Sr. Product Designer, Prime Video Experience Design

📍 Job Overview

Job Title: Sr. Product Designer, Prime Video Experience Design

Company: Amazon

Location: Culver City, California, United States; New York, New York, United States; Seattle, Washington, United States

Job Type: Full-Time

Category: Product Design / User Experience Design

Date Posted: September 15, 2026

Experience Level: 7+ Years

Remote Status: On-site

🚀 Role Summary

• Lead the design vision and strategy for Prime Video's commerce experiences, focusing on customer acquisition and engagement for renting, buying, and subscribing to content.

• Drive end-to-end design processes, from initial problem framing and user flow definition to delivering pixel-perfect, visually compelling UI across multiple platforms (web, mobile, living room devices).

• Elevate the craft and quality of transactional experiences through a strong command of visual design principles including typography, color, layout, and motion.

• Collaborate proactively with Product Management, Engineering, and Business counterparts to translate customer needs and business objectives into intuitive and impactful design solutions.

• Champion customer obsession and data-driven design methodologies, using research, analytics, and feedback to measure and iterate on design innovations.

📝 Enhancement Note: This role is situated within the Prime Video Experience Design (PVXD) studio, specifically on the Growth design team. The focus is on the "commerce surfaces" of Prime Video, implying a deep involvement in the user journeys related to content discovery, selection, purchase, and subscription management. The emphasis on "Growth" suggests a strategic imperative to increase customer acquisition, retention, and lifetime value through design.

📈 Primary Responsibilities

• Own the end-to-end design of Prime Video's commerce experiences, encompassing problem definition, user journey mapping, interaction flows, wireframing, and high-fidelity visual design.

• Define and refine UI patterns, typography, iconography, color palettes, and motion within commerce surfaces to ensure a cohesive and visually compelling brand experience.

• Translate customer needs and business goals into clear, intuitive, and scalable design solutions that resonate with a global audience across various devices.

• Collaborate closely with UX Researchers to gather insights, validate design decisions, and ensure designs are grounded in customer understanding.

• Partner with Product Managers and Engineers to ensure seamless integration of designs, leveraging platform capabilities while upholding core experience principles.

• Present and defend design proposals and rationale to stakeholders and senior leadership, effectively communicating design intent and impact.

• Measure the success and effectiveness of design innovations through data analysis, A/B testing, and customer feedback loops.

• Contribute to the evolution and scaling of Prime Video's global visual design language across all product surfaces.

• Act as a creative lead, inspiring others and elevating the overall design quality and craft within the team.

📝 Enhancement Note: The primary responsibilities highlight a hands-on design role with significant strategic input. The expectation is for the designer to not only execute but also to define the vision and strategy for commerce design. The iterative nature of measuring success through data and feedback is crucial, indicating a strong emphasis on performance-driven design within the Prime Video ecosystem.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's or Master's degree in Design (e.g., Graphic Design, Interaction Design, UX Design), HCI, or a related field is typically expected for a Sr. Product Designer role at Amazon, or equivalent practical experience.

Experience: A minimum of 7 years of professional design experience, with a strong emphasis on creating user flows, wireframes, mockups, and detailed specifications for digital products.

Required Skills:

• Portfolio: An available online portfolio showcasing end-to-end design projects, user flows, wireframes, mockups, and high-fidelity interactive prototypes.

• Visual Design Mastery: Exceptional craft in typography, color theory, layout, visual hierarchy, and motion design.

• Interaction Design: Proven ability to define and articulate complex interaction flows and user journeys.

• Prototyping Expertise: Strong prototyping skills with proficiency in tools like Figma, Claude Code, Kiro, Rive, or equivalent, capable of creating high-fidelity interactive prototypes.

• Cross-functional Collaboration: Demonstrated experience partnering effectively with Product Managers, Engineers, UX Researchers, and Business stakeholders across all levels of an organization.

• Customer Obsession: A deep-seated commitment to understanding and advocating for customer needs through design.

• Strategic Thinking: Ability to connect design solutions to broader business objectives and product strategy.

• Problem Solving: Aptitude for tackling complex design challenges at a large scale.

• Communication: Excellent verbal and written communication skills, with the ability to present and defend design decisions clearly and persuasively.

• Platform Understanding: Experience designing for diverse platforms including web, mobile (iOS/Android), and living room/connected TV devices.

Preferred Skills:

• Experience designing specifically for entertainment, media, or content-rich consumer products.

• Expertise in designing for complex workflows and transactional experiences (e.g., e-commerce, subscriptions, digital marketplaces).

• Familiarity with data analysis and A/B testing methodologies to inform design decisions.

• Understanding of design systems and experience contributing to or scaling them.

• Experience working within a large, fast-paced technology organization.

📝 Enhancement Note: The "Basic Qualifications" emphasize a hands-on approach with specific tool requirements (prototyping) and a strong collaboration mandate. The "Preferred Qualifications" suggest that candidates with prior experience in the media/entertainment sector or complex transactional environments will have a distinct advantage.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies: Showcase 3-5 detailed case studies that demonstrate ownership of the design process from problem identification to solution implementation and measured impact.

• Problem Framing: Clearly articulate the customer problem or business opportunity addressed in each case study.

• Process Documentation: Illustrate your design process, including user research, ideation, wireframing, prototyping, visual design, and user testing methodologies.

• Visual Design Craft: Highlight your visual design skills through high-fidelity mockups, showcasing attention to detail in typography, color, layout, and motion.

• Interaction Design: Provide clear examples of complex user flows, interaction patterns, and user journeys you've designed.

• Prototyping Examples: Include interactive prototypes (links to Figma, etc.) that effectively communicate design intent and user experience.

• Metrics & Impact: Quantify the impact of your designs using data, metrics, and customer feedback where possible, demonstrating ROI or success against business goals.

• Collaboration: Briefly describe your role and collaboration within cross-functional teams for each project.

Process Documentation:

• Workflow Design: Demonstrate your ability to map and optimize complex user workflows, particularly in the context of commerce and subscription services.

• System Integration: Show awareness of how designs integrate with underlying technology platforms and systems, considering scalability and performance.

• Design System Contribution: If applicable, illustrate experience with design systems, including contributions to pattern libraries or adherence to established visual languages.

• Iterative Design: Present examples of how you've iterated on designs based on user feedback, research findings, or performance data.

📝 Enhancement Note: For a Sr. Product Designer role at Amazon, the portfolio is paramount. It must not only showcase aesthetic and interaction design skills but also a strategic understanding of business goals, customer needs, and the ability to measure design impact. Emphasis should be placed on end-to-end ownership and quantifiable results.

💵 Compensation & Benefits

Salary Range:

• Culver City, California: $137,800 - $186,400 USD annually

• New York, New York: $151,600 - $205,000 USD annually

• Seattle, Washington: $137,800 - $186,400 USD annually

Benefits:

• Comprehensive Health Coverage: Medical, Dental, and Vision insurance plans.

• Prescription Drug Coverage: Included as part of health benefits.

• Life Insurance: Basic Life & Accidental Death and Dismemberment (AD&D) insurance.

• Supplemental Options: Option for Supplemental Life Plans.

• Employee Assistance Program (EAP): Support services for personal and work-related challenges.

• Mental Health Support: Dedicated resources for mental well-being.

• Medical Advice Line: Access to professional medical guidance.

• Flexible Spending Accounts (FSAs): Pre-tax accounts for healthcare and dependent care expenses.

• Adoption and Surrogacy Reimbursement: Financial assistance for family-building expenses.

• Retirement Savings: 401(k) plan with company matching.

• Paid Time Off (PTO): Generous vacation, sick leave, and personal days.

• Parental Leave: Support for new parents.

• Equity: Restricted Stock Units (RSUs) as part of the compensation package.

Working Hours: The standard work week is typically 40 hours. While the role is on-site, Amazon often offers some flexibility within core business hours, though specific schedules should be confirmed with the hiring manager.

📝 Enhancement Note: The salary ranges provided are specific to the listed US locations and reflect market variations within those regions. The inclusion of Restricted Stock Units (RSUs) is a significant component of Amazon's total compensation, offering potential long-term financial growth tied to the company's performance. The benefits package is extensive, covering health, financial, and personal well-being.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce, Digital Streaming, Cloud Computing, Artificial Intelligence, Retail, Media & Entertainment. Amazon operates across a vast spectrum of industries, with Prime Video being a key player in the global entertainment and streaming market.

Company Size: Amazon is one of the largest companies globally, employing over 1.5 million people worldwide. This immense scale presents unique opportunities and challenges for designers, requiring a focus on systemic thinking and impact at scale.

Founded: 1994. Amazon's long history is marked by a relentless focus on customer obsession, innovation, and a long-term perspective. This foundational culture permeates all its divisions, including Prime Video.

Team Structure:

• PVXD Studio: The Prime Video Experience Design (PVXD) studio is a dedicated team of UX practitioners focused on enhancing the Prime Video customer experience.

• Growth Design Team: This specific role is within the Growth design team, focusing on strategies to acquire, engage, and retain users.

• Cross-functional Collaboration: Designers work in close partnership with Product Managers, Engineers, UX Researchers, and Business Analysts.

• Reporting: The Sr. Product Designer will likely report to a Design Manager or Lead within PVXD, with regular interaction with senior leadership.

Methodology:

• Customer Obsession: The core leadership principle at Amazon, driving all design and product decisions.

• Data-Driven Decisions: Heavy reliance on data, A/B testing, and user research to inform and validate design choices.

• Bias for Action: Encourages rapid iteration and launching Minimum Viable Products (MVPs) to gather feedback quickly.

• Invent and Simplify: Focus on innovative solutions that simplify complex problems for customers.

• Ownership: Designers are expected to take full ownership of their projects and outcomes.

Company Website: https://www.amazon.com | https://www.amazon.jobs/

📝 Enhancement Note: Amazon's culture is deeply rooted in its Leadership Principles. Understanding these principles is crucial for any candidate. The sheer scale of Amazon means that design solutions must be scalable and consider global implications, making efficiency and consistency key.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior (Sr.) level Product Designer position. It signifies a designer with substantial experience (7+ years) who is expected to operate with a high degree of autonomy, contribute strategically, mentor junior designers, and lead complex design initiatives. The role demands not just execution but also thought leadership in defining product direction for specific areas.

Reporting Structure: Typically, a Sr. Product Designer reports to a Design Manager or a Principal/Director-level designer. They will collaborate extensively with Product Managers and Engineering leads for their specific product area.

Operations Impact: The impact of this role is significant, directly influencing customer acquisition, engagement, and revenue for Prime Video by optimizing the commerce experience. Success means driving measurable growth in subscriptions, rentals, and purchases, thereby contributing directly to Prime Video's business objectives and Amazon's overall revenue.

Growth Opportunities:

• Leadership Development: Opportunities to lead design for major features or product areas, mentor junior designers, and contribute to the design team's strategic direction.

• Skill Specialization: Potential to deepen expertise in areas like commerce design, growth strategies, entertainment UX, or cross-platform design.

• Career Progression: Clear pathways to Principal Product Designer, Design Manager, or other leadership roles within Amazon's vast UX organization.

• Cross-Team Mobility: The ability to move to other product teams within Amazon, leveraging acquired skills and experience in different domains.

• Continuous Learning: Access to internal training, workshops, and conferences to stay abreast of the latest design trends and technologies.

📝 Enhancement Note: Amazon offers robust career development frameworks. A Sr. Designer is expected to be a proactive contributor to team growth and design excellence, with clear paths for advancement into more senior individual contributor roles or management positions.

🌐 Work Environment

Office Type: This role is designated as On-site, indicating a requirement to work from one of Amazon's established office locations in Culver City, CA; New York, NY; or Seattle, WA. This fosters in-person collaboration and immersion in the company's dynamic work environment.

Office Location(s):

• Culver City, California: A hub for Amazon's entertainment and media operations, offering a vibrant creative atmosphere.

• New York, New York: A major metropolitan center providing access to diverse talent and industry connections.

• Seattle, Washington: Amazon's global headquarters, offering a comprehensive campus environment.

Workspace Context:

• Collaborative Spaces: Offices are designed with collaboration in mind, featuring meeting rooms, brainstorming areas, and open workspaces to encourage interaction.

• Technology Access: Designers will have access to state-of-the-art hardware, software (including industry-standard design and prototyping tools), and internal Amazon systems.

• Team Interaction: Regular team meetings, design critiques, and cross-functional syncs are standard, providing ample opportunities for interaction and knowledge sharing.

• Dynamic Pace: Amazon is known for its fast-paced environment, requiring adaptability and a proactive approach to work.

Work Schedule: The role is full-time, typically requiring 40 hours per week. While on-site, there may be some flexibility in daily start and end times, subject to team and manager approval, to accommodate core collaboration hours.

📝 Enhancement Note: The on-site requirement emphasizes Amazon's preference for in-person collaboration, especially for roles involving intricate design processes and cross-functional teamwork. The office environments are typically modern and equipped to support creative and technical work.

📄 Application & Portfolio Review Process

Interview Process: Amazon's interview process is rigorous and typically involves multiple stages:

• Initial Screen: A brief call with a recruiter to assess basic qualifications and cultural fit.

• Hiring Manager Interview: A discussion focusing on experience, responsibilities, and team fit.

• Design Portfolio Review: A dedicated session where candidates present their portfolio, detailing their process, rationale, and impact for key projects. This is often the most critical stage.

• Bar Raiser Interview: An independent interviewer focused on assessing candidates against Amazon's Leadership Principles and ensuring the hire "raises the bar" for talent.

• Cross-functional Interviews: Sessions with Product Managers, Engineers, or other designers to evaluate collaboration and domain-specific skills.

• Final Review: A debrief among interviewers to make a hiring decision.

Portfolio Review Tips:

• Storytelling: Structure your portfolio presentations as compelling narratives. Clearly define the problem, your approach, your role, the solutions, and the measurable outcomes.

• Process Over Polish: While visual polish is important, interviewers want to see how you arrived at your solutions. Detail your research, ideation, iteration, and decision-making processes.

• Quantify Impact: Use data, metrics, and customer feedback to demonstrate the effectiveness of your designs. If direct metrics aren't available, articulate the anticipated impact and how you would measure it.

• Highlight Collaboration: Explain how you worked with cross-functional partners (PMs, Eng, Research) and how you navigated differing opinions or constraints.

• Tailor to the Role: Emphasize projects that align with the Sr. Product Designer, Prime Video Commerce & Growth role – focusing on commerce, growth, entertainment, and multi-platform experiences.

• Prepare for Questions: Anticipate questions about your design choices, challenges faced, and how you embody Amazon's Leadership Principles.

Challenge Preparation:

• Design Challenge: Be prepared for a potential take-home design exercise or an in-person/virtual whiteboard challenge. These typically involve solving a product or design problem within a time constraint.

• Focus on Process: For any challenge, clearly articulate your thought process, assumptions, and the steps you would take to solve the problem, even if you can't fully execute it.

• Amazonian Thinking: Frame your approach using Amazon's Leadership Principles, such as Customer Obsession, Ownership, and Bias for Action.

📝 Enhancement Note: Amazon's interview process is known for its thoroughness and focus on Leadership Principles. The portfolio review is a critical component, demanding not just design skills but also strategic thinking and the ability to articulate impact.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The primary tool for UI design, wireframing, and prototyping at Amazon, as indicated by the requirement for Figma prototyping skills.

• Prototyping Tools: Proficiency with tools like Figma prototyping, Claude Code, Kiro, Rive, or equivalents is explicitly required for creating high-fidelity interactive prototypes.

• Design Systems: Experience working with or contributing to established design systems is highly valued for maintaining consistency across platforms.

Analytics & Reporting:

• Internal Amazon Analytics Tools: While specific names aren't listed, expect to work with Amazon's proprietary tools for tracking user behavior, A/B testing results, and performance metrics.

• Data Visualization Tools: Familiarity with tools that can help visualize data and report findings to stakeholders.

CRM & Automation:

• Not Directly Applicable: This role is primarily focused on Product Design, not direct CRM management or sales/marketing automation. However, understanding how design impacts user journeys within these systems is beneficial.

• Collaboration Tools: Heavy use of internal Amazon communication and project management tools (e.g., Chime, internal wikis, task management systems).

📝 Enhancement Note: Proficiency in Figma is essential, particularly its prototyping capabilities. Candidates should also be comfortable working with internal Amazon tools and understanding data analytics to measure design impact. The emphasis on "scaling" implies familiarity with design systems.

👥 Team Culture & Values

Operations Values:

• Customer Obsession: The paramount value. All design decisions must be driven by a deep understanding of customer needs and a desire to improve their experience.

• Ownership: Taking full responsibility for projects, outcomes, and continuous improvement. Designers are expected to act like owners of their domain.

• Invent and Simplify: A drive to create innovative solutions that simplify complex problems, making experiences intuitive and accessible.

• Bias for Action: A willingness to make decisions quickly, even with incomplete information, and to iterate rapidly based on feedback.

• High Standards: Maintaining a relentless focus on quality and excellence in all aspects of design and execution.

• Data-Driven: Valuing data and metrics as key inputs for decision-making and validating design effectiveness.

Collaboration Style:

• Cross-Functional Partnership: Strong emphasis on working collaboratively and respectfully with Product Managers, Engineers, UX Researchers, and Business stakeholders.

• Open Communication: Encouraging open dialogue, constructive feedback, and transparent communication within the team and with partners.

• Shared Learning: The team fosters a culture of mutual support, knowledge sharing, and continuous learning, where members help each other grow.

• Debate and Commitment: Encourages healthy debate on design ideas, followed by commitment to the chosen direction once a decision is made.

📝 Enhancement Note: Amazon's culture is defined by its Leadership Principles. Candidates must demonstrate alignment with these principles, particularly Customer Obsession, Ownership, and Bias for Action, in their approach to design and collaboration.

⚡ Challenges & Growth Opportunities

Challenges:

• Scale and Complexity: Designing for a global audience across multiple platforms introduces significant complexity in terms of localization, accessibility, and technical constraints.

• Balancing Needs: Reconciling diverse customer needs with business objectives and technical feasibility requires strong strategic thinking and negotiation skills.

• Pace of Innovation: The rapid pace of product development and iteration at Amazon demands adaptability and the ability to deliver high-quality work efficiently.

• Maintaining Craft: Ensuring a high level of visual and interaction design craft while working at scale and under tight deadlines can be challenging.

• Data Interpretation: Effectively translating complex user data and A/B test results into actionable design improvements.

Learning & Development Opportunities:

• Mentorship: Access to experienced design leaders and managers who can provide guidance and career advice.

• Skill Development: Opportunities to attend internal workshops, training sessions, and potentially external conferences to enhance design skills, particularly in areas like commerce, growth, and entertainment UX.

• Exposure to Cutting-Edge Technology: Working with advanced design tools and contributing to a leading streaming platform provides exposure to industry best practices and emerging technologies.

• Leadership Training: Potential for development programs focused on leadership, strategic thinking, and team management.

• Cross-Disciplinary Learning: Gaining exposure to product management, engineering, and business strategy through close collaboration.

📝 Enhancement Note: The challenges presented are inherent to working at a large tech company like Amazon. The growth opportunities are substantial, offering a clear path for career advancement and skill enhancement within the UX field.

💡 Interview Preparation

Strategy Questions:

• "Tell me about a time you had to balance competing customer needs with business goals. How did you approach it?" (Focus on Customer Obsession, Ownership)

• "Describe a complex design problem you solved for a digital product. Walk me through your process from problem identification to solution and impact." (Focus on Invent and Simplify, Bias for Action, High Standards)

• "How do you ensure your designs are accessible and inclusive for a global audience?" (Focus on Customer Obsession, Global Mindset)

• "Imagine you need to increase subscription sign-ups for Prime Video. What design strategies would you explore, and how would you measure their success?" (Focus on Growth Design, Data-driven decisions) Company & Culture Questions:

• "What do you know about Amazon's Leadership Principles, and how have you applied them in your work?" (Crucial for Amazon interviews)

• "Why are you interested in Prime Video and this specific role?" (Show genuine interest and understanding of the product/team)

• "How do you handle constructive criticism or disagreement on design direction?" (Assess collaboration and resilience)

• "Describe your experience working with Product Managers and Engineers. What makes for a successful partnership?" (Focus on collaboration) Portfolio Presentation Strategy:

• The STAR Method: Structure your project presentations using the STAR method (Situation, Task, Action, Result) to clearly articulate your contributions and impact.

• Visual Storytelling: Use your slides to visually guide the interviewer through your process. Don't just show final screens; show the journey.

• Focus on Your Role: Be clear about your specific contributions, especially in team projects. Use "I" when describing your actions, not just "we."

• Anticipate Questions: Prepare for detailed questions about your design choices, why you made certain trade-offs, and how you would iterate further.

• Showcase Commerce/Growth: Prioritize projects that demonstrate experience with commerce, user acquisition, retention, or subscription models.

• Practice, Practice, Practice: Rehearse your presentation multiple times to ensure a smooth flow, clear articulation, and adherence to time limits.

📝 Enhancement Note: Thorough preparation is key for Amazon interviews. Understanding and being able to articulate experiences through the lens of Amazon's Leadership Principles is non-negotiable. The portfolio presentation is the centerpiece of the design interview.

📌 Application Steps

To apply for this Sr. Product Designer position at Amazon:

• Submit Your Application: Utilize the provided link on Amazon Jobs to submit your resume and any requested supplementary materials.

• Portfolio Customization: Ensure your online portfolio is up-to-date, showcases relevant projects (especially those in commerce, growth, or entertainment), and clearly details your process and impact. Tailor the highlighted projects to align with the job description's emphasis on commerce and growth.

• Resume Optimization: Craft your resume to highlight your 7+ years of experience, key skills (visual design, interaction design, prototyping, collaboration), and quantifiable achievements. Use keywords from the job description naturally.

• Interview Preparation: Thoroughly research Amazon's Leadership Principles and prepare specific examples from your career that demonstrate each principle. Practice articulating your design process and project outcomes using the STAR method. Be ready to discuss your portfolio in detail.

• Company Research: Understand Prime Video's current offerings, its position in the streaming market, and its strategic goals related to customer growth and engagement. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.