UX/UI Designer. Experiencia de usuario y transformación

📍 Job Overview

Job Title: UX/UI Designer. Experiencia de usuario y transformación

Company: flowww

Location: Madrid, Community of Madrid, Spain

Job Type: FULL_TIME

Category: Product Design / UX/UI Operations

Date Posted: 2026-09-18

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Drive the end-to-end user experience design for a leading SaaS platform serving exclusive medical, health, and wellness clinics globally.

• Define and architect information flows and user journeys, ensuring an intuitive and coherent user experience across web and native applications.

• Conduct user research, usability testing, and analyze usage data to inform product iterations and improvements.

• Contribute to the growth and maintenance of a comprehensive Design System, ensuring consistency and scalability.

• Collaborate closely with Product and Development teams, translating functional requirements into effective design solutions and supporting implementation.

📝 Enhancement Note: This role focuses on the critical intersection of user experience design and product operations within a B2B SaaS environment. The emphasis on a "Design System único" and working with "clínicas médicas, de salud y bienestar" indicates a need for a designer who can maintain brand consistency and user-centricity in a specialized industry. The mention of "transformación" suggests an opportunity to influence product evolution and user adoption strategies.

📈 Primary Responsibilities

• Design intuitive and effective user flows and information architecture for the entire user journey, from initial onboarding and configuration to daily operational use.

• Conduct in-depth user research, including interviews with real clinics, usability testing sessions, and analysis of user behavior data to identify pain points and opportunities for improvement.

• Create detailed wireframes and high-fidelity prototypes in Figma to effectively communicate design concepts and facilitate early validation with stakeholders and users.

• Actively participate in the development and expansion of the company's Design System, contributing to documentation of tokens, components, and patterns for both web dashboards and native mobile applications.

• Partner closely with Product Managers and Software Engineers throughout the product development lifecycle, contributing design expertise to functional definitions, supporting implementation, and advocating for design decisions.

• Integrate Artificial Intelligence (AI) tools into the design workflow for research, alternative generation, and documentation to enhance efficiency and innovation.

• Ensure design consistency and adherence to the Design System across all product interfaces, collaborating with development teams to maintain visual and functional integrity.

• Translate business requirements and user needs into actionable design specifications and deliverables.

📝 Enhancement Note: The responsibilities highlight a hands-on role requiring a blend of strategic UX thinking and detailed UI execution. The emphasis on "investigar para decidir" and "probar antes de construirla" underscores a data-informed and iterative design process, crucial for a product that impacts daily operations for end-users. The direct mention of "miles de profesionales de la estética y la salud" as end-users implies a need for empathy and understanding of specific industry workflows.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Design, Human-Computer Interaction, Psychology, or a related field is often preferred for roles requiring deep understanding of user behavior and design principles. Equivalent practical experience will be considered.

Experience: Minimum of 2 years of professional experience in UX/UI design for digital products, with a proven track record of managing the full design lifecycle from research to implementation.

Required Skills:

• UX/UI Design Expertise: Demonstrated ability to design user experiences and interfaces for digital products, encompassing user research, information architecture, wireframing, prototyping, and visual design.

• Portfolio: A compelling portfolio showcasing the design process, problem-solving approach, and demonstrable impact on product outcomes is essential.

• Figma Proficiency: Advanced proficiency in Figma, including mastery of components, variables, and library management for scalable design systems.

• Design System Experience: Hands-on experience in working with and contributing to the development of a Design System, not just consuming existing components.

• Prototyping Tools: Proficiency in various prototyping tools, with a focus on Figma's prototyping capabilities.

• Collaboration & Communication: Strong ability to communicate design rationale clearly and effectively to cross-functional teams (Product, Engineering) and stakeholders, including senior leadership.

• Agile & Dynamic Environments: Ability to thrive and adapt in fast-paced, dynamic work environments.

• English Proficiency: B2 level English or higher, for communication within a potentially international team and for accessing industry resources.

• Residency: Must be a resident of Madrid to comply with the work arrangement.

Preferred Skills:

• Product Analytics Tools: Familiarity with product analytics platforms such as Mixpanel, Amplitude, or similar, for data-driven design decisions.

• Project Management Tools: Experience with project management and collaboration tools like Azure DevOps, Asana, or Notion.

• AI in Design: Curiosity and predisposition to incorporate AI tools into the design workflow for research, ideation, and documentation.

• B2B SaaS Experience: Previous experience designing for B2B SaaS products.

• Industry Experience: Familiarity with the aesthetics, medical aesthetics, or healthcare sectors.

📝 Enhancement Note: The requirement for a portfolio that "muestre el proceso, no solo el resultado" is critical for operations roles, as it demonstrates problem-solving methodology, analytical thinking, and iterative refinement – key components of effective operations management. The emphasis on "Design System" experience is also a strong indicator of the need for scalable and maintainable design solutions, a core tenet in operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Process Documentation: Showcase case studies that clearly articulate the problem, your role, the design process undertaken, key decisions, and the impact of your solutions. Focus on how you leveraged research and data to drive design outcomes.

• System Design & Contribution: Include examples of how you have worked with or contributed to Design Systems, demonstrating an understanding of component-based design, pattern libraries, and the importance of consistency across platforms.

• Prototyping & Validation: Present interactive prototypes that illustrate user flows and key interactions, and describe how you used these prototypes for user testing and validation.

• Visual Design Execution: Provide high-quality visual designs that reflect a strong understanding of typography, color theory, layout, and brand identity, especially within the context of a SaaS product.

• Cross-Platform Design: Demonstrate experience designing for both web applications and native mobile applications, highlighting any considerations for platform-specific UI/UX patterns.

Process Documentation:

• User Research & Analysis: Detail methodologies used for user research (interviews, surveys, persona development) and how findings were analyzed to inform design decisions and product strategy.

• Information Architecture & Flow Design: Illustrate your approach to structuring content and designing intuitive user flows, including sitemaps, user journey maps, and task flow diagrams.

• Design System Management: Provide examples of how you managed and documented design system elements, including tokens, components, and guidelines, to ensure scalability and adoption.

• Agile Design Integration: Showcase how you integrated design processes within agile development cycles, including collaboration with product managers and engineers, and participation in sprint planning and reviews.

📝 Enhancement Note: For a UX/UI role, the portfolio is the primary artifact that demonstrates operational capabilities in design. It needs to highlight not just aesthetic skills but also the systematic approach to problem-solving, user research, and the ability to create scalable, maintainable design solutions through Design Systems.

💵 Compensation & Benefits

Salary Range: €28,000 – €35,000 gross per year, depending on experience.

Benefits:

• Professional Development: Opportunities for continuous learning and skill enhancement.

• Internal Promotion: Strong emphasis on career progression and internal advancement within the company.

• Flexible Work Arrangement: A hybrid model offering 1 day of remote work per week after an initial in-office training period.

• Collaborative Environment: Integration into a team that values both market leadership expertise and a fresh, innovative perspective.

• Equal Opportunity Employer: Commitment to diversity, inclusion, and fair evaluation based on merit.

Working Hours: Monday to Friday, 09:00h to 18:00h (40 hours per week).

📝 Enhancement Note: The salary range provided is competitive for a mid-level UX/UI Designer in Madrid, Spain, reflecting the specified experience level and the hybrid work arrangement. The benefits highlight a supportive environment for professional growth and work-life balance, which are key considerations for operations professionals seeking long-term career stability. The initial mandatory in-office training period is a common practice for roles requiring deep product immersion and team integration.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (SaaS), Healthcare, Beauty & Wellness. Flowww operates in the high-growth SaaS sector, providing specialized management solutions for exclusive medical, health, and wellness clinics. This niche focus requires a deep understanding of client needs and operational workflows within these industries.

Company Size: Flowww is described as a "líder de mercado altamente consolidado" with a "frescura de un equipo joven, creativo e inconformista." This suggests a mid-to-large size company that balances established processes with an agile, innovative mindset. The team is expanding, indicating growth and opportunity.

Founded: While the founding date isn't explicitly stated, the company is presented as well-established ("altamente consolidado") yet dynamic. This implies a history of successful product development and market penetration, likely with a modern approach to technology and operations.

Team Structure:

• The UX/UI Designer will join the Product team, working closely with Product Managers and Software Development teams.

• The role involves collaboration across functions, implying interaction with marketing, sales, and client success teams to gather insights and ensure product alignment with business goals.

• Reporting structure likely involves a Product Lead or Head of Product, with direct collaboration with engineering leads. Methodology:

• Data-Driven Design: Emphasis on using user research, usability testing, and product analytics to inform design decisions and product iterations.

• Design System Centric: A core methodology involves building and maintaining a robust Design System to ensure consistency, scalability, and efficiency across all product touchpoints.

• Agile Development: Collaboration within agile sprints, with design integrated into the development lifecycle from definition to implementation.

• User-Centricity: A commitment to understanding and serving the needs of the end-users (clinic professionals) through continuous feedback loops.

Company Website: https://careers.flowww.com

📝 Enhancement Note: The company culture appears to blend the stability of a market leader with the agility of a growing tech company. For an operations-focused designer, this means adapting to established processes while contributing to innovation and improvement. The emphasis on "transformación" and "inconformista" suggests an environment where new ideas are welcomed, particularly those that enhance efficiency and user experience within the specialized clinic sector.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level UX/UI Designer, requiring independent contribution and a solid understanding of product design principles and processes. It's a hands-on position focused on execution and collaboration, with opportunities to influence product direction through data-informed design.

Reporting Structure: The UX/UI Designer will report into the Product team, likely to a Product Lead or Head of Product. Close collaboration with Engineering Leads and Product Managers is expected, forming a core product development unit.

Operations Impact: The designer's work directly impacts the usability and efficiency of the flowww platform for thousands of clinic professionals. By improving user experience, the role contributes to increased user adoption, client retention, and operational efficiency for flowww's customers, ultimately driving revenue and business success.

Growth Opportunities:

• Design System Specialization: Deepen expertise in building and managing scalable Design Systems, potentially leading to a Design System Owner role.

• Product Strategy Influence: Grow from executing designs to contributing more significantly to product strategy and roadmap planning based on user insights and design expertise.

• Cross-Functional Leadership: Develop skills in leading design initiatives that span multiple product areas or departments, potentially mentoring junior designers.

• AI Integration Expertise: Become a go-to expert within the company for leveraging AI in design processes, a rapidly evolving and valuable skill set.

• Industry Expertise: Develop deep domain knowledge in the beauty, aesthetics, and health tech sectors, becoming a valuable asset for future product development in these areas.

📝 Enhancement Note: For operations professionals, career growth often involves increasing scope, influence, and strategic input. This role offers a clear path from execution to strategic contribution, particularly in the specialized areas of Design Systems and AI integration, which are becoming critical operational components in product development.

🌐 Work Environment

Office Type: The position is based in Madrid city center offices, initially requiring full-time presence for training. After the initial period, the role transitions to a hybrid model.

Office Location(s): Calle de Fuencarral, 121, Madrid, 28010, Spain. This central location in Madrid offers accessibility via public transport and proximity to amenities.

Workspace Context:

• Collaborative Hub: The office serves as a central point for team collaboration, especially during the initial training phase, fostering direct interaction with colleagues.

• Hybrid Model: Post-training, the hybrid arrangement allows for focused work at home while maintaining in-office collaboration days, balancing autonomy with team integration.

• Tech-Enabled Environment: As a SaaS company, expect access to modern design tools and technologies necessary for effective UX/UI work.

Work Schedule: The standard working hours are Monday to Friday, 09:00h to 18:00h, totaling 40 hours per week. This provides a structured work environment with a defined schedule.

📝 Enhancement Note: The hybrid work model, with a specific number of office days, is a key aspect for operations professionals managing their workflow. The initial mandatory in-office period is crucial for effective onboarding and assimilation into the company's operational processes and team dynamics.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess basic qualifications and experience.

• Skills Assessment: Likely a practical exercise or case study focused on UX/UI problem-solving, potentially involving Figma and Design System principles. This tests your ability to apply your skills to real-world scenarios.

• Team & Stakeholder Interviews: Meetings with Product Managers, Developers, and potentially other designers or leadership to evaluate your fit with the team culture, communication style, and ability to collaborate.

• Final Interview: A discussion with senior leadership to assess strategic thinking, cultural alignment, and overall fit for the company's vision.

Portfolio Review Tips:

• Process Over Polish: Highlight your thought process, research methodologies, problem-solving steps, and how you iterated on designs. Clearly articulate the "why" behind your design decisions.

• Quantify Impact: Where possible, include metrics or outcomes that demonstrate the positive impact of your designs on user behavior, engagement, or business goals.

• Design System Focus: Showcase specific examples of your work with Design Systems, detailing your contributions and understanding of its principles.

• Figma Mastery: Be prepared to discuss your proficiency in Figma, including advanced features like variables, components, and library management.

• Tailor to Flowww: Research flowww's product and target audience. Tailor your presentation to highlight relevant experience and demonstrate an understanding of their business context (SaaS, clinics, health/wellness).

Challenge Preparation:

• Problem-Solving Scenarios: Practice approaching design challenges by breaking them down into research, ideation, prototyping, and testing phases.

• Design System Application: Be ready to discuss how you would apply or extend an existing Design System to new features or platforms.

• Stakeholder Communication: Prepare to articulate your design decisions clearly and defend them with data and user insights. Practice explaining complex design concepts to non-designers.

• AI Integration: Consider how AI tools could be applied to common UX/UI tasks relevant to flowww's product.

📝 Enhancement Note: The emphasis on portfolio review and practical challenges is standard for UX/UI roles but is particularly critical in operations-oriented positions. It allows hiring managers to assess not just creative talent but also the systematic and analytical approach to design, which directly translates to operational effectiveness.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for UX/UI design, wireframing, prototyping, and Design System management. Advanced proficiency is expected, including components, variables, and libraries.

• Prototyping Tools: While Figma is primary, familiarity with other prototyping tools may be beneficial for diverse project needs.

Analytics & Reporting:

• Product Analytics Tools (e.g., Mixpanel): Experience or familiarity with platforms for tracking user behavior, analyzing engagement, and informing design decisions based on data.

• Data Analysis Tools: General ability to interpret data and translate insights into actionable design improvements.

CRM & Automation:

• Project Management Tools (e.g., Azure DevOps, Asana, Notion): Experience in using these tools for task management, workflow tracking, and team collaboration is preferred.

• AI Tools: Predisposition and curiosity to integrate AI tools into the design workflow for research, content generation, and documentation.

📝 Enhancement Note: Proficiency in Figma and an understanding of Design Systems are paramount. The preferred experience with analytics and project management tools highlights the operational aspect of the role, where data informs decisions and project workflows are managed efficiently.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and solving user problems, ensuring the product is intuitive and valuable for clinic professionals.

• Excellence & Quality: Striving for high standards in design execution, product usability, and overall user experience, reflecting the premium nature of flowww's clients.

• Collaboration & Transparency: Working closely and openly with Product, Engineering, and other teams to achieve shared goals, valuing diverse perspectives.

• Innovation & Adaptability: Embracing new technologies (like AI) and methodologies to continuously improve the product and design processes.

• Efficiency & Scalability: Designing solutions that are not only effective but also scalable and maintainable, particularly through the use of Design Systems.

Collaboration Style:

• Cross-functional Partnership: Actively engaging with Product Managers and Developers to ensure design feasibility and effective implementation.

• Feedback Integration: Openness to constructive feedback from team members and stakeholders, using it to refine designs.

• Knowledge Sharing: Contributing to a culture of learning by sharing insights, best practices, and design expertise within the team.

• Proactive Communication: Regularly communicating progress, challenges, and design rationale to ensure alignment and transparency.

📝 Enhancement Note: The values emphasize a blend of user advocacy, quality, and collaborative efficiency, which are hallmarks of strong operations cultures. Understanding and aligning with these values will be key for success in this role.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Effectively translating the diverse needs of clinic professionals into a cohesive product experience that also drives business objectives for flowww.

• Maintaining Design Consistency Across Platforms: Ensuring a unified and seamless user experience between the web dashboard and native mobile applications, managed through a robust Design System.

• Integrating AI Tools: Successfully incorporating AI into the design workflow requires experimentation, learning, and adaptation, which can be challenging but rewarding.

• Working in a Dynamic SaaS Environment: Adapting to evolving product roadmaps, market demands, and technological advancements in a fast-paced SaaS industry.

Learning & Development Opportunities:

• Advanced Design System Development: Opportunity to become a subject matter expert in Design System architecture, implementation, and governance.

• Product Strategy Involvement: Gain deeper insights into product strategy, roadmapping, and market analysis through close collaboration with Product Management.

• AI in Design Specialization: Develop cutting-edge skills in applying AI tools to enhance UX/UI workflows, a significant growth area in the industry.

• Industry Domain Expertise: Cultivate specialized knowledge in the beauty, aesthetics, and health tech sectors, understanding the unique operational needs of clinics.

📝 Enhancement Note: Identifying and preparing for challenges is a vital part of operations readiness. This role offers opportunities to tackle complex design problems and develop specialized skills in high-demand areas like AI and Design Systems.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex UX problem you solved for a B2B SaaS product. What was your process, what data did you use, and what was the outcome?" (Focus on process, data, and quantifiable results.)

• "How would you approach designing a new feature for our platform, considering our existing Design System and the needs of clinic administrators?" (Assess application of Design Systems and user empathy.)

• "Imagine you need to integrate a new AI-powered feature into our existing dashboard. What are the key UX considerations and how would you approach the design process?" (Evaluate AI integration thinking and UX principles.) Company & Culture Questions:

• "What do you know about flowww and the market we serve? How does your design philosophy align with our mission?" (Demonstrate research and cultural fit.)

• "How do you ensure collaboration and buy-in from product and engineering teams when presenting design solutions?" (Assess communication and teamwork skills.)

• "Describe a time you had to defend a design decision. How did you approach it, and what was the result?" (Evaluate conflict resolution and advocacy for user needs.) Portfolio Presentation Strategy:

• Storytelling: Frame each case study as a narrative: the problem, your journey to the solution, the challenges faced, and the impact achieved.

• Visual Clarity: Use clear, concise visuals. Ensure prototypes are interactive and easy to navigate. Highlight key design elements and user flows.

• Process Emphasis: Dedicate significant time to explaining your research, ideation, iteration, and testing phases. Show wireframes, user flows, and early concepts.

• Quantify Impact: Wherever possible, present metrics, user feedback, or business outcomes that demonstrate the success of your designs.

• Design System Showcase: Clearly illustrate your contributions to Design Systems, explaining component logic and consistency benefits.

📝 Enhancement Note: Interview preparation for operations roles emphasizes structured thinking, data-driven decision-making, and the ability to articulate complex processes and outcomes. This is crucial for roles that impact business efficiency and product scalability.

📌 Application Steps

To apply for this operations-focused UX/UI Designer position:

• Submit your application through the provided link on the flowww careers page.

• Tailor your Resume: Highlight experience in UX/UI design for digital products, specifically mentioning B2B SaaS, Design Systems, Figma proficiency, and any experience with product analytics or AI tools. Quantify achievements where possible.

• Curate Your Portfolio: Select 2-3 of your strongest case studies that best demonstrate your process, problem-solving skills, and impact. Ensure it clearly showcases your work with Design Systems and your Figma capabilities. Prepare to walk through these case studies in detail.

• Prepare for the Interview: Research flowww, their product, and their market. Practice articulating your design process and rationale, especially concerning user research, Design Systems, and collaboration with technical teams. Be ready to discuss how you would integrate AI into design workflows.

• Understand the Role: Familiarize yourself with the responsibilities and requirements, paying close attention to the need for both strategic UX thinking and meticulous UI execution within a hybrid work environment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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