UX Designer, Prime Video, Prime Video

📍 Job Overview

Job Title: UX Designer, Prime Video

Company: Amazon

Location: Culver City, California, United States; Irvine, California, United States; San Francisco, California, United States; Seattle, Washington, United States

Job Type: Full-Time

Category: User Experience (UX) Design / Product Design

Date Posted: 2026-09-30

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Design end-to-end features for Prime Video's critical B2B platform that partners use to deliver, manage, and measure content.

• Solve complex design challenges within an established product direction, translating ambiguity into clear, user-centric solutions.

• Integrate generative AI capabilities into partner and operator workflows, focusing on trust, review, and error states for probabilistic outputs.

• Contribute to and evolve the enterprise design system, ensuring consistency and quality across a portfolio of partner and operator tools.

• Collaborate closely with Product Management, Engineering, UX Research, and fellow designers to deliver high-quality enterprise experiences.

📝 Enhancement Note: The role focuses on B2B enterprise design within a consumer-facing product, requiring a strong understanding of complex workflows and internal operator needs, distinct from pure consumer UX. The emphasis on generative AI integration and enterprise design systems suggests a forward-thinking and technically adept candidate is sought.

📈 Primary Responsibilities

• Own the design of features from initial discovery and customer needs framing through detailed interaction design, specification, and developer handoff for the Prime Video partner platform.

• Structure ambiguous problems into clear design approaches, effectively communicating trade-offs and recommendations to Product Management and Engineering stakeholders.

• Develop high-fidelity prototypes and design generative AI features, considering user trust, review processes, and error handling for probabilistic AI outputs.

• Build, document, and improve components and patterns within the enterprise design system to support team needs and maintain design consistency.

• Partner with UX Researchers and Design Technologists to test prototypes, gather customer feedback, and analyze usage data to drive actionable design improvements.

• Facilitate design critiques and mentor junior designers, contributing to a collaborative and knowledge-sharing team environment.

• Support the content supply chain through designing tools for content management, acquisition, onboarding, publishing, analytics, and marketing automation.

📝 Enhancement Note: The core responsibilities highlight a full-cycle design ownership, from strategic problem framing to detailed execution and system contribution. The emphasis on B2B product design, enterprise design systems, and generative AI indicates a need for specialized skills beyond typical consumer UX roles.

🎓 Skills & Qualifications

Education: Not explicitly stated, but a Bachelor's or Master's degree in Interaction Design, Human-Computer Interaction (HCI), Graphic Design, or a related field is typically expected for this level of role.

Experience:

• A minimum of 3 years of professional design experience, with a focus on delivering design solutions.

• At least 3 years of experience specifically as a UX Designer or Interaction Designer.

• Experience working in a collaborative team environment, directly partnering with developers for design implementation.

• Preferred: 2+ years of experience designing for mass-market consumer web and mobile products. Required Skills:

• UX Design: Proven ability to design user-centered interfaces and workflows.

• Interaction Design: Deep understanding of user interaction principles and best practices.

• Prototyping: Proficiency in creating high-fidelity prototypes using tools like Figma, Sketch, Adobe XD, or similar.

• Enterprise Design Systems: Experience contributing to and utilizing design systems for consistency and efficiency.

• Generative AI Design: Familiarity with designing interfaces for AI-powered features, including considerations for trust, error states, and user control.

• Workflow Design & Optimization: Ability to map, analyze, and improve complex business processes.

• Developer Handoff: Skill in creating clear design specifications and documentation for engineering teams.

• Portfolio: A strong, available online portfolio showcasing relevant design work and problem-solving capabilities.

Preferred Skills:

• Consumer Web/Mobile Design: Experience designing for large-scale consumer applications.

• B2B Product Design: Experience designing tools and platforms for business users or partners.

• UX Research Collaboration: Ability to work effectively with UX Researchers to gather insights and validate designs.

• Data Analysis: Understanding of how to use data and analytics to inform design decisions.

• Content Management Systems: Familiarity with the principles and challenges of content management platforms.

📝 Enhancement Note: The "Basic Qualifications" emphasize foundational UX/Interaction Design experience and a portfolio. The "Preferred Qualifications" point towards candidates who can bridge consumer design sensibilities with the complexities of enterprise B2B tools, especially those involving AI. The requirement for direct developer collaboration is critical for efficient implementation.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase end-to-end design projects that demonstrate problem identification, user research, ideation, prototyping, user testing, and final design solutions.

• Include case studies that highlight your role, the design process, key decisions made, and the impact of your work, particularly on complex workflows.

• Present examples of contributions to or utilization of enterprise design systems, detailing how consistency and efficiency were achieved.

• Demonstrate experience with designing for complex B2B environments or internal tools, emphasizing efficiency and task completion.

• If possible, include examples that touch upon AI-assisted workflows or generative AI feature design, even if conceptual. Process Documentation:

• Clearly articulate the design process used for each project, including methodologies for user research, problem definition, ideation, prototyping, and iteration.

• Document how you collaborate with product managers, engineers, and researchers, detailing the feedback loops and integration points.

• Illustrate how you translate complex requirements and ambiguous problems into structured design solutions.

• Provide examples of how you measure the success of your designs, using metrics or qualitative feedback to demonstrate impact.

📝 Enhancement Note: For this role, the portfolio should go beyond just visual design. It needs to clearly articulate the candidate's thought process, problem-solving approach for complex B2B workflows, and their ability to contribute to and leverage an enterprise design system. Demonstrating experience with AI integration is a significant plus.

💵 Compensation & Benefits

Salary Range:

• Culver City, CA & Irvine, CA & Seattle, WA: $117,800 - $160,000 USD annually

• San Francisco, CA: $129,600 - $176,000 USD annually

These ranges reflect the base salary. Total compensation will also include sign-on bonuses and Restricted Stock Units (RSUs).

📝 Enhancement Note: The salary ranges provided are specific to the listed locations. San Francisco commands a higher range due to the cost of living and market demand in that area. The total compensation package, including RSUs, is a significant component at Amazon and should be factored into overall compensation evaluation.

Benefits:

• Comprehensive health insurance: medical, dental, vision, prescription coverage.

• Basic Life & AD&D insurance with options for supplemental life plans.

• Employee Assistance Program (EAP) and Mental Health Support.

• Medical Advice Line.

• Flexible Spending Accounts (FSAs).

• Adoption and Surrogacy Reimbursement coverage.

• 401(k) matching program.

• Paid Time Off (PTO).

• Parental Leave.

• Restricted Stock Units (RSUs) as part of the total compensation.

Working Hours: Standard full-time (approximately 40 hours per week), with potential for occasional extended hours during critical project phases or deadlines, typical for tech industry roles.

📝 Enhancement Note: Amazon offers a robust benefits package that is competitive within the tech industry, with particular emphasis on health and wellness, financial planning (401k, RSUs), and family support (adoption, surrogacy, parental leave).

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Streaming & Entertainment Technology, E-commerce, Cloud Computing (Amazon as a whole). Prime Video operates within the highly competitive streaming media market.

Company Size: Amazon is a global technology giant with over 1.5 million employees worldwide. The Prime Video division is a significant part of this, employing thousands across various functions.

Founded: Amazon was founded in 1994. Prime Video evolved from Amazon's initial digital media offerings.

Team Structure:

• The role is within the Enterprise team of Prime Video Experience Design.

• This team is a specialized group focused on designing tools and platforms for B2B partners and internal operators.

• It's a collaborative environment working closely with Product Management, Engineering, and UX Research.

• The team contributes to an enterprise design system, indicating a focus on standardization and scalability.

• The team is part of a larger UX organization within Prime Video, suggesting opportunities for cross-team learning and collaboration. Methodology:

• Customer-centric design: While focusing on B2B partners and operators, the ultimate goal is to improve the content available to end customers.

• Data-driven decisions: Utilizing research, feedback, and usage data to inform design.

• Agile development: Working in sprints with cross-functional teams, implying rapid iteration and continuous delivery.

• Design System Integration: A key methodology for ensuring consistency, efficiency, and quality across multiple products.

• AI-assisted workflows: Embracing new technologies to accelerate design and product development.

Company Website: https://www.amazon.com/ and https://www.amazon.jobs/

📝 Enhancement Note: Amazon's culture is known for its fast pace, data-driven decision-making, and customer obsession. Within Prime Video's Enterprise Design team, this translates to a focus on solving complex operational challenges for partners and internal teams efficiently, with a strong emphasis on design systems and emerging technologies like AI.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level UX Designer (2-5 years of experience). It involves significant ownership of features, contribution to a core design system, and collaboration with senior stakeholders. It's a step beyond junior roles, requiring independent problem-solving and design execution.

Reporting Structure: The UX Designer will report to a Design Manager or Lead within the Prime Video Experience Design organization, likely within the Enterprise team. They will work closely with Product Managers and Engineering Leads on specific projects.

Operations Impact: The work directly impacts the efficiency and effectiveness of content partners and internal operators who manage the Prime Video catalog. This, in turn, influences the breadth, quality, and availability of content experienced by millions of Prime Video customers globally. Designing streamlined workflows can reduce operational costs and speed up content delivery.

Growth Opportunities:

• Deepen expertise in B2B/Enterprise UX: Gain specialized experience in designing for complex business workflows and partner ecosystems.

• Advance in Design Systems: Become a key contributor or even lead design system initiatives.

• Specialize in AI/ML Product Design: Develop expertise in designing user experiences for generative AI and machine learning features.

• Transition to Senior UX Designer: Progress to roles with greater strategic influence, larger project scope, and mentorship responsibilities.

• Explore adjacent roles: Opportunities may exist in Product Management, UX Research, or Design Strategy within Amazon.

• Leadership potential: With demonstrated success and growth, opportunities for leading design teams or initiatives may arise.

📝 Enhancement Note: Amazon provides clear paths for growth within its UX organization. This role offers a strong foundation for specializing in enterprise design, AI-driven product experiences, and design systems, all of which are high-demand areas. The scale of Amazon means that impacting millions of users, even indirectly through partner tools, is a significant aspect of the role.

🌐 Work Environment

Office Type: This is an on-site role, requiring the designer to work from one of Amazon's specified office locations. The environment is likely a modern, open-plan office typical of large tech companies, designed to foster collaboration.

Office Location(s):

• Culver City, California

• Irvine, California

• San Francisco, California

• Seattle, Washington

These locations are major tech hubs, offering access to a vibrant professional community and amenities.

Workspace Context:

• Collaborative Environment: Expect a dynamic workspace with frequent cross-functional team interactions, design reviews, and brainstorming sessions.

• Tools & Technology: Access to industry-standard design software, prototyping tools, and Amazon's internal development and collaboration platforms.

• Team Interaction: Regular opportunities to connect with fellow designers, researchers, product managers, and engineers, both within the immediate team and across the broader Prime Video organization.

• Focused Work: While collaborative, the environment also supports focused work sessions required for deep design thinking and problem-solving.

Work Schedule: The standard work schedule is typically 40 hours per week. While Amazon values work-life balance, the fast-paced environment may require flexibility and occasional extended hours to meet project deadlines and launch schedules. This is common in the tech industry, especially for roles involving product launches and critical feature development.

📝 Enhancement Note: The on-site requirement suggests Amazon values in-person collaboration for design work, particularly in complex product development environments. The presence in major tech hubs provides access to talent and resources, contributing to a dynamic work environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter will likely review your resume and portfolio for basic qualifications and fit.

• Design Challenge/Portfolio Review: You may be asked to present your portfolio, walking through 1-2 key projects. This often involves discussing your process, decision-making, and the impact of your work.

Some roles may include a take-home design exercise or a live design critique.

• On-site/Virtual Interviews: Typically 3-5 rounds of interviews, often conducted on the same day (virtual or in-person). These will involve:
  • Hiring Manager Interview: Focus on overall experience, career goals, and alignment with the team.
  • Peer Designer Interviews: Deep dives into your portfolio, design process, problem-solving skills, and collaboration style. Expect questions about handling ambiguity and trade-offs.
  • Cross-functional Interviews: Discussions with Product Managers and Engineers to assess collaboration, communication, and understanding of technical constraints.
  • Behavioral Questions: Using the STAR method (Situation, Task, Action, Result) to assess how you've handled past challenges, conflicts, and successes.

Portfolio Review Tips:

• Curate strategically: Select 2-3 projects that best showcase your end-to-end UX design process, problem-solving skills for complex workflows, and ability to contribute to design systems or AI-driven features.

• Tell a story: For each project, clearly articulate the problem, your role, the design process, key decisions and rationale, challenges faced, and measurable outcomes. Use visuals effectively to illustrate your points.

• Highlight B2B/Enterprise focus: If possible, emphasize projects that involved designing for business users, internal tools, or complex operational workflows.

• Showcase design system contributions: If you've worked on design systems, explain your role, the components you designed or improved, and how it benefited the product or team.

• Be prepared for deep dives: Expect interviewers to ask probing questions about your design choices, trade-offs, and how you handled feedback.

Challenge Preparation:

• Understand Amazon's Leadership Principles: Be ready to answer behavioral questions based on these principles.

• Review design challenges: Familiarize yourself with common UX design challenges, especially those related to workflow optimization, enterprise tools, and AI integration.

• Practice articulating your process: Be able to explain your design thinking clearly and concisely.

• Prepare for AI-related questions: Think about how you would approach designing features that involve generative AI, focusing on user trust and control.

📝 Enhancement Note: Amazon's interview process is rigorous and heavily focused on behavioral questions aligned with their Leadership Principles, alongside technical and design skill assessments. A strong, well-articulated portfolio is paramount, especially for demonstrating the ability to navigate complex B2B scenarios and emerging technologies.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly probable, as it's a common industry standard and Amazon uses it extensively), Sketch, Adobe Creative Suite (Illustrator, Photoshop), InVision, Axure RP.

• Collaboration & Communication: Slack, Microsoft Teams, Amazon Chime, Confluence, Jira.

• Design System Management: Tools for documenting and managing design system components (e.g., Zeroheight, Storybook, or internal Amazon platforms).

Analytics & Reporting:

• Data Analysis Tools: SQL (for data extraction), Tableau, Power BI, Looker, or Amazon's internal analytics platforms (e.g., QuickSight) for understanding user behavior and performance metrics.

• User Research Platforms: Tools for surveys, usability testing, and participant recruitment (e.g., UserTesting.com, Maze, Qualtrics).

CRM & Automation:

• While this role is UX Design, understanding the CRM (e.g., Salesforce) and marketing automation platforms that partners might interact with or that internal teams use for content management can be beneficial context. The focus will be on the interface to these systems.

📝 Enhancement Note: Proficiency in a modern design and prototyping tool like Figma is almost certainly expected. Familiarity with design system platforms and an understanding of how UX integrates with analytics and data reporting tools will be highly advantageous. Knowledge of enterprise-level tools and workflows is a plus.

👥 Team Culture & Values

Operations Values:

• Customer Obsession: A foundational Amazon principle; understanding and designing for the needs of content partners and internal operators to ensure they can effectively manage and deliver content.

• Bias for Action: Moving quickly and decisively to solve problems, leveraging AI-assisted workflows and rapid prototyping.

• Invent and Simplify: Continuously seeking innovative solutions and simplifying complex processes for users.

• Dive Deep: Thoroughly understanding the complexities of content management, partner workflows, and the Prime Video ecosystem.

• Ownership: Taking responsibility for the end-to-end design of features and contributions to the design system.

Collaboration Style:

• Cross-functional integration: Working seamlessly with Product Management, Engineering, and UX Research, valuing diverse perspectives.

• Constructive critique: Participating in and providing feedback during design reviews to elevate the quality of work.

• Knowledge sharing: Actively sharing insights, best practices, and learnings within the design team and across related disciplines.

• Data-informed collaboration: Using data and research insights as a basis for discussions and decisions.

📝 Enhancement Note: The team culture at Amazon is deeply rooted in its Leadership Principles. For a UX Designer, this means balancing user advocacy with business needs, embracing rapid iteration, and maintaining a collaborative spirit across diverse functional teams.

⚡ Challenges & Growth Opportunities

Challenges:

• Complexity of B2B Workflows: Designing for intricate, multi-step processes used by professional content partners and internal operators requires deep empathy and analytical rigor.

• Balancing Partner Needs with Business Goals: Ensuring that partner requirements are met while aligning with Prime Video's strategic objectives and technical constraints.

• Integrating Generative AI: Designing user interfaces for AI features that are intuitive, trustworthy, and manage probabilistic outcomes effectively.

• Maintaining Design System Scalability: Evolving the enterprise design system to support a growing portfolio of tools and new feature sets.

• Fast-Paced Environment: Adapting to Amazon's rapid iteration cycles and tight deadlines.

Learning & Development Opportunities:

• Specialized UX Skills: Gaining deep expertise in enterprise UX, B2B product design, and designing for AI-powered applications.

• Design System Expertise: Becoming proficient in building, maintaining, and scaling complex design systems.

• Industry Trends: Staying at the forefront of UX design, particularly in areas like generative AI and its application in enterprise tools.

• Mentorship: Learning from senior designers, design technologists, and researchers within the Prime Video organization.

• Career Advancement: Opportunities to grow into senior design roles, lead projects, or explore management paths within Amazon's extensive UX organization.

📝 Enhancement Note: The challenges presented are significant but also represent key growth areas. Successfully navigating these will position the candidate for advanced roles in high-demand UX specializations.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex workflow you designed for. What were the key challenges, and how did your design address them?" (Focus on process, user needs, and outcomes).

• "How do you approach designing for a B2B product versus a consumer product? What are the key differences in your process?" (Highlight user research for business users, efficiency goals).

• "Imagine designing an AI feature that generates content descriptions. How would you ensure user trust and handle potential errors or inaccuracies?" (Focus on UI for AI, error states, user control).

• "Tell me about a time you had to balance conflicting feedback from stakeholders (e.g., Product, Engineering, Business)." (Use STAR method, focus on communication and negotiation). Company & Culture Questions:

• "What interests you about designing for Prime Video's partners and operators, rather than direct consumers?" (Show understanding of B2B needs and impact).

• "How do you contribute to or utilize design systems in your work?" (Detail your experience with component libraries, documentation, and consistency).

• "How do you stay updated on emerging technologies like generative AI and incorporate them into your design thinking?" (Demonstrate proactive learning and forward-thinking).

• "What are Amazon's Leadership Principles, and can you provide an example of how you've embodied one?" (Prepare specific examples for relevant principles like Customer Obsession, Ownership, Bias for Action). Portfolio Presentation Strategy:

• Structure your narrative: For each project, clearly define the problem, your role, the design process, key decisions, challenges, and results. Use a consistent format.

• Focus on impact: Quantify the success of your designs whenever possible (e.g., increased efficiency, reduced errors, improved task completion rates).

• Showcase your thinking: Be prepared to discuss your rationale behind design decisions, the trade-offs you considered, and how you iterated based on feedback.

• Highlight collaboration: Explain how you worked with engineers, product managers, and researchers.

• Emphasize B2B/Enterprise aspects: If your portfolio includes B2B work, highlight the specific challenges and solutions relevant to business users and operational workflows.

📝 Enhancement Note: Preparation should focus on demonstrating a strong UX process, problem-solving skills for complex scenarios, an understanding of enterprise design, and alignment with Amazon's culture and Leadership Principles. Practicing your portfolio presentation and behavioral responses is crucial.

📌 Application Steps

To apply for this UX Designer position:

• Submit your application through the Amazon Jobs portal, ensuring your resume and portfolio link are up-to-date and easily accessible.

• Tailor your resume: Highlight experience in UX/Interaction Design, B2B product design, design systems, and any relevant AI/ML design work. Use keywords from the job description.

• Curate your portfolio: Select 2-3 strong case studies that showcase your end-to-end process, problem-solving for complex workflows, and ability to collaborate. Ensure it clearly demonstrates your design thinking and impact.

• Prepare for behavioral questions: Familiarize yourself with Amazon's Leadership Principles and prepare specific examples using the STAR method for common interview scenarios.

• Research Prime Video: Understand its market position, target audiences (both consumer and partner), and recent developments, especially regarding content management and AI integration.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.