Visual Designer

📍 Job Overview

Job Title: Visual Designer

Company: Encova Insurance

Location: Columbus, OH, United States (Hybrid)

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Marketing Operations

Date Posted: June 04, 2026

Experience Level: Mid-Level (Implied by salary range and responsibilities)

Remote Status: Hybrid

🚀 Role Summary

• Develop and execute high-impact visual design solutions across digital and print mediums to enhance brand strategy and achieve company objectives.

• Drive the end-to-end creative process, from conceptualization to final delivery, ensuring alignment with brand guidelines and market competitiveness.

• Manage user experience (UX) design for digital platforms, focusing on usability, information architecture, and a consistently branded omni-channel experience.

• Leverage expertise in photography, videography, and motion graphics to produce engaging multimedia content for marketing campaigns and internal communications.

📝 Enhancement Note: This role is clearly positioned within the broader GTM and Marketing Operations sphere, focusing on visual communication and digital experience. While not a traditional "operations" role, the emphasis on process, brand consistency, and multi-channel delivery aligns with operational excellence in marketing and communications. The salary range ($49,225 - $88,210) suggests a mid-level position, requiring a solid foundation in design principles and practical application.

📈 Primary Responsibilities

• Conceptualize, design, and produce a wide range of visual assets for multi-channel marketing campaigns, including sales collateral, brochures, advertisements, social media graphics, online ad creatives, presentations, and newsletters.

• Design and optimize user interfaces (UI) for digital experiences across desktop, mobile, and tablet, ensuring a compelling, intuitive, and consistently branded user journey.

• Manage the development and organization of content for external digital user experiences, focusing on usability, information architecture, and visual design integration.

• Create graphically rendered assets for websites (flash banners, carousels) and other digital/print materials, ensuring appropriate formats and specifications.

• Execute photography and videography services for various internal and external needs, including corporate events, associate identification, social media content, and architectural/office imagery.

• Oversee print production processes, collaborating with internal print centers and external vendors to ensure quality, cost-effectiveness, and timely delivery of printed materials.

• Maintain and manage image files, including purchasing and upkeep of licensed imagery, ensuring compliance with usage rights.

• Prepare presentations and supporting materials for company personnel, stakeholders, and external partners, ensuring visual consistency and strategic messaging.

• Source and manage external creative services when necessary, evaluating vendor bids based on quality, cost, and timelines.

• Uphold and enforce corporate and brand identity standards across all visual communications, monitoring and directing the usage of company logos and messaging.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and project management, with a strong emphasis on brand consistency and user experience across diverse channels. The inclusion of photography, videography, and print production indicates a hands-on role requiring a broad skill set.

🎓 Skills & Qualifications

Education: BA/BS degree in Graphic Design, Communications, Digital Media, User Experience Design, or a closely related field.

Experience: Corporate experience or relevant internships in a design position is desired. A strong portfolio demonstrating practical application of design principles is crucial.

Required Skills:

• High proficiency in design, UX, web, and multimedia software, particularly Adobe Creative Suite (e.g., Photoshop, Illustrator, InDesign, After Effects) and Microsoft Office Suite.

• Strong understanding and application of UX best practices for web and mobile product design.

• Knowledge of website structure best practices and experience creating sitemaps.

• Expertise in graphic design processes and techniques, including typography, illustration, and digital photography.

• Familiarity with print production procedures, including layout, color theory, and pre-press requirements.

• Excellent visual, verbal, and written communication skills for effective stakeholder interaction and concept articulation.

• Specialized knowledge of graphic design and layout methods and techniques.

• Proficiency with MAC OS and associated design software packages. Preferred Skills:

• Experience with video production, motion graphics, and/or UX design.

• Knowledge of shooting and editing video.

• Illustration/sketch design capabilities.

• Understanding of electronic publishing needs for printers, advertising mediums, and other outlets to optimize production costs and quality.

• Working knowledge of electronic presentation software (e.g., PowerPoint, Keynote) and associated display equipment.

• Familiarity with design requirements and supporting Adobe software for web page development.

📝 Enhancement Note: The emphasis on Adobe Creative Suite and UX best practices points to a need for a technically proficient designer. The preferred skills in video and motion graphics suggest a desire for a well-rounded multimedia designer capable of contributing to dynamic content creation.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a diverse range of design projects demonstrating proficiency in both digital (web, mobile UI/UX, social media graphics) and print (collateral, brochures, reports) mediums.

• Include case studies or project explanations that detail the design process, problem-solving approach, and the rationale behind design decisions.

• Highlight projects that demonstrate an understanding of brand guidelines, consistency, and strategic communication objectives.

• Feature examples of user interface (UI) design and user experience (UX) considerations, illustrating intuitive navigation and user flow.

• Include work samples that showcase skills in typography, layout, color theory, and visual hierarchy. Process Documentation:

• Be prepared to discuss your personal design process, from initial brief and concept development to final asset delivery and stakeholder feedback integration.

• Demonstrate an understanding of how to manage design projects efficiently, including timelines, revisions, and collaboration with cross-functional teams.

• Explain your approach to ensuring brand consistency across all deliverables and how you adhere to or contribute to brand guidelines.

• Articulate your methods for incorporating user feedback and usability testing results into design iterations.

📝 Enhancement Note: A strong portfolio is paramount for a visual designer. The emphasis should be on demonstrating not just aesthetic skill but also a strategic approach to design, problem-solving, and an understanding of brand and user experience principles. The ability to articulate the "why" behind design choices is critical.

💵 Compensation & Benefits

Salary Range: $49,225 - $88,210 annually (based on location, education, experience, and other job-related factors).

Benefits:

• Health, Dental, and Vision Insurance

• Company-provided Life Insurance

• Income Protection Plans

• Eligibility for a company incentive bonus program

• 401(k) Retirement Plan with a 100% company match up to 7% on annual salary

• Paid Time Off (PTO)

• Paid Holidays

• Floating Holidays

• Flexible Work Arrangements (Hybrid)

Working Hours: Standard full-time (40 hours per week), with a hybrid work arrangement in the Columbus, Ohio office.

📝 Enhancement Note: The provided salary range is specific to the Columbus, OH office. For individuals applying from significantly different cost-of-living areas within the US, this range should be considered a benchmark for that specific location. The benefits package is comprehensive, offering strong retirement matching and robust health and wellness support, which are attractive to professionals at all levels.

🎯 Team & Company Context

🏢 Company Culture

Industry: Insurance (Property & Casualty, Life) - Encova Insurance operates within the financial services sector, specifically insurance. This industry often values stability, trust, and clear communication, which translates to a need for professional and consistent branding.

Company Size: Large (Implied by the detailed benefits and HR processes, and the structure of a "Senior Vice President, Chief Communications Officer" reporting line). This size suggests established processes and opportunities for specialization.

Founded: Not explicitly stated, but the company operates as a significant regional insurer, implying a history and established market presence.

Team Structure:

• The Visual Designer reports to the Senior Vice President, Chief Communications Officer, indicating a senior leadership connection and strategic importance of design within the communications function.

• The role supports members of Branding and Communications directly, but also provides creative services to agents and other key stakeholders across Encova.

• Collaboration with other visual designers is expected, suggesting a small to medium-sized design team within the broader communications department. Methodology:

• Emphasis on adhering to and improving Encova’s brand standards and guidelines.

• A customer/user-centric approach is encouraged, considering the whole system or multi-channel campaign from the user's perspective.

• Proactive problem identification and recommendation for continuous improvement are valued.

• Data-driven decision-making is implied through the need for effective campaigns and user experience optimization.

Company Website: https://www.encova.com/

📝 Enhancement Note: The reporting structure to a Chief Communications Officer suggests that visual design is viewed as a strategic function, not just an executionary one. The company culture likely values professionalism, adherence to brand integrity, and a collaborative approach to achieving communication goals within the insurance sector.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Designer. This role is suitable for individuals with a few years of professional experience who can work independently on design projects and contribute to strategic visual communication efforts. It requires a solid understanding of design principles and software, with the ability to manage projects and interact with stakeholders.

Reporting Structure: Reports to the Senior Vice President, Chief Communications Officer. This provides visibility to senior leadership and an opportunity to influence brand messaging. Direct collaboration with other designers and cross-functional teams is also part of the role.

Operations Impact: The Visual Designer directly impacts the company's brand perception, customer engagement, and marketing effectiveness. High-quality visual design enhances the clarity of communication, builds trust, and supports sales enablement efforts by creating compelling marketing materials and intuitive digital experiences. The role is crucial for maintaining a professional and consistent brand image across all touchpoints.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas like UX/UI design, motion graphics, or video production based on project involvement and personal development goals.

• Leadership Potential: Potential to grow into a Senior Visual Designer or Design Lead role, mentoring junior designers and taking ownership of larger creative initiatives.

• Cross-functional Advancement: Experience working with various departments (Marketing, Sales, IT) could open doors to roles in marketing management, product management, or communications strategy.

• Industry Expertise: Developing specialized knowledge within the insurance industry can lead to roles focused on financial services marketing or brand management.

📝 Enhancement Note: The direct reporting line to an SVP offers significant potential for growth and impact. The hybrid nature of the role also suggests a modern work environment that values work-life balance, which can contribute to long-term employee satisfaction and development.

🌐 Work Environment

Office Type: Hybrid work arrangement in the Columbus, Ohio office. This implies a blend of in-office collaboration and remote flexibility.

Office Location(s): Columbus, Ohio office. Candidates must reside and work within specific U.S. states where Encova is registered for payroll (including CT, DE, FL, GA, IL, IN, IA, KS, KY, MD, MA, MI, MN, MO, NE, NH, NJ, NC, OH, PA, SC, TN, TX, VA, WV, WI).

Workspace Context:

• Collaborative Environment: The hybrid model and reporting structure suggest opportunities for in-person collaboration with the design team, communications department, and other stakeholders.

• Tools & Technology: Access to industry-standard design software (Adobe Creative Suite) and likely other collaboration tools necessary for a hybrid workforce.

• Team Interaction: Regular interaction with other visual designers, the Chief Communications Officer, and various internal clients for project briefs and feedback sessions.

Work Schedule: Standard full-time (40 hours per week), with flexibility inherent in a hybrid arrangement. This allows for focused work, whether in the office or remotely.

📝 Enhancement Note: The hybrid model is a key aspect of the work environment, offering a balance between in-office collaboration and personal flexibility. The specific state residency requirement is crucial for eligibility and should be carefully reviewed by applicants.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications and design aesthetic.

• Portfolio Presentation: Candidates will likely be asked to present their portfolio, discussing selected projects, their design process, problem-solving approaches, and the impact of their work. This is a critical step.

• Skills Assessment: Potential for a design challenge or exercise to evaluate practical skills in design software, problem-solving, and adherence to brand guidelines.

• Behavioral/Situational Interviews: Questions to assess communication skills, collaboration style, ability to handle feedback, and cultural fit with Encova's values and the communications team.

• Final Interview: May involve meeting with senior leadership (e.g., Chief Communications Officer) for final approval.

Portfolio Review Tips:

• Curate Effectively: Select 5-7 of your strongest, most relevant projects. Ensure a mix of digital and print work, showcasing your versatility.

• Tell a Story: For each project, clearly articulate the problem, your role, the process you followed, the solutions you implemented, and the results or impact achieved. Use metrics where possible.

• Highlight Process: Demonstrate your understanding of design thinking, user-centered design, and brand strategy. Show wireframes, user flows, mood boards, and revision stages.

• Brand Consistency: Include examples where you successfully applied or developed brand guidelines.

• Technical Proficiency: Ensure your digital portfolio is well-organized, easy to navigate, and visually appealing.

Challenge Preparation:

• Understand the Brief: If given a design challenge, carefully read and understand the objectives, target audience, and constraints.

• Time Management: Practice completing design tasks within a given timeframe.

• Strategic Rationale: Be prepared to explain the strategic thinking behind your design choices, not just the aesthetic execution.

• Brand Alignment: Consider how your solution would align with Encova's established brand identity.

📝 Enhancement Note: The interview process will heavily rely on the candidate's portfolio and their ability to articulate their design process and strategic thinking. Candidates should prepare to defend their design choices and demonstrate how their work aligns with business objectives and brand integrity.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, InDesign (essential for print and digital design).

• Adobe After Effects: For motion graphics and video editing.

• Adobe Premiere Pro: For video editing.

• Figma, Sketch, or Adobe XD: For UX/UI design, wireframing, prototyping, and user flow development.

• Microsoft Office Suite: Word, PowerPoint (for presentations and documentation).

• MAC OS: The operating system required for the role.

Analytics & Reporting:

• While not a primary analytics role, understanding how design impacts website analytics (e.g., bounce rates, conversion rates) and campaign performance is beneficial. Experience with tools like Google Analytics or similar platforms could be an advantage. CRM & Automation:

• While the designer won't manage CRM systems directly, understanding how marketing collateral and digital assets are used within CRM and marketing automation platforms (e.g., for email campaigns) can be helpful for context.

📝 Enhancement Note: Proficiency in Adobe Creative Suite is non-negotiable. Experience with UX/UI design tools like Figma or Sketch is strongly preferred, given the emphasis on digital user experience. Familiarity with MAC OS is a specific requirement.

👥 Team Culture & Values

Operations Values:

• Brand Integrity: Upholding and enhancing the Encova brand identity across all visual communications is paramount. This involves a commitment to consistency, professionalism, and strategic messaging.

• Customer Focus: Designing with the end-user or customer perspective in mind, ensuring intuitive, engaging, and effective experiences across all channels.

• Collaboration & Communication: Working effectively with internal teams, stakeholders, and potentially external vendors, requiring strong communication skills and a willingness to share ideas and receive feedback.

• Efficiency & Improvement: Proactively identifying solutions to design challenges and recommending process improvements to enhance workflow and output quality.

• Quality & Detail: A meticulous approach to design, ensuring accuracy, high production value, and adherence to technical specifications for both print and digital.

Collaboration Style:

• Cross-functional Integration: The role requires close collaboration with the Branding and Communications team, as well as providing support to agents and other key stakeholders, necessitating clear communication and relationship-building.

• Feedback-Oriented: A culture that likely encourages constructive criticism and iterative design processes, where feedback is sought and incorporated to refine deliverables.

• Process-Driven: Adherence to established brand guidelines and production workflows, with an openness to improving these processes for greater efficiency and effectiveness.

📝 Enhancement Note: The culture likely values a blend of creative excellence and disciplined execution. Team members are expected to be professional, collaborative, and dedicated to maintaining a strong corporate brand presence.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Constraints: Effectively translating creative ideas into designs that strictly adhere to corporate brand guidelines and legal/compliance requirements within the insurance industry.

• Managing Diverse Stakeholder Needs: Catering to the varied design requests from different departments, agents, and senior leadership, ensuring all needs are met while maintaining brand consistency and quality.

• Keeping Pace with Digital Trends: Continuously updating design skills and knowledge to incorporate emerging digital design trends, UX best practices, and new multimedia technologies.

• Project Prioritization: Managing multiple projects with competing deadlines and priorities, requiring strong organizational and time management skills.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to master new features within Adobe Creative Suite or specialized UX/UI design tools.

• UX/UI Specialization: Deeper immersion into user experience design principles, user research methodologies, and prototyping tools.

• Motion Graphics & Video Production: Developing skills in animation, video editing, and narrative storytelling through multimedia.

• Brand Strategy Workshops: Gaining a deeper understanding of brand management and its impact on visual communication.

• Industry Knowledge: Learning about the insurance industry and its specific communication needs to create more targeted and effective designs.

📝 Enhancement Note: The primary challenges revolve around navigating corporate structures and evolving digital landscapes. The growth opportunities are geared towards deepening technical skills and expanding strategic understanding of brand and user experience within a specific industry context.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a new visual identity or campaign for a brand. How do you ensure it aligns with strategic objectives?" (Focus on your approach, research, ideation, and execution phases)

• "How do you approach designing for different channels (print, web, mobile) while maintaining brand consistency?" (Highlight your understanding of channel-specific requirements and omni-channel strategy)

• "Walk me through a project where you had to balance creative freedom with strict brand guidelines. What was the outcome?" (Demonstrate your ability to be creative within constraints)

• "How do you incorporate user feedback or usability testing into your design process?" (Show your user-centric approach and iterative design capabilities) Company & Culture Questions:

• "What do you know about Encova Insurance and the insurance industry? How do you see visual design contributing to our success in this market?" (Research the company's mission, values, and recent campaigns)

• "Describe a time you had to collaborate with a difficult stakeholder or team member. How did you manage the situation?" (Assess your communication and conflict-resolution skills)

• "How do you stay current with design trends and new technologies?" (Show your commitment to continuous learning)

• "What is your understanding of our brand and how would you contribute to its visual evolution?" (Demonstrate engagement with their brand identity) Portfolio Presentation Strategy:

• Select Impactful Projects: Choose 3-5 projects that best showcase your skills relevant to this role (digital, print, UX/UI, photography/video if applicable).

• Structure for Clarity: For each project:

  1. Problem/Objective: Clearly state the client's need or challenge.
  2. Your Role: Specify what you did (e.g., lead designer, UI/UX specialist).
  3. Process: Detail your steps – research, ideation, wireframing, design, revisions.
  4. Solution: Present the final designs and explain why you made those choices.
  5. Outcome/Impact: Discuss the results or lessons learned.

• Visual Aids: Use high-quality mockups and clear visuals. Be prepared to zoom in on details.

• Enthusiasm & Professionalism: Convey passion for design and a professional demeanor.

• Q&A Readiness: Anticipate questions about your choices and be ready to elaborate.

📝 Enhancement Note: The interview will likely probe your ability to translate design skills into business impact and brand stewardship. Be ready to discuss your thought process, not just showcase pretty pictures.

📌 Application Steps

To apply for this Visual Designer position:

• Submit your application through the provided Workday link on the Encova Insurance careers page.

• Curate Your Portfolio: Select your most relevant and impactful design projects, ensuring a strong representation of both digital (UI/UX, web graphics) and print collateral. Prepare to articulate the strategy and process behind each piece.

• Tailor Your Resume: Highlight experience with Adobe Creative Suite, UX/UI design, print production, photography, and videography. Quantify achievements where possible (e.g., "Designed collateral that increased lead generation by X%").

• Prepare for Presentation: Practice presenting your portfolio, focusing on explaining your design rationale, problem-solving skills, and how your work aligns with brand strategy and user experience principles.

• Research Encova: Understand Encova Insurance's brand, mission, and current marketing efforts. Be ready to discuss how your design skills can contribute to their objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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