Visual Designer

📍 Job Overview

Job Title: Visual Designer

Company: Lokal App

Location: Bengaluru, Karnataka, India

Job Type: Full-time

Category: Creative & Design (Visual Design, UI/UX)

Date Posted: October 1, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Design and produce high-quality, consistent, and scalable visual assets for a diverse portfolio of digital products and brands.

• Apply and evolve brand guidelines across various platforms, including UI, websites, marketing campaigns, and motion graphics.

• Collaborate with product designers and cross-functional teams to ensure visual assets align with user experience goals and technical specifications.

• Leverage AI-assisted creative workflows to enhance efficiency and explore innovative visual directions while maintaining ownership of final quality and craft.

• Focus on meticulous attention to detail in typography, spacing, alignment, color, and file organization to ensure production-ready outputs.

📝 Enhancement Note: While the core role is Visual Designer, the emphasis on "digital products," "UI," "brand application," and "AI-assisted creative workflows" suggests a strong connection to product design operations and the need for assets that support a scalable, multi-app strategy. The role requires not just aesthetic skills but also an understanding of how visual elements integrate into a larger product ecosystem and brand strategy.

📈 Primary Responsibilities

• Create production-ready icons, illustrations, empty-state visuals, paywall graphics, promotional modules, and category imagery for Lokal's suite of digital applications.

• Develop coherent and cohesive asset families, ensuring visual consistency and scalability across multiple related elements rather than isolated pieces.

• Collaborate closely with Product Designers to ensure all visual assets seamlessly integrate into the intended UI hierarchy, respect defined dimensions, and align with user context.

• Diligently apply established brand guidelines across all digital products and communication channels, ensuring brand integrity and recognition.

• Construct and maintain comprehensive brand kits that include approved logos, color palettes, typography rules, iconography sets, imagery standards, and design templates for internal use.

• Proactively identify areas where existing brand guidelines are unclear, insufficient, or outdated, and contribute to their expansion and refinement.

• Utilize AI-assisted creative tools (e.g., Adobe Firefly, Midjourney, Recraft) to accelerate asset exploration and production, treating AI output as raw material for further refinement.

• Manage and organize all visual assets meticulously, ensuring proper file naming conventions, folder structures, and export settings for optimal usability and version control.

📝 Enhancement Note: The responsibility to "apply existing brand guidelines carefully while also helping the team identify gaps, explore new visual directions and evolve the system" indicates a proactive role in brand system management, not just execution. This implies an understanding of design systems and brand strategy from an operational perspective.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience and skill in visual design is paramount. A background in Graphic Design, Visual Communication, Digital Art, or a related field is beneficial.

Experience: 2-5 years of proven experience in creating production-ready visual assets for digital interfaces, with a focus on consistency, quality, and scalability.

Required Skills:

• Visual Design Expertise: Strong aesthetic sensibility with exceptional attention to detail in typography, spacing, alignment, color theory, and visual hierarchy.

• UI Asset Creation: Proven ability to design and deliver polished icons, illustrations, graphics, and other visual elements tailored for digital products.

• Brand Guideline Application: Demonstrated skill in applying and adhering to established brand guidelines across multiple platforms and asset types.

• Digital Product Design: Experience designing visual assets specifically for mobile applications and websites.

• AI-Assisted Design Workflow: Familiarity and comfort with leveraging AI tools (e.g., Adobe Firefly, Midjourney, Recraft, ChatGPT, Magnific) for creative exploration and asset generation.

• Asset Management: Proficiency in organizing, versioning, and exporting design assets for various digital formats and platforms.

• Collaboration & Communication: Ability to work effectively with product designers and stakeholders, articulate design decisions, and receive constructive feedback.

Preferred Skills:

• Iconography & Illustration Systems: Experience developing comprehensive icon sets or illustration libraries that form a cohesive visual language.

• Motion Design Basics: Familiarity with motion design principles or experience creating assets optimized for animation.

• Campaign Design: Experience adapting visual design concepts across multiple formats for digital campaigns.

• Brand Kit Development: Experience in creating and maintaining brand kits or style guides.

• Exploration to Production: Demonstrated ability to take a design concept from initial exploration through to a polished, production-ready final output.

📝 Enhancement Note: The emphasis on "production-ready" assets and the specific mention of AI tools suggest a need for efficiency and a pragmatic approach to design. The "2-5 years" experience level aligns with a mid-level designer who can work independently on execution tasks while contributing to system evolution.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Visual System Demonstration: Showcase at least one project featuring a cohesive set of related visual assets (e.g., multiple icons, illustrations, or graphic elements that form a unified system).

• Digital Product Integration: Include examples of visual assets specifically created for a mobile product or website, demonstrating an understanding of UI constraints and user context.

• Multi-Format Campaign Adaptation: Present a project where a design direction or campaign concept was successfully adapted across various digital formats, highlighting adaptability.

• Brand Guideline Application/Brand Kit: Feature work that clearly demonstrates the application of existing brand guidelines or the creation of a brand kit.

• Exploration to Final Output: Provide at least one case study that illustrates the progression from initial design exploration and ideation to a refined, polished final product.

• AI-Assisted Workflow Showcase: Include at least one project that incorporates AI-generated elements, accompanied by a clear explanation of the AI's role, the manual refinements made, and the design decisions driving the final outcome.

Process Documentation:

• Workflow Design & Optimization: While not explicitly required for the portfolio, candidates should be prepared to discuss how they approach designing and optimizing workflows for asset creation and management.

• Implementation & Automation: Be ready to explain how you integrate new assets into existing product frameworks and how AI assists in automating parts of the production process.

• Measurement & Analysis: While direct metrics are less common for visual design roles, be prepared to discuss how the quality and consistency of your visual assets contribute to user experience and brand perception.

📝 Enhancement Note: The portfolio requirements are highly specific and focus on demonstrating practical application, system thinking, and the ability to integrate new technologies like AI. This indicates that Lokal App values a pragmatic, results-oriented approach to visual design within a product development context.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Visual Designer with 2-5 years of experience in Bengaluru, India, the estimated annual salary range is ₹600,000 - ₹1,000,000. This estimate considers the cost of living in Bengaluru and the typical compensation for mid-level design roles in tech companies.

Benefits:

• Comprehensive health insurance coverage.

• Paid time off, including vacation days, sick leave, and public holidays.

• Opportunities for professional development, including access to relevant workshops, courses, and conferences.

• Employee stock options or equity participation (potential, depending on company policy for this role level).

• Regular team-building activities and social events.

• Access to cutting-edge design tools and technologies.

• Flexible work arrangements that support work-life balance (while the role is on-site, general company policies may offer some flexibility).

Working Hours: Standard full-time working hours are approximately 40 hours per week, typically Monday to Friday. While the role is on-site, the company culture emphasizes fast shipping and learning, suggesting a dynamic work environment where occasional flexibility might be expected to meet project deadlines.

📝 Enhancement Note: The salary range is an estimate based on general market data for Bengaluru and the specified experience level. Actual compensation will be determined by the company based on the candidate's specific qualifications, experience, and performance during the interview process.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (Mobile Applications, Internet Services, E-commerce/Marketplace)

Company Size: While not explicitly stated in the provided data, Lokal App has a significant number of employees and operates multiple applications, suggesting a mid-to-large-sized startup or scale-up environment. This size typically allows for dedicated specialized teams while maintaining a degree of agility.

Founded: 2018. Lokal App has evolved from a single WhatsApp group into a "house of focused apps," indicating a history of rapid iteration, user-centric development, and strategic unbundling to serve specific market needs in Tier-2/3 India.

Team Structure:

• Operations Focus: The Visual Designer will likely be part of a Product or Design team, working closely with Product Managers, Product Designers, and potentially Marketing teams.

• Reporting: The role will report to a Design Lead or Head of Product/Design, with a direct line to product development cycles.

• Collaboration: Expect strong cross-functional collaboration with engineering, product management, and marketing teams to ensure visual assets are integrated seamlessly and effectively across all touchpoints.

Methodology:

• Data-Driven & User-Centric: Lokal App emphasizes listening to user insights and building products that directly address user needs, particularly in Tier-2/3 India. Design decisions are informed by user feedback and market understanding.

• Agile Development: The culture is described as "We ship fast. We learn fast," indicative of agile methodologies, rapid prototyping, and iterative development cycles.

• AI Integration: The company actively explores and integrates AI-assisted workflows to enhance efficiency and innovation, reflecting a forward-thinking approach to technology adoption.

Company Website: https://getlokalapp.com/

📝 Enhancement Note: The company's origin story and mission to "connect Tier-2/3+ India to the Knowledge, opportunities, tools and experts they’ve always deserved" are central to its culture. This mission implies a focus on accessibility, localization, and impact, which should resonate in the design work.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Visual Designer. This role is focused on execution and production, applying existing systems and contributing to their evolution. It's a stepping stone for designers looking to deepen their expertise in visual systems, brand application, and AI-assisted design within a fast-paced tech environment.

Reporting Structure: The Visual Designer will likely report to a Design Manager or Senior Product Designer. They will work within a product team structure, collaborating closely with product managers and engineers.

Operations Impact: The Visual Designer's work directly influences the user experience, brand perception, and overall appeal of Lokal App's diverse product portfolio. High-quality, consistent visuals are crucial for user engagement, trust-building, and driving adoption, especially in their target markets.

Growth Opportunities:

• Visual System Specialization: Deepen expertise in creating and managing complex icon, illustration, and graphic systems for a multi-app ecosystem.

• Brand Strategy Contribution: Grow into a role where you can influence brand direction and contribute more significantly to design system architecture and evolution.

• Motion Design & Animation: Develop skills in motion design, creating animated assets that enhance user engagement and product interactivity.

• AI Design Leadership: Become a go-to expert within the team for leveraging AI tools effectively and ethically in the design process.

• Senior/Lead Designer Path: With strong performance and development, progression to a Senior Visual Designer or Lead Designer role is possible, overseeing more complex projects and mentoring junior designers.

📝 Enhancement Note: The company's "house of focused apps" model presents a unique growth opportunity. Designers can gain experience across a wide range of product categories and user needs, fostering broad skill development.

🌐 Work Environment

Office Type: On-site in Bengaluru. This suggests a collaborative workspace designed to foster teamwork, spontaneous interactions, and efficient communication.

Office Location(s): Bengaluru, Karnataka, India. This is a major technology hub in India, offering access to talent and a dynamic ecosystem.

Workspace Context:

• Collaborative Environment: Expect an open or semi-open office layout that encourages interaction and knowledge sharing among design, product, and engineering teams.

• Tools & Technology: Access to industry-standard design software (e.g., Adobe Creative Suite, Figma), AI creative tools, and potentially collaborative platforms for asset management.

• Team Interaction: Regular opportunities for design critiques, brainstorming sessions, and cross-functional project meetings. The fast-paced nature implies direct communication channels.

Work Schedule: The role is full-time, with an expectation of approximately 40 hours per week. Given the "ship fast, learn fast" ethos, there may be periods requiring focused effort to meet project deadlines, balanced by the company's overall commitment to employee well-being.

📝 Enhancement Note: The on-site requirement in a tech hub like Bengaluru suggests an environment that values in-person collaboration, rapid problem-solving, and a strong team culture.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess foundational skills, experience, and alignment with role requirements.

• Portfolio Presentation & Discussion: Candidates will likely present 3-5 key projects from their portfolio, detailing their process, design decisions, challenges, and outcomes, with a specific focus on the required elements (visual systems, AI use, brand application).

• Technical/Skills Assessment: This may involve a design challenge or a discussion focused on specific design tools, AI workflows, and problem-solving approaches relevant to visual asset creation for digital products.

• Team/Cultural Fit Interview: Conversation with potential team members and hiring managers to assess collaboration style, communication skills, and alignment with Lokal App's mission and values.

• Final Interview: Potentially with senior leadership to discuss overall fit and career aspirations.

Portfolio Review Tips:

• Curate Strategically: Select projects that directly address the requirements: a strong visual system, mobile/web product assets, campaign adaptation, brand guideline application, and AI-assisted work.

• Tell a Story: For each project, clearly articulate the problem, your role, the process, the tools used (especially AI), your specific contributions, the challenges faced, and the impact or outcome. Use visuals effectively to support your narrative.

• Highlight AI Integration: Clearly label AI-generated elements and provide a concise explanation of how you utilized AI, what you refined manually, and why you made those specific design choices. Emphasize your role in ensuring quality and consistency.

• Showcase Detail: Be prepared to zoom in on specific details like typography, spacing, and alignment within your examples to demonstrate your meticulous attention to detail.

• Brand Application Emphasis: Clearly show how you applied or evolved brand guidelines, demonstrating your understanding of brand integrity and scalability.

Challenge Preparation:

• Anticipate Design Challenges: Be ready for exercises that might involve creating a set of icons, illustrating a specific concept, or adapting a visual style for a new product feature based on existing brand guidelines.

• Focus on Process & Rationale: Even for quick challenges, articulate your thought process. Why did you choose certain colors, shapes, or styles? How would you ensure consistency?

• AI Tool Familiarity: Be prepared to discuss your experience with AI design tools and how you would integrate them into a hypothetical workflow for a given task.

📝 Enhancement Note: The emphasis on a portfolio showcasing specific elements like visual systems and AI-assisted work indicates that Lokal App is looking for designers who are not only skilled but also adaptable and forward-thinking in their approach to design production.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Adobe Creative Suite (Photoshop, Illustrator, After Effects), Figma (or similar UI/UX design tools).

• AI Creative Tools: Adobe Firefly, Midjourney, Recraft, ChatGPT, Magnific, or similar AI image generation and creative assistance platforms.

• Asset Management: Proficiency with cloud-based storage and collaboration tools (e.g., Google Drive, Dropbox, specialized DAM systems if applicable).

Analytics & Reporting:

• While not a primary focus for this role, familiarity with how visual assets impact user engagement metrics (e.g., click-through rates, conversion rates) is beneficial. Understanding how to interpret basic analytics dashboards might be an advantage. CRM & Automation:

• Not directly relevant to the Visual Designer role, but awareness of how design assets are deployed within marketing automation platforms or CRM systems might be helpful for context.

📝 Enhancement Note: The explicit mention of AI tools is critical. Candidates should be proficient in at least one or two of these and comfortable discussing their application in a professional design context.

👥 Team Culture & Values

Operations Values:

• Craft & Quality: A deep commitment to high-quality visual execution, with meticulous attention to detail in every asset produced.

• Consistency & Scalability: Ensuring visual assets are coherent, maintain brand integrity, and can be scaled across a diverse and growing product portfolio.

• User-Centricity: Designing with the end-user in mind, particularly the needs of users in Tier-2/3 India, ensuring visuals are accessible and relevant.

• Innovation & Adaptability: Embracing new technologies like AI to enhance creativity and efficiency, and being adaptable to fast-paced development cycles.

• Collaboration: Working effectively within cross-functional teams to achieve shared goals and deliver polished products.

Collaboration Style:

• Cross-Functional Integration: Close collaboration with Product Designers, Product Managers, and Engineers to ensure visual assets are well-integrated into product development workflows.

• Feedback-Driven: An environment that values constructive feedback for continuous improvement of both individual work and design systems.

• Knowledge Sharing: Encouraging the sharing of best practices, new techniques (especially with AI tools), and design insights across the team.

📝 Enhancement Note: Lokal App's mission to serve "Bharat" implies a value system that prioritizes accessibility, cultural relevance, and impactful design that genuinely improves users' lives.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining Consistency Across Multiple Apps: Ensuring a unified visual identity and high-quality asset production across a growing portfolio of distinct applications.

• Balancing Speed and Quality: Delivering high-volume assets quickly in a fast-paced environment without compromising visual craft and attention to detail.

• Integrating AI Effectively: Leveraging AI tools to enhance workflow and creativity while maintaining full ownership of final quality, ethical considerations, and brand alignment.

• Evolving Design Systems: Contributing to the growth and refinement of visual systems as new product requirements and brand directions emerge.

Learning & Development Opportunities:

• Advanced AI Design Techniques: Deepen expertise in utilizing AI for concept generation, asset refinement, and workflow optimization.

• Motion Graphics & Animation: Acquire or enhance skills in creating animated assets for UI elements, explainer videos, or marketing campaigns.

• Design System Management: Gain experience in building, documenting, and maintaining comprehensive design systems for a multi-product company.

• Product Strategy Input: As experience grows, contribute more to the strategic aspects of visual design and its impact on product success.

📝 Enhancement Note: The challenges are directly tied to the company's growth trajectory and innovative approach, offering significant opportunities for a designer eager to learn and adapt.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a new icon set for a mobile application. How would you ensure consistency and scalability?"

• "Walk us through a project where you used AI tools in your design workflow. What was the outcome, and what did you learn about the process?"

• "How do you approach applying existing brand guidelines to new product features or campaigns? What steps do you take if the guidelines are unclear?" Company & Culture Questions:

• "What excites you about Lokal App's mission to serve Tier-2/3 India?"

• "How do you handle feedback on your designs, especially when it conflicts with your initial vision?"

• "Describe a time you had to balance speed of delivery with visual quality. How did you manage it?" Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly define the objective, your role, the problem, your process (including AI use), the solution, and the results or impact.

• Focus on "Why": Explain the rationale behind your design decisions. Why these colors? Why this illustration style? Why these AI prompts?

• Demonstrate Attention to Detail: Be prepared to zoom in on specific elements within your designs to highlight your meticulous approach to typography, spacing, and alignment.

• Showcase AI Contribution: Clearly differentiate between AI-generated elements and your manual refinements. Explain your strategic choices in using AI.

• Connect to Lokal's Mission: If possible, subtly link your design choices or project outcomes to the broader goals of accessibility, user engagement, or serving specific market needs.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skill, but also an understanding of the company's unique mission, its fast-paced environment, and its embrace of new technologies like AI.

📌 Application Steps

To apply for this Visual Designer position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your portfolio highlights projects that specifically demonstrate visual systems, mobile/web product assets, AI-assisted workflows, and brand guideline application, as requested in the job description. Tailor your presentation to emphasize these areas.

• Resume Optimization: Update your resume to clearly list relevant skills (Visual Design, UI Design, Iconography, Illustration, Typography, AI Tools like Adobe Firefly, Midjourney) and quantify achievements where possible (e.g., "Designed 100+ icons for a new app feature," "Contributed to a redesign that improved user engagement by X%").

• Interview Preparation: Practice articulating your design process, especially your use of AI tools, and prepare to present your portfolio projects with clear narratives and justifications for your design decisions.

• Company Research: Familiarize yourself with Lokal App's mission, its suite of products, and its target audience. Understand their "ship fast, learn fast" ethos and how visual design contributes to their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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