Sr. Web Designer

📍 Job Overview

Job Title: Sr. Web Designer

Company: Homera Health

Location: Remote (Costa Rica, Argentina, Brazil, Colombia, Peru, Uruguay, Mexico)

Job Type: FULL_TIME

Category: Digital Design / Marketing Operations

Date Posted: 2026-05-08

Experience Level: Mid-level (3-5+ years)

Remote Status: Fully Remote

🚀 Role Summary

• Design visually compelling, user-friendly, and conversion-optimized web experiences for direct-to-consumer (DTC) telemedicine brands.

• Collaborate closely with cross-functional teams including marketing, product, and engineering to translate business objectives into impactful digital designs.

• Execute rapid design iterations and improvements based on performance data, user behavior analytics, and A/B testing insights.

• Maintain and evolve robust design systems to ensure brand consistency and efficient design implementation across all web properties.

• Drive website optimization efforts through the creation of high-fidelity mockups and seamless developer handoffs.

📝 Enhancement Note: While the title is "Sr. Web Designer," the description emphasizes a "mid-level" seniority and focuses heavily on marketing-driven design and conversion optimization, aligning it closely with roles that support GTM strategies through effective digital presence. The inclusion of responsibilities like "contributing to landing pages, product pages, and ongoing website optimization efforts" and "balancing speed and quality" points to a role integrated within the Go-To-Market operations.

📈 Primary Responsibilities

• Design modern, responsive web pages and reusable components utilizing Figma, with a focus on auto layout and component-based design principles.

• Translate complex business goals, campaign briefs, and user insights into intuitive and effective web experiences that drive user engagement and conversion.

• Actively collaborate with marketing, product, and engineering teams to ensure design feasibility, brand alignment, and timely execution of web initiatives.

• Develop high-fidelity mockups and detailed prototypes, ensuring a smooth and efficient handoff process to the development team for pixel-perfect implementation.

• Continuously iterate on and refine existing designs by analyzing performance data, user behavior patterns, and A/B testing results to enhance user experience and conversion rates.

• Maintain and contribute to the evolution of design systems, ensuring consistency, scalability, and adherence to brand guidelines across all digital platforms.

• Develop and optimize landing pages, product pages, and other key website sections to support marketing campaigns and overall website performance improvement goals.

• Proactively contribute creative ideas and a strong design perspective, influencing both the conceptualization and final execution of design projects.

• Effectively balance the demands of speed and quality, consistently delivering high-impact design work within a fast-paced, agile startup environment.

📝 Enhancement Note: The responsibilities highlight a blend of tactical execution and strategic contribution, common in operations-adjacent design roles. The emphasis on "performance data, user behavior, and testing insights" and the need to "improve designs" points to a data-informed approach crucial for GTM success.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Web Design, HCI, or a related field is often preferred. Equivalent practical experience will also be considered.

Experience: 3–5+ years of dedicated experience in web design, with a strong preference for B2C, direct-to-consumer (DTC), eCommerce, or performance-driven environments.

Required Skills:

• Advanced proficiency in Figma, including mastery of auto layout, component creation, and design system management.

• Strong portfolio showcasing a range of web design work, specifically highlighting landing pages, product pages, and marketing websites that demonstrate conversion-focused design principles.

• Deep understanding of conversion rate optimization (CRO) principles, user experience (UX) fundamentals, visual hierarchy, and clarity in design.

• Proven ability to thrive in a startup or fast-scaling environment, demonstrating agility, comfort with ambiguity, and end-to-end ownership of design projects.

• Excellent ability to execute designs rapidly without compromising creativity or overall design quality.

• Strong visual design instincts and aesthetic sensibility, capable of elevating design output beyond basic requirements.

• Demonstrated comfort operating in a high-velocity environment characterized by rapid iteration cycles and continuous feedback loops.

Preferred Skills:

• UI/UX Knowledge: A solid understanding of User Interface (UI) and User Experience (UX) principles.

• Experience with A/B testing tools and methodologies for design validation.

• Familiarity with front-end development concepts to facilitate better collaboration with engineers.

• Experience designing for the healthcare or telemedicine industry.

📝 Enhancement Note: The stated experience level (3-5+ years) and the emphasis on a portfolio demonstrating conversion-focused work and experience in fast-scaling environments are key indicators for operations-minded candidates. The "UI/UX Knowledge is a plus" suggests that while core web design is paramount, a broader understanding of user journeys is beneficial for optimizing conversion funnels.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 distinct web design projects, with at least two focusing on marketing landing pages or product pages designed for conversion.

• Demonstrate the use of Figma's advanced features, such as complex component libraries, auto layout, and style guides, within project examples.

• Include case studies or detailed explanations for at least two projects, outlining the initial business goals, design challenges, your specific contributions, design decisions, and quantifiable outcomes (e.g., conversion rate improvements, engagement metrics).

• Highlight experience with design systems, including examples of how consistency and scalability were maintained across web properties.

Process Documentation:

• Provide insights into your design process, from initial brief interpretation and user research (if applicable) through to final developer handoff and post-launch iteration.

• Detail your approach to collaborating with marketing and engineering teams to ensure alignment and efficient workflow.

• Explain how you incorporate performance data and user feedback into your design iterations to drive continuous improvement.

• Describe your method for maintaining and updating design systems to support ongoing website optimization.

📝 Enhancement Note: For a role focused on marketing-driven web experiences and conversion, a portfolio that explicitly details the process of achieving results is critical. Candidates should be prepared to walk through their design thinking, the tools and methods used, and how their designs directly contributed to business objectives like lead generation or customer acquisition.

💵 Compensation & Benefits

Salary Range: Based on research for Senior Web Designers with 3-5 years of experience in remote roles across Latin America, and considering the cost of living and market rates in countries like Brazil, Argentina, Colombia, Peru, Uruguay, Mexico, and Costa Rica, the estimated annual salary range is between $35,000 - $55,000 USD. This range accounts for the emphasis on conversion-focused design and experience in fast-scaling environments.

Benefits:

• Flexible working hours, allowing for better work-life integration and personal scheduling.

• Fully remote work arrangement, providing the freedom to work from any approved location within the specified countries.

• Fun and casual work environment that encourages creativity and team camaraderie.

• Opportunity to be part of a diverse, global team, fostering cross-cultural collaboration and learning.

• Potential for contributing to high-growth DTC telemedicine brands.

Working Hours: The role likely requires approximately 40 hours per week, aligning with full-time employment. Flexible working hours are offered, which can be coordinated with team members across different time zones to ensure effective collaboration and responsiveness.

📝 Enhancement Note: Salary estimation is based on industry benchmarks for remote senior-level design roles in Latin America, considering the company's focus on DTC brands and the need for conversion-optimized web experiences. Benefits are extracted directly from the provided text and contextualized for operations professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare Technology / Telemedicine, specifically focused on building and operating direct-to-consumer (DTC) virtual healthcare brands. Homera Health operates at the intersection of technology, marketing, and healthcare delivery.

Company Size: While not explicitly stated, the mention of building "some of today’s largest and fastest-growing D2C telemedicine brands" and hiring "world-class talent across product design, front-end and back-end engineering, digital marketing, and operations" suggests a scale-up phase company, likely in the range of 50-250 employees, with potential for rapid growth.

Founded: The founding date is not provided, but the company's focus on building today's largest and fastest-growing brands implies a relatively modern establishment, likely within the last 5-10 years, designed to leverage current digital marketing and telemedicine trends.

Team Structure:

• The Sr. Web Designer will be part of a dynamic team, likely reporting into a Marketing or Product function.

• Collaboration will be frequent with marketing specialists (campaign managers, content creators), product managers, and front-end engineers.

Methodology:

• Data-Driven Design: Emphasis on using performance data, user insights, and A/B testing to inform and iterate on designs.

• Agile Development: Rapid iteration, quick feedback loops, and a focus on delivering value incrementally.

• Conversion Optimization: A core methodology focused on improving key performance indicators (KPIs) related to user acquisition and engagement.

• Cross-functional Collaboration: Working closely with diverse teams to achieve shared business objectives.

Company Website: https://homerahealth.com/

📝 Enhancement Note: Understanding Homera Health's focus on DTC telemedicine brands is crucial. This means the web design role is not just about aesthetics but about direct contribution to user acquisition and revenue generation, a key aspect of Go-To-Market operations.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-level to Senior Web Designer. It offers an opportunity to move beyond execution and contribute significantly to the strategic direction of digital marketing assets. Candidates are expected to take ownership and influence design decisions.

Reporting Structure: The Sr. Web Designer will likely report to a Marketing Lead, Head of Marketing, or a Product Design Manager. Collaboration will be extensive with marketing campaign managers, product managers, and engineering teams.

Operations Impact: The Sr. Web Designer directly impacts Homera Health's Go-To-Market (GTM) strategy by creating high-converting web experiences that drive user acquisition for their DTC telemedicine brands. Their work directly influences lead generation, customer sign-ups, and overall brand perception, contributing measurably to revenue growth.

Growth Opportunities:

• Specialization: Deepen expertise in conversion rate optimization (CRO) and performance marketing design within the rapidly growing telemedicine sector.

• Leadership: Potential to grow into a Lead Web Designer or Design Manager role as the company scales, overseeing design strategy and mentoring junior designers.

• Skill Expansion: Opportunities to gain broader UX/UI knowledge, contribute to product design, and work on a wider array of digital marketing initiatives.

• Impactful Projects: Work on high-visibility projects for established DTC brands, providing substantial portfolio-building experience.

📝 Enhancement Note: The "Sr." title combined with "mid-level" experience requirements and a focus on conversion points to a role with significant growth potential. Candidates can leverage this role to build a strong portfolio in performance marketing design, a highly valued skill in GTM operations.

🌐 Work Environment

Office Type: Fully Remote. This role operates entirely outside of a traditional office setting, allowing for maximum flexibility in work location.

Office Location(s): The role is open to candidates located in Costa Rica, Argentina, Brazil, Colombia, Peru, Uruguay, and Mexico. While remote, geographical proximity within these regions may facilitate easier time zone coordination for synchronous meetings.

Workspace Context:

• Flexibility: Candidates have the autonomy to set up their workspace according to their preferences, promoting comfort and productivity.

• Technology: Access to necessary design software (Figma) and collaboration tools is expected, with the company likely providing access to project management and communication platforms.

• Collaboration: While remote, the environment fosters collaboration through digital tools like Slack, Zoom, and project management software, ensuring team members can connect and work together effectively.

Work Schedule: Flexible working hours are a key benefit, allowing individuals to structure their workdays around personal needs while ensuring alignment with team needs and project deadlines. This often means being available during core business hours for key meetings and collaborative sessions.

📝 Enhancement Note: The fully remote nature and flexible hours are significant benefits for operations professionals seeking work-life balance. The requirement to work within specific Latin American countries suggests a need for candidates who can manage time zone differences while collaborating effectively with a global team.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Typically involves a review of your resume and portfolio to assess qualifications and relevant experience.

• Portfolio Presentation: A key stage where you'll present your best work, focusing on projects that demonstrate conversion-driven design, problem-solving, and collaboration. Be prepared to discuss your process, design rationale, and quantifiable results.

• Skills Assessment/Challenge: You may be given a design challenge or a case study to assess your ability to execute quickly, apply design principles, and think critically in a simulated work scenario.

• Team/Hiring Manager Interviews: Discussions focused on your experience, cultural fit, collaboration style, and understanding of the company's mission and market. Expect questions about how you handle fast-paced environments and ambiguity.

• Final Interview: May involve senior leadership to discuss your strategic thinking and long-term potential impact.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your skills in web design for marketing, conversion optimization, and responsive design. Prioritize work done in Figma.

• Tell a Story: For each project, clearly articulate the problem, your role and process, the design solutions you implemented, and the measurable impact (e.g., increased conversion rates, improved user engagement). Use data and metrics wherever possible.

• Showcase Figma Proficiency: Highlight your expertise with Figma's advanced features like auto layout, components, and design systems. Demonstrate how these tools enabled efficient and consistent design.

• Address Conversion Focus: Explicitly explain how your designs catered to business goals and conversion objectives. Discuss your understanding of CRO principles.

• Be Ready for Discussion: Prepare to discuss your design decisions, your approach to feedback, and how you manage speed and quality in a startup environment.

Challenge Preparation:

• Anticipate design challenges related to creating landing pages, optimizing existing web components for conversion, or developing new user flows.

• Practice working within time constraints, focusing on delivering a polished and well-reasoned solution.

• Be prepared to articulate your thought process and design rationale clearly and concisely.

📝 Enhancement Note: The emphasis on portfolio review and potential design challenges underscores the practical, execution-oriented nature of this role. Candidates should prepare to demonstrate not just aesthetic skill but also their ability to drive business results through design.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool. Advanced proficiency is mandatory, including auto layout, components, variants, and design system management.

• Project Management Software: Likely tools like Asana, Jira, or Trello for task management and workflow tracking.

• Communication Platforms: Slack or similar for real-time team communication.

Analytics & Reporting:

• Web Analytics Tools: Familiarity with tools like Google Analytics or similar platforms to understand user behavior and website performance data.

• A/B Testing Tools: Experience with tools like Optimizely, VWO, or Google Optimize for testing design variations and measuring impact.

CRM & Automation:

• While not a primary focus for this role, an understanding of how web designs integrate with CRM systems (e.g., Salesforce, HubSpot) for lead capture and management is beneficial.

• Awareness of marketing automation platforms and how landing pages fit into broader campaigns.

📝 Enhancement Note: Proficiency in Figma is non-negotiable. The mention of "performance data, user behavior, and testing insights" implies a need for familiarity with analytics tools and a data-driven approach to design, which is a hallmark of effective operations-focused roles.

👥 Team Culture & Values

Operations Values:

• Speed & Quality: A core value emphasizing the ability to execute quickly without sacrificing design excellence. This is critical for a fast-moving startup.

• Ownership: Taking full responsibility for design projects from concept to completion, demonstrating initiative and accountability.

• Data-Driven: Valuing decisions informed by performance metrics, user feedback, and testing, rather than solely intuition.

• Collaboration: Fostering a team-oriented environment where open communication and cross-functional teamwork are paramount.

• User-Centricity: Designing with the end-user in mind to create intuitive and effective experiences that meet their needs.

Collaboration Style:

• Agile & Iterative: Working in short cycles with frequent feedback, allowing for continuous improvement and adaptation.

• Cross-Functional Integration: Seamlessly working with marketing, product, and engineering teams to ensure alignment and achieve shared goals.

• Open Communication: Encouraging direct and honest communication through digital channels to foster transparency and efficient problem-solving.

• Feedback-Oriented: Actively seeking and providing constructive feedback to elevate the quality of work and foster professional growth.

📝 Enhancement Note: The emphasis on "speed and quality" and "ownership" directly aligns with the operational efficiency and accountability expected in GTM and operations roles. Candidates should demonstrate how they embody these values in their work.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: The primary challenge is delivering high-impact designs rapidly in a fast-paced startup environment without compromising the quality or effectiveness of the final product.

• Operating with Ambiguity: Navigating situations where project requirements may not be fully defined, requiring proactive problem-solving and a willingness to define solutions.

• Cross-Time Zone Collaboration: Effectively communicating and collaborating with team members across different geographical locations and time zones.

• Data Interpretation: Translating complex performance data and user insights into actionable design improvements.

Learning & Development Opportunities:

• Masters in Figma: Deepen advanced Figma skills, potentially exploring plugin development or complex design system architecture.

• Conversion Optimization Expertise: Gain specialized knowledge and experience in CRO strategies, A/B testing methodologies, and performance marketing design principles.

• Telemedicine Industry Insights: Develop a strong understanding of the healthcare technology sector and its unique design challenges and opportunities.

• Cross-functional Exposure: Learn from marketing, product, and engineering teams, broadening your understanding of the entire product development and Go-To-Market lifecycle.

📝 Enhancement Note: Recognizing and preparing for these challenges is key. The growth opportunities are significant for candidates looking to specialize in performance-oriented design within a high-growth industry.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance speed and quality in a design project. How did you approach it, and what was the outcome?" (Focus on your process for rapid, high-quality delivery.)

• "How would you approach designing a landing page for a new telemedicine service targeting a specific demographic? Walk me through your thought process and key design considerations." (Demonstrate your understanding of conversion-focused design and user segmentation.)

Company & Culture Questions:

• "Why are you interested in Homera Health and our mission in virtual healthcare?" (Research the company's brands and values.)

• "How do you handle constructive criticism or feedback on your designs?" (Showcase your collaborative and growth-oriented mindset.)

Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio to lead with your strongest, most relevant projects (conversion-focused, Figma-based).

• Quantify Achievements: For each project, clearly state the objective, your role, the solution, and the measurable results (e.g., "increased conversion rate by X%", "reduced bounce rate by Y%").

• Walk Through Your Process: Be prepared to explain the "why" behind your design decisions, your Figma workflow, and how you collaborated with stakeholders.

• Highlight Figma Expertise: Explicitly mention and demonstrate how you leveraged Figma's advanced features for efficiency and consistency.

• Tailor to Homera: If possible, briefly mention how your skills align with Homera Health's mission and the DTC telemedicine space.

📝 Enhancement Note: Interview preparation should heavily focus on demonstrating how your design skills translate into tangible business outcomes (revenue, acquisition, engagement) and how you operate effectively within a fast-paced, data-informed environment.

📌 Application Steps

To apply for this operations-adjacent design position:

• Submit your application through the provided Ashby link, ensuring your resume and portfolio are up-to-date.

• Customize Your Portfolio: Select and refine 3-5 key projects that best showcase your expertise in Figma, conversion-focused web design, and experience in fast-scaling environments. Prepare to discuss the quantifiable impact of your work.

• Optimize Your Resume: Highlight keywords such as "Figma," "Conversion Rate Optimization (CRO)," "Responsive Design," "Design Systems," "DTC," "eCommerce," and "Performance Marketing Design." Emphasize achievements with metrics.

• Prepare Your Presentation: Practice presenting your portfolio, focusing on storytelling, design rationale, and demonstrating your understanding of business objectives and user needs. Be ready to articulate your process clearly and concisely.

• Research Homera Health: Understand their DTC telemedicine brands, mission, and the healthcare technology landscape. Prepare to discuss how your design skills can contribute to their growth and success.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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