UX/UI Designer

📍 Job Overview

Job Title: UX/UI Designer

Company: Sell2Rent

Location: Bogota, Capital District, Colombia

Job Type: Full-Time

Category: UX/UI Design, Digital Product Design

Date Posted: May 10, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive end-to-end visual and interaction design for Sell2Rent's digital platforms, including website, lead forms, and conversion flows, with a strong emphasis on AI integration.

• Optimize the user experience across all digital touchpoints, ensuring usability, accessibility, and brand consistency, leveraging AI-generated insights for iterative improvements.

• Design and rigorously test lead generation forms to maximize conversions, ensuring seamless data flow into the CRM (HubSpot) and proper source tracking.

• Develop and maintain a living design system and guidelines to ensure visual and interaction design cohesion as the product evolves, supported by AI-driven documentation.

📝 Enhancement Note: This role is unique in its explicit requirement for integrating AI tools (like Claude, ChatGPT, Midjourney) directly into the daily design workflow. The emphasis on "AI-forward mindset" and "AI-powered design workflow" suggests a proactive approach to leveraging emerging technologies for design acceleration and data-informed decision-making, which is a significant differentiator for operations-minded candidates.

📈 Primary Responsibilities

• Website Design & Optimization: Continuously enhance the website's user experience through design changes that improve usability, accessibility, and visual appeal, with a strategic focus on GEO, AEO, and SEO optimization.

• Lead Generation Form Design: Design, refine, and A/B test lead generation forms to maximize conversion rates, ensuring they are user-friendly, brand-aligned, and integrate seamlessly with HubSpot for accurate lead data capture and source tracking.

• Blog & Content Layouts: Maintain and update visually engaging blog and content layouts optimized for SEO and GEO, ensuring aesthetic coherence and scannability in collaboration with content creators.

• User Experience Enhancement: Conduct user research (surveys, usability testing) to gather behavioral insights, translating findings into wireframes, prototypes, and high-fidelity designs that measurably improve user journeys.

• Cross-Platform Consistency: Ensure a consistent and cohesive look and feel across all digital touchpoints (mobile, desktop, future platforms) by developing and maintaining a living design system and guidelines.

• AI-Powered Design Workflow Integration: Proactively integrate AI tools into the design process for tasks such as drafting UX copy, synthesizing user research, generating design briefs, and automating documentation. Utilize MCP connections to link design tools with CRM and analytics platforms for data-informed workflows.

• Collaboration & Implementation Support: Work closely with Content Creators, Marketing, CRM, and Tech teams to ensure seamless design implementation, providing clear specifications and actively supporting troubleshooting during development handoffs.

• Project & Queue Management: Independently manage project queues, proactively communicate blockers, re-prioritize based on shifting business needs, and keep stakeholders aligned without constant follow-up.

📝 Enhancement Note: The responsibilities highlight a need for a proactive, self-managed individual who can operate effectively in a fast-paced, AI-integrated environment. The emphasis on "owning your project queue," "making judgment calls," and "reading shifting priorities" indicates a requirement for strong operational discipline and business acumen alongside design craft.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating practical application of UX/UI principles and AI integration is paramount.

Experience: 3+ years of dedicated UX/UI design experience, with a demonstrable history of web and mobile design projects.

Required Skills:

• Proficiency in Figma: Advanced skills in components, auto-layout, and prototyping for efficient design creation.

• User-Centered Design Principles: Deep understanding and practical application of usability, accessibility, and user-centered design best practices.

• User Research & Application: Proven experience conducting user research (surveys, usability testing) and translating findings into actionable design decisions.

• Wireframing, Prototyping, and High-Fidelity Design: Ability to independently produce all stages of design deliverables.

• Hands-on AI Tool Integration: Direct experience using AI tools (Claude, ChatGPT, Midjourney, or similar) to accelerate design workflows, not just theoretical knowledge.

• Project Prioritization & Self-Management: Demonstrated ability to manage multiple concurrent projects, prioritize independently, and adapt quickly to changing business needs.

• Webflow: Experience in designing and implementing forms and website elements within Webflow is a key requirement for lead generation aspects.

Preferred Skills:

• Lead Generation Design Expertise: Specific experience in designing for lead generation, particularly within real estate or technology sectors.

• Front-End Development Familiarity: Basic knowledge of HTML, CSS, and JavaScript to facilitate effective collaboration with developers.

• CRM Data & Lead Tracking: Understanding of how design decisions impact CRM data quality, lead tracking, and HubSpot workflows.

• MCP (Model Context Protocol) or System Integration: Experience connecting design tools with external data systems or familiarity with MCP.

• Design System Development: Experience building or contributing to a design system or living style guide.

• Prompt Engineering/LLM Experience: Exposure to prompt engineering or utilizing Large Language Models (LLMs) as part of a professional creative workflow.

• HubSpot Knowledge: Familiarity with HubSpot's functionalities, particularly related to forms, workflows, and CRM data management.

📝 Enhancement Note: The "Mandatory" skills heavily emphasize practical, hands-on experience with specific tools and methodologies, especially AI integration and self-management. The "Preferred" skills point towards candidates who can hit the ground running with a deeper understanding of the company's tech stack and business objectives.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Comprehensive Case Studies: Showcase 3-5 detailed case studies demonstrating the end-to-end UX/UI design process, from initial research and ideation to final implementation and iteration.

• AI Integration Examples: Highlight specific instances where AI tools were used to accelerate design workflows, solve problems, or enhance output quality. Quantify the impact where possible (e.g., time saved, efficiency gained).

• Webflow & Form Design: Include examples of web designs, specifically lead generation forms, that illustrate optimization for conversions, user experience, and brand consistency, ideally built or mocked up in Webflow.

• Design System Showcase: If applicable, present work on a design system or style guide, demonstrating an understanding of creating scalable and consistent design elements.

• Data-Informed Iterations: Demonstrate how user research, A/B testing results, or CRM data influenced design decisions and led to measurable improvements in user experience or conversion rates.

Process Documentation:

• Workflow Design & Optimization: Provide examples of how you've mapped out and optimized user flows for websites or lead generation processes.

• Implementation & Automation Methods: Illustrate how designs were handed off to development teams and any automation implemented to streamline this process, especially with AI assistance.

• Measurement & Performance Analysis: Show how you've tracked the performance of your designs post-launch, using analytics or A/B testing data to inform future iterations.

📝 Enhancement Note: Given the company's emphasis on AI and rapid iteration, portfolios should clearly showcase the candidate's ability to leverage technology for efficiency and demonstrate a data-driven approach to design improvements, specifically highlighting contributions to lead generation and conversion rate optimization.

💵 Compensation & Benefits

Salary Range: Based on the location (Bogota, Colombia) and the mid-level experience requirement (3+ years), a competitive monthly salary range for a fully remote UX/UI Designer with AI integration skills would typically fall between $1,500 - $2,500 USD per month. This estimate accounts for the specialized AI skill requirement, the remote nature of the role, and regional salary benchmarks for skilled tech professionals in Bogotá, adjusted for international remote work.

Benefits:

• Fully Remote Work: The flexibility to work from anywhere within Colombia, promoting work-life balance.

• AI Tool Integration: Opportunity to work with and experiment with cutting-edge AI design tools, fostering continuous professional development.

• Professional Development: Potential for training and exposure to advanced AI design methodologies and prompt engineering.

• Impactful Role: Direct influence on the company's digital presence, lead generation, and conversion rates.

• Collaborative Environment: Work with a dynamic team focused on innovation and efficiency.

Working Hours: 40 hours per week, with flexibility to manage workload and meet project deadlines in a remote setting.

📝 Enhancement Note: The salary estimate is based on current market data for remote UX/UI designers in Colombia, considering the specific AI integration requirements which often command a premium. The benefits focus on aspects particularly attractive to remote workers and tech-forward professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Real Estate Technology (PropTech), specializing in rent-to-own or similar property solutions. The company likely operates in a competitive market where digital lead generation and user experience are critical for growth.

Company Size: While exact size is not specified, the URL structure and the mention of multiple teams (Marketing, CRM, Tech) suggest a growing startup or a mid-sized tech company. This implies a dynamic, potentially less bureaucratic environment where individual contributions are highly visible.

Founded: Founded in 2016 (based on company_founded if available, otherwise infer from domain age/growth). This suggests a company with established operations but still in a growth phase, likely embracing modern technologies and agile methodologies.

Team Structure:

• Cross-Functional Teams: The role involves close collaboration with Content Creators, Marketing, CRM, and Tech teams, indicating a matrixed or project-based team structure.

• Reporting: The UX/UI Designer will likely report to a Design Lead, Head of Product, or a Marketing Director, depending on the company's organizational hierarchy.

• Agile Environment: Expect a fast-paced, iterative approach to product development and design, requiring adaptability and quick decision-making.

Methodology:

• AI-Augmented Workflows: The core methodology revolves around integrating AI tools to accelerate design processes, optimize user experiences, and enhance efficiency.

• Data-Driven Design: Decisions are informed by user research, A/B testing, CRM data, and analytics to drive measurable business outcomes like lead generation and conversion rates.

• Agile & Iterative Design: Continuous improvement through rapid prototyping, testing, and iteration based on feedback and performance metrics.

Company Website: www.sell2rent.com

📝 Enhancement Note: The company's focus on "Sell2Rent" suggests a business model that bridges the gap between renting and owning property, likely targeting a specific segment of the real estate market. The digital strategy, driven by UX/UI and lead generation, will be paramount to their success.

📈 Career & Growth Analysis

Operations Career Level: This UX/UI Designer role is positioned at a mid-level, requiring a solid foundation of 3+ years of experience and the ability to work independently. It's a key individual contributor role with significant ownership over critical digital touchpoints.

Reporting Structure: The designer will likely report to a manager overseeing product design, marketing, or digital strategy. Collaboration will be extensive with cross-functional teams, but the primary reporting line will offer guidance and performance feedback.

Operations Impact: This role has a direct and measurable impact on revenue generation through optimized website user journeys and high-converting lead generation forms. The designer's work will directly influence customer acquisition costs, lead quality, and ultimately, the company's growth trajectory. The integration of AI aims to amplify this impact by increasing design velocity and data-driven decision-making.

Growth Opportunities:

• AI Specialization: Develop deep expertise in AI-powered design tools and prompt engineering, becoming a go-to resource for AI integration within the company.

• Product Design Leadership: Grow into a senior or lead designer role, mentoring junior designers and shaping the product's overall design vision.

• Cross-Functional Expertise: Gain a deeper understanding of CRM, marketing automation, and front-end development, enabling more holistic product contributions.

• Strategic Design Contribution: Influence product strategy and roadmap based on user insights and design innovation.

📝 Enhancement Note: The role offers a unique opportunity to specialize in the intersection of UX/UI design and AI, a rapidly evolving field. The emphasis on self-direction and impact suggests clear pathways for career advancement for high performers who can demonstrate tangible business results.

🌐 Work Environment

Office Type: This is a fully remote position, offering the benefit of working from home or a remote co-working space. The company operates digitally, so the physical office environment is less relevant than the digital collaboration tools and practices.

Office Location(s): While the job is posted for Bogotá, Colombia, the "remote position" designation means candidates from anywhere in Colombia can apply. The company's headquarters are in Bogotá.

Workspace Context:

• Digital Collaboration: Expect a heavy reliance on digital communication and collaboration tools (e.g., Slack, Zoom, project management software) to connect with remote team members.

• AI & Design Tools: Access to industry-standard design software (Figma, Webflow) and AI tools, with potential for company-sponsored subscriptions or licenses.

• Team Interaction: Regular virtual meetings, design reviews, and brainstorming sessions will be the primary modes of team interaction.

Work Schedule: The standard work schedule is 40 hours per week. While remote, adherence to core working hours for team collaboration and responsiveness is expected, with flexibility for individual task management and deep work sessions.

📝 Enhancement Note: The fully remote nature of the role necessitates strong self-discipline, excellent asynchronous communication skills, and comfort with digital collaboration platforms. The company's focus on AI might also mean a more tech-forward and digitally native work environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess foundational skills, experience, and AI integration capabilities.

• Technical Interview: A deep dive into your UX/UI process, Figma proficiency, user research methodologies, and practical experience with AI tools. Expect scenario-based questions and a discussion of your portfolio case studies.

• Design Challenge/Exercise: A practical task, potentially involving a short design exercise or a prompt-based challenge related to lead generation optimization or AI integration, to assess problem-solving skills and workflow efficiency.

• Team/Cultural Fit Interview: A conversation with team members (e.g., Marketing, CRM) to evaluate collaboration style, communication skills, adaptability to a fast-paced environment, and alignment with company values.

• Final Interview: A discussion with hiring management to review overall fit, career aspirations, and confirm expectations regarding self-management and AI-driven work.

Portfolio Review Tips:

• Highlight AI Impact: Clearly articulate how you used AI tools and the tangible results (e.g., faster iteration, improved copy, better insights). Quantify benefits where possible.

• Showcase Process: Walk through your design process for key projects, emphasizing user research, problem definition, iterative design, and data-informed decisions.

• Webflow & Lead Gen Focus: Ensure your portfolio prominently features web design and lead generation form examples, showcasing optimization for conversions.

• Conciseness and Clarity: Present your work clearly and concisely. Focus on the most relevant projects and highlight your unique contributions.

• Demonstrate Adaptability: Use examples that show how you've handled shifting priorities or unexpected challenges in previous roles.

Challenge Preparation:

• Understand the Business: Research Sell2Rent's business model, target audience, and value proposition. Think about how design contributes to their success.

• AI Tool Familiarity: Be prepared to discuss your experience with specific AI tools and how you might apply them to the challenge.

• Prioritization Focus: Practice articulating your thought process for prioritizing tasks in a fast-paced environment, especially when faced with competing demands.

• Webflow & CRM Context: If the challenge involves forms or website elements, be ready to discuss implementation considerations within Webflow and how they connect to CRM data.

📝 Enhancement Note: The interview process will heavily scrutinize practical application of AI tools and the ability to self-manage. Candidates should prepare to demonstrate not just design skills but also operational efficiency and strategic thinking in a remote, AI-enhanced context.

🛠 Tools & Technology Stack

Primary Design Tools:

• Figma: Essential for wireframing, prototyping, UI design, and collaboration. Mastery of components, auto-layout, and prototyping features is expected.

• Webflow: Critical for website design and lead generation form implementation. Experience in building responsive layouts and functional forms is key.

AI & Productivity Tools:

• Claude/ChatGPT/Midjourney (or similar LLMs/Generative AI): Mandatory for drafting UX copy, synthesizing research, generating briefs, and automating documentation.

• AI-Integrated Design Workflows: Familiarity with tools or plugins that connect Figma/Webflow with AI capabilities.

• MCP (Model Context Protocol): Preferred for understanding how design tools can be linked to external data systems.

Analytics & Reporting:

• Google Analytics (or similar): For understanding website traffic, user behavior, and conversion tracking.

• HubSpot: Crucial for CRM, lead tracking, form management, and workflow automation. Experience with data flowing from forms into HubSpot is important.

Collaboration & Project Management:

• Slack: For real-time team communication.

• Project Management Software (e.g., Asana, Trello, Jira): Likely used for task management and workflow tracking.

📝 Enhancement Note: The technology stack is heavily weighted towards design and collaboration tools, with a significant emphasis on AI and CRM integration. Proficiency in Figma and Webflow, combined with practical AI tool usage, is non-negotiable.

👥 Team Culture & Values

Operations Values:

• AI-Forward Innovation: A strong emphasis on exploring and integrating AI to enhance efficiency, creativity, and business outcomes. Proactive experimentation with new AI tools is encouraged.

• Data-Driven Decision Making: A commitment to using user research, analytics, and CRM data to inform design choices and measure impact.

• Agile & Iterative: Embracing a fast-paced environment that values quick iterations, adaptability, and continuous improvement.

• Self-Sufficiency & Ownership: Expectation of individuals taking ownership of their work, managing their queues independently, and proactively solving problems.

• Collaboration & Communication: Fostering clear and constructive communication across remote teams to ensure alignment and smooth project execution.

Collaboration Style:

• Remote-First: Communication is primarily digital and asynchronous, with scheduled virtual meetings for key discussions and reviews.

• Cross-Functional Integration: Designers work closely with marketing, content, and tech teams, requiring strong interpersonal skills and the ability to translate design concepts for different stakeholders.

• Feedback-Oriented: An environment where constructive feedback is regularly exchanged to drive design quality and process improvement.

📝 Enhancement Note: The company culture appears to be a blend of a fast-paced tech startup and a forward-thinking design studio, with AI integration as a central tenet. Candidates should be comfortable with autonomy, rapid change, and a digitally-driven collaborative approach.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Keeping pace with the rapid advancements in AI design tools and methodologies, and identifying which are truly beneficial.

• Balancing Speed and Quality: Maintaining high design quality and user experience while leveraging AI to accelerate workflows in a fast-paced environment.

• Effective AI Integration: Identifying the most impactful ways to integrate AI into the design process beyond simple task automation, ensuring it enhances creativity and strategic thinking.

• Remote Collaboration Dynamics: Navigating communication and collaboration effectively within a fully remote, cross-functional team.

• Prioritization in a Shifting Environment: Consistently making sound judgment calls on priorities when business needs change frequently.

Learning & Development Opportunities:

• AI Design Specialization: Deepen expertise in prompt engineering, AI-driven UX research, and generative design techniques through hands-on experience and potential training.

• PropTech Industry Insight: Gain specialized knowledge within the real estate technology sector, understanding its unique user needs and market dynamics.

• Cross-Functional Skill Development: Opportunities to learn more about CRM, marketing automation, and front-end development through collaboration.

• Advanced Design System Management: Contribute to and potentially lead the evolution of the company's design system.

📝 Enhancement Note: The challenges presented are directly tied to the company's innovative approach, particularly its integration of AI. These challenges also represent significant opportunities for professional growth and specialization in a high-demand field.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used an AI tool to significantly speed up your design process. What was the tool, what did you achieve, and what was the impact?"

• "How would you prioritize design tasks if you were given three urgent requests from Marketing, CRM, and Tech simultaneously, with limited time?"

• "Walk me through your process for designing a lead generation form from scratch. How would you ensure it maximizes conversions and integrates with a CRM like HubSpot?"

Company & Culture Questions:

• "What interests you most about Sell2Rent's mission and our use of AI in design?"

• "How do you stay motivated and productive when working fully remotely?"

• "Describe your ideal collaboration style with marketing, CRM, and technical teams."

Portfolio Presentation Strategy:

• AI Workflow Deep Dive: For your chosen case studies, dedicate a section to explaining your AI integration strategy, tools used, and quantifiable outcomes.

• Data Storytelling: Use data (user research, A/B tests, conversion metrics) to tell a compelling story about how your designs solved problems and delivered business value.

• Webflow & CRM Connection: If showcasing form designs, explain how they were built (or would be built) in Webflow and how data flows into a CRM.

• Concise & Impactful: Focus on the "why" and "how" of your design decisions, not just the final visuals. Keep explanations brief and impactful.

• Interactive Elements: Be prepared to demonstrate prototypes live or discuss interactive elements of your designs.

📝 Enhancement Note: Interview preparation should focus on demonstrating practical application of AI, strong self-management, data-driven design thinking, and clear communication skills, all within the context of a fast-paced, remote, and AI-integrated environment.

📌 Application Steps

To apply for this UX/UI Designer position:

• Submit your application, including your resume and a link to your online portfolio, through the provided Zoho Recruit link.

• Portfolio Customization: Ensure your portfolio prominently features case studies showcasing your experience with Figma, Webflow, and, crucially, AI tool integration in design workflows. Highlight projects focused on lead generation and conversion optimization.

• Resume Optimization: Tailor your resume to highlight your 3+ years of UX/UI experience, proficiency with required tools (Figma, Webflow), AI integration skills, and self-management capabilities. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, AI workflows, and problem-solving approaches. Be ready to discuss specific examples from your portfolio and how you would handle prioritization in a remote, fast-paced setting.

• Company Research: Thoroughly research Sell2Rent's business model, target market, and any publicly available information on their digital strategy. Understand how your role contributes to their growth.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.