UX/UI Designer E-Commerce (m/w/d)

📍 Job Overview

Job Title: UX/UI Designer E-Commerce (m/w/d)

Company: Nahketing

Location: Bad Nauheim, Hesse, Germany

Job Type: Festanstellung (Full-time & Part-time available)

Category: Digital Commerce / E-commerce Design & Operations

Date Posted: 2026-09-17

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid (3 days in office, 2 days remote)

🚀 Role Summary

• Design and develop comprehensive e-commerce shop interfaces, from initial concept to interactive prototypes, leveraging a proprietary design system.

• Drive iterative optimization of existing online shops by analyzing user behavior data (GA4, Hotjar, Session Recordings) and implementing data-backed design improvements.

• Collaborate directly with key client decision-makers to ensure design alignment and achieve conversion rate optimization goals.

• Work in close partnership with the development team to seamlessly integrate designs into live e-commerce platforms, with a focus on Shopware 6 and growing Shopify implementation.

• Support internal marketing efforts with the creation of digital assets, including website content, Meta Ads, and presentations, while prioritizing client project delivery.

📝 Enhancement Note: While the title is UX/UI Designer, the core responsibilities and required skills clearly place this role within the broader scope of E-commerce Operations and Digital Commerce Strategy, focusing on the tangible impact of design on conversion rates and customer journeys. The emphasis on data analysis and iterative testing differentiates it from purely aesthetic design roles.

📈 Primary Responsibilities

• Conceptualize and design complete e-commerce shop interfaces for new clients, translating initial ideas into klickable prototypes using Figma, adapting and evolving the company's core design system for each unique client.

• Conduct iterative optimization of existing online shops by analyzing user drop-off points through tools like GA4, Hotjar, and Session Recordings, formulating hypotheses, and implementing solutions tested via A/B testing to validate design decisions.

• Engage in direct communication and collaboration with client stakeholders, fostering a streamlined approval process and ensuring designs meet strategic business objectives.

• Partner closely with the internal development team to ensure the accurate and efficient implementation of UX/UI designs into live Shopware 6 and Shopify environments.

• Provide ad-hoc support to the internal marketing team for the creation of digital assets, including website enhancements, Meta Ads creatives, and presentation materials, with a primary focus remaining on client-facing projects.

📝 Enhancement Note: The role requires a strong understanding of the full e-commerce lifecycle, from initial design conception to post-launch optimization and iteration. The emphasis on direct client interaction and close collaboration with development indicates a need for strong communication and project management skills within the design process.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating proficiency in UX/UI design principles and e-commerce best practices is essential. Continuous learning and a proactive approach to skill development are highly valued.

Experience: Minimum of 2-5 years of experience in UX/UI design, with a demonstrable focus on e-commerce environments and conversion rate optimization. Experience with iterative design processes and data-driven decision-making is a significant advantage.

Required Skills:

• Proficient in Figma (or comparable prototyping tools) for design and prototyping.

• Strong understanding of e-commerce principles, including mobile-first design, checkout process optimization, and user journey mapping.

• A data-driven approach to design, with an aptitude for interpreting analytics data (GA4, Hotjar, Session Recordings) and A/B testing results.

• Foundational knowledge of HTML/CSS.

• Familiarity with e-commerce platforms, particularly Shopware 6 and/or Shopify. Preferred Skills:

• Experience in iterative design and continuous optimization within an agency or in-house e-commerce setting.

• Familiarity with AI tools for design exploration and workflow enhancement (e.g., Claude Design).

• Experience in creating digital marketing assets (Meta Ads, website graphics).

• Understanding of branding principles and their application in digital commerce.

📝 Enhancement Note: The "Gespür für E-Commerce" requirement suggests that candidates who can articulate how design directly impacts business metrics like conversion rates and customer lifetime value will be highly regarded. The openness to candidates from branding or classic web design backgrounds indicates a willingness to train on specific e-commerce platform nuances.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 2-3 comprehensive e-commerce design projects, highlighting the entire design lifecycle from discovery and wireframing to final UI and prototyping.

• Include case studies that detail the problem statement, your design process, user research methodologies, and the rationale behind key design decisions.

• Demonstrate proficiency in Figma (or equivalent) by including interactive prototypes and detailed UI mockups.

• Clearly articulate the impact of your designs on key performance indicators (KPIs) such as conversion rates, user engagement, and task completion rates. Quantify results wherever possible. Process Documentation:

• For each portfolio project, outline the iterative design and optimization process employed, including how user feedback and analytics data were incorporated.

• Document your approach to collaborating with development teams and stakeholders to ensure smooth design implementation and alignment with technical constraints.

• Illustrate your methodology for translating business requirements and user needs into effective e-commerce design solutions.

• Provide examples of how you have used data analysis tools (GA4, Hotjar) to inform design iterations and measure their effectiveness.

📝 Enhancement Note: The emphasis on "seeing designs live" and "iterative optimization" suggests that portfolios showcasing a continuous improvement cycle, rather than just a final polished output, will be highly valued. Candidates should be prepared to discuss how they track and measure the success of their designs post-launch.

💵 Compensation & Benefits

Salary Range: Based on regional benchmarks for mid-level UX/UI Designers with e-commerce specialization in Germany, and considering the company's stated focus on conversion optimization and client success, a competitive annual salary range is estimated between €42,000 and €58,000. This range accounts for the hybrid work model, the specific tools and platforms used, and the direct client-facing responsibilities.

Benefits:

• Hybrid Work Model: 2 days of remote work per week, offering flexibility and work-life balance.

• Generous Vacation: 28 days of paid annual leave.

• Modern Hardware: Provision of modern Apple hardware to facilitate design work.

• Flexible Working Hours: Options for both full-time (40 hours) and part-time (from 20 hours) employment, accommodating diverse needs.

• Professional Development: Opportunities for skill enhancement, including exploration of AI design tools and working on diverse client projects.

• Collaborative Environment: Access to a supportive team environment where design concepts are regularly reviewed and refined.

Working Hours: Standard working hours are 40 hours per week for full-time positions, with flexibility offered. Part-time options are available from 20 hours per week. The company emphasizes results over strict time tracking, allowing for autonomy in managing workload.

📝 Enhancement Note: The salary range is an estimate based on publicly available data for similar roles in the German market and the specific requirements outlined. It is crucial for candidates to discuss their salary expectations directly with Nahketing during the interview process. The mention of "no Zeiterfassung" (no time tracking) highlights a culture of trust and focus on output.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Commerce / E-commerce Agency Services. Nahketing operates within the dynamic digital commerce sector, specializing in technical implementation and strategic consulting for online retail. They serve medium-sized businesses in the DACH region.

Company Size: The exact number of employees is not specified, but the description suggests a growing, dynamic team with plans for further expansion and new ventures. This implies a lean, agile operational structure.

Founded: The founding date is not provided, but the description of operating from a "modern office in the Classic Garage" and having "two specialized brands" (Nahketing and Gimme More) suggests a mature yet rapidly evolving organization with established processes and a forward-looking strategy.

Team Structure:

• The design team operates collaboratively, emphasizing shared review and development of concepts rather than solo work, fostering a supportive and growth-oriented environment.

• The role involves direct reporting lines within the design or product team, with close cross-functional collaboration with both the development team and client-side decision-makers.

• Operations are structured to support two distinct but complementary brands: Nahketing for technical implementation (Shopware, Shopify) and Gimme More for strategic e-commerce consulting. Methodology:

• Design processes are heavily data-driven, utilizing GA4, Hotjar, and A/B testing to inform and validate design decisions.

• A strong emphasis is placed on iterative design and continuous improvement, with designers working long-term on client projects to see the impact of their work.

• The company is open to experimenting with new technologies, including AI tools like Claude Design, integrating them into their workflow to enhance efficiency and creativity.

Company Website: https://nahketing.de/

📝 Enhancement Note: The company's dual-brand strategy (Nahketing for execution, Gimme More for strategy) indicates a comprehensive approach to e-commerce services. This suggests that designers will be exposed to both the technical implementation realities and the strategic goals driving design decisions.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level UX/UI Designer. It requires a solid foundation in design principles and specific e-commerce application, with the expectation of independent work on client projects and direct client interaction. It serves as a stepping stone for more senior design roles or specialized e-commerce operations positions.

Reporting Structure: The designer will report to a Lead Designer or Head of Design within the Nahketing team. They will work closely with Project Managers, Developers, and directly with client stakeholders, providing a broad exposure to different facets of the e-commerce business.

Operations Impact: The role has a direct and significant impact on revenue and business decisions by designing and optimizing e-commerce platforms. The core function is to enhance user experience to drive conversion rates, increase customer engagement, and ultimately contribute to client revenue growth. The emphasis on data-driven design ensures that design choices are tied to measurable business outcomes.

Growth Opportunities:

• Specialization: Deepen expertise in e-commerce UX/UI design, particularly with Shopware 6 and Shopify, potentially leading to a Senior or Lead UX/UI Designer role.

• Skill Development: Gain hands-on experience with advanced analytics tools (GA4, Hotjar), A/B testing methodologies, and emerging AI design technologies, expanding the skill set beyond core design.

• Cross-functional Transition: Opportunities to move into related e-commerce operations roles, such as Conversion Rate Optimization Specialist, E-commerce Strategist (leveraging Gimme More brand insights), or even Product Management within a growing digital commerce context.

• Leadership Potential: As the company grows, there may be opportunities to mentor junior designers or lead design initiatives for specific client projects or internal R&D.

📝 Enhancement Note: The company's stated ambition for growth and new ventures suggests a dynamic career landscape. Designers who demonstrate initiative, a willingness to learn new tools and methodologies, and a strong understanding of business impact will be well-positioned for advancement.

🌐 Work Environment

Office Type: The company operates from a "modern office in the Classic Garage" in Bad Nauheim. This suggests a unique, potentially creative, and well-equipped workspace that blends modern amenities with a distinctive aesthetic.

Office Location(s): The primary office is located at Steinkopfstraße 6-8, 61231 Bad Nauheim, Germany. This location is noted as being a convenient 25-minute train ride from Frankfurt, making it accessible for commuters from the Rhine-Main area.

Workspace Context:

• The workspace is designed to foster collaboration, with an emphasis on team reviews and direct interaction between designers, developers, and clients.

• Access to modern Apple hardware is provided, ensuring designers have the tools necessary for efficient and high-quality work.

• The environment encourages experimentation, particularly with new technologies like AI design tools, providing dedicated time and space for exploration.

Work Schedule: The role offers flexibility with both full-time (40 hours/week) and part-time (starting from 20 hours/week) options. The company culture prioritizes output and results over strict time tracking, allowing for a degree of autonomy in managing daily tasks and project timelines.

📝 Enhancement Note: The "Classic Garage" office setting could imply a company culture that values innovation and a departure from traditional corporate environments. This may appeal to candidates seeking a less conventional, more dynamic workplace.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, focusing on your portfolio and relevant experience in e-commerce UX/UI design.

• Portfolio Presentation & Discussion: An opportunity to present a selection of your e-commerce design projects, discuss your process, and explain the impact of your work. Be prepared to walk through your Figma files and explain your design rationale and data-driven decisions.

• Technical/Skills Assessment: This may involve a short design challenge or a discussion around your technical proficiency with Figma, HTML/CSS, and your understanding of e-commerce platforms like Shopware 6 and Shopify.

• Team/Cultural Fit Interview: A conversation with team members to assess collaboration style, communication skills, and alignment with Nahketing's values and approach to client work.

• Final Interview: Potentially with a senior leader to discuss overall fit and long-term aspirations.

Portfolio Review Tips:

• E-commerce Focus: Prioritize projects that demonstrate your ability to design for conversion, user flow, and mobile-first experiences within an e-commerce context.

• Data-Driven Narrative: For each project, clearly articulate the business problem, your analytical approach (even if theoretical for past projects), how you used data to inform design, and the measurable results achieved. Use GA4, Hotjar, or A/B testing metrics if available.

• Figma Proficiency: Be ready to navigate your Figma files live, showcasing your wireframing, prototyping, component usage, and design system adaptation skills.

• Iterative Process: Highlight projects where you were involved in post-launch optimization, demonstrating your ability to learn from live data and continuously improve designs.

• Client Communication: Be prepared to discuss how you managed client expectations and communicated design decisions to non-design stakeholders.

Challenge Preparation:

• Design Challenge: If a design challenge is given, focus on understanding the brief thoroughly, prioritizing user needs and business objectives, and applying a structured design process. Think about how you would gather data and iterate on your solution.

• Technical Questions: Brush up on core HTML/CSS concepts and familiarize yourself with the basics of Shopware 6 and Shopify architecture and common design patterns.

• E-commerce Acumen: Be ready to discuss current e-commerce trends, common user pain points in online shopping, and strategies for conversion rate optimization.

📝 Enhancement Note: The emphasis on direct client interaction and iterative optimization suggests that candidates who can demonstrate strong communication skills, a client-centric mindset, and a proactive approach to continuous improvement will be highly favored.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The central tool for wireframing, UI design, prototyping, and collaboration. Proficiency is essential.

• Shopware 6: The primary e-commerce platform for client projects. Familiarity with its design capabilities and component structure is highly beneficial.

• Shopify: A growing area of focus; understanding its design ecosystem and theming capabilities is advantageous.

Analytics & Reporting:

• Google Analytics 4 (GA4): Used for understanding user behavior, traffic sources, and conversion tracking. Ability to interpret GA4 data to inform design decisions is key.

• Hotjar: Utilized for heatmaps, session recordings, and user feedback to identify usability issues and opportunities for optimization.

• A/B Testing Tools (e.g., Google Optimize, VWO, Optimizely): Employed to test design hypotheses and measure the impact of changes on conversion rates.

CRM & Automation:

• While not explicitly mentioned as a primary tool for the designer, an understanding of how CRM data might influence e-commerce design (e.g., personalized experiences) could be beneficial.

• AI Tools (e.g., Claude Design): The company is actively exploring and using AI tools for design. Familiarity or a strong willingness to learn and experiment with these is encouraged.

📝 Enhancement Note: The technology stack is heavily focused on design and analytics tools crucial for e-commerce conversion optimization. Candidates should highlight their experience with these specific tools and demonstrate how they leverage them to drive business results.

👥 Team Culture & Values

Operations Values:

• Collaboration: A strong emphasis on teamwork, shared ideation, and constructive feedback. Designers are not isolated but integral to a collaborative design and development process.

• Client Focus: Dedicated to client success, with a commitment to building long-term relationships and delivering tangible business results through optimized e-commerce solutions.

• Data-Driven Decision Making: Design choices are guided by analytics and user behavior, ensuring that creativity is grounded in measurable impact and ROI.

• Continuous Improvement: A culture of iteration and ongoing optimization, where designs are continuously refined based on performance data and evolving user needs.

• Experimentation & Innovation: Openness to exploring new technologies, including AI tools, and providing space for designers to experiment and push creative boundaries.

Collaboration Style:

• Direct Communication: Encourages direct interaction with clients and immediate team members, minimizing hierarchical layers and fostering efficient problem-solving.

• Cross-functional Integration: Close working relationships between designers, developers, and strategists (from Gimme More) to ensure holistic project success.

• Iterative Feedback Loops: Regular design reviews and discussions to refine concepts and ensure alignment across all project stakeholders.

📝 Enhancement Note: The values emphasize a pragmatic, results-oriented approach to design, where creativity is a tool for achieving business objectives. The culture appears to be one of mutual support, continuous learning, and a shared drive for client success.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Design Aesthetics with Conversion Goals: The primary challenge is to create visually appealing designs that also perform exceptionally well in terms of conversion rates, requiring a constant negotiation between creative vision and data-driven optimization.

• Adapting to Diverse Client Needs: Working across multiple industries means adapting design approaches and solutions to different target audiences, brand identities, and business objectives.

• Staying Current with E-commerce Trends and Technologies: The e-commerce landscape evolves rapidly; designers must continuously learn about new platform features, marketing strategies, and user behavior trends.

• Integrating AI Tools Effectively: Learning to leverage AI tools like Claude Design efficiently and ethically to augment the design process, rather than replace human creativity and strategic thinking.

Learning & Development Opportunities:

• E-commerce Platform Expertise: Deepen knowledge of Shopware 6 and Shopify, potentially becoming a subject matter expert.

• Data Analysis & CRO Skills: Develop advanced skills in GA4, Hotjar, and A/B testing to become a highly effective conversion rate optimizer.

• AI in Design: Gain hands-on experience and insights into the practical application of AI in UX/UI design workflows.

• Client Relationship Management: Enhance skills in direct client communication, stakeholder management, and presenting design strategies to business leaders.

• Cross-Brand Exposure: Learn about e-commerce strategy through exposure to the Gimme More brand's consulting work.

📝 Enhancement Note: The challenges presented are inherent to high-impact design roles in the digital commerce space. The growth opportunities are directly tied to addressing these challenges and leveraging the company's supportive environment for skill development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used user data (like GA4 or Hotjar) to significantly improve an e-commerce design. What was the problem, your approach, and the outcome?" (Prepare a case study focusing on data-driven iteration and measurable results.)

• "How would you approach designing a checkout process for a new e-commerce client in the [specific industry, e.g., fashion] sector, considering mobile-first principles and conversion optimization?" (Focus on process, user flow, and potential friction points.)

• "Imagine a client's online shop has a high bounce rate on product pages. What steps would you take, using design and analytical tools, to diagnose and address this issue?" (Demonstrate analytical thinking and problem-solving methodology.) Company & Culture Questions:

• "What interests you about Nahketing's approach to e-commerce design, particularly our focus on conversion optimization and long-term client relationships?" (Research the company's website and values thoroughly.)

• "How do you see yourself contributing to a collaborative design team environment, and what is your preferred style of feedback?" (Highlight your willingness to share and receive constructive criticism.)

• "How do you stay updated on the latest e-commerce trends and UX/UI best practices?" (Showcase your commitment to continuous learning.) Portfolio Presentation Strategy:

• Tell a Story: For each project, clearly articulate the narrative: the challenge, your role, your process, the solution, and the impact.

• Quantify Impact: Use metrics whenever possible to demonstrate the success of your designs (e.g., "increased conversion by X%", "reduced cart abandonment by Y%").

• Showcase Figma Skills: Be prepared to navigate your Figma files live, demonstrating your proficiency in prototyping, component usage, and design system adaptation.

• Focus on Process: Emphasize your iterative approach, how you used data, and how you collaborated with developers and stakeholders.

• Connect to Nahketing's Needs: Tailor your presentation to highlight skills and experiences most relevant to Nahketing's focus on Shopware 6, Shopify, and conversion optimization.

📝 Enhancement Note: Interview preparation should strongly emphasize the candidate's ability to connect design decisions to business outcomes and demonstrate a collaborative, data-informed approach, aligning with Nahketing's core operational values.

📌 Application Steps

To apply for this UX/UI Designer E-Commerce position:

• Submit your application through the provided link on the Nahketing jobs portal.

• Curate Your Portfolio: Select 2-3 of your strongest e-commerce design projects. For each, prepare a concise case study that clearly outlines the problem, your design process (emphasizing data and iteration), your Figma work, and any quantifiable results achieved. Prioritize projects demonstrating conversion optimization and mobile-first design.

• Tailor Your Resume: Highlight your experience with Figma, e-commerce platforms (Shopware 6, Shopify), analytics tools (GA4, Hotjar), and your understanding of conversion rate optimization. Use keywords from the job description to ensure ATS compatibility.

• Prepare Your Presentation: Practice walking through your portfolio projects, focusing on telling a clear story about your design process and impact. Be ready to discuss your rationale for design decisions and how you would approach challenges specific to this role.

• Research Nahketing: Understand their dual-brand strategy (Nahketing & Gimme More), their focus on Shopware 6 and Shopify, and their commitment to data-driven design and client success. This will help you articulate your interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.