Sr. Web Designer

📍 Job Overview

Job Title: Sr. Web Designer

Company: Homera Health

Location: Remote (Argentina, Brazil, Colombia, Costa Rica, Mexico, Peru, Uruguay)

Job Type: Full-Time

Category: Marketing Operations / Digital Design

Date Posted: 2026-06-22

Experience Level: Mid-level (3-5+ years)

Remote Status: Fully Remote

🚀 Role Summary

• Design and develop high-performing, visually compelling, and user-friendly marketing-driven web experiences.

• Collaborate cross-functionally with product, marketing, and engineering to translate business objectives into effective digital solutions.

• Execute quickly in a fast-paced startup environment, balancing creative thinking with performance optimization and speed.

• Continuously iterate on designs based on performance data, user behavior, and A/B testing insights to drive conversion rate optimization (CRO).

📝 Enhancement Note: While the title is "Sr. Web Designer," the responsibilities and qualifications align more closely with a mid-level role focused on digital marketing design and conversion optimization within a fast-scaling startup. The emphasis on "marketing-driven web experiences" and "conversion-focused design principles" suggests a strong connection to GTM strategy and demand generation, making it relevant to operations professionals focused on marketing efficiency and digital performance.

📈 Primary Responsibilities

• Design modern, responsive, and conversion-optimized web pages and interactive components using Figma, with a focus on auto layout and component-based design systems.

• Translate business goals, campaign briefs, and user insights into compelling web experiences that drive engagement and conversions.

• Collaborate closely with marketing, product management, and engineering teams to ensure design solutions are aligned with business objectives and technical feasibility.

• Create high-fidelity mockups, prototypes, and detailed developer handoff documentation to ensure seamless implementation and maintain design integrity.

• Continuously analyze performance data, user behavior metrics, and A/B testing results to identify areas for design improvement and optimize conversion rates.

• Maintain and evolve the company's design system to ensure brand consistency, scalability, and efficiency across all web properties.

• Contribute to the design and optimization of landing pages, product pages, and other key web assets that support marketing campaigns and business growth.

• Bring a strong creative perspective and design intuition to projects, actively contributing to both concept development and final execution.

• Balance the need for speed and quality in a high-velocity environment, delivering impactful design work that accelerates market initiatives.

📝 Enhancement Note: The responsibilities emphasize execution speed and creative contribution, typical of a startup environment. The focus on "conversion-optimized," "performance data," and "A/B testing insights" directly links this design role to revenue operations and marketing operations goals for driving measurable business outcomes.

🎓 Skills & Qualifications

Education:

• While no specific degree is mandated, a strong understanding of design principles, human-computer interaction, and digital marketing is expected, often gained through formal education or equivalent practical experience. Experience:

• 3–5+ years of proven experience in web design, with a strong preference for B2C, Direct-to-Consumer (DTC), eCommerce, or performance-driven digital environments.

• Demonstrated experience working within a startup or fast-scaling organization, showcasing the ability to thrive in ambiguity, take end-to-end ownership, and execute with agility. Required Skills:

• Advanced proficiency in Figma, including expertise in auto layout, component creation, prototyping, and design system management.

• Strong portfolio showcasing a range of web design projects, with a particular emphasis on landing pages, product pages, and marketing websites that demonstrate conversion-focused design.

• Deep understanding of conversion rate optimization (CRO) principles, UX fundamentals, visual hierarchy, and design clarity.

• Ability to execute design work rapidly without compromising creativity or overall design quality.

• Excellent visual design instincts and taste, with the capacity to elevate design execution beyond basic direction.

• Comfort and adaptability in a high-velocity environment characterized by rapid iteration and continuous feedback loops.

• Strong communication and collaboration skills, essential for cross-functional teamwork. Preferred Skills:

• UI/UX design knowledge and experience, complementing core web design skills.

• Familiarity with web analytics tools (e.g., Google Analytics) for understanding user behavior and performance metrics.

• Experience with A/B testing methodologies and translating test results into design iterations.

📝 Enhancement Note: The experience requirement is clearly defined. The emphasis on Figma, CRO, and startup experience are critical keywords for operations candidates targeting this role. The "UI/UX Knowledge is a plus" suggests that while not mandatory, it's a valuable differentiator for candidates looking to enhance their operational impact.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio is mandatory, showcasing a minimum of 3-5 years of relevant web design experience.

• Projects should clearly demonstrate expertise in designing marketing-driven web experiences, including landing pages, product pages, and marketing sites, with a strong emphasis on conversion optimization.

• Examples should highlight the ability to translate business goals and user insights into visually compelling and high-performing digital assets.

• Demonstrate proficiency in Figma, including the use of auto layout, components, and ideally contributions to or understanding of design systems. Process Documentation:

• While not explicitly stated as formal documentation, the portfolio should implicitly showcase the candidate's design process, from concept ideation and research to high-fidelity mockups and developer handoff.

• Candidates should be prepared to discuss their approach to user research, conversion rate optimization strategies, and how they incorporate performance data into their design iterations.

• The ability to articulate how designs were developed, tested, and improved based on performance metrics and user feedback will be critical.

📝 Enhancement Note: For a design role with operations implications, the portfolio is paramount. It needs to demonstrate not just aesthetic skill but also a data-driven, conversion-focused approach. This directly ties into the operations need for measurable results and efficient marketing spend.

💵 Compensation & Benefits

Salary Range:

• Given the mid-level experience requirement (3-5+ years) and the remote nature of the role, targeting a salary range appropriate for a Sr. Web Designer in Latin America is recommended. Based on general market data for similar roles in countries like Brazil, Mexico, and Colombia, a range of $35,000 - $55,000 USD annually is a reasonable estimate. This range can fluctuate based on specific experience, location within these countries, and the candidate's negotiation skills. Benefits:

• Flexible working hours, allowing for better work-life integration and accommodation of different time zones across the supported regions.

• Fully remote work environment, providing location independence.

• Opportunity to work within a diverse, global team, fostering a rich and inclusive work culture.

• Access to Homera Health's innovative telemedicine platforms and the chance to contribute to the future of virtual healthcare experiences. Working Hours:

• Full-time position, likely around 40 hours per week.

• Flexible working hours are offered, allowing employees to structure their workday within reasonable parameters, accommodating different time zones across the specified remote locations.

📝 Enhancement Note: Salary estimation is based on general market research for similar remote, mid-level design roles in Latin America, considering the specified countries. The benefits highlight flexibility and global team aspects, which are attractive to remote operations professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare Technology, Telemedicine, Digital Health Brands. Homera Health is actively building and scaling direct-to-consumer (D2C) telemedicine brands, positioning itself at the intersection of technology and healthcare. This industry context means a focus on user trust, data privacy, and delivering accessible healthcare solutions.

Company Size: Not explicitly stated, but the mention of "building some of today’s largest and fastest-growing D2C telemedicine brands" and hiring "world-class talent across product design, front-end and back-end engineering, digital marketing, and operations" suggests a growing, dynamic startup or scale-up environment. This implies a lean structure with significant opportunities for impact.

Founded: Not specified, but the company's focus on building "the next generation of virtual healthcare experiences" indicates a forward-thinking, innovative ethos.

Team Structure:

• The Sr. Web Designer will likely be part of a Product Design or Marketing team, working closely with Product Managers, Marketing Specialists, and Front-End Engineers.

• Reporting structure is not detailed, but in a startup, designers often report to a Design Lead, Head of Product, or Head of Marketing.

• Cross-functional collaboration is a core aspect, requiring seamless interaction with diverse teams to achieve shared GTM objectives. Methodology:

• Homera Health emphasizes a data-driven approach, using performance data, user insights, and A/B testing to inform design and product decisions.

• Workflow planning and optimization are crucial, driven by the need for rapid iteration and efficient execution in a fast-moving market.

• Automation is likely leveraged where possible to streamline processes, though this role focuses on the creative and strategic design inputs that feed into those automated systems.

Company Website: https://homerahealth.com/

📝 Enhancement Note: Understanding Homera Health's position in the D2C telemedicine space is crucial for a designer. It means focusing on user trust, accessibility, and the efficacy of digital health solutions, which influences design choices and communication strategies. The startup context means adaptability and a proactive approach are key.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-level to Senior Web Designer. In an operations context, this means contributing significantly to GTM efforts through high-quality digital assets that drive lead generation and customer acquisition. The "Sr." title implies a level of autonomy and the ability to mentor or guide junior designers if the team expands.

Reporting Structure: The designer will likely report to a Design Lead, Head of Product, or Head of Marketing. This position requires close collaboration with marketing teams, product teams, and engineering, underscoring its integrated role within the broader Go-To-Market (GTM) strategy.

Operations Impact: The Sr. Web Designer directly impacts revenue by creating visually appealing, user-friendly, and conversion-optimized web pages. Effective designs lead to higher conversion rates on landing pages, improved user engagement with product pages, and ultimately, increased customer acquisition and revenue growth for Homera Health's D2C brands.

Growth Opportunities:

• Specialization & Leadership: Opportunity to deepen expertise in conversion-focused design, UX/UI for healthcare tech, and potentially lead design initiatives for new brand launches or feature rollouts.

• Skill Development: Continuous learning through exposure to A/B testing, performance analytics, and advanced Figma features. Potential to expand into product design strategy or marketing automation integration.

• Mentorship & Advancement: As the company grows, there's potential for advancement into a Senior/Lead Designer role, overseeing design projects, mentoring junior designers, and influencing design strategy and system development.

📝 Enhancement Note: For operations professionals, understanding how this design role contributes to revenue and growth is key. The growth opportunities highlight paths for specialization within design that align with operational goals, such as enhancing marketing funnel performance and contributing to product-led growth strategies.

🌐 Work Environment

Office Type: Fully Remote. This role offers complete flexibility regarding location within the specified countries.

Office Location(s): Remote work is permitted in Argentina, Brazil, Colombia, Costa Rica, Mexico, Peru, and Uruguay. This broad geographical reach suggests a company with a strong remote-first culture and established processes for managing distributed teams.

Workspace Context:

• The environment is described as "fun and casual," yet requires a high degree of professionalism and ownership. This suggests a culture that values creativity and collaboration while demanding results.

• Candidates should expect to leverage their own remote workspace setup, with the company providing digital tools and platforms for collaboration and workflow management.

• Interaction with the operations and GTM teams will be primarily through digital collaboration tools (e.g., Slack, Zoom, Figma comments), emphasizing asynchronous and synchronous communication strategies. Work Schedule:

• Full-time, with flexible working hours offered. This flexibility is crucial for a remote, global team, allowing individuals to align their work schedules with team needs and personal productivity peaks while ensuring overlap for critical meetings and collaborations.

📝 Enhancement Note: The remote-first nature and flexible hours are significant draws for operations professionals who often seek work-life balance and autonomy. The "fun and casual" aspect, balanced with high performance expectations, is typical of modern tech startups.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess foundational skills, experience, and alignment with role requirements.

• Design Challenge/Portfolio Review: A deep dive into your portfolio, potentially including a discussion of specific projects, your design process, and how you approach conversion optimization. You may be asked to present a case study or complete a small design exercise.

• Cross-functional Interviews: Discussions with members of the marketing, product, and engineering teams to evaluate collaboration skills, understanding of business objectives, and ability to work in a fast-paced environment.

• Final Interview: Likely with a hiring manager or senior leader to assess cultural fit, strategic thinking, and overall suitability for the Sr. Web Designer role.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase your experience in B2C/DTC web design, conversion-focused landing pages, and marketing sites.

• Showcase Process: For each project, clearly articulate the problem statement, your role, the design process (research, ideation, iteration), the tools used (especially Figma), and the outcome or impact.

• Quantify Results: Whenever possible, include metrics demonstrating the success of your designs (e.g., increased conversion rates, improved engagement, reduced bounce rates). This is critical for operations roles.

• Highlight Figma Proficiency: Demonstrate advanced Figma skills such as auto layout, complex components, and design system contributions.

• Tailor to Homera Health: If possible, include a project that reflects an understanding of healthcare or D2C brand marketing.

Challenge Preparation:

• Be prepared to discuss your approach to rapid iteration and delivering high-impact work quickly.

• Practice articulating how you balance creativity with performance and user-centric design principles.

• Be ready to discuss how you use data and testing insights to inform design decisions.

• Prepare to talk about your experience working in startup environments and your ability to take ownership.

📝 Enhancement Note: The emphasis on a strong portfolio with quantifiable results is paramount for this role, aligning it with operational metrics and ROI. Preparing to discuss the design process and its impact on business outcomes will be key for candidates.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: This is the core design tool mentioned. Advanced proficiency is required, including auto layout, components, prototyping, and design system management. Candidates should be prepared to demonstrate mastery of Figma for UI design, layout, and collaboration.

Analytics & Reporting:

• While not explicitly listed as required, familiarity with web analytics tools (e.g., Google Analytics, Mixpanel, Amplitude) is highly beneficial. Understanding how to interpret data on user behavior, traffic sources, and conversion funnels is crucial for informing design decisions and optimizing web performance. CRM & Automation:

• No specific CRM or automation tools are listed for this role. However, an understanding of how web designs integrate into marketing automation platforms or customer relationship management systems (e.g., for lead capture forms) would be advantageous.

📝 Enhancement Note: Figma is the central technology. For operations-minded candidates, understanding how design outputs feed into analytics and marketing automation systems, even if not directly using those tools, demonstrates a valuable holistic perspective.

👥 Team Culture & Values

Operations Values:

• Speed & Quality: A core value is the ability to execute quickly without sacrificing design quality or creative integrity. This reflects a startup's need for rapid iteration and market responsiveness.

• Ownership & Autonomy: Employees are expected to take ownership of their work end-to-end, demonstrating initiative and accountability in a fast-moving environment.

• Data-Driven Decision Making: Designs are informed by performance data, user behavior, and testing insights, emphasizing a results-oriented approach.

• Collaboration & Communication: Strong skills in working with cross-functional teams are essential for translating business goals into effective digital experiences.

• Innovation & Creativity: The company is building "the next generation of virtual healthcare experiences," implying a culture that values creative problem-solving and forward-thinking design.

Collaboration Style:

• Cross-functional Integration: The designer will work closely with marketing, product, and engineering teams, requiring seamless integration and clear communication to achieve shared objectives.

• Iterative Feedback: An environment that embraces rapid iteration and continuous feedback is expected, where designs are refined based on performance and user insights.

• Knowledge Sharing: While not explicitly stated, a collaborative culture typically involves sharing best practices, design trends, and insights to elevate the team's overall output.

📝 Enhancement Note: The stated values of speed, quality, ownership, and data-driven decision-making are highly relevant to operations professionals. Understanding these values helps candidates tailor their responses to demonstrate alignment with the company's operational ethos.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: The primary challenge is delivering high-impact designs quickly in a fast-paced startup environment without compromising aesthetic or functional quality.

• Operating with Ambiguity: Startups often involve evolving priorities and less defined processes. Navigating this ambiguity while maintaining design direction will be key.

• Data Interpretation for Design: Effectively translating performance data and user testing insights into actionable design improvements requires a strong analytical mindset.

• Cross-functional Alignment: Ensuring design decisions align with diverse stakeholder needs (marketing objectives, product roadmaps, engineering constraints) can be complex.

Learning & Development Opportunities:

• Conversion Rate Optimization (CRO) Expertise: Deepen skills in CRO through practical application, A/B testing analysis, and iterative design improvements.

• Healthcare Tech Design: Gain specialized experience in designing for the unique demands of the telemedicine and virtual healthcare industry.

• Design System Development: Contribute to and potentially lead the evolution of design systems, enhancing scalability and consistency.

• Product Strategy Influence: As the company grows, the opportunity to influence product design strategy and contribute to new brand initiatives may arise.

📝 Enhancement Note: Highlighting the challenges and growth opportunities provides a realistic outlook for candidates and demonstrates how their skills can be honed and applied within Homera Health's operational context.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance speed and quality in a design project. How did you approach it, and what was the outcome?" (Assesses ability to work in a fast-paced environment).

• "How do you use data and user insights to inform your web design decisions? Can you provide a specific example of how data led to a design iteration that improved conversion rates?" (Tests data-driven approach and CRO understanding).

• "Imagine we need to design a new landing page for a specific telemedicine service. Walk us through your process from brief to final design, considering business goals and user experience." (Evaluates design process and strategic thinking). Company & Culture Questions:

• "What interests you about Homera Health and our mission in virtual healthcare?" (Assesses alignment with company mission).

• "How do you approach collaboration with marketing, product, and engineering teams, especially in a remote setting?" (Tests collaboration skills and remote work adaptability).

• "How do you stay updated on design trends and best practices, particularly in performance-driven environments?" (Evaluates continuous learning and industry awareness). Portfolio Presentation Strategy:

• Structure Your Narrative: For each key project, clearly define the problem, your solution, the process, and the results. Use a storytelling approach.

• Highlight ROI: Emphasize how your designs contributed to business objectives, such as increased conversions, user engagement, or revenue. Quantify results whenever possible.

• Showcase Figma Mastery: Demonstrate your proficiency with Figma, including auto layout, components, and design system principles.

• Be Prepared for Technical Questions: Anticipate questions about responsive design, cross-browser compatibility, and developer handoff best practices.

• Articulate Your Process: Clearly explain your thought process, your rationale behind design decisions, and how you incorporate feedback and data.

📝 Enhancement Note: The interview preparation focuses on demonstrating skills directly relevant to the role's operational impact: speed, data-driven decision-making, collaboration, and quantifiable results through portfolio presentation.

📌 Application Steps

To apply for this Sr. Web Designer position:

• Submit your application through the provided Ashby link.

• Portfolio Customization: Ensure your portfolio is up-to-date, highlighting projects that demonstrate your expertise in conversion-focused web design, particularly for B2C/DTC environments. Prioritize examples showcasing landing pages, product pages, and marketing sites.

• Resume Optimization: Tailor your resume to emphasize your 3-5+ years of relevant experience, advanced Figma skills, understanding of CRO, and success in fast-scaling environments. Use keywords from the job description naturally.

• Interview Preparation: Practice articulating your design process, how you use data to drive decisions, and your ability to balance speed with quality. Prepare specific examples for behavioral questions.

• Company Research: Familiarize yourself with Homera Health's mission, its D2C telemedicine brands, and its approach to virtual healthcare. Understand the competitive landscape and identify how your design skills can contribute to their growth.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.