UX/UI Designer

📍 Job Overview

Job Title: UX/UI Designer

Company: GESA CREDIT UNION

Location: Richland, Washington, United States

Job Type: Full Time - Salary

Category: Marketing / Technology / Art & Design

Date Posted: 2026-09-10

Experience Level: Experienced (4+ Years)

Remote Status: On-site

🚀 Role Summary

• Strategize and execute the user experience (UX) and user interface (UI) design for all digital touchpoints, including online banking, the public website, and digital applications.

• Translate brand identity and visual systems into intuitive, user-friendly digital experiences that align with business objectives and user needs.

• Develop and maintain interactive Figma prototypes, serving as a collaborative tool for product, development, and marketing teams.

• Drive journey optimization by analyzing qualitative feedback, conversion data, and usability testing results to identify and implement improvements.

• Partner closely with Brand, Digital Transformation, Web, Marketing Cloud, and Compliance teams to ensure cohesive and compliant digital experiences.

📝 Enhancement Note: This role is crucial for bridging the gap between Gesa's brand strategy and its digital implementation, focusing heavily on creating actionable, data-informed user journeys rather than just aesthetically pleasing interfaces. The emphasis on "strategy" and "point of view" suggests a need for proactive contribution and thought leadership in design decisions.

📈 Primary Responsibilities

• Define and document the information architecture and interaction strategy for key user paths and digital surfaces.

• Design the visual hierarchy, typography, and overall look and feel of screens and email templates, ensuring adherence to brand guidelines.

• Build, manage, and grow Figma component libraries derived from the established design system, proposing new patterns as needed.

• Craft clear and concise microcopy for buttons, labels, and prompts, leveraging behavioral economics principles to guide user actions.

• Collaborate with the Voice of the Member team to conduct usability tests, analyze qualitative feedback, and interpret funnel and drop-off data to pinpoint areas for design improvement.

• Perform design QA/QC on shipped experiences to verify design fidelity and assess the impact of implemented changes on user path simplification.

• Develop and implement systems and workflows to enable rapid, AI-assisted prototyping for the design team.

• Ensure designs meet accessibility standards (WCAG), disclosure requirements, and privacy regulations in partnership with cross-functional teams.

• Review and provide usability and accessibility recommendations for new internal and commercial software interfaces adopted by the organization.

• Present design work, prototypes, and rationale to product, development, marketing, and leadership stakeholders to gain alignment and inform decision-making.

• Adhere to all applicable laws, regulations, and Credit Union policies and procedures, ensuring compliance in all design outputs.

📝 Enhancement Note: The responsibilities highlight a deep integration with product development and marketing, requiring the UX/UI Designer to act as a strategic partner rather than solely an execution resource. The emphasis on "proving it out through a clickable Figma prototype" and "backing it with research and data" points to a hands-on, analytical approach.

🎓 Skills & Qualifications

Education: Bachelor’s degree in UX design, interaction design, visual communications, Human-Computer Interaction (HCI), or a related field. Equivalent professional experience may be considered.

Experience: A minimum of four (4) years of professional UX/UI design experience with a proven track record of shipping digital products or marketing websites.

Required Skills:

• Demonstrated ability to translate brand and visual identity into cohesive information architecture and interaction strategies across multiple digital platforms.

• Strong UX/UI design craft, encompassing information organization, screen behavior, interaction patterns, and visual design principles.

• Proficiency in Figma, including experience building and maintaining component libraries, utilizing auto-layout structures, and creating clickable prototypes.

• Minimum of two (2) years of hands-on experience with web design principles, responsive layouts, and accessibility standards (WCAG).

• Ability to plan and conduct lightweight user research and usability testing, and to effectively communicate findings.

• Skill in interpreting funnel and behavioral data (e.g., conversion rates, drop-off points) to inform design decisions and prioritize improvements.

• Experience partnering with cross-functional teams, including product, development, copywriting, and compliance, to deliver integrated digital solutions.

• Clear, warm, and effective written and verbal communication skills.

• Ability to present design decisions and rationale clearly to both technical and non-technical stakeholders.

• Good judgment in utilizing approved tools, including AI assistants. Preferred Skills:

• Experience within the financial services, banking, or credit union industry.

• Ability to advise on and craft user-facing copy, considering legal language requirements.

• Familiarity with behavioral economics research and its application in UX design.

• Experience designing for mobile-first experiences and understanding of platform-specific design patterns.

📝 Enhancement Note: The requirement for a portfolio of "case studies that show process and a shipped result, not visual design alone" is critical. Applicants should focus on demonstrating their problem-solving methodology, iterative design process, and the measurable impact of their work, including at least one clickable prototype and one multi-step journey/application.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of four (4) years of professional UX/UI design experience.

• At least one detailed case study demonstrating the end-to-end design process for a shipped digital product or marketing website.

• A minimum of one clickable Figma prototype that clearly illustrates interaction flow and user journey.

• At least one case study focusing on a multi-step journey or application process, highlighting optimization efforts.

• Evidence of translating brand identity into functional digital experiences. Process Documentation:

• Clear articulation of the design process, from initial research and strategy definition to wireframing, prototyping, testing, and final handoff.

• Documentation of how user research, data analysis, and usability testing informed design decisions.

• Examples of how design systems and component libraries were developed and utilized to ensure consistency and efficiency.

• Demonstration of collaboration workflows with product, development, and marketing teams.

• Case studies that quantify the impact of design solutions, referencing metrics like conversion rates, completion times, or user satisfaction.

📝 Enhancement Note: The portfolio is paramount for this role. Candidates must present a narrative that links design decisions to business outcomes and user needs, with a strong emphasis on the iterative process and the data that validated their approach. Simply showcasing polished visuals will not suffice; the "how" and "why" behind the designs are crucial.

💵 Compensation & Benefits

Salary Range: $80,168.40 - $119,957.52 per year.

Benefits:

• Comprehensive Medical, Dental, Vision, and Life Insurance coverage.

• Generous Paid Time Off (PTO) accrual: 20 days per year.

• 10 Paid Holidays annually.

• 401(k) retirement plan with a company match.

• Incentive Program participation.

• Educational assistance including Tuition Assistance and Student Loan Repayment programs.

• Commuter Benefits to support daily travel.

• Paid Time Off specifically for volunteering in the community.

• Employee Product discounts.

• An engaging and rewarding work environment.

• Access to Rewards and Recognition Programs.

Working Hours: This is a full-time, on-site position. Standard working hours are typically 40 hours per week, with potential for flexibility based on project needs and team collaboration requirements.

📝 Enhancement Note: The provided salary range is for the full position, but the company notes that new hires typically start between the minimum and midpoint based on experience. This indicates a structured compensation approach that allows for salary growth within the role as an employee progresses and demonstrates value to Gesa Credit Union.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services - Credit Union. Gesa Credit Union operates within the financial sector, providing banking and credit services. This context implies a need for design solutions that prioritize security, trust, compliance, and ease of use for members managing their finances.

Company Size: Gesa Credit Union is a significant organization, indicated by its multiple locations and comprehensive benefits package. While not explicitly stated as a number, the scope of operations and the number of services offered suggest a mid-to-large size organization, likely with dedicated departments for Brand, Digital Transformation, Marketing, and Compliance.

Founded: Gesa Credit Union has a history in financial services. Understanding its founding principles and evolution can provide context for its mission and values. (Specific founding date not provided in raw data, but implied historical presence.)

Team Structure:

• The UX/UI Designer will be part of a cross-functional team environment, reporting to a manager within Digital Transformation or Marketing.

• They will work closely with Brand strategists, Digital Transformation product managers and developers, Web team members, Marketing Cloud specialists, and Compliance officers.

• Collaboration is key, with a focus on shared ownership of digital product development and member experience. Methodology:

• Data-driven decision-making, utilizing user research, usability testing, and performance analytics to inform design choices and prioritize initiatives.

• Iterative design process, involving prototyping, testing, and refinement to optimize user journeys and achieve desired outcomes.

• Emphasis on a cohesive brand experience across all digital touchpoints, ensuring consistency in visual identity and user interaction.

• Compliance-focused design, integrating legal, disclosure, and privacy requirements seamlessly into the user experience.

Company Website: https://www.gesa.com/

📝 Enhancement Note: Gesa Credit Union emphasizes a people-centric culture, valuing individual stories and collective compassion. This suggests that while technical proficiency is essential, candidates who can demonstrate strong interpersonal skills, empathy, and a commitment to community service will likely align well with the company's ethos.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an "Experienced" UX/UI Designer, requiring a minimum of four years of professional experience. It suggests a mid-level position where the individual is expected to contribute independently, lead design initiatives for specific projects, and mentor junior team members if applicable. The emphasis on "point of view" and presenting to leadership indicates a role with significant influence.

Reporting Structure: The UX/UI Designer will likely report into a Digital Transformation, Product, or Marketing department. They will collaborate daily with cross-functional teams (Product, Development, Brand, Marketing Cloud, Compliance) and present work to product, development, marketing, and leadership stakeholders.

Operations Impact: The UX/UI Designer's work directly impacts the member experience, influencing engagement, satisfaction, and the adoption of digital services. By optimizing user journeys and ensuring intuitive interfaces, this role contributes to increased conversion rates, reduced support costs, and enhanced brand loyalty for Gesa Credit Union. Their contributions are vital for the success of digital transformation initiatives and the overall growth of the credit union's digital offerings.

Growth Opportunities:

• Skill Specialization: Deepen expertise in specific areas of UX/UI, such as interaction design for complex financial workflows, advanced prototyping techniques, or accessibility standards for regulated industries.

• Leadership Development: Progress into a Senior UX/UI Designer role, taking on more complex projects, leading design strategy for larger initiatives, and potentially mentoring junior designers.

• Cross-Functional Expertise: Develop a broader understanding of product management, development lifecycles, and marketing automation through close collaboration, potentially leading to roles in product ownership or UX management.

• Industry Knowledge: Gain specialized knowledge in financial services UX, enhancing marketability and understanding of unique user needs and regulatory landscapes.

📝 Enhancement Note: The role's emphasis on data analysis, journey optimization, and stakeholder presentation provides a strong foundation for career advancement. Success in this position can lead to opportunities in UX strategy, product leadership, or management roles within the digital product space.

🌐 Work Environment

Office Type: This is an on-site role based at Gesa Credit Union's South Richland HQ. The environment is likely a professional office setting designed for collaboration and focused work.

Office Location(s): South Richland HQ - 51 Gage Blvd, Richland, WA 99352. This location is within the Tri-Cities area of Washington State.

Workspace Context:

• The workspace is expected to be collaborative, facilitating day-to-day partnerships with Digital Transformation product and development teams, as well as Brand, Web, Marketing Cloud, and Compliance.

• Access to necessary design tools, including Figma, and potentially other collaborative software and AI assistants.

• Opportunities for direct interaction with team members and stakeholders, fostering a dynamic and communicative work environment.

• The role requires some travel, potentially for training, team meetings, or career development, suggesting a blend of local and occasional off-site engagement.

Work Schedule: Full-time, 40 hours per week. While the core hours are likely standard business hours, the nature of design and product development may occasionally require flexibility to meet project deadlines or collaborate with teams in different time zones.

📝 Enhancement Note: Being on-site at the HQ suggests a strong team presence and integrated workflow. Candidates should be prepared for a collaborative office environment where spontaneous discussions and in-person interactions are part of the daily routine, contributing to the speed and effectiveness of design processes.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess foundational skills and experience.

• Hiring Manager Interview: Discussion focused on your UX/UI design philosophy, experience with Figma, and understanding of the role's responsibilities. Preparation should include examples of your design process and how you approach problem-solving.

• Portfolio Presentation & Case Study Review: A dedicated session where you will present 1-2 case studies from your portfolio, detailing your process, decisions, and outcomes. Expect questions about your rationale, how you handled challenges, and your collaborative approach.

• Cross-Functional Team Interview: Meetings with potential colleagues from Product, Development, and Brand teams to evaluate your collaboration style, communication, and ability to integrate into the Gesa team dynamic.

• Final Interview (Potentially with Leadership): A discussion to assess overall fit, strategic thinking, and alignment with Gesa's mission and values.

Portfolio Review Tips:

• Focus on Process: Clearly articulate your design thinking, research methodologies, and iterative steps for each case study. Explain why you made certain decisions.

• Showcase Impact: Quantify results whenever possible. Use metrics related to conversion, engagement, efficiency, or user satisfaction to demonstrate the value of your design work.

• Prototype Demonstration: Be prepared to walk through a clickable prototype, explaining its functionality and how it addresses the user problem.

• Tailor to Gesa: Highlight projects that demonstrate experience with financial services, complex workflows, or brand integration, if applicable. Show an understanding of their mission.

• Visual Clarity: Ensure your portfolio is well-organized, visually appealing, and easy to navigate.

Challenge Preparation:

• Be ready for potential design exercises or whiteboard challenges that assess your problem-solving skills, ability to think on your feet, and approach to specific UX/UI problems relevant to financial services.

• Practice articulating your design rationale concisely and persuasively, as you will need to present and defend your design decisions to various stakeholders.

• Prepare questions about Gesa's design culture, current digital challenges, and team collaboration practices.

📝 Enhancement Note: The emphasis on "case studies that show process and a shipped result, not visual design alone" and the requirement for a clickable prototype means candidates must meticulously prepare their portfolio. They should be ready to deep-dive into the "why" and "how" of their design choices, backed by data and user insights, demonstrating strategic thinking beyond aesthetics.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: This is the core design tool. Proficiency is non-negotiable, with an expectation of advanced usage including:

  • Building and maintaining robust component libraries.
  • Utilizing auto-layout for responsive and efficient design.
  • Creating interactive, clickable prototypes for user testing and stakeholder presentations.
  • Collaboration features for working with cross-functional teams.

• AI Assistants: Mentioned as approved tools, suggesting potential use in idea generation, content drafting, or workflow enhancement. Specific tools are not named.

Analytics & Reporting:

• While specific tools are not listed, the role requires the ability to "read funnel and behavioral data (drop-off, conversion, completion)" and use "qualitative feedback plus conversion and drop-off data to find where a path underperforms." This implies familiarity with web analytics platforms (e.g., Google Analytics, Adobe Analytics) and potentially user behavior analytics tools (e.g., Hotjar, Pendo).

• The ability to interpret data to inform design decisions is key. CRM & Automation:

• While not directly a CRM role, understanding how UX/UI impacts user journeys within banking platforms and marketing clouds is important. Familiarity with how design choices integrate with systems like Marketing Cloud (as mentioned) would be beneficial.

📝 Enhancement Note: Figma is the critical tool for this role. Candidates should be prepared to discuss their experience with Figma in detail, highlighting their ability to create scalable design systems and high-fidelity prototypes. Familiarity with analytics tools for data interpretation is also crucial for demonstrating a data-driven approach.

👥 Team Culture & Values

Operations Values:

• People-Centricity: A strong belief in the power of people, valuing individual stories and unique experiences, and fostering compassion and commitment to community.

• Collaboration: Emphasis on "going further when we go together," promoting teamwork and collective success.

• Purpose-Driven Work: Engaging in meaningful work that impacts the community and serves others.

• Continuous Improvement: A desire to challenge oneself and grow, evident in the focus on journey optimization and iterative design.

• Well-being and Prosperity: Prioritizing the well-being and prosperity of team members, reflected in the comprehensive benefits package.

• Data-Informed Decisions: Utilizing research, data, and member feedback to guide design strategy and prioritize improvements.

Collaboration Style:

• Peer-to-Peer Partnership: The designer is expected to bring a "point of view" and act as a "peer perspective" to Brand, product, and leadership, rather than just executing briefs.

• Cross-Functional Integration: Day-to-day partnership with Digital Transformation, Brand, Web, Marketing Cloud, and Compliance teams is essential.

• Open Communication: Clear, warm written and verbal communication is valued. Expect regular presentations and discussions to build alignment and inform decisions.

• Process-Oriented: A culture that values structured workflows for design, prototyping, and collaboration, aiming for efficiency and clarity.

📝 Enhancement Note: Candidates should highlight instances where they have acted as a strategic partner, proactively contributed design insights based on research, and successfully collaborated with diverse teams. Demonstrating empathy and a genuine interest in community impact will resonate well with Gesa's core values.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Identity with User Experience: Effectively translating a defined brand and visual identity into a functional and intuitive digital experience that meets user needs and business goals.

• Integrating Complex Requirements: Designing within the constraints of vendor platforms, regulatory compliance (accessibility, disclosure, privacy), and internal policies while seeking simpler solutions.

• Data Interpretation and Application: Accurately interpreting funnel and behavioral data to identify key areas for improvement and making a data-backed case for design prioritization.

• Cross-Functional Alignment: Collaborating effectively with multiple departments (Product, Development, Brand, Compliance) without overstepping boundaries or taking on their responsibilities.

• Rapid Prototyping and Iteration: Building and maintaining up-to-date prototypes and workflows to support agile development cycles and AI-enabled design processes.

Learning & Development Opportunities:

• Advanced UX/UI Techniques: Opportunities to refine skills in interaction design, information architecture, and user research, particularly within the financial services domain.

• Design Systems Management: Deepen expertise in building, scaling, and maintaining design systems and component libraries.

• Data Analysis for Design: Enhance skills in interpreting user analytics, A/B testing results, and qualitative feedback to drive design strategy.

• Industry-Specific Knowledge: Gain specialized insights into the unique user needs, regulatory landscape, and design challenges within the credit union and financial services sector.

• Cross-Departmental Exposure: Develop a comprehensive understanding of product development, marketing technology, and compliance processes through close collaboration.

📝 Enhancement Note: The challenges presented offer significant opportunities for professional growth. By successfully navigating the complexities of integrating brand, user needs, and regulatory requirements, the designer can develop into a highly skilled and versatile professional in the FinTech space.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for translating a brand identity into a comprehensive digital experience strategy." (Focus on information architecture, interaction strategy, and how you ensure consistency across platforms.)

• "How do you balance user needs with business requirements and technical constraints in your design process?" (Prepare examples demonstrating negotiation, compromise, and data-driven decision-making.)

• "Walk me through a time you used data (qualitative or quantitative) to identify a design problem and advocate for a specific solution." (Highlight your analytical skills and ability to build a case for design changes.)

• "How do you approach designing for accessibility and compliance, particularly in a regulated industry like financial services?" (Discuss your understanding of WCAG and experience integrating disclosure/privacy requirements.) Company & Culture Questions:

• "What interests you about working for a credit union like Gesa?" (Research Gesa's mission, values, and community involvement; connect it to your own values.)

• "How do you contribute to a collaborative team environment, especially when working with non-designers like developers or compliance officers?" (Provide examples of your communication and partnership skills.)

• "Describe your experience building or contributing to design systems and component libraries." (Be ready to discuss the benefits and challenges of such systems.)

• "How do you stay updated on the latest UX/UI trends and technologies, including AI tools?" (Showcase your commitment to continuous learning.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly define the problem, your role, your process, the solutions you designed, and the measurable results.

• Highlight Key Decisions: Explain why you made certain design choices, referencing research, data, or user feedback.

• Demonstrate Figma Proficiency: Be prepared to show your Figma file, explaining your component library structure, auto-layout usage, and prototype functionality.

• Focus on Impact: Quantify the success of your designs using metrics relevant to conversion, engagement, or efficiency.

• Anticipate Questions: Think about potential questions regarding trade-offs, challenges faced, and alternative solutions you considered.

📝 Enhancement Note: Candidates should prepare to demonstrate not just design execution but also strategic thinking, problem-solving capabilities, and a strong understanding of how design impacts business outcomes. The interview process will likely assess their ability to be a proactive, data-informed, and collaborative design partner.

📌 Application Steps

To apply for this UX/UI Designer position:

• Submit your application through the provided Paycom link: https://www.paycomonline.net/v4/ats/web.php/portal/E7A3819EACC22746FA78AB1D19A8ACB0/jobs/533194

• Portfolio Customization: Tailor your portfolio to highlight projects that demonstrate your experience with financial services, complex workflows, and brand integration. Ensure your case studies clearly articulate your process, data-informed decisions, and quantifiable results.

• Resume Optimization: Update your resume to emphasize your four+ years of UX/UI design experience, proficiency in Figma, and experience with prototyping, usability testing, and accessibility standards. Use keywords from the job description naturally.

• Interview Preparation: Practice presenting your case studies, focusing on your problem-solving approach, design rationale, and the impact of your work. Prepare specific examples to answer behavioral and situational questions. Research Gesa Credit Union's mission, values, and digital presence.

• Company Research: Understand Gesa's commitment to community, its role as a credit union, and its digital strategy. This will help you align your responses and questions with their organizational goals and culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.