UX/UI Product Designer

📍 Job Overview

Job Title: UX/UI Product Designer

Company: Koin Limited

Location: Mexico (Remote)

Job Type: FULL_TIME

Category: Product Design / E-commerce Operations

Date Posted: 2026-08-12

Experience Level: Mid-Senior (5-10 years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive commercial performance through exceptional UX and intuitive interfaces in e-commerce.

• Transform established UX foundations into world-class, high-converting digital experiences.

• Own the end-to-end design process, from critique and wireframing to high-fidelity interface design in Figma.

• Collaborate directly with a Shopify developer to ensure seamless implementation and rapid deployment of design solutions.

• Build and maintain scalable design systems, leveraging components, variables, and Auto Layout for consistency and efficiency.

📝 Enhancement Note: While this role is for a Product Designer, its strong emphasis on conversion, commercial performance, and direct collaboration with development for e-commerce platforms positions it closely within the operational aspects of a GTM (Go-To-Market) function, particularly in optimizing the customer journey for revenue generation. The "operations" aspect is deeply embedded in ensuring the digital product functions efficiently to drive sales.

📈 Primary Responsibilities

• Critically evaluate existing UX and wireframes, focusing on usability, accessibility, and conversion rate optimization (CRO).

• Design premium, high-fidelity interfaces in Figma for both desktop and mobile platforms, ensuring a sophisticated user experience.

• Architect elegant and friction-reducing customer journeys that maximize conversion rates and customer lifetime value.

• Develop and maintain scalable design systems using components, variables, and Auto Layout to ensure brand consistency and design efficiency.

• Craft sophisticated e-commerce experiences and interactions tailored to a multi-brand portfolio.

• Specify and integrate animations and micro-interactions where they demonstrably enhance usability and user engagement.

• Work in close partnership with the in-house Shopify developer throughout the implementation phase, ensuring design fidelity.

• Produce developer-ready design files, comprehensive documentation, and reusable component libraries.

• Actively challenge assumptions and continuously iterate on the customer experience to drive incremental improvements.

• Ensure every design decision is strategically aligned with clear commercial objectives and measurable business impact.

📝 Enhancement Note: The responsibilities highlight a strong focus on conversion-driven design and close collaboration with development, which are key operational aspects of e-commerce. The emphasis on "commercial purpose" and "maximizing conversion" directly links design output to business performance, a core tenet of revenue and sales operations.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical knowledge and experience in UX/UI design is paramount.

Experience: Extensive experience (5-10 years) designing high-performing e-commerce experiences is essential.

Required Skills:

• Extensive experience designing and delivering high-performing e-commerce experiences that demonstrably drive conversion.

• Exceptional UX and UI design skills with a keen eye for detail and aesthetic quality.

• Expert proficiency in Figma, including advanced knowledge of components, variables, and building scalable design systems.

• Deep understanding of Conversion Rate Optimization (CRO) principles and customer behavior analysis.

• Proven experience collaborating effectively and closely with developers (e.g., Shopify, front-end developers) through implementation.

• Outstanding portfolio showcasing premium digital products, with a specific focus on e-commerce success stories.

• Excellent communication skills and the confidence to constructively challenge ideas and advocate for user-centered, conversion-focused design. Preferred Skills:

• Direct experience with Shopify platform design and implementation workflows.

• Exposure to live commerce or video-first e-commerce experiences.

• Knowledge of behavioral design principles and their application in UX.

• Proficiency in motion design and creating impactful micro-interactions.

• Experience integrating AI tools or methodologies within the design process.

• Strong understanding of accessibility best practices (WCAG) and their implementation.

📝 Enhancement Note: The experience requirements are clearly defined, emphasizing a blend of design expertise and commercial acumen. The distinction between required and preferred skills helps candidates prioritize their application materials and identify areas for potential growth. The "extensive experience" and "expert Figma knowledge" suggest a role requiring significant autonomy and a high level of technical and strategic design capability.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing your strongest e-commerce design work, with a clear emphasis on commercial impact and conversion improvements.

• Detailed case studies for at least 1-2 projects that highlight your process from problem identification to solution implementation and results.

• Demonstrations of your Figma expertise, including examples of design systems, component libraries, and advanced features like variables and Auto Layout.

• Evidence of designing elegant customer journeys that reduce friction and maximize conversion rates.

• Examples of high-fidelity interfaces for both desktop and mobile, illustrating a premium digital experience. Process Documentation:

• Documentation for at least one project detailing the UX critique, wireframing, high-fidelity design, and implementation phases.

• Examples of how you have specified animations and micro-interactions to enhance usability.

• Documentation of your approach to building and maintaining scalable design systems.

• Evidence of collaboration with developers, including how you hand over design specifications and component libraries.

📝 Enhancement Note: The emphasis on a "portfolio showcasing your strongest e-commerce work" and "demonstrating premium digital products" is critical. For a role focused on conversion, candidates must be prepared to clearly articulate the problem, their design decisions, the commercial impact (metrics!), and what they would improve. This aligns with demonstrating an operational understanding of design's role in business success.

💵 Compensation & Benefits

Salary Range: USD $4,500 – $5,500 per month. This range is based on the provided job description and is competitive for a remote, full-time Lead Product Designer role with significant e-commerce and CRO experience in the LATAM region. The exact placement within this range will depend on the candidate's specific experience and demonstrated impact.

Benefits:

• Full-time employment (40 hours per week).

• Fully remote work arrangement, allowing flexibility and work-life balance.

• Potential for contract extension beyond the initial two months, offering long-term engagement possibilities.

• Opportunity to work with a growing international e-commerce business and influence global customer experiences.

• Access to modern tools and technology to support design and development workflows.

• Direct impact on the future of a fast-growing multi-brand business.

Working Hours: Full-time, 40 hours per week. Candidates should be comfortable working within standard business hours that align with LATAM time zones, with potential for some overlap with UK/US teams depending on project needs.

📝 Enhancement Note: The salary range is explicitly stated in the job description. The benefits are derived from the contract terms and the overall description of the opportunity, emphasizing flexibility and growth potential. The working hours are also specified.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce (Multi-brand Retail)

Company Size: 50-200 Employees (estimated based on growth and multi-brand structure). Koin Limited operates as a growing multi-brand e-commerce business, indicating a dynamic and expanding environment. For operations professionals, this size typically means opportunities for significant impact and direct influence, while also requiring adaptability and a willingness to wear multiple hats.

Founded: 2012. Founded in 2012, Koin Limited has established itself as a significant player in the e-commerce space, now aiming for substantial growth towards a £100 million business. This history suggests a company with proven market traction that is now in a phase of aggressive scaling and technological investment.

Team Structure:

• The design function appears to be integrated closely with development and product management, with the designer working directly with a Shopify developer.

• This suggests a lean, agile team structure where cross-functional collaboration is key to rapid iteration and implementation.

• The reporting structure likely involves direct collaboration with product leadership or a Head of E-commerce, given the emphasis on commercial performance. Methodology:

• Data-driven decision-making, with a strong emphasis on conversion rate optimization (CRO) and customer behavior analysis.

• Agile development and design processes, prioritizing rapid iteration, testing, and implementation.

• Focus on building scalable systems (design systems) to support multiple brands and ensure efficiency.

• A "challenge assumptions" mindset, encouraging continuous improvement and innovation in customer experience.

Company Website: https://thekoinclub.com/ (Note: This is one of their brands; the overarching Koin Limited site is not directly provided but can be inferred from brand portfolio).

📝 Enhancement Note: The company context is derived from the "About Koin" section, highlighting its multi-brand e-commerce nature, growth ambitions, and investment in technology. The culture is inferred from the role's responsibilities and the company's stated goals, pointing towards a fast-paced, results-oriented environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Lead Product Designer," indicating a senior individual contributor role with significant autonomy and influence. In an operations context, this translates to a role responsible for optimizing a critical customer-facing process (e-commerce experience) with direct impact on revenue.

Reporting Structure: The designer will collaborate directly with a Shopify developer. They will likely report to a Product Manager, Head of E-commerce, or a similar leadership role overseeing digital strategy and customer experience.

Operations Impact: The primary impact of this role is on driving commercial performance. By enhancing UX, UI, and conversion rates, the designer directly contributes to increased sales, customer retention, and overall revenue growth for Koin Limited's portfolio of brands. This is a direct link between design output and operational success.

Growth Opportunities:

• Contract Extension & Full-Time Conversion: Significant potential for the initial two-month contract to extend, with a clear path towards a more permanent, full-time role within the growing company.

• Design System Leadership: Opportunity to build and own a world-class, scalable design system that will be used across multiple brands, establishing a strong foundation for future design operations.

• Strategic Influence: Direct influence on key product and e-commerce decisions, shaping the digital future of a rapidly expanding international business.

• Skill Development: Deepen expertise in e-commerce CRO, Shopify, and potentially AI-driven design processes, enhancing a specialized skill set.

📝 Enhancement Note: The analysis focuses on how a "Lead Product Designer" role functions within an operational framework, emphasizing impact on revenue and growth. The "growth opportunities" are framed around career progression within the company and skill enhancement relevant to the e-commerce operations domain.

🌐 Work Environment

Office Type: Fully Remote. This role is designated as TELECOMMUTE and is remote within LATAM.

Office Location(s): Mexico (Remote). The role is open to candidates residing in Mexico, with the implication that it's accessible to other LATAM regions as well.

Workspace Context:

• Flexibility: A fully remote setup offers significant flexibility in terms of work location and schedule, provided core responsibilities and collaboration needs are met.

• Technology-Centric: The role relies heavily on digital tools, primarily Figma, and close digital collaboration with developers and potentially other stakeholders.

• Collaborative Digital Space: While remote, the expectation is close digital collaboration with the Shopify developer and other team members, likely through tools like Slack, video conferencing, and project management platforms.

Work Schedule: Full-time (40 hours per week). While remote, adherence to a consistent work schedule and availability for collaboration during core business hours relevant to the team and company operations is expected.

📝 Enhancement Note: The work environment is defined by the "Remote Solely" status and specified location. The context emphasizes the digital nature of collaboration and the flexibility inherent in a remote role, crucial for attracting operations talent.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Focus on the quality of the portfolio, specifically e-commerce work, and the short introduction explaining interest.

• Project Presentation: Shortlisted candidates will present a previous project, detailing the problem, design decisions, commercial impact (metrics are key here), and proposed improvements. This is a critical stage for assessing design thinking and operational impact.

• Design Thinking & Decision-Making Discussion: In-depth conversation about the candidate's approach to design challenges, problem-solving, and strategic decision-making.

• Collaboration & Fit Assessment: Evaluation of communication skills, ability to challenge constructively, and cultural fit with a fast-paced, growth-oriented e-commerce team.

Portfolio Review Tips:

• Prioritize E-commerce: Select projects that specifically highlight your experience in designing for conversion, user journeys, and commercial success in online retail.

• Quantify Impact: For each project, clearly state the problem, your specific design solutions, and crucially, the measurable commercial impact (e.g., increase in conversion rate, reduction in bounce rate, increase in AOV, customer satisfaction scores).

• Showcase Figma Mastery: Include examples of your design system implementation, component libraries, and use of advanced Figma features (variables, Auto Layout) to demonstrate efficiency and scalability.

• Tell a Story: Structure your case studies to narrate the problem, your thought process, design iterations, and the final outcome. Emphasize your role and decision-making rationale.

• Developer Handover: Include examples or explanations of how you prepare and hand over design assets and documentation to developers for seamless implementation.

Challenge Preparation:

• Be prepared to discuss your approach to tackling common e-commerce design challenges, such as optimizing checkout flows, improving product page engagement, or designing for mobile-first experiences.

• Practice articulating your design decisions with a focus on the "why" – linking them back to user needs, business goals, and CRO principles.

• Prepare to discuss how you would approach building or refining a design system for a multi-brand e-commerce portfolio.

📝 Enhancement Note: This section provides actionable advice tailored to the application requirements, emphasizing the portfolio's role in demonstrating operational impact and conversion-driven design. The focus on quantifying impact is crucial for operations-minded candidates.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Expert proficiency is required for all interface design, prototyping, design system development, and developer handoff. This includes advanced features like components, variables, and Auto Layout.

• Shopify: Experience with the Shopify platform is highly desirable, indicating familiarity with its design constraints, customization capabilities, and e-commerce workflows.

Analytics & Reporting:

• While not explicitly listed as a required tool, a deep understanding of e-commerce analytics and CRO metrics is essential. Candidates should be comfortable interpreting data from platforms like Google Analytics, Shopify Analytics, or other e-commerce analytics tools to inform design decisions and measure impact. CRM & Automation:

• Not directly relevant to the core design responsibilities but understanding how design impacts user journeys within CRM or marketing automation platforms could be a plus for candidates with broader GTM operations experience.

📝 Enhancement Note: The primary tool, Figma, is explicitly mentioned and its advanced features are highlighted. The mention of Shopify is also critical. The inference about analytics tools is based on the strong CRO and commercial performance requirements of the role.

👥 Team Culture & Values

Operations Values:

• Conversion-Focused: A primary value is driving commercial performance through design, meaning every decision is weighed against its potential to increase sales and customer value.

• User-Centric & Empathetic: While commercially driven, the design must still prioritize exceptional UX and elegant customer journeys, demonstrating an understanding of user needs and pain points.

• Collaborative & Communicative: Strong emphasis on working closely with developers and constructively challenging ideas, fostering a team environment that values open dialogue and shared problem-solving.

• Data-Driven & Iterative: A commitment to using data (CRO, customer behavior) to inform design decisions and a willingness to continuously improve and iterate on existing experiences.

• Scalability & Efficiency: A drive to build robust, scalable design systems and processes that can efficiently support a multi-brand portfolio.

Collaboration Style:

• Direct & Agile: Close, ongoing collaboration with the Shopify developer is expected, ensuring a fluid design-to-implementation pipeline.

• Constructive Challenge: Team members are encouraged to question assumptions and offer critical feedback to elevate the quality of the product and its commercial outcomes.

• Cross-Functional Partnership: While the direct collaboration is with development, the role's output is intended to influence product decisions across the business, suggesting a need for effective communication with product managers and potentially marketing or merchandising teams.

📝 Enhancement Note: The values and collaboration style are inferred from the role's description, responsibilities, and the company's stated goals. The focus is on how these cultural aspects support operational efficiency and commercial success within an e-commerce context.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics with Performance: The primary challenge will be to design visually premium experiences that simultaneously maximize conversion rates, requiring a deep understanding of CRO principles and user psychology.

• Multi-Brand Design System Management: Developing and maintaining a scalable design system that effectively serves the distinct needs and branding of multiple e-commerce brands.

• Rapid Iteration & Implementation: Working within a fast-paced e-commerce environment to quickly translate designs into implemented features with a dedicated developer.

• Remote Collaboration: Effectively collaborating and communicating design intent and rationale remotely to ensure seamless execution with the development team.

Learning & Development Opportunities:

• Deep E-commerce CRO Expertise: Gain extensive hands-on experience in applying and refining CRO strategies within a live, multi-brand e-commerce setting.

• Shopify Ecosystem Mastery: Develop a strong understanding of Shopify's design capabilities, limitations, and best practices for optimization.

• Design System Architecture: Lead the creation and evolution of a significant design system, a highly valued skill in product design and operations.

• AI in Design: Explore and potentially implement AI tools or methodologies within the design process, staying at the forefront of design technology.

📝 Enhancement Note: Challenges are framed around the specific demands of the role and industry, while growth opportunities focus on skill enhancement relevant to e-commerce operations and advanced design practices.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you significantly improved the conversion rate of an e-commerce website through UX/UI design. What was the problem, your approach, and the quantifiable results?" (Focus on CRO, metrics, and impact).

• "How would you approach building a scalable design system for a portfolio of e-commerce brands with potentially different visual identities? What are the key considerations for components, variables, and documentation?" (Focus on design systems, scalability, and operations).

• "Walk me through your process for critiquing existing UX and identifying areas for conversion improvement. What tools and methodologies do you employ?" (Focus on analytical skills and process). Company & Culture Questions:

• "What interests you specifically about Koin Limited and our multi-brand e-commerce model?" (Demonstrate research into the company and its brands).

• "How do you ensure your design decisions align with commercial objectives, and how do you communicate this alignment to stakeholders?" (Focus on business acumen and communication).

• "Describe your experience collaborating with developers. How do you ensure effective handover and implementation of your designs, especially in a remote setting?" (Focus on collaboration and process). Portfolio Presentation Strategy:

• Structure: For each presented project, clearly outline: Problem Statement, Target Audience, Your Role, Design Process (research, wireframes, user flows, UI design), Key Design Decisions (and the rationale behind them), Measurable Results (quantify impact on conversion, user engagement, etc.), and Lessons Learned/Future Improvements.

• Figma Showcase: Be prepared to demonstrate your Figma file, highlighting your design system, components, variables, and how you prepare files for developer handoff.

• Quantify Everything: Emphasize metrics and ROI. If exact numbers aren't available, explain the impact in terms of expected business outcomes.

• Conciseness: Be mindful of time. Present your strongest points efficiently and be ready to elaborate on specific areas.

📝 Enhancement Note: These questions and strategies are designed to help candidates prepare for an interview that will assess not only their design skills but also their understanding of e-commerce operations, commercial impact, and collaborative processes.

📌 Application Steps

To apply for this UX/UI Product Designer position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Tailor your portfolio to prominently feature your strongest e-commerce projects that demonstrate a clear link between design decisions and commercial impact (e.g., conversion rate improvements).

• Resume Optimization: Highlight relevant experience such as e-commerce design, Figma expertise, CRO understanding, and experience collaborating with developers. Use keywords from the job description.

• Prepare Your Case Study: Select one project you are most proud of and prepare a concise presentation that details the problem, your design process and decisions, the commercial impact (with metrics), and what you would improve. Be ready to present this during the interview process.

• Company Research: Familiarize yourself with Koin Limited's brands (The Wessex Mint, The Koin Club, Pastel Sixteen, Bubba Boo, Jonny's Sister, Tilly Pig) and their online presence to understand their market positioning and customer base.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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