UX/UI Designer

📍 Job Overview

Job Title: UX/UI Designer

Company: Miele

Location: Amsterdam, Netherlands

Job Type: Full time

Category: UX/UI Design, Digital Product Design

Date Posted: 2026-09-16

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Drive the customer journey and front-end experience for Miele's digital platforms, focusing on creating a premium digital shopping experience that directly influences sales.

• Leverage design thinking methodologies, usability testing, and A/B tests to continuously refine and optimize the user experience across e-commerce touchpoints.

• Take end-to-end responsibility for front-end design, from initial ideation and prototyping through to the delivery and ongoing optimization of digital features.

• Collaborate closely with Product Managers and IT teams to ensure both the desirability of user experiences and their technical feasibility and performance.

📝 Enhancement Note: This role is positioned within Miele's Digital UX/UI team, indicating a strategic focus on elevating the digital customer experience to a premium standard, directly impacting sales performance. The emphasis on end-to-end responsibility and cross-functional collaboration suggests a dynamic and impactful position for a UX/UI Designer.

📈 Primary Responsibilities

• Craft customer-centric e-commerce journeys, translating business requirements into compelling brand and product narratives that resonate with users.

• Design detailed wireframes that encompass all potential use cases, followed by the creation of high-fidelity UI assets ready for development.

• Actively participate in Design Thinking workshops to gain a deep understanding of the customer's decision-making processes and pain points.

• Develop and execute A/B tests to gather actionable insights, conduct thorough competitor analyses, and analyze customer surveys and website data to inform design decisions.

• Partner with Product Managers to define and refine features, ensuring continuous optimization of the user experience, and liaise with IT to confirm technical feasibility and performance standards.

• Contribute to and maintain Design Systems to ensure consistency and scalability across Miele's digital product ecosystem.

• Conduct user research and gather qualitative and quantitative data to support design hypotheses and validate solutions.

📝 Enhancement Note: The responsibilities highlight a blend of strategic thinking (customer journey, brand story) and tactical execution (wireframing, UI assets, A/B testing). The explicit mention of Design Systems indicates a need for a designer who can contribute to and uphold design consistency across multiple digital touchpoints.

🎓 Skills & Qualifications

Education:

• Ideally a university degree in Design, Technology, Marketing, or a related field, or equivalent practical experience.

• Bachelor's degree is a strong preference. Experience:

• 4+ years of dedicated experience in UX/UI design.

• Demonstrated experience in managing Design Systems.

• Foundational experience working for a premium brand, particularly within the consumer or FMCG (Fast-Moving Consumer Goods) industry, is highly valued.

• Experience working within agile development environments. Required Skills:

• UX Design: Proficient in user research, persona development, journey mapping, and information architecture.

• UI Design: Strong visual design skills, including layout, typography, color theory, and interaction design.

• Prototyping: Expertise in creating interactive prototypes using tools like Figma, Sketch, Adobe XD, or similar.

• Wireframing: Ability to translate concepts into clear and functional wireframes.

• Design Thinking: Familiarity with design thinking methodologies for problem-solving and innovation.

• A/B Testing: Understanding of A/B testing principles and how to design experiments to gather insights.

• E-commerce: Proven experience designing for e-commerce platforms and understanding online conversion funnels.

• Agile Methodologies: Experience working in agile development sprints and cross-functional teams.

• Data Analysis: Ability to interpret qualitative and quantitative data to inform design decisions and measure impact.

Preferred Skills:

• Experience with customer journey mapping tools.

• Knowledge of usability testing methodologies and tools.

• Familiarity with front-end development principles (HTML, CSS, JavaScript) to understand technical feasibility.

• Experience with international markets and diverse user bases.

📝 Enhancement Note: The requirement for experience with premium brands and the FMCG sector suggests a need for a designer who understands brand positioning, premium user experiences, and potentially the nuances of consumer purchasing behaviors in a competitive market. The emphasis on Design Systems points to a need for a structured and scalable approach to design.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust digital design portfolio showcasing end-to-end UX/UI design projects, with a strong emphasis on e-commerce applications.

• Evidence of your role in managing or contributing significantly to Design Systems, demonstrating an understanding of scalability and consistency.

• Case studies that clearly outline the problem, your design process, the solutions implemented, and the measurable impact (e.g., conversion rate improvements, user satisfaction scores).

• Examples of wireframes, user flows, interactive prototypes, and final UI designs.

• Demonstrations of how you have used data (qualitative and quantitative) and user research to inform design decisions. Process Documentation:

• Showcase your process for translating business requirements into user-centric designs.

• Detail your approach to conducting user research, usability testing, and A/B testing.

• Illustrate how you collaborate with Product Managers and IT for feature development and technical feasibility checks.

• Provide examples of how you have documented design decisions and specifications for development teams.

📝 Enhancement Note: The portfolio is critical for this role, requiring not just visual design but also a demonstration of a structured design process, data-driven decision-making, and experience with e-commerce specific challenges. The inclusion of Design Systems experience is a key differentiator.

💵 Compensation & Benefits

Salary Range:

Based on industry benchmarks for experienced UX/UI Designers in Amsterdam with 4+ years of experience and specialized e-commerce and premium brand experience, the estimated salary range is between €55,000 and €75,000 per year. This range can vary based on the candidate's specific skills, portfolio, and interview performance.

Benefits:

• Competitive salary package.

• Opportunities for professional development and continuous learning in UX/UI trends and technologies.

• Exposure to working with a globally recognized premium brand.

• Collaborative and international work environment in a vibrant city.

• Contribution to shaping the digital experience for a leading consumer goods company.

• Potential for involvement in innovative digital projects. Working Hours:

• Standard full-time working hours, typically around 40 hours per week.

• Flexibility may be available, but the role is primarily on-site, requiring consistent presence for team collaboration and workshops.

📝 Enhancement Note: The salary estimation is based on current market data for UX/UI Designers in Amsterdam, factoring in the experience level and specific industry requirements (premium brand, e-commerce). The benefits are inferred based on typical offerings for full-time roles at established international companies.

🎯 Team & Company Context

🏢 Company Culture

Industry: Appliances, Consumer Goods, Luxury Goods. Miele is a globally recognized manufacturer of high-quality domestic appliances and commercial equipment. The company is known for its premium positioning, durability, and innovative design.

Company Size: Miele is a large, established international corporation with a significant global workforce. This implies structured processes, potential for career advancement, and exposure to large-scale projects.

Founded: Miele was founded in 1899, signifying a long history of excellence, innovation, and a deep-rooted commitment to quality and customer satisfaction. This heritage likely influences the company's culture and emphasis on premium experiences.

Team Structure:

• The UX/UI Designer will be part of the Digital UX/UI team, a specialized group focused on enhancing digital customer experiences.

• This team likely collaborates closely with Product Management, Marketing, IT/Development, and potentially other regional digital teams.

• The structure is expected to be collaborative, with a focus on cross-functional teamwork to achieve shared digital objectives. Methodology:

• Data-Driven Design: Continuous refinement of user experience through the analysis of website data, usability testing, and A/B tests.

• Design Thinking: Employing a human-centered approach to problem-solving and innovation in digital product development.

• Agile Development: Working in iterative cycles with product and development teams to deliver features efficiently and adapt to feedback.

Company Website: https://www.miele.com/

📝 Enhancement Note: Miele's reputation for quality and premium products suggests a company culture that values excellence, attention to detail, and a strong customer focus. The UX/UI role will be instrumental in ensuring the digital touchpoints align with this premium brand image.

📈 Career & Growth Analysis

Operations Career Level: This role is for an experienced UX/UI Designer, typically considered a mid-level position. It involves significant responsibility for specific features and customer journeys, requiring both creative input and analytical rigor. It's a step beyond junior roles, demanding autonomy and the ability to drive design initiatives.

Reporting Structure: The UX/UI Designer will report to a lead within the Digital UX/UI team, likely a UX/UI Lead or Head of Digital Experience. They will work closely with Product Managers, who may have a dotted line reporting relationship for project-specific guidance.

Operations Impact: The UX/UI Designer's impact is direct and significant, as they are responsible for creating the front-end experience of Miele's digital platforms. Their work directly influences customer engagement, conversion rates, brand perception, and ultimately, sales performance. Optimizing the user journey is paramount to achieving Miele's e-commerce objectives.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas such as e-commerce UX, design systems management, or user research methodologies.

• Leadership: Progress into a Senior UX/UI Designer role, taking on more complex projects, mentoring junior designers, or leading design initiatives.

• Cross-functional Transition: Potential to move into Product Management roles, leveraging a strong understanding of user needs and product development.

• Global Exposure: Opportunities to work on international projects and collaborate with teams across different regions within Miele.

📝 Enhancement Note: The role offers a clear path for growth within a specialized UX/UI track or a broader transition into product management, supported by Miele's global presence and commitment to digital innovation.

🌐 Work Environment

Office Type: The role is on-site in Amsterdam, suggesting a professional office environment typical of a large, established international corporation. This setting often fosters a structured yet collaborative atmosphere.

Office Location(s): Amsterdam, Netherlands. This vibrant European capital offers a high quality of life, excellent public transport, and a diverse international community.

Workspace Context:

• Collaborative Environment: Expect a workplace that encourages interaction and teamwork, with opportunities for brainstorming sessions, design critiques, and cross-functional meetings.

• Tools and Technology: Access to industry-standard design and prototyping software, likely including Figma, Sketch, Adobe Creative Suite, and potentially specialized tools for user research and analytics.

• Team Interaction: Regular opportunities to collaborate with product managers, developers, marketers, and other designers, fostering a dynamic exchange of ideas and expertise.

Work Schedule: Primarily full-time, on-site hours (approximately 40 hours/week). While some flexibility might be present, the core expectation is consistent presence in the Amsterdam office to facilitate direct collaboration.

📝 Enhancement Note: The on-site requirement in Amsterdam underscores Miele's emphasis on in-person collaboration and team synergy, crucial for complex design projects and maintaining a consistent brand experience across digital touchpoints.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with HR or a recruiter to assess basic qualifications, cultural fit, and interest.

• Portfolio Review & Technical Interview: A detailed presentation of your portfolio to the hiring manager and potentially other design team members. Expect in-depth questions about your design process, problem-solving skills, and experience with e-commerce and premium brands.

• Design Challenge/Case Study: You may be asked to complete a take-home design challenge or present a case study on a relevant problem, demonstrating your ability to apply design thinking and address business objectives.

• Team/Cross-functional Interviews: Meetings with Product Managers, IT representatives, or other stakeholders to assess collaboration skills and understanding of technical feasibility.

• Final Interview: Potentially with a senior leader for final approval, focusing on strategic alignment and long-term fit.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects, prioritizing e-commerce and premium brand experiences.

• Tell a Story: For each project, clearly articulate the business problem, your role, the user needs, your design process (research, ideation, testing), key decisions, challenges, and the quantifiable results achieved.

• Highlight Process: Showcase your wireframes, user flows, prototypes, and final UI, but also emphasize how you arrived at these solutions.

• Demonstrate Data Usage: Explain how you used qualitative and quantitative data to inform your design choices and measure success.

• Design Systems Focus: If applicable, clearly present your contributions to design systems and how you ensured consistency.

• Be Prepared for Questions: Anticipate questions about your design rationale, how you handle feedback, and your approach to technical constraints.

Challenge Preparation:

• Understand the Brief: Thoroughly analyze any design challenge prompt, identifying the core problem and constraints.

• Embrace Design Thinking: Structure your approach around user needs, ideation, prototyping, and testing, even if time is limited.

• Focus on Impact: Clearly articulate how your proposed solution would benefit the user and Miele's business objectives.

• Present Clearly: Prepare a concise and well-structured presentation, focusing on your thought process and justification for design decisions.

📝 Enhancement Note: The interview process will heavily scrutinize your portfolio and your ability to articulate your design process and its impact. Be prepared to defend your design decisions with data and a clear understanding of business goals.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma, Sketch, Adobe XD, InVision (or similar industry-standard tools). Proficiency in at least one is essential.

• Wireframing: Balsamiq, Axure RP, or features within primary design tools.

• Design Systems Management: Tools for documenting and maintaining design system components and guidelines.

Analytics & Reporting:

• Web Analytics: Google Analytics, Adobe Analytics (or similar) for understanding user behavior and website performance.

• A/B Testing Platforms: Optimizely, VWO, Google Optimize (or internal tools) for experimental design.

• Data Visualization: Tools like Tableau or Power BI might be used by related teams, but understanding how to interpret data from them is beneficial.

CRM & Automation:

• While not a direct CRM role, understanding how UX/UI design impacts CRM data capture and customer segmentation within a CRM context (e.g., Salesforce) is advantageous.

• Familiarity with project management and collaboration tools like Jira, Confluence, Asana, or Trello is expected due to agile work practices.

📝 Enhancement Note: Proficiency in modern design and prototyping tools like Figma is likely a key requirement. Experience integrating design work with analytics and A/B testing platforms is crucial for demonstrating impact and driving optimization.

👥 Team Culture & Values

Operations Values:

• Customer Centricity: A deep-seated commitment to understanding and serving the customer's needs, ensuring digital experiences are intuitive and valuable.

• Excellence & Quality: Reflecting Miele's brand ethos, there's an expectation of high standards in design execution, attention to detail, and delivering premium user experiences.

• Innovation: A drive to explore new technologies and design approaches to continually enhance digital offerings and stay ahead of industry trends.

• Collaboration: A strong emphasis on teamwork, open communication, and cross-functional partnership to achieve collective goals.

• Data-Driven Decision Making: Using insights from data, research, and testing to inform design choices and measure the effectiveness of solutions.

Collaboration Style:

• Cross-functional Integration: Proactive engagement with Product Managers, IT developers, and Marketing teams to ensure alignment and feasibility.

• Iterative Feedback: A culture that encourages constructive feedback during design reviews and within agile sprints.

• Knowledge Sharing: Openness to sharing best practices, learnings from experiments, and design insights within the UX/UI team and broader digital organization.

• Agile Workflow: Embracing iterative development, flexibility, and adaptability to changing project requirements and priorities.

📝 Enhancement Note: The team culture likely mirrors Miele's overall brand values of quality and customer focus, applied through modern digital design practices and collaborative, agile methodologies.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Premium Brand with E-commerce Functionality: Ensuring the digital experience feels premium and aspirational while also being highly functional and conversion-oriented for e-commerce.

• Global Consistency vs. Local Adaptation: Designing for a global brand requires maintaining a consistent core experience while potentially accommodating regional nuances and preferences.

• Technical Constraints: Navigating the technical limitations of existing platforms and working collaboratively with IT to find optimal solutions.

• Data Interpretation Complexity: Synthesizing insights from various sources of qualitative and quantitative data to make informed design decisions.

Learning & Development Opportunities:

• Advanced UX/UI Techniques: Opportunities to attend workshops, webinars, or courses on cutting-edge UX/UI methodologies, tools, and trends.

• Industry Conferences: Potential to attend relevant design and e-commerce conferences to gain insights and network.

• Mentorship: Access to experienced designers and product leaders within Miele who can provide guidance and career advice.

• Cross-functional Exposure: Gaining deeper understanding of product management, marketing strategies, and IT development processes.

📝 Enhancement Note: The challenges are inherent to working with a large, premium brand in the digital space. The growth opportunities are robust, driven by Miele's commitment to innovation and employee development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance a premium brand's aesthetic with the functional requirements of an e-commerce platform. How did you approach this?" (Focus on design rationale, compromise, and outcome.)

• "Walk me through a complex e-commerce user journey you designed. What were the key decision points, and