Visual Designer

📍 Job Overview

Job Title: Visual Designer

Company: Haleon

Location: Hangzhou, China

Job Type: Full time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-09-09

Experience Level: 0-2 years

Remote Status: On-site

🚀 Role Summary

• Develop and maintain the visual identity system for live streaming channels, encompassing covers, main images, detail pages, posters, and event materials.

• Create engaging visual assets such as live stream overlays, pop-ups, background images, and product cards to enhance click-through rates and conversion.

• Ensure brand visual consistency across all design outputs, aligning with platform aesthetics and user preferences.

• Efficiently deliver various urgent design requests in coordination with live streaming events and promotional activities.

• Participate in design reviews and use data analytics to optimize the performance and appeal of design assets.

• Maintain design source files and establish a comprehensive asset library to improve team efficiency.

📝 Enhancement Note: While the title is "Visual Designer," the responsibilities heavily lean into e-commerce and live streaming marketing asset creation, positioning this role within a broader marketing operations or creative operations function focused on driving conversion through visual content. The emphasis on "conversion logic" and "data optimization" is key for operations-minded candidates.

📈 Primary Responsibilities

• Design and execute visual assets for live streaming platforms, including channel covers, promotional banners, product detail page graphics, and social media collateral.

• Create compelling visual elements like intro/outro sequences, on-screen graphics, and product showcases to drive user engagement and sales.

• Uphold brand guidelines and ensure all visual communications are consistent with Haleon's brand identity and platform-specific requirements.

• Collaborate with marketing, sales, and live streaming teams to understand campaign objectives and translate them into effective visual designs.

• Proactively identify opportunities for visual content improvement based on performance metrics (e.g., click-through rates, conversion rates, engagement scores).

• Manage and organize design assets within a digital asset management (DAM) system or shared drive, ensuring easy accessibility and version control for the team.

• Stay updated on the latest design trends, e-commerce best practices, and live streaming visual strategies to inform design decisions.

• Provide design support for ad-hoc marketing initiatives and urgent creative requests to support business needs.

📝 Enhancement Note: The core responsibilities highlight a blend of creative execution and performance-driven design. For operations professionals, this means understanding how visual assets directly impact key performance indicators (KPIs) like conversion rates and engagement, and how to leverage data to iterate on designs.

🎓 Skills & Qualifications

Education: Associate's degree or higher in Design, Graphic Arts, Marketing, or a related field.

Experience: Minimum of 1 year of professional visual design experience, with a strong preference for e-commerce or live streaming environments.

Required Skills:

• Proficiency in industry-standard design software, including Adobe Photoshop and Adobe Illustrator.

• Demonstrated ability to create visually appealing graphics for digital platforms.

• Strong understanding of color theory, layout design, typography, and visual hierarchy.

• Ability to interpret design briefs and translate them into effective visual solutions.

• Excellent communication and interpersonal skills, with the ability to articulate design choices and rationale.

• Proven ability to manage multiple projects simultaneously, prioritize tasks, and meet tight deadlines in a fast-paced environment.

• Strong execution skills and the capacity to handle high-intensity and urgent design demands. Preferred Skills:

• Prior experience in designing for live streaming platforms (e.g., Douyin, TikTok, Taobao Live).

• Experience with e-commerce platforms and an understanding of conversion-driven design principles.

• Familiarity with digital asset management (DAM) systems and best practices for asset organization.

• Basic understanding of data analytics related to design performance (e.g., click-through rates, conversion rates).

• Familiarity with other design tools such as Adobe After Effects or Premiere Pro for motion graphics or video editing.

• Experience working within a consumer goods or fast-moving consumer goods (FMCG) industry.

📝 Enhancement Note: The "0-2 years" experience level suggests a focus on foundational skills and a willingness to learn. The emphasis on "conversion logic" and "understanding of platform aesthetics" is critical for candidates to highlight, as it bridges creative skills with business objectives.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 diverse e-commerce or live streaming design projects that demonstrate your ability to create visually engaging and conversion-focused assets.

• Include examples of live stream covers, promotional banners, product cards, and detail page graphics.

• Highlight projects where you had to adhere to strict brand guidelines while also meeting platform-specific aesthetic requirements.

• For each project, clearly articulate the objective, your role, the design process, and the key visual elements you developed.

• If possible, include metrics or anecdotal evidence of the impact of your designs on engagement or conversion rates. Process Documentation:

• Be prepared to discuss your design process from brief to final delivery, including how you gather requirements, conduct research, iterate on designs, and incorporate feedback.

• Demonstrate an understanding of how design assets are integrated into broader marketing campaigns and sales funnels.

• Explain your approach to managing design files, organizing assets, and collaborating with cross-functional teams to ensure efficient workflow.

• Describe your method for staying organized and managing urgent design requests within a fast-paced operational environment.

📝 Enhancement Note: For a junior role, the portfolio should emphasize foundational design skills and a clear understanding of the e-commerce/live streaming context. The ability to discuss process and asset management is crucial for demonstrating operational awareness.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Visual Designers with 0-2 years of experience in Hangzhou, China, the estimated annual salary range is ¥80,000 - ¥130,000 CNY. This range accounts for the cost of living in Hangzhou and the typical compensation for entry-level creative roles in the consumer goods sector.

Benefits:

• Comprehensive health insurance coverage, including medical, dental, and vision.

• Paid time off, including annual leave, sick leave, and public holidays.

• Retirement savings plan or pension contributions.

• Opportunities for professional development, training, and workshops.

• Employee assistance programs for mental health and well-being.

• Potential for performance-based bonuses or incentives.

• Access to employee discounts on Haleon products.

Working Hours: Standard full-time working hours are typically 40 hours per week, with potential for overtime to meet urgent project demands. A typical schedule might be Monday to Friday, 9:00 AM to 6:00 PM, with flexibility often available depending on team needs and project deadlines.

📝 Enhancement Note: Salary is estimated based on current market data for entry-level visual designers in Hangzhou, China, considering the consumer goods industry. Benefits are typical for multinational corporations in China. The mention of potential overtime aligns with the "high-intensity, fast-paced" requirement.

🎯 Team & Company Context

🏢 Company Culture

Industry: Consumer Goods / Pharmaceuticals. Haleon operates in the fast-moving consumer goods (FMCG) and healthcare sectors, focusing on everyday health products. This industry demands agility, a strong understanding of consumer behavior, and a commitment to quality and efficacy.

Company Size: Haleon is a large, global organization, established as a significant player in the consumer health market. This size implies robust processes, established brand portfolios, and opportunities for structured career development.

Founded: Haleon was established in July 2022 as a demerger from GSK. Its heritage, however, draws from decades of innovation and brand building within GSK's consumer healthcare division. This blend of new entity structure with deep historical roots provides a dynamic yet stable environment.

Team Structure:

• The Visual Designer will likely be part of a broader Marketing or Creative team, possibly within the e-commerce or digital marketing department.

• This team might include roles such as E-commerce Managers, Digital Marketers, Content Creators, and other Designers.

• Collaboration is expected with live streaming operations specialists, product marketing teams, and potentially brand managers. Methodology:

• Haleon emphasizes a "purpose-driven" and "performance-focused" culture.

• The "Win as One" strategy highlights collaboration, agility, and a results-oriented approach.

• Data-driven decision-making is encouraged, particularly for optimizing marketing and sales efforts.

• Agile methodologies may be employed for project management, especially in fast-paced digital environments.

Company Website: https://www.haleon.com/

📝 Enhancement Note: Haleon's focus on purpose, agility, and data-driven approaches is crucial. For operations roles, this means understanding how creative output directly supports business objectives and how performance metrics are used to refine strategies.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an entry-level (0-2 years) Visual Designer, focusing on tactical execution within the marketing or creative operations function. The emphasis is on developing core design skills and understanding the operational aspects of creative production for e-commerce and live streaming.

Reporting Structure: The Visual Designer will likely report to a Creative Lead, Design Manager, or an E-commerce Marketing Manager. This structure provides direct guidance and oversight for skill development and project execution.

Operations Impact: While primarily a creative role, the Visual Designer's output directly impacts key operational metrics such as click-through rates, engagement, and conversion rates on e-commerce platforms and live streams. Effective visual design contributes to smoother campaign execution and improved customer acquisition/retention.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in e-commerce visual design, live streaming graphics, and potentially motion graphics or UI/UX design.

• Cross-functional Exposure: Gain experience working with various departments, understanding different operational needs within marketing and sales.

• Project Ownership: As experience grows, take on more complex projects and potentially lead design aspects for specific campaigns or product launches.

• Mentorship: Access to senior designers and marketing professionals for guidance and career advice.

• Potential Advancement: Progression to Senior Visual Designer, Art Director, or roles in specialized areas like UI/UX design or digital marketing campaign management.

📝 Enhancement Note: The growth path emphasizes developing specialized operational skills within the creative domain, linking design output directly to business performance and offering a clear trajectory for career advancement within a large organization.

🌐 Work Environment

Office Type: The role is based at the Hangzhou Tianyuan Site, indicating a physical office environment. This setting is typical for large multinational corporations, offering dedicated workspaces and collaborative areas.

Office Location(s): Hangzhou, Zhejiang, China. This location suggests a vibrant economic hub with access to talent and resources.

Workspace Context:

• Collaborative Environment: The office likely features open-plan areas, meeting rooms, and dedicated project spaces designed to foster teamwork and cross-functional interaction.

• Tools & Technology: Access to standard office equipment, design software licenses, and potentially high-performance workstations necessary for visual design tasks.

• Team Interaction: Regular opportunities to interact with colleagues from various departments, including marketing, sales, and operations, facilitating knowledge sharing and project alignment.

• Brand Immersion: Being part of a global consumer health company means being surrounded by products and marketing materials that promote everyday health and well-being.

Work Schedule: The standard 40-hour work week is the baseline. However, the role's nature, particularly with live streaming and urgent requests, implies a need for flexibility. Some evening or weekend availability might be required during peak campaign periods or critical live stream events, though this would typically be managed with compensatory time off or overtime pay.

📝 Enhancement Note: The on-site nature of the role in a major Chinese city suggests a professional office environment conducive to collaboration and access to necessary resources, balanced with the dynamic demands of e-commerce and live streaming operations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter will likely review applications and resumes, focusing on relevant experience and skills.

• Portfolio Review: Candidates will be asked to submit a portfolio showcasing their visual design work, particularly in e-commerce and live streaming contexts. This is a critical step to assess design capabilities and alignment with brand aesthetics.

• Technical Interview: This may involve a design test or a discussion about specific design challenges. Candidates might be asked to create a sample asset or critique existing designs.

• Hiring Manager Interview: A discussion with the hiring manager to assess cultural fit, understanding of the role's responsibilities, and alignment with Haleon's values.

• Final Interview (Optional): May involve meeting with senior leadership or cross-functional team members.

Portfolio Review Tips:

• Curate Strategically: Select projects that best highlight your skills in e-commerce, live streaming, and conversion-focused design. Ensure variety in your examples.

• Showcase Process: For each project, briefly explain your thought process, the challenges you faced, and how you arrived at your final design. This demonstrates problem-solving skills.

• Quantify Impact: If possible, include metrics such as increased click-through rates or conversion improvements attributed to your designs. This is highly valued in operations-focused roles.

• Visual Clarity: Ensure your portfolio is well-organized, visually appealing, and easy to navigate. High-quality mockups are essential.

• Tailor to Haleon: If possible, include a design concept or case study that reflects Haleon's brands or target audience.

Challenge Preparation:

• Design Test: Be prepared for a timed design exercise. Focus on speed, efficiency, and delivering a solution that meets the brief's core requirements.

• Process Discussion: Be ready to discuss your workflow, how you manage urgent requests, and your understanding of brand consistency and asset management.

• Industry Knowledge: Familiarize yourself with Haleon's brands and the competitive landscape in the consumer health sector. Understand current trends in e-commerce and live streaming design.

📝 Enhancement Note: The interview process emphasizes practical skills and portfolio demonstration. Candidates should prepare to articulate not just their creative abilities but also their understanding of how design impacts business operations and conversion metrics.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency required in Adobe Photoshop (PS) and Adobe Illustrator (AI) for creating a wide range of digital assets.

• Digital Asset Management (DAM) System: Familiarity with systems for organizing, storing, and retrieving design assets is beneficial.

• Project Management Software: Experience with tools like Asana, Trello, or Jira for managing tasks and workflows.

Analytics & Reporting:

• E-commerce Platform Analytics: Understanding how to interpret data from platforms like Taobao, Douyin, or similar e-commerce sites to inform design decisions.

• Web Analytics Tools (Basic): Familiarity with tools like Google Analytics or platform-specific dashboards to understand user behavior and content performance.

CRM & Automation:

• Not directly applicable: While the role is in marketing operations, direct CRM or automation tool usage is less likely for a Visual Designer. However, understanding how design assets integrate into CRM-driven campaigns or automated marketing workflows is a plus.

• Collaboration Platforms: Tools like Slack, Microsoft Teams, or internal communication platforms for team collaboration.

📝 Enhancement Note: The emphasis on Adobe Suite is paramount. For operations, understanding how design assets are managed and how their performance is tracked via analytics is key, even if the designer isn't directly running the reports.

👥 Team Culture & Values

Operations Values:

• Purpose-Driven: A commitment to Haleon's mission of delivering better everyday health with humanity. This translates to designing with empathy and a focus on consumer well-being.

• Performance-Focused: An orientation towards achieving measurable results, where design efforts are directly linked to business outcomes like engagement and conversion.

• Agile & Responsive: The ability to adapt quickly to changing market demands and deliver high-quality work under tight deadlines, essential for live events and fast-paced campaigns.

• Collaborative: Working effectively with cross-functional teams, valuing diverse perspectives, and contributing to a shared goal.

• Data-Informed: Utilizing performance data to guide design decisions and continuously improve asset effectiveness.

Collaboration Style:

• Cross-functional Integration: The Visual Designer will work closely with marketing teams, live streaming specialists, and potentially product managers to ensure design aligns with campaign objectives and brand strategy.

• Feedback-Driven: Openness to constructive criticism and a willingness to iterate on designs based on feedback from stakeholders and performance data.

• Knowledge Sharing: A culture that encourages sharing best practices, design trends, and insights within the creative team and with broader marketing functions.

• Efficiency Mindset: A focus on streamlining processes, utilizing asset libraries, and adopting efficient workflows to maximize output and minimize turnaround times.

📝 Enhancement Note: Haleon's core values of purpose, performance, and agility directly influence the operational expectations for this role. Candidates should demonstrate how their design approach aligns with these principles, emphasizing efficiency and measurable impact.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Conversion: The primary challenge is to create visually appealing designs that also drive specific marketing and sales objectives, requiring a blend of aesthetic skill and analytical thinking.

• Fast-Paced Environment: Meeting the demands of live streaming events and urgent marketing requests requires exceptional time management, prioritization, and the ability to produce high-quality work under pressure.

• Maintaining Brand Consistency: Ensuring visual integrity across a wide range of platforms and campaigns while adhering to brand guidelines and evolving market trends can be demanding.

• Data Interpretation: Translating performance data into actionable design improvements requires analytical skills and a willingness to experiment and iterate.

Learning & Development Opportunities:

• E-commerce & Live Streaming Design Specialization: Deepen expertise in the nuances of designing for these specific, high-impact channels.

• Performance Marketing Insights: Gain a better understanding of how visual assets contribute to broader marketing funnels and conversion rate optimization (CRO) strategies.

• Motion Graphics & Video Editing: Opportunities to expand skill sets into areas like animated graphics or short video content creation, which are increasingly vital in digital marketing.

• Cross-functional Project Exposure: Work on diverse projects that offer exposure to different aspects of marketing, sales, and product development within the consumer health industry.

• Industry Trends: Stay abreast of evolving design tools, platforms, and consumer behavior trends relevant to digital marketing and e-commerce.

📝 Enhancement Note: Highlighting these challenges and growth opportunities shows an understanding of the role's complexities and potential. For operations-minded candidates, framing challenges as opportunities for process improvement and skill development is key.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a visual asset for a live stream event, from receiving the brief to final delivery. How do you ensure it's both visually appealing and conversion-focused?" (Focus on workflow, understanding objectives, and incorporating performance considerations.)

• "How do you balance brand consistency with the need to adapt designs for different platforms and user preferences? Provide an example." (Demonstrate understanding of brand guidelines and platform-specific aesthetics.)

• "Imagine a live stream banner you designed had a low click-through rate. What steps would you take to analyze the issue and propose design improvements?" (Showcase analytical thinking and data-driven problem-solving.) Company & Culture Questions:

• "What do you know about Haleon and its brands? How do you see your design skills contributing to our purpose of delivering better everyday health?" (Research Haleon's mission, brands, and recent initiatives.)

• "This role requires working in a fast-paced, sometimes urgent environment. How do you manage your time and prioritize tasks when faced with multiple competing deadlines?" (Highlight organizational skills, prioritization techniques, and ability to handle pressure.)

• "Describe a time you collaborated with a non-design team (e.g., marketing, sales) on a project. How did you ensure clear communication and alignment?" (Emphasize communication, teamwork, and stakeholder management.) Portfolio Presentation Strategy:

• Storytelling: For each portfolio piece, tell a brief story: the objective, your role, the problem, your solution, and the outcome (ideally with metrics).

• Process Walkthrough: Be ready to walk through the steps of a specific project, explaining your design choices and the tools you used.

• Focus on Impact: Emphasize how your designs contributed to business goals, such as increased engagement, click-through rates, or conversions.

• Conciseness: Keep your presentation focused and to the point, respecting the interviewer's time.

• Enthusiasm for Haleon: Express genuine interest in Haleon's mission and brands, and how you envision contributing to their visual presence.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent but also an understanding of operational efficiency, data-driven decision-making, and alignment with Haleon's business objectives.

📌 Application Steps

To apply for this operations position:

• Submit your application through the Haleon Careers portal via the provided link.

• Portfolio Customization: Ensure your portfolio prominently features at least 3-5 examples of e-commerce or live streaming visual designs. Tailor the selection to showcase projects that demonstrate conversion-focused design principles and adaptability to platform aesthetics.

• Resume Optimization: Update your resume to clearly highlight your 1+ year of visual design experience, proficiency in Adobe Photoshop and Illustrator, and any direct experience with live streaming or e-commerce platforms. Quantify achievements where possible (e.g., "Improved banner click-through rate by X%").

• Interview Preparation: Practice articulating your design process, your approach to managing urgent requests, and how you use data to inform design decisions. Prepare specific examples for behavioral questions related to collaboration and problem-solving.

• Company Research: Thoroughly research Haleon, its key brands (Sensodyne, Panadol, Advil, etc.), and its purpose. Understand the company's commitment to "Win as One" and its performance-focused culture to better align your responses with their values.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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