UX/UI Designer

📍 Job Overview

Job Title: UX/UI Designer

Company: Loyalty Key A/S

Location: Dampfærgevej 21, 2100 København, Denmark

Job Type: Full-time

Category: UX/UI Design

Date Posted: June 02, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Design and scale digital products and user journeys for the CashbackmedVisa.dk platform, a leading loyalty program in the financial sector.

• Develop and maintain a scalable design system, optimizing its use for both designers and developers to ensure consistency and efficiency.

• Conduct comprehensive user research and usability testing to gather insights that inform design decisions and enhance the user experience.

• Create intuitive user flows, wireframes, and interactive prototypes to visualize and iterate on product designs before development.

• Collaborate closely with cross-functional teams, including developers and stakeholders, to ensure seamless integration of design into the product lifecycle.

📝 Enhancement Note: This role is critical for the continuous development and first-mover advantage of Loyalty Key's loyalty market products. The UX/UI Designer will be instrumental in shaping the next generation of web applications, directly impacting the user experience of Denmark's largest loyalty program. The emphasis on a scalable design system and collaboration with developers highlights the need for strong technical understanding and communication skills.

📈 Primary Responsibilities

• Design intuitive and engaging user interfaces for web applications, ensuring alignment with brand guidelines and user-centered principles.

• Develop and maintain a robust design system, including reusable components, style guides, and best practices for designers and developers.

• Create detailed wireframes, user flows, and interactive prototypes to effectively communicate design concepts and user journeys.

• Conduct user research, including interviews, surveys, and usability testing, to gather actionable insights and validate design decisions.

• Analyze user feedback and adoption data to identify areas for improvement and optimize the overall user experience.

• Collaborate effectively with product managers, developers, and other stakeholders to ensure design feasibility and successful implementation.

• Stay updated on the latest UX/UI design trends, technologies, and best practices to drive innovation within the team.

• Contribute to a proactive and results-oriented work environment by taking initiative and solving design challenges effectively.

📝 Enhancement Note: The responsibilities are geared towards building and scaling a complex digital product. The requirement to design a scalable design system and work with front-end technologies indicates a need for a designer who understands the technical implementation and can create a design foundation that supports future growth and feature expansion. The focus on user research and data analysis underscores a commitment to a data-driven design process.

🎓 Skills & Qualifications

Education: Bachelor's degree in Digital Graphic Design or a related field.

Experience: Minimum of 3 years of experience in product development with a strong focus on UX/UI design.

Required Skills:

• Expert proficiency in design tools such as Figma or Sketch.

• Proven experience in creating and managing design systems, including reusable components for interfaces.

• Strong ability to develop wireframes, user flows, and interactive prototypes.

• Solid understanding of information architecture and responsive design principles.

• Experience in conducting user research and usability testing to gather insights.

• Excellent collaboration and communication skills for working with cross-functional teams.

• Ability to work independently and manage multiple projects simultaneously.

• A portfolio showcasing extensive experience in UX design and UI interfaces.

• Proactive approach to problem-solving and task management. Preferred Skills:

• Familiarity with front-end technologies (e.g., HTML, CSS) to understand development constraints and possibilities.

• Experience in analyzing user feedback and adoption data to drive design improvements.

• Knowledge of customer journey mapping and its application in product design.

• Experience within the financial sector or loyalty program development is a plus.

📝 Enhancement Note: The requirement for a portfolio is crucial. Candidates should prepare to showcase projects that demonstrate their ability to create scalable design systems, their process for user research and its impact on design decisions, and their proficiency in tools like Figma. The note that "You do not necessarily need to be able to answer yes to all of the above to be considered" suggests flexibility, but a strong portfolio and core UX/UI skills are non-negotiable.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase projects demonstrating the creation and implementation of scalable design systems and reusable components.

• Include case studies detailing the user research process, usability testing findings, and how these insights influenced design iterations.

• Present examples of complex user flows, wireframes, and interactive prototypes that effectively solve user problems.

• Highlight projects where you have collaborated with developers and contributed to the successful launch of digital products.

• Demonstrate experience with responsive design across various devices and screen sizes. Process Documentation:

• Document your design process from initial concept through to final implementation, emphasizing user-centered methodologies.

• Illustrate your approach to information architecture and how you structure digital products for optimal usability.

• Provide examples of how you have analyzed user feedback and data to iterate on designs and improve product performance.

📝 Enhancement Note: The portfolio is the primary tool for evaluating a candidate's practical UX/UI design skills and their understanding of design systems and user-centered workflows. Candidates should be prepared to walk through their portfolio, explaining their design decisions, the challenges they faced, and the impact of their work. A strong demonstration of process and problem-solving will be key.

💵 Compensation & Benefits

Salary Range: Based on Danish market standards for a mid-level UX/UI Designer with 3+ years of experience in Copenhagen. An estimated range would be DKK 35,000 - 50,000 per month, depending on qualifications and experience.

Benefits:

• Health Insurance, providing comprehensive medical coverage.

• Opportunities for Professional Development, including training and workshops.

• Personal Development support, fostering individual growth.

• Company-sponsored Social Events, promoting team bonding.

• Regular Friday Bars, fostering an informal and social work atmosphere.

• An exciting 37-hour work week with a fun and versatile workday.

• Attractive benefits package aligned with qualifications.

Working Hours: 37 hours per week, with a focus on a fun and versatile workday.

📝 Enhancement Note: Salary estimation is based on average UX/UI designer salaries in Copenhagen, Denmark, for mid-level professionals, accounting for the company's industry and the role's specific requirements. The benefits package emphasizes a supportive work environment and investment in employee growth, which is attractive for operations professionals seeking long-term career development.

🎯 Team & Company Context

🏢 Company Culture

Industry: Loyalty solutions development and operation within the financial sector. Loyalty Key is a Nordic leader in this space, with a key product being CashbackmedVisa.dk, a major loyalty program in Denmark.

Company Size: Approximately 40 employees, indicating a medium-sized company with a structured yet agile environment.

Founded: The exact founding date isn't specified, but the company has established itself as a Nordic leader, suggesting a history of growth and market penetration.

Team Structure:

• The IT department currently consists of 8 employees, offering a collaborative and focused team environment.

• The UX/UI Designer will report within this IT department, working closely with developers and potentially product managers.

• The company culture emphasizes a spirit of independent decision-making within a supportive team framework, encouraging initiative and collaboration. Methodology:

• Data-driven design insights are crucial, informed by user research and adoption data.

• Workflow planning and optimization are key, aiming to create scalable and efficient digital products.

• Automation and efficiency practices are implied through the need for a scalable design system that developers can leverage.

Company Website: [Loyalty Key A/S website URL not provided, but presumed to be loyaltykey.com based on domain_derived]

📝 Enhancement Note: Loyalty Key operates in the dynamic financial technology sector, focusing on loyalty programs. The company's size suggests a culture where individual contributions are visible and impactful, while the IT team's size of 8 means close collaboration and shared responsibility. The emphasis on being a "first mover" implies a culture that values innovation and speed.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level UX/UI Designer. It requires significant practical experience (3+ years) and the ability to work independently while also contributing to team projects. The role involves ownership of design system development, indicating a level of responsibility beyond junior roles.

Reporting Structure: The UX/UI Designer will be part of the IT department, likely reporting to an IT Manager or Head of Product/Design within that department. Close collaboration with developers and product teams is expected.

Operations Impact: The UX/UI Designer's work directly impacts the user experience of CashbackmedVisa.dk, a critical loyalty program. By enhancing user journeys and creating intuitive interfaces, the designer will contribute to customer engagement, program adoption, and ultimately, the success and revenue generation of the loyalty platform.

Growth Opportunities:

• Skill Advancement: Deepen expertise in UX/UI design, design systems, user research methodologies, and potentially gain exposure to front-end development principles.

• Leadership Potential: As the design system matures and the platform scales, opportunities may arise to mentor junior designers or lead design initiatives.

• Specialization: Potential to specialize further in areas like interaction design, information architecture, or user research based on project needs and personal interest.

• Career Progression: Move into Senior UX/UI Designer roles, Product Design Lead positions, or even Product Management roles within Loyalty Key.

📝 Enhancement Note: The role offers a clear path for growth within a specialized IT department of a growing company. The emphasis on building a scalable design system suggests an opportunity to establish best practices and potentially influence future design directions, which is valuable for career development in UX/UI.

🌐 Work Environment

Office Type: The company is headquartered in Copenhagen, with offices located between Østerport and Nordhavn station, offering easy access via public transportation. The description implies a modern, collaborative office space conducive to team interaction.

Office Location(s): Dampfærgevej 21, 2100 Copenhagen Ø, Denmark.

Workspace Context:

• A dynamic and inspiring workplace with dedicated and creative colleagues.

• An informal and supportive work environment where ideas and initiatives are valued.

• Opportunities for collaboration within the IT department and with other cross-functional teams.

• Access to necessary design tools and technology to perform job duties effectively.

Work Schedule: A 37-hour work week is standard, offering a predictable schedule. The description mentions a "fun and versatile workday," suggesting a positive and engaging atmosphere.

📝 Enhancement Note: The physical location in Copenhagen, easily accessible by public transport, is a significant factor for candidates commuting to the office. The informal yet structured environment described is typical of tech companies aiming to balance productivity with a positive employee experience.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Application review, focusing on CV and portfolio to assess core UX/UI skills and experience.

• Portfolio Presentation: Candidates will likely be asked to present their portfolio, showcasing key projects, design process, and problem-solving approaches. This is a critical step for evaluating practical skills.

• Technical/Skills Assessment: Potential for a design challenge or a discussion focused on specific UX/UI methodologies, design systems, or user research techniques.

• Team/Cultural Fit Interview: Meeting with members of the IT department and potentially other stakeholders to assess collaboration style, communication skills, and alignment with company values.

• Final Interview: Discussion with hiring manager or senior leadership to finalize the offer.

Portfolio Review Tips:

• Highlight Design Systems: Clearly present your experience in building and scaling design systems, emphasizing the components and guidelines you created.

• Showcase User-Centricity: Detail your process for user research and usability testing, and explain how findings directly influenced your design decisions and outcomes.

• Demonstrate Problem-Solving: For each project, articulate the problem you were trying to solve, your approach, and the quantifiable results or improvements achieved.

• Visual Storytelling: Use clear visuals, mockups, and interactive prototypes to tell the story of your design process and the user journey.

• Tailor to Loyalty Key: If possible, demonstrate an understanding of loyalty programs and how your design approach could benefit CashbackmedVisa.dk.

Challenge Preparation:

• Be ready to discuss your approach to designing for user engagement and retention, given the loyalty program context.

• Prepare to articulate your understanding of front-end technologies and how they interact with design.

• Practice explaining complex design decisions and trade-offs clearly and concisely.

📝 Enhancement Note: The interview process will heavily rely on the candidate's portfolio. Candidates should prepare to articulate their design philosophy, their process for creating scalable and user-friendly interfaces, and their ability to collaborate effectively within a tech team. Demonstrating an understanding of the business impact of design will be crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Core tool for UI design, wireframing, prototyping, and collaboration.

• Sketch: Alternative or complementary design tool, proficiency in either is expected.

Analytics & Reporting:

• Experience with analyzing user feedback and adoption data is required, suggesting familiarity with analytics platforms (e.g., Google Analytics, Mixpanel, or custom dashboards). CRM & Automation:

• While not explicitly mentioned, understanding how UI design integrates with customer-facing platforms (like loyalty programs) implies an awareness of CRM principles and potential automation workflows.

📝 Enhancement Note: Proficiency in Figma is a must-have. Candidates should be prepared to discuss their experience with these tools and how they leverage them to create efficient design workflows and high-fidelity prototypes. Familiarity with data analysis tools is also a significant advantage.

👥 Team Culture & Values

Operations Values:

• User-Centered: A strong emphasis on understanding and meeting customer needs through thoughtful design.

• Proactive: Taking initiative, identifying potential issues, and proposing solutions independently.

• Collaborative: Working effectively within the IT department and with cross-functional teams, valuing shared decision-making.

• Results-Oriented: Focusing on delivering tangible outcomes and contributing to the success of the loyalty program.

• Innovative: Striving to be a "first mover" and continuously improving products and processes.

Collaboration Style:

• Informal and supportive, encouraging open communication and idea exchange.

• Team-oriented, with an emphasis on working together towards common goals while allowing for individual decision-making.

• Cross-functional integration is key, as the designer will work closely with developers and other departments.

📝 Enhancement Note: The company culture appears to be a blend of Danish workplace informality with a strong focus on professional results and innovation. Candidates who are self-starters, enjoy collaborative environments, and are passionate about user experience will likely thrive here.

⚡ Challenges & Growth Opportunities

Challenges:

• Scaling Design Systems: Developing and maintaining a design system that can effectively scale with the growing demands of the CashbackmedVisa.dk platform.

• Balancing Innovation and Stability: Ensuring new features and designs are innovative while maintaining the stability and usability of the existing platform.

• Cross-Functional Alignment: Effectively communicating design decisions and ensuring alignment with developer capabilities and business objectives across different teams.

• User Adoption: Designing interfaces and journeys that encourage high user adoption and engagement for the loyalty program.

Learning & Development Opportunities:

• Advanced UX/UI Techniques: Opportunities to deepen expertise in areas like interaction design, accessibility, and advanced prototyping.

• Design System Leadership: Potential to become a lead in developing and evolving the company's design system.

• Industry Exposure: Working within the financial sector and loyalty program space provides unique insights into market dynamics.

• Mentorship: Learning from experienced colleagues within the IT department and potentially mentoring junior team members in the future.

📝 Enhancement Note: This role presents an excellent opportunity for a UX/UI designer to make a significant impact on a high-growth product. The challenges are typical of scaling tech companies, offering substantial learning and development potential in areas like design systems and product strategy.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a scalable design system. What are the key components and how do you ensure its adoption by developers?"

• "How do you approach user research for a loyalty program? What methods would you use to understand user motivations and pain points?"

• "Walk us through a complex user flow you designed. What problem did it solve, and what were the key design considerations?" Company & Culture Questions:

• "What appeals to you about Loyalty Key and the CashbackmedVisa.dk platform specifically?"

• "How do you approach collaboration with developers and product managers? Describe a time you had to navigate differing opinions."

• "How do you ensure your designs contribute to business objectives, such as user engagement and retention?" Portfolio Presentation Strategy:

• Structure: Organize your portfolio to tell a clear story for each project: problem, your role, process, solution, and outcome/impact.

• Focus on Design Systems: Dedicate a section to showcase your design system work, explaining its architecture and benefits.

• Demonstrate User Research: Clearly articulate your user research methodology and how insights drove your design decisions.

• Interactive Prototypes: Be ready to demo interactive prototypes to illustrate user flows and interaction design.

• Quantify Impact: Whenever possible, use metrics to demonstrate the success of your designs (e.g., increased conversion rates, improved task completion times).

📝 Enhancement Note: Candidates should prepare to discuss their design process in detail, with a strong emphasis on user research, design systems, and collaboration. Being able to quantify the impact of their work through metrics will be highly advantageous.

📌 Application Steps

To apply for this UX/UI Designer position:

• Submit your application through the provided link on Loyalty Key's careers page.

• Portfolio Customization: Ensure your portfolio prominently features projects related to design systems, user research, and interactive prototyping. Tailor your case studies to highlight your problem-solving approach and the impact of your designs.

• Resume Optimization: Update your resume to clearly articulate your 3+ years of experience in product development and UX/UI design, using keywords from the job description such as "Figma," "design systems," "user research," and "prototyping."

• Interview Preparation: Practice presenting your portfolio and articulating your design process. Prepare to discuss your experience with collaboration, problem-solving, and how you approach user-centered design challenges.

• Company Research: Familiarize yourself with Loyalty Key's mission, the CashbackmedVisa.dk platform, and the loyalty program industry to demonstrate your interest and understanding during the interview.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.