UX WRITER

📍 Job Overview

Job Title: UX Writer

Company: AXA GROUP

Location: Nanterre, Ile-de-France, France

Job Type: Full-time

Category: UX Writing / Content Design / GTM Operations

Date Posted: September 14, 2026

Experience Level: Senior (5-10 years)

Remote Status: Hybrid (2 days in office expected)

🚀 Role Summary

• Drive the creation and refinement of UX copy and conversational flows across digital platforms to simplify insurance products and enhance customer understanding.

• Develop and implement editorial strategies that ensure brand consistency and voice across all digital and print channels, acting as a key evangelist for best practices.

• Collaborate closely with Product, Design, Business, Legal, and AI teams to craft intuitive user experiences and compelling narratives.

• Analyze user feedback and performance data to iteratively improve content effectiveness and achieve business objectives, particularly in e-business and customer engagement.

• Translate complex insurance concepts into clear, accessible, and reassuring messages, especially during critical customer moments like claims.

📝 Enhancement Note: This role is positioned as a Senior UX Writer with a strong emphasis on GTM operations through content strategy and e-business enablement. The focus on translating complex insurance topics into simple messages and working with AI/chatbots indicates a strategic role in customer journey optimization and digital engagement.

📈 Primary Responsibilities

• Design, write, and edit UX copy for digital interfaces, ensuring clarity, conciseness, and adherence to AXA's brand voice and tone.

• Develop conversational scripts, dialogues, and scenarios for AI assistants and chatbots, prioritizing user needs and contextual relevance.

• Define and execute editorial strategies for digital and print channels, creating content guides and evangelizing best practices to internal stakeholders.

• Collaborate with Web Marketers and Product Managers to identify and fulfill content needs for the AXA website (axa.fr), customer portals, and marketing campaigns.

• Conduct user testing and analyze performance metrics (e.g., conversion rates, engagement, customer feedback) to iterate on and optimize content effectiveness.

• Participate in content workshops with business units to understand product nuances and customer pain points, ensuring content directly supports e-business goals.

• Review and approve content produced by various teams to maintain quality, consistency, and strategic alignment across all customer touchpoints.

• Contribute to the editorial and commercial animation of axa.fr, including landing pages, media content, product campaigns, customer reviews, FAQs, and online surveys.

📝 Enhancement Note: The responsibilities highlight a dual focus on core UX writing and strategic content operations, emphasizing the impact of content on e-business and customer acquisition/retention. The need to work with AI/chatbots and conduct workshops implies a proactive, strategic approach to content development rather than purely reactive execution.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Communications, Journalism, English, Marketing, or a related field is preferred.

• Specialized training or certifications in UX writing, content design, or digital communication are highly advantageous. Experience:

• 5-10 years of proven experience as a UX Writer, Content Designer, or similar role, with a strong portfolio showcasing digital and conversational projects.

• Demonstrated experience in translating complex subjects into simple, user-centered language, particularly within regulated industries like insurance.

• Experience in developing and implementing editorial strategies and content guidelines. Required Skills:

• UX Writing & Conversational Design: Expertise in crafting clear, concise, and user-friendly copy for digital interfaces and conversational agents (chatbots, AI assistants).

• Content Strategy: Ability to develop and execute comprehensive editorial plans that align with business objectives and brand guidelines.

• Figma Proficiency: Skilled in using design tools like Figma for content placement, prototyping, and collaboration with UX/UI designers.

• AI Tools Proficiency: Familiarity with AI tools for content generation, optimization, and structuring, enabling efficient content workflows.

• Data Analysis & User Testing: Capability to interpret user feedback and performance data to drive content improvements and A/B testing.

• Stakeholder Management: Proven ability to collaborate effectively with cross-functional teams including Product, Design, Business, Legal, and Marketing.

• Insurance Industry Knowledge: A strong understanding of insurance products, terminology, and customer needs is crucial for effective content creation.

• Copywriting & Editing: Excellent command of language, grammar, and style, with a keen eye for detail and brand consistency.

Preferred Skills:

• Experience with A/B testing platforms and methodologies for content optimization.

• Familiarity with SEO best practices for digital content.

• Experience in creating content for regulatory compliance.

• Project management skills for managing multiple content initiatives simultaneously.

📝 Enhancement Note: The emphasis on "senior" UX writer, specific tool requirements (Figma, AI tools), and industry knowledge (insurance) are critical qualifications. The role requires not just writing skills but also strategic thinking and the ability to influence internal teams.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• UX Writing Case Studies: Showcase at least 2-3 detailed case studies demonstrating your process for writing and refining copy for digital interfaces, highlighting problem, solution, and measurable impact.

• Conversational Design Examples: Include examples of chatbot dialogues, AI assistant scripts, or voice user interface content, detailing the user journey and interaction design.

• Content Strategy Deliverables: Present examples of editorial guidelines, content audits, or strategic content plans you have developed and implemented.

• Process Optimization Examples: Demonstrate how you have used data analysis, user feedback, or A/B testing to improve content performance and user experience, quantifying results where possible.

• Figma/Design Tool Integration: Show examples of how your copy was integrated into design mockups or prototypes using tools like Figma.

Process Documentation:

• Workflow Design: Ability to document and optimize content creation workflows, from ideation and drafting to review, approval, and publication.

• Content Governance: Experience in establishing and maintaining content governance frameworks, including style guides, tone of voice documentation, and brand messaging.

• Performance Measurement: Skills in defining KPIs for content, setting up tracking mechanisms, and reporting on content performance against business goals.

📝 Enhancement Note: A strong portfolio demonstrating a strategic approach to UX writing, conversational design, and content operations is essential. Candidates should be prepared to articulate their process, the rationale behind their content decisions, and the impact of their work using data and user insights.

💵 Compensation & Benefits

Salary Range:

Given the role is based in Nanterre, France, and AXA is a large multinational corporation, a senior UX Writer with 5-10 years of experience could expect a salary in the range of €50,000 - €75,000 annually, depending on specific experience, skills, and internal banding. This estimate is based on industry benchmarks for senior content design roles in major European financial services companies and cost of living in the Paris region.

Benefits:

• Comprehensive Compensation Package: Includes a fixed salary, variable compensation, bonuses, and participation/profit-sharing schemes.

• Share Ownership: Opportunity to acquire AXA shares and participate in savings plans.

• Flexible Working Environment: Up to 3 days of remote work per week (depending on role profile), meal vouchers for remote workdays, and an allowance for ergonomic equipment (screen, chair).

• Work-Life Balance: 28 days of paid leave, 14-16 RTT (Réduction du Temps de Travail) days per year, options for part-time work, and paid leave for specific personal events (e.g., back-to-school, moving).

• Employee Engagement: Opportunities to engage in corporate social responsibility initiatives through various foundations (AXA Atout Cœur, AXA Compétences Solidaires, AXA Prévention).

• Additional Perks: Extensive list of benefits including career development prospects, concierge services, employee discounts, and support during personal challenges.

Working Hours:

• Standard full-time working hours, typically around 35-40 hours per week, with flexibility options and RTT days contributing to work-life balance.

📝 Enhancement Note: The salary range is an estimate for the specified location and experience level. AXA's detailed benefits package, as provided in the job description, is a significant draw for candidates seeking comprehensive employee support and work-life balance. The mention of "smartworking" and RTT days indicates a modern approach to work arrangements.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services / Insurance. AXA is a global leader in insurance, offering a wide range of products including life, health, property, and casualty insurance, as well as asset management. The company operates in a highly regulated environment, requiring precision, trustworthiness, and a strong customer focus.

Company Size: AXA GROUP is a massive global organization with over 145,000 employees worldwide and operations in over 50 countries. AXA France itself is the largest subsidiary by revenue and workforce. This scale offers significant opportunities for career growth and exposure to diverse projects.

Founded: AXA has a long history, with its origins tracing back to the early 19th century. The modern AXA group was formed through a series of mergers and acquisitions, with significant consolidation in the late 20th century. This long-standing presence suggests stability and deep market expertise.

Team Structure:

• The UX Writer will likely be part of a broader Digital, Product, or Marketing team, working within a "smartworking" environment that fosters collaboration.

• They will report to a manager responsible for UX/Content Design or Digital Experience, with dotted line reporting or close collaboration with Product Managers, UX/UI Designers, and Business Unit representatives.

• Cross-functional collaboration is a cornerstone, with regular interaction with Legal, Compliance, AI specialists, and Web Marketing teams to ensure content accuracy, brand consistency, and business impact. Methodology:

• Data-Driven Decision Making: Content decisions are informed by user data, performance analytics, and user testing insights.

• Agile & Iterative Development: Content is developed and refined in an agile manner, aligning with product development cycles and incorporating feedback rapidly.

• User-Centricity: A strong focus on understanding customer needs, pain points, and journeys to create empathetic and effective communication.

• Brand Consistency: Rigorous adherence to AXA's brand voice, tone, and messaging guidelines across all touchpoints.

Company Website: https://careers.axa.com/

📝 Enhancement Note: AXA's scale and long history provide a stable yet dynamic environment. The emphasis on "smartworking," diversity, and social responsibility indicates a modern, employee-focused culture within a traditional industry. The operations aspect is deeply embedded in ensuring clear communication for complex financial products.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior UX Writer position, indicating a level of expertise and autonomy. The role involves not just execution but also strategic input into content strategy, editorial guidelines, and process evangelism. It sits at the intersection of content creation, user experience, and go-to-market enablement through effective digital communication.

Reporting Structure: The UX Writer will likely report to a Head of UX, Content Lead, or Digital Product Manager. They will work closely with Product Managers, UX/UI Designers, Web Marketers, and Legal/Compliance teams. This cross-functional interaction provides broad exposure to different business functions.

Operations Impact: The role's impact is significant, directly influencing customer acquisition, retention, and satisfaction through clear, accessible communication. By simplifying complex insurance products and improving digital journeys, the UX Writer contributes to:

• Increased conversion rates on digital platforms.

• Reduced customer service inquiries through better self-service content.

• Enhanced brand perception and customer trust.

• Successful launch and adoption of new digital products and features.

• Improved efficiency in content creation and management processes. Growth Opportunities:

• Specialization: Deepen expertise in specific areas like conversational AI, accessibility, or insurance product communication.

• Leadership: Transition into a Content Design Lead or UX Writing Manager role, overseeing a team and setting content strategy.

• Cross-Functional Moves: Leverage content strategy and communication skills to move into Product Management, Digital Marketing Strategy, or even broader GTM roles.

• Global Mobility: With AXA's international presence, opportunities may arise to work on global projects or in other regions.

• Continuous Learning: Access to internal training programs, workshops, and potentially external conferences to stay updated on UX trends, AI, and content best practices.

📝 Enhancement Note: The "Senior" designation suggests a pathway to leadership and strategic influence. The role is crucial for GTM success by ensuring clear customer communication, which is a key operational function in the insurance sector.

🌐 Work Environment

Office Type: AXA France operates a modern "smartworking" environment. This implies a blend of open-plan collaborative spaces, quiet zones for focused work, meeting rooms equipped with technology, and potentially informal breakout areas. The setup is designed to support flexible working arrangements and diverse work styles.

Office Location(s): The primary location is Nanterre, a business district west of Paris, France. This area is well-connected by public transport, making it accessible for employees living in and around the Paris region. AXA may have other offices, but Nanterre is specified for this role.

Workspace Context:

• Collaborative Environment: Expect an open and dynamic workspace designed to encourage interaction and idea-sharing between different teams (UX/UI, Product, Marketing, Business Units).

• Technology-Enabled: The workspace will be equipped with modern technology to support hybrid work, including video conferencing tools, digital collaboration platforms, and potentially interactive displays.

• Focus on Well-being: The "smartworking" philosophy, combined with benefits like ergonomic equipment allowances, suggests a company that prioritizes employee comfort and productivity.

• Hybrid Model: Employees are expected to be in the office for a portion of the week (around 2 days), facilitating in-person collaboration, team building, and knowledge sharing.

Work Schedule:

• The standard work schedule is full-time, likely around 35-40 hours per week.

• The "smartworking" model and RTT days offer flexibility in managing work hours and personal commitments, supporting a healthy work-life balance.

📝 Enhancement Note: The "smartworking" environment is a key aspect of AXA's modern workplace culture, designed to enhance collaboration and employee well-being, which is critical for roles involving iterative design and cross-functional teamwork.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter will review your application and CV, likely followed by a brief phone or video call to assess basic qualifications and cultural fit.

• Portfolio Review & Interview: You will be asked to present your portfolio, showcasing relevant UX writing and conversational design projects. This will likely involve a dedicated interview with the hiring manager and potentially a senior team member. Be prepared to discuss your process, rationale, and impact.

• Skills Assessment/Case Study: A practical exercise or case study might be given, requiring you to write copy for a specific scenario or critique existing content. This assesses your writing skills, strategic thinking, and ability to apply AXA's brand voice.

• Team/Stakeholder Interviews: Interviews with key collaborators (e.g., Product Manager, UX Designer, Business Unit representative) to assess your ability to work effectively in a cross-functional team and understand business needs.

• Final Interview: Potentially a final interview with a more senior leader in the digital or product organization.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best align with the job description, emphasizing insurance, digital journeys, and conversational AI if possible.

• Tell a Story: For each project, clearly articulate the problem, your role, your process (research, ideation, writing, testing), the solutions you implemented, and the quantifiable results or learnings.

• Showcase Process: Highlight your thought process behind specific word choices, tone adjustments, and how you incorporated user feedback or data.

• Demonstrate Tool Proficiency: If possible, show how you used tools like Figma or AI content generators in your workflow.

• Quantify Impact: Wherever possible, use metrics (e.g., conversion rate improvements, reduction in support tickets, engagement scores) to demonstrate the business value of your work.

• Brand Voice Adaptation: If you have examples of adapting to different brand voices or creating a new one, include them.

Challenge Preparation:

• Understand AXA's Brand: Research AXA's current brand voice, tone, and messaging across their website and marketing materials.

• Insurance Industry Nuances: Familiarize yourself with common insurance terms and customer concerns, particularly around sensitive topics like claims.

• Conversational AI Best Practices: Brush up on principles of good chatbot and AI assistant design, including error handling, personality, and flow.

• User-Centric Thinking: Be prepared to explain how you approach understanding user needs and translating them into effective copy.

• Collaboration Scenarios: Think about how you would approach collaborating with technical, legal, and business stakeholders to gain alignment on content.

📝 Enhancement Note: The interview process emphasizes practical application of UX writing skills and strategic thinking, with a strong focus on portfolio presentation and cross-functional collaboration. Candidates should prepare to demonstrate their understanding of AXA's context and the insurance industry.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborating with designers, integrating copy into mockups, and understanding visual context.

• AI Content Tools: Proficiency in AI-powered platforms for content generation, optimization, summarization, and structuring is explicitly mentioned and will be crucial for efficiency.

• Content Management Systems (CMS): Familiarity with CMS platforms (e.g., Adobe Experience Manager, Sitecore, or similar) used for publishing web content.

• Collaboration Tools: Platforms like Microsoft Teams, Slack, or Jira for project management and team communication.

Analytics & Reporting:

• Web Analytics Platforms: Experience with tools like Google Analytics, Adobe Analytics, or similar for tracking website performance, user behavior, and content effectiveness.

• User Feedback Tools: Familiarity with tools for collecting and analyzing user feedback (e.g., Hotjar, survey platforms, in-app feedback widgets).

• A/B Testing Tools: Experience with platforms like Optimizely, VWO, or built-in CMS/analytics A/B testing capabilities for content experimentation.

CRM & Automation:

• CRM Systems: While not a primary focus, understanding how content integrates with CRM systems (e.g., Salesforce) for personalized customer journeys can be beneficial.

• Marketing Automation Platforms: Awareness of how content is used within marketing automation workflows (e.g., HubSpot, Marketo) for customer engagement.

• Project Management Tools: Tools like Asana, Trello, or Monday.com for managing content projects and timelines.

📝 Enhancement Note: The explicit mention of Figma and AI tools highlights the modern technology stack expected for this role. Proficiency in these areas, alongside standard web analytics and content management tools, is key for success.

👥 Team Culture & Values

Operations Values:

• Simplicity & Clarity: A core value driving the creation of content that makes insurance easy to understand and accessible for all customers, especially during stressful times.

• Customer Centricity: Placing the customer's needs, understanding, and experience at the forefront of all content creation and design decisions.

• Collaboration & Teamwork: Fostering a strong sense of partnership with Product, Design, Business, Legal, and AI teams to achieve shared goals.

• Data-Driven Improvement: Committing to using data and user feedback to continuously refine content and enhance its effectiveness.

• Brand Integrity: Upholding AXA's brand voice, tone, and values consistently across all communication channels.

• Efficiency & Innovation: Embracing new tools and methodologies (like AI) to streamline content processes and drive innovative solutions.

Collaboration Style:

• Cross-Functional Integration: Working seamlessly with diverse teams, acting as a bridge between technical, business, and customer-facing functions through clear communication.

• Proactive Engagement: Actively participating in workshops, design sprints, and product reviews to contribute content expertise early in the development process.

• Constructive Feedback Culture: Open to giving and receiving feedback on content and processes to drive continuous improvement.

• Knowledge Sharing: Willingness to share best practices, insights, and learnings with colleagues and internal stakeholders to elevate content quality across the organization.

📝 Enhancement Note: The emphasis on "simplicity," "customer centricity," and "collaboration" aligns with typical values for UX and content design roles within large, customer-facing organizations like AXA. The mention of AI tools points to an appetite for innovation.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Complexity: The primary challenge will be simplifying highly technical and regulated insurance products and processes into clear, empathetic, and user-friendly language for a diverse customer base.

• Balancing Brand Voice and Business Goals: Ensuring content meets both AXA's established brand voice and specific e-business objectives (e.g., conversion, lead generation).

• Working with AI Tools: Effectively leveraging AI for content creation and optimization while maintaining quality, originality, and brand alignment requires careful management and human oversight.

• Cross-Functional Alignment: Navigating the needs and priorities of multiple departments (Product, Legal, Business, AI) to gain consensus on content and strategy.

• Measuring Content Impact: Demonstrating the ROI of UX writing and content design efforts through robust data analysis and reporting.

Learning & Development Opportunities:

• Specialized Training: Opportunities to deepen expertise in areas like AI-driven content, advanced conversational design, or specific insurance product lines.

• Industry Conferences & Certifications: Support for attending relevant UX, content strategy, or digital marketing conferences and pursuing certifications.

• Mentorship Programs: Access to mentorship from senior leaders within AXA to guide career development and skill enhancement.

• Leadership Development: For high performers, pathways to team leadership, content strategy oversight, or program management roles.

• Exposure to Global Best Practices: Learning from and contributing to content initiatives across AXA's international operations.

📝 Enhancement Note: The challenges are inherent to the role and industry, offering significant opportunities for skill development and strategic contribution. AXA's commitment to employee growth provides a clear path for career advancement.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to simplify a complex financial or technical concept for a general audience. What was your process, and what was the outcome?" (Focus on your methodology, clarity, and impact.)

• "How would you approach developing a content strategy for a new insurance product launch, considering both user needs and business objectives?" (Demonstrate strategic thinking, user-centricity, and an understanding of GTM.)

• "Imagine a customer is experiencing a sensitive situation, like a claim. How would your UX writing approach differ, and what tone would you adopt?" (Showcase empathy, clarity, and brand alignment during critical moments.) Company & Culture Questions:

• "What do you know about AXA's brand voice and how would you ensure your content aligns with it?" (Research AXA's website and marketing materials beforehand.)

• "How do you collaborate with Product Managers, Designers, and Legal teams? Describe a challenging collaboration and how you navigated it." (Highlight your teamwork and communication skills.)

• "How do you measure the effectiveness of your UX writing, and what KPIs are most important to you?" (Be ready to discuss data analysis, A/B testing, and ROI.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly define the "Before" (problem/challenge), "During" (your role, process, solutions), and "After" (results, learnings).

• Highlight Your Process: Explain why you made certain content decisions. Discuss user research, competitor analysis, tone of voice application, and iteration based on feedback.

• Showcase Tool Integration: If you used Figma, AI tools, or analytics platforms, explain how they were integral to your process and outcomes.

• Quantify Impact: Use numbers and data whenever possible to demonstrate the tangible business value of your work (e.g., "This change led to a 15% increase in form completion rates").

• Be Prepared for Questions: Anticipate questions about your choices, alternative solutions, and how you handle feedback.

📝 Enhancement Note: Preparation should focus on demonstrating strategic thinking, a user-centric approach, excellent communication skills, and a clear understanding of how UX writing drives business outcomes, particularly within the insurance sector.

📌 Application Steps

To apply for this operations position:

• Submit Your Application: Complete the online application form through the AXA Careers portal.

• Tailor Your Resume: Ensure your resume highlights your experience in UX writing, conversational design, content strategy, and relevant tools (Figma, AI tools). Quantify achievements with metrics wherever possible, focusing on impact relevant to GTM and customer experience.

• Curate Your Portfolio: Select your strongest 3-5 projects that best demonstrate your skills for this role. Prepare a clear narrative for each project, focusing on process, rationale, and measurable outcomes. Be ready to present this digitally.

• Research AXA: Familiarize yourself with AXA's brand, its products, its digital presence, and its stated values. Understand the nuances of the insurance industry.

• Practice Your Presentation: Rehearse presenting your portfolio, focusing on clear articulation, concise explanations, and confidently answering questions about your process and impact.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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