UI/UX Designer (Product Designer) — Marketplace & Mobile-First

📍 Job Overview

Job Title: UI/UX Designer (Product Designer) — Marketplace & Mobile-First

Company: viravira.co

Location: İstanbul, Turkey

Job Type: Tam zamanlı (Full-time)

Category: Product Design / UI/UX Design

Date Posted: 2026-09-29

Experience Level: 5-10 years

Remote Status: On-site

🚀 Role Summary

• This role focuses on designing and enhancing user-centered, mobile-first marketplace experiences for both web and mobile platforms.

• The designer will be instrumental in improving complex conversion funnels across a two-sided marketplace, from guest booking flows to supply-side tools.

• Key objectives include optimizing for conversion, trust, retention, and operational efficiency, with a strong emphasis on mobile user journeys.

• The position requires a blend of user research, interaction design, visual design, and a deep understanding of marketplace dynamics to drive business goals.

📝 Enhancement Note: The job title "UI/UX Designer (Product Designer)" indicates a role that encompasses both the user interface (UI) and user experience (UX) aspects, with a strong emphasis on the strategic product development lifecycle. The mention of "Marketplace & Mobile-First" signifies a specialization within product design, requiring expertise in designing for platforms with two distinct user groups and prioritizing mobile interactions. The AI-generated experience level of 5-10 years suggests this is a mid to senior-level role, requiring significant autonomy and proven impact.

📈 Primary Responsibilities

• Design and deliver high-quality, user-centered experiences across digital products, focusing on mobile-first strategies and responsive design for web and mobile.

• Conduct comprehensive user research and usability testing to deeply understand user needs, validate design decisions, and translate insights into actionable product improvements.

• Develop detailed wireframes, interactive prototypes, and high-fidelity visual designs using advanced Figma features like Auto Layout, components, and variants.

• Collaborate closely with product managers and engineering teams throughout the entire product development lifecycle, from discovery and ideation to developer handoff and post-launch iteration.

• Improve key marketplace conversion funnels, including search, listing detail, booking, and checkout flows, to minimize drop-offs and maximize conversion rates.

• Design intuitive and efficient mobile-first search, filtering, and sorting functionalities for high-traffic pages, ensuring ease of use and discoverability.

• Translate complex business rules, such as availability, pricing, add-ons, and policies, into simple, clear, and user-friendly interfaces.

• Own and execute design Quality Assurance (QA) post-implementation, meticulously reviewing shipped UI, identifying and resolving issues, and iterating with engineering to meet high standards.

• Ensure complete state coverage in designs, including empty, loading, error, and edge-case scenarios, for all critical user flows.

• Enhance information architecture and visual clarity on complex screens, such as filter options, pricing breakdowns, and availability rules, to improve user comprehension and task completion.

• Contribute to the development and maintenance of design systems, style guides, and comprehensive design documentation, ensuring consistency and scalability.

📝 Enhancement Note: The responsibilities highlight a full-cycle product design role with a strong emphasis on marketplace dynamics and conversion optimization. The requirement to "own design QA after implementation" and "design complete state coverage" indicates a need for meticulous attention to detail and a proactive approach to quality assurance, which is critical for marketplace platforms where user trust and clarity are paramount.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Design or a related field, or equivalent practical experience.

Experience: 3+ years of experience in UI/UX or Product Design with a portfolio showcasing proven shipped work on both web and mobile products.

Required Skills:

• Mobile-First & Responsive Design: Strong expertise in designing for mobile-first experiences and ensuring seamless responsive design across various devices and screen sizes.

• Figma Proficiency: Excellent command of Figma, including advanced features like Auto Layout, components, variants, and complex prototyping.

• User Research & Usability Testing: Proven ability to conduct user research, interpret findings, and translate them into concrete product improvements.

• Interaction & Visual Design: Strong craft in interaction design, layout, typography, visual hierarchy, and overall composition to create engaging and effective interfaces.

• End-to-End Design Process: Capability to manage the design process from initial discovery and wireframing through to high-fidelity UI creation, developer handoff, and post-launch iteration.

• Information Architecture: Strong skills in structuring and organizing information to simplify complex product rules and enhance user comprehension.

• Communication & Collaboration: Excellent communication skills, with the ability to articulate design decisions clearly and collaborate effectively with product and engineering teams.

• Design Systems Contribution: Experience working with or contributing to design systems and documentation platforms (e.g., Zeroheight, Abstract).

• Product Mindset: A strong product sense, with commercial awareness, customer focus, and the ability to understand and contribute to the broader business objectives.

• UX Writing & Microcopy: Strong skills in UX writing, particularly for critical areas like checkout, error messages, and trust-building elements.

Preferred Skills:

• Experience designing for marketplace products or two-sided platforms.

• Familiarity with usability testing tools such as UserTesting, Optimal Workshop, or Validately.

• Experience with multi-language UI considerations, including layout resilience and localization challenges.

• A strong analytical mindset, comfortable using metrics to drive iterations (e.g., analyzing funnels, drop-offs, conversion improvements).

• Familiarity with AI-assisted design tools (e.g., Figma AI) to enhance design exploration and iteration speed.

• Knowledge of developer handoff tools and workflows, including Figma Inspect, design tokens, and component specifications.

• Working knowledge of accessibility best practices (e.g., basic WCAG guidelines, inclusive design principles).

• Experience in the travel or tourism industry.

📝 Enhancement Note: The requirements emphasize a blend of hard design skills and soft skills crucial for a product-focused role. The preference for marketplace experience and familiarity with specific tools like UserTesting and AI-assisted design suggests the company is looking for candidates who can hit the ground running and bring specialized knowledge. The "nice to have" section provides excellent clues about the company's current technology stack and strategic priorities.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate end-to-end product design projects, showcasing your process from problem definition to final implementation and iteration.

• Include case studies that highlight your role in improving marketplace conversion funnels, detailing the challenges, your design solutions, and the quantifiable impact.

• Showcase mobile-first design thinking and responsive design execution across various projects.

• Provide examples of how you have translated complex business rules or data into clear and intuitive user experiences.

• Include work that demonstrates your ability to create and utilize design systems or style guides for consistency and scalability. Process Documentation:

• Clearly articulate your design process, including how you approach user research, ideation, wireframing, prototyping, usability testing, and developer handoff.

• Document how you have collaborated with product and engineering teams, detailing your communication strategies and problem-solving approaches.

• Showcase examples of how you have used data and user feedback to iterate on designs and measure their success.

• Present your approach to design QA, demonstrating how you ensure the quality and fidelity of implemented designs.

📝 Enhancement Note: For a product design role, especially in a marketplace context, the portfolio is paramount. It needs to go beyond just showcasing final designs and delve into the "why" and "how" of the design decisions, with a clear emphasis on measurable outcomes and user-centric problem-solving. The focus on marketplace flows, conversion optimization, and mobile-first design should be evident in the chosen case studies.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a UI/UX Product Designer with 5-10 years of experience in Istanbul, Turkey, the estimated annual salary range is approximately ₺850,000 - ₺1,300,000 gross. This estimate considers the cost of living, market demand for specialized design skills, and the company's likely positioning as a tech-driven marketplace.

Benefits:

• Competitive Salary: A salary commensurate with experience and market rates for a senior design role.

• Health Insurance: Comprehensive health insurance coverage for employees.

• Professional Development: Opportunities for continuous learning, including access to training, workshops, and potentially conference attendance.

• Dynamic Work Environment: Exposure to a fast-paced, innovative marketplace environment with opportunities to impact product direction.

• Team Collaboration: A collaborative work setting with a focus on cross-functional teamwork.

• Potential Stock Options: (Inferred based on tech startup/marketplace environments, may vary)

• Paid Time Off: Standard vacation and public holiday allowances.

Working Hours: 40 hours per week, typically Monday to Friday, with potential for some flexibility expected in a fast-paced tech environment.

📝 Enhancement Note: The salary range is an estimation for Istanbul, Turkey, reflecting the AI-generated experience level of 5-10 years and the role's specialization. Benefits are standard for a full-time tech role in the region but are inferred based on typical offerings. The "Tam zamanlı" employment type confirms a full-time commitment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Travel, Marketplace, E-commerce. Viravira operates in the online travel and marketplace sector, connecting users with services or products, likely focusing on unique experiences or accommodations within Turkey and potentially beyond. This industry is highly competitive and relies heavily on user experience and trust.

Company Size: (Inferred from typical tech startup/marketplace growth) Likely a growing mid-sized company, employing between 50-250 individuals, indicating a dynamic environment where individual contributions are highly visible.

Founded: Viravira Teknoloji ve Turizm A.Ş. was founded to leverage technology in the tourism sector, aiming to innovate and streamline the booking and management processes within the travel industry.

Team Structure:

• The design team likely comprises a mix of UI/UX designers, product designers, and possibly researchers, working within product squads or feature teams.

• Designers will report to a Design Lead or Head of Product, with close collaboration with Product Managers and Engineering Leads.

• Cross-functional collaboration is essential, with designers working closely with marketing, operations, and customer support to ensure a cohesive user experience and business alignment. Methodology:

• Data-driven decision-making, leveraging analytics to understand user behavior and measure the impact of design changes on key metrics like conversion rates and user engagement.

• Agile development methodologies, emphasizing iterative design and development cycles, rapid prototyping, and continuous feedback loops.

• User-centric design principles, with a strong focus on understanding and addressing user needs through research and testing.

Company Website: www.viravira.co

📝 Enhancement Note: The company's focus on a marketplace within the travel and tourism industry suggests a need for designers who understand the complexities of two-sided platforms and the importance of building trust and facilitating seamless transactions. The company culture is likely to be fast-paced, innovative, and data-oriented.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-to-senior level Product Designer. It requires independent ownership of design projects, the ability to influence product strategy, and a strong track record of delivering impactful design solutions. The designer is expected to mentor junior team members and contribute to the evolution of design processes and systems.

Reporting Structure: The designer will likely report to a Design Lead or Head of Product, working within cross-functional product teams that include Product Managers, Engineers, and potentially Marketing specialists.

Operations Impact: The Product Designer's impact is directly tied to improving user experience, driving conversion rates, increasing customer retention, and optimizing operational efficiency within the marketplace. Their work directly influences revenue generation and customer satisfaction.

Growth Opportunities:

• Specialization: Deepen expertise in marketplace design, mobile-first strategies, or specific areas like conversion rate optimization (CRO).

• Leadership: Transition into a Senior Product Designer role, leading design initiatives, mentoring junior designers, or eventually moving into a Design Lead or Manager position.

• Cross-functional Exposure: Gain broader business acumen by working closely with product management, engineering, and marketing teams, potentially leading to product strategy roles.

• Skill Development: Continuously learn and apply new design tools, methodologies, and emerging technologies (e.g., AI in design), supported by company-provided training and resources.

📝 Enhancement Note: The AI-generated experience level of 5-10 years strongly suggests this is a pivotal role for career growth, offering opportunities for leadership and deep specialization within the product design domain, particularly in the niche of marketplace platforms.

🌐 Work Environment

Office Type: This is an on-site role, indicating a physical office presence. The office environment is likely designed to foster collaboration, innovation, and a productive work atmosphere, typical of tech companies.

Office Location(s): The primary office is located in İstanbul, specifically in the Ataşehir district, which is a modern business hub. This location offers accessibility and proximity to other businesses and amenities.

Workspace Context:

• The workspace will likely be collaborative, with open-plan areas, meeting rooms, and potentially dedicated quiet zones for focused work.

• Access to standard design tools and technology, including high-performance computers and software licenses (e.g., Figma, Miro).

• Opportunities for regular interaction with product teams, engineering colleagues, and other stakeholders to facilitate seamless communication and quick decision-making.

Work Schedule: A standard 40-hour work week, typically Monday to Friday, is expected. However, given the fast-paced nature of a marketplace tech company, some flexibility may be required to meet project deadlines or address urgent issues.

📝 Enhancement Note: The "On-site" work arrangement suggests a preference for in-person collaboration, which can be beneficial for design sprints, brainstorming sessions, and fostering team cohesion. Ataşehir is a modern business district, implying a professional and well-equipped office setting.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with HR or a recruiter to assess basic qualifications, cultural fit, and interest in the role and company.

• Portfolio Review & Design Challenge: A session where candidates present their portfolio, discussing their process, key projects, and impact. This may be followed by a take-home design challenge or a live design exercise focused on a marketplace problem.

• Cross-functional Interviews: Interviews with Product Managers and Engineering Leads to evaluate collaboration skills, technical understanding, and problem-solving abilities.

• Final Interview: A discussion with senior leadership (e.g., Head of Product, Design Lead) to assess strategic thinking, leadership potential, and overall fit with the company's vision and values.

Portfolio Review Tips:

• Curate Strategically: Select 2-3 projects that best showcase your experience with marketplace dynamics, mobile-first design, and conversion optimization. Emphasize your specific contributions and the impact of your work.

• Tell a Story: Structure your case studies to clearly define the problem, your research and ideation process, the design solutions you implemented, and the measurable results achieved. Use visuals effectively to illustrate your points.

• Highlight Process: Demonstrate your end-to-end design process, including user research, wireframing, prototyping, usability testing, and your role in developer handoff and QA.

• Showcase Figma Skills: Be prepared to discuss your proficiency with Figma, including complex components, variants, and prototyping features. If applicable, mention your experience with design systems.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs (e.g., increase in conversion rates, reduction in drop-offs, improvement in user satisfaction scores).

Challenge Preparation:

• Understand the Marketplace: Research viravira.co and similar marketplace platforms. Identify potential user pain points and business opportunities.

• Think Mobile-First: Approach any challenge with a mobile-first mindset, considering constraints and user behaviors on smaller screens.

• Focus on Conversion: For marketplace scenarios, prioritize designs that drive transactions and user engagement on both sides of the platform.

• Articulate Your Rationale: Be prepared to clearly explain the reasoning behind your design choices, linking them back to user needs and business goals.

📝 Enhancement Note: The interview process is structured to assess a candidate's design craft, problem-solving abilities, collaborative skills, and strategic thinking. The portfolio review is a critical component, requiring candidates to demonstrate not just design talent but also the ability to deliver tangible business results in a marketplace context.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool for wireframing, prototyping, high-fidelity UI design, and collaboration. Proficiency in advanced features is essential.

• Miro: A collaborative online whiteboard platform used for brainstorming, user journey mapping, wireframing, and team ideation.

• Jira: A project management and issue tracking tool, likely used for managing design tasks, bug tracking, and sprint planning within product teams.

Analytics & Reporting:

• Analytics Platforms (e.g., Google Analytics, Mixpanel, Amplitude): While not directly a design tool, familiarity with how to interpret data from these platforms is crucial for understanding user behavior, funnels, and conversion rates.

• Dashboard Tools (e.g., Tableau, Looker): Understanding how data is visualized and presented can help designers align their work with business objectives and track performance.

CRM & Automation:

• (Not directly applicable to the designer's primary tools but understanding the user journey may involve awareness of CRM and automation impacts on customer experience). Design System & Handoff Tools:

• Zeroheight / Abstract: Tools for documenting and managing design systems, ensuring consistency and accessibility.

• Figma Inspect: The built-in feature in Figma for developer handoff, providing CSS specs, assets, and design token information.

📝 Enhancement Note: The explicit mention of Figma, Jira, and Miro indicates the core collaborative and design workflow tools. Familiarity with design system documentation tools and developer handoff features within Figma is also a key requirement.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving the needs of both consumers and suppliers on the marketplace.

• Data-Driven: Decisions are informed by data, analytics, and user feedback to ensure effectiveness and continuous improvement.

• Collaboration: A strong emphasis on teamwork, open communication, and cross-functional partnerships to achieve shared goals.

• Agility & Iteration: Embracing a fast-paced environment, encouraging rapid prototyping, frequent iteration, and learning from both successes and failures.

• Ownership & Accountability: Taking responsibility for design outcomes and driving projects to successful completion.

• Innovation: A culture that encourages creative problem-solving and exploring new ways to enhance the user experience and business performance.

Collaboration Style:

• Designers actively participate in cross-functional product teams, working closely with Product Managers and Engineers to define product strategy and execution.

• Regular design critiques and feedback sessions are likely part of the process, fostering a culture of constructive criticism and continuous improvement.

• Knowledge sharing is encouraged, with opportunities to present work, share learnings, and contribute to the team's collective expertise.

📝 Enhancement Note: The company's values likely revolve around driving growth in a competitive marketplace through user-focused design, data insights, and strong teamwork. The emphasis on agility and iteration is crucial for a tech company operating in a dynamic industry.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Two Sides of the Marketplace: Designing for distinct user groups (consumers and suppliers) with potentially conflicting needs and optimizing flows for both simultaneously.

• Mobile-First Complexity: Translating complex marketplace functionalities (e.g., booking, pricing, availability management) into intuitive and efficient mobile experiences.

• Data-Driven Iteration: Effectively using analytics and user feedback to identify areas for improvement and drive meaningful design iterations without disrupting existing user flows.

• Maintaining Design Quality: Ensuring high standards of design fidelity and user experience across all features and updates in a fast-paced development environment.

• Evolving Market Trends: Keeping pace with rapid changes in UI/UX design trends, mobile technology, and the competitive landscape of online marketplaces.

Learning & Development Opportunities:

• Marketplace Design Specialization: Gaining deep expertise in the nuances of designing for two-sided platforms, including trust-building, discovery, and conversion strategies.

• Advanced Mobile UX: Developing sophisticated skills in mobile-first design, performance optimization, and native mobile patterns.

• Data Analysis for Designers: Enhancing analytical skills to better interpret user data and A/B testing results for design optimization.

• Design System Leadership: Contributing to or leading the evolution of the company's design system, potentially expanding into design operations.

• Industry Conferences & Courses: Access to professional development resources, such as workshops, online courses, and industry conferences focused on product design and UX.

📝 Enhancement Note: The challenges presented are specific to the role and industry, offering a clear picture of the complexities involved. The growth opportunities highlight pathways for career advancement and skill enhancement within the organization.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed for a marketplace. What were the key challenges, and how did you address them for both user groups?" (Focus on your process, problem-solving, and impact.)

• "How do you approach designing for mobile-first, especially when translating complex functionalities like booking or pricing?" (Highlight your mobile UX principles and ability to simplify.)

• "Walk us through a project where you used data and user feedback to iterate on a design. What metrics did you track, and what were the results?" (Prepare a case study with quantifiable outcomes.)

• "How do you ensure design quality and consistency after implementation, especially in a fast-paced environment?" (Discuss your approach to design QA and collaboration with developers.)

• "How would you improve the conversion funnel for [specific marketplace flow, e.g., guest booking] on our platform?" (Be ready to analyze a hypothetical or real scenario and propose design solutions.) Company & Culture Questions:

• "What interests you about viravira.co and the travel marketplace industry?" (Research the company's mission, values, and recent news.)

• "How do you collaborate with product managers and engineers? Describe your ideal working relationship." (Emphasize your communication and teamwork skills.)

• "How do you stay updated on the latest UI/UX trends and best practices?" (Show your commitment to continuous learning.) Portfolio Presentation Strategy:

• Structure: Begin with a high-level overview of your role and the project's goals.

• Process Focus: Detail your steps, from research and ideation to prototyping and testing. Explain why you made certain decisions.

• Visuals: Use clear, high-quality mockups, prototypes, and flow diagrams.

• Impact: Quantify the results of your design interventions with data and metrics.

• Conciseness: Be mindful of time; focus on the most impactful aspects of your work. Practice your presentation to ensure it flows smoothly and stays within the allotted time.

📝 Enhancement Note: Interview preparation should focus on demonstrating a strong understanding of marketplace dynamics, mobile-first design principles, data-driven decision-making, and effective collaboration. The portfolio presentation is key, requiring candidates to articulate their process and showcase tangible results.

📌 Application Steps

To apply for this UI/UX Product Designer position:

• Submit your application through the provided link on the Zoho Recruit portal.

• Customize Your Resume: Tailor your resume to highlight experience in UI/UX design, product design, marketplace platforms, mobile-first design, Figma proficiency, and user research. Use keywords from the job description.

• Prepare Your Portfolio: Curate a portfolio that showcases 2-3 of your strongest projects, emphasizing your process, marketplace experience, mobile-first approach, and quantifiable results. Ensure it's easily accessible (e.g., via a link).

• Research Viravira: Thoroughly research viravira.co, its products, target audience, and any recent news or initiatives. Understand their market position and potential design challenges.

• Practice Your Pitch: Prepare to articulate your design philosophy, process, and specific project details concisely and compellingly. Be ready to discuss your approach to mobile-first design and marketplace conversion optimization.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.