Visual Designer

📍 Job Overview

Job Title: Visual Designer

Company: Clera

Location: Vienna, Austria

Job Type: Full-Time

Category: Marketing & Design Operations

Date Posted: 2026-09-26

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote (EU-based candidates preferred)

🚀 Role Summary

• Own and evolve the visual language for a fintech startup, impacting perception among enterprise customers and the market.

• Design critical sales enablement collateral, including decks, one-pagers, and comparison charts, to directly support deal-closing efforts.

• Create engaging visual assets for digital platforms, such as LinkedIn graphics, website hero images, and landing page visuals, to amplify content strategy.

• Develop clear and concise infographics, icons, and illustrations for white papers, blog posts, and other long-form content to simplify complex ideas.

• Collaborate closely with cross-functional teams to ensure visual consistency and brand integrity across all communication channels.

📝 Enhancement Note: This role is positioned as a core contributor within the Design team, with significant ownership over the visual output for sales, marketing, and content initiatives in a B2B SaaS fintech environment. The emphasis on "building trust infrastructure" suggests a need for highly professional, clear, and credible visual communication.

📈 Primary Responsibilities

• Design and produce high-impact sales decks, one-pagers, comparison charts, and reusable templates to support the enterprise sales cycle.

• Develop visually compelling social media graphics, especially for LinkedIn, and templates to amplify company messaging and content strategy.

• Create hero images, section graphics, and supporting visuals for the company website and various landing pages to enhance user engagement.

• Design custom icons, illustrations, and informative infographics for white papers, blog posts, and other long-form content assets.

• Translate complex technical or business concepts into clear, digestible diagrams and charts that enhance understanding and engagement.

• Maintain and evolve the overall visual language and design system across all shipped marketing and sales collateral.

• Collaborate with marketing, sales, and product teams to ensure visual alignment and effectiveness of all GTM materials.

📝 Enhancement Note: The responsibilities highlight a strong focus on Go-To-Market (GTM) support, particularly for sales enablement and content marketing. The expectation to "design and ship visual assets at speed" implies a need for efficient workflows and strong execution capabilities.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Visual Arts, or a related field is often preferred for roles requiring a strong foundation in design principles.

Experience: 3 to 6 years of professional experience as a visual designer, with a proven track record in creating marketing collateral, web graphics, or design assets for B2B or SaaS companies.

Required Skills:

• Demonstrated ability to design and ship visual assets at speed, including sales decks, web visuals, icons, and illustrations.

• Mastery of Adobe Creative Suite (Photoshop, Illustrator, InDesign) for a wide range of design tasks.

• Strong proficiency in Figma for web-based design work, prototyping, and collaborative design.

• Experience designing within established brand guidelines and visual systems, maintaining consistency without constant brand overhauls.

• Proven ability to create data visualizations, diagrams, and infographics that communicate complex information clearly and effectively.

• Experience designing marketing and sales materials such as decks, one-pagers, and landing pages.

• Experience creating social media graphics and visual content, particularly for professional platforms like LinkedIn.

• Active curiosity about AI design tools and demonstrated hands-on experience integrating them into workflow for enhanced efficiency. Preferred Skills:

• Background in B2B SaaS, fintech, or identity and compliance domains.

• Experience with motion graphics or basic animation for visual assets.

• Familiarity with UX/UI principles as they apply to web design and landing pages.

📝 Enhancement Note: The requirement for "active curiosity about AI design tools" suggests Clera is forward-thinking and expects designers to leverage emerging technologies to improve output and efficiency, a key trend in modern design and operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a minimum of 3-6 years of professional visual design work, with a strong emphasis on marketing collateral, web graphics, and sales enablement materials.

• Specific examples of sales decks, one-pagers, infographics, icons, and website visuals that demonstrate your ability to translate complex ideas into clear visual communication.

• Case studies or examples that highlight your experience working within established brand guidelines and evolving visual systems.

• Demonstrations of your ability to design and ship assets at speed, potentially including timelines or project scope for selected pieces.

• Evidence of your experience with AI design tools and how they were integrated into your workflow to achieve specific design outcomes. Process Documentation:

• Showcase examples of how you approach design projects from brief to final delivery, emphasizing clarity, efficiency, and stakeholder collaboration.

• Highlight your process for iterating on designs based on feedback, particularly from sales and marketing teams.

• Include examples of how you manage and organize design assets and maintain consistency across various platforms.

📝 Enhancement Note: For a visual design role supporting sales and marketing, the portfolio is paramount. It needs to clearly demonstrate not just aesthetic skill but also strategic thinking, efficiency, and the ability to produce high-quality, on-brand materials that drive business objectives.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Visual Designers with 3-6 years of experience in Vienna, Austria, and considering the fully remote nature within the EU, a competitive salary range would typically fall between €45,000 - €65,000 annually. This estimate considers the cost of living in Vienna and the specialized skills required for a fintech startup.

Benefits:

• Competitive annual salary within the estimated range.

• Opportunity to work fully remotely within the EU, offering flexibility and work-life balance.

• Direct impact on the visual identity and market perception of a growing fintech startup.

• Professional development opportunities, including exposure to AI design tools and the fintech industry.

• Collaborative and innovative work environment within a dynamic startup setting.

• Potential for growth as the company scales. Working Hours:

• Standard full-time working hours, approximately 40 hours per week.

• Flexibility is expected, with the ability to work within EU-compatible timezones to facilitate collaboration with the core team.

📝 Enhancement Note: Salary estimates are based on general market data for Vienna and similar remote roles in the EU, adjusted for experience level and industry. Specific compensation will depend on the candidate's qualifications and interview performance. The "EU-compatible timezone" requirement is crucial for remote collaboration.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fintech (Financial Technology), specifically focused on building trust infrastructure for businesses. This implies a need for professionalism, security, and reliability in all communications.

Company Size: Startup environment, likely small to medium-sized, meaning a dynamic, fast-paced, and potentially less hierarchical structure. This offers opportunities for significant impact and direct collaboration.

Founded: The company's founding date (2023, based on domain registration trends) indicates it's a relatively young, growth-stage company, likely agile and innovative.

Team Structure:

• The Visual Designer will sit within the Design team, reporting to a Design Lead or Manager.

• Close collaboration is expected with Marketing, Sales, and potentially Product teams.

• As a startup, team members often wear multiple hats and contribute to broader company goals. Methodology:

• Data-driven decision-making, especially in marketing and sales.

• Agile development and design processes.

• Emphasis on clear, concise communication and measurable impact.

• Embracing new technologies, such as AI design tools, to drive efficiency and innovation.

Company Website: https://www.getclera.com/

📝 Enhancement Note: The fintech sector demands a high degree of trust and professionalism. The company's focus on "trust infrastructure" means visual design must convey reliability, security, and sophistication, not just creativity. The startup context implies a need for adaptability and a proactive attitude.

📈 Career & Growth Analysis

Operations Career Level: This role is a mid-level individual contributor position, focused on executing visual design tasks with a degree of autonomy. It's a foundational role for building out the company's visual identity in its early stages.

Reporting Structure: The Visual Designer will likely report to a Design Lead or Head of Design, who oversees the overall design strategy and team.

Operations Impact: The Visual Designer's work directly impacts Clera's market perception, sales effectiveness, and brand recognition. High-quality visuals are critical for building trust with enterprise clients and differentiating in the competitive fintech landscape.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in B2B SaaS visual design, fintech branding, and AI-assisted design workflows.

• Leadership Potential: As the company grows, there may be opportunities to take on more senior design responsibilities, mentor junior designers, or lead specific visual initiatives.

• Cross-Functional Exposure: Gain deep insights into sales processes, marketing strategies, and product development within a fast-paced fintech environment.

• Brand Stewardship: Become a key custodian of Clera's visual identity, influencing its evolution as the company scales.

📝 Enhancement Note: For a designer in a startup, growth often comes from taking on broader responsibilities and shaping new processes. The role offers a chance to build a visual identity from a nascent stage, which is a significant career opportunity.

🌐 Work Environment

Office Type: Fully Remote. Candidates must be based within the EU to comply with timezone and potential future collaboration needs.

Office Location(s): While the primary reference location is Austria, the role is open to candidates anywhere in the EU. This offers significant flexibility for the employee.

Workspace Context:

• Collaborative Environment: Expect frequent virtual collaboration via tools like Slack, Figma, and video conferencing. Active participation in design reviews and cross-functional meetings is essential.

• Tools & Technology: Access to industry-standard design software (Adobe Creative Suite, Figma) and potentially AI design tools. A reliable internet connection and suitable home office setup are prerequisites.

• Team Interaction: Regular team syncs, brainstorming sessions, and project-specific discussions to ensure alignment and foster a cohesive design output.

Work Schedule:

• Primarily aligned with standard full-time business hours, approximately 40 hours per week.

• Flexibility is provided, but responsiveness during core EU business hours is crucial for effective collaboration with sales and marketing teams.

📝 Enhancement Note: The remote nature requires strong self-discipline, excellent asynchronous communication skills, and proactive engagement with team members. The EU-wide remote policy is a significant perk, but candidates must be mindful of timezone alignment for collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application, resume, and portfolio to assess basic qualifications and design style.

• Portfolio Presentation & Skills Assessment: A dedicated session where candidates present their portfolio, discuss key projects, and demonstrate their design process and problem-solving skills. This may include a live design exercise or a take-home challenge.

• Technical/Team Interview: Deeper dive into specific technical skills (Figma, Adobe Suite, AI tools), understanding of B2B SaaS/Fintech design, and how they approach collaboration.

• Hiring Manager/Leadership Interview: Discussion about cultural fit, career aspirations, and alignment with Clera's mission and values.

Portfolio Review Tips:

• Curate Selectively: Showcase your best work relevant to the role – focus on sales collateral, web graphics, infographics, and brand consistency.

• Tell a Story: For each project, explain the challenge, your role, your process, the tools used, and the outcome/impact. Quantify results where possible.

• Highlight Speed & Efficiency: Given the "design at speed" requirement, be prepared to discuss how you manage multiple projects and meet deadlines.

• Showcase Brand Adherence: Include examples where you worked within strict brand guidelines and demonstrated an ability to maintain visual integrity.

• Demonstrate AI Tool Integration: Clearly articulate how you've used AI tools to enhance your design process or output.

Challenge Preparation:

• Design Challenge: Be prepared for a task that might involve designing a sales deck slide, a LinkedIn graphic, or an infographic based on provided information. Focus on clarity, brand alignment, and efficiency.

• Problem-Solving: Think about how you would approach designing visuals for complex fintech concepts.

• Presentation Skills: Practice articulating your design decisions clearly and concisely, as you'll need to present your work to stakeholders.

📝 Enhancement Note: The emphasis on "designing within established brand guidelines" and "speed" suggests that Clera values efficient execution and brand stewardship over radical reinvention. Portfolio examples should reflect this.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, InDesign (Mastery required for diverse asset creation).

• Figma: For web-based design, prototyping, and collaborative workflows (Strong proficiency required).

• AI Design Tools: Active curiosity and hands-on experience are expected. Examples might include Midjourney, Stable Diffusion, Adobe Firefly, or AI-powered plugins within design software.

Analytics & Reporting:

• While not a direct responsibility, understanding how visual assets perform on web and social media (e.g., engagement rates, conversion metrics) would be beneficial. Familiarity with analytics dashboards is a plus. CRM & Automation:

• Primarily for context; designers may interact with sales enablement platforms or content management systems where assets are deployed.

📝 Enhancement Note: Proficiency in Figma and Adobe Suite is foundational. The explicit mention of AI design tools signals a key differentiator and an area where candidates are expected to have practical experience or a strong willingness to learn and integrate.

👥 Team Culture & Values

Operations Values:

• Professionalism & Trust: As a fintech company, visual design must convey reliability, security, and integrity.

• Efficiency & Speed: The ability to produce high-quality work quickly is critical in a startup environment supporting sales and marketing.

• Clarity & Simplicity: Translating complex ideas into easily understandable visuals is paramount.

• Collaboration & Communication: Openness to feedback and strong cross-functional teamwork.

• Innovation & Curiosity: Willingness to explore new tools and approaches, such as AI design.

Collaboration Style:

• Cross-functional Integration: Working closely with sales, marketing, and product teams to understand their needs and deliver effective visual solutions.

• Feedback-Driven: Openness to constructive criticism and iterative design based on stakeholder input.

• Knowledge Sharing: Contributing to a shared understanding of design best practices and brand consistency across the organization.

📝 Enhancement Note: The company's mission ("building trust infrastructure") inherently shapes its culture towards reliability and professionalism. This translates to design expectations that are polished, clear, and trustworthy.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: Delivering high-quality, on-brand visuals quickly to meet the demands of a fast-paced sales and marketing team.

• Translating Complex Concepts: Visually representing intricate fintech solutions and "trust infrastructure" in an accessible and compelling manner.

• Evolving Brand Identity: Contributing to the development and consistent application of a brand identity for a growing startup.

• Remote Collaboration: Maintaining strong team cohesion and effective communication in a fully remote setting.

Learning & Development Opportunities:

• Fintech Industry Acumen: Gaining deep knowledge of the financial technology sector and its unique communication needs.

• AI Design Tool Mastery: Becoming an expert in leveraging cutting-edge AI tools to enhance design workflows and output.

• Brand Building Experience: Playing a pivotal role in shaping the visual identity of a B2B SaaS fintech startup.

• Cross-Functional Skill Development: Understanding the interplay between design, sales, and marketing in driving business growth.

📝 Enhancement Note: The challenges presented are typical for a designer in a startup, particularly in a specialized sector like fintech. The growth opportunities are significant for someone looking to make a substantial impact and develop specialized skills.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design a sales deck for a complex technical product. What was your process, and what was the outcome?" (Focus on clarity, storytelling, and impact).

• "How do you approach designing visuals for social media, specifically LinkedIn, to amplify a company's content strategy?" (Highlight understanding of platform nuances and engagement tactics).

• "Imagine we need to explain a new 'trust infrastructure' concept to enterprise clients. How would you approach visualizing this abstract idea?" (Demonstrate ability to simplify complex concepts and use diagrams/infographics effectively). Company & Culture Questions:

• "What excites you about Clera's mission to build trust infrastructure for businesses?" (Show genuine interest and understanding of the company's value proposition).

• "How do you ensure visual consistency across various marketing channels in a remote environment?" (Discuss your process for brand adherence and collaboration).

• "How do you see AI design tools impacting the role of a visual designer in a company like Clera?" (Share your perspective on innovation and efficiency). Portfolio Presentation Strategy:

• Focus on Relevance: Prioritize projects that align with sales collateral, web graphics, infographics, and B2B SaaS/fintech contexts.

• Quantify Impact: If possible, share metrics on how your designs contributed to sales, engagement, or brand perception.

• Explain Your Process: Detail your workflow, including how you interpret briefs, conduct research, iterate, and collaborate.

• Showcase Tool Proficiency: Be ready to discuss your experience with Figma, Adobe Suite, and any AI tools used.

📝 Enhancement Note: Preparing specific examples that demonstrate your ability to design for B2B sales, simplify complex ideas, and work efficiently within brand guidelines will be key. Emphasizing your experience with AI tools is a direct response to a stated requirement.

📌 Application Steps

To apply for this Visual Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Tailor your portfolio to highlight your most relevant work for B2B SaaS, fintech, sales collateral, and web graphics. Ensure it clearly demonstrates your ability to design within brand guidelines and at speed.

• Resume Optimization: Update your resume to emphasize your 3-6 years of professional experience, mastery of Adobe Creative Suite and Figma, and any experience with AI design tools, B2B SaaS, or fintech. Use keywords from the job description.

• Prepare for Presentation: Practice walking through 2-3 key projects from your portfolio, focusing on your process, challenges, solutions, and the impact of your designs. Be ready to discuss your experience with AI tools.

• Company Research: Familiarize yourself with Clera's website, mission, and any recent news or content. Understand their target audience and the importance of "trust infrastructure" in their market.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.