UX/UI Designer

📍 Job Overview

Job Title: UX/UI Designer

Company: Carter’s Inc.

Location: Atlanta, GA, United States

Job Type: FULL_TIME

Category: UX/UI Design, Digital Experience Operations

Date Posted: 2026-06-25

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Drive the creation and enhancement of intuitive, customer-centric digital experiences across Carter's Inc. brands (Carter's, OshKosh B’gosh, Skip*Hop, Little Planet).

• Translate complex business objectives and customer needs into seamless, delightful eCommerce shopping journeys through user flows, wireframes, and interactive prototypes.

• Leverage data analytics, user feedback, and A/B testing to inform design decisions and continuously optimize the user experience.

• Collaborate closely with cross-functional teams including Product Management, Engineering, Marketing, and Merchandising to ensure alignment and successful execution of digital initiatives.

📝 Enhancement Note: This role is positioned within the eCommerce team, indicating a strong focus on digital product development and optimization, particularly for online customer acquisition and retention. The emphasis on "operations" in the category reflects the need for structured design processes, efficient handoffs, and data-driven performance measurement, all critical for a smooth digital GTM strategy.

📈 Primary Responsibilities

• Conceptualize and design innovative digital experiences that are intuitive, accessible, and aligned with business KPIs, by deeply understanding user needs and root causes of problems.

• Proactively gather and analyze customer feedback through Voice of Customer (VOC), usability testing, A/B testing, session replays, and Adobe Analytics to identify and address future customer needs.

• Employ data-driven design methodologies, integrating user analytics and performance metrics into the iterative design process to validate and refine solutions.

• Stay abreast of industry trends influencing customer behavior in the retail and eCommerce space, applying these insights to enhance the overall shopping experience.

• Demonstrate holistic problem-solving skills, collaborating with cross-functional partners (Marketing, Merchandising, Planning) to align user-centric solutions with key business objectives.

• Independently produce experience sketches, concepts, wireframes, user flows, and interactive prototypes to effectively communicate design visions.

• Conduct qualitative usability and quantitative A/B testing to validate design decisions and ensure experiences meet and exceed customer expectations.

• Create visually appealing designs with effective use of white space and clear visual hierarchy to guide user actions and comprehension.

• Utilize and contribute to the design system, generating new components to facilitate efficient design-to-developer handoff.

• Deliver precise pixel-perfect specifications and comprehensive user flows that connect multiple user stories for seamless development execution.

• Provide creative direction for technical copy, ensuring it aligns with users' mental models and enhances their understanding of Carter's products.

• Implement micro-animations based on industry best practices to guide customers through interactions with digital products and services.

• Clearly articulate and defend design decisions to UX peers and leadership, fostering a culture of constructive critique and continuous improvement.

• Deconstruct upcoming feature sets into Minimum Viable Products (MVPs) that deliver immediate customer and business value.

• Communicate effectively across Merchandising, Product, and Engineering teams to ensure strategic alignment and establish necessary operational support for vision realization.

• Advocate for user needs while maintaining awareness of business constraints, proactively identifying and communicating trade-offs to stakeholders.

• Concisely communicate with eCommerce leadership to gather feedback, secure buy-in, and ensure strategic alignment.

📝 Enhancement Note: The responsibilities emphasize a blend of strategic design thinking, hands-on execution, and cross-functional collaboration, typical for a mid-level UX/UI designer in a dynamic eCommerce environment. The inclusion of "operational support" and "MVP delivery" highlights the need for designers to think about the practical implementation and business impact of their work, aligning with GTM operational efficiency.

🎓 Skills & Qualifications

Education: Bachelor's degree in Human-Computer Interaction (HCI), Graphic Design, Interaction Design, or a related field, or equivalent practical experience.

Experience: 3+ years of dedicated UX/UI design experience with a strong portfolio showcasing end-to-end digital experience design, application of core UX principles, and successful project delivery.

Required Skills:

• Proven track record of leveraging core UX design principles and processes, including user flows, wireframing, visual design, and prototyping, to deliver impactful end-to-end digital experiences.

• Proficiency in industry-standard UX/UI design tools such as Figma, Sketch, Adobe Photoshop, Miro, and prototyping tools like Principle.

• Demonstrated ability to adopt a strategic approach to data utilization, incorporating metrics and user feedback to drive design decisions and enhance user experiences.

• Proven capability to prioritize multiple tasks and competing priorities effectively in a fast-paced, dynamic environment, balancing user needs with critical business objectives.

• Effective communication and presentation skills, with experience articulating design direction and collaborating across core teams (Merchandising, Product Management, Engineering) to ensure alignment and drive project success.

• Ability to act as a curious, intuitive, and independent problem solver with keen attention to detail, adept at focusing on specific user needs while maintaining a broader perspective on business goals.

• Skill in advocating for users while navigating business constraints, demonstrating a balanced approach between User Experience and organizational objectives. Preferred Skills:

• Experience with A/B testing tools and methodologies for validating design hypotheses.

• Familiarity with Adobe Analytics or similar web analytics platforms for performance measurement.

• Understanding of design system principles and best practices for component-based design.

• Experience in the retail or direct-to-consumer (DTC) eCommerce sector.

• Knowledge of accessibility standards (WCAG) and inclusive design principles.

• Familiarity with agile development methodologies.

📝 Enhancement Note: The emphasis on "data-driven design," "user analytics," and "customer-centric solutions" strongly aligns with the operational requirements of a GTM function, where understanding customer behavior and optimizing conversion funnels are paramount. The required tools are standard for UX/UI roles, and the emphasis on collaboration highlights the need for effective communication within operations and across departments.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of 3-5 significant UX/UI design projects demonstrating a full design lifecycle from research and ideation to final implementation and iteration.

• Detailed case studies for each project, clearly outlining the problem statement, your role and responsibilities, the design process followed, key design decisions, and quantifiable outcomes or impact.

• Visual examples of wireframes, user flows, interactive prototypes, and final visual designs for each project.

• Evidence of how user research, data analysis (e.g., Adobe Analytics, A/B test results), and stakeholder feedback informed your design decisions.

• Demonstrations of problem-solving skills, particularly in navigating complex user needs and business constraints. Process Documentation:

• Examples of user flow diagrams that illustrate complex user journeys and task completion paths.

• Wireframes and prototypes showcasing iterative design and user testing feedback incorporation.

• Documentation of design system components or contributions, if applicable, showing how consistency and efficiency were maintained.

• Case studies detailing how you translated business requirements and user insights into actionable design solutions.

📝 Enhancement Note: For a UX/UI role, a portfolio is critical. The emphasis here is on demonstrating a structured, data-informed design process that leads to measurable business outcomes. This aligns with operational expectations for efficiency, ROI, and quantifiable success metrics. The inclusion of "design system components" and "iterative design" speaks to process efficiency and scalability.

💵 Compensation & Benefits

Salary Range: $86,000 - $138,000 USD per year.

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• Generous paid time off (PTO), including vacation, sick leave, and holidays.

• 401(k) retirement savings plan with company match.

• Employee discount on Carter's Inc. brands.

• Opportunities for professional development, including training programs and workshops.

• Hybrid work environment offering flexibility.

Working Hours: 40 hours per week, with flexibility expected to meet project deadlines and collaborate across time zones.

📝 Enhancement Note: The salary range provided is specific and competitive for a mid-level UX/UI Designer in a major metropolitan area like Atlanta. The inclusion of "Training and Development Programs" is a key benefit for operations professionals looking to enhance their skill sets. The standard 40-hour work week with flexibility is typical for roles requiring iterative development and cross-functional alignment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Apparel Retail for Babies and Young Children. Carter's Inc. is the largest North American apparel retailer focused exclusively on this demographic, encompassing brands like Carter's, OshKosh B’gosh, Skip*Hop, and Little Planet.

Company Size: Large enterprise, indicated by the Workday job board source and the breadth of brands managed. The company likely employs thousands of individuals across various functions.

Founded: Carter's was founded in 1865, lending a long history and established presence in the retail market.

Team Structure:

• The UX Designer reports to the Director, UX/UI, indicating a dedicated design leadership structure within the organization.

• This role is part of the eCommerce team, suggesting close collaboration with Product Managers, Engineers, and potentially Marketing and Merchandising specialists focused on the digital customer journey.

• The team likely operates in a matrixed environment, collaborating with various business units to achieve shared goals. Methodology:

• Empirically driven design through continuous A/B testing, VOC analysis, and user analytics.

• Agile development methodologies are implied by the need for iterative design, MVP delivery, and cross-functional collaboration with Engineering.

• A strong emphasis on customer-centricity, aiming to alleviate customer stressors and deliver delightful shopping experiences.

Company Website: https://www.carters.com/

📝 Enhancement Note: Carter's Inc. has a strong brand presence and a long history, suggesting a stable yet evolving work environment. The focus on eCommerce and digital experience indicates a modern operational approach within a traditional retail framework. The "community guided by core values that promote inclusion and innovation" suggests a culture that values collaboration and forward-thinking.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Designer. This role requires a solid foundation in UX/UI principles and tools, with the ability to work independently on defined projects. It's a key contributor role, focused on executing design strategy and driving user experience improvements within the eCommerce function.

Reporting Structure: Reports to the Director, UX/UI. This provides a clear line of mentorship and guidance, with opportunities to learn from experienced design leadership. The role also requires significant collaboration with Product Management and Engineering leads.

Operations Impact: The UX Designer directly influences the performance of Carter's digital channels by creating user-friendly and engaging shopping experiences. This impacts key operational metrics such as conversion rates, average order value (AOV), customer retention, and overall customer satisfaction, all of which are critical for eCommerce revenue generation and operational efficiency.

Growth Opportunities:

• Skill Advancement: Deepen expertise in specific UX/UI areas such as interaction design, user research, accessibility, or design systems. Opportunity to become a subject matter expert.

• Leadership Potential: Progress to Senior UX Designer roles, taking on more complex projects, mentoring junior designers, and contributing more significantly to design strategy. Potential for management roles in the future.

• Cross-Functional Expertise: Develop a deeper understanding of eCommerce operations, merchandising, marketing, and product development, enabling a more holistic approach to digital product strategy.

📝 Enhancement Note: The role offers a clear path for career progression within UX/UI design. The emphasis on data-driven design and cross-functional collaboration prepares individuals for more strategic roles in product management or operations leadership within the digital space. The ability to impact key eCommerce metrics makes this a valuable position for career growth.

🌐 Work Environment

Office Type: Hybrid work environment, based out of their Atlanta office. This implies a mix of in-office collaboration and remote work flexibility.

Office Location(s): Atlanta, GA, United States (Buckhead Office). This is a major hub for retail and corporate operations.

Workspace Context:

• Collaborative environment designed to foster teamwork and idea sharing among UX/UI designers, Product Managers, and Engineers.

• Access to necessary design tools and technology, including software licenses and potentially specialized hardware.

• Opportunities for informal and formal brainstorming sessions, design reviews, and cross-functional meetings to ensure project alignment and innovation.

Work Schedule: Standard 40-hour work week with flexibility. This allows for dedicated time for deep work (design, prototyping) and collaborative sessions, accommodating the iterative nature of digital product development.

📝 Enhancement Note: The hybrid model is increasingly common and offers a balance between focused individual work and collaborative team interaction, essential for design and operations roles. The Atlanta location provides access to a vibrant business community.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter to assess basic qualifications, cultural fit, and salary expectations.

• Portfolio Review & Technical Interview: A presentation of your design portfolio to the hiring manager and potentially other UX/UI team members. This will involve discussing your process, design rationale, and how you approach problem-solving and data integration. Be prepared to answer questions about your past projects and design decisions.

• Cross-functional Interviews: Meetings with Product Managers and/or Engineering leads to assess collaboration skills, understanding of technical constraints, and ability to communicate effectively across disciplines.

• Final Interview: A discussion with senior leadership (e.g., Director, UX/UI) to finalize the decision, focusing on strategic thinking and long-term fit.

Portfolio Review Tips:

• Storytelling: Structure your case studies to tell a compelling story about the problem, your process, and the impact. Clearly articulate your role and contributions.

• Quantifiable Results: Wherever possible, highlight the measurable impact of your designs using data (e.g., conversion rate improvements, task completion times, user satisfaction scores).

• Process Clarity: Demonstrate a clear, repeatable design process. Explain why you made certain decisions, referencing user research, data, and business goals.

• Tool Proficiency: Be ready to discuss your experience with the required tools (Figma, Sketch, Miro, etc.) and how you leverage them effectively.

• Company Alignment: Tailor your presentation to showcase projects that align with retail, eCommerce, or similar customer-centric digital experiences.

Challenge Preparation:

• Design Exercise: You may be given a short design challenge or asked to critique an existing digital experience. Focus on a structured approach: define the problem, identify user needs, propose solutions, and justify your recommendations.

• Scenario-Based Questions: Prepare to answer questions about how you would handle specific design challenges, manage competing priorities, or collaborate with difficult stakeholders.

• Data Interpretation: Be ready to discuss how you would use data (e.g., analytics, A/B tests) to inform your design decisions and measure success.

📝 Enhancement Note: The interview process emphasizes a strong portfolio demonstration, technical skill assessment, and cross-functional collaboration capabilities, all critical for effective operations execution. Candidates should prepare to not only show their work but also explain the strategic thinking and operational considerations behind it.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: For wireframing, prototyping, and UI design, enabling collaborative workflows and component-based design.

• Sketch: Another industry-standard tool for UI design and prototyping, often used in conjunction with Figma or for specific project needs.

• Adobe Photoshop: For image editing, asset creation, and advanced visual design tasks.

• Miro: For collaborative whiteboarding, brainstorming, user journey mapping, and information architecture.

• Principle: For creating high-fidelity, interactive animations and micro-interactions to enhance user experience.

Analytics & Reporting:

• Adobe Analytics: Essential for tracking user behavior, measuring campaign performance, and deriving insights to inform design decisions.

• A/B Testing Platforms (e.g., Optimizely, Google Optimize): For conducting experiments to validate design hypotheses and optimize conversion rates.

CRM & Automation:

• While not directly a UX/UI tool, familiarity with how CRM systems (e.g., Salesforce) and marketing automation platforms impact the customer journey can be beneficial for context.

📝 Enhancement Note: Proficiency in these tools is non-negotiable. Mastery of Figma and Adobe Analytics, in particular, will be key. Demonstrating an understanding of how these tools integrate and support the broader eCommerce operational goals (e.g., conversion optimization, customer journey mapping) will be advantageous.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A deep commitment to understanding and serving the needs of parents and young children, making their shopping experience easier and more enjoyable.

• Innovation: Encouraging new ideas and approaches to digital experiences, pushing beyond the expected to create delightful and effective solutions.

• Collaboration: Fostering strong partnerships across departments (Product, Engineering, Merchandising, Marketing) to achieve shared goals and bring visions to life.

• Data-Driven Decision Making: Utilizing analytics, user feedback, and testing to inform design choices and measure impact, ensuring strategies are grounded in evidence.

• Inclusion: Promoting an environment where diverse perspectives are valued and contribute to creating accessible and equitable experiences for all customers.

• Efficiency: Striving for streamlined processes and effective solutions that balance user needs with business objectives.

Collaboration Style:

• Cross-functional Integration: Working closely with Product Management and Engineering to ensure designs are technically feasible and align with business strategies.

• Feedback Loops: Actively participating in design reviews and seeking constructive feedback from peers and leadership to refine designs.

• Knowledge Sharing: Contributing to the team's collective knowledge through sharing best practices, design patterns, and insights gained from user research and analytics.

📝 Enhancement Note: The values highlight a company that prioritizes its customers, embraces innovation, and operates with a strong sense of teamwork and data-driven strategy. This aligns well with the operational focus of optimizing customer journeys and driving business growth through thoughtful design.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Constraints: Effectively advocating for users while navigating tight deadlines, technical limitations, and budget considerations.

• Translating Complex Needs into Simple Designs: Simplifying intricate user journeys and product offerings into intuitive and easy-to-understand digital interfaces.

• Maintaining Design Consistency Across Brands: Ensuring a cohesive and high-quality user experience across Carter's, OshKosh B’gosh, Skip*Hop, and Little Planet brands, each with its unique identity.

• Keeping Pace with Evolving Digital Trends: Continuously learning and adapting to new technologies, design patterns, and customer expectations in the fast-paced eCommerce landscape.

Learning & Development Opportunities:

• Advanced UX/UI Specialization: Opportunities to attend workshops, conferences, or pursue certifications in areas like UX research, interaction design, accessibility, or design strategy.

• Cross-Functional Exposure: Gaining deeper insights into merchandising, marketing campaigns, and product roadmapping to foster a more comprehensive understanding of the eCommerce ecosystem.

• Leadership Development: Potential to mentor junior designers, lead design initiatives, and contribute to the strategic direction of the UX/UI team.

📝 Enhancement Note: The challenges presented are typical for a mid-level designer in a large retail organization, requiring adaptability and strong problem-solving skills. The growth opportunities are geared towards developing both specialized design expertise and broader strategic acumen, preparing individuals for leadership roles in operations and product development.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a new feature for our mobile app to increase customer engagement?" (Focus on your process: research, ideation, prototyping, testing, and how you'd measure success).

• "Describe a time you had to balance user needs with significant business constraints. How did you navigate this, and what was the outcome?" (Demonstrate your negotiation and problem-solving skills).

• "How do you incorporate data and user feedback into your design process to iterate and improve an existing experience?" (Highlight your data-driven approach and analytical thinking).

• "Walk us through a complex user flow you designed. What were the key considerations, and how did you ensure a seamless experience?" (Showcase your ability to map out detailed user journeys). Company & Culture Questions:

• "What excites you about designing for Carter's and our specific customer base?" (Research the brands and their target audience).

• "How do you stay updated on the latest UX/UI trends, especially in the retail and eCommerce space?" (Show your passion for continuous learning).

• "Describe your experience working in a hybrid environment. How do you ensure effective collaboration with remote and in-office team members?" (Address your adaptability and communication strategies). Portfolio Presentation Strategy:

• Start Strong: Begin with your most impactful project that best showcases your skills and aligns with the company's needs.

• Tell a Story: For each project, clearly articulate the problem, your role, your process, the challenges, your solutions, and the quantifiable results. Use visual aids effectively.

• Focus on Impact: Emphasize the business value and user benefits derived from your design work. Use metrics and data to support your claims.

• Be Prepared for Q&A: Anticipate questions about your design choices, trade-offs, and how you would handle similar challenges at Carter's. Be confident and articulate your rationale clearly.

• Showcase Tool Proficiency: Briefly mention how you used specific tools (Figma, Miro, etc.) to achieve your design goals.

📝 Enhancement Note: Interview preparation should focus on demonstrating a structured, data-informed design process, strong collaboration skills, and a clear understanding of how UX/UI design drives business outcomes in an eCommerce context. The ability to articulate design decisions with supporting data is crucial for roles in operations.

📌 Application Steps

To apply for this UX/UI Designer position:

• Submit your application through the provided Workday link: https://carters.wd1.myworkdayjobs.com/CartersCareers/job/Atlanta-GA/UX-UI-Designer_JR59165

• Portfolio Customization: Tailor your portfolio to highlight projects that demonstrate experience with eCommerce, retail, or similar customer-centric digital products. Focus on case studies that showcase your data-driven approach and ability to deliver measurable results.

• Resume Optimization: Ensure your resume clearly outlines your 3+ years of UX/UI experience, proficiency in required tools (Figma, Sketch, etc.), and achievements in driving user engagement and conversion. Use keywords from the job description.

• Interview Preparation: Practice presenting your portfolio and answering common UX/UI interview questions, focusing on your design process, problem-solving skills, and collaborative abilities. Prepare specific examples for scenario-based questions.

• Company Research: Thoroughly research Carter's Inc., its brands (Carter's, OshKosh B’gosh, Skip*Hop, Little Planet), and its target audience. Understand their current digital presence and identify potential areas for UX/UI improvement.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.