User Experience Design Manager

📍 Job Overview

Job Title: User Experience Design Manager

Company: Qode

Location: Ho Chi Minh City, Vietnam

Job Type: FULL_TIME

Category: User Experience (UX) Design / Digital Transformation

Date Posted: 2026-08-25

Experience Level: 5-10 Years

Remote Status: Hybrid (Offsite Workplace Type)

🚀 Role Summary

• Lead the strategic design and enhancement of customer experiences across all digital platforms, with a strong focus on digital transformation initiatives within the financial services sector.

• Drive the end-to-end digitalization of critical customer journeys, including credit, wealth management, and asset management, ensuring seamless and intuitive user interactions.

• Utilize in-depth customer behavior research and data-driven insights to inform design decisions and continuously optimize user experiences across all touchpoints.

• Foster a culture of innovation and excellence within a team of UX designers, providing mentorship and guidance to elevate design quality and strategic impact.

• Collaborate extensively with cross-functional teams, including Business, Product, Technology, and Data, to ensure the successful implementation and adoption of user-centric design solutions.

📝 Enhancement Note: The role is positioned within an "Office of Transformation" at ACB (implied by the description referencing "ACB is seeking..."), indicating a significant focus on large-scale, strategic change initiatives rather than routine UX tasks. The "Offsite" workplace type combined with the "Telecommute" location type suggests a hybrid model where the employee is expected to be present at a physical office location in Ho Chi Minh City, Vietnam, but with potential for remote work flexibility.

📈 Primary Responsibilities

• Spearhead the design and continuous improvement of customer experiences across all digital channels, aligning with overarching strategic transformation objectives.

• Drive the digitalization of credit journeys for individual customers, focusing on creating intuitive, efficient, and user-friendly digital interactions.

• Oversee and optimize the digitalization of non-credit customer journeys for individuals, enhancing touchpoints and overall engagement.

• Design and develop user-centric solutions for Wealth Management and Asset Management platforms, often involving strategic ecosystem partnerships.

• Map, design, and optimize end-to-end customer journeys across multiple digital touchpoints to ensure a cohesive and effective user experience.

• Conduct comprehensive customer behavior research, translating findings into actionable design strategies and improvements.

• Develop detailed user flows, wireframes, and interactive prototypes to effectively communicate design concepts and facilitate user testing.

• Implement data-driven design enhancements based on user analytics, feedback, and performance metrics to improve UX outcomes.

• Facilitate seamless cross-functional collaboration with Business, Product Owners, Technology, Data Science, and other key stakeholders to ensure alignment and successful project execution.

• Mentor, coach, and manage a team of UX designers, fostering their professional growth and driving high-quality design output.

📝 Enhancement Note: The responsibilities emphasize a strategic, transformative approach to UX design, moving beyond tactical execution to influence broader digital strategy and customer engagement within a financial institution. The focus on "digitalization of credit journeys," "non-credit journeys," and "Wealth Management/Asset Management solutions" highlights specific areas of impact within a bank's service offerings.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's or Master's degree in Design, HCI, Computer Science, Psychology, or a related field is typically expected for such a senior role.

Experience: Minimum of 7 years of progressive experience in User Experience (UX) design, with a significant portion focused on large-scale digital products and platforms. A minimum of 3 years in a leadership capacity, managing complex transformation programs or product development initiatives, is crucial.

Required Skills:

• Extensive experience in User Experience (UX) design for complex, large-scale digital products and platforms.

• Proven leadership experience in managing or directly overseeing intricate transformation programs or significant product development lifecycles.

• Demonstrated experience within the banking, finance, insurance, or broader financial services industry.

• Strong capabilities in customer behavior research, user flow design, wireframing, and interactive prototyping.

• Proficiency in implementing data-driven strategies for user experience optimization.

• Robust experience in fostering and managing cross-functional collaboration with Business, Product, Technology, and Data teams.

• Excellent leadership and team management skills, including mentoring, coaching, and performance management of design professionals.

• Strategic thinking ability, with a keen understanding of business, operational, and technological interdependencies in UX design.

• Proficiency with industry-standard UX design and prototyping tools (e.g., Figma, Sketch, Adobe XD, InVision).

• Exceptional communication and presentation skills, capable of articulating complex design concepts and strategic rationale to diverse stakeholder groups.

• A deep-seated passion for creating impactful customer experiences and driving tangible business results. Preferred Skills:

• Experience with Agile and Lean UX methodologies.

• Familiarity with design systems and their implementation.

• Knowledge of accessibility standards (WCAG).

• Experience in international or multi-regional financial markets.

• Understanding of financial products and services beyond basic retail banking.

📝 Enhancement Note: The emphasis on "large-scale digital products" and "complex transformation programs" suggests the need for candidates who can handle significant scope and complexity. The requirement for financial services experience is critical, implying an understanding of regulatory environments, customer trust, and specific financial user needs.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 2-3 complex transformation projects or product development initiatives where you played a lead UX design role.

• Clearly articulate your specific contributions, design process, and the impact of your UX decisions on user adoption and business outcomes.

• Include examples of customer journey mapping, user flow diagrams, wireframes, and high-fidelity prototypes that demonstrate your design thinking.

• Demonstrate your ability to conduct and leverage user research, presenting key insights and how they informed design solutions.

• Highlight examples of data-driven optimization, showing how you used analytics and feedback to iterate and improve user experiences. Process Documentation:

• Provide documentation or case studies that illustrate your approach to designing and optimizing end-to-end customer journeys.

• Showcase examples of how you have collaborated with Business, Product, and Technology teams to bring UX designs to fruition, detailing the process and challenges.

• Include examples of how you have mentored or managed a design team, outlining your leadership approach and process for fostering design excellence.

• Be prepared to discuss your methodology for conducting user research, synthesizing findings, and translating them into actionable design specifications.

📝 Enhancement Note: For a leadership role focused on transformation, portfolios should emphasize strategic impact, leadership, and the ability to drive complex initiatives. Candidates should be prepared to discuss not just the "what" but the "how" and "why" behind their design decisions, especially in the context of business transformation and user-centricity within a regulated industry.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a User Experience Design Manager with 7+ years of experience, particularly in a leadership role within the financial services sector in Ho Chi Minh City, Vietnam, the estimated salary range is likely between 70,000,000 VND to 130,000,000 VND per month (approximately $2,800 - $5,200 USD). This range can vary significantly based on the candidate's specific experience, the company's compensation philosophy, and the exact scope of responsibilities.

Benefits:

• Comprehensive health insurance coverage (medical, dental, vision) for employee and potentially dependents.

• Paid time off, including annual leave, sick leave, and public holidays.

• Opportunities for professional development, including training, workshops, and conference attendance.

• Performance-based bonuses or incentives.

• Potential for stock options or long-term incentives, depending on company policy.

• Support for professional certifications in UX design or related fields.

• Access to advanced design tools and technologies.

• Potential for international exposure or travel, depending on company operations.

Working Hours: Standard full-time working hours are typically 40 hours per week. Given the "hybrid" and "offsite" nature, expect a structured schedule with potential for some flexibility, especially around project deadlines. The role may require occasional work outside of standard hours to meet critical project milestones.

📝 Enhancement Note: Salary estimates are based on general market data for senior UX roles in Ho Chi Minh City and global benchmarks for similar positions in the financial technology/banking sector. Actual compensation will be determined by Qode based on the candidate's qualifications, interview performance, and internal compensation structures. Benefits are assumed based on standard offerings for full-time, professional roles in Vietnam and international companies.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services / Banking Technology. The company, Qode, is operating within or in close partnership with ACB, a major bank in Vietnam. This implies a culture that balances innovation and digital transformation with the stability, security, and regulatory considerations inherent in the financial sector.

Company Size: Qode, as a technology/transformation partner or internal division for ACB, likely operates as a significant entity within the bank's broader structure. ACB itself is a large financial institution. The UX team within this context would be part of a dedicated transformation office or a central product/digital division, likely comprising dozens to hundreds of individuals across various functions.

Founded: ACB was founded in 1993, making it a well-established bank in Vietnam. Qode's founding date is not specified but would be relevant to its operational maturity and transformation focus.

Team Structure:

• The UX Design team is likely part of a larger "Office of Transformation" or a dedicated Digital Product/Experience division.

• This team will report through a UX Design Manager, who in turn likely reports to a Director or VP of Digital Transformation, Product, or Customer Experience.

• The team structure will involve UX designers with varying specializations (e.g., research, interaction design, visual design) and potentially junior/senior levels.

• Close collaboration is expected with Product Managers, Business Analysts, Engineers (front-end and back-end), Data Scientists, Marketing teams, and Business Unit leaders. Methodology:

• Emphasis on user-centric design principles and methodologies.

• Application of Agile and potentially Lean UX frameworks for iterative development.

• Data-driven decision-making, leveraging analytics, A/B testing, and user feedback.

• Strategic planning for digital transformation initiatives, focusing on customer journey optimization and business impact.

• Cross-functional collaboration and communication to ensure alignment across departments.

Company Website: https://jobs.workable.com/company/d9Gs4Q7pnWjZVXU2mK6CGd/jobs-at-qode (Qode's Workable page) and likely ACB's official website for broader context.

📝 Enhancement Note: The context suggests a dynamic environment within a traditional financial institution, where innovation and customer-centricity are paramount for competitive advantage. The role requires navigating both the agility needed for transformation and the rigor of a regulated industry.

📈 Career & Growth Analysis

Operations Career Level: This role is a senior management position, specifically a Managerial level within the UX Design discipline. It requires not only deep individual contributor expertise but also the ability to lead, mentor, and strategically influence design direction for major transformation programs.

Reporting Structure: The User Experience Design Manager will likely report to a Director or VP level executive overseeing Digital Transformation, Customer Experience, or Product Strategy within ACB or its affiliated transformation entity (Qode). They will manage a team of UX Designers and collaborate closely with peers in Product Management, Engineering, and Business Strategy.

Operations Impact: The role has a direct and substantial impact on the bank's competitive positioning and operational efficiency. By improving customer experiences across digital platforms, the manager contributes to increased customer acquisition, retention, satisfaction, and ultimately, revenue growth. Optimizing digital journeys can also lead to significant operational cost savings through reduced reliance on traditional channels and improved self-service rates.

Growth Opportunities:

• Leadership Advancement: Potential to grow into a Director or VP of UX/Customer Experience role, overseeing broader design functions and strategic initiatives.

• Strategic Influence: Opportunity to shape the digital strategy of a major financial institution and influence product roadmaps at a high level.

• Domain Expertise: Deepen expertise in financial services UX, digital transformation, and customer journey optimization within a complex, high-impact industry.

• Cross-functional Leadership: Gain experience leading large-scale, cross-functional transformation programs, developing project management and stakeholder alignment skills.

• Mentorship & Team Building: Further develop leadership and people management skills by building and scaling a high-performing UX design team.

📝 Enhancement Note: This role is positioned as a critical leadership function within a major transformation initiative. Growth opportunities are significant, focusing on expanding strategic influence, leadership scope, and deep domain expertise within the financial services technology landscape.

🌐 Work Environment

Office Type: The job posting specifies "Workplace Type: Offsite" and "Location Type: TELECOMMUTE," indicating a hybrid work model. This means the employee is expected to work from a physical office location in Ho Chi Minh City, Vietnam, but with the possibility of remote work days or flexibility.

Office Location(s): Ho Chi Minh City, Vietnam. Specific office details beyond the city are not provided but would be a primary point of inquiry for candidates.

Workspace Context:

• The work environment is likely dynamic and fast-paced, characteristic of a major digital transformation program within a large organization.

• Expect a collaborative setting, with team members working closely together in person and virtually.

• Access to modern design tools, software, and potentially specialized research facilities will be available.

• The environment will foster cross-functional interaction, requiring frequent communication and collaboration with various departments.

Work Schedule: The standard work schedule is likely 40 hours per week, with a hybrid arrangement. While core working hours will be established, flexibility may be offered, particularly for project deadlines. The nature of transformation programs often requires adaptability and willingness to put in extra effort during critical phases.

📝 Enhancement Note: The hybrid "Offsite" model implies a need for candidates comfortable with both in-office collaboration and remote work flexibility. The environment is expected to be professional, fast-paced, and highly collaborative, typical of large-scale digital transformation projects.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or HR representative will likely conduct an initial screening to assess basic qualifications, experience, and cultural fit.

• Hiring Manager Interview: A discussion with the hiring manager (likely the head of UX or Digital Transformation) to delve deeper into experience, leadership style, and strategic thinking.

• Portfolio Review & Presentation: A dedicated session where candidates present their portfolio, showcasing key projects, design process, and impact. This is a critical stage for demonstrating UX expertise and leadership.

• Cross-functional Interviews: Meetings with key stakeholders from Product, Engineering, Business, and Data teams to assess collaboration skills and understanding of diverse perspectives.

• Case Study/Design Challenge (Potentially): Candidates might be asked to complete a take-home assignment or a live design challenge to evaluate problem-solving skills and design approach in a practical scenario.

• Final Interview: Potentially with a senior executive to finalize decisions and discuss role expectations.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your leadership, strategic thinking, and impact on complex transformation initiatives within financial services.

• Tell a Story: For each project, clearly articulate the problem, your role and approach, the process you followed (research, ideation, design, testing), the solutions you developed, and the measurable outcomes (business impact, user satisfaction).

• Highlight Leadership: Emphasize your experience in mentoring teams, collaborating cross-functionally, and driving design strategy.

• Data-Driven Focus: Showcase how you used data and research to inform your design decisions and measure success.

• Be Prepared for Q&A: Anticipate detailed questions about your design choices, trade-offs made, and how you handled challenges.

Challenge Preparation:

• Understand the Context: If a challenge is provided, thoroughly research ACB's business, its digital offerings, and the Vietnamese financial market.

• Focus on Process: Demonstrate a clear, logical design process, even if time is limited. Prioritize understanding the problem and outlining a solution approach.

• Strategic Alignment: Frame your solutions in terms of business objectives, customer needs, and operational efficiency.

• Communication is Key: Clearly articulate your thought process, assumptions, and recommendations.

📝 Enhancement Note: The portfolio review will be a significant component, requiring candidates to not only showcase design artifacts but also to articulate their strategic thinking, leadership capabilities, and impact on business objectives within the financial services domain.

🛠 Tools & Technology Stack

Primary Tools:

• UX Design & Prototyping: Figma, Sketch, Adobe XD, InVision, Axure RP. Expect proficiency in at least one of the primary tools.

• User Research Platforms: Tools for surveys (e.g., SurveyMonkey, Typeform), user testing (e.g., UserTesting.com, Lookback), and potentially analytics platforms.

• Collaboration Tools: Jira, Confluence, Slack, Microsoft Teams, Asana for project management and communication.

Analytics & Reporting:

• Web/App Analytics: Google Analytics, Adobe Analytics, Mixpanel, Amplitude for tracking user behavior and performance.

• Data Visualization Tools: Tableau, Power BI, Looker for creating dashboards and reports to communicate insights.

CRM & Automation:

• While not directly managed by UX, understanding of CRM systems (e.g., Salesforce) and marketing automation platforms can be beneficial for context on customer data and journeys.

• Understanding of how design integrates with backend systems and APIs for seamless functionality.

📝 Enhancement Note: Proficiency in modern UX design and prototyping tools is non-negotiable. Experience with user analytics platforms and data visualization tools is highly valued for demonstrating a data-driven approach to design optimization.

👥 Team Culture & Values

Operations Values:

• Customer Centricity: A fundamental belief that all design decisions should prioritize the needs and experiences of the end-user, driving customer loyalty and satisfaction.

• Innovation & Transformation: A drive to challenge the status quo, explore new possibilities, and lead significant changes in how customers interact with financial services.

• Data-Driven Decision Making: A commitment to using research, analytics, and feedback to inform design choices, validate hypotheses, and measure impact.

• Collaboration & Partnership: A value placed on working effectively across diverse teams (Business, Tech, Product) to achieve shared goals and deliver cohesive solutions.

• Excellence & Quality: A dedication to high standards in design execution, process, and user experience delivery.

Collaboration Style:

• Cross-functional Integration: Highly collaborative, working closely with product managers, engineers, business stakeholders, and data teams to ensure designs are feasible, aligned with business goals, and effectively implemented.

• Iterative & Feedback-Oriented: An open culture for sharing work-in-progress, receiving constructive feedback, and iterating on designs based on input from peers and stakeholders.

• Knowledge Sharing: Encouragement of sharing best practices, learnings from research, and design techniques within the team and across departments to foster continuous improvement.

📝 Enhancement Note: The culture likely emphasizes a blend of agility and rigor, with a strong focus on achieving tangible business outcomes through customer-centric digital transformation. Collaboration is key, as this role sits at the nexus of business, technology, and user needs.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating a Large Organization: Adapting to the complexities and processes of a large financial institution like ACB, which may have established hierarchies and decision-making processes.

• Balancing Innovation with Regulation: Designing cutting-edge user experiences while adhering to strict financial regulations and security protocols.

• Driving Behavioral Change: Encouraging adoption of new digital platforms and features among a diverse customer base, some of whom may be resistant to change.

• Cross-functional Alignment: Ensuring consistent vision and execution across multiple departments with potentially competing priorities.

• Measuring ROI of UX: Quantifying the direct business impact of UX design initiatives to justify investments and demonstrate value.

Learning & Development Opportunities:

• Deep Financial Services Domain Expertise: Gaining profound knowledge of retail banking, credit, wealth management, and asset management products and customer behaviors.

• Large-Scale Transformation Experience: Leading and contributing to significant digital transformation programs with broad organizational impact.

• Advanced Leadership Skills: Developing strategic leadership, team management, and cross-functional program management capabilities.

• Exposure to Emerging Technologies: Working with new technologies and innovative approaches to financial services delivery.

• Professional Certifications & Training: Opportunities to attend industry conferences, pursue advanced UX certifications, or participate in leadership development programs.

📝 Enhancement Note: The role presents opportunities to tackle complex, impactful challenges within a critical industry, offering substantial growth potential for ambitious design leaders.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led a significant digital transformation initiative from a UX perspective. What were the key challenges, and how did you overcome them?" (Focus on strategic thinking, leadership, and problem-solving.)

• "How do you balance user needs with business objectives and technical constraints, especially within a regulated industry like banking?" (Assess your understanding of trade-offs and strategic alignment.)

• "Walk us through your process for designing and optimizing a complex customer journey, such as a credit application or wealth management onboarding." (Demonstrate your end-to-end design methodology and research application.) Company & Culture Questions:

• "What do you know about ACB's current digital offerings and its transformation journey? How do you see UX playing a role?" (Showcase your research and strategic insight.)

• "How would you foster a strong UX culture within a large financial institution and ensure buy-in from non-design stakeholders?" (Assess your ability to influence and champion UX.)

• "Describe your leadership style and how you motivate and mentor a team of UX designers." (Evaluate your people management and team-building skills.) Portfolio Presentation Strategy:

• Structure for Impact: Begin with a high-level overview of your career and leadership philosophy. For each project, clearly state the objective, your role, the problem, your solution, and the measurable impact.

• Showcase Process, Not Just Pixels: Explain your research, ideation, and iteration processes. Use diagrams, user flows, and wireframes to illustrate your thinking.

• Quantify Results: Whenever possible, use data and metrics to demonstrate the success of your designs (e.g., increased conversion rates, reduced support tickets, improved NPS scores).

• Highlight Leadership & Collaboration: Point out instances where you led teams, managed stakeholders, and collaborated effectively with cross-functional partners.

• Be Ready for Deep Dives: Anticipate questions about specific design decisions, trade-offs, and how you handled challenging feedback or obstacles.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic leadership, a deep understanding of financial services UX, and the ability to drive large-scale transformation through user-centric design.

📌 Application Steps

To apply for this User Experience Design Manager position:

• Submit your application through the provided Workable link.

• Portfolio Customization: Tailor your resume and portfolio to highlight your experience in digital transformation, financial services UX, customer journey optimization, and team leadership. Select projects that best showcase your strategic impact and leadership capabilities.

• Resume Optimization: Ensure your resume clearly articulates your years of experience in UX design and leadership, your domain expertise in financial services, and your proficiency in relevant tools and methodologies. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, leadership philosophy, and strategic approach to UX challenges. Prepare specific examples from your portfolio that demonstrate your impact and ability to drive transformation.

• Company Research: Thoroughly research ACB's digital presence, their stated transformation goals, and the Vietnamese financial market. Understand their competitive landscape and customer base.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.