UX/UI Designer (+Data Driven)

📍 Job Overview

Job Title: UX/UI Designer (+Data Driven)

Company: Periferia IT Group

Location: Lima, Peru

Job Type: Full-Time

Category: Product Design / User Experience Operations

Date Posted: May 06, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Drive product innovation and improvement through data-informed UX/UI design strategies, aligning with Periferia IT Group's commitment to service and innovation.

• Design and optimize complex internal platforms, intranets, and systems, leveraging user behavior analysis and key performance indicators (KPIs) to enhance user experience.

• Collaborate with stakeholders to gather requirements, define user flows, and prioritize development opportunities, ensuring alignment with business objectives and user needs.

• Utilize advanced analytics tools like Google Analytics and Hotjar to translate user data into actionable design recommendations, fostering a culture of continuous improvement.

• Contribute to a dynamic, learning-oriented environment that supports personal development and the successful implementation of cutting-edge technological solutions.

📝 Enhancement Note: This role is positioned as a mid-level UX/UI Designer with a strong emphasis on data-driven decision-making, indicating a need for candidates who can not only design but also analyze user behavior and translate insights into tangible product improvements. The focus on "internal platforms, intranets, or systems complex" suggests a B2B or enterprise-focused design context rather than consumer-facing applications.

📈 Primary Responsibilities

• Lead the end-to-end UX/UI design process for internal platforms, from user research and requirement gathering to high-fidelity prototyping and final design handoff.

• Conduct thorough stakeholder interviews and workshops to elicit business needs, understand current processes, and identify key pain points and opportunities for product enhancement.

• Develop comprehensive information architectures, user journey maps, and detailed user flows that simplify complex system interactions and enhance usability.

• Analyze user behavior data through tools such as Google Analytics and Hotjar, identifying trends, patterns, and areas for optimization to improve user engagement and task completion rates.

• Define and track key UX/UI metrics (e.g., task success rate, time on task, conversion rates, user satisfaction) to measure the impact of design changes and inform future iterations.

• Create wireframes, mockups, and interactive prototypes using Figma, iterating based on feedback from stakeholders and user testing.

• Collaborate closely with product managers, developers, and other cross-functional teams to ensure seamless implementation of designs and adherence to project timelines.

• Advocate for user-centered design principles and best practices within the organization, fostering a shared understanding of UX/UI importance.

• Stay abreast of emerging UX/UI design trends, tools, and technologies, and propose innovative solutions to enhance the user experience of internal systems.

• Contribute to the development and maintenance of design systems and style guides to ensure consistency and scalability across all internal platforms.

📝 Enhancement Note: The responsibilities highlight a strategic role where the designer is expected to not just create interfaces but also to deeply understand user needs and business objectives, using data as a primary driver for design decisions. This goes beyond basic visual design and requires strong analytical and problem-solving skills.

🎓 Skills & Qualifications

Education:

Experience:

Required Skills:

• UX/UI Design Expertise: Proven ability to design intuitive and engaging user interfaces and experiences for complex applications.

• Data Analysis & Interpretation: High proficiency in Google Analytics for understanding user behavior, tracking key metrics, and deriving actionable insights.

• Prototyping Tools: Advanced skills in Figma for wireframing, prototyping, and creating high-fidelity designs.

• User Flow & Information Architecture: Strong understanding of how to map out user journeys and structure information logically for optimal navigation.

• User Behavior Analysis: Experience with tools like Hotjar to analyze user recordings, heatmaps, and feedback for UX optimization.

• Stakeholder Management: Excellent communication and interpersonal skills to effectively gather requirements, present designs, and collaborate with diverse teams.

• Adaptability & Innovation: Demonstrated ability to adapt to new technologies and embrace innovative approaches to maximize impact.

• Problem-Solving: Ability to identify user pain points and translate them into effective design solutions.

Preferred Skills:

• Experience designing intranets or internal corporate platforms.

• Familiarity with A/B testing methodologies and their application in UX optimization.

• Knowledge of design system principles and implementation.

• Experience with user research methodologies beyond analytics (e.g., user interviews, usability testing).

• Understanding of front-end development principles (HTML, CSS, JavaScript) to facilitate collaboration with engineering teams.

📝 Enhancement Note: The explicit mention of 3+ years of experience with Google Analytics, Hotjar, and Figma, along with a focus on "complex internal platforms," indicates a need for a designer who is not only skilled in traditional UX/UI but also deeply analytical and capable of working within an enterprise technology context.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies of Complex Systems: Showcase at least two detailed case studies demonstrating your UX/UI design process for complex internal platforms, intranets, or enterprise systems.

• Data-Driven Design Examples: Include examples where you used data from Google Analytics, Hotjar, or other analytics tools to inform design decisions and measure impact. Highlight the metrics you tracked and the improvements achieved.

• User Flow & Information Architecture Examples: Provide visual representations of information architecture and user flows you've designed for complex applications.

• Figma Proficiency Showcase: Demonstrate your proficiency in Figma through interactive prototypes and polished UI designs within your portfolio.

• Problem/Solution Articulation: Clearly articulate the user problems or business challenges addressed by your designs and the solutions you implemented.

Process Documentation:

• Discovery & Research Phase: Detail how you gather stakeholder requirements, conduct user research, and analyze existing data to define project scope and user needs.

• Design & Iteration Phase: Explain your process for creating wireframes, interactive prototypes, and high-fidelity mockups, including how you incorporate feedback and iterate on designs.

• Measurement & Optimization Phase: Describe how you define success metrics, track performance post-launch, and propose data-driven optimizations for continuous improvement.

📝 Enhancement Note: For a role emphasizing data-driven design, the portfolio must clearly demonstrate the candidate's ability to not just create aesthetically pleasing interfaces but also to leverage data to solve problems and achieve measurable outcomes. Case studies should explicitly link design decisions to user behavior analysis and business impact.

💵 Compensation & Benefits

Salary Range:

• Negotiable, based on experience and skills.

• Estimated Range for Lima, Peru (Mid-Level UX/UI Designer): PEN 6,000 - PEN 10,000 per month. This estimate is based on industry benchmarks for mid-level UX/UI designers in Lima, considering factors such as cost of living, market demand, and the specified experience level. Actual compensation may vary.

Benefits:

• Flexible Benefits: A "benefits to order" package designed to support employee well-being and lifestyle choices. This can include options for health insurance, wellness programs, professional development stipends, or other personalized benefits.

• Hybrid Work Model: Offers a balance between remote work flexibility and in-office collaboration, promoting a healthy work-life integration.

• Professional Development: Opportunities for continuous learning and growth within a dynamic, innovative tech environment.

• Career Advancement: Potential for career progression within Periferia IT Group, a growing multinational company.

• Innovation Culture: Work in an environment that encourages new ideas and fosters innovation.

Working Hours:

• Standard 40-hour work week. Specific daily schedules within the hybrid model will be discussed during the interview process, allowing for some flexibility.

📝 Enhancement Note: The "benefits to order" model suggests a customizable benefits package, which is an attractive perk for operations professionals seeking personalized support. The salary is stated as negotiable, and the provided range is a market-based estimate for the location and role.

🎯 Team & Company Context

🏢 Company Culture

Industry: Information Technology (IT) Services and Consulting. Periferia IT Group operates within a competitive global technology landscape, providing solutions that drive digital transformation for clients.

Company Size: Over 1,000 professionals. This indicates a large, established organization with diverse teams and opportunities for cross-functional collaboration and career development.

Founded: Periferia IT Group is a Colombian multinational company with a strong presence across Latin America and the United States, suggesting a robust operational structure and a significant market footprint.

Team Structure:

• Operations Focus: The UX/UI Designer will likely be part of a Product Development or Engineering team, working closely with Product Managers, Developers, and potentially other Designers.

• Cross-functional Collaboration: Expect to collaborate extensively with stakeholders from various departments (e.g., business units, IT support, project management) to understand their needs and integrate them into platform designs.

• Reporting: The role likely reports to a UX/UI Lead, Design Manager, or a Product Development Manager, with clear lines of communication and project oversight.

Methodology:

• Data-Driven Approach: The company emphasizes a data-driven culture, where decisions are informed by analytics and performance metrics, particularly in product development and user experience.

• Service & Innovation: Periferia IT Group prioritizes client service and fosters an environment where innovative ideas are encouraged to exceed customer expectations.

• Continuous Learning: The culture promotes ongoing professional development and adaptation to new technologies and methodologies.

Company Website: https://jobs.periferiaitgroup.com/

📝 Enhancement Note: The company's size and multinational status suggest a structured environment with established processes, while the emphasis on service and innovation points to a dynamic and client-focused operational ethos. The "operations" aspect here pertains to the internal functioning and execution of delivering IT services and products.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level UX/UI Designer. This level involves independent work on complex projects, mentoring junior designers, and contributing to strategic design decisions. The role requires a strong command of design principles, tools, and data analysis.

Reporting Structure: The designer will report to a superior (e.g., Design Manager, Product Lead) and will collaborate closely with peers in development and product management. This structure allows for guidance while also providing autonomy in design execution.

Operations Impact: This role has a direct impact on the efficiency and effectiveness of internal operations by improving the usability and functionality of critical systems. Enhanced internal tools lead to increased employee productivity, reduced errors, and better overall operational performance.

Growth Opportunities:

• Specialization: Develop deeper expertise in specific areas of UX/UI, such as complex enterprise system design, data visualization, or user research methodologies.

• Leadership: Grow into a Senior UX/UI Designer role, leading design initiatives, mentoring junior team members, and contributing to design strategy.

• Cross-functional Mobility: Transition into roles like Product Management, UX Research Lead, or even specialized roles within IT consulting, leveraging acquired business and system understanding.

• Skill Enhancement: Access to training, workshops, and conferences to stay updated on the latest UX/UI trends, tools, and data analysis techniques.

📝 Enhancement Note: The growth path for a UX/UI Designer in a company of this size typically involves increasing responsibility for project scope, strategic input, and potentially team leadership. The emphasis on data and complex systems opens doors to roles requiring both creative and analytical prowess.

🌐 Work Environment

Office Type: Hybrid work model, combining remote work with in-office presence. This offers flexibility while ensuring opportunities for face-to-face collaboration and team building.

Office Location(s): Lince – Lima, Peru. This location provides access to a significant talent pool and is a hub for business and technology within Lima.

Workspace Context:

• Collaborative Spaces: The office is likely equipped with collaborative areas designed for brainstorming, team meetings, and project discussions, facilitating interaction among designers, developers, and product teams.

• Technology & Tools: Access to modern design software, high-performance workstations, and robust network infrastructure necessary for efficient UX/UI design and data analysis.

• Team Interaction: Regular opportunities for team syncs, design reviews, and informal interactions that foster a sense of community and shared purpose.

Work Schedule:

• The standard 40-hour work week is structured to accommodate the hybrid model, allowing for a degree of flexibility in managing personal time and work commitments. This structure is conducive to deep work sessions required for design and analysis.

📝 Enhancement Note: The hybrid model in Lima suggests a modern work environment that balances employee well-being with operational needs. The focus on internal platforms means the designer will be creating tools that directly impact the daily work of Periferia IT Group's employees.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with HR or a recruiter to assess basic qualifications, experience, and cultural fit.

• Technical Interview / Portfolio Review: A detailed session with a hiring manager or senior designer to discuss your portfolio, delve into your UX/UI process, and evaluate your technical skills, especially in data analysis and Figma. Expect to walk through case studies and explain your design decisions.

• Skills Assessment / Case Study: You may be asked to complete a take-home design challenge or a live design exercise focused on a specific problem relevant to internal platforms, requiring you to demonstrate your problem-solving approach, data utilization, and design thinking.

• Team/Stakeholder Interviews: Interviews with potential colleagues (developers, product managers) and key stakeholders to assess collaboration skills, communication effectiveness, and alignment with team dynamics.

• Final Interview: A meeting with a senior leader to discuss overall fit, career aspirations, and confirm final details.

Portfolio Review Tips:

• Highlight Data-Driven Impact: For each case study, explicitly state the problem, your data-informed approach, the solutions designed, and the measurable outcomes (e.g., "Increased task completion by 15% by redesigning the user flow based on Hotjar analysis").

• Showcase Figma Skills: Ensure your prototypes are interactive and visually polished. Be prepared to discuss your Figma workflow and any custom components or libraries you've used.

• Structure Your Narratives: For each case study, follow a clear narrative: Problem -> Your Role -> Process -> Solution -> Results. Emphasize your individual contributions.

• Focus on Internal Systems: If possible, tailor your portfolio examples to showcase experience with complex systems, intranets, or enterprise tools, aligning with the job requirements.

• Be Ready to Discuss Trade-offs: Discuss any constraints you faced (technical limitations, tight deadlines) and how you navigated them.

Challenge Preparation:

• Understand the Context: If given a case study, thoroughly research Periferia IT Group's business and industry to understand potential user needs and business goals.

• Prioritize Data: For any problem, think about what data you would need and how you would use it to inform your design decisions.

• Focus on Process: Clearly articulate your thought process, even if you can't complete the entire design. Explain your rationale for each step.

• Practice Presentation: Be prepared to present your work concisely and answer questions confidently, focusing on how your design solves the specified problem.

📝 Enhancement Note: The emphasis on data-driven design and complex internal platforms means candidates should prepare to showcase their analytical capabilities and experience in enterprise-level UX/UI challenges. The portfolio review will likely be a critical component of the assessment.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for UI design, prototyping, and collaboration. Proficiency is essential for creating wireframes, mockups, and interactive prototypes.

• Google Analytics: Critical for understanding user behavior, tracking website/application performance, and deriving insights for UX optimization.

• Hotjar: Used for qualitative user behavior analysis, including heatmaps, session recordings, and user feedback tools.

Analytics & Reporting:

• Data Visualization Tools: Potentially used for presenting findings from Google Analytics and other sources (e.g., Looker Studio, Tableau, Power BI – though not explicitly mentioned, awareness is beneficial).

• Spreadsheets (Excel/Google Sheets): For data manipulation, analysis, and reporting of metrics.

CRM & Automation:

• While not directly a UX/UI tool, understanding how CRM systems (e.g., Salesforce, HubSpot) and automation platforms impact user journeys within internal applications can be advantageous.

📝 Enhancement Note: The stated requirements for Google Analytics, Hotjar, and Figma are central to this role. Candidates should be proficient in using these tools not just for design but for deep analysis and iterative improvement.

👥 Team Culture & Values

Operations Values:

• Service Excellence: A commitment to exceeding client expectations through high-quality design and effective solutions.

• Innovation: Encouraging creative thinking and the adoption of new technologies and methodologies to drive progress.

• Data-Driven Decision Making: Valuing insights derived from data analysis to guide strategic choices and measure impact.

• Collaboration: Promoting teamwork and open communication across departments to achieve shared goals.

• Continuous Improvement: A mindset focused on learning, adapting, and consistently enhancing processes and outcomes.

Collaboration Style:

• Cross-functional Integration: Expect a collaborative environment where UX/UI designers work closely with product managers, developers, and business stakeholders, bridging the gap between user needs and technical implementation.

• Feedback Loops: A culture that encourages constructive feedback on designs and processes, facilitating iterative improvements and shared learning.

• Knowledge Sharing: Opportunities to share best practices, insights from data analysis, and design learnings with the broader team.

📝 Enhancement Note: The company's values of service, innovation, and data-driven decision-making align perfectly with the requirements of this UX/UI role, suggesting a supportive environment for designers who are passionate about making a tangible impact through user-centered and data-informed design.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for Complexity: Adapting UX/UI principles to intricate internal systems and intranets that may have legacy constraints or complex user workflows.

• Data Interpretation: Effectively translating raw user behavior data into actionable design requirements and communicating these insights to non-technical stakeholders.

• Balancing Stakeholder Needs: Navigating diverse stakeholder requirements and priorities to create user-centric designs that also meet business objectives.

• Hybrid Work Dynamics: Maintaining strong team cohesion and efficient collaboration within a hybrid work environment.

Learning & Development Opportunities:

• Advanced UX/UI Techniques: Opportunities to delve deeper into specialized UX areas, such as accessibility, information architecture for large-scale systems, or advanced user research.

• Data Analytics Skills: Further development in data analysis and visualization tools, enhancing the ability to leverage data for design.

• Industry Trends: Access to resources, training, and potentially conferences to stay current with evolving UX/UI design trends and technologies.

• Leadership Development: Potential pathways to lead design projects, mentor junior designers, or contribute to the strategic direction of product design within Periferia IT Group.

📝 Enhancement Note: The challenges presented are typical for a UX/UI role focused on enterprise systems, requiring a blend of technical skill, analytical rigor, and strong interpersonal capabilities. The growth opportunities are aligned with typical career progression in the UX/UI field within a large tech organization.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used data from Google Analytics or Hotjar to significantly improve a user interface or user flow. What was the problem, what data did you analyze, and what were the results?"

• "Walk me through your process for designing a complex internal platform feature. How do you gather requirements, manage stakeholder input, and ensure user needs are met?"

• "How do you approach designing for users who are not tech-savvy but are required to use a complex internal system? What strategies do you employ?"

Company & Culture Questions:

• "What interests you about Periferia IT Group and this specific role focusing on internal platforms?"

• "How do you contribute to a culture of innovation and continuous learning in a team environment?"

• "Describe your experience working in a hybrid or remote team. What strategies do you use to stay connected and productive?"

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly outline the problem, your role, the process you followed (emphasizing data and stakeholder input), the solution, and the measurable impact. Use visuals effectively.

• Quantify Your Impact: Where possible, use numbers and metrics to demonstrate the success of your designs (e.g., "Reduced support tickets by X%", "Increased user adoption by Y%").

• Highlight Figma Proficiency: Be prepared to showcase interactive elements and explain your design system approach if applicable.

• Focus on Data Integration: Clearly explain how you used Google Analytics, Hotjar, or other data sources to inform your design decisions and validate your solutions.

• Be Ready for Deep Dives: Anticipate detailed questions about your design choices, problem-solving approach, and how you handle feedback and constraints.

📝 Enhancement Note: Candidates should prepare to demonstrate a strong understanding of the full UX/UI lifecycle, with a particular emphasis on data analysis and its application in improving complex internal systems. The interview process will likely test both technical design skills and strategic thinking.

📌 Application Steps

To apply for this UX/UI Designer position:

• Submit your application through the Periferia IT Group careers portal via the provided link.

• Portfolio Customization: Ensure your portfolio prominently features case studies of complex internal platforms or enterprise systems. Highlight your use of Google Analytics and Hotjar for data-driven design decisions and measurable improvements.

• Resume Optimization: Tailor your resume to emphasize your 3+ years of experience with the required tools (Figma, Google Analytics, Hotjar) and your expertise in UX/UI for complex systems. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, data analysis skills, and stakeholder management experience. Prepare specific examples for strategy and behavioral questions.

• Company Research: Familiarize yourself with Periferia IT Group's mission, values, and recent projects to demonstrate genuine interest and cultural alignment. Understand their focus on service, innovation, and data-driven approaches.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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