UX Lead

📍 Job Overview

Job Title: UX Lead

Company: Qatar Airways

Location: Doha, Qatar

Job Type: Full-time

Category: Digital Experience / Product Operations

Date Posted: 2026-08-31

Experience Level: 5-10 years

Remote Status: On-site

🚀 Role Summary

• Lead the strategic direction and execution of user experience (UX) design for Qatar Airways' Digital Retail Experience portfolio, encompassing eCommerce and customer-facing digital channels.

• Drive the creation of intuitive, engaging, and high-converting digital experiences that enhance customer satisfaction and support digital retail transformation objectives.

• Collaborate closely with cross-functional teams, including Marketing, Loyalty, Product, and Technology, to define and deliver end-to-end customer journeys across web, mobile, and omnichannel platforms.

• Leverage advanced AI development practices, including prompt engineering and generative AI, to innovate and optimize digital retail experiences.

📝 Enhancement Note: This role is positioned within the Digital Experience or Product Operations domain, focusing on customer-facing digital platforms. While not a traditional Revenue Operations or Sales Operations role, the emphasis on driving commercial performance and conversion through UX design has strong GTM implications. The requirement for AI development practices like prompt engineering is a significant differentiator and points to a forward-thinking approach to digital customer engagement.

📈 Primary Responsibilities

• Spearhead UX strategy and design execution for customer-facing digital platforms, including the eCommerce website, mobile applications, and other digital retail touchpoints.

• Partner with business stakeholders, product owners, business analysts, and technology teams to meticulously define customer experience requirements, translating them into effective and intuitive digital solutions.

• Facilitate the realization of business vision through comprehensive customer research, detailed journey mapping, collaborative ideation sessions, rapid prototyping, rigorous usability testing, and validation activities.

• Transform conceptual ideas into detailed user flows, wireframes, high-fidelity mock-ups, and interactive prototypes that promise exceptional customer experiences and drive desired business outcomes.

• Develop visual and interaction designs optimized for mobile-first, responsive, and omnichannel environments, ensuring a seamless experience across all devices and touchpoints.

• Utilize customer insights, analytics data, usability testing results, and behavioural data to proactively identify opportunities for enhancing user engagement, boosting satisfaction, and increasing conversion rates.

• Identify critical customer pain points within the digital journey and design elegant, user-centric solutions that effectively balance user needs with overarching business objectives and technical feasibility.

• Champion the adoption of modern AI development practices, including prompt engineering and generative AI, to explore innovative solutions and enhance the digital retail ecosystem.

📝 Enhancement Note: The responsibilities highlight a leadership role focused on the entire UX lifecycle, from strategic planning to iterative improvement. The emphasis on "high-converting digital experiences" and "commercial performance" indicates a direct link to GTM objectives, making this role critical for driving revenue through digital channels. The inclusion of AI development practices suggests a need for forward-thinking and experimental design approaches.

🎓 Skills & Qualifications

Education: Bachelor’s Degree in a relevant field such as Human-Computer Interaction, Design, Computer Science, or a related discipline. Equivalent professional experience will also be considered.

Experience: Minimum of 5 years of job-related experience in UX design, interaction design, and digital product development. A preference for 8+ years of experience, with a significant portion in software development and key UX leadership roles.

Required Skills:

• Expert-level proficiency in UX design, interaction design, information architecture, and the strategic application of design systems.

• Advanced hands-on expertise with Figma and other modern prototyping tools for creating interactive user experiences.

• Deep and practical understanding of User-Centred Design (UCD) methodologies and robust design thinking practices.

• Comprehensive knowledge of mobile-first, adaptive, and responsive design principles to ensure optimal user experiences across all devices.

• Strong analytical and problem-solving acumen, with a proven ability to translate complex customer insights into actionable and effective design improvements.

• Demonstrated ability to leverage research findings, customer feedback, and behavioural data to rigorously inform and justify design decisions.

• A compelling portfolio showcasing successful customer-facing digital experiences, evidence of UX leadership, and demonstrable measurable business impact.

• Essential hands-on experience in modern AI development practices, including prompt engineering and generative AI, is a mandatory requirement for this role. Preferred Skills:

• Prior experience in the Retail & Hospitality sectors, particularly with luxury brands, is highly advantageous.

• Experience working within the airline industry, while not essential, would be a significant asset.

• Familiarity with analytics and customer behaviour tracking tools to effectively measure and optimize digital experiences.

📝 Enhancement Note: The requirement for both extensive UX expertise and hands-on AI development (prompt engineering, generative AI) is quite specific and indicates a role at the forefront of digital innovation. The portfolio requirement emphasizes demonstrating business impact, which is crucial for operations-adjacent roles focused on revenue and efficiency.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing end-to-end UX design leadership for customer-facing digital platforms, with a strong emphasis on the retail eCommerce ecosystem.

• Evidence of strategic UX initiatives that have directly contributed to measurable business outcomes, such as increased conversion rates, enhanced customer satisfaction, or improved user engagement.

• Case studies detailing the application of User-Centred Design (UCD) and design thinking methodologies throughout the product development lifecycle.

• Examples demonstrating proficiency in leveraging customer research, journey mapping, and usability testing to inform design decisions and validate solutions.

• Specific projects that highlight the application of prompt engineering and generative AI in creating innovative or optimized digital experiences. Process Documentation:

• Documented processes for conducting customer research, including user interviews, surveys, and persona development.

• Established workflows for ideation, wireframing, prototyping, and iterative design based on feedback.

• Methodologies for conducting usability testing, analyzing results, and integrating findings into design iterations.

• Frameworks for collaborating with product managers, engineers, and business stakeholders to ensure alignment and efficient delivery of UX designs.

• Protocols for integrating AI-driven insights and generative AI outputs into the UX design process.

📝 Enhancement Note: The portfolio is expected to be a critical component for evaluating candidates, demonstrating not just design skills but also strategic thinking, leadership, and a results-oriented approach, especially concerning business impact and AI integration.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a UX Lead with 5-10 years of experience in a major international hub like Doha, the estimated annual salary range is QAR 250,000 - QAR 400,000. This range is subject to variation based on the candidate's specific experience, qualifications, and negotiation.

Benefits:

• Comprehensive health insurance coverage for employees and eligible dependents.

• Generous annual leave entitlement and public holidays.

• Opportunities for professional development, training, and attending industry conferences.

• Access to Qatar Airways' extensive travel benefits and discounts for employees and their families.

• Retirement savings plan or end-of-service benefits as per Qatar labour law.

• Relocation assistance may be provided for expatriate hires.

• Access to state-of-the-art office facilities and employee support programs.

Working Hours: Standard full-time working hours are typically 40 hours per week, Monday to Friday. Flexibility may be offered based on project needs and team requirements, with potential for hybrid arrangements on a case-by-case basis, though the role is primarily on-site.

📝 Enhancement Note: Salary is estimated based on research for similar UX Lead roles in Doha, Qatar, considering the cost of living and typical compensation packages for large multinational corporations in the region. Benefits are standard for a large, international airline and reflect the company's commitment to employee well-being and development.

🎯 Team & Company Context

🏢 Company Culture

Industry: Aviation, Travel, and Tourism. Qatar Airways is a globally recognized airline and a significant player in the broader travel and hospitality ecosystem, with diverse business interests extending into retail and eCommerce.

Company Size: Large enterprise, with tens of thousands of employees worldwide. This scale implies robust processes, significant resources, and opportunities for impact across a vast customer base.

Founded: 1997. Qatar Airways has experienced rapid growth and transformation, establishing itself as a leading global carrier and expanding into multiple business verticals.

Team Structure:

• The role is within the IT department, specifically focusing on the Digital Retail Experience portfolio. This suggests a dedicated team focused on digital transformation and customer-facing technologies.

• The UX Lead will likely report to a Director or Head of Digital Experience/Product, with direct reports or close collaboration with a team of UX designers, researchers, and potentially UI designers.

• Strong cross-functional collaboration is expected with Marketing, Loyalty Programs, Product Management, eCommerce teams, and core Technology/Engineering departments. Methodology:

• Data-driven decision-making, leveraging customer analytics, A/B testing, and user feedback to guide product and experience development.

• Agile and iterative development methodologies are likely employed to ensure rapid deployment and continuous improvement of digital platforms.

• Emphasis on user-centricity, ensuring that all digital initiatives are designed with the customer's needs and journey at the forefront.

• Exploration and integration of emerging technologies, such as generative AI, to drive innovation and competitive advantage in the digital retail space.

Company Website: https://www.qatarairways.com/

📝 Enhancement Note: The context of Qatar Airways as a large, global entity in aviation and travel suggests a dynamic, fast-paced environment with a strong emphasis on customer experience and innovation, particularly in its digital retail operations. The integration of IT within this broader context implies a focus on technology-driven solutions for business growth.

📈 Career & Growth Analysis

Operations Career Level: This UX Lead position represents a senior individual contributor role with significant leadership responsibilities within the digital experience domain. It sits at a level where strategic input is crucial, and the individual is expected to influence product direction and team capabilities. This is beyond a junior or mid-level designer, requiring a blend of technical UX expertise, strategic thinking, and leadership.

Reporting Structure: The UX Lead will likely report to a senior manager or director within the IT or Digital division, possibly titled Head of Digital Experience, Director of Product, or similar. They will be responsible for guiding a team of UX/UI designers and researchers, and collaborating closely with Product Owners, Project Managers, and Development Leads.

Operations Impact: The UX Lead's impact is directly tied to the commercial performance of Qatar Airways' digital retail channels. By optimizing the customer experience, they will drive higher conversion rates on the eCommerce platform, increase customer engagement with loyalty programs, and contribute to overall digital revenue growth. Their work directly influences customer acquisition, retention, and lifetime value through intuitive and effective digital interactions. The integration of AI also points to optimizing operational efficiency within the digital customer journey.

Growth Opportunities:

• Leadership Development: Opportunity to formally lead and mentor a team of UX/UI designers and researchers, developing management and team-building skills.

• Strategic Influence: Progression to a more senior strategic role, such as Head of UX/Design or Director of Digital Product Strategy, with broader oversight of the digital customer experience portfolio.

• Technical Specialization: Deepen expertise in cutting-edge areas like generative AI and prompt engineering for UX, becoming a subject matter expert in AI-driven customer experiences.

• Cross-Functional Exposure: Gain exposure to various business units within Qatar Airways, such as Marketing, Loyalty, and Operations, broadening understanding of the entire business value chain.

• Industry Recognition: Potential to contribute to industry best practices and thought leadership in digital experience design, particularly within the aviation and luxury retail sectors.

📝 Enhancement Note: The growth trajectory for a UX Lead in a large organization like Qatar Airways typically involves moving into formal leadership roles, expanding strategic scope, or specializing in emerging technologies like AI, all while maintaining a strong focus on driving business outcomes through user experience.

🌐 Work Environment

Office Type: The role is based in Doha, Qatar, within the corporate offices of Qatar Airways. This environment is likely a modern, professional corporate setting designed for collaboration and productivity.

Office Location(s): Primary office location will be in Doha, Qatar. Qatar Airways' headquarters are a central hub for its global operations.

Workspace Context:

• Collaborative Environment: Expect an open-plan or semi-open office layout designed to foster collaboration among design, product, and technology teams. This facilitates quick discussions, brainstorming sessions, and knowledge sharing.

• Tools and Technology: Access to industry-standard design software (Figma, prototyping tools), collaboration platforms (e.g., Slack, Microsoft Teams), project management tools (e.g., Jira, Asana), and potentially advanced AI development environments.

• Team Interaction: Frequent opportunities for interaction with UX designers, product managers, engineers, and business stakeholders, both within scheduled meetings and informal discussions. The on-site nature facilitates direct engagement and team cohesion.

Work Schedule: The standard work schedule is typically Monday to Friday, 40 hours per week. While the role is on-site, there may be an expectation of flexibility to meet project deadlines or critical business needs, particularly during product launches or major updates.

📝 Enhancement Note: The on-site work environment in Doha suggests a structured corporate setting with a strong emphasis on team collaboration and direct interaction, which is beneficial for complex design projects and rapid iteration cycles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, CV, and crucially, your portfolio, by a recruiter or hiring manager to assess basic qualifications and experience.

• Technical Interview(s): In-depth discussions focusing on UX principles, design methodologies, problem-solving approaches, and your experience with specific tools and techniques (e.g., Figma, user research, prompt engineering). You may be asked to walk through specific projects from your portfolio.

• Design Challenge/Case Study: A practical exercise, which could be a take-home assignment or an on-the-spot problem, to assess your design thinking, problem-solving skills, and ability to articulate your process and rationale. This will likely involve elements of AI integration or optimization.

• Stakeholder/Leadership Interview: Meetings with potential peers, senior management, and cross-functional partners to evaluate your leadership potential, communication skills, strategic thinking, and cultural fit within Qatar Airways.

• Final Interview: A concluding discussion, possibly with a senior executive, to finalize the decision.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best demonstrate your UX leadership, strategic thinking, and impact on business objectives within the digital retail or eCommerce space.

• Highlight AI Integration: Clearly showcase projects where you've utilized prompt engineering or generative AI, detailing the problem, your approach, the tools used, and the quantifiable results achieved.

• Structure for Impact: For each project, follow a clear narrative: the challenge, your role, the process (research, ideation, design, testing), the solution, and most importantly, the measurable business impact (e.g., conversion uplift, engagement increase).

• Quantify Results: Use data and metrics wherever possible to demonstrate the success of your designs. If direct metrics are unavailable, explain the hypotheses and expected outcomes.

• Showcase Leadership: Include examples of how you've led design initiatives, mentored junior designers, or influenced product strategy.

Challenge Preparation:

• Understand the Context: Be prepared for challenges that involve optimizing a digital retail journey, improving conversion rates, or integrating AI-driven features into an existing customer experience.

• Articulate Your Process: Focus on clearly explaining your thought process, how you approach problem-solving, and how you'd gather information to make informed design decisions.

• Practice AI Applications: Be ready to discuss how you would use generative AI or prompt engineering to solve specific UX challenges, and how you would validate the outputs.

• Focus on Business Goals: Always tie your solutions back to the stated business objectives and customer needs.

📝 Enhancement Note: The interview process is designed to thoroughly assess both technical UX skills and leadership capabilities, with a particular emphasis on the candidate's ability to demonstrate measurable business impact and their proficiency with emerging AI technologies.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Advanced proficiency required for UI design, prototyping, and collaborative design workflows.

• Modern Prototyping Tools: Expertise in tools like Adobe XD, Sketch, InVision, or similar for creating interactive prototypes and user flows.

• Generative AI Platforms: Hands-on experience with AI development tools and platforms relevant to content generation, design assistance, or personalized experiences.

• Prompt Engineering Tools/Frameworks: Familiarity with techniques and tools for crafting effective prompts to guide AI models.

Analytics & Reporting:

• Customer Behaviour Analytics Tools: Experience with platforms like Google Analytics, Adobe Analytics, Mixpanel, or similar to track user interactions and identify trends.

• Usability Testing Platforms: Proficiency with tools for conducting remote and in-person usability tests (e.g., UserTesting.com, Lookback).

• Data Visualization Tools: Ability to interpret data presented in dashboards from tools like Tableau or Power BI to inform design decisions.

CRM & Automation:

• CRM Systems (e.g., Salesforce): Understanding how UX design interfaces with CRM data and customer journeys.

• Marketing Automation Platforms (e.g., Adobe Marketing Cloud): Awareness of how digital experiences integrate with marketing campaigns.

• Project Management & Collaboration Tools (e.g., Jira, Confluence, Asana, Microsoft Teams): Essential for cross-functional collaboration, task tracking, and documentation.

📝 Enhancement Note: The technology stack emphasizes core UX design tools, advanced AI development capabilities, and essential analytics platforms, reflecting a data-driven and innovation-focused approach to digital experience design.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A deep commitment to understanding and serving the needs of Qatar Airways' customers across all digital touchpoints. This means prioritizing user feedback and data in all design decisions.

• Innovation & Excellence: A drive to push boundaries and achieve the highest standards in digital experience design, embracing new technologies like AI to create world-class solutions.

• Collaboration & Teamwork: A belief in the power of working together across departments to achieve shared goals, fostering an environment of open communication and mutual support.

• Data-Driven Decision Making: A reliance on insights from analytics, research, and testing to inform strategy and validate design choices, ensuring that efforts are focused and effective.

• Continuous Improvement: A mindset of always seeking ways to enhance processes, user experiences, and outcomes, embracing iterative development and learning from every project.

Collaboration Style:

• Cross-Functional Integration: Expect a highly collaborative environment where UX designers work closely with product managers, marketers, engineers, and business analysts to ensure a holistic approach to digital product development.

• Feedback-Rich Culture: An open exchange of feedback is encouraged, with regular design reviews and critiques to refine ideas and ensure alignment across teams.

• Knowledge Sharing: A culture that promotes sharing best practices, learnings from user research, and insights from AI experiments through internal presentations, workshops, or documentation.

📝 Enhancement Note: The emphasis on customer-centricity, innovation, and data-driven decision-making aligns with leading digital organizations. The collaborative style is crucial for a UX Lead managing complex, multi-stakeholder projects in a large enterprise.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Innovation with Legacy Systems: Integrating cutting-edge AI and UX designs into existing IT infrastructure and potentially older systems within a large, established airline.

• Global User Diversity: Designing experiences that cater to a diverse international customer base with varying cultural nuances, language preferences, and digital literacy levels.

• Measuring ROI of AI in UX: Developing robust frameworks to accurately measure the business impact and return on investment for AI-driven UX features and prompt engineering efforts.

• Rapid Technological Evolution: Keeping pace with the fast-changing landscape of AI, UX design tools, and user behaviour trends to ensure Qatar Airways remains at the forefront of digital innovation.

Learning & Development Opportunities:

• Advanced AI Training: Access to specialized training programs and resources focused on generative AI, natural language processing, and prompt engineering for design applications.

• Industry Conferences & Workshops: Opportunities to attend leading UX, AI, and eCommerce conferences to gain insights into emerging trends and network with industry peers.

• Mentorship Programs: Potential for mentorship from senior leaders within Qatar Airways or access to external coaching to develop leadership and strategic capabilities.

• Cross-Departmental Projects: Involvement in projects that span different business units, offering a broader understanding of the airline's operations and strategic priorities.

📝 Enhancement Note: The challenges highlight the complexities of working in a large, global organization with a focus on innovation, while the growth opportunities emphasize both technical advancement in AI and UX, and career progression within the company.

💡 Interview Preparation

Strategy Questions:

• "Describe your approach to developing a UX strategy for a new eCommerce feature, specifically considering how generative AI could enhance personalization or customer interaction."

• "How do you balance user needs with business objectives and technical constraints when designing complex digital experiences? Provide an example from your portfolio."

• "Walk me through a project where you used customer insights, analytics, and usability testing to significantly improve a digital product's performance. How did you measure success?" Company & Culture Questions:

• "What interests you about Qatar Airways and our digital retail transformation efforts?"

• "How do you foster a collaborative UX culture within a cross-functional team, especially when working with engineers and product managers who may have different priorities?"

• "How would you measure the impact of your UX leadership on Qatar Airways' overall brand perception and customer loyalty?" Portfolio Presentation Strategy:

• Start with the "Why": Clearly articulate the business problem or user need that drove each project.

• Show, Don't Just Tell: Use visuals (wireframes, mockups, prototypes, user flows) to illustrate your design process and final solutions.

• Emphasize Your Role and Process: Detail your specific contributions, the methodologies you employed (including AI tools), and how you navigated challenges.

• Quantify Impact: Present clear metrics and data that demonstrate the success of your designs. For AI-driven projects, explain how prompt engineering led to specific improvements.

• Conclude with Learnings: Share key takeaways and what you would do differently or next, showcasing a reflective and growth-oriented mindset.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, leadership, a strong understanding of UX principles, and practical experience with AI tools, all while aligning with Qatar Airways' business objectives and customer-centric values.

📌 Application Steps

To apply for this UX Lead position:

• Submit your application through the Qatar Airways careers portal, ensuring all required fields are completed accurately.

• Portfolio Customization: Tailor your portfolio to highlight 3-5 projects that best demonstrate your UX leadership, strategic thinking, and quantifiable business impact, with a specific focus on eCommerce and any AI-driven initiatives.

• Resume Optimization: Ensure your resume clearly outlines your 5+ years of relevant experience, highlighting expertise in UX design, interaction design, Figma, prototyping, and mandatory AI development practices like prompt engineering. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, problem-solving approach, and leadership style. Prepare to discuss specific projects from your portfolio, especially those involving AI, and how they drove business results.

• Company Research: Familiarize yourself with Qatar Airways' digital presence, its brand values, and its strategic goals in digital retail. Understand how your role contributes to these objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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