UI/UX & Visual Designer (Mid-Level)

📍 Job Overview

Job Title: UI/UX & Visual Designer (Mid-Level)

Company: Jobgether (for a partner company)

Location: Canada

Job Type: Full-time

Category: Design Operations / GTM Operations Support

Date Posted: 2026-08-12

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive digital performance by designing high-impact user experiences for content-rich websites, landing pages, and conversion-focused digital products.

• Integrate UI/UX expertise with visual and graphic design skills to craft engaging experiences across mobile, tablet, and desktop platforms.

• Operate at the nexus of design, user experience, content, SEO, and conversion optimization, directly influencing digital performance metrics.

• Translate business requirements and CRO hypotheses into intuitive, visually compelling, and performance-oriented design solutions.

• Contribute to the development and maintenance of design systems, brand assets, A/B testing concepts, and marketing collateral across diverse digital projects.

📝 Enhancement Note: While the role is primarily a UI/UX and Visual Designer position, its focus on conversion optimization, SEO, and digital performance places it within the broader scope of GTM Operations Support. The emphasis on data-driven design and measurable outcomes aligns with the operational mindset required in Revenue and Sales Operations, making it a crucial role for driving Go-To-Market effectiveness. The AI-powered matching process and emphasis on AI tool utilization are also significant operational aspects.

📈 Primary Responsibilities

• Design mobile-first, responsive user experiences for content-heavy websites, landing pages, promotional components, and A/B testing initiatives, prioritizing usability and conversion.

• Translate briefs, business requirements, user needs, and conversion hypotheses into clear, engaging, and performance-oriented design solutions that align with business objectives.

• Develop and maintain reusable Figma components, templates, and design-system elements to ensure brand consistency, scalability, and efficient design workflows across multiple projects.

• Prepare polished designs, interactive prototypes, and detailed specifications to facilitate seamless and efficient development handoffs, minimizing iteration cycles.

• Create a variety of visual assets, including logos, infographics, banners, icons, promotional materials, and campaign assets, supporting digital brands and marketing initiatives.

• Conduct thorough competitor analysis and design research to explore alternative approaches and make informed decisions based on user needs, business objectives, and performance considerations.

• Collaborate closely with product managers, developers, CRO specialists, SEO experts, content strategists, and other stakeholders to deliver cohesive and high-performing digital experiences.

• Manage multiple design projects simultaneously, proactively communicate progress, identify and escalate blockers, and consistently meet agreed-upon deadlines.

• Perform rigorous self-reviews and refinements of designs before delivery, upholding high standards of visual quality, accessibility, usability, and brand consistency.

• Thoughtfully leverage AI tools (e.g., ChatGPT, Claude, Gemini, Figma AI) to accelerate research, ideation, prototyping, and production, while applying professional judgment to refine and validate AI-generated outputs.

📝 Enhancement Note: The responsibilities highlight a strong focus on conversion optimization (CRO) and performance-driven design, which are critical GTM operations functions. The requirement to translate business needs and CRO hypotheses into design solutions emphasizes an operations-centric approach to user experience. The use of AI tools is also a key operational efficiency driver.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating relevant experience and skills is paramount. Equivalent practical experience will be considered.

Experience: Mid-level professional experience (typically 2-5 years) in UI/UX, visual, digital, or product design, with a proven track record of creating mobile-first and conversion-focused design work.

Required Skills:

• Advanced proficiency in Figma, including mastery of Auto Layout, variants, reusable components, and prototyping capabilities.

• Practical experience utilizing Adobe Photoshop and Adobe Illustrator for graphic design and asset creation.

• Strong understanding of mobile-first design principles, responsive design behavior, user flows, information architecture, visual hierarchy, and effective spacing.

• Demonstrated graphic and visual design capabilities, including branding, logo design, infographics, promotional materials, and campaign assets.

• Ability to translate complex business requirements and objectives into intuitive, visually engaging, and user-friendly interfaces.

• Strong problem-solving and research skills, with the ability to investigate design challenges, evaluate alternatives, and make independent, informed decisions.

• Experience maintaining consistency with established design systems, accessibility requirements (WCAG standards), brand guidelines, and project specifications.

• Exceptional attention to detail and a critical eye for evaluating and improving design quality prior to final delivery.

• Ability to work independently, take ownership of projects, prioritize competing tasks, and communicate effectively with cross-functional stakeholders.

• Practical experience using AI-powered tools (e.g., ChatGPT, Claude, Gemini, Figma AI) to enhance research, ideation, and production workflows, while maintaining originality and design quality. Preferred Skills:

• Experience in affiliate marketing, digital media, or other performance-oriented environments.

• Experience with motion design and Adobe After Effects.

📝 Enhancement Note: The emphasis on Figma, design systems, and AI tools points towards a need for efficient and scalable design operations. The "performance-oriented environment" preference directly links this design role to GTM objectives, requiring an understanding of how design impacts conversion rates and user engagement metrics.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating both UI/UX case studies and polished visual/branding work.

• Clear evidence of individual contribution and design thinking process within case studies, showcasing problem identification and solution development.

• Specific examples of mobile-first and conversion-focused design projects with measurable outcomes or clear rationale for design decisions impacting performance.

• Showcasing proficiency in Figma, including examples of component libraries, design system elements, and interactive prototypes.

• Inclusion of graphic design work such as branding, logos, infographics, and marketing collateral. Process Documentation:

• Case studies should articulate the design process, from initial brief and research to final implementation and outcomes.

• Demonstrate how user needs, business objectives, and CRO hypotheses were integrated into the design solutions.

• Illustrate the workflow for translating designs into development-ready specifications and collaborating with engineering teams.

• Highlight the application of design systems and AI tools within the workflow to ensure consistency and efficiency.

📝 Enhancement Note: The portfolio requirements are heavily process-oriented, demanding candidates to showcase not just the final output but the strategic thinking and operational execution behind it. This aligns with the need for operations professionals to document and demonstrate their process improvements and system implementations.

💵 Compensation & Benefits

Salary Range: Based on mid-level experience in Canada, a competitive annual salary range for a UI/UX & Visual Designer is estimated to be between CAD $70,000 - $95,000. This estimate considers the role's focus on conversion optimization and the utilization of advanced design tools and AI.

Benefits:

• Flexible work environment built around trust, ownership, and measurable outcomes.

• Autonomy to organize your schedule and manage your workload effectively, promoting work-life balance.

• A performance-oriented culture focused on impact and results rather than hours worked.

• Opportunities to take ownership of meaningful projects and expand responsibilities, fostering career progression.

• A development environment that encourages continuous learning, experimentation, and professional growth.

• Compensation reviews linked to ownership, impact, and contribution, offering performance-based adjustments.

• Health insurance available after successful completion of the three-month onboarding period, providing essential coverage.

• Opportunities to connect with colleagues through company gatherings and in-person team events, fostering team cohesion.

• An inclusive environment where curiosity, accountability, honesty, and continuous improvement are valued, promoting a positive workplace culture.

Working Hours: The role operates with a flexible schedule, emphasizing autonomy and results over strict adherence to fixed hours. While 40 hours per week is the typical expectation for full-time employment, employees are empowered to manage their time effectively to achieve project goals.

📝 Enhancement Note: The salary range is an estimate for Canada, considering the mid-level experience and specialized skills in UI/UX, visual design, and conversion optimization. The benefits package emphasizes flexibility, performance, and professional development, which are attractive to operations-minded individuals who value autonomy and growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: The partner company operates within the digital services or technology sector, likely focusing on marketing technology, digital product development, or performance marketing, given the role's emphasis on conversion optimization and digital product experiences.

Company Size: The description implies a growing company that values ownership and impact, suggesting a mid-sized organization (50-500 employees) where individual contributions are highly visible and can drive significant change. This size often fosters a culture of agility and direct collaboration.

Founded: The founding date is not specified, but the emphasis on emerging AI tools and a performance-oriented culture suggests a company that is forward-thinking and adaptive to technological advancements and market trends.

Team Structure:

• The design function likely operates within a broader GTM, marketing, or product team, collaborating closely with specialists in CRO, SEO, content, and product management.

• Reporting structure is likely to a Design Lead, Head of Marketing, or Product Manager, with direct interaction with various cross-functional teams.

• Cross-functional collaboration is a cornerstone, with designers working alongside developers, product strategists, and performance marketers to achieve shared digital objectives. Methodology:

• Data analysis and insights are crucial, with designs informed by user research, A/B testing results, and performance metrics.

• Workflow planning and optimization strategies are employed through the use of design systems, reusable components, and efficient handoff processes.

• Automation and efficiency practices are encouraged, particularly through the thoughtful integration of AI tools into the design and production workflows.

Company Website: [Company URL - placeholder, as not provided in input]

📝 Enhancement Note: The company culture is characterized by flexibility, performance, and continuous improvement, with a strong emphasis on leveraging technology, including AI, to drive efficiency and results. This aligns well with the operational mindset of GTM and Revenue Operations professionals.

📈 Career & Growth Analysis

Operations Career Level: This role represents a mid-level position within a specialized design track that significantly impacts GTM operations. While not a traditional "operations" title, the responsibilities require an operations-centric approach to design, focusing on efficiency, measurable outcomes, and process optimization.

Reporting Structure: The designer will likely report to a Design Lead or a Marketing/Product Manager, working collaboratively within cross-functional teams that include product, engineering, marketing, and CRO specialists. This structure fosters exposure to various facets of GTM strategy.

Operations Impact: The role's direct impact on digital performance, conversion rates, user engagement, and brand consistency makes it a critical component of the Go-To-Market operations. Successful execution directly contributes to lead generation, customer acquisition, and revenue growth.

Growth Opportunities:

• Specialization: Deepen expertise in conversion rate optimization (CRO), mobile-first design, or design systems, becoming a subject matter expert.

• Leadership: Potential to move into a Senior Designer role, mentoring junior designers, leading design initiatives, and contributing more significantly to design strategy.

• Cross-functional Advancement: Opportunity to transition into roles with broader GTM responsibilities, such as Product Marketing Design, UX Research, or even performance marketing coordination, by leveraging a deep understanding of user behavior and conversion drivers.

• Skill Development: Continuous learning in emerging AI tools for design, advanced prototyping techniques, and accessibility best practices.

📝 Enhancement Note: The growth path for this role is strongly tied to its impact on GTM performance. The opportunity to influence business outcomes through design, coupled with continuous learning in relevant technologies, offers a compelling career trajectory for individuals with an operational mindset.

🌐 Work Environment

Office Type: Fully remote, offering a flexible and autonomous work environment.

Office Location(s): Canada. This designation implies adherence to Canadian labor laws and potentially a distributed team across different Canadian time zones.

Workspace Context:

• The remote nature of the role necessitates strong self-discipline, effective time management, and proactive communication to maintain collaboration and productivity.

• Access to industry-standard design tools like Figma and Adobe Creative Suite is expected, alongside the integration of AI tools for workflow enhancement.

• Opportunities for team interaction and collaboration will primarily be virtual, utilizing communication platforms and collaborative design tools. In-person team events are also a feature, suggesting periodic opportunities for face-to-face connection.

Work Schedule: The work schedule is flexible, emphasizing autonomy and results. While a standard full-time commitment is expected, individuals have the flexibility to organize their time to meet project deadlines and achieve performance goals, which is a hallmark of modern operational environments that prioritize output over presenteeism.

📝 Enhancement Note: The fully remote, flexible work environment is a significant draw for operations professionals who value autonomy and work-life balance. The emphasis on trust and measurable outcomes aligns with operational principles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: AI-powered matching process to assess core requirements, followed by a review by the hiring company.

• Portfolio Review: A critical step where candidates will present their portfolio, showcasing UI/UX case studies and visual design work. Emphasis will be placed on mobile-first design, conversion optimization strategies, and individual contribution.

• Skills Assessment: Potential for a design challenge or practical exercise to evaluate Figma proficiency, problem-solving skills, and ability to translate requirements into design solutions.

• Stakeholder Interviews: Discussions with hiring managers and cross-functional team members (e.g., product managers, developers, CRO specialists) to assess collaboration style, communication skills, and cultural fit.

• Final Evaluation: Discussion on how the candidate's design approach aligns with the company's performance-oriented culture and GTM objectives.

Portfolio Review Tips:

• Structure: Organize your portfolio logically, starting with a strong overview and then delving into detailed case studies. For each case study, clearly outline the problem, your role, the process, the solutions, and the outcomes (quantified where possible).

• Mobile-First & CRO Focus: Explicitly highlight projects where mobile-first principles were applied and how your design decisions contributed to conversion rate optimization (CRO). Use metrics or strong rationale to support your claims.

• Figma & AI Showcase: Include examples of your Figma work, demonstrating proficiency with components, auto layout, and prototyping. If applicable, briefly explain how you've integrated AI tools into your workflow to enhance efficiency and creativity.

• Visual Design Integration: Ensure your portfolio effectively showcases your visual and graphic design skills alongside your UI/UX work, demonstrating a holistic design capability.

• Storytelling: Frame your projects as narratives that highlight your problem-solving approach and strategic thinking.

Challenge Preparation:

• Figma Proficiency: Be prepared for exercises that test your ability to quickly create layouts, components, and prototypes in Figma.

• Problem-Solving: Anticipate scenarios where you'll need to translate ambiguous requirements or business goals into concrete design solutions.

• CRO Mindset: Be ready to discuss how design choices impact conversion rates and how you would approach A/B testing design variations.

• AI Tool Application: Prepare to discuss your experience with AI design tools and how you use them responsibly to augment, not replace, your professional judgment.

📝 Enhancement Note: The application process emphasizes AI screening and a strong portfolio review, which are common in design roles but also reflect an operational focus on efficiency and objective evaluation. Preparing a portfolio that clearly demonstrates impact on business metrics and efficient use of tools is crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Advanced proficiency required for UI/UX design, prototyping, component creation, and design system management.

• Adobe Creative Suite: Practical experience with Photoshop and Illustrator for graphic design, asset creation, and visual branding.

• AI Design Tools: Practical experience with tools like ChatGPT, Claude, Gemini, or Figma AI for research, ideation, prototyping, and production acceleration.

Analytics & Reporting:

• While not a primary responsibility, a strong understanding of how design impacts analytics and reporting metrics (e.g., conversion rates, bounce rates, user engagement) is essential. Familiarity with tools like Google Analytics or similar platforms for understanding user behavior data is beneficial. CRM & Automation:

• Familiarity with how design elements integrate with CRM systems or marketing automation platforms to support GTM campaigns and user journeys is advantageous. Understanding the user interface of such systems from a design perspective is helpful.

📝 Enhancement Note: The explicit mention of Figma and AI tools highlights the technology stack's importance. For operations professionals, understanding how design tools interface with analytics and CRM systems is key to appreciating the full GTM impact.

👥 Team Culture & Values

Operations Values:

• Ownership: Taking full responsibility for design projects from conception to completion, ensuring they meet performance objectives.

• Curiosity: Continuously exploring new design trends, AI technologies, and user behaviors to drive innovation and improvement.

• Continuous Improvement: Actively seeking feedback, refining processes, and updating design systems to enhance efficiency and effectiveness.

• Thoughtful Use of AI: Applying emerging AI tools strategically to augment creativity and productivity without compromising design integrity or originality.

• Performance-Oriented: Focusing efforts on designs that demonstrably contribute to business goals, such as increased conversions and user engagement.

Collaboration Style:

• Cross-functional Integration: Working seamlessly with product managers, developers, CRO specialists, and SEO experts to ensure designs are cohesive, technically feasible, and aligned with GTM strategies.

• Feedback Exchange: Openly giving and receiving constructive feedback on designs to foster collective improvement and ensure high-quality outcomes.

• Knowledge Sharing: Actively participating in discussions, sharing insights from design research and AI tool exploration, and contributing to a culture of shared learning.

📝 Enhancement Note: The values emphasize a proactive, results-driven, and technologically forward approach, which resonates strongly with the core tenets of operations roles focused on efficiency and measurable impact.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Freedom with Performance Metrics: The primary challenge will be to maintain a high level of creativity and user-centricity while rigorously adhering to conversion optimization goals and performance targets.

• Integrating AI Effectively: Learning to leverage AI tools responsibly and ethically to enhance, rather than replace, human creativity and critical judgment in the design process.

• Managing Multiple Stakeholders: Navigating diverse stakeholder needs and feedback from product, marketing, and development teams to deliver unified design solutions.

• Staying Ahead of Digital Trends: Continuously adapting to evolving design trends, user expectations, and technological advancements, particularly in the rapidly changing AI landscape.

Learning & Development Opportunities:

• Advanced CRO Design: Deepen expertise in psychological principles and data analysis for conversion rate optimization through design.

• AI in Design Specialization: Become a go-to person for leveraging AI tools in the design workflow, potentially exploring AI-assisted content generation or rapid prototyping.

• Design System Leadership: Contribute to or lead the expansion and maintenance of the company's design system, enhancing scalability and consistency.

• Cross-functional Exposure: Gain a deeper understanding of SEO, content strategy, and product management by working closely with these teams, potentially leading to broader GTM roles.

📝 Enhancement Note: The challenges and growth opportunities are framed around continuous learning and adaptation, particularly concerning AI and performance metrics, which are key themes in evolving operations roles.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used user research and performance data to inform a design decision that significantly improved conversion rates." (Focus on your process, data interpretation, and quantified results.)

• "How would you approach designing a landing page for a new product launch, considering mobile-first principles, SEO best practices, and a specific conversion goal (e.g., lead generation)?" (Outline your strategy, key design elements, and how you'd measure success.)

• "Walk me through your process for translating a complex business requirement or CRO hypothesis into an intuitive and visually appealing user interface. What tools do you use at each stage?" (Emphasize your structured approach and tool proficiency, including AI.) Company & Culture Questions:

• "How do you stay updated on the latest design trends, AI tools, and best practices for conversion optimization?" (Showcase your commitment to continuous learning.)

• "Describe your experience working in a remote, flexible environment. How do you ensure productivity and collaboration?" (Highlight your self-management and communication skills.)

• "How do you approach receiving and incorporating feedback from cross-functional teams, especially when there are differing opinions?" (Demonstrate your collaborative and problem-solving approach.) Portfolio Presentation Strategy:

• Narrative Arc: For each case study, tell a story: the problem, your role, your process (research, ideation, design), the solution, and the impact (quantified if possible).

• Highlight Key Skills: Explicitly point out where your mobile-first approach, conversion optimization strategies, Figma proficiency, and use of AI tools were critical.

• Visual Clarity: Use high-quality mockups and interactive prototypes. Ensure your visual design examples are polished and align with brand principles.

• Conciseness: Be prepared to present your portfolio efficiently, focusing on the most impactful projects and key takeaways.

• Demonstrate Thinking: Explain why you made certain design decisions, linking them back to user needs, business goals, or performance objectives.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skills but also an understanding of business objectives, performance metrics, and efficient operational processes, including the strategic use of AI.

📌 Application Steps

To apply for this operations-adjacent design position:

• Submit your application through the provided Jobgether link.

• Portfolio Customization: Tailor your portfolio to prominently feature mobile-first designs, conversion optimization case studies, and examples of your proficiency with Figma and AI tools.

• Resume Optimization: Ensure your resume highlights experience relevant to performance-driven design, cross-functional collaboration, and efficient workflow management, using keywords from the job description.

• Interview Preparation: Practice articulating your design process, problem-solving approach, and impact on business metrics. Prepare specific examples for behavioral and strategy questions, and rehearse your portfolio presentation.

• Company Research: Understand Jobgether's mission and the partner company's industry, products, and performance-oriented culture. Research their existing digital presence to identify potential areas for design contribution.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---