to advertising design, UX/UI, or Webflow implementation.

• Cross-functional Interviews: Interviews with team members from different disciplines (e.g., strategy, account management) to assess collaboration skills and understanding of business objectives.

• Behavioral Interviews: Questions focused on Amazon's Leadership Principles, assessing how you handle specific work situations, problem-solve, and contribute to a team environment.

• Final Round: Potentially an interview with senior leadership to discuss overall fit and long-term potential.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase your visual design skills, understanding of UX/UI, and experience with digital advertising. Highlight projects demonstrating Webflow or web build capabilities if available.

• Tell a Story: For each project, clearly articulate the brief, your role, the problem you were solving, your design process (ideation, iteration, problem-solving), and the outcome or impact. Use visuals effectively to guide the narrative.

• Showcase Process: Include wireframes, sketches, mood boards, or user flows to demonstrate your thinking and problem-solving approach, not just final polished designs.

• Highlight Collaboration: If applicable, describe how you collaborated with others and how feedback influenced your design decisions.

• Tailor to Amazon: Understand Amazon's brand aesthetic and advertising ecosystem. If possible, include projects that resonate with these aspects.

Challenge Preparation:

• Understand the Brief: If given a creative challenge, thoroughly read and understand the objectives, target audience, and constraints. Ask clarifying questions.

• Structure Your Approach: Outline your steps, from initial brainstorming and research to concept development and final execution.

• Focus on User & Business: Ensure your solutions are user-centred and demonstrate an understanding of how they drive business performance for advertisers.

• Webflow/UX/UI Integration: Be prepared to discuss how you would approach building the concept in Webflow or how UX/UI principles would guide its development.

• Concise Presentation: Practice presenting your ideas clearly and concisely within the allotted time, focusing on key decisions and rationale.

📝 Enhancement Note: Amazon's interview process is known for being rigorous and focused on both technical skills and cultural fit (Leadership Principles). A strong, well-documented portfolio is crucial, and candidates should be prepared to articulate their design process and problem-solving abilities in detail.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design, photo editing, and layout (Photoshop, Illustrator, InDesign).

• Figma: A collaborative interface design tool, increasingly standard for UI/UX design and prototyping.

• Webflow: A powerful no-code/low-code platform for building professional, responsive websites and web applications, crucial for this role.

Analytics & Reporting:

• While not a primary responsibility, an understanding of how design impacts analytics is beneficial. Familiarity with basic web analytics concepts (e.g., click-through rates, conversion rates) and how to interpret data to inform design choices is a plus. CRM & Automation:

• Not directly applicable to this design role, but awareness of how advertising campaigns are managed and tracked within broader systems may be helpful.

📝 Enhancement Note: The specified tools (Adobe Creative Suite, Figma, Webflow) are core to this role. Proficiency in Webflow is a key differentiator, indicating a move towards more agile and integrated design and development workflows within Amazon Advertising.

👥 Team Culture & Values

Operations Values:

• Customer Obsession: A relentless focus on understanding and meeting the needs of advertisers and their customers, ensuring that all designs provide value and a positive experience.

• Invent and Simplify: A drive to create novel solutions and simplify complex challenges in the advertising space, pushing creative boundaries while maintaining efficiency.

• Bias for Action: A proactive approach to problem-solving and creative execution, moving quickly from concept to delivery with a willingness to iterate and learn.

• High Standards: A commitment to delivering exceptional quality in all aspects of design, from visual execution to strategic thinking and collaboration.

• Ownership: Taking responsibility for projects and outcomes, seeing them through from conception to successful implementation.

Collaboration Style:

• Cross-Functional Integration: Seamless collaboration with strategists, account managers, sales teams, and technologists to ensure creative output aligns with business goals and technical feasibility.

• Constructive Feedback Culture: An environment where design critiques and brainstorms are encouraged, providing opportunities for shared learning and continuous improvement of creative work.

• Knowledge Sharing: Active participation in sharing best practices, design trends, and learnings within the team and across relevant departments to elevate the overall creative output.

📝 Enhancement Note: Amazon's core Leadership Principles directly inform its team culture. For this role, understanding how "Customer Obsession" and "Invent and Simplify" translate into creative design practices and collaborative workflows is essential.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Innovation with Brand Requirements: Creating cutting-edge advertising experiences that are also compliant with client brand guidelines and Amazon's advertising policies.

• Rapid Iteration Cycles: Working within fast-paced project timelines that require quick turnarounds and adaptability to feedback and evolving campaign strategies.

• Technical Integration: Ensuring designs are feasible for implementation within various digital platforms and Webflow, requiring an understanding of technical constraints.

• Measuring Creative Impact: Quantifying the effectiveness of design choices on campaign performance and client business objectives, necessitating a data-informed approach.

Learning & Development Opportunities:

• Advanced Webflow & UX/UI Training: Opportunities to deepen expertise in Webflow development and advanced UX/UI design principles through internal resources or external courses.

• Emerging Technologies: Exposure to and training in new creative technologies, including Generative AI tools, motion graphics software, and interactive design platforms.

• Industry Exposure: Learning about the latest trends in digital advertising, e-commerce, and brand innovation through internal case studies, industry events, and collaboration with leading brands.

• Mentorship: Access to guidance from experienced Senior Creatives and leaders within the Brand Innovation Lab and Amazon Advertising.

📝 Enhancement Note: The challenges presented are typical for a creative role in a fast-paced, client-focused advertising environment. The growth opportunities are significant, reflecting Amazon's commitment to employee development and its position at the forefront of digital innovation.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance a client's strict brand guidelines with a need for creative innovation. How did you approach it?" (Assesses creative problem-solving and client management.)

• "Walk us through your process for designing a responsive web experience for a display advertising campaign. What tools and principles do you prioritize?" (Assesses design process, Webflow/UX/UI knowledge.)

• "How do you ensure your designs are not only visually appealing but also drive measurable business results for advertisers?" (Assesses strategic thinking and impact orientation.) Company & Culture Questions:

• "What do you know about Amazon Advertising and the Brand Innovation Lab? Why are you interested in working here?" (Assesses research and genuine interest.)

• "How do you handle constructive criticism or feedback on your designs, especially from non-designers?" (Assesses collaboration and adaptability, relates to Leadership Principles like "Are Right, A Lot.")

• "Describe a project where you had to 'Invent and Simplify' a complex design problem." (Directly relates to an Amazon Leadership Principle.) Portfolio Presentation Strategy:

• Project Selection: Choose projects that best represent your visual design skills, UX/UI understanding, and any experience with Webflow or web builds. Aim for 3-5 strong case studies.

• Narrative Arc: For each project, clearly define the problem, your role, your process (sketches, wireframes, iterations), your solutions, and the outcome. Quantify results if possible.

• Tool Emphasis: Be prepared to discuss your proficiency with Adobe Creative Suite, Figma, and particularly Webflow. Highlight how you leverage these tools.

• Interactive Elements: If presenting live, be ready to navigate your portfolio smoothly and answer questions about specific design choices. Consider how you would explain the responsive nature of your web designs.

• Conciseness: Respect the time allotted for your presentation. Focus on the most impactful aspects of each project.

📝 Enhancement Note: Preparing for Amazon interviews involves not only showcasing design skills but also demonstrating alignment with their unique culture and Leadership Principles. Practicing articulating your design process and its business impact is key.

📌 Application Steps

To apply for this Visual Designer position:

• Submit your application through the Amazon Jobs portal using the provided link.

• Portfolio Customization: Ensure your online portfolio is up-to-date, easily navigable, and highlights projects relevant to digital advertising, visual design, UX/UI, and ideally, Webflow. Tailor the project descriptions to emphasize your process and impact.

• Resume Optimization: Update your resume to clearly list your proficiency in Adobe Creative Suite, Figma, and Webflow. Quantify achievements where possible, focusing on design impact and collaboration.

• Interview Preparation: Rehearse answers to common interview questions, particularly those related to Amazon's Leadership Principles, your design process, and your experience with relevant tools. Prepare to present your portfolio confidently.

• Company Research: Familiarize yourself with Amazon Advertising's offerings, the Brand Innovation Lab's work, and Amazon's core Leadership Principles to demonstrate a strong understanding of the company and its culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.