UI/UX Designer (Focus on UI, with UX experience)

📍 Job Overview

Job Title: UI/UX Designer (Focus on UI, with UX experience)

Company: Happy Mammoth LLC

Location: Tallinn, Estonia

Job Type: FULL_TIME

Category: Digital Design / User Experience

Date Posted: August 17, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Spearhead the design and enhancement of visually compelling and intuitive product pages and campaign creatives to drive customer engagement and conversion.

• Leverage a strong understanding of User Experience (UX) principles to map out seamless user journeys and optimize website flow for increased conversions and satisfaction.

• Maintain and elevate the brand's visual identity by ensuring design consistency across all digital platforms, including web and mobile experiences.

• Collaborate with a global, diverse team to translate creative briefs and rough concepts into polished, high-quality designs that align with business objectives and marketing strategies.

📝 Enhancement Note: This role is critical for a fast-growing food tech company focused on gut health, emphasizing the need for designs that not only look good but also effectively communicate product benefits and drive e-commerce sales within a B2C/DTC context. The focus on "UI, with UX experience" suggests a need for strong visual execution with a foundational understanding of user behavior and conversion optimization.

📈 Primary Responsibilities

• Design and iterate on product pages to maximize visual appeal, clarity, and ease of navigation, ensuring key information, CTAs, and trust elements are strategically placed.

• Develop engaging campaign creatives that effectively convey brand messaging and motivate desired user actions, aligning with overall marketing objectives.

• Conduct redesigns of existing website sections, identifying opportunities to enhance user experience, boost engagement metrics, and improve conversion rates.

• Transform initial briefs, concepts, and campaign ideas into polished, professional designs that meet high standards for both aesthetics and functionality.

• Apply UX principles to define optimal placement of conversion elements, product benefits, and trust signals within the user interface.

• Strategize and design user journeys that are intuitive, friction-free, and guide customers smoothly through the conversion funnel.

• Ensure a consistent visual design language is applied across the website and various campaign touchpoints to reinforce brand identity.

• Rapidly adapt and refine designs based on feedback from stakeholders and evolving business priorities, maintaining agility in a fast-paced environment.

• Create responsive designs that provide an optimal viewing and interaction experience across a wide range of devices, including desktops and mobile phones.

📝 Enhancement Note: The emphasis on "conversion-optimised design" and "conversion principles" indicates that this role is not just about aesthetics but directly tied to revenue generation. Designers are expected to understand how design choices influence user behavior and decision-making in an e-commerce setting.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent knowledge and practical application of design principles is essential.

Experience: Proven experience as a UX/UI Designer, with a minimum of 2-5 years in digital and web design, preferably within B2C/e-commerce or DTC environments.

Required Skills:

• Proficient in UI design with meticulous attention to detail and a high standard for visual quality.

• Solid understanding of UX principles and their application in creating user-friendly interfaces.

• Expertise in Figma for design creation, prototyping, and collaboration.

• Demonstrated ability to design responsive websites that function optimally on both desktop and mobile devices.

• Experience in designing for e-commerce or Direct-to-Consumer (DTC) brands is highly valuable.

• Ability to translate concepts and rough briefs into polished, well-thought-out designs.

• Understanding of conversion principles and how design impacts user behavior and decision-making.

• Experience in designing campaign creatives that communicate messages clearly and drive action. Preferred Skills:

• Prior experience in the health, supplement, or food tech industries.

• Familiarity with user journey mapping and conversion funnel optimization techniques.

• Experience with A/B testing design variations to improve performance.

• Basic understanding of HTML/CSS to ensure design feasibility.

📝 Enhancement Note: The "2-5 years" experience level suggests a mid-level role where candidates are expected to be largely autonomous in their design work but may still benefit from guidance on complex strategic initiatives. The preference for B2C/e-commerce/DTC experience is a strong indicator of the company's business model and target audience.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 relevant projects demonstrating strong UI craft and UX thinking, with a clear focus on web and digital design.

• Include case studies that detail the design process, from initial concept and user research (if applicable) to final design execution and rationale.

• Highlight projects specifically related to e-commerce websites, landing pages, or digital marketing campaigns, ideally for B2C or DTC brands.

• Demonstrate proficiency in Figma through examples of wireframes, mockups, interactive prototypes, and final UI designs.

• Clearly articulate the business goals of each project and how your design solutions contributed to achieving those goals, with an emphasis on conversion optimization. Process Documentation:

• For each portfolio project, briefly outline the design process followed, including any research, ideation, iteration, and collaboration phases.

• Explain the rationale behind key design decisions, linking them to UX principles, conversion strategies, or business objectives.

• Detail how user feedback or business requirements influenced design iterations and final outcomes.

• Showcase an understanding of responsive design principles and how they were applied across different screen sizes.

📝 Enhancement Note: Given the role's focus on conversion and business impact, the portfolio should explicitly demonstrate how design choices lead to tangible results, such as increased conversion rates, engagement, or sales. The company is looking for designers who can think strategically about design's role in achieving business goals.

💵 Compensation & Benefits

Salary Range: €35,000 - €55,000 annually (approximate, based on EU market rates for mid-level UI/UX Designers with remote work flexibility and required skills).

Benefits:

• Strong Salary Package: Competitive compensation reflecting skills and hard work.

• Paid Holidays: Generous paid time off for rest and personal pursuits.

• Work from Anywhere: Fully remote position allowing flexibility in work location.

• Vibrant Team: Opportunity to collaborate with a talented and friendly international team.

• Flexible Working Hours: Ability to manage schedule to suit personal productivity patterns, while adhering to EU working hours.

• Opportunities for Growth: Access to free books, courses, and resources for continuous skill development and career advancement.

• Dynamic Work Environment: A fast-paced, engaging, and varied work experience.

• Make a Difference: Contribute to a mission focused on improving customer health and well-being.

Working Hours: Full-time role with flexible working hours, requiring availability during EU working hours (GMT timezone). The standard expectation is around 40 hours per week.

📝 Enhancement Note: The salary range is estimated based on typical mid-level UI/UX designer compensation in Estonia and broader European remote markets, considering the company's emphasis on competitive pay and the full-time contractor nature of the role. The benefits highlight a strong focus on work-life balance and professional development, which are attractive to remote professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Food Technology / Health & Wellness Supplements. Happy Mammoth operates within the rapidly expanding natural food tech sector, specializing in gut health and microbiome-focused products. This industry demands a focus on efficacy, trust, and clear communication of health benefits.

Company Size: Rapidly expanding, with a presence in the US, Australia, and Europe. This suggests a dynamic, perhaps mid-sized company that is scaling quickly, offering opportunities for impact and growth.

Founded: The founding date is not specified, but the company's rapid expansion implies a relatively modern operation or a recent surge in growth.

Team Structure:

• A global, diverse team of innovators, indicating a distributed workforce with varied backgrounds and expertise.

• Likely a collaborative structure where designers work closely with marketing, product, and potentially development teams.

• The "contractor role" designation might imply a more flexible, project-oriented team dynamic. Methodology:

• Emphasis on creativity and innovation ("creativity knows no bounds").

• Focus on business impact and conversion ("built to convert," "business impact").

• Data-driven decision-making is implied through the need for conversion optimization and adapting designs based on feedback.

• Agility and adaptability are key, with the need to "adapt and improve designs quickly."

Company Website: https://store.happymammoth.com/

📝 Enhancement Note: The company's focus on "gut health foods, digestive aids, and microbiome-focused supplements" means that design aesthetics should convey trust, natural wellness, and scientific credibility, while also being appealing to a B2C audience seeking health transformations.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level UI/UX Designer, focusing on executing design tasks with a degree of autonomy. It requires strong foundational UI skills supported by a solid UX understanding, particularly in the context of e-commerce and conversion.

Reporting Structure: While not explicitly stated, the designer will likely report to a Design Lead, Marketing Manager, or a Head of Digital. They will collaborate closely with marketing teams responsible for campaigns and website content.

Operations Impact: The UI/UX Designer's work directly impacts customer acquisition and retention by shaping the online user experience. Their designs are crucial for driving website traffic, engagement, and ultimately, sales conversions for Happy Mammoth's products. The focus on conversion optimization means their work has a direct, measurable impact on revenue.

Growth Opportunities:

• Skill Specialization: Deepen expertise in e-commerce UX/UI, conversion rate optimization (CRO), or specific design tools and methodologies.

• Leadership Potential: With proven success and experience, opportunities to lead design projects, mentor junior designers, or take on more strategic design responsibilities within marketing or product teams.

• Industry Expertise: Develop specialized knowledge in the health and wellness, supplements, or food tech sectors, becoming a go-to designer for this niche.

• Continuous Learning: Access to company-provided resources like books and courses to stay updated on design trends, tools, and best practices.

📝 Enhancement Note: The "Opportunities for Growth" and "free books, courses" benefit suggests the company invests in employee development. For a remote contractor, this is a significant advantage, offering pathways to expand skills and potentially transition into more senior or strategic roles within the company.

🌐 Work Environment

Office Type: Fully Remote. This role offers complete flexibility in terms of work location, allowing the designer to work from home, a co-working space, or any location with reliable internet access.

Office Location(s): While the role is remote, the requirement to be available during EU hours (GMT) suggests a preference for candidates located within or near European time zones to facilitate collaboration. The company has a global presence (US, Australia, Europe), but this specific role is based in Tallinn, Estonia, with the requirement for EU working hours.

Workspace Context:

• A collaborative environment fostered through digital communication tools, encouraging teamwork across international borders.

• Access to necessary design software and potentially other digital tools for project management and communication.

• Opportunities to interact with a diverse, global team, fostering cross-cultural understanding and varied perspectives.

Work Schedule: Flexible working hours are offered, allowing individuals to manage their schedules around personal needs and peak productivity times. However, availability during EU working hours (GMT) is mandatory for effective team collaboration and timely communication.

📝 Enhancement Note: The "Work from Anywhere" and "Flexible Working Hours" benefits are key selling points for this role, appealing to candidates who value autonomy and work-life balance. The EU hours requirement is a practical consideration for team synchronization in a remote, international setting.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application, resume, and portfolio for alignment with requirements.

• Portfolio Presentation/Review: A dedicated session to walk through selected portfolio projects, discussing design rationale, process, and impact. Expect questions on how your designs address business goals and conversion.

• Skills Assessment/Design Challenge: Potentially a practical design exercise or a discussion about how you would approach specific design challenges relevant to the company's products or marketing.

• Cultural Fit & Team Interview: Discussion with team members to assess collaboration style, communication, and alignment with Happy Mammoth's values.

• Final Interview: Likely with a hiring manager or senior leader to discuss overall fit, career aspirations, and confirm expectations.

Portfolio Review Tips:

• Curate Strategically: Select projects that best highlight your UI craft, UX thinking, and experience in e-commerce/DTC. Prioritize quality over quantity.

• Tell a Story: For each project, clearly articulate the problem, your role, the process you followed, the design solutions you implemented, and the measurable results or impact. Use visuals effectively.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs (e.g., improved conversion rates, increased user engagement).

• Highlight Figma Proficiency: Showcase your mastery of Figma through well-organized files, interactive prototypes, and clear design systems.

• Address Business Goals: Explicitly explain how your designs served the business objectives of the client or company, especially concerning conversion and user behavior.

Challenge Preparation:

• Understand the Brand: Familiarize yourself with Happy Mammoth's products, target audience, and existing website/marketing materials.

• Anticipate E-commerce Scenarios: Be prepared to discuss how you would design for product pages, landing pages, promotional campaigns, or user onboarding in a health/supplement DTC context.

• Focus on Conversion: Practice articulating how design choices influence conversion rates and user decision-making processes.

• Be Ready for Feedback: Demonstrate an ability to receive and incorporate constructive criticism gracefully.

📝 Enhancement Note: The emphasis on a portfolio and the specific mention of "turning briefs and rough concepts into high-quality designs" suggest that candidates should be prepared to discuss their creative process and problem-solving skills in detail. The company values practical application and measurable results.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool for UI design, wireframing, prototyping, and collaboration. Proficiency is a strict requirement.

• Adobe Creative Suite (Photoshop, Illustrator): Likely used for asset creation, image editing, and potentially advanced graphic design tasks.

• Prototyping Tools: While Figma has robust prototyping capabilities, familiarity with other dedicated tools might be beneficial.

Analytics & Reporting:

• Google Analytics (or similar): Understanding how to interpret website analytics to inform design decisions and measure the impact of design changes is crucial.

• Heatmapping/User Session Recording Tools (e.g., Hotjar, FullStory): Familiarity with tools that provide insights into user behavior on the website.

CRM & Automation:

• While not a primary tool for the designer, understanding how designs integrate with CRM and marketing automation platforms (e.g., for email campaigns or personalized user experiences) can be an advantage.

📝 Enhancement Note: Figma is explicitly listed as a required skill, indicating it's the primary tool for this role. The company likely uses web analytics to track the performance of designs, so a basic understanding of these metrics is expected.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: Encouraged to push boundaries and bring fresh ideas to design.

• Customer-Centricity: Designs should prioritize the user experience and address customer needs.

• Business Impact: A strong focus on how design contributes to business goals, particularly conversion and revenue.

• Collaboration: Valuing teamwork and open communication within a global, diverse team.

• Quality & Craftsmanship: Maintaining high standards for visual design and user interface polish.

• Adaptability: Embracing change and quickly iterating on designs based on feedback and priorities.

Collaboration Style:

• Global & Remote: Communication will be primarily digital, requiring clear, concise written and visual communication.

• Cross-functional: Close collaboration with marketing, product management, and potentially development teams to ensure design alignment with overall strategy.

• Feedback-Oriented: An environment where constructive feedback is exchanged to improve designs and processes.

• Agile: Likely working in an agile or iterative manner, responding to evolving business needs and market trends.

📝 Enhancement Note: The company culture appears to be dynamic, global, and focused on tangible results, with a strong emphasis on both creative output and business impact. The "vibrant team" and "dynamic work environment" suggest an energetic and engaging workplace, even in a remote setting.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing UI Polish with UX Effectiveness: The core challenge will be to create visually stunning designs that are also highly functional, intuitive, and conversion-optimized.

• Remote Collaboration: Effectively communicating and collaborating with a diverse, international team without the benefit of in-person interaction.

• Rapid Iteration: Adapting quickly to feedback and business priorities in a fast-paced environment while maintaining design quality.

• Evolving E-commerce Landscape: Staying ahead of trends in e-commerce design, user behavior, and conversion strategies in the health and wellness sector.

Learning & Development Opportunities:

• Advanced Figma Techniques: Mastering advanced features within Figma for complex prototyping, component libraries, and collaborative workflows.

• Conversion Rate Optimization (CRO) Strategies: Deepening knowledge of CRO principles and how to apply them effectively through design.

• E-commerce Best Practices: Becoming an expert in successful design patterns for online retail, particularly in the health and wellness niche.

• Cross-Cultural Design Collaboration: Gaining experience working with international teams and understanding diverse user perspectives.

• Access to Resources: Leveraging provided books and courses for continuous learning and skill enhancement.

📝 Enhancement Note: The challenges presented are typical for a high-growth, remote-first e-commerce company. The growth opportunities are directly tied to overcoming these challenges and developing specialized skills that are highly valued in the digital design field.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance strong visual aesthetics with conversion optimization goals. How did you approach it?"

• "Walk us through your process for redesigning a key area of a website to improve user experience and conversion rates."

• "How do you approach translating a marketing brief or campaign concept into a compelling visual design?"

• "Given our focus on gut health supplements, what are some key design considerations you'd prioritize for our product pages?"

• "How do you ensure design consistency across various digital touchpoints and platforms?" Company & Culture Questions:

• "What interests you about Happy Mammoth's mission and products?"

• "How do you approach collaboration within a remote, international team?"

• "Describe your ideal work environment and how you stay motivated when working remotely."

• "How do you stay updated on the latest design trends and best practices in e-commerce?" Portfolio Presentation Strategy:

• Structure: Begin with an overview of Happy Mammoth and the role, then present 2-3 key projects. For each project, clearly state the objective, your specific contributions, the design process, key decisions, and the outcomes (quantified if possible).

• Highlight Figma: Be prepared to show your Figma files or prototypes, demonstrating your workflow and attention to detail.

• Focus on Impact: Emphasize how your designs solved problems and achieved business goals, particularly in terms of user experience and conversion.

• Engage: Be ready to answer questions about your design choices and demonstrate your thought process. Ask thoughtful questions about the team, company culture, and design challenges.

📝 Enhancement Note: Candidates should prepare to discuss specific projects from their portfolio, linking design decisions to business objectives and user needs. Demonstrating an understanding of e-commerce conversion principles and a proactive approach to remote collaboration will be key.

📌 Application Steps

To apply for this UI/UX Designer position:

• Submit your application through the provided link on the Happy Mammoth careers portal.

• Portfolio Customization: Ensure your portfolio clearly showcases relevant web/e-commerce design experience, with a strong emphasis on UI craft and UX thinking. Tailor your project selection to highlight work that demonstrates conversion optimization and DTC/B2C success.

• Resume Optimization: Update your resume to highlight quantifiable achievements in UI/UX design, proficiency in Figma, and any experience in e-commerce, DTC, or the health/wellness sector. Use keywords from the job description.

• Interview Preparation: Practice presenting your portfolio projects, focusing on articulating your design process, rationale, and the impact of your work. Prepare to discuss your approach to remote collaboration and flexible work hours.

• Company Research: Thoroughly research Happy Mammoth's brand, products, and website. Understand their mission and target audience to tailor your responses and demonstrate genuine interest during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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