UX/UI Designer

📍 Job Overview

Job Title: UX/UI Designer

Company: United Tech

Location: Kyiv, Ukraine

Job Type: Full-time

Category: Product Design / UX/UI Operations

Date Posted: 2026-06-09

Experience Level: Mid-Level (2-5 years)

Remote Status: Remote OK (with Kyiv hub option)

🚀 Role Summary

• Drive product engagement and user satisfaction through expert UX/UI design, focusing on user journeys, funnel optimization, and conversion rate improvement.

• Leverage modern AI tools to enhance design workflows, ideate solutions, and create visually compelling assets for a communication platform serving over 1 million users.

• Collaborate cross-functionally with Product, Marketing, and Engineering teams to translate business objectives into intuitive and effective user experiences.

• Contribute to the expansion and maintenance of a robust UI Kit and design system, ensuring consistency and scalability across the product.

📝 Enhancement Note: This role is positioned as a "Junior–Middle level product design" role, suggesting a candidate with 2+ years of experience who can independently handle specific product design tasks but also benefits from mentorship. The focus on "Product Design expertise" and influencing "key product metrics" indicates a move beyond purely visual design towards strategic product contribution, aligning it with a Product Operations or GTM Operations adjacent function where design directly impacts business outcomes.

📈 Primary Responsibilities

• Design and iterate on user interfaces for landing pages, promotional sites, microsites, and core product features, ensuring alignment with brand guidelines and user needs.

• Analyze user behavior data and funnel analytics to identify friction points, propose data-driven design improvements, and directly impact conversion rate optimization (CRO).

• Develop and maintain a comprehensive UI Kit and design system, ensuring consistency, scalability, and efficient handoff to development teams.

• Create detailed wireframes, user flows, and interactive prototypes to effectively communicate design concepts and user journeys to stakeholders and development teams.

• Conduct user research and competitor analysis to inform design decisions, identify market trends, and ensure the product remains competitive and user-centric.

• Collaborate closely with Product Managers to understand requirements, translate business goals into design solutions, and contribute to the product roadmap.

• Partner with Marketing teams to design effective promotional materials and landing pages that drive user acquisition and engagement.

• Work with Engineering teams to ensure feasibility of designs, provide clear specifications, and support the implementation process for seamless integration.

• Explore and integrate modern AI tools into the design process for enhanced productivity, creative ideation, and workflow optimization.

📝 Enhancement Note: The responsibilities emphasize a blend of tactical design execution (landing pages, UI Kit maintenance) and strategic contribution (funnel optimization, influencing metrics, AI integration). The focus on "analyzing user behavior, identify drop-off points in funnels, and propose improvements to increase conversion rates" strongly aligns this role with conversion rate optimization (CRO) efforts, a key area within GTM and Revenue Operations.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating practical application of UX/UI principles is paramount. Relevant fields of study might include Graphic Design, Human-Computer Interaction, Digital Media, or related disciplines.

Experience: A minimum of 2 years of dedicated UX/UI design experience is required, with a proven track record in designing for web products, landing pages, or digital marketing collateral.

Required Skills:

• Advanced Figma Proficiency: Expertise in core Figma features including components, variants, Auto Layout, prototyping, and collaborative workflows.

• UX Fundamentals: Strong understanding of user flows, wireframing, information architecture, and basic user research methodologies.

• UI Principles & Design Systems: Knowledge of UI best practices, visual hierarchy, typography, color theory, and experience working with or contributing to scalable design systems.

• Conversion Rate Optimization (CRO): Ability to analyze user behavior, identify conversion bottlenecks, and propose design solutions to improve key metrics.

• AI Tools for Design: Hands-on experience with modern AI tools for productivity, visual generation, or design workflow enhancement.

• Asset Creation: Skill in creating and editing visual assets such as icons, illustrations, and imagery for digital platforms.

• Basic HTML/CSS Knowledge: Understanding of web development constraints and capabilities to ensure design feasibility.

• English Proficiency: Upper-Intermediate (B2) level or higher for effective communication in a global team environment.

Preferred Skills:

• Product Team/Startup Experience: Prior experience working within agile product development cycles or fast-paced startup environments.

• Marketing Metrics Acumen: Familiarity with key marketing metrics (e.g., CTR, CVR, CAC) and their relationship to design decisions.

• Animation & Microinteractions: Experience designing engaging animations and microinteractions to enhance user experience and engagement.

• A/B Testing Exposure: Understanding of A/B testing methodologies and how design variations impact outcomes.

📝 Enhancement Note: The emphasis on AI tools, conversion rate optimization, and analyzing user behavior for funnel improvement suggests that candidates with experience in CRO, A/B testing, and understanding marketing/sales funnels will be highly valued. This role serves as a critical interface between user experience and business outcomes.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated UX/UI Process: Showcase end-to-end design projects that clearly articulate problem definition, user research, ideation, wireframing, prototyping, UI design, and final implementation.

• Conversion Optimization Case Studies: Include specific examples where your design interventions directly led to measurable improvements in conversion rates, user engagement, or other key performance indicators.

• Figma Mastery: Provide examples that highlight your advanced Figma skills, such as complex component libraries, robust design systems, and sophisticated prototyping.

• AI Tool Integration: Illustrate how you have leveraged AI tools to enhance your design process, solve specific challenges, or generate creative assets.

• Collaboration Evidence: If possible, showcase projects where you collaborated effectively with Product, Marketing, or Engineering teams, demonstrating your ability to integrate diverse perspectives.

Process Documentation:

• Design Workflow Documentation: Present how you structure your design process from initial brief to final handoff, including any documentation you produce (e.g., user flows, wireframes, style guides).

• UI Kit/Design System Contributions: Detail your experience in creating, maintaining, or contributing to UI Kits and design systems, emphasizing consistency and scalability.

• Performance Measurement: Explain how you track and measure the success of your design solutions post-launch, linking them back to business objectives and user impact.

📝 Enhancement Note: For a role focused on optimizing user journeys and conversion rates, the portfolio must go beyond aesthetics. It needs to demonstrate a deep understanding of the design process as it relates to business objectives, showcasing the candidate's ability to drive measurable outcomes through design, particularly in funnel optimization and AI integration.

💵 Compensation & Benefits

Salary Range: Based on the requirement of 2+ years of experience, the location in Kyiv, Ukraine, and the "Junior–Middle level" designation, a competitive salary range for a UX/UI Designer would typically fall between <strong>$20,000 - $35,000 USD per year</strong>. This estimate is derived from industry benchmarks for mid-level design roles in Eastern Europe, considering the company's focus on Tier-1 markets and the demand for specialized skills like AI integration and CRO. The actual salary will depend on the candidate's specific experience, portfolio, and interview performance.

Benefits:

• Generous Paid Time Off: 20 paid vacation days, 15 sick leave days, and 6 additional days off for family events.

• Comprehensive Health Coverage: 100% medical insurance coverage.

• Wellness & Lifestyle Support: Sports and equipment reimbursement, fostering a healthy lifestyle.

• Team Engagement: Regular team-building events, corporate gifts, and stylish merchandise to foster a strong team spirit.

• Professional & Personal Support: Financial and legal assistance, maternity recovery support allowance.

• Commitment to Ukraine: Position retention and support for employees joining the Armed Forces of Ukraine, and active participation in social initiatives supporting Ukraine.

• Flexible Work Environment: Option to work from the Kyiv hub or remotely, coupled with a flexible schedule.

• Equipment Support: Provision of modern equipment or depreciation support for personal tools.

• Professional Development: Reimbursement for professional courses and English classes, access to a corporate library, book club, and knowledge-sharing events.

• Career Growth: Opportunities for advancement within the company, with 70% of current heads and leads having grown internally.

Working Hours: The standard working hours are estimated at 40 hours per week, with a flexible schedule available, allowing for remote work and accommodating various working styles.

📝 Enhancement Note: The salary estimate is based on general market data for UX/UI Designers in Kyiv with 2-5 years of experience, factoring in the company's presence in Tier-1 markets which often allows for higher compensation. The benefits package is extensive and robust, reflecting a strong commitment to employee well-being and professional growth, particularly noteworthy is the support for employees serving in the Ukrainian Armed Forces and social initiatives.

🎯 Team & Company Context

🏢 Company Culture

Industry: United Tech operates within the technology sector, specifically focusing on communication platforms and social networking. Their product targets Tier-1 markets (US, Canada, UK) and aims to create an ad-free space for authentic interaction, blending real-time communication, content, and social networking. This positions them in a competitive landscape where user experience, engagement, and platform integrity are paramount.

Company Size: While specific numbers are not provided for "United Tech," the description of a "strong and experienced design team" and a product with "over 1 million users" suggests a company that has moved beyond startup phase and is likely in a growth stage, perhaps 50-250 employees, large enough to have dedicated functional teams but small enough to foster close collaboration.

Founded: The founding date of "United Tech" is not provided. However, the emphasis on internal growth ("70% of our heads and leads have grown into their roles here") implies a company that has been established long enough to develop internal talent pipelines and career progression paths.

Team Structure:

• Design Team: The role is part of an experienced design team that prioritizes knowledge sharing and mentorship, indicating a collaborative and supportive environment for designers.

• Cross-functional Collaboration: Close collaboration is expected with Product, Marketing, and Engineering teams, highlighting a GTM-aligned structure where design is integrated into the broader product development and go-to-market strategy.

• Reporting: The role is described as handling "Junior–Middle level product design tasks," suggesting it reports into a Design Lead or Head of Design, who in turn likely collaborates closely with Product Management and Marketing leadership.

Methodology:

• User-Centric Design: The core methodology revolves around user-centered design principles, focusing on improving user journeys, optimizing funnels, and leveraging user insights.

• Data-Driven Decisions: Analysis of user behavior and conversion metrics plays a crucial role in informing design decisions and driving product improvements.

• AI Integration: A forward-thinking approach that incorporates modern AI tools to enhance productivity, creativity, and workflow efficiency.

• Agile Development: The mention of working with Product, Marketing, and Engineering teams suggests an agile or iterative development process.

Company Website: [Not provided, but likely 'unitedtech.ai' based on domain_derived]

📝 Enhancement Note: The company's focus on creating an ad-free, authentic communication platform for Tier-1 markets implies a strong emphasis on user experience and retention. The company culture appears to value continuous learning, internal growth, and cross-functional collaboration, which are essential for driving effective product operations and GTM strategies.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level UX/UI Designer, suitable for individuals with 2-5 years of experience. It offers a pathway to further specialize in Product Design or transition into roles with broader GTM or Product Operations impact due to the emphasis on conversion optimization and data analysis.

Reporting Structure: The UX/UI Designer will likely report to a Senior UX/UI Designer, a Design Lead, or the Head of Design. This individual will work closely with Product Managers, Marketing Specialists, and Engineering teams, participating in cross-functional project teams.

Operations Impact: The role has a direct impact on key business operations by:

• Improving Conversion Rates: Directly influencing lead generation, user acquisition, and activation through optimized landing pages and product funnels.

• Enhancing User Engagement & Retention: Designing intuitive interfaces and features that keep users active on the platform, reducing churn.

• Streamlining Product Development: Providing clear, well-structured design assets that facilitate efficient development cycles.

• Supporting Marketing Initiatives: Creating compelling visual assets and landing pages that drive marketing campaign success.

Growth Opportunities:

• Senior UX/UI Designer/Product Designer: Progression to more complex design challenges, leading design initiatives, and mentoring junior designers.

• Specialization in CRO: Deepening expertise in conversion rate optimization, A/B testing, and user behavior analysis, potentially moving into a dedicated CRO role.

• Product Management: Transitioning into Product Management roles by leveraging a strong understanding of user needs, business goals, and product strategy.

• Design Leadership: Developing leadership skills to manage design teams, define design strategy, and influence product direction.

• AI in Design: Becoming a subject matter expert in leveraging AI tools for design innovation and efficiency.

📝 Enhancement Note: The emphasis on internal growth and opportunities to move into leadership roles is a significant draw. For operations professionals, understanding how design directly influences conversion and retention metrics is crucial, framing this role as a key contributor to GTM success.

🌐 Work Environment

Office Type: United Tech offers a hybrid work model with a modern "Kyiv hub" and the option for fully remote work. This provides flexibility for employees to choose their preferred working environment.

Office Location(s): The primary office hub is located in Kyiv, Ukraine. Specific details about the hub's amenities or accessibility are not provided but are implied to be a comfortable and modern workspace.

Workspace Context:

• Collaborative Hub: The Kyiv hub is designed to foster collaboration among team members, offering a space for in-person interaction, workshops, and team events.

• Tooling: Access to modern equipment or depreciation of personal tools ensures designers have the necessary resources to perform their job effectively.

• Team Interaction: Opportunities for frequent interaction with a highly skilled team of Middle & Senior professionals, facilitating knowledge exchange and mentorship. The culture encourages sharing practical cases and expertise.

Work Schedule: The role offers a flexible schedule, aligning with the 40-hour work week, which supports a healthy work-life balance and accommodates different working styles, especially for remote employees.

📝 Enhancement Note: The flexibility to work remotely or from a central hub, combined with a flexible schedule, is a significant benefit for operations professionals who often require adaptability. The emphasis on collaboration within the Kyiv hub and via remote channels suggests a culture that values both focused individual work and team synergy.

📄 Application & Portfolio Review Process

Interview Process:

• Intro Call: An initial screening to assess basic qualifications, cultural fit, and understanding of the role's operational impact.

• Technical Interview: In-depth discussion focusing on UX/UI principles, Figma proficiency, design system knowledge, and problem-solving approaches. Be prepared to discuss your design process and how you've applied it to real-world challenges.

• Test Task: A practical assignment designed to evaluate your design skills, problem-solving abilities, and how you approach specific design challenges relevant to the company's product. This is a critical opportunity to showcase your process and understanding of conversion optimization.

• Final Interview: A broader discussion, potentially with leadership, to assess strategic thinking, collaboration skills, and overall fit with the company's mission and values.

• Reference Check: Standard verification of previous employment and performance.

Portfolio Review Tips:

• Showcase Your Process: For each project, clearly outline the problem, your role, the steps you took (research, ideation, design, testing), and the outcome. Use visuals effectively to guide the reviewer.

• Quantify Your Impact: Where possible, present metrics demonstrating the success of your designs. Focus on improvements in conversion rates, user engagement, task completion times, or other relevant KPIs.

• Highlight CRO & AI: Specifically include projects where you've focused on conversion rate optimization and showcase how you've utilized AI tools in your workflow. Explain the strategy behind these efforts.

• Demonstrate Figma Mastery: Ensure your portfolio includes examples that clearly exhibit advanced Figma skills, such as complex component usage, Auto Layout, and interactive prototyping.

• Tell a Story: Frame your projects as narratives that highlight challenges, your problem-solving approach, and the tangible results you achieved.

Challenge Preparation:

• Understand the Product: Research United Tech's communication platform, its target audience, and its unique selling propositions (ad-free, authentic interaction).

• Practice Funnel Analysis: Be prepared to discuss how you would analyze a user funnel for a communication platform and propose design improvements.

• AI Tool Familiarity: Be ready to discuss specific AI tools you've used and how they can benefit the design process for this company.

• Design System Thinking: Prepare to discuss your approach to building or maintaining design systems and ensuring brand consistency.

📝 Enhancement Note: The interview process includes a test task, which is a common practice for design roles. Candidates should prepare a portfolio that not only showcases design aesthetics but also demonstrates a data-driven approach to problem-solving and a clear understanding of how design impacts business metrics like conversion rates.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool, requiring advanced proficiency in components, Auto Layout, prototyping, and design system management.

• AI Productivity Tools: A range of AI tools for productivity enhancement, visual creation, and design workflow optimization (specific tools not named, but candidates should be prepared to discuss their experience).

• Prototyping Tools: Integrated within Figma or standalone tools for creating interactive prototypes.

Analytics & Reporting:

• User Behavior Analytics: Tools (e.g., Amplitude, Mixpanel, Google Analytics) used to analyze user journeys, identify drop-off points, and measure conversion rates.

• A/B Testing Platforms: Familiarity with platforms used for testing design variations and measuring their impact on key metrics.

CRM & Automation:

• While not explicitly mentioned for the designer, understanding how CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo) work and how landing pages/product interfaces integrate with them can be beneficial for CRO context.

📝 Enhancement Note: Proficiency in Figma is non-negotiable. The emphasis on AI tools suggests an openness to adopting new technologies, and candidates should be prepared to discuss their experience with and enthusiasm for AI in design. Experience with analytics platforms is critical for demonstrating the ability to analyze user behavior and impact conversion rates.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving user needs, ensuring intuitive and enjoyable experiences.

• Data-Driven Innovation: Utilizing data and analytics to inform design decisions, optimize performance, and drive measurable outcomes.

• Continuous Growth & Learning: A culture that encourages skill development, knowledge sharing, and staying abreast of industry trends, including AI in design.

• Collaboration & Support: Working effectively in cross-functional teams, with an emphasis on mentorship and mutual support within the design team.

• Efficiency & Effectiveness: Striving for streamlined workflows and impactful design solutions that meet business objectives.

Collaboration Style:

• Cross-functional Integration: Active collaboration with Product, Marketing, and Engineering to ensure designs are aligned with business goals, user needs, and technical feasibility.

• Open Communication: Encouraging clear, constructive feedback and open dialogue to refine designs and solve problems collectively.

• Knowledge Sharing: A strong emphasis on sharing practical cases, expertise, and best practices within the design team and across departments.

📝 Enhancement Note: The company culture appears to foster an environment where design is seen as a strategic partner in product development and business growth, not just an aesthetic layer. The emphasis on continuous learning and knowledge sharing is particularly beneficial for operations professionals who need to adapt to evolving tools and methodologies.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Effectively translating diverse stakeholder requirements and business objectives into user-friendly and conversion-driving designs.

• Adapting to AI Advancements: Staying current with the rapid evolution of AI tools and integrating them effectively and ethically into the design workflow.

• Maintaining Consistency at Scale: Ensuring design consistency across a growing product with millions of users and potentially diverse market adaptations.

• Measuring Design Impact: Quantifying the direct impact of design changes on key business metrics, especially in a complex communication platform.

Learning & Development Opportunities:

• Advanced Product Design Skills: Opportunities to deepen expertise in user research, interaction design, and product strategy.

• Conversion Rate Optimization (CRO) Specialization: Focused development in analyzing user behavior, A/B testing, and implementing data-driven design improvements.

• AI in Design Mastery: Becoming proficient in leveraging cutting-edge AI tools for design ideation, content generation, and workflow automation.

• Mentorship & Leadership: Guidance from senior designers and potential pathways to leadership roles within the design team.

• Industry Exposure: Reimbursement for professional courses and English classes provides avenues for continuous skill enhancement.

📝 Enhancement Note: The role presents an excellent opportunity to grow in areas highly relevant to GTM and Revenue Operations, particularly in conversion optimization and the strategic application of AI. The challenges are framed as opportunities for skill development and career advancement.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used user data to identify a bottleneck in a user journey and how you designed a solution to address it. What were the results?" (Focus on process, data, and quantifiable outcomes).

• "How have you leveraged AI tools in your design process for a recent project? What were the benefits and any limitations you encountered?" (Demonstrate practical AI application and critical thinking).

• "Imagine our communication platform needs to increase user engagement by 15% this quarter. Outline your approach to designing features or optimizing existing ones to achieve this goal." (Showcase strategic thinking, user focus, and understanding of engagement metrics). Company & Culture Questions:

• "What do you know about United Tech and our mission to create an ad-free communication platform? How does this resonate with your design philosophy?" (Research the company and align your values).

• "How do you approach collaboration with Product Managers and Engineers? Can you give an example of a successful cross-functional project?" (Highlight teamwork and communication skills).

• "How do you measure the success of your design work beyond aesthetics? What KPIs are most important to you?" (Emphasize data-driven approach and business impact). Portfolio Presentation Strategy:

• Structure for Impact: Begin with a high-level overview of the project and your role, then dive into the problem statement and your research. Clearly articulate your design decisions, supported by visuals, and conclude with the results and learnings.

• Quantify Everything Possible: For each case study, highlight any metrics you influenced or achieved. If exact numbers are unavailable, discuss the intended impact and how you would measure it.

• Emphasize the "Why": Explain the rationale behind your design choices, linking them back to user needs, business goals, and conversion optimization principles.

• Showcase AI Integration: If applicable, dedicate a section or highlight within a project how AI tools were used and what value they added.

• Be Ready for Figma Deep Dives: Prepare to navigate your Figma files and explain your component structure, Auto Layout usage, and prototyping logic.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative design skills, analytical problem-solving, and a clear understanding of how design contributes to business objectives, particularly conversion rates and user engagement. Expect questions that probe your process, your ability to work with data, and your familiarity with modern tools like AI.

📌 Application Steps

To apply for this UX/UI Designer position:

• Submit your application through the provided link on jobs.lever.co.

• Curate Your Portfolio: Select 2-3 of your strongest projects that best showcase your UX/UI process, Figma proficiency, and, critically, your experience with conversion rate optimization and AI tool integration. Ensure each project clearly outlines the problem, your solution, your process, and quantifiable results.

• Optimize Your Resume: Tailor your resume to highlight keywords from the job description, such as "Figma," "UX/UI Design," "Conversion Rate Optimization," "AI Tools," "User Flows," "Design Systems," and "Prototyping." Quantify achievements where possible.

• Prepare Your Presentation: Rehearse presenting your portfolio, focusing on storytelling, clear articulation of your process, and demonstrating the business impact of your design decisions. Practice explaining your Figma file structure and prototyping capabilities.

• Research United Tech: Understand the company's product, mission, and target market. Prepare to discuss how your design philosophy and skills align with their goals and culture, particularly their focus on an ad-free, authentic communication platform.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.