UX Writer | Web Product & Apps | Mid-Senior

📍 Job Overview

Job Title: UX Writer | Web Product & Apps | Mid-Senior

Company: Nord Security

Location: Vilnius, Lithuania

Job Type: FULL_TIME

Category: Product Operations / Content Strategy

Date Posted: 2026-06-18

Experience Level: Mid-Senior (2-5 years)

Remote Status: Hybrid (3 office days/week)

🚀 Role Summary

• Drive user experience through precise and impactful UX writing across web and app product flows, from initial onboarding to intricate subscription management.

• Foster a collaborative environment, working closely with product designers, product owners, and developers to translate user needs into intuitive and accessible language.

• Champion and evolve the company's brand voice and UX writing guidelines, ensuring a cohesive and human-centered experience across all digital products.

• Leverage user research and usability testing to validate and iterate on copy, ensuring data-driven decisions that enhance user comprehension and engagement.

• Act as a key advocate for UX writing best practices, clearly differentiating product-led communication from marketing content to maintain user trust and clarity.

📝 Enhancement Note: While the role is explicitly "UX Writer," the emphasis on product flows, subscription management, and collaboration with product owners and developers positions this as a critical function within the broader Product Operations and GTM enablement, focusing on the user-facing aspects of product strategy and execution. The mention of "accessibility standards within our growing design system" also highlights a strong link to operationalizing design and content standards.

📈 Primary Responsibilities

• End-to-End UX Writing: Develop and refine UX copy for all user journeys within web and mobile applications, including user onboarding, feature adoption, account management, and subscription changes, ensuring clarity and ease of use.

• Cross-Functional Collaboration: Partner proactively with UI/UX designers, product managers, engineers, and researchers to understand product goals, user pain points, and technical constraints, translating these into effective and user-friendly language.

• Content Strategy & Governance: Establish, maintain, and evolve comprehensive UX writing guidelines, style guides, and a terminology database to ensure brand voice consistency and adherence to accessibility standards across all product touchpoints.

• User-Centric Iteration: Integrate user research findings, A/B testing results, and usability feedback into the content creation process, continuously optimizing copy for clarity, effectiveness, and user satisfaction.

• Design System Contribution: Contribute to the development and maintenance of the design system by defining content standards, patterns, and best practices for reusable UI components, ensuring scalability and consistency.

• Advocacy for UX Writing: Educate stakeholders on the strategic importance of UX writing and its impact on user experience, conversion rates, and customer support deflection, acting as the primary voice for product-specific language.

• Localization Support: Provide linguistic and cultural insights to support the localization of product content, ensuring that translated copy retains its intended meaning and tone.

📝 Enhancement Note: The responsibilities are heavily focused on the tactical execution of UX writing but also imply a strategic contribution to the design system and content governance, which are key operational functions for ensuring product consistency and scalability. The emphasis on "product-led communication" versus marketing copy is a crucial distinction in the operations of user-facing content.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in English, Communications, Journalism, HCI, or a related field is often beneficial for understanding linguistic principles and user research methodologies. Equivalent practical experience will also be considered.

Experience: Minimum of 3 years of dedicated UX Writing or Content Design experience within a fast-paced digital product development environment.

Required Skills:

• UX Writing & Content Design: Proven expertise in crafting clear, concise, and user-centered microcopy for digital products, including web and mobile applications.

• Technical Complexity Translation: Demonstrated ability to distill complex technical information and features into easily understandable and actionable user-facing language.

• AI Tool Proficiency: Competence in utilizing AI tools to enhance writing workflows, scale content production, and improve efficiency in content creation.

• User Research & Data Analysis: A strong understanding of user research methodologies, usability testing, and data analysis to inform and validate content decisions.

• Native-Level English Proficiency: Exceptional writing, editing, and proofreading skills in English, with a keen eye for detail, grammar, and global nuances.

• Portfolio Demonstration: A robust portfolio showcasing a problem-solving process, diverse UX writing projects, and measurable impact on user experience.

Preferred Skills:

• Figma Proficiency: Familiarity with Figma for inspecting designs, collaborating with designers, and understanding UI context.

• Design System Experience: Experience contributing to or working within established design systems, understanding content patterns and component integration.

• Brand Voice Development: Experience in defining, documenting, and implementing brand voice and tone guidelines for digital products.

• Accessibility Standards: Knowledge of accessibility best practices (e.g., WCAG) and their application to UX copy.

• Product Management Collaboration: Experience working closely with Product Managers and Product Owners to align content with product strategy.

📝 Enhancement Note: The requirement for AI tool proficiency is a significant modern skill for operations roles; it implies an expectation for efficiency and scalability in content operations. The "nice to have" for Figma suggests a need for practical UI context understanding, which is common in operations roles that bridge design and development.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Problem-Solution-Impact: Clearly articulate the user problem, your approach to solving it through UX writing, and the measurable impact (e.g., improved conversion, reduced support tickets, higher task completion rates).

• Process Documentation: Showcase your UX writing process, including research, ideation, drafting, testing, and iteration stages.

• Cross-Functional Collaboration Examples: Include case studies that highlight your ability to work effectively with designers, developers, and product managers.

• Systematic Consistency: Demonstrate examples where you've applied or helped develop content guidelines, style guides, or design system components to ensure consistency.

• AI Tool Integration: Where applicable, illustrate how AI tools were used to support your workflow or enhance content outcomes.

Process Documentation:

• Workflow Design: Document your approach to mapping user flows and identifying key content touchpoints for optimal user journeys.

• Content Creation & Governance: Outline your methods for drafting, reviewing, and approving UX copy, ensuring adherence to brand voice and style guidelines.

• Performance Measurement: Detail how you track and measure the effectiveness of UX copy through quantitative (e.g., A/B testing, analytics) and qualitative (e.g., user interviews, feedback surveys) methods.

📝 Enhancement Note: For a UX Writer role, the portfolio is crucial for demonstrating not just writing skill but also process adherence, problem-solving methodology, and the ability to integrate with design and product operations. Highlighting the "impact" with data is a key operations expectation.

💵 Compensation & Benefits

Salary Range: €2,900 - €4,400 per month gross. This range is competitive for a Mid-Senior UX Writer in Vilnius, Lithuania, reflecting the specialized skills and experience required. Factors influencing placement within this range include the depth of relevant experience, specific portfolio achievements, and alignment with the company's advanced technology and cybersecurity focus.

Benefits:

• Professional Development: Comprehensive training programs (online and offline), mentorship, and opportunities for career switching within the company.

• Work Environment: Access to modern, ergonomic office spaces in a "Cyber City" environment, with specialty coffee and engaging events.

• Flexible Work: Hybrid work model (3 days in office, 2 WFH) and a "Work from Anywhere" option for creative recharge.

• Wellness Focus: 24/7 gym access, onsite/online workouts, physical well-being consultations, free psychologist consultations, mental health events, and premium access to wellness apps (Calm, Headspace, Mindletic).

• Health Coverage: Private health insurance for comprehensive peace of mind.

• Time Off: Additional vacation days, plus dedicated days for sick leave, special occasions, and parenting needs.

• Special Recognition: Gifts and recognition for birthdays, anniversaries, weddings, and new family members.

• Team Engagement: Participation in company events, team-building activities, and knowledge-sharing sessions.

• Unique Experiences: Opportunity to participate in company "Workations" – international retreats with activities and workshops.

Working Hours: The standard working hours are assumed to be 40 hours per week, aligning with the FULL_TIME employment type. The hybrid model and work-from-anywhere options suggest flexibility in scheduling daily tasks, provided core responsibilities and collaboration needs are met.

📝 Enhancement Note: The extensive benefits package, particularly those focused on well-being and professional growth, indicates a company culture that invests heavily in its employees, which is a common trait of well-established operations departments aiming for high retention and performance. The salary range is typical for mid-senior roles in Vilnius.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Cybersecurity, Software. Nord Security is a leader in the digital privacy and security space, known for products like NordVPN, NordPass, and NordLayer. This industry context means a focus on user trust, data protection, and simplifying complex security concepts for a broad audience.

Company Size: Large (Likely 1000+ employees based on industry presence and product portfolio). A larger organization implies more established processes, opportunities for specialization, and potential for cross-departmental collaboration within operations.

Founded: Nord Security was founded in 2012. This provides a history of growth and evolution, suggesting a company that has refined its product development, operational processes, and GTM strategies over time.

Team Structure:

• Design Team: A multidisciplinary group including Product Designers, Web Designers, UX Researchers, UX Writers, and Graphic Designers. This indicates a robust design function that likely integrates closely with product management and engineering.

• Reporting: The UX Writer will likely report into a Design Lead, Head of UX, or potentially a Product Operations Manager, depending on the organizational structure.

• Cross-functional Collaboration: The role emphasizes close collaboration with designers, product owners, and developers, highlighting a team-centric approach to product development and GTM execution.

Methodology:

• User-Centered Design: A primary focus on simplifying complex cybersecurity topics through clear, human-centered design and language.

• Data-Driven Decisions: Emphasis on using research and usability testing to guide content and design choices.

• Ownership & Feedback: A culture that encourages individuals to take responsibility for their work, think critically, and provide honest feedback.

• Innovation: A drive to build advanced tools and explore new technologies (e.g., NordLynx protocol, AI tools).

Company Website: https://nordsecurity.com/

📝 Enhancement Note: The company's mission to empower users with digital freedom and security is a strong contextual element for a UX Writer. It suggests that clarity, trust, and simplicity are paramount, directly influencing the operational demands on content creation and management. The focus on "simplifying complex cybersecurity topics" is a key challenge and operational consideration for this role.

📈 Career & Growth Analysis

Operations Career Level: This is a Mid-Senior level UX Writer role. It signifies a transition from executing tasks to owning significant portions of the product's user-facing narrative. The responsibilities include not only writing but also contributing to guidelines, design systems, and advocating for best practices, indicating a move towards operational leadership within the content domain.

Reporting Structure: The UX Writer will likely report to a Design Manager, Head of UX, or a senior member of the Product Design team. This structure provides mentorship and guidance while allowing for significant autonomy in daily tasks and project ownership.

Operations Impact: The UX Writer's impact is directly tied to the user experience and comprehension of Nord Security's complex product suite. Effective UX writing can lead to:

• Increased user adoption and retention rates.

• Reduced customer support load by proactively answering user questions through clear interface text.

• Improved conversion rates on onboarding and subscription flows.

• Enhanced brand perception and user trust through consistent, clear, and empathetic communication.

• Contribution to operational efficiency by reducing ambiguity and user errors. Growth Opportunities:

• Specialization: Deepen expertise in cybersecurity product language, localization nuances, or accessibility standards within UX writing.

• Leadership: Transition into a Senior UX Writer role, Tech Lead for Content, or potentially a Content Strategy Manager position, overseeing a team or a specific product area's content.

• Cross-functional Movement: Develop skills in Product Management or UX Research through exposure and collaboration, leveraging a deep understanding of user needs and product strategy.

• Design System Contribution: Become a core contributor or owner of content within the company's design system, influencing product consistency at scale.

• AI & Automation: Lead initiatives to leverage AI tools for content generation, optimization, and workflow automation within the design and product teams.

📝 Enhancement Note: The growth path here emphasizes not just vertical progression but also horizontal development and specialization. For an operations-focused role, the ability to influence processes, scale content, and leverage technology (like AI) are key indicators of long-term value and career advancement.

🌐 Work Environment

Office Type: The description mentions a "next-gen Cyber City office" with ergonomic workspaces, modern meeting rooms, and specialty coffee. This suggests a vibrant, modern, and employee-centric physical workspace designed for productivity and collaboration.

Office Location(s): The primary listed location is Vilnius, Lithuania. The company also offers a "Work from Anywhere" option and a hybrid model, indicating flexibility for employees based in or willing to relocate to Vilnius.

Workspace Context:

• Collaborative Environment: The office design and hybrid model are conducive to both focused individual work and dynamic team collaboration, essential for a role that interfaces with multiple departments.

• Tools & Technology: Access to modern office amenities, likely including high-performance computing equipment, relevant software licenses (Figma, AI tools), and robust IT support necessary for design and content operations.

• Team Interaction: Opportunities for spontaneous interactions, structured meetings, and team-building events within the office, fostering strong working relationships with designers, product managers, and engineers.

Work Schedule: A hybrid work schedule is specified, requiring 3 days in the office and allowing 2 days for remote work. This structure aims to balance the benefits of in-person collaboration with the flexibility and focus of remote work, a common operational approach to optimize team dynamics and employee well-being.

📝 Enhancement Note: The hybrid model and "Work from Anywhere" option are significant operational considerations for Nord Security, indicating a commitment to employee flexibility while maintaining team cohesion and productivity through structured office days. This setup requires strong communication protocols and digital collaboration tools.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review your application, focusing on your resume, portfolio, and alignment with core requirements.

• Portfolio Review & Discussion: Expect a deep dive into your portfolio. You'll likely be asked to walk through 1-2 case studies, explaining your process, the challenges faced, your solutions, and the impact of your UX writing. Be prepared to discuss your experience with AI tools and design systems.

• Skills Assessment / Case Study: A practical exercise may be given, either during the interview or as a take-home assignment. This could involve rewriting existing copy, crafting copy for a new feature, or analyzing a user flow for content improvements.

• Team Interviews: You'll likely meet with designers, product managers, and potentially developers to assess your collaborative style, communication skills, and understanding of product development lifecycles.

• Final Interview: A discussion with senior leadership to assess cultural fit, strategic thinking, and long-term potential.

Portfolio Review Tips:

• Quantify Impact: For each case study, present clear metrics demonstrating the success of your UX writing (e.g., "Reduced error rates by 15%," "Increased task completion by 10%").

• Show Your Process: Clearly outline your steps: understanding the problem, user research, drafting, A/B testing, iteration, and final implementation. Visual aids are highly recommended.

• Highlight Collaboration: Demonstrate how you worked with cross-functional teams, including designers, developers, and product managers, to achieve project goals.

• Address Technical Complexity: Showcase examples where you successfully translated complex technical information into user-friendly language.

• Showcase AI Usage: If relevant, explain how you leveraged AI tools to enhance your workflow, efficiency, or the quality of your output.

Challenge Preparation:

• Understand the Product: Familiarize yourself with Nord Security's products (NordVPN, NordPass, etc.) and their target audience.

• Practice Conciseness: Focus on brevity and clarity in your responses and any written exercises.

• Think Like an Operations Professional: Consider not just the user experience but also scalability, consistency, and efficiency in your proposed solutions. How would your writing scale across multiple products or languages?

• Prepare for "Why": Be ready to explain the rationale behind your word choices and design decisions, linking them back to user needs and business objectives.

📝 Enhancement Note: The emphasis on a portfolio review and potential case study indicates a strong operational focus on practical skills and measurable outcomes, rather than just theoretical knowledge. Preparing to discuss AI tool usage is critical for this role.

🛠 Tools & Technology Stack

Primary Tools:

• UX Writing Platforms: Proficiency in using standard UX writing tools and content management systems for drafting, editing, and organizing copy.

• AI Tools for Writing: Essential requirement. Expect to use tools for content generation, summarization, grammar checking, tone adjustment, and potentially localization assistance. Specific tools are not listed but general proficiency is key.

• Prototyping & Design Tools: Familiarity with Figma is preferred, indicating the need to work within design mockups, understand UI context, and potentially contribute directly to design system components.

Analytics & Reporting:

• Analytics Platforms: While not explicitly required, an understanding of how to interpret data from platforms like Google Analytics, Mixpanel, or Amplitude is beneficial for measuring the impact of UX copy.

• A/B Testing Tools: Experience with tools used for A/B testing copy variations to optimize user engagement and conversion rates.

CRM & Automation:

• Design Systems: Experience contributing to or utilizing design systems to ensure consistency in UI elements and content patterns across products.

• Collaboration Tools: Proficiency with tools like Slack, Jira, Confluence, and shared document platforms for seamless communication and project management within a hybrid and remote-friendly environment.

📝 Enhancement Note: The specific mention of AI tools is a key differentiator. This role is expected to be at the forefront of leveraging technology to optimize content operations, making efficiency and scalability through AI a core competency.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving the user's needs through clear, empathetic, and effective communication.

• Excellence & Craftsmanship: A dedication to producing high-quality, polished work, with meticulous attention to detail in language and user experience.

• Collaboration & Transparency: Valuing teamwork, open communication, and honest feedback to foster a supportive and productive environment.

• Innovation & Curiosity: Encouraging a proactive approach to learning, problem-solving, and exploring new technologies (like AI) to improve processes and products.

• Ownership & Accountability: Empowering individuals to take responsibility for their contributions and drive projects to successful completion.

Collaboration Style:

• Partnership with Design & Product: Working integrally with UX/UI designers and Product Owners to ensure language and design are seamlessly integrated and mutually supportive.

• Cross-Functional Awareness: Maintaining strong communication channels with engineering, research, and marketing to ensure a unified product narrative and user experience.

• Feedback-Driven Iteration: Actively seeking and providing constructive feedback to continuously improve content and processes.

• Knowledge Sharing: Contributing to the team's collective knowledge base through documentation, presentations, and mentorship.

📝 Enhancement Note: The emphasis on "ownership," "honest feedback," and "creative initiative" suggests a culture that values proactive contributions and continuous improvement, which are hallmarks of effective operations teams. The blend of user focus and technical innovation is also a strong cultural indicator.

⚡ Challenges & Growth Opportunities

Challenges:

• Simplifying Complex Security Concepts: The primary challenge is translating highly technical and abstract cybersecurity topics into language that is accessible and understandable to a broad, non-expert user base.

• Balancing Brand Voice with Product Clarity: Ensuring that the distinct brand voice is maintained while delivering clear, functional, and sometimes urgent product-related information.

• Scaling Content Operations: As Nord Security grows and diversifies its product offerings, maintaining consistency and quality across all platforms and languages will be a significant operational challenge.

• Staying Ahead of AI Advancements: Continuously learning and integrating new AI tools and techniques into the UX writing workflow to maintain efficiency and effectiveness.

• Advocating for UX Writing: Continuously educating stakeholders on the strategic value of UX writing and securing resources and buy-in for content initiatives.

Learning & Development Opportunities:

• Deep Dive into Cybersecurity: Gain in-depth knowledge of the cybersecurity landscape and Nord Security's product suite, becoming a subject matter expert in your writing.

• Design System Expertise: Become a key contributor to the company's design system, influencing how content is structured and implemented across products.

• AI & Automation Leadership: Develop advanced skills in leveraging AI for content strategy, workflow optimization, and potentially leading AI integration projects within the design team.

• Mentorship & Career Progression: Benefit from structured mentorship programs and clear pathways for career advancement within Nord Security's growing operations and product teams.

• Industry Exposure: Participation in relevant conferences, workshops, and training sessions focused on UX writing, content strategy, and emerging technologies.

📝 Enhancement Note: The challenges presented are directly related to the operational demands of a growing tech company in a complex domain. The growth opportunities highlight a path for specialization and leadership within content operations and technology adoption.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you translated a complex technical feature into simple, user-friendly language. What was your process, and what was the outcome?" (Focus on your problem-solving methodology, research, and impact metrics.)

• "How do you ensure consistency in brand voice and tone across different product flows and platforms?" (Discuss your experience with style guides, content governance, and collaboration.)

• "Walk me through your experience using AI tools in your UX writing workflow. How have they improved your efficiency or the quality of your output?" (Be specific about the tools and the tangible benefits.)

• "How would you approach writing copy for a new feature that requires users to understand a critical security risk?" (Demonstrate your ability to balance urgency, clarity, and user empathy.) Company & Culture Questions:

• "Why are you interested in Nord Security and our mission?" (Research the company's products, values, and recent news.)

• "How do you handle constructive feedback on your writing, especially from non-writers?" (Showcase your collaborative and adaptable approach.)

• "Describe your experience working within a hybrid team environment. What strategies do you use to stay connected and productive?" (Highlight your communication and self-management skills.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, follow a clear story: Problem -> Your Solution -> Process -> Impact.

• Show, Don't Just Tell: Use visuals (screenshots, wireframes, prototypes) to illustrate your work and the context.

• Quantify Everything: Wherever possible, use data and metrics to demonstrate the effectiveness of your UX writing.

• Highlight Collaboration: Explicitly mention who you worked with and how you leveraged their expertise.

• Be Ready for Detail: Anticipate questions about specific word choices, tone adjustments, and your rationale for every decision.

📝 Enhancement Note: The interview preparation emphasizes practical application, strategic thinking, and the ability to articulate impact, reflecting the operational demands of the role. Demonstrating proficiency with AI tools and a collaborative mindset is paramount.

📌 Application Steps

To apply for this operations-aligned UX Writer position:

• Submit your application via the provided link on jobs.ashbyhq.com.

• Curate Your Portfolio: Select 2-3 of your strongest UX writing projects that best showcase your problem-solving process, ability to simplify complexity, and measurable impact. Ensure they highlight your experience with web/app products and ideally your use of AI tools.

• Tailor Your Resume: Optimize your resume to clearly highlight your 3+ years of UX writing experience, specific achievements (quantified where possible), and proficiency with relevant tools (AI, Figma, design systems). Use keywords from the job description.

• Prepare Your Presentation: Practice walking through your chosen portfolio pieces, focusing on clear storytelling, process explanation, and quantifiable results. Be ready to articulate your rationale for word choices and strategic thinking.

• Research Nord Security: Understand their products, mission, and target audience. Familiarize yourself with their brand voice and the cybersecurity landscape. This will help you tailor your answers and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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