Visual Designer

📍 Job Overview

Job Title: Visual Designer

Company: T. Rowe Price

Location: Baltimore, MD, United States

Job Type: Full time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-10-01

Experience Level: 2-5 years

Remote Status: Hybrid

🚀 Role Summary

• Drive visual brand consistency and impact across all digital and print marketing channels through expert design execution.

• Collaborate cross-functionally with marketing, creative, UX, and content strategy teams to translate complex ideas into compelling visual narratives.

• Leverage intermediate knowledge of design theory, creative technologies, and AI-enabled tools to enhance design quality and efficiency in marketing material creation.

• Develop engaging visual assets, including graphic arts, digital media, motion design, data visualizations, and animation, tailored to specific audience segments and campaign objectives.

• Ensure all creative outputs adhere to brand and style guidelines, accessibility standards, and print/production requirements.

📝 Enhancement Note: This role is positioned within a leading global asset management firm, suggesting a need for sophisticated visual communication that can convey complex financial information clearly and engagingly. The emphasis on AI tools indicates a forward-thinking approach to creative operations and a desire for efficiency gains.

📈 Primary Responsibilities

• Partner with marketing and creative stakeholders to define project requirements, objectives, and timelines, ensuring clear alignment before design execution begins.

• Actively participate in creative team meetings, including project kickoffs, brainstorming sessions, and concept development workshops.

• Apply a strong understanding of design principles such as typography, color theory, balance, and scale to produce high-quality multimedia collateral for various campaigns.

• Analyze target audience segments for marketing campaigns to tailor visual designs that elicit desired reactions and drive engagement.

• Present design concepts and rationale to peers and senior colleagues, effectively incorporating feedback to refine and finalize creative assets.

• Proactively identify and implement opportunities to utilize emerging tools and workflows, including generative AI, to boost design quality and streamline production processes.

• Conceptualize and execute motion graphics and animation solutions for digital communications, presentations, and other relevant platforms to enhance storytelling.

• Integrate accessibility considerations and understand print/production specifications to ensure creative solutions are practical and compliant.

• Uphold and apply established brand and style guidelines rigorously to maintain design consistency and brand integrity across all touchpoints.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic collaboration, emphasizing the need for a designer who can not only create visually appealing assets but also understand their purpose within broader marketing objectives and contribute to process improvements.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, or a related field, or an equivalent combination of education and relevant work experience.

Experience: A minimum of 2+ years of total relevant professional experience in visual design, with a strong preference for experience within the financial services industry.

Required Skills:

• Proven proficiency in visual design principles, including typography, layout, color theory, and composition.

• Demonstrated experience in creating design assets for both digital (social media, web banners, digital ads) and print (brochures, collateral, event materials) channels.

• Strong command of Adobe Creative Cloud suite (e.g., Photoshop, Illustrator, InDesign).

• Experience with Microsoft 365 suite, particularly PowerPoint for presentation design.

• Familiarity with Figma for collaborative design and prototyping.

• Ability to understand and apply brand guidelines consistently to maintain visual identity.

• Excellent communication and collaboration skills for working effectively with cross-functional teams. Preferred Skills:

• 2+ years of dedicated design experience within the financial services sector, with a focus on digital campaigns and marketing communications.

• Proven strength in information design and data visualization techniques.

• Experience developing creative solutions within established design systems while also contributing to custom creative elements.

• Familiarity with motion design and animation software (e.g., After Effects).

• Experience with or a strong interest in leveraging generative AI tools for design ideation and production.

• Understanding of accessibility standards (e.g., WCAG) in design.

• Experience with video post-production or creative technology concepts.

📝 Enhancement Note: The emphasis on financial services experience and specific tool proficiency (Adobe CC, Figma, M365) suggests a need for a designer who can quickly adapt to industry-specific communication styles and workflows. The mention of AI tools indicates a preference for candidates who are adaptable and eager to explore new technologies.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of visual design work across digital and print mediums, with a clear emphasis on marketing collateral and brand alignment.

• Case studies demonstrating the design process from concept to final execution, highlighting problem-solving skills and strategic thinking.

• Examples of effective typography, layout, and information design, particularly in conveying complex information.

• Demonstrations of proficiency with required design tools such as Adobe Creative Cloud, Figma, and Microsoft 365.

• Evidence of experience working within established brand guidelines and design systems. Process Documentation:

• Samples or descriptions of how design projects are managed, from initial brief to final file delivery, including stakeholder communication.

• Examples of how feedback is incorporated into design iterations and how revisions are managed.

• Documentation or explanation of how accessibility and print/production requirements are considered and integrated into the design workflow.

• Any evidence of process optimization or efficiency improvements in design workflows, particularly through the use of new tools or methodologies.

📝 Enhancement Note: A strong portfolio is critical for this role, demonstrating not only creative talent but also the ability to execute within brand constraints and collaborate effectively. Including examples that show the application of design theory to solve specific marketing challenges will be highly valued.

💵 Compensation & Benefits

Salary Range: Based on the provided ranges for the location of Baltimore, MD, the estimated salary range for this Visual Designer position is $69,500 - $118,000 per year. This range is adjusted based on individual experience, skills, and performance relative to the role's requirements.

Benefits:

• Competitive compensation package.

• Eligibility for an annual discretionary bonus, based on company and individual performance.

• Generous retirement savings plan (e.g., 401k with company match).

• Hybrid work schedule, offering flexibility with up to one day per week from home.

• Comprehensive health and wellness benefits, including access to online therapy services.

• Paid Time Off (PTO) for vacation, illness, medical appointments, and dedicated volunteering days.

• Family care resources, including fertility support and adoption benefits.

• Opportunities for professional development and career growth within the firm.

Working Hours: This is a full-time role, typically requiring approximately 40 hours per week. The hybrid work arrangement offers flexibility, allowing for a portion of the work to be completed remotely.

📝 Enhancement Note: The salary range provided is a general estimate for the specified locations and experience level, drawing from the data available. The actual salary will be determined by the hiring manager based on the candidate's qualifications and alignment with the role's specific needs. The benefits package is robust, indicating T. Rowe Price's commitment to employee well-being and work-life balance.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services / Asset Management. T. Rowe Price is a global investment management firm with a long-standing history, focused on providing investment solutions and capabilities to a diverse client base. This industry context implies a need for professionalism, accuracy, and a strong understanding of compliance and regulatory considerations in communications.

Company Size: Large enterprise (typically over 10,000 employees). This size suggests established processes, potential for cross-functional collaboration across various departments, and structured career development paths.

Founded: 1937. With over 85 years of experience, T. Rowe Price has a deep-rooted history and a reputation for stability and expertise in investment management. This longevity points to a culture that values long-term relationships, trust, and a principled approach to business.

Team Structure:

• The Visual Designer will likely be part of a broader Marketing or Creative department, working closely with a team of marketing professionals, copywriters, UX designers, and content strategists.

• Reporting structure will likely be to a Creative Director, Design Manager, or Head of Marketing Operations.

• Cross-functional collaboration is a key aspect, involving frequent interaction with product marketing, digital marketing, brand management, and potentially compliance teams. Methodology:

• Data-driven decision-making is expected, with designs informed by audience insights, campaign performance data, and market trends.

• Emphasis on iterative design processes, incorporating feedback and A/B testing where applicable to optimize visual communications.

• Adoption of new technologies and workflows, including AI-powered tools, to enhance creative output and efficiency.

• Strong adherence to brand guidelines and design systems to ensure a cohesive and professional brand representation.

Company Website: https://www.troweprice.com/

📝 Enhancement Note: T. Rowe Price's culture is described as collaborative, valuing differences, and fostering generosity. For a Visual Designer, this means an environment that encourages teamwork, open communication, and a shared commitment to client success and ethical business practices. The company's focus on "doing the right thing" suggests a values-driven workplace.

📈 Career & Growth Analysis

Operations Career Level: This role is an intermediate-level position, suitable for a Visual Designer with 2-5 years of experience. It involves contributing to established projects and processes, developing individual creative outputs, and collaborating within a team structure. The role requires a solid foundation in design principles and tool proficiency, with opportunities to expand into more specialized areas like motion graphics or AI-driven design.

Reporting Structure: The Visual Designer will likely report to a manager or director within the marketing or creative department. This structure provides guidance and oversight, while also allowing for independent work on assigned projects. Collaboration will extend to peers within the creative team and stakeholders across various business units.

Operations Impact: The Visual Designer's work directly impacts T. Rowe Price's brand perception and the effectiveness of its marketing communications. By creating engaging, brand-aligned visuals, the designer contributes to client acquisition, retention, and brand loyalty. High-quality data visualizations and presentations also support internal decision-making and external client relations, underscoring the operational importance of clear and compelling visual communication.

Growth Opportunities:

• Specialization: Develop expertise in specific design areas such as motion graphics, animation, data visualization, or advanced AI design tools.

• Leadership: Progress to a Senior Visual Designer role, taking on more complex projects, mentoring junior designers, and contributing to strategic design initiatives.

• Cross-functional Development: Gain exposure to other areas of marketing and creative operations, potentially leading to roles in UX/UI design, digital marketing strategy, or brand management.

• Continuous Learning: Access to company-provided training, workshops, and industry conferences to stay current with design trends and emerging technologies.

📝 Enhancement Note: The growth opportunities are tied to both deepening design expertise and broadening exposure to strategic marketing functions. The emphasis on AI tools suggests a future pathway for designers who embrace technological advancements.

🌐 Work Environment

Office Type: T. Rowe Price offers a hybrid work environment, balancing in-office collaboration with remote flexibility. This setup is designed to foster team cohesion and innovation while providing associates with greater autonomy and work-life balance.

Office Location(s): The primary location for this role is Baltimore, MD. The hybrid model allows for up to four days per week in the office, facilitating in-person collaboration, team meetings, and access to office resources.

Workspace Context:

• The office environment is likely professional and conducive to focused work, with access to necessary design software and hardware.

• Collaborative spaces are available for team meetings, brainstorming sessions, and cross-functional discussions, supporting the integrated nature of the role.

• The hybrid model allows for a blend of focused individual work (potentially at home) and collaborative team engagement (in the office).

Work Schedule: The standard work schedule is full-time, approximately 40 hours per week. The hybrid arrangement provides flexibility in where work is performed, allowing for a balance between office-based collaboration and remote work.

📝 Enhancement Note: The hybrid model is a key aspect of the work environment, requiring individuals to be self-disciplined and effective in both remote and in-office settings. This structure is designed to optimize productivity and collaboration for roles like Visual Design.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative output.

• Hiring Manager Interview: Discussion focused on your experience, skills, understanding of design principles, and alignment with the role's responsibilities.

• Portfolio Review & Creative Challenge: A session where you'll present your portfolio, discuss your design process, and potentially complete a small design exercise or case study relevant to the company's needs. This may include demonstrating your approach to AI tools.

• Cross-functional/Team Interview: Meetings with potential collaborators (e.g., marketing managers, copywriters, UX designers) to evaluate teamwork, communication, and cultural fit.

• Final Interview: Potentially with senior leadership to discuss strategic alignment and overall fit.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest, most relevant projects. Prioritize work that showcases your ability to meet brand requirements, solve marketing challenges, and demonstrate proficiency in required tools (Adobe CC, Figma, PowerPoint).

• Tell a Story: For each project, clearly articulate the brief, your role, the design process, key challenges, solutions, and the impact of your work. Quantify results where possible (e.g., improved engagement, clearer communication).

• Highlight AI/Innovation: If you have examples of using AI or innovative workflows, be prepared to discuss them and their benefits.

• Demonstrate Brand Adherence: Show examples where you successfully worked within established brand guidelines, and ideally, instances where you creatively expanded upon them.

• Accessibility & Production: Include examples or discuss your understanding of how accessibility and print production considerations influence your design decisions.

Challenge Preparation:

• Understand T. Rowe Price: Research the company's brand, mission, recent campaigns, and target audiences. Familiarize yourself with their current visual identity.

• Practice Presentation: Rehearse presenting your portfolio and design process concisely and confidently. Be prepared to articulate your rationale for design choices.

• Anticipate Questions: Prepare answers for common design interview questions related to your process, handling feedback, working under pressure, and staying current with design trends and tools.

• AI Tool Familiarity: Be ready to discuss your experience with AI design tools, their potential applications, and how you see them impacting the future of visual design in a corporate setting.

📝 Enhancement Note: The portfolio review is a critical component. Candidates should be prepared to walk through their projects in detail, explaining their thought process and demonstrating how they applied design principles to achieve specific objectives. The inclusion of AI tools in the process suggests interviewers will look for adaptability and forward-thinking capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Essential suite including Photoshop, Illustrator, InDesign for graphic design, layout, and image manipulation.

• Figma: Crucial for collaborative design, prototyping, and potentially working within a design system.

• Microsoft 365: Specifically PowerPoint for presentation design, and potentially Word and Excel for content integration and data handling.

Analytics & Reporting:

• While not a primary tool for a Visual Designer, familiarity with how design impacts analytics is beneficial. Understanding basic reporting dashboards (e.g., web analytics, social media performance) can inform design decisions. CRM & Automation:

• No direct CRM or automation tool requirement for this role, but understanding how visual assets are deployed through marketing automation platforms or CRM systems could be a plus.

📝 Enhancement Note: Proficiency in Adobe Creative Cloud and Figma is non-negotiable. The expectation for Microsoft 365, particularly PowerPoint, highlights the importance of presentation design in a corporate financial environment. An awareness of how design contributes to measurable marketing outcomes (even if not directly using analytics tools) is valuable.

👥 Team Culture & Values

Operations Values:

• Client Focus: All design work should ultimately serve the goal of effectively communicating with and serving T. Rowe Price's clients, whether they are individuals, advisors, or institutions.

• Integrity & Professionalism: Upholding high standards of accuracy, ethical conduct, and a professional demeanor in all creative outputs and interactions.

• Collaboration & Teamwork: Working effectively with diverse teams, sharing ideas, and contributing to a supportive and inclusive work environment.

• Innovation & Continuous Improvement: Embracing new technologies (like AI), workflows, and creative approaches to enhance design quality and efficiency.

• Excellence: Striving for high-quality design execution that reflects the firm's reputation and commitment to excellence.

Collaboration Style:

• Cross-functional Integration: Proactively engaging with marketing, content, UX, and other departments to ensure visual designs are aligned with broader campaign strategies and user needs.

• Feedback-Oriented: Open to constructive criticism and actively seeking input from peers and stakeholders to refine designs.

• Knowledge Sharing: Willingness to share best practices, new techniques, and insights with the team, fostering a learning environment.

• Proactive Communication: Keeping stakeholders informed of progress, potential challenges, and design rationale.

📝 Enhancement Note: The company culture emphasizes "doing the right thing" and valuing differences. For a Visual Designer, this translates to creating inclusive designs, communicating respectfully, and contributing to a positive team dynamic. The "spirit of generosity" suggests a culture where team members support each other.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Creative Innovation: Meeting strict brand guidelines while also developing fresh, engaging concepts can be challenging.

• Translating Complex Financial Concepts Visually: Effectively communicating intricate financial information and data in an accessible and appealing manner.

• Managing Multiple Projects & Deadlines: Juggling various design requests from different stakeholders with competing priorities and deadlines.

• Adapting to Evolving Technologies: Staying current with new design tools, AI advancements, and digital trends to maintain relevance and efficiency.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to deepen expertise in Adobe Creative Cloud, Figma, and explore new tools like motion graphics or 3D software.

• AI in Design Workshops: Training focused on leveraging generative AI for ideation, asset creation, and workflow optimization.

• Industry Conferences & Webinars: Access to events and online learning platforms to stay abreast of the latest design trends, techniques, and best practices in financial marketing.

• Mentorship: Potential to learn from senior designers and creative leaders within the organization.

📝 Enhancement Note: The challenges highlight the need for a designer who is not only creatively skilled but also possesses strong project management abilities and a proactive approach to learning and adaptation, especially concerning new technologies like AI.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance strict brand guidelines with a need for creative innovation in a design project. How did you approach it?" (Focus on your process, compromise, and outcome.)

• "How do you approach designing for an audience unfamiliar with complex financial concepts? Can you provide an example?" (Emphasize clarity, simplicity, and user-centric design.)

• "Walk us through your process for creating a key visual for a marketing campaign, from brief to final delivery." (Detail your steps, tools, and collaboration points.)

• "How do you see generative AI impacting the role of a visual designer in the financial services industry?" (Show awareness of AI's potential and your willingness to integrate it.) Company & Culture Questions:

• "Why T. Rowe Price, and what interests you about working in the financial services sector?" (Research the company's mission, values, and recent work.)

• "Describe your ideal team environment and how you contribute to a collaborative culture." (Relate to their stated values of collaboration and diversity.)

• "How do you ensure your designs are inclusive and consider accessibility standards?" (Demonstrate awareness of ethical design practices.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the objective, your specific role and contributions, the challenges faced, your design solutions, and the final outcome or impact.

• Highlight Your Process: Explain how you arrived at your design decisions. Discuss your research, ideation, prototyping, and iteration phases.

• Showcase Tool Proficiency: Be ready to discuss your experience with Adobe Creative Cloud, Figma, and PowerPoint, and how you leverage their features. If applicable, discuss your use of AI design tools.

• Quantify Impact: Whenever possible, use data or specific examples to demonstrate the effectiveness of your designs (e.g., improved engagement rates, clearer communication of complex data).

• Be Prepared for Live Design Exercises: Some interviews may include a short, timed design task to assess your on-the-spot problem-solving and execution skills.

📝 Enhancement Note: Candidates should be prepared to articulate their design philosophy, problem-solving approach, and ability to integrate new technologies like AI. Demonstrating an understanding of T. Rowe Price's business and culture will be key.

📌 Application Steps

To apply for this Visual Designer position:

• Submit your application through the provided link on the T. Rowe Price careers portal.

• Curate and customize your resume: Highlight relevant experience in visual design, digital and print collateral creation, and proficiency with Adobe Creative Cloud, Figma, and Microsoft 365. Tailor your resume to emphasize any financial services industry experience.

• Prepare your portfolio for review: Ensure it showcases a diverse range of your best work, including case studies that detail your design process, problem-solving approach, and outcomes. Prioritize projects demonstrating brand adherence, typography, layout, and information design.

• Practice your portfolio presentation: Be ready to walk through your selected projects confidently, explaining your design rationale, challenges, and solutions. Prepare to discuss your experience with AI design tools.

• Research T. Rowe Price: Familiarize yourself with the company's mission, values, brand identity, and recent marketing efforts to better align your application and interview responses with their objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.