UX/UI Designer Barebells Global

📍 Job Overview

Job Title: UX/UI Designer

Company: Barebells Global (Vitamin Well Group)

Location: Stockholm, Sweden

Job Type: Full-Time

Category: Digital Design / E-commerce Operations

Date Posted: 2026-09-10

Experience Level: Mid-Level (4+ years)

Remote Status: On-site

🚀 Role Summary

• Drive the design and continuous improvement of the digital user experience for Barebells, with a primary focus on e-commerce platforms and consumer journeys.

• Translate brand concepts and product launches into intuitive and visually compelling digital experiences that align with user needs and commercial objectives.

• Leverage behavioural data, user insights, and testing methodologies to identify friction points and opportunities for enhancing user engagement and conversion rates.

• Collaborate closely with cross-functional teams including Brand & Design, DTC (Direct-to-Consumer), Digital Merchandising, and Performance Marketing to ensure a cohesive and effective digital strategy.

📝 Enhancement Note: This role is positioned within the Global Brand & Design team, indicating a strategic focus on integrating UX/UI principles early in the creative and product development lifecycle. The emphasis on e-commerce and DTC collaboration suggests a strong link to revenue generation and customer acquisition/retention efforts, making it a critical function for the company's digital growth strategy.

📈 Primary Responsibilities

• Design end-to-end e-commerce customer journeys, encompassing navigation, product discovery, selection, and the checkout process.

• Develop detailed user flows, wireframes, and interactive prototypes, progressing them into polished UI designs that adhere to brand guidelines and usability best practices.

• Conceptualize and design the digital introduction and integration of new products, categories, and marketing campaigns across the Barebells digital ecosystem.

• Conduct analysis of behavioural data, user feedback, and A/B test results to identify areas for improvement and translate these insights into actionable design enhancements.

• Partner with the DTC team to align e-commerce priorities, optimize merchandising strategies, and contribute to platform development initiatives.

• Establish and refine in-house UX/UI best practices, processes, and standards to elevate the overall quality and consistency of Barebells' digital design output.

• Champion user-centric design principles across the organization, advocating for the user in cross-functional discussions and decision-making.

📝 Enhancement Note: The responsibilities highlight a blend of strategic design thinking and hands-on execution. The emphasis on establishing "in-house UX/UI ways of working" suggests the company is looking to build this capability internally, offering the chosen candidate significant influence and ownership. The direct involvement with DTC and commercial teams indicates the role's impact on direct revenue and business performance.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational background in Design, Human-Computer Interaction, Digital Media, or a related field is typically expected for a mid-level UX/UI role. Practical experience and a robust portfolio will often supersede formal education.

Experience: A minimum of 4+ years of professional digital design experience is required, with a significant portion focused on UX/UI within an e-commerce context.

Required Skills:

• Strong UX Expertise: Deep understanding of user journeys, information architecture, user flows, and interaction design principles.

• Proficient UI & Visual Design: Demonstrated ability to create intuitive, aesthetically pleasing, and consumer-facing digital interfaces.

• End-to-End Design Process: Experience managing design projects from initial problem definition and concept generation through to prototyping, final UI, and iterative improvements.

• Data-Informed Design: Proven ability to utilize behavioural data, user insights, and testing methodologies (e.g., A/B testing, usability testing) to guide design decisions.

• E-commerce Environment Experience: Hands-on experience designing for e-commerce platforms, understanding key conversion funnels and user behaviours.

• Prototyping Tools: Proficiency in industry-standard design and prototyping tools (e.g., Figma, Sketch, Adobe XD, InVision).

• Professional English Proficiency: Ability to communicate effectively in written and spoken English.

Preferred Skills:

• Experience with consumer packaged goods (CPG) or lifestyle brands.

• Familiarity with digital merchandising best practices.

• Knowledge of performance marketing principles and how UX/UI impacts campaign effectiveness.

• Experience establishing design systems or style guides.

• Basic understanding of front-end development principles (HTML, CSS, JavaScript) to facilitate collaboration with developers.

📝 Enhancement Note: The requirement for "4+ years of professional digital design experience" and "hands-on UX/UI experience within an e-commerce environment" clearly signals a mid-level to senior individual contributor role. The emphasis on "consumer-facing digital work" in the portfolio suggests a need for experience with brands that have a strong visual identity and direct consumer interaction.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate End-to-End E-commerce Journeys: Showcase detailed case studies that illustrate your process for designing complete customer journeys, from initial user research and problem definition to final UI implementation and post-launch analysis.

• Highlight UX/UI Problem-Solving: Present examples of complex UX challenges you've tackled, clearly articulating the problem, your approach, the solutions you designed, and the impact of those solutions (quantified where possible).

• Showcase Visual Design Excellence: Include high-fidelity mockups and interactive prototypes that exemplify strong visual design, brand consistency, and intuitive user interface design for consumer-facing products.

• Evidence Data-Informed Iteration: Feature projects where you used behavioural data, user insights, or testing results to inform design decisions and drive iterative improvements. Explain the data and how it influenced your design choices.

• Illustrate Cross-Functional Collaboration: If possible, include projects that demonstrate your ability to collaborate effectively with cross-functional teams (e.g., marketing, product management, development) to achieve project goals.

Process Documentation:

• User Research & Analysis: Examples of how you conduct user research, synthesize findings, and translate them into actionable insights for design.

• Information Architecture & Flow Design: Samples of sitemaps, user flows, and wireframes that demonstrate clear organization and intuitive navigation.

• Prototyping & Testing: Demonstrations of interactive prototypes and descriptions of how you approach usability testing to validate designs.

• UI Design & Style Guides: Examples of polished UI screens and, if applicable, elements of a design system or style guide that ensure brand consistency.

📝 Enhancement Note: For this role, a portfolio is paramount. It should not just be a gallery of final designs but a narrative showcasing the candidate's design process, problem-solving skills, and ability to drive tangible improvements within an e-commerce context. The emphasis on data and iteration is a key differentiator.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a UX/UI Designer with 4+ years of experience in Stockholm, Sweden, a competitive salary range would likely fall between SEK 45,000 - 65,000 per month, depending on the candidate's specific experience, portfolio strength, and negotiation. This translates to an annual range of approximately SEK 540,000 - 780,000.

Benefits:

• Health & Wellness Programs: Access to run clubs, group workouts, and sporting events, promoting an active lifestyle.

• Product Discounts: Potential for discounts on Barebells and other Vitamin Well Group products.

• Professional Development: Opportunities for continuous learning and skill enhancement.

• Collaborative Work Environment: Being part of a dynamic and growing international company.

• Standard Swedish Benefits: Likely includes pension contributions, paid vacation (semester), parental leave, and health insurance as per Swedish labor laws.

Working Hours: The role is listed as Full-Time, which typically equates to approximately 40 hours per week in Sweden. While the company emphasizes an "office-first principle," there may be some flexibility in daily start/end times, though the core working hours will align with business needs and team collaboration.

📝 Enhancement Note: The salary estimate is based on current market data for UX/UI Designers in Stockholm, considering the specified experience level and the nature of the role within a growing global brand. Benefits are extrapolated from the "Life at Vitamin Well Group" section and standard Swedish employment practices.

🎯 Team & Company Context

🏢 Company Culture

Industry: Functional Drinks, Snacks, and Protein Products (Consumer Packaged Goods - CPG). The company operates within a competitive and fast-paced consumer market, emphasizing brand building, product innovation, and global expansion.

Company Size: Over 750 employees worldwide. This indicates a mid-to-large-sized organization with established processes but still agile enough to foster innovation and rapid growth. For operations professionals, this means opportunities for impact within defined structures, with potential for cross-departmental visibility.

Founded: The Vitamin Well Group has a history of growth and brand development, with Barebells being a key brand within its portfolio. The company's focus on "building strong brands, creating products with uncompromising taste and clear functionality, and consistently raising the bar" highlights a culture of high standards and continuous improvement.

Team Structure:

• The UX/UI Designer will join the Global Brand & Design team, suggesting a central creative hub responsible for brand strategy, concepts, and creative direction.

• They will work closely with the Direct-to-Consumer (DTC) team, indicating a strong focus on online sales channels and customer experience management.

• Collaboration will also extend to Digital Merchandising and Performance Marketing, underscoring the link between design, product presentation, and marketing effectiveness.

• The role reports to the Global Brand Manager Barebells, placing it within a brand-centric leadership structure. Methodology:

• Data-Driven Insights: The company emphasizes using "behaviour, data and testing" to understand consumer behaviour and inform design improvements.

• User-Centric Design: A core tenet is translating user needs and behaviours into digital experiences that are clear, intuitive, and engaging.

• Agile Development & Collaboration: The "short decision paths" and "office-first principle" suggest a collaborative and relatively agile environment where ideas can be implemented quickly.

Company Website: https://career.vitaminwell.com

📝 Enhancement Note: The company's description emphasizes a growth mindset, innovation, and a strong brand identity. For an operations professional, understanding how UX/UI contributes to brand perception, customer acquisition cost (CAC), and customer lifetime value (CLV) will be crucial. The "office-first principle" is a key cultural indicator for on-site roles.

📈 Career & Growth Analysis

Operations Career Level: This is a mid-level to senior individual contributor role focused on specialized digital design expertise. The "UX/UI Designer" title, coupled with the 4+ years of experience requirement and the responsibility for establishing in-house ways of working, indicates a role with significant autonomy and the potential to shape processes.

Reporting Structure: The role reports to the Global Brand Manager Barebells. This positions the UX/UI Designer within the brand's strategic framework, requiring close alignment with brand objectives and campaign initiatives. Collaboration with the DTC team is also a key reporting and working relationship.

Operations Impact: The UX/UI Designer's work directly impacts Barebells' digital revenue streams through optimized e-commerce experiences. By improving user journeys, conversion rates, and customer satisfaction on digital platforms, the role contributes to increased sales, customer loyalty, and brand perception. Effective UX/UI design can also reduce support costs by creating more intuitive self-service pathways.

Growth Opportunities:

• Specialization & Leadership: Potential to become the go-to expert for UX/UI within Barebells, potentially leading to a Senior UX/UI Designer or even a UX/UI Lead role as the capability grows.

• Cross-Functional Mastery: Develop deeper expertise in e-commerce strategy, digital merchandising, and performance marketing through close collaboration, broadening skill sets beyond pure design.

• Brand Strategy Influence: As the company grows its digital presence, the UX/UI Designer can gain influence over broader brand strategy and digital product development.

• Industry Exposure: Work with a globally recognized brand in the rapidly evolving CPG and functional beverage market, offering exposure to diverse market challenges and consumer trends.

📝 Enhancement Note: The "establishing our in-house UX/UI ways of working" aspect is a significant growth opportunity. It allows the candidate to build a function, define processes, and set standards, offering a level of impact often seen in more senior or lead roles.

🌐 Work Environment

Office Type: The company operates with an "office-first principle," indicating a preference for in-person collaboration and a structured office environment rather than a remote or hybrid model. This suggests a traditional workplace setting designed to foster team interaction and idea exchange.

Office Location(s): The role is based at the company's headquarters in Stockholm, Sweden, specifically at Sturegatan 11, 114 36 Stockholm. This location places the employee in a central business district, likely with good public transport links and proximity to amenities.

Workspace Context:

• Collaborative Environment: The office-first approach implies a workspace designed for interaction, with shared spaces, meeting rooms, and opportunities for spontaneous discussions. This is beneficial for design roles requiring brainstorming and feedback.

• Tools & Technology: While not explicitly detailed, it's expected that the Stockholm HQ will be equipped with modern design software, hardware, and communication tools necessary for a UX/UI Designer.

• Team Interaction: The role involves close daily interaction with colleagues from Brand & Design, DTC, and other relevant teams, fostering a connected and communicative work atmosphere.

Work Schedule: The standard full-time schedule of approximately 40 hours per week is expected. While adherence to an office-first model is key, there may be some flexibility in daily hours, but the expectation is for consistent presence during core business hours for team collaboration and meetings.

📝 Enhancement Note: The "office-first principle" is a critical factor for candidates who prefer or require an on-site work environment. It signals a company culture that values in-person collaboration and team cohesion.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess fundamental UX/UI skills, experience, and alignment with the role's requirements.

• Portfolio Presentation & Discussion: A key stage will likely involve presenting selected case studies from your portfolio, discussing your design process, rationale, and the impact of your work. Be prepared to elaborate on your problem-solving approach and data-informed decisions.

• Skills Assessment: Potential for a practical design challenge or exercise, either take-home or during an interview, to evaluate your design thinking, problem-solving abilities, and execution skills in a relevant e-commerce scenario.

• Behavioral & Cultural Fit Interviews: Discussions with the Global Brand Manager, DTC team members, and potentially other stakeholders to assess your collaboration style, communication skills, and alignment with Vitamin Well Group's values (innovation, courage, drive, responsibility).

• Testing: As mentioned, personality and logical ability tests (via Alva Labs) will be administered to objectively evaluate candidates.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant e-commerce UX/UI case studies. Prioritize projects that demonstrate end-to-end ownership, data-driven iteration, and clear business impact.

• Tell a Story: For each case study, clearly articulate the problem, your role and process, the solutions you designed, and the measurable results. Use visuals (wireframes, mockups, user flows) effectively.

• Highlight Data & Testing: Emphasize how you used data, user research, and testing to inform your design decisions and achieve desired outcomes. Be specific about the metrics and insights.

• Showcase Visual Polish: Ensure your UI designs are clean, professional, and align with strong visual aesthetics suitable for a consumer brand.

• Prepare for Q&A: Be ready to answer in-depth questions about your design choices, challenges faced, and how you would approach specific problems relevant to Barebells' e-commerce presence.

Challenge Preparation:

• Understand the Brand: Familiarize yourself thoroughly with Barebells' brand identity, product offerings, target audience, and existing digital presence (website, social media).

• E-commerce Focus: Anticipate challenges related to product discovery, conversion optimization, user onboarding, and post-purchase experience within an e-commerce context.

• Process & Efficiency: Be prepared to discuss how you would approach improving a specific user flow or identifying areas for design enhancement, focusing on efficiency and user satisfaction.

• Communication: Practice articulating your thought process and design rationale clearly and concisely.

📝 Enhancement Note: The inclusion of Alva Labs testing is a specific detail that candidates should be aware of. It suggests a structured and data-driven approach to candidate assessment, beyond traditional interviews. Preparing for this type of assessment is crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly probable given industry trends and collaborative features), Sketch, Adobe XD.

• User Research & Testing: Tools for user surveys, interviews, and usability testing (e.g., UserTesting.com, Hotjar, Maze).

• Collaboration & Project Management: Tools like Jira, Asana, Trello, or similar platforms for task management and cross-functional workflow.

Analytics & Reporting:

• Web Analytics: Google Analytics (or similar) for tracking website traffic, user behaviour, conversion rates, and campaign performance.

• Heatmapping & Session Recording: Tools like Hotjar or FullStory to visualize user interactions on the website.

• A/B Testing Platforms: Tools such as Google Optimize, Optimizely, or built-in platform features for testing design variations.

CRM & Automation:

• While not the primary focus, familiarity with CRM systems (e.g., Salesforce, HubSpot) and marketing automation platforms can be beneficial for understanding customer data flows and campaign integrations.

📝 Enhancement Note: While the job description doesn't explicitly list tools, a UX/UI Designer in an e-commerce role would typically be expected to be proficient in industry-standard design software like Figma or Sketch, and possess a strong understanding of web analytics and A/B testing principles.

👥 Team Culture & Values

Operations Values:

• Innovation: A drive to constantly improve and find new solutions, evident in product development and market expansion.

• Courage: Willingness to take calculated risks, challenge the status quo, and pursue ambitious goals.

• Drive: A strong work ethic and a proactive approach to achieving objectives and driving business growth.

• Responsibility: A commitment to quality, sustainability, and ethical business practices across all operations.

Collaboration Style:

• Office-First & Hands-On: Emphasis on in-person collaboration, idea sharing, and building relationships within the office environment.

• Cross-Functional Integration: Close working relationships are expected between Brand & Design, DTC, Marketing, and other departments to ensure cohesive strategies.

• Agile & Responsive: Short decision paths enable quick iteration and adaptation, fostering an environment where ideas can move from concept to execution rapidly.

• User-Centric Advocacy: The UX/UI Designer is expected to champion the user's perspective in discussions and contribute to a culture that values user experience alongside business goals.

📝 Enhancement Note: The company's stated values (innovation, courage, drive, responsibility) are key indicators of the desired work ethic and approach. Candidates should consider how their own professional values align with these.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Expression and E-commerce Optimization: Successfully merging Barebells' strong brand identity with the functional requirements of an optimized e-commerce experience can be challenging.

• Rapid Growth Environment: Keeping pace with the company's international expansion and new product launches while maintaining design quality and consistency.

• Establishing New Processes: As the role is key to building in-house UX/UI capabilities, defining and implementing new workflows and best practices requires initiative and strong stakeholder management.

• Data Interpretation: Effectively translating diverse data sources (behavioural, transactional, user feedback) into actionable design improvements.

Learning & Development Opportunities:

• Deep Dive into CPG E-commerce: Gain extensive experience in designing for a successful global consumer brand within the fast-moving CPG and functional beverage sector.

• Build a Design Function: Opportunity to shape and grow the UX/UI discipline within Barebells, setting standards and establishing methodologies.

• Cross-Functional Skill Development: Work closely with marketing, e-commerce, and brand teams, enhancing understanding of broader business functions and digital strategy.

• Exposure to Global Markets: Contribute to digital experiences for diverse international markets, understanding varying consumer behaviours and preferences.

📝 Enhancement Note: The challenges are framed as opportunities for growth, particularly in building out a new function and navigating a fast-paced, expanding business.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance a strong brand identity with the need for conversion optimization on an e-commerce site. How did you approach it?" (Focus on balancing aesthetics with functionality, and your process for achieving both.)

• "Walk us through your process for designing a new e-commerce user journey from scratch. What data points would you prioritize, and how would you validate your design?" (Emphasize user research, flow mapping, prototyping, and testing.)

• "How would you approach identifying and solving a friction point in our current Barebells e-commerce checkout process?" (Demonstrate analytical skills, problem-solving methodology, and potential solutions.) Company & Culture Questions:

• "What excites you about the Barebells brand and its products? How do you see UX/UI contributing to its success?" (Show genuine interest and understanding of the brand and its market.)

• "Our company values innovation, courage, drive, and responsibility. Can you provide an example from your career where you demonstrated these values?" (Prepare specific anecdotes that align with these core values.)

• "How do you see the role of UX/UI evolving within a growing global brand like Barebells?" (Demonstrate foresight and understanding of the strategic importance of design.) Portfolio Presentation Strategy:

• Lead with Impact: Start with your most impactful e-commerce case study. Clearly state the problem and the quantifiable results achieved.

• Narrate Your Process: For each case study, guide the interviewer through your design thinking: research, ideation, design iterations, testing, and final solution. Use visuals to support your narrative.

• Justify Decisions: Be prepared to explain why you made specific design choices, referencing user data, best practices, or business objectives.

• Be Open to Feedback: Show that you are receptive to constructive criticism and can engage in a collaborative discussion about design solutions.

• Connect to Barebells: Where possible, draw parallels between your past work and the challenges or opportunities Barebells faces.

📝 Enhancement Note: The inclusion of Alva Labs tests suggests that candidates should also prepare for objective assessments of cognitive abilities and personality traits, which may be administered separately or as part of the overall process.

📌 Application Steps

To apply for this UX/UI Designer position:

• Submit your application through the provided link on the Vitamin Well Group career portal. Ensure your application is complete by the deadline of October 11th, 2026.

• Optimize Your Resume: Tailor your CV to highlight your 4+ years of e-commerce UX/UI experience, specific achievements in user journey design, data-informed improvements, and proficiency in relevant design tools. Use keywords from the job description.

• Curate Your Portfolio: Select 3-5 strong e-commerce UX/UI case studies that showcase your end-to-end process, problem-solving skills, data utilization, and visual design capabilities. Ensure it is easily accessible (e.g., via a link in your CV or application).

• Prepare for Alva Labs Testing: Be ready to complete personality and logical ability tests through Alva Labs, as these are part of the objective evaluation process.

• Research Barebells: Thoroughly understand Barebells' brand, products, target audience, and current digital presence. Familiarize yourself with their values and company culture.

• Practice Your Presentation: Rehearse presenting your portfolio case studies, focusing on storytelling, clear articulation of your process, and highlighting measurable impact.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.