UX & Conversion Architect (Climate Dividends)

📍 Job Overview

Job Title: UX & Conversion Architect (Climate Dividends)

Company: Climate Dividends (via Team for the Planet)

Location: Marseille, Provence-Alpes-Côte d'Azur, France (Remote possible)

Job Type: CONTRACTOR

Category: Revenue Operations / GTM Strategy / Marketing Operations

Date Posted: 2026-04-23

Experience Level: Mid-Senior Level (5-10 years implied)

Remote Status: Fully Remote (with preference for Marseille or Lyon proximity)

🚀 Role Summary

• Spearhead the transformation of the Climate Dividends platform into a highly effective conversion engine, focusing on user experience and actionable engagement pathways.

• Conduct in-depth "fresh brain" audits of the current user journey to identify and systematically address friction points and drop-off areas.

• Re-architect information architecture and enhance storytelling to ensure the complex Climate Dividends value proposition is understood within seconds.

• Drive conversion rate optimization (CRO) by redesigning Calls to Action (CTAs) to effectively guide both companies and investors toward engagement and adoption.

• Establish and monitor robust analytics tracking to ensure all strategic decisions and platform enhancements are data-driven and performance-measured.

• Contribute to strategic internationalization and localization efforts for the platform's content and user experience.

📝 Enhancement Note: While the title is "UX & Conversion Architect," the core responsibilities and desired outcomes strongly align with Revenue Operations and GTM Strategy functions. The role focuses on optimizing the user journey to drive business outcomes (engagement, adoption, financing), which are key GTM and RevOps objectives. The emphasis on "conversion machine," "driving engagement," and "data-driven decisions" points to a strategic operational role rather than purely a design execution role.

📈 Primary Responsibilities

• Perform comprehensive UX/UI audits of the Climate Dividends website and associated platforms to identify usability issues and conversion barriers.

• Develop and implement strategies to improve information architecture, ensuring clarity and conciseness in communicating complex climate finance concepts.

• Design and iterate on user flows and conversion paths for key stakeholder segments (companies, investors).

• Collaborate with a dedicated Webflow developer to implement "High Impact / Low Dev" improvements and new features.

• Define key performance indicators (KPIs) for user engagement and conversion, and ensure accurate tracking and reporting via analytics tools.

• Conduct A/B testing and other CRO methodologies to continuously optimize landing pages, CTAs, and user journeys.

• Analyze user feedback and behavioral data to inform design decisions and prioritize development efforts.

• Contribute to the development of content strategy and messaging that resonates with a global audience.

• Work closely with the Climate Dividends team (CEO, Scientific Director, Operations Director) to align platform strategy with overarching business objectives.

📝 Enhancement Note: The responsibilities are framed to emphasize the strategic and analytical aspects crucial for operations professionals. The focus on "defining KPIs," "analyzing user feedback," and "data-driven decision-making" highlights the operational rigor expected.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, Marketing, Business, or a related field, or equivalent practical experience.

Experience: 5-10 years of experience in UX/UI design, with a proven track record in conversion rate optimization (CRO) and driving user engagement on digital platforms.

Required Skills:

• UX/UI Design Expertise: Deep understanding of user-centered design principles, wireframing, prototyping, and visual design.

• Conversion Rate Optimization (CRO): Demonstrated ability to analyze user behavior, identify conversion bottlenecks, and implement effective optimization strategies.

• Webflow Proficiency: Hands-on experience with Webflow for website development and management.

• Information Architecture: Skill in organizing and structuring complex content for clarity and ease of navigation.

• Storytelling & Communication: Ability to translate technical concepts into compelling narratives that resonate with diverse audiences.

• Data Analysis & Analytics: Proficiency in using analytics tools (e.g., Google Analytics, Hotjar) to track user behavior, measure performance, and derive actionable insights.

• Business Acumen: Strong understanding of business objectives and how UX/CRO contributes to revenue generation and stakeholder engagement.

• ESG/Sustainable Finance Knowledge: General understanding of Environmental, Social, and Governance principles, impact investing, or sustainable finance.

Preferred Skills:

• Claude Code Proficiency: Familiarity with or ability to learn Claude Code for automation and optimization tasks.

• Specific Climate/Carbon Expertise: In-depth knowledge of avoided emissions, carbon accounting, or climate impact measurement methodologies.

• Internationalization Strategy: Experience in developing localization strategies for digital products.

• Agile Methodologies: Experience working in fast-paced, agile environments.

• A/B Testing Tools: Familiarity with A/B testing platforms (e.g., Optimizely, VWO).

📝 Enhancement Note: The skills list is expanded to include specific operations-adjacent competencies like "Data Analysis & Analytics," "Business Acumen," and "CRO," which are critical for a role focused on conversion and growth. The distinction between required and preferred skills helps candidates prioritize their preparation.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• UX/CRO Case Studies: Showcase at least 2-3 detailed case studies demonstrating successful UX improvements and significant conversion rate increases on previous projects.

• Webflow Project Examples: Include examples of websites or platforms built or significantly optimized using Webflow, highlighting design and functionality.

• Information Architecture Redesigns: Present examples of how you've reorganized complex information for improved user understanding and navigation.

• Data-Driven Optimization Examples: Provide examples where you've used analytics and user feedback to drive specific design or content changes that resulted in measurable improvements.

• Impact Metrics: Quantify the impact of your work using relevant metrics such as conversion rate improvements, engagement increases, bounce rate reduction, and task completion rates.

Process Documentation:

• Audit Methodology: Be prepared to articulate your process for conducting UX/CRO audits, including tools and techniques used.

• Optimization Workflow: Describe your typical workflow for implementing and testing conversion optimization strategies, from hypothesis generation to post-launch analysis.

• Analytics Implementation: Explain your approach to setting up and verifying analytics tracking for new features or website changes.

📝 Enhancement Note: This section is crucial for operations roles. It emphasizes the need for tangible proof of impact through case studies, quantifiable results, and a clear articulation of process methodologies, which are standard expectations for operations professionals.

💵 Compensation & Benefits

Salary Range: As this is a contract role over a concentrated period (May 2026), a fixed fee is proposed. Based on industry benchmarks for experienced UX/CRO professionals with Webflow expertise and a strong understanding of ESG/climate topics in France, a fixed fee ranging from €6,000 to €12,000 for the intensive sprint period (approximately one month) is estimated, depending on the scope of work and candidate's experience.

Benefits:

• Flexible Remote Work: Fully remote position with the option to collaborate in person with team members in Marseille or Lyon.

• Direct Impact: Opportunity to contribute significantly to a mission-driven organization focused on climate action and sustainable finance.

• Expert Collaboration: Work directly with the Climate Dividends leadership team and a dedicated Webflow developer.

• Fixed Fee Contract: Clear compensation structure for the defined project duration.

• Professional Development: Exposure to complex climate finance concepts and the opportunity to hone skills in a high-stakes environment.

Working Hours: Approximately 40 hours per week, with flexibility to accommodate the intensive sprint nature of the contract. The focus will be on delivering results within the defined timeframe.

📝 Enhancement Note: A specific salary range and explanation for a fixed-fee contract role has been provided, considering the French market and the short-term, intensive nature of the engagement. This is crucial for contractor roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Environmental & Sustainability, Climate Tech, Finance, Non-profit. Climate Dividends operates at the intersection of climate science, finance, and technology, aiming to standardize positive climate contribution.

Company Size: Small, focused, expert operational team supported by a board of directors and volunteers. This implies a highly collaborative, agile, and hands-on environment where individual contributions have significant visibility and impact.

Founded: Climate Dividends is a co-founded initiative by established organizations (Ademe, Mirova, Team for the Planet, Sweep, 2050, Fondation Kanopée Partage), with a clear mission to accelerate climate finance. This foundation suggests a strong strategic backing and a clear, ambitious objective.

Team Structure:

• The core team consists of a CEO (Marketing & Sales Strategy), Scientific Director, and Director of Operations.

• The UX & Conversion Architect will work in direct reporting and collaboration with these individuals.

Methodology:

• Data-Driven Decision Making: Emphasis on analytics and verifiable metrics to guide strategy and platform development.

• Agile & Sprint-Based: The immediate engagement is described as an "intensive sprint," suggesting a preference for focused, results-oriented work.

• Impact-Focused: All efforts are aligned with the mission of quantifying and accelerating climate finance.

Company Website: https://www.team-planet.com/ (Note: The role is for Climate Dividends, which uses Team for the Planet's recruitment system. Direct information on Climate Dividends' own web presence may be limited but is implied to be undergoing transformation).

📝 Enhancement Note: Contextualizing the "small team" aspect is important for operations roles, as it often means wearing multiple hats and having direct access to leadership. The "methodology" section highlights operational approaches like data-driven decisions and agile sprints.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a senior individual contributor, acting as a "growth partner" rather than a pure executor. It requires strategic thinking, business sensitivity, and the ability to influence platform development for tangible results.

Reporting Structure: Direct reporting and close collaboration with the CEO, Scientific Director, and Director of Operations. This offers high visibility and direct engagement with leadership.

Operations Impact: The role is central to the Climate Dividends' mission of becoming the global reference indicator for climate contribution. By transforming the platform into a "conversion machine," the architect directly impacts the organization's ability to attract and engage key stakeholders (companies, investors), thereby accelerating climate finance.

Growth Opportunities:

• Strategic Influence: Opportunity to shape the core digital interface and user experience of a groundbreaking climate finance initiative.

• Domain Expertise: Deepen knowledge in ESG, sustainable finance, and carbon accounting through direct involvement.

• Project Leadership: Lead the transformation of a critical digital asset from concept to execution within a concentrated timeframe.

• Network Expansion: Collaborate with a high-level board and scientific committee, expanding professional networks in the climate and finance sectors.

📝 Enhancement Note: The "Growth Opportunities" are framed around strategic impact and domain expertise, which are key motivators for professionals in operations and GTM roles seeking to expand their influence and knowledge base.

🌐 Work Environment

Office Type: Primarily remote. The role is designed for flexible work, with the understanding that proximity to Marseille or Lyon can facilitate occasional in-person collaboration with team members.

Office Location(s): While remote, preference or ease of collaboration exists for candidates located in or willing to relocate to Marseille or Lyon, France.

Workspace Context:

• Remote Flexibility: High degree of autonomy in managing your work environment and schedule.

• Collaborative Tools: Expect to utilize digital collaboration tools for communication and project management.

• Dedicated Support: Access to a Webflow developer for technical implementation and direct interaction with the core Climate Dividends team for strategic direction.

Work Schedule: The role requires an intensive sprint over the month of May, implying a focused and potentially demanding schedule during this period, with an approximate 40-hour work week. Flexibility is a key aspect, but output delivery within the sprint is paramount.

📝 Enhancement Note: The description clarifies the remote nature while also acknowledging the benefit of proximity to specific French cities for occasional collaboration, a common setup in hybrid or remote-first organizations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess UX/UI expertise, CRO experience, Webflow proficiency, and relevant domain knowledge.

• "Fresh Brain" Audit & Strategy Discussion: Candidates may be asked to provide a brief, high-level analysis of a public-facing website (or the current Climate Dividends site if accessible before application) and outline their initial approach to conversion optimization. This assesses analytical skills and strategic thinking.

• Portfolio Deep Dive: Detailed review of submitted case studies, focusing on methodology, execution, and quantifiable results. Be prepared to discuss the "why" behind your design and optimization choices.

• Skills & Cultural Fit Interview: Discussion with the core Climate Dividends team (CEO, Operations Director) to assess business sensitivity, communication style, understanding of the mission, and fit with a focused, expert team.

• Technical Assessment (Webflow/Claude Code): Potential for a small, practical task or discussion regarding Webflow capabilities or Claude Code application.

Portfolio Review Tips:

• Quantify Everything: For each case study, clearly state the problem, your solution, and the measurable impact (e.g., "+25% conversion rate," "-15% bounce rate").

• Show, Don't Just Tell: Use visuals (screenshots, wireframes, user flows) to illustrate your design process and the changes you implemented.

• Highlight CRO Process: Detail your approach to hypothesis generation, A/B testing, and data analysis. Explain how you used data to inform decisions.

• Tailor to the Role: Emphasize projects that involved complex information architecture, driving user engagement, or optimizing digital platforms for business outcomes. Familiarity with ESG or climate topics is a significant plus.

• Webflow Focus: Ensure your portfolio prominently features Webflow projects if possible, or clearly articulate your transferable skills if experience is primarily with other builders.

Challenge Preparation:

• Understand the Mission: Thoroughly research Climate Dividends, its methodology, and its goals. Be prepared to articulate how your skills can directly contribute to their mission.

• Prepare Your "Audit": Think about how you would approach auditing a website like Climate Dividends' for conversion and UX improvements. What key areas would you focus on?

• Articulate "High Impact / Low Dev": Consider examples of quick wins or strategic changes that can be implemented with minimal development effort but yield significant results.

📝 Enhancement Note: The interview process is detailed to reflect a strategic operational role, focusing on problem-solving, data-driven approaches, and strategic thinking, not just design aesthetics. Portfolio tips are tailored to showcase operations-relevant achievements.

🛠 Tools & Technology Stack

Primary Tools:

• Webflow: The core platform for website development and management. Proficiency is a must.

• Claude Code: Potentially used for automation or optimization tasks; familiarity is a plus.

• Design & Prototyping Tools: Figma, Sketch, Adobe XD, or similar for UX/UI design and wireframing.

• Analytics & Monitoring Tools: Google Analytics, Hotjar, Mixpanel, or similar for tracking user behavior, conversion funnels, and performance metrics.

• A/B Testing Platforms: Optimizely, VWO, Google Optimize, or similar for experimentation and CRO.

Analytics & Reporting:

• Data Visualization: Ability to interpret and present data using dashboards or reports to communicate findings to stakeholders.

• Performance Tracking: Setting up and monitoring key conversion and engagement metrics.

CRM & Automation:

• While not explicitly mentioned as a primary tool for this role, understanding how website conversion funnels feed into CRM systems or marketing automation platforms is beneficial.

📝 Enhancement Note: Emphasis is placed on the core technologies relevant to UX, CRO, and web development, as well as the analytical tools essential for measuring and optimizing performance, which are central to operations functions.

👥 Team Culture & Values

Operations Values:

• Mission-Driven: A deep commitment to the Climate Dividends' mission of accelerating climate finance and making a tangible positive impact on the climate.

• Expertise & Rigor: Valuing deep knowledge in climate science, finance, and UX/CRO, combined with a rigorous, data-informed approach.

• Agility & Impact: A focus on rapid execution and delivering tangible results within tight timeframes, particularly during the initial sprint.

• Collaboration & Partnership: Working as a cohesive unit, valuing open communication, and fostering a partnership mentality with internal teams and external experts.

• Clarity & Simplicity: Striving to make complex topics accessible and actionable for a broad audience.

Collaboration Style:

• Direct & Transparent: Expect open communication and direct feedback, especially within the small, focused team.

• Cross-Functional Integration: Close collaboration between UX/CRO, scientific direction, marketing/sales strategy, and operations.

• Proactive & Autonomous: While collaborative, individuals are expected to take initiative and drive their areas of responsibility forward.

📝 Enhancement Note: The values are inferred from the company description and the nature of the role, emphasizing a mission-oriented, results-driven, and collaborative environment common in impactful startups and initiatives.

⚡ Challenges & Growth Opportunities

Challenges:

• Communicating Complexity: Simplifying the intricate "Climate Dividends" methodology for diverse audiences without losing technical accuracy.

• Driving Conversion in a Niche Market: Engaging and converting sophisticated stakeholders (companies, investors) in a rapidly evolving climate finance landscape.

• Balancing "High Impact / Low Dev": Identifying and prioritizing improvements that deliver significant results with minimal development resources.

• Internationalization Strategy: Developing a UX and content strategy that can effectively scale globally.

• Intensive Sprint Timeline: Delivering substantial transformation within a concentrated, fixed timeframe.

Learning & Development Opportunities:

• Deep Domain Expertise: Gain unparalleled insight into the Climate Dividends framework, carbon accounting, and sustainable finance mechanisms.

• Strategic Platform Development: Contribute to the foundational user experience and conversion strategy of a potentially world-leading climate indicator.

• Cross-Functional Learning: Work closely with experts in climate science, finance, and marketing strategy.

• Agile Project Management: Hone skills in managing intensive, results-oriented projects.

📝 Enhancement Note: Challenges are framed to align with typical operations and GTM complexities, such as communicating complex value propositions, driving adoption in niche markets, and managing resource constraints.

💡 Interview Preparation

Strategy Questions:

• "How would you approach auditing the current Climate Dividends website to identify key areas for conversion improvement?"

• "Describe your process for translating a complex scientific or financial concept into a clear, compelling user journey and CTA."

Company & Culture Questions:

• "What excites you most about the Climate Dividends mission, and how does your expertise contribute to its success?"

• "How do you approach collaboration with technical (e.g., Webflow developer) and non-technical (e.g., scientific) team members?"

Portfolio Presentation Strategy:

• Structure for Impact: For each case study, clearly outline: Problem -> Your Solution (Process & Design) -> Results (Quantified Metrics).

• Focus on Data: Be ready to discuss the data that informed your decisions and how you measured success.

• Webflow Context: If showcasing Webflow work, highlight your understanding of its capabilities and limitations in driving conversions.

• Mission Alignment: Connect your past successes to the specific needs and mission of Climate Dividends, emphasizing how you can be a "growth partner."

📝 Enhancement Note: Interview questions are designed to probe strategic thinking, problem-solving abilities, and alignment with the specific challenges and mission of Climate Dividends, reflecting the expectations for a senior, strategic role.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the Team for the Planet recruitment system.

• Portfolio Customization: Curate your portfolio to prominently feature case studies demonstrating UX/UI improvements, conversion rate optimization, Webflow projects, and quantifiable business impact. Tailor your selection to highlight experiences relevant to complex information architecture and mission-driven organizations.

• Resume Optimization: Ensure your resume clearly articulates your experience in UX, UI, CRO, Webflow, and any relevant ESG/sustainable finance knowledge. Use keywords from the job description and quantify your achievements with metrics.

• Prepare Your "Fresh Brain" Audit: Develop a high-level, concise analysis of a relevant website's UX/conversion funnel, identifying potential friction points and proposing initial "high impact / low dev" optimizations. This demonstrates your strategic thinking and immediate value.

• Research Climate Dividends: Thoroughly understand the Climate Dividends methodology, its mission, and its target audience. Be prepared to discuss how your skills directly support their goal of becoming the global reference indicator for climate contribution.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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