UX Designer

📍 Job Overview

Job Title: UX Designer

Company: Public Service Division

Location: HDB HUB, Singapore

Job Type: Full time

Category: User Experience (UX) Design / Product Design

Date Posted: September 07, 2026

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Drive the end-to-end user experience design for HDB’s digital products, focusing on human-centric and design thinking methodologies.

• Conduct comprehensive user research and discovery activities to identify user needs and product opportunities.

• Develop detailed user journeys, wireframes, and high-fidelity prototypes aligned with product requirements and business objectives.

• Execute systematic usability testing and iterative feedback cycles to ensure optimal user experience and adherence to accessibility standards.

• Collaborate closely with Product Owners, Technical Product Managers, Software Engineers, and stakeholders to deliver effective design solutions.

• Maintain high standards of design implementation through active participation in design reviews and quality assurance processes.

📝 Enhancement Note: This role is positioned within the Public Service Division, specifically the Information Services Group at HDB. The emphasis on "championing design thinking and human-centric design" suggests a proactive role in shaping the design culture and processes, not just executing tasks. The mention of "thought leadership" indicates an expectation for the designer to influence strategic design decisions and contribute to the evolution of HDB's digital offerings.

📈 Primary Responsibilities

• Plan and execute comprehensive user research and discovery activities to uncover user needs and identify product opportunities.

• Document current state ("As-Is") user flows and develop detailed future state ("To-Be") user journeys.

• Design screen wireframes and high-fidelity prototypes that align with established product requirements and business objectives.

• Refine design solutions through systematic usability testing and iterative feedback cycles, ensuring optimal user experience.

• Adhere to accessibility standards (e.g., WCAG 2.0) and HDB Design System guidelines throughout the design process.

• Collaborate closely with Product Owners, Technical Product Managers, Software Engineers, and key stakeholders to deliver effective design solutions that meet business and user needs.

• Actively engage in design reviews and quality assurance processes to maintain high standards of design implementation.

• Participate in key scrum ceremonies, such as sprint planning sessions and sprint retrospectives, to ensure seamless integration into agile development cycles.

📝 Enhancement Note: The responsibilities clearly outline a full-cycle UX design role within an agile product development environment. The emphasis on "As-Is" and "To-Be" user journeys, coupled with adherence to "HDB Design System guidelines" and "WCAG 2.0", points towards a need for structured design documentation and a commitment to inclusive design principles. Involvement in "scrum ceremonies" highlights the importance of cross-functional collaboration and agile workflow integration.

🎓 Skills & Qualifications

Education: Bachelor's degree in Human-Computer Interaction, Information Technology, Design, or a related field.

Experience: Minimum of 3 years of relevant experience as a UX Designer, Interaction Designer, or in a similar role, with a proven track record in designing user-centric digital products.

Required Skills:

• Strong understanding of Human-Computer Interaction (HCI) principles and user-centered design methodologies.

• Proficiency in industry-standard design tools, with a strong emphasis on Figma for wireframing, prototyping, and UI design.

• Experience in planning and conducting comprehensive user research, including user interviews, surveys, and usability testing.

• Ability to translate complex requirements and business objectives into intuitive and user-friendly interfaces.

• Skill in creating detailed user journeys, wireframes, and high-fidelity prototypes.

• Knowledge of design systems and component libraries, with experience in applying or contributing to them.

• Understanding of product development lifecycle and agile methodologies (e.g., Scrum).

• Strong presentation and stakeholder management skills, with the ability to articulate design decisions effectively.

• Familiarity with accessibility standards, specifically WCAG 2.0 guidelines. Preferred Skills:

• Experience working within government or public sector digital initiatives.

• Familiarity with the HDB Design System or similar established design systems.

• Excellent problem-solving aptitude and an analytical mind with business acumen.

• Proactive attitude and ability to work independently and take ownership of tasks.

• Strong teamwork and collaboration skills, with a proven ability to work effectively in a product team setting.

📝 Enhancement Note: The minimum experience requirement of 3 years, combined with the expectation of "thought leadership" and "design thinking championing," suggests this role is mid-level, requiring not just execution but also proactive influence and strategic input. The emphasis on Figma is specific, and candidates should be prepared to showcase their proficiency with this tool. The "Good to Have" section, while framed casually, emphasizes soft skills like attitude, teamwork, problem-solving, and ownership, which are crucial for public sector roles and collaborative environments.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong online portfolio is mandatory, showcasing expertise in creating user-centric designs.

• The portfolio must include examples of concepts, wireframes, high-fidelity prototypes, and contributions to design systems.

• Demonstrate a clear understanding of the design process from research and ideation to testing and iteration.

• Highlight projects that showcase problem-solving skills and the ability to translate user needs into effective digital solutions.

• Include case studies that detail the user research conducted, the design decisions made, and the impact of the final design. Process Documentation:

• Showcase examples of documented user journeys, including both "As-Is" and "To-Be" states.

• Provide documentation of usability testing methodologies, findings, and how feedback was incorporated into design iterations.

• Demonstrate adherence to accessibility standards (WCAG 2.0) and the application of design system guidelines in project work.

• Include examples of collaboration with cross-functional teams (Product Owners, Engineers, etc.) and how design was integrated into the product development lifecycle.

📝 Enhancement Note: The requirement for a strong online portfolio with specific examples like "concepts, wireframes, prototypes, and design systems" is critical. For a public sector role, demonstrating a structured approach to user research, usability testing, and adherence to established guidelines (like WCAG and HDB Design System) will be highly valued. Candidates should be prepared to walk through their design process and articulate the rationale behind their decisions, especially concerning user needs and business objectives.

💵 Compensation & Benefits

Salary Range: For a UX Designer with 3-5 years of experience in Singapore, the estimated annual salary range is S$60,000 - S$90,000. This range is based on industry benchmarks for similar roles in Singapore's public sector and tech industry, considering the cost of living and demand for specialized UX skills.

Benefits:

• Comprehensive health insurance coverage.

• Generous annual leave and medical leave entitlements.

• Opportunities for professional development and continuous learning, including training programs and workshops.

• Participation in government-led initiatives and projects with significant public impact.

• Access to a supportive and collaborative work environment with a focus on employee well-being.

• Potential for career advancement within the Public Service Division.

• Contribution to national digital transformation efforts.

Working Hours: The standard working hours are 40 hours per week, typically from Monday to Friday. While the role is on-site, there might be flexibility depending on team needs and project demands, but core hours are expected to be observed.

📝 Enhancement Note: As a government-linked entity, benefits are likely to be structured and comprehensive, aligning with public sector standards in Singapore. The salary estimate is based on current market data for UX Designers in Singapore with 3-5 years of experience, factoring in the public sector context which may offer stability and robust benefits over potentially higher, but less secure, private sector compensation. The "40 hours per week" is standard, but the on-site nature implies a requirement for consistent physical presence.

🎯 Team & Company Context

🏢 Company Culture

Industry: Government & Public Sector, Technology, Information Services. The Public Service Division is responsible for developing and implementing policies and programs to enhance public services and national development in Singapore. HDB (Housing & Development Board) is a statutory board under the Ministry of National Development, responsible for public housing.

Company Size: The Public Service Division is a large organization, employing a significant number of individuals across various ministries and statutory boards. HDB itself is a substantial entity within this framework. This size offers stability and a wide range of career opportunities.

Founded: The Housing & Development Board (HDB) was established in 1960. The Public Service Division's origins are deeply rooted in Singapore's nation-building efforts. This long history signifies a stable, established, and mission-driven environment.

Team Structure:

• The UX Designer will be part of the Information Services Group (ISG), which focuses on leveraging technology to enhance HDB's services.

• The ISG likely comprises various IT and digital specialists, including Product Owners, Technical Product Managers, Software Engineers, Business Analysts, and other UX/UI professionals.

• The UX Designer will be deployed to a specific product team, working closely with these individuals.

• Reporting lines will likely be within the ISG, with a Design Lead or Head of UX overseeing the design function. Methodology:

• Agile development methodologies, specifically Scrum, are central to the team's workflow, as indicated by the requirement to participate in scrum ceremonies.

• A strong emphasis on Design Thinking and Human-Centric Design principles will guide the design process.

• Data-driven decision-making, informed by user research and usability testing, is expected.

• Collaboration and iterative feedback loops are integral to ensuring the quality and effectiveness of digital products.

Company Website: https://www.hdb.gov.sg/ and https://www.psd.gov.sg/

📝 Enhancement Note: Working within the Public Service Division and HDB means contributing to services that impact a vast majority of Singapore's population. The culture is likely to be professional, process-oriented, and focused on public good. The ISG's role is crucial for modernizing HDB's digital presence and services, making this an opportunity to influence large-scale user experiences. The mention of "great attitude" and "team player" in the "Good to Have" section underscores the importance of cultural fit within this established organizational structure.

📈 Career & Growth Analysis

Operations Career Level: This UX Designer role is positioned as a mid-level position, requiring 3-5 years of experience. The responsibilities include end-to-end design, user research, prototyping, and collaboration with product teams. The expectation of "thought leadership" and "championing design thinking" suggests a role that goes beyond pure execution, offering opportunities to influence design strategy and best practices within the team.

Reporting Structure: The UX Designer will report to a Design Lead or Head of UX within the Information Services Group (ISG). They will be embedded within a product team, working closely with Product Owners, Technical Product Managers, and Software Engineers. This structure facilitates direct contribution to product development while providing oversight and guidance from a design leadership perspective.

Operations Impact: The UX Designer's work will directly impact the usability, accessibility, and overall effectiveness of HDB's digital products. This includes improving citizen engagement with government services, streamlining access to information, and enhancing the efficiency of internal processes through intuitive digital interfaces. The impact is measurable through user satisfaction, task completion rates, and adoption of digital services.

Growth Opportunities:

• Skill Specialization: Deepen expertise in specific UX areas like user research methodologies, interaction design for complex systems, or accessibility consulting.

• Leadership Development: Progress to a Senior UX Designer role, mentoring junior designers, leading design initiatives, and contributing to design strategy.

• Cross-functional Exposure: Gain broader experience by working on diverse HDB digital products or collaborating with different government agencies through inter-agency projects.

• Design System Contribution: Play a key role in evolving and maintaining the HDB Design System, becoming a subject matter expert.

• Product Management Acumen: Develop a stronger understanding of product strategy and business objectives, potentially leading to roles with more product ownership responsibilities.

📝 Enhancement Note: The career path for a UX Designer in a public sector organization like HDB offers a unique blend of impact and stability. Growth is likely to be focused on deepening expertise and taking on more leadership within the design function or across product teams. The opportunity to work on services used by a large population provides a strong sense of purpose and tangible impact, which is a significant growth driver for many professionals.

🌐 Work Environment

Office Type: The role is based on-site at HDB HUB in Singapore. This implies a traditional office environment within a large government statutory board building.

Office Location(s): HDB HUB is a prominent landmark located at 480 Lorong 6 Toa Payoh, Singapore 310480. This location is well-connected by public transport, making it accessible for employees.

Workspace Context:

• The workspace is expected to be collaborative, with opportunities for direct interaction with product teams, including Product Owners, Technical Product Managers, and Software Engineers.

• Access to standard office amenities and technology infrastructure necessary for UX design work, including high-speed internet, meeting rooms, and potentially dedicated design lab spaces for user testing.

• The environment will likely foster a professional atmosphere, balancing focused individual work with team-based collaboration.

• Adherence to government workplace guidelines and protocols is expected.

Work Schedule: The standard work schedule is Monday to Friday, approximately 40 hours per week, with the role being primarily on-site. While some flexibility might be possible depending on specific team arrangements and project phases, consistent physical presence is expected.

📝 Enhancement Note: The on-site requirement at HDB HUB means the candidate will be integrated into a large, established government organization. This environment typically offers stability and structured work processes. The collaboration will be face-to-face, which can be beneficial for rapid iteration and team cohesion in design sprints. Accessibility via public transport is a key consideration for daily commuting.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application, resume, and online portfolio against the stated requirements.

• Technical Interview: Assessment of UX design skills, process knowledge, and proficiency in design tools (e.g., Figma). This may involve discussing past projects and design challenges.

• Portfolio Presentation: A dedicated session where the candidate presents their portfolio, showcasing their design thinking, process, problem-solving abilities, and impact. This is a critical stage.

• Team/Stakeholder Interview: Discussion with Product Owners, Technical Product Managers, or other key stakeholders to assess collaboration skills, communication, and cultural fit within the product team and HDB.

• Final Interview: Potential discussion with senior leadership or the hiring manager to confirm suitability for the role and organization.

Portfolio Review Tips:

• Structure: Organize your portfolio logically, perhaps by project type or chronologically. Each project should have a clear narrative: the problem, your role, the process (research, ideation, design, testing), the solution, and the outcome/impact.

• Highlight Process: Emphasize your design thinking process, user research methodologies, and how you iterated based on feedback. Show, don't just tell, your journey.

• Showcase Figma Proficiency: Include examples that clearly demonstrate your skills in Figma, such as complex prototypes, component libraries, or design system contributions.

• Quantify Impact: Where possible, use metrics or qualitative feedback to demonstrate the success and impact of your designs (e.g., improved user satisfaction, reduced task completion time, increased adoption rates).

• Tailor to HDB: Research HDB's digital services and consider how your skills and experience align with their mission and user base. Briefly explain how your approach would benefit HDB's users.

Challenge Preparation:

• Design Exercise: Be prepared for a potential take-home design challenge or a live design exercise during the interview process. This might involve analyzing a given problem and proposing a UX solution, or critiquing an existing interface.

• Problem-Solving: Practice articulating your thought process for solving UX problems, especially those involving complex user needs or technical constraints.

• Stakeholder Scenarios: Prepare for questions about how you would handle disagreements with stakeholders, manage competing priorities, or present design recommendations to non-design audiences.

📝 Enhancement Note: The portfolio presentation is likely to be the most crucial part of the interview process. Candidates should meticulously prepare to walk through their projects, articulating their design decisions and demonstrating their understanding of user-centric methodologies and HDB's context. The emphasis on a "strong online portfolio" with specific inclusions means candidates should ensure their digital presence is polished and comprehensive.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: This is explicitly mentioned as a required proficiency. Candidates must demonstrate advanced skills in using Figma for wireframing, prototyping, UI design, and potentially component library management.

• User Research Tools: Experience with tools for conducting surveys (e.g., SurveyMonkey, Google Forms), user interviews (e.g., Zoom, Google Meet), and usability testing platforms (e.g., UserTesting.com, Maze).

• Prototyping Tools: While Figma is primary, familiarity with other prototyping tools might be beneficial, though Figma's capabilities often suffice.

Analytics & Reporting:

• Familiarity with analytics platforms (e.g., Google Analytics, Adobe Analytics) to understand user behavior and measure the impact of design changes.

• Ability to interpret data and user feedback to inform design decisions and report on design effectiveness. CRM & Automation:

• While not explicitly stated as a primary requirement for UX design, understanding how CRM systems and automation tools impact user experience or data collection can be advantageous.

• Knowledge of how design integrates with broader product development workflows, including ticketing systems (e.g., Jira) used in agile environments.

📝 Enhancement Note: Figma is the cornerstone of the required toolset. Candidates should be prepared to demonstrate their mastery of Figma's features for collaborative design, interactive prototyping, and potentially design system management. Understanding how UX insights feed into analytics and how designs are managed within agile development tools like Jira will also be valuable.

👥 Team Culture & Values

Operations Values:

• Human-Centricity: A core value driving all design decisions, ensuring that user needs and experiences are prioritized.

• Excellence: Striving for high standards in design quality, user research, and implementation to deliver effective digital services.

• Collaboration: Working effectively within cross-functional teams, valuing diverse perspectives, and fostering open communication.

• Continuous Improvement: Embracing iterative design processes, learning from feedback, and constantly seeking ways to enhance user experiences and design methodologies.

• Public Service: A commitment to serving the public good and contributing to the betterment of Singapore through accessible and user-friendly digital solutions.

Collaboration Style:

• Agile Integration: Actively participating in scrum ceremonies, providing design input during sprint planning, and collaborating closely with developers throughout sprints.

• Cross-functional Partnership: Building strong working relationships with Product Owners, Technical Product Managers, and Engineers to ensure design solutions are technically feasible and aligned with business goals.

• Feedback-Driven: Open to constructive criticism and actively seeking feedback from peers, stakeholders, and users to refine designs.

• Knowledge Sharing: Willingness to share design insights, best practices, and learnings with the team and potentially the wider organization.

📝 Enhancement Note: The values of human-centricity and public service are paramount for this role within HDB. Candidates should demonstrate how they embody these values in their work, emphasizing user empathy and a commitment to creating impactful, accessible digital experiences for the public. The collaborative style needs to fit within an agile framework and involve proactive communication with diverse stakeholders.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Public Sector Constraints: Navigating the complexities of public sector requirements, regulations, and budget limitations while advocating for optimal user experiences.

• Large-Scale Impact and Diverse User Base: Designing for a broad and diverse user population with varying levels of digital literacy and accessibility needs.

• Integration with Legacy Systems: Potentially working with or integrating designs into existing or legacy systems that may have technical limitations.

• Maintaining Design Consistency: Ensuring a cohesive user experience across a wide range of HDB digital platforms and services, especially when working within a large organization.

Learning & Development Opportunities:

• Advanced UX Specialization: Opportunities to deepen expertise in areas such as service design, accessibility auditing, or advanced qualitative/quantitative research methods.

• Government Digital Transformation: Exposure to and participation in broader government digital transformation initiatives, offering insights into national-level tech strategy.

• Leadership Training: Potential for leadership development programs within the Public Service Division, preparing for senior or managerial roles.

• Industry Conferences & Workshops: Support for attending relevant UX conferences, workshops, and training sessions to stay abreast of industry trends and best practices.

• Mentorship: Access to experienced design leaders and mentors within the Public Service Division.

📝 Enhancement Note: The challenges are typical of roles in large public sector organizations, requiring adaptability and strong advocacy skills. The growth opportunities are substantial, focusing on both deepening UX expertise and developing leadership capabilities within a stable, impactful environment. The chance to contribute to national digital initiatives is a significant differentiator.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance competing user needs with technical constraints or business requirements. How did you approach it, and what was the outcome?" (Focus on your problem-solving process, compromise negotiation, and ability to justify design decisions.)

• "How would you go about researching and designing a new digital service for HDB residents, considering their diverse needs and potential accessibility challenges?" (Demonstrate your understanding of research methodologies, user segmentation, and inclusive design principles.)

• "Walk us through a project from your portfolio where you significantly improved a user experience. What was the problem, your process, and the measurable impact?" (This is your opportunity to showcase your portfolio and process in detail.) Company & Culture Questions:

• "What interests you about working for the Public Service Division and HDB specifically?" (Research HDB's mission, services, and recent digital initiatives. Connect your passion for UX to public service.)

• "How do you champion human-centric design and design thinking within a team or organization?" (Provide examples of how you influence others and promote user-focused approaches.)

• "Describe your experience working in an agile/scrum environment. How do you collaborate with developers and product managers during sprints?" (Highlight your understanding of agile ceremonies and cross-functional teamwork.) Portfolio Presentation Strategy:

• Tell a Story: Frame each project as a narrative. Start with the context and problem, detail your specific role and contributions, explain your design process and rationale, and conclude with the results and lessons learned.

• Focus on Impact: Clearly articulate the "why" behind your design decisions and the positive outcomes they achieved. Use data and metrics where possible.

• Showcase Figma Skills: Be prepared to demonstrate specific Figma features or workflows relevant to your projects, especially those involving complex interactions, components, or design system elements.

• Be Concise and Engaging: Respect the interviewer's time. Practice your presentation to ensure it flows well and stays within the allotted time, while still being thorough.

• Prepare for Q&A: Anticipate questions about your design choices, challenges faced, and alternative solutions you considered.

📝 Enhancement Note: Interview preparation should heavily focus on showcasing the candidate's ability to apply UX principles within a structured, public-sector context. Demonstrating a clear understanding of HDB's mission and user base, along with proficiency in Figma and agile methodologies, will be key. The portfolio presentation is paramount, requiring a strategic narrative that highlights problem-solving, process, and impact.

📌 Application Steps

To apply for this UX Designer position:

• Submit your application through the provided Workday link, ensuring all required fields are completed accurately.

• Portfolio Customization: Ensure your online portfolio is up-to-date, easily accessible, and clearly showcases projects demonstrating your expertise in user research, wireframing, prototyping, usability testing, and design systems, with a strong emphasis on Figma. Tailor your portfolio's introduction or highlighted projects to reflect an understanding of public service or citizen-focused design if possible.

• Resume Optimization: Craft your resume to highlight your 3+ years of relevant UX/Interaction Design experience. Use keywords from the job description such as "User Experience Design," "Human-Centric Design," "Figma," "Usability Testing," and "Design Systems." Quantify achievements and responsibilities where possible.

• Interview Preparation: Thoroughly review common UX interview questions, focusing on behavioral, situational, and technical aspects. Prepare to articulate your design process and decision-making for at least 2-3 key portfolio projects. Practice your presentation delivery.

• Company Research: Invest time in understanding HDB's mission, services, and recent digital projects. Familiarize yourself with the Public Service Division's role in Singapore. This research will be invaluable for answering company-specific questions and demonstrating your genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.