UX/UI Designer mit Fokus Visual Design (w/m/d)

📍 Job Overview

Job Title: UX/UI Designer mit Fokus Visual Design (w/m/d)

Company: PostFinance

Location: Bern, BE, Switzerland

Job Type: PART_TIME, FULL_TIME

Category: UX/UI Design, Visual Design, Digital Product Design

Date Posted: 2026-09-30

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Design and implement user-centered digital experiences for online banking platforms, focusing on enhancing customer engagement and trust.

• Develop high-fidelity visual designs for UI components, ensuring a consistent and scalable design system across digital products.

• Analyze customer needs, usage contexts, and business processes to translate them into intuitive, impactful, and user-friendly solutions.

• Drive innovation in UX/UI design by exploring new approaches, particularly in design systems and the application of AI within the design process.

📝 Enhancement Note: This role is specifically for a UX/UI Designer with a strong emphasis on Visual Design, targeting the financial services sector (Online Banking). The focus on customer trust, simplicity, and conversion suggests a B2C-oriented product with significant user volume. The mention of AI in the design process indicates a forward-thinking approach to design technology adoption.

📈 Primary Responsibilities

• Conceptualize and design user-centered experiences for PostFinance's online banking platform, from initial ideation through validation to successful implementation within an interdisciplinary team.

• Develop high-quality visual designs for UI components and actively drive the advancement of a consistent, scalable design system.

• Analyze customer needs, usage contexts, and business processes to translate insights into simple, intuitive, and impactful digital solutions.

• Create comprehensive user flows, information architectures, wireframes, mockups, and interactive prototypes to visualize and test design concepts.

• Plan, conduct, and interpret usability and accessibility tests, deriving actionable optimization measures based on findings.

• Optimize digital customer journeys in alignment with stakeholders, with a strong focus on user needs, understandability, trust-building, and conversion rates.

• Introduce new concepts and impulses into the UX discipline at PostFinance, with a particular emphasis on design systems and the integration of AI in the design process.

📝 Enhancement Note: The responsibilities highlight a full-cycle UX/UI design process, from research and ideation to implementation and optimization. The emphasis on "simplifying complex processes" and "building trust" is critical for a financial institution. The explicit mention of driving design system evolution and exploring AI in design suggests opportunities for strategic impact and innovation within the role.

🎓 Skills & Qualifications

Education: Bachelor's degree or higher education in Interaction Design, Visual Design, UX/UI Design, Interactive Media Design, or a comparable field.

Experience: Several years of experience in designing and implementing digital products, with a strong focus on User Interface and Visual Design.

Required Skills:

• Proven experience in conceptualizing and optimizing digital customer journeys, emphasizing simplicity, trust, and conversion.

• Demonstrated expertise in the development, utilization, and continuous improvement of design systems, coupled with a solid understanding of their integration with modern frontend technologies.

• Practical experience in designing accessible solutions and conducting/analyzing user testing; knowledge of relevant standards like WCAG is advantageous.

• Strong communication skills, initiative, and assertiveness to effectively represent and advocate for UX and Visual Design decisions.

• Proficiency in creating user flows, information architectures, wireframes, mockups, and interactive prototypes. Preferred Skills:

• Experience with the application of AI tools and methodologies within the design process.

• Familiarity with frontend technologies and their implications for UI/UX implementation.

• Experience working within an interdisciplinary team environment, particularly in the financial sector.

• Understanding of data analysis and how to leverage user data to inform design decisions.

📝 Enhancement Note: The requirements emphasize a blend of foundational UX/UI skills with specialized expertise in design systems and visual design. The mention of WCAG as advantageous, rather than strictly required, suggests a mature approach to accessibility but not necessarily an entry-level requirement. The "several years of experience" points towards a mid-level to senior individual contributor role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase end-to-end digital product design projects, highlighting your contribution to user-centered experience creation.

• Present case studies demonstrating the development and evolution of design systems, including their impact on consistency and efficiency.

• Include examples of high-fidelity visual design and UI component creation, illustrating attention to detail and aesthetic quality.

• Provide evidence of user research, usability testing, and how insights were translated into design improvements and optimized customer journeys.

• Demonstrate experience with prototyping tools and the creation of interactive prototypes for user validation. Process Documentation:

• Document the methodology used for analyzing customer needs and translating them into design solutions.

• Illustrate the process for developing and maintaining design systems, including version control and team adoption strategies.

• Detail the approach to planning, executing, and analyzing usability and accessibility tests.

• Showcase how user journey mapping and conversion optimization strategies were implemented and measured.

📝 Enhancement Note: A strong portfolio is crucial for this role, requiring demonstration of both strategic UX thinking and strong visual design execution. The emphasis on design systems and process documentation suggests the company values structured approaches to design and a commitment to scalable solutions.

💵 Compensation & Benefits

Salary Range: CHF 110,000 - CHF 125,000 per year.

Benefits:

• Opportunity to shape the digital experience for over 2 million customers.

• Work on innovative digital solutions within the online banking sector.

• Collaborative and interdisciplinary team environment.

• Potential for professional development and to introduce new design methodologies (e.g., AI in design).

• Contribution to a leading Swiss financial services provider.

Working Hours: Full-time equivalent is assumed to be 40 hours per week, with potential flexibility for part-time arrangements.

📝 Enhancement Note: The salary range provided is competitive for a UX/UI Designer with specialized visual design and design system experience in Switzerland, particularly in the Bern region. While specific benefits are not detailed, the role within a large financial institution like PostFinance typically includes comprehensive packages such as pension plans, health insurance contributions, and potential for performance bonuses. The mention of both part-time and full-time employment indicates flexibility in work arrangements.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services (Banking). PostFinance is a major Swiss financial institution, offering a wide range of banking and financial services.

Company Size: Large enterprise, indicated by the employee count and the description of serving over 2 million customers. This suggests a structured environment with established processes, but also opportunities for significant impact due to the scale.

Founded: PostFinance has a long history, evolving from the postal service's financial operations, indicating stability and a deep-rooted presence in the Swiss market. This history might influence a culture that values reliability and long-term customer relationships.

Team Structure:

• The role is part of an interdisciplinary team, implying close collaboration with product managers, developers, and potentially other UX/UI designers or researchers.

• The focus on driving UX discipline within the company suggests the UX team may be growing or seeking to enhance its strategic influence.

• Reporting lines likely involve a UX/UI Lead or a Head of Digital Product, with opportunities to collaborate across various departments impacting the digital customer journey. Methodology:

• User-centered design principles are fundamental, with a strong emphasis on understanding customer needs and translating them into digital solutions.

• Data-driven decision-making is expected, utilizing customer data and usability testing results to inform design iterations and optimizations.

• Agile methodologies are likely employed, given the mention of interdisciplinary teams and iterative development processes for digital products.

• A focus on consistency and scalability is evident through the emphasis on design systems.

Company Website: https://www.postfinance.ch

📝 Enhancement Note: PostFinance's position as a leading Swiss financial institution suggests a culture that values security, reliability, and customer trust. The role's focus on innovation within this context implies a culture that is evolving to embrace digital transformation while maintaining its core strengths. The "interdisciplinary team" aspect points to a collaborative and cross-functional work environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level to senior individual contributor, focusing on specialized UX/UI design skills with a strong visual design and design system emphasis. It's a hands-on design role with potential for significant influence on product direction.

Reporting Structure: The designer will likely report to a UX/UI Lead or Manager within a broader Digital Product or IT department. Collaboration will be extensive with product owners, developers, and business stakeholders.

Operations Impact: The role directly impacts the usability, accessibility, and visual appeal of PostFinance's online banking platform, which serves millions of customers. By optimizing customer journeys and building trust through design, the role contributes significantly to customer satisfaction, retention, and conversion rates, thereby influencing revenue and brand perception.

Growth Opportunities:

• Specialization: Deepen expertise in advanced design systems, accessibility standards, or explore emerging areas like AI-driven design tools and processes.

• Leadership: Progress into a Senior UX/UI Designer role, becoming a design mentor for junior team members, or potentially moving into a Design Lead or Managerial position.

• Cross-functional: Expand understanding of product management, frontend development, and business strategy within the financial services sector, enabling a more holistic product development perspective.

• Innovation: Lead initiatives for design system enhancements or pilot new design technologies and methodologies within the company.

📝 Enhancement Note: The role offers substantial growth potential for a designer passionate about visual design and scalable systems within a stable, large-scale organization. The opportunity to influence a major digital product and contribute to design innovation makes it attractive for career advancement.

🌐 Work Environment

Office Type: PostFinance likely operates modern office spaces designed to foster collaboration and productivity. The "On-site" work arrangement suggests a physical presence is expected in their Bern offices.

Office Location(s): Bern, Switzerland. This location offers a high quality of life and is a significant business hub in Switzerland.

Workspace Context:

• The environment is expected to be collaborative, with opportunities to work closely with interdisciplinary teams, including developers, product managers, and other designers.

• Access to industry-standard design software and tools is a given. The role's focus on design systems and potentially AI implies the availability of relevant technological resources.

• The company culture likely encourages professional development and knowledge sharing, providing opportunities for designers to stay current with industry trends and best practices.

Work Schedule: The employment type includes both PART_TIME and FULL_TIME. A standard full-time role would typically be 40 hours per week, with potential for flexible working arrangements common in Swiss companies, though the "On-site" designation is primary.

📝 Enhancement Note: Being on-site in Bern allows for direct collaboration and immersion in the company's operational environment. The emphasis on interdisciplinary teams suggests a dynamic workspace where designers are integrated into the broader product development lifecycle, rather than working in isolation.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess qualifications and alignment with the role's requirements.

• First Interview: Likely with a hiring manager or lead designer to discuss your experience, design philosophy, and approach to UX/UI and visual design challenges. Expect questions about your portfolio projects.

• Design Exercise/Case Study: You may be asked to complete a design task or present a detailed case study from your portfolio, focusing on how you solved a specific design problem, your process, and the outcomes. This will likely cover visual design, user flows, and design system considerations.

• Team/Stakeholder Interviews: Meetings with potential colleagues (developers, product managers) and other stakeholders to assess cultural fit, collaboration style, and ability to articulate design decisions.

• Final Interview: Potentially with a senior leader to finalize the decision.

Portfolio Review Tips:

• Curate Strategically: Showcase 2-4 of your strongest projects that best align with the job description, emphasizing visual design, design system experience, and user-centered problem-solving.

• Tell a Story: For each project, clearly articulate the problem, your role, the process you followed (research, ideation, design, testing), your specific contributions, the challenges faced, and the measurable outcomes or impact.

• Highlight Visual Design: Dedicate specific attention to demonstrating your visual design skills, UI component design, and how you ensure brand consistency and aesthetic appeal.

• Showcase Design Systems: If applicable, present projects where you contributed to or utilized a design system, explaining its benefits and your role in its implementation or evolution.

• Explain Your Process: Be prepared to walk through your user flows, wireframes, prototypes, and final UI designs, explaining the rationale behind your decisions.

• Accessibility Focus: If you have projects with a strong accessibility component, be sure to highlight them and discuss your understanding of WCAG.

Challenge Preparation:

• Understand the Context: Research PostFinance, its online banking services, and its target audience. Consider the unique challenges of designing for a financial institution (security, trust, regulatory compliance, complex information).

• Practice Design Thinking: Be ready to articulate your problem-solving approach, using frameworks like design thinking.

• Prepare for Visual Design Tasks: If a practical exercise is given, be ready to demonstrate your ability to create clean, effective UI designs and mockups under time constraints.

• Articulate AI/Design System Contributions: Prepare to discuss your thoughts on integrating AI into design and your experience with design systems, citing specific examples of how they improve efficiency and consistency.

📝 Enhancement Note: The interview process is likely to be thorough, reflecting the importance of design in a customer-facing financial product. A strong portfolio that clearly demonstrates visual design excellence, design system proficiency, and a user-centered approach will be critical.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma, Sketch, Adobe XD, InVision (or similar industry-standard tools for wireframing, mockups, and interactive prototyping).

• Design Systems: Experience with creating, managing, or contributing to design systems (e.g., using Storybook, Zeroheight, or internal tools).

• User Research & Testing: Tools for conducting usability tests, surveys, and analyzing user feedback (e.g., UserTesting.com, Hotjar, SurveyMonkey).

Analytics & Reporting:

• Familiarity with web analytics tools (e.g., Google Analytics, Adobe Analytics) to understand user behavior and inform design decisions.

• Experience with A/B testing platforms to measure the impact of design changes. CRM & Automation:

• While not a direct CRM role, understanding how UX/UI design impacts customer journeys within CRM contexts is beneficial.

• Awareness of front-end development technologies (HTML, CSS, JavaScript frameworks) is advantageous for understanding implementation constraints and possibilities.

📝 Enhancement Note: The core tools will revolve around industry-standard UX/UI design and prototyping software. Proficiency with design system tools and a foundational understanding of analytics are key. The mention of AI in the design process suggests an openness to exploring new tool integrations.

👥 Team Culture & Values

Operations Values:

• User Centricity: A deep commitment to understanding and addressing the needs of PostFinance's 2 million+ customers.

• Simplicity & Clarity: A focus on making complex financial processes easy to understand and navigate for all users.

• Trust & Reliability: Upholding the integrity and security expected of a leading financial institution in all digital interactions.

• Innovation: A forward-looking approach to digital experiences, including the exploration of new technologies like AI to enhance design and user engagement.

• Collaboration: Working effectively within interdisciplinary teams to achieve shared product goals.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work closely with product managers, developers, and business stakeholders, acting as a bridge between user needs and technical implementation.

• Data-Informed: Design decisions are supported by user research, usability testing data, and analytics, fostering a culture of evidence-based design.

• Iterative Feedback: A culture that embraces constructive feedback loops throughout the design and development process to continuously improve digital products.

• Shared Ownership: Encouraging a sense of collective responsibility for the success of digital products among all team members.

📝 Enhancement Note: The values emphasize customer focus, operational excellence in design, and a progressive outlook on technology within a stable financial environment. Collaboration is key, suggesting an environment where designers are integrated into the broader product development lifecycle.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Effectively translating complex financial services into intuitive and engaging user experiences while meeting business objectives like conversion and retention.

• Design System Evolution: Continuously developing and maintaining a robust, scalable design system that supports a large and evolving digital product suite.

• Integrating New Technologies: Exploring and integrating emerging technologies like AI into the design process and user experience in a responsible and effective manner.

• Accessibility for Diverse Users: Ensuring digital products are accessible and usable for all customers, adhering to WCAG standards and considering a wide range of user abilities and technical proficiencies.

Learning & Development Opportunities:

• Advanced Design System Expertise: Opportunities to become a subject matter expert in design systems, potentially leading their strategic development.

• AI in Design Exploration: The chance to research, pilot, and implement AI-powered design tools and workflows.

• Financial Services UX Mastery: Deepen understanding of UX challenges and best practices specific to the financial industry.

• Cross-functional Skill Development: Gain exposure to product management, agile development, and business strategy within a major financial institution.

📝 Enhancement Note: The challenges are inherent to designing for a large, regulated industry, offering significant opportunities for professional growth in specialized areas like design systems and innovative technology adoption.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex digital product or service you've simplified for users. What was your process, and what was the outcome?" (Focus on process, user-centricity, and impact.)

• "How do you approach building or contributing to a design system? What are its key benefits, and how do you ensure adoption?" (Demonstrate understanding of scalability, consistency, and collaboration.)

• "Discuss your experience with user research and usability testing. How do you translate findings into actionable design improvements?" (Highlight analytical skills and iterative design approach.)

• "How do you balance user needs with business objectives and technical constraints in your design process?" (Showcase strategic thinking and problem-solving.) Company & Culture Questions:

• "What interests you about PostFinance and the financial services industry?" (Research PostFinance's mission, values, and recent digital initiatives.)

• "How do you see AI impacting the future of UX/UI design, and where might it be applied at PostFinance?" (Demonstrate forward-thinking and industry awareness.)

• "Describe your ideal team environment and how you collaborate with developers and product managers." (Assess cultural fit and teamwork.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly outline the problem statement, your specific role and contributions, your design process, key decisions made, and the impact/results achieved.

• Emphasize Visual Design and Systems: Dedicate clear sections or talking points to your visual design execution and any work related to design systems. Show high-fidelity mockups and explain your UI choices.

• Quantify Impact: Whenever possible, use metrics (e.g., increased conversion, reduced task completion time, improved satisfaction scores) to demonstrate the effectiveness of your designs.

• Be Prepared for Deep Dives: Anticipate detailed questions about your design choices, the tools you used, and how you handled challenges.

📝 Enhancement Note: Preparation should focus on showcasing a strong visual design sensibility, a deep understanding of design systems, and a user-centric approach, all within the context of the financial services industry. Demonstrating an understanding of AI's potential in design will be a significant advantage.

📌 Application Steps

To apply for this UX/UI Designer position:

• Submit your application through the PostFinance careers portal, ensuring all required fields are completed accurately.

• Tailor your CV: Highlight experience in UX/UI design, visual design, design systems, user research, and prototyping. Quantify achievements where possible.

• Curate your portfolio: Select 2-4 projects that best showcase your visual design skills, design system contributions, and user-centered problem-solving approach. Ensure it's easily navigable and clearly communicates your process and impact.

• Prepare your portfolio presentation: Practice walking through your chosen projects, focusing on the narrative, your specific contributions, and the outcomes. Be ready to discuss design rationale and methodologies.

• Research PostFinance: Understand their digital offerings, target audience, and any recent news or initiatives related to their online banking platform and digital transformation.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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